CN105653655A - Application pushing method and device - Google Patents
Application pushing method and device Download PDFInfo
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- CN105653655A CN105653655A CN201511005303.3A CN201511005303A CN105653655A CN 105653655 A CN105653655 A CN 105653655A CN 201511005303 A CN201511005303 A CN 201511005303A CN 105653655 A CN105653655 A CN 105653655A
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- application
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- propelling movement
- feedback information
- pushed
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/903—Querying
- G06F16/9032—Query formulation
- G06F16/90324—Query formulation using system suggestions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The invention is suitable for the data pushing field, and provides an application pushing method and device. The method comprises the following steps: obtaining the application information of an application which is currently opened by an intelligent terminal; according to the obtained application information, updating the historical use duration and the historical use frequency of the application and the historical use duration and the historical use frequency of a category where the application is in; according to the updated historical use duration and historical use frequency of the application and the updated historical use duration and updated historical use frequency of the category where the application is in, determining the weight of the application, and the weight of the category where the application is in; according to the weight of the category where the application is in and the weight of the application, determining a pushing sequence of the application, and pushing the application according to the pushing sequence of the application; according to obtained feedback information, correcting the weight of the pushed application and the weight of the category where the application is in; and according to the corrected weight of the pushed application and the corrected weight of the category where the application is in, determining the pushing sequence of the application again, and pushing the application according to the pushing sequence of the application. The embodiment of the invention improves a probability that the pushed application is adopted.
Description
Technical field
The embodiment of the present invention belongs to data-pushing field, particularly relates to a kind of application method for pushing and device.
Background technology
Universal along with internet and network intelligent television, TV Android installation kit (AndroidPackage, apk) obtain and use more and more widely, the economic benefit of TV terminal additional also promotes gradually, such as, when the application being pushed to user obtains adopting, push and can obtain certain economic benefit.
But in existing application method for pushing, normally without screening, directly various application is pushed to user, but the preference of each user is different, therefore indifference pushes application, pointedly the preference of each user can not be revised in real time, by too low for the probability causing the application pushed to be used simultaneously.
Summary of the invention
Embodiments provide a kind of application method for pushing and device, it is intended to solve existing method and be difficult to push to user meet the application that user uses preference, thus the problem that the probability causing the application pushed to be used is too low.
The embodiment of the present invention realizes like this, a kind of application method for pushing, and described method comprises:
Obtain the application message of intelligent terminal when the application of front opening, long when described application message comprises the use of application bag name, application;
According to obtain application message more new opplication history use time length and history use number of times and more new opplication place classification history use time length and history use number of times;
When the history of the application according to renewal uses, length and use number of times determine the weight of described application, and when the history classified according to the application place upgraded uses, length and history use number of times to determine the weight classified in described application place;
The weight classified according to application place and the weight of application determine the propelling movement order of application, and the propelling movement order according to application pushes application;
Obtain user to the feedback information of the application pushed;
Weight according to the application that the feedback information correction obtained pushes, and revise the weight of the application place classification pushed;
According to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and according to application propelling movement order push application.
Another object of the embodiment of the present invention is to provide a kind of application to push device, and described device comprises:
Application message acquiring unit is for obtaining the application message of intelligent terminal when the application of front opening, long when described application message comprises the use of application bag name, application;
Behavioral data updating block, for according to obtain application message more new opplication history use time length and history use number of times and more new opplication place classification history use time length and history use number of times;
The weight determining unit of application, length and use number of times to determine the weight of described application when using for the history according to the application upgraded, and when using according to the history of the application place classification upgraded, length and history use number of times to determine the weight classified in described application place;
Push order determination unit, determine the propelling movement order of application for the weight of the weight according to the classification of application place and application, and the propelling movement order according to application pushes application;
Feedback information acquiring unit, for obtaining user to the feedback information of the application pushed;
The weight amending unit of application, for the weight of the application according to the feedback information correction propelling movement obtained, and revises the weight of the application place classification pushed;
Propelling movement order redefine unit, for according to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and according to application propelling movement order push application.
