CN103164425B - Method and device for pushing application program in application program platform system - Google Patents

Method and device for pushing application program in application program platform system Download PDF

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Publication number
CN103164425B
CN103164425B CN201110414070.8A CN201110414070A CN103164425B CN 103164425 B CN103164425 B CN 103164425B CN 201110414070 A CN201110414070 A CN 201110414070A CN 103164425 B CN103164425 B CN 103164425B
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app
user
specified
inquired
inquiring
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CN103164425A (en
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朱磊
尚瀚焜
于树南
龚振
龙丁奋
张倩
卓伟
郑旭泽
郭学亨
操龙敏
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The invention discloses an application program (APP) pushing method and device in an APP platform system, which comprises the following steps: A. inquiring APP concerned by a specified user; B. b, inquiring users who install the APP inquired in the step A; C. b, inquiring the APP inquired in the step B and installed by the user; D. counting the occurrence times of the APP inquired in the step C, and sequencing the APPs according to the occurrence times to obtain an APP sequence; E. pushing a specified number of APPs in the APP sequence, which are arranged in the front, to the specified user in the step A. By using the invention, the accuracy of pushing the APP by the APP platform system can be improved.

Description

Method and device for pushing application program in application program platform system
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a method and an apparatus for pushing an application program in an application platform system.
Background
At present, with the continuous improvement of hardware processing capability of the intelligent data terminal, the number of Applications (APP) that can be run by the intelligent data terminal is also continuously improved.
Today's APP refers to third party applications. An APP platform system (e.g., APP store system) is a server application created on the internet that stores a large number of APPs, such as games, calendars, translation programs, galleries, and many other utilities. The user can log in the APP platform system by using data processing terminal equipment (such as a PC (personal computer), a notebook computer, a tablet personal computer, a smart phone and the like) at any time, and find and download the APP which is compatible with the self equipment and is interested by the user.
The APP platform system provides a convenient and efficient software promotion platform for third-party software providers, so that the enthusiasm of the third-party software providers to participate in the APP platform system is unprecedentedly increased, the APP platform system is suitable for the requirements of various data processing equipment (including PCs, laptops, tablet computers, smart phones and the like) users on personalized software, and the software industry starts to enter a high-speed and benign development track.
Because of this, the APP platform system promotes the high-speed increase of the number of APPs, and thus the process of the user to find the target APP required by the user in the APP platform system becomes very complicated and cumbersome.
In order to solve the problem, the conventional App store system adopts an App pushing processing method, and the main scheme is that all APPs stored in the App store system are sorted according to a certain sorting mode (such as sorting according to scores and sorting according to installation times), then APPs pushed to a user are calculated according to certain filtering conditions (such as the first N names of certain App categories), and the APPs are displayed on a login interface of the user for selection by the user.
However, this prior art has the following disadvantages:
in the method, the APP platform system does not relate to the characteristics of the user when pushing the APP to the user, and only deletes and selects a plurality of APPs according to a common sequencing mode and a filtering condition, so that the pushed APPs have low correlation with the end user, which results in low pushing accuracy and inconvenience for the user to find the target APP with high correlation with the characteristics of the user from the pushing result. Meanwhile, APPs pushed to all users are the same, so that a marvelo effect is caused, namely, APPs ranked earlier are ranked further forward, APPs ranked later are ranked further backward, and inaccuracy of pushing results is further caused.
In a word, when facing massive APPs in the current APP platform system, the accuracy of the push result is not high, it is inconvenient for the user to find the target APP with higher correlation with the user characteristics from the push result, the user often needs to click to check more pages for manual search and search in order to find the target APP with higher correlation with the user, so that the number of times of man-machine interaction between the user and the internet machine side is increased, and each time of man-machine interaction operation can send out operation request information, trigger the calculation process and generate response result information, thereby occupying a large amount of resources on the machine side, including client resources, server resources, network bandwidth resources and the like.
Disclosure of Invention
In view of this, the main objective of the present invention is to provide an APP pushing method and apparatus in an APP platform system, so as to improve the accuracy of pushing an APP by the APP platform system.
The technical scheme of the invention is realized as follows:
an APP pushing method in an application program APP platform system comprises the following steps:
A. inquiring an APP concerned by a specified user, wherein the APP concerned by the specified user is an APP browsed by the specified user within a specified time;
B. b, inquiring users who install the APP inquired in the step A;
C. b, inquiring the APP inquired in the step B and installed by the user;
D. counting the occurrence times of the APP inquired in the step C, and sequencing the APPs according to the occurrence times to obtain an APP sequence;
E. pushing a specified number of APPs in the APP sequence, which are arranged in the front, to the specified user in the step A.
