CN102567355A - Method for pushing specific content to specific users - Google Patents
Method for pushing specific content to specific users Download PDFInfo
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- CN102567355A CN102567355A CN201010600044XA CN201010600044A CN102567355A CN 102567355 A CN102567355 A CN 102567355A CN 201010600044X A CN201010600044X A CN 201010600044XA CN 201010600044 A CN201010600044 A CN 201010600044A CN 102567355 A CN102567355 A CN 102567355A
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Abstract
The invention relates to a method for pushing specific content to specific users, which includes the steps of computing user features by the aid of a specific algorithm, and pushing the relevant content to the users according to the user features and by mean of the PUSH technology.
Description
Technical field
The present invention relates to a kind of method that the specific user pushes certain content that in the internet use, is directed against, belong to field of computer technology.
Background technology
In fixed internet is used; Fixed equipments such as computing machine go the information of searching for the user provides enough resource and abilities; So people are usually with its window as a browsing information; Rather than passive information receiver, but the information of numerous and diverse redundancy makes the user be difficult to the required content of accurate in locating oneself.And the essence of PUSH technology is to let information go searching user initiatively, therefore it is advantageous that the initiative and the promptness of information, should technology through using, can push information to user plane as soon as possible before; Its weak tendency is that the accuracy of information is relatively poor, because simple screening machine has been produced generation artificial selection, will inevitably make between pushed information and user's the demand to have certain difference.Therefore, consider to use a kind of demand now, push the implementation method of corresponding contents, thereby solve the requirement of user information accuracy and promptness to the specific user.
Summary of the invention
The object of the invention is to provide a kind of specific user of being directed against to push the method for certain content, and the user that the method is paid close attention to the network user uses preference, is applicable to the user information pushing service to this field.The Push Service that realizes by the present invention satisfies the specific demand of providing personalized service for the network user.
In the present invention, consider to push corresponding to problem between content and the user's request, proposed to push the transaction module that limits content.Receive the characteristic reckoning that the user carries out according to current service, obtain user's feature preferences, it is pushed to designated user thereby extract the qualification content.
Description of drawings
Fig. 1 is used to explain the processing procedure that pushes certain content to the specific user.
Fig. 2 is used for the description leaching process.
Embodiment
The object of the invention is to provide a kind of specific user of being directed against to push the method for certain content, and the user that the method is paid close attention to the network user uses preference, is applicable to the user information pushing service to this field.The Push Service that according to said method realizes satisfies the specific demand of providing personalized service for the network user.
In the present invention, consider to push corresponding to problem between content and the user's request, proposed to push the transaction module that limits content.Receive the characteristic reckoning that the user carries out according to current service, obtain user's feature preferences, it is pushed to designated user thereby extract the qualification content.
Push the method for certain content to the specific user, mainly comprise several partial elements: according to the content-data analysis and the method for distilling of user characteristics model, the corresponding technology of characteristic and content, push technology: the push technology under different event.
Key point below in conjunction with corresponding description of drawings the method realization.
Fig. 1 explanation pushes the processing procedure of certain content to the specific user.At first the active user is analyzed,, carry out user characteristics feature extraction and record, thereby obtain this user's user characteristics attribute according to its access environment of living in and the accessed content that carries out; In buffer system, searching related information content that should characteristic attribute afterwards and extract, utilize the PUSH technology that it is pushed to the terminal user, is that the user can in time receive the information content of being paid close attention to.
Fig. 2 description leaching process.The process that this is based on user characteristics and sight and content are combined, promptly user characteristics combines with specific sight value, calculates in active user's sight earlier during recommendation, and the user is to the rank of the interest-degree of project.Then, select the forward project of rank, again these projects in doing coupling with project to be recommended, what the project similarity was high will recommend the user.
Industrial applicability
The present invention can be used for pushing certain content to the specific user, and the extraction system that realizes by the present invention satisfies the promptness that the network user is obtained information and the demand of validity.
The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.
Claims (3)
1. push the method for certain content to the specific user; Be that network user's characteristic is described; The analysis user characteristic; The user is combined with its characteristic of correspondence analysis result, obtain the characteristic set of designated user, the data message that this characteristic set is corresponding is sent to through Push Service and is given directions the user.
2. like the user characteristics describing method under the claim 1; And user characteristics is associated with signature analysis; It supports the all-network user, with describing method user behavior is described, and obtains the user feature analysis result thereby statistical study is carried out in network user's behavior.
3. like the propelling movement process under the claim 1, content under the user characteristics is delivered to designated user through the PUSH service, effectively reduce information redundancy and increased user's attention rate.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010600044XA CN102567355A (en) | 2010-12-22 | 2010-12-22 | Method for pushing specific content to specific users |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010600044XA CN102567355A (en) | 2010-12-22 | 2010-12-22 | Method for pushing specific content to specific users |
Publications (1)
| Publication Number | Publication Date |
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| CN102567355A true CN102567355A (en) | 2012-07-11 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201010600044XA Pending CN102567355A (en) | 2010-12-22 | 2010-12-22 | Method for pushing specific content to specific users |
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| CN (1) | CN102567355A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103096270A (en) * | 2013-02-06 | 2013-05-08 | 福建伊时代信息科技股份有限公司 | Active type mobile information pushing system and pushing method |
| CN105933413A (en) * | 2016-04-21 | 2016-09-07 | 深圳前海大数点科技有限公司 | Customized real-time content pushing system based on user voice interaction |
| CN105956009A (en) * | 2016-04-21 | 2016-09-21 | 深圳前海大数点科技有限公司 | Method for matching and pushing real-time scene content |
-
2010
- 2010-12-22 CN CN201010600044XA patent/CN102567355A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103096270A (en) * | 2013-02-06 | 2013-05-08 | 福建伊时代信息科技股份有限公司 | Active type mobile information pushing system and pushing method |
| CN103096270B (en) * | 2013-02-06 | 2015-09-16 | 福建伊时代信息科技股份有限公司 | Active mobile message supplying system and method for pushing |
| CN105933413A (en) * | 2016-04-21 | 2016-09-07 | 深圳前海大数点科技有限公司 | Customized real-time content pushing system based on user voice interaction |
| CN105956009A (en) * | 2016-04-21 | 2016-09-21 | 深圳前海大数点科技有限公司 | Method for matching and pushing real-time scene content |
| CN105933413B (en) * | 2016-04-21 | 2019-01-11 | 深圳大数点科技有限公司 | A kind of personalized real time content supplying system based on user voice interaction |
| CN105956009B (en) * | 2016-04-21 | 2019-09-06 | 深圳大数点科技有限公司 | A method of do something for the occasion in real time content matching and push |
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| PB01 | Publication | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20120711 |