In embodiments of the present invention, due to after pushing application, also according to the user obtained to the weight of the feedback information correction application of the application pushed, and revise the weight of application place classification, therefore, make the weight of application and the weight of application place classification more can react the use preference of user, so that the propelling movement order determined according to the weight of the weight of the application after revising and the application place classification after revising is more accurate, it is to increase the probability that the application pushed is used.
Accompanying drawing explanation
Fig. 1 is a kind of schema applying method for pushing that first embodiment of the invention provides;
Fig. 2 is the structure iron that a kind of application that second embodiment of the invention provides pushes device.
Embodiment
In order to make the object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated. It is to be understood that specific embodiment described herein is only in order to explain the present invention, it is not intended to limit the present invention.
In the embodiment of the present invention, obtain the application message of intelligent terminal when the application of front opening, according to obtain application message more new opplication history use time length and history use number of times, and more new opplication place classification history use time length and history use number of times, when history according to the application upgraded uses, length and use number of times determine the weight of described application, and use number of times to determine the weight classified in described application place according to length during the history use of the application place classification upgraded and history, the weight classified according to application place and the weight of application determine the propelling movement order of application, and the propelling movement order according to application pushes application, obtain user to the feedback information of the application pushed, weight according to the application that the feedback information correction obtained pushes, and revise the weight of the application place classification pushed, according to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and the propelling movement order according to application pushes application.
In order to technical solutions according to the invention are described, it is described below by specific embodiment.
Embodiment one:
Fig. 1 shows a kind of schema applying method for pushing that first embodiment of the invention provides, and describes in detail as follows:
Step S11, obtains the application message of intelligent terminal when the application of front opening, long when described application message comprises the use of application bag name, application.
In this step, utilize the primary api:ActivityManager.getRunningTasks of Android system can obtain the apk application bag name of the application correspondence when front opening. Judge when front opening application from the application once opened different time, recording user opens the time of this application, when user closes this application, recording user closes the time of this application, according to user open application time and close application time determine application use time long. Certainly, push application more accurately in order to follow-up, also can obtain the IP address of intelligence.
Step S12, according to obtain application message more new opplication history use time length and history use number of times and more new opplication place classification history use time length and history use number of times.
Pre-generatmg sorted table, this sorted table stores the classified information of application bag name and its correspondence, and classified information here comprises: news, amusement, video display, finance and economics, game etc. , it is also possible to above-mentioned classified information is classified again, such as, certainly in this class of game, it is possible to continue to be subdivided into role playing, chess category, to obtain more accurate classified information. Certainly, this sorted table can be modified as required.
In this step, the sorted table that the application Bao Mingyu of acquisition presets is compared, judge the classified information of this application bag name correspondence, when length during the use of the application of acquisition being used with the history recorded, appearance adds again, the new history being applied is long when using, meanwhile, using in the history recorded and increase by 1 on number of times, the new history being applied uses number of times. When the history of application place classification uses, length and history use number of times similar, repeat no more herein.
Step S13, determines the weight of described application according to length during the use of the history of the application upgraded and use number of times, and uses number of times to determine the weight classified in described application place according to length during the history use of the application place classification upgraded and history.
In this step, when the history applied uses, length is more long, and the weight of the application of its correspondence is more big, and the history of application uses number of times more many, and the weight of the application of its correspondence is also more big. Specifically, can set length when history uses increase by 1 hour (or 2 hours etc.) time, make the weight of application also increase by 1, when setting history uses number of times to increase by 5 times (or other numerical value), make the weight of application also increase by 1. The defining method of the weight of application place classification is similar, repeats no more herein.
Step S14, determines the propelling movement order of application according to the weight of the weight of application place classification and application, and the propelling movement order according to application pushes application.
In this step, when the weight of application place classification is more big, its propelling movement order is more forward, and in same classification, the weight of application is more big, and its propelling movement order in this classification is also more forward.
Step S15, obtains user to the feedback information of the application pushed.
In this step, feedback information comprises user and pushes information corresponding to the various operational orders that send of interface in application, also comprises user to the evaluation information etc. of the application pushed.
Step S16, according to the weight of the application that the feedback information correction obtained pushes, and revises the weight of the application place classification pushed.
In this step, the correction number of times of the weight of application and the weight of application place classification is more than or equal to 1, when applying also when pushing, will continue the weight of the weight according to the feedback information correction application obtained and the classification of application place.