An APP pusher in an APP platform system, the device comprising:
the device comprises a first query module, a second query module and a third query module, wherein the first query module is used for querying an APP concerned by a specified user, and the APP concerned by the specified user is an APP browsed by the specified user within a specified time;
the second query module is used for querying the user provided with the APP queried by the first query module;
the third query module is used for querying the APP queried by the second query module and installed by the user;
the statistical sequencing module is used for counting the occurrence times of the APPs inquired by the third inquiry module and sequencing the APPs according to the occurrence times to obtain an APP sequence;
and the pushing module is used for pushing the APP with the specified number arranged in the front in the APP sequence to the specified user.
Compared with the prior art, the method and the device consider the characteristics of the specified user, namely, the APP concerned by the specified user, perform query analysis on the basis of the APP concerned by the specified user, sequentially query the users installed with the APPs and the APPs installed by the users, and finally push the APP with the highest occurrence frequency in the specified number to the specified user according to the occurrence frequency of the queried APPs. Therefore, the method and the device can push the target APP with high feature correlation for the specified user, so that the accuracy of pushing the APP by the APP platform system is improved.
Drawings
FIG. 1 is a flowchart of an APP pushing method in the APP platform system according to the present invention;
FIG. 2 is a complete flow diagram of a full query embodiment of the method of the present invention;
FIG. 3 is another schematic view of the embodiment of FIG. 2;
FIG. 4 is a complete flow diagram of a simplified query implementation of the method of the present invention;
fig. 5 is a schematic composition diagram of the APP pushing device according to the present invention;
FIG. 6 is a schematic diagram of another APP pushing apparatus according to the present invention;
fig. 7 is a schematic diagram of another composition of the APP pushing device according to the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.
Fig. 1 is a flowchart of an APP pushing method in the APP platform system according to the present invention. Referring to fig. 1, the process includes:
step 101, inquiring an APP concerned by a specified user according to a record of an APP platform system;
step 102, inquiring users who have installed the APP inquired in the step 101;
103, inquiring the APP inquired in the step 102 and installed by the user;
step 104, counting the occurrence times of the APP inquired in the step 103, and sequencing the APPs according to the occurrence times to obtain an APP sequence;
and 105, pushing a specified number of APPs in the APP sequence to the specified user in the step 101.
The method of the invention can be executed under the condition that the specified user is online (logging in the APP platform system) or offline (logging in the APP platform system is not performed). The designated user refers to a specific user, namely a registered user in the APP platform system. The method can be executed for each registered user of the APP platform system when the registered user of the APP platform system is offline, and when a certain registered user logs in the APP platform system, the APP pushed to the user can be seen in a page. The invention can also execute the method of the invention on line when a registered user logs in the APP platform system, and push the APP to the registered user on line.
In step 101, there are two cases for the APP concerned by the user: one is the APP that the user has installed; the other is that when the user does not install the APP, the feature of the user also needs to be determined, so the APP concerned by the user may be the APP that the user browses within a specified time, for example, the APP browsed within the last week. The records of the installed APP and the records of the browsed APP in the specified time can be inquired in the existing APP platform system.
Therefore, in an embodiment, before step 101, the method may further include: judging whether the appointed user installs APP currently, if so, inquiring about the APP concerned by the appointed user in step 101 as follows: inquiring the APP installed by the specified user; otherwise, in step 101, querying the APP concerned by the specified user is: and inquiring the APP browsed by the specified user in the specified time.
In another embodiment, in the step 105, before pushing the APP, the APP that the specified user has currently installed may be further subtracted from the APP sequence, and then the specified number of APPs that are arranged in front in the remaining APP sequences are pushed to the specified user in the step 101, so as to avoid causing the APP pushed by the system to coincide with the APP that the user has already installed, and reduce the pushing effect.
For the query methods of step 102 and step 103, there are two more typical embodiments of the present invention, one is a full query and the other is a condensed query, which are described below.
First, a fully queried implementation. In this embodiment, the step 102 specifically includes: for each APP inquired in step 101, inquiring the user set with the APP installed to obtain m user sets yiI 1, i.... and m is the number of APPs queried in step 101; the step 103 is specifically: traversing the m user sets yiFor each user in each user set, query the APP set installed by the user, and output all the queried APP sets to step 104.
FIG. 2 is a complete flow diagram of the full query embodiment of the present invention. Fig. 3 is another schematic diagram of the embodiment shown in fig. 2, and fig. 3 can be used to visually express the query structure shown in this embodiment. Referring to fig. 2 and 3, the flow of this embodiment includes:
step 201, inquiring the APP concerned by the specified user A to obtain an APP set X.