It is to be noted, when the weight of the application of cumulative multiple intelligent terminal (being more than or equal to 2 intelligent terminals), and during the weight of the application place classification of cumulative multiple intelligent terminal, can judge that the application under which classification, which classification is more welcome according to accumulation result, for follow-up R&D direction and propelling movement direction provide foundation.
Wherein, the weight of the application that the described feedback information correction according to obtaining pushes, and revise the weight of the application place classification pushed, specifically comprise:
A1, judge obtain feedback information whether identical with default expectation feedback information.
A2, when the feedback information obtained is identical with the expectation feedback information preset, increase the weight of application pushed, and, increase the weight classified in the application place pushed; The weight of application is more big, applies pushed probability more big. Wherein, the expectation feedback information preset comprises the information that user adopts the application that maybe may adopt propelling movement.
A3, when the feedback information obtained is different with the expectation feedback information preset, reduce the weight of application pushed, and, reduce the weight classified in the application place pushed.
Further, described A2 specifically comprises:
A21, when the feedback information obtained is identical with the first expectation feedback information preset, make weight increase M, the M of the application place classification of the weight of the application of propelling movement and propelling movement > 0; Described the first default expectation feedback information comprises: clicks pushed information, check pushed information.
A22, when with the second phase preset, the feedback information obtained hopes that feedback information is identical, make weight increase N, the N of the application place classification of the weight of the application of propelling movement and propelling movement > M; The described default second phase hopes that feedback information comprises: the application of the subsidiary link that the subsidiary link checking propelling movement, the application downloading the subsidiary link pushed, installation push.
In above-mentioned A21 and A22, due to when with the second phase preset, the feedback information obtained hopes that feedback information is identical, show that user wishes to use or used the application of propelling movement, therefore, when with the default second phase, the feedback information obtained hopes that feedback information is identical, make the tolerance range that the application of propelling movement and the application place classification bigger weight of increase of propelling movement are conducive to the application improving propelling movement to be used.
Further, described A3 specifically comprises:
A31, when undesirably feedback information is identical with preset first for the feedback information obtained, make weight minimizing X, the X of the application place classification of the weight of the application of propelling movement and propelling movement > 0; Described default first undesirably feedback information comprise: ignore pushed information. When the feedback information obtained is different with the expectation feedback information preset, judge the feedback information obtained with preset first undesirably whether feedback information identical, and when identical, the weight classified in the application place of the application and propelling movement that reduce propelling movement.
A32, when undesirably feedback information is identical with the preset the 2nd for the feedback information obtained, make weight minimizing Y, the Y of the application place classification of the weight of the application of propelling movement and propelling movement > X. Described default 2nd undesirably feedback information comprise: delete pushed information, no longer receive this type of PUSH message.
In above-mentioned A31 and A32, due to when undesirably feedback information (or the 2nd undesirably feedback information) is identical with preset first for the feedback information obtained, show that user does not wish to use the application of current propelling movement, therefore, when undesirably feedback information (or the 2nd undesirably feedback information) is identical with preset first for the feedback information obtained, the weight reducing the application of application and the propelling movement pushed is conducive to improving the tolerance range that the application pushed is used.
Step S17, redefines the propelling movement order of application according to the weight of the application place classification of the propelling movement after the weight of the application of the propelling movement after correction and correction, and pushes application according to the propelling movement order applied.
In this step, can first obtain the IP of intelligent terminal, again the weight of the application place classification of this IP of statistics is sorted according to size order, choose several (such as first 2) classification above, again the weight of the application under the classification chosen is sorted according to weight size, then determine the propelling movement order of application according to clooating sequence.When pushing application, certain propelling movement strategy can be set, then push application according to propelling movement strategy and propelling movement order. Wherein, this propelling movement strategy comprises: push time (pushing the same day as reached the standard grade), push area, propelling movement classification (as only classified at certain for user preference, and the user that weight reaches default weight threshold push) in first 2 days of certain red-letter day or product.
It is to be noted, the propelling movement form of application has multiple, as by the application mailbox of the intelligent terminal giving user, or message box sends mail, this mail comprises theme, detailed content and annex link etc., can also be represented by the homepage left recommendation of the Launcher page, such as the introduction that both pictures and texts are excellent, add download, or redirect links (such as the TV system homepage Launcher page, do static state or dynamic advertising pictures, after user clicks, enter into detailed content recommendation page is described).
Wherein, described according to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and according to application propelling movement order push application, specifically comprise:
Whether the weight of the application place classification of the propelling movement after B1, the weight judging the application of the propelling movement after revising or correction is greater than default weight threshold.
When the weight of the application place classification of the weight of the application of B2, propelling movement after correction or the propelling movement after revising is greater than default weight threshold, from weight be greater than default weight threshold application place classify by weight size determine application propelling movement order, and according to application propelling movement order push application.
When the weight of the application place classification of the weight of the application of B3, propelling movement after correction or the propelling movement after revising is less than or equals default weight threshold, weight is less than or the application place classification that equals default weight threshold is judged to the classification that do not push.
In above-mentioned B1��B3, if judging the weight of the application of the propelling movement after revising, or the weight judging the application place classification of the propelling movement after revising is less than or equals default weight threshold, then no longer push such application maybe this application to user, thus the interference that user is caused by the application reducing propelling movement.
In first embodiment of the invention, obtain the application message of intelligent terminal when the application of front opening, according to obtain application message more new opplication history use time length and history use number of times, and more new opplication place classification history use time length and history use number of times, when history according to the application upgraded uses, length and use number of times determine the weight of described application, and use number of times to determine the weight classified in described application place according to length during the history use of the application place classification upgraded and history, the weight classified according to application place and the weight of application determine the propelling movement order of application, and the propelling movement order according to application pushes application, obtain user to the feedback information of the application pushed, weight according to the application that the feedback information correction obtained pushes, and revise the weight of the application place classification pushed, according to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and the propelling movement order according to application pushes application. due to after pushing application, also according to the user obtained to the weight of the feedback information correction application of the application pushed, and revise the weight of application place classification, therefore, make the weight of application and the weight of application place classification more can react the use preference of user, so that the propelling movement order determined according to the weight of the weight of the application after revising and the application place classification after revising is more accurate, it is to increase the probability that the application pushed is used.
It will be understood that in embodiments of the present invention, the size of the sequence number of above-mentioned each process does not also mean that the priority of execution order, and the execution order of each process should be determined with its function and inherent logic, and the implementation process of the embodiment of the present invention should not formed any restriction.
Embodiment two:
A kind of application that Fig. 2 shows second embodiment of the invention to be provided pushes the structure iron of device, this application pushes device and can be applicable in intelligent terminal, this intelligent terminal can comprise the user equipment carrying out with one or more core net communicating through wireless access net RAN, the computer etc. that this user equipment can be mobile telephone (or being called " honeycomb " phone), have mobile equipment, such as, user equipment can also be formula portable, pocket, hand-held formula, built-in computer or vehicle-mounted running gear, they and wireless access net switched voice and/or data. Again such as, this mobile equipment can comprise intelligent TV set, smart mobile phone, panel computer, personal digital assistant PDA, point-of-sale terminal POS or vehicle-mounted computer etc. For convenience of explanation, illustrate only the part relevant to the embodiment of the present invention.
This application pushes device and comprises: the weight determining unit 23 of application message acquiring unit 21, behavioral data updating block 22, application, propelling movement order determination unit 24, feedback information acquiring unit 25, the weight amending unit 26 of application, propelling movement order redefine unit 27. Wherein:
Application message acquiring unit 21 is for obtaining the application message of intelligent terminal when the application of front opening, long when described application message comprises the use of application bag name, application.
Specifically, the primary api:ActivityManager.getRunningTasks of Android system is utilized can to obtain the apk application bag name of the application correspondence when front opening. Judge when front opening application from the application once opened different time, recording user opens the time of this application, when user closes this application, recording user closes the time of this application, according to user open application time and close application time determine application use time long. Certainly, push application more accurately in order to follow-up, also can obtain the IP address of intelligence.
Behavioral data updating block 22, for according to obtain application message more new opplication history use time length and history use number of times and more new opplication place classification history use time length and history use number of times.