Step 202, taking the first APP in the APP set X as the current APP.
Step 203, querying the user with the current APP to obtain a user set y.
And step 204, taking the first user in the user set y as the current user.
And step 205, inquiring the APP installed by the current user to obtain an APP set Z.
And step 206, putting the APP set Z into the APP set W. Note that in set W for APPs of the same name cannot be merged or overwritten, several occurrences remain several times.
Step 207, judging whether users still exist in the user set y, if so, taking the next user as the current user, and returning to step 205; otherwise, executing the next step.
Step 208, judging whether there is any APP in the APP set X, if so, taking the next APP as the current APP, and returning to step 203; otherwise, executing the next step.
Step 209, counting the occurrence frequency of each APP in the APP set W, and sequencing the APPs according to the occurrence frequency to obtain an APP sequence. Each APP here means that the APP cannot be renamed, and since one APP may appear multiple times in the set W, counting the number of occurrences of each APP in this step can obtain the degree of correlation of each APP with the specified user a.
And step 210, pushing the top N APPs in the APP sequence to the specified user A. N is a specified number, for example, N is 10.
Second, an embodiment of a condensed query. In this embodiment, the step 102 specifically includes: for each APP inquired in step 101, inquiring the user set with the APP installed to obtain m user sets yiI 1, i.... and m is the number of APPs queried in step 101; collecting the m users as a set yiMerging, and performing homonymy coverage on the users to obtain a user set Y, wherein compared with the first complete query mode, the method is simplified here, and the query amount of the next step can be reduced; the step 103 is specifically: for each user in the user set Y, the APP set installed by the user is queried, and all queried APP sets are output to step 104.
FIG. 4 is a complete flow diagram of a simplified query implementation of the method of the present invention. Referring to fig. 4, the flow of this embodiment includes:
step 401, inquiring the APP concerned by the specified user A to obtain an APP set X.
Step 402, taking the first APP in the APP set X as the current APP.
And step 403, inquiring the user with the current APP to obtain a user set y.
And 404, putting the user set Y into the set Y, and performing same-name coverage on users with the same name in the set Y so as to fulfill the aim of simplifying query.
Step 405, judging whether there is any APP in the APP set X, if so, taking the next APP as the current APP, and returning to step 403; otherwise, executing the next step.
And 406, taking the first user in the user set Y as the current user.
And 407, inquiring the APP installed by the current user to obtain an APP set Z.
And step 408, putting the APP set Z into the APP set W. Note that in set W for APPs of the same name cannot be merged or overwritten, several occurrences remain several times.
Step 409, judging whether a user still exists in the user set Y, if so, taking the next user as the current user, and returning to the step 407; otherwise, executing the next step.
And step 410, counting the occurrence frequency of each APP in the APP set W, and sequencing the APPs according to the occurrence frequency to obtain an APP sequence.
And step 411, pushing the top N APPs in the APP sequence to the specified user A. N is a specified number, for example, N is 10.
The invention also discloses an APP pushing device in the APP platform system so as to realize the method. Fig. 5 is a schematic diagram illustrating a composition of an APP pushing device in the APP platform system according to the present invention; referring to fig. 5, the apparatus 500 includes:
a first query module 501, configured to query an APP focused by a specific user;
a second query module 502, configured to query a user who has installed the APP queried by the first query module;
a third query module 503, configured to query the APP that is queried by the second query module and is installed by the user;
a counting and sorting module 504, configured to count the occurrence times of APPs queried by the third querying module, and sort the APPs according to the occurrence times to obtain APP sequences;
a pushing module 505, configured to push a specified number of APPs that are ranked in front in the APP sequence to the specified user.
In the first query module 501, there are two cases for the APP concerned by the user: one is the APP that the user has installed; the other is that when the user does not install the APP, the feature of the user also needs to be determined, so the APP concerned by the user may be the APP that the user browses within a specified time, for example, the APP browsed within the last week.
Therefore, in an embodiment, as shown in fig. 6, the apparatus 500 further includes a determining module 506, configured to determine whether the specified user currently installs an APP, and if so, notify the first querying module 505 to query the APP that the specified user has installed; otherwise, the first query module 505 is notified to query the APP browsed by the specified user within the specified time.