Specifically, pre-generatmg sorted table, this sorted table stores the classified information of application bag name and its correspondence, and classified information here comprises: news, amusement, video display, finance and economics, game etc. , it is also possible to above-mentioned classified information is classified again, such as, certainly in this class of game, it is possible to continue to be subdivided into role playing, chess category, to obtain more accurate classified information.
The weight determining unit 23 of application, length and use number of times to determine the weight of described application when using for the history according to the application upgraded, and when using according to the history of the application place classification upgraded, length and history use number of times to determine the weight classified in described application place.
Specifically, when the history applied uses, length is more long, and the weight of the application of its correspondence is more big, and the history of application uses number of times more many, and the weight of the application of its correspondence is also more big.
Push order determination unit 24, determine the propelling movement order of application for the weight of the weight according to the classification of application place and application, and the propelling movement order according to application pushes application.
Specifically, when the weight of application place classification is more big, its propelling movement order is more forward, and in same classification, the weight of application is more big, and its propelling movement order in this classification is also more forward.
Feedback information acquiring unit 25, for obtaining user to the feedback information of the application pushed.
Wherein, feedback information comprises user and pushes information corresponding to the various operational orders that send of interface in application, also comprises user to the evaluation information etc. of the application pushed.
The weight amending unit 26 of application, for the weight of the application according to the feedback information correction propelling movement obtained, and revises the weight of the application place classification pushed.
Wherein, the correction number of times of the weight of application and the weight of application place classification is more than or equal to 1.
Can selection of land, the weight amending unit 26 of described application comprises:
Expect feedback information comparison module, whether identical with default expectation feedback information for judging the feedback information obtained.
The weight of application increases module, for when the feedback information obtained is identical with the expectation feedback information preset, increasing the weight of the application pushed, and, increase the weight of the application place classification pushed; The weight of application is more big, applies pushed probability more big. Wherein, the expectation feedback information preset comprises the information that user adopts the application that maybe may adopt propelling movement.
The weight of application reduces module, for when the feedback information obtained is different from the expectation feedback information preset, reducing the weight of the application pushed, and, reduce the weight of the application place classification pushed.
Further, the weight increase module of above-mentioned application comprises:
First expectation feedback information comparison module, for when the feedback information obtained is identical with the first expectation feedback information preset, making the weight of the weight of the application of propelling movement and the application place classification of propelling movement increase M, M > 0. Described the first default expectation feedback information comprises: clicks pushed information, check pushed information.
The second phase hopes feedback information comparison module, for when with the second phase preset, the feedback information obtained hopes that feedback information is identical, making the weight of the weight of the application of propelling movement and the application place classification of propelling movement increase N, N > M. The described default second phase hopes that feedback information comprises: the application of the subsidiary link that the subsidiary link checking propelling movement, the application downloading the subsidiary link pushed, installation push.
Above-mentioned first expectation feedback information comparison module and the second phase hope in feedback information comparison module, due to when with the second phase preset, the feedback information obtained hopes that feedback information is identical, show that user wishes to use or used the application of propelling movement, therefore, when with the default second phase, the feedback information obtained hopes that feedback information is identical, make the tolerance range that the application of propelling movement and the application place classification bigger weight of increase of propelling movement are conducive to the application improving propelling movement to be used.
Further, the weight minimizing module of above-mentioned application comprises:
First undesirably feedback information comparison module, for when undesirably feedback information is identical with preset first for the feedback information obtained, making weight minimizing X, the X of the weight of the application of propelling movement and the application place classification of propelling movement > 0. Described default first undesirably feedback information comprise: ignore pushed information.
2nd undesirably feedback information comparison module, for when undesirably feedback information is identical with the preset the 2nd for the feedback information obtained, making weight minimizing Y, the Y of the weight of the application of propelling movement and the application place classification of propelling movement > X. Described default 2nd undesirably feedback information comprise: delete pushed information, no longer receive this type of PUSH message.
Above-mentioned first undesirably feedback information comparison module and the 2nd undesirably in feedback information comparison module, due to when undesirably feedback information (or the 2nd undesirably feedback information) is identical with preset first for the feedback information obtained, show that user does not wish to use the application of current propelling movement, therefore, when undesirably feedback information (or the 2nd undesirably feedback information) is identical with preset first for the feedback information obtained, the weight reducing the application of application and the propelling movement pushed is conducive to improving the tolerance range that the application pushed is used.