In another embodiment, as shown in fig. 7, the apparatus 500 further includes a modification module 507, which is disposed between the statistics sorting module 504 and the pushing module 505, and configured to, when the judgment module 506 determines that the APP is currently installed by the specified user, subtract the APP currently installed by the specified user from the APP sequence obtained by the statistics sorting module 504, input the remaining APP sequences into the pushing module 505, and push, by the pushing module 505, the specified number of APPs that are arranged in front of the remaining APP sequences to the specified user.
When the full query mode is executed, the second query module 502 queries, for each APP queried by the first query module 501, the set of users having the APP installed,m user sets y are obtainediI 1.... m, m is the number of APPs queried by the first query module 504; the third query module 503 traverses the m user sets yiFor each user in each user set, the APP set installed by the user is queried, and all queried APP sets are output to the statistical ranking module 504.
When a simplified query mode is executed, the second query module 502 queries, for each APP queried by the first query module 501, a user set in which the APP is installed, and obtains m user sets yiI is 1,.. m, which is the number of APPs queried by the first query module 501; collecting the m users as a set yiMerging, and performing homonymy coverage on the users in the merged group to obtain a user set Y; the third query module queries, for each user in the user set Y, the APP sets installed by the user, and outputs all the queried APP sets to the statistical ranking module 504.
Through the scheme, the target APP with high characteristic relevance from the appointed user can be pushed, so that the APP pushing accuracy of the APP platform system is improved, the personalized APP requirements of internet users can be met, the man-machine interaction times of the users for searching the target APP are reduced, and the occupation of machine side resources is reduced.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims (4)

1. An APP pushing method in an application program APP platform system is characterized by comprising the following steps:
A. inquiring the APP concerned by the specified user under the condition that the specified user does not log in the APP platform system; the APP concerned by the specified user is the APP browsed by the specified user within the specified time, and the specified user is a registered user in the APP platform system;
B. enquire to be safeAnd B, installing the APP inquired in the step A, wherein the method comprises the following steps: aiming at each APP inquired in the step A, inquiring the user set with the APP installed to obtain m user sets yiI 1, i.e., m, m is the number of APPs queried in the step A;
C. inquiring the APP inquired in the step B and installed by the user, wherein the inquiring comprises the following steps: traversing the m user sets yiFor each user in each user set, inquiring the APP set installed by the user, and outputting all the inquired APP sets to the step D;
D. counting the occurrence times of the APP inquired in the step C, and sequencing the APPs according to the occurrence times to obtain an APP sequence;
E. pushing a specified number of APPs in the APP sequence, which are arranged in the front, to the specified user in the step A.
2. The method of claim 1, wherein step B further comprises: collecting the m users as a set yiMerging, and performing homonymy coverage on the users in the merged group to obtain a user set Y;
the step C is specifically as follows: and D, inquiring the APP set installed by the user aiming at each user in the user set Y, and outputting all the inquired APP sets to the step D.
3. The utility model provides an APP pusher in APP platform system which characterized in that, the device includes:
the first query module is used for querying the APP concerned by the specified user under the condition that the specified user does not log in the APP platform system; the APP concerned by the specified user is the APP browsed by the specified user within the specified time, and the specified user is a registered user in the APP platform system;
the second query module is used for querying users who have installed the APP queried by the first query module, and comprises: aiming at each APP inquired in the step A, inquiring the user set with the APP installed to obtain m user sets yiI 1.... m, m is step aThe number of inquired APPs;
the third query module is configured to query the APP that is queried by the second query module and installed by the user, and includes: traversing the m user sets yiFor each user in each user set, inquiring the APP set installed by the user, and outputting all the inquired APP sets to the step D;
the statistical sequencing module is used for counting the occurrence times of the APPs inquired by the third inquiry module and sequencing the APPs according to the occurrence times to obtain an APP sequence;
and the pushing module is used for pushing the APP with the specified number arranged in the front in the APP sequence to the specified user.
4. The apparatus of claim 3, wherein the second query module is further configured to aggregate the m users yiMerging, and performing homonymy coverage on the users in the merged group to obtain a user set Y; the third query module is further configured to query, for each user in the user set Y, an APP set installed by the user, and output all queried APP sets to the statistics ranking module.
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CN103617036B (en) * 2013-11-27 2017-11-14 小米科技有限责任公司 A kind of method, apparatus and terminal device for showing plug-in unit
US9251224B2 (en) * 2014-03-04 2016-02-02 Google Inc. Triggering and ranking of native applications
CN104104677B (en) * 2014-07-11 2017-07-28 北京奇虎科技有限公司 Application program forecasting methods, client and electronic equipment
CN104869529A (en) * 2015-04-22 2015-08-26 惠州Tcl移动通信有限公司 Mobile terminal, server, and information management methods thereof
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