Propelling movement order redefine unit 27, for according to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and according to application propelling movement order push application.
Specifically, can first obtain the IP of intelligent terminal, again the weight of the application place classification of this IP of statistics is sorted according to size order, choose several (such as first 2) classification above, again the weight of the application under the classification chosen is sorted according to weight size, then determine the propelling movement order of application according to clooating sequence. When pushing application, certain propelling movement strategy can be set, then push application according to propelling movement strategy and propelling movement order. Wherein, this propelling movement strategy comprises: push time (pushing the same day as reached the standard grade), push area, propelling movement classification (as only classified at certain for user preference, and the user that weight reaches default weight threshold push) in first 2 days of certain red-letter day or product.
Can selection of land, described propelling movement order redefines unit 27 and comprises:
Preset weight threshold comparison module, for judge revise after propelling movement application weight or revise after propelling movement application place classification weight whether be greater than default weight threshold.
Application pushing module, when being greater than default weight threshold for the weight of the weight of application of the propelling movement after correction or the application place classification of the propelling movement after revising, from weight be greater than default weight threshold application place classify by weight size determine application propelling movement order, and according to application propelling movement order push application.
Apply not pushing module, when being less than for the weight of the weight of application of the propelling movement after correction or the application place classification of the propelling movement after revising or equal default weight threshold, weight is less than or the application place classification that equals default weight threshold is judged to the classification that do not push.
Above-mentioned default weight threshold comparison module, application pushing module, apply not in pushing module, if judging the weight of the application of the propelling movement after revising, or the weight judging the application place classification of the propelling movement after revising is less than or equals default weight threshold, then no longer push such application maybe this application to user, thus the interference that user is caused by the application reducing propelling movement.
In second embodiment of the invention, due to after pushing application, also according to the user obtained to the weight of the feedback information correction application of the application pushed, and revise the weight of application place classification, therefore, make the weight of application and the weight of application place classification more can react the use preference of user, so that the propelling movement order determined according to the weight of the weight of the application after revising and the application place classification after revising is more accurate, it is to increase the probability that the application pushed is used.
Those of ordinary skill in the art are it should be appreciated that the unit of each example that describes in conjunction with embodiment disclosed herein and algorithm steps, it is possible to realize with the combination of electronic hardware or computer software and electronic hardware. These functions perform with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme. Each specifically can should be used for using different methods to realize described function by professional and technical personnel, but this kind realizes should not thinking the scope exceeding the present invention.
The technician of art can be well understood to, for convenience and simplicity of description, and the concrete working process of the system of foregoing description, device and unit, it is possible to reference to the corresponding process in aforementioned embodiment of the method, do not repeat them here.
In several embodiments that the application provides, it should be appreciated that, disclosed system, device and method, it is possible to realize by another way.Such as, device embodiment described above is only schematic, such as, the division of described unit, being only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can ignore, or do not perform. Another point, shown or discussed coupling each other or directly coupling or communication connection can be the indirect coupling by some interfaces, device or unit or communication connection, it is possible to be electrical, machinery or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or can also be distributed on multiple NE. Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it is also possible to is that the independent physics of each unit exists, it is also possible to two or more unit are in a unit integrated.
If described function realize using the form of software functional unit and as independent production marketing or when using, it is possible to be stored in a computer read/write memory medium. Based on such understanding, the technical scheme of the present invention in essence or says that the part of part or this technical scheme prior art contributed can embody with the form of software product, this computer software product is stored in a storage media, comprise some instructions with so that a computer equipment (can be Personal Computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention. And aforesaid storage media comprises: USB flash disk, portable hard drive, read-only storage (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccessMemory), magnetic disc or CD etc. various can be program code stored medium.
The above; it is only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, any it is familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention. Therefore, protection scope of the present invention should described be as the criterion with the protection domain of claim.
Claims (10)
1. an application method for pushing, it is characterised in that, described method comprises:
Obtain the application message of intelligent terminal when the application of front opening, long when described application message comprises the use of application bag name, application;
According to obtain application message more new opplication history use time length and history use number of times and more new opplication place classification history use time length and history use number of times;
When the history of the application according to renewal uses, length and use number of times determine the weight of described application, and when the history classified according to the application place upgraded uses, length and history use number of times to determine the weight classified in described application place;
The weight classified according to application place and the weight of application determine the propelling movement order of application, and the propelling movement order according to application pushes application;
Obtain user to the feedback information of the application pushed;
Weight according to the application that the feedback information correction obtained pushes, and revise the weight of the application place classification pushed;
According to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and according to application propelling movement order push application.
2. method according to claim 1, it is characterised in that, the weight of the application that the described feedback information correction according to obtaining pushes, and revise the weight of the application place classification pushed, specifically comprise:
Judge that whether the feedback information obtained is identical with default expectation feedback information;
When the feedback information obtained is identical with the expectation feedback information preset, increase the weight of the application pushed, and, increase the weight of the application place classification pushed; The weight of application is more big, applies pushed probability more big;
When the feedback information obtained is different from the expectation feedback information preset, reduce the weight of the application pushed, and, reduce the weight of the application place classification pushed.
3. method according to claim 2, it is characterized in that, described default expectation feedback information comprises the first default expectation feedback information and the second phase prestige feedback information preset, when the described feedback information obtaining is identical with the expectation feedback information preset, increase the weight of the application pushed, and, increase the weight of the application place classification pushed, specifically comprise:
When the feedback information obtained is identical with the first expectation feedback information preset, the weight of the weight of the application of propelling movement and the application place classification of propelling movement is made to increase M, M > 0; Described the first default expectation feedback information comprises: clicks pushed information, check pushed information;
When with the second phase preset, the feedback information obtained hopes that feedback information is identical, the weight of the weight of the application of propelling movement and the application place classification of propelling movement is made to increase N, N > M; The described default second phase hopes that feedback information comprises: the application of the subsidiary link that the subsidiary link checking propelling movement, the application downloading the subsidiary link pushed, installation push.
4. method according to claim 2, it is characterised in that, when the described feedback information obtaining is different from the expectation feedback information preset, reduce the weight of the application pushed, and, reduce the weight of the application place classification pushed, specifically comprise:
When undesirably feedback information is identical with preset first for the feedback information obtained, the weight of the weight of the application of propelling movement and the application place classification of propelling movement is made to reduce X, X > 0; Described default first undesirably feedback information comprise: ignore pushed information;
When undesirably feedback information is identical with the preset the 2nd for the feedback information obtained, the weight of the weight of the application of propelling movement and the application place classification of propelling movement is made to reduce Y, Y > X; Described default 2nd undesirably feedback information comprise: delete pushed information, no longer receive this type of PUSH message.
5. method according to claim 1, it is characterized in that, described according to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and according to application propelling movement order push application, specifically comprise:
Judge revise after propelling movement application weight or revise after propelling movement application place classification weight whether be greater than default weight threshold;
When the weight of the application place classification of the weight of the application of the propelling movement after correction or the propelling movement after revising is greater than default weight threshold, from weight be greater than default weight threshold application place classify by weight size determine application propelling movement order, and according to application propelling movement order push application;
When the weight of the application place classification of the weight of the application of the propelling movement after correction or the propelling movement after revising is less than or equals default weight threshold, weight is less than or the application place classification that equals default weight threshold is judged to the classification that do not push.
6. an application pushes device, it is characterised in that, described device comprises:
Application message acquiring unit is for obtaining the application message of intelligent terminal when the application of front opening, long when described application message comprises the use of application bag name, application;
Behavioral data updating block, for according to obtain application message more new opplication history use time length and history use number of times and more new opplication place classification history use time length and history use number of times;
The weight determining unit of application, length and use number of times to determine the weight of described application when using for the history according to the application upgraded, and when using according to the history of the application place classification upgraded, length and history use number of times to determine the weight classified in described application place;
Push order determination unit, determine the propelling movement order of application for the weight of the weight according to the classification of application place and application, and the propelling movement order according to application pushes application;
Feedback information acquiring unit, for obtaining user to the feedback information of the application pushed;
The weight amending unit of application, for the weight of the application according to the feedback information correction propelling movement obtained, and revises the weight of the application place classification pushed;
Propelling movement order redefine unit, for according to revise after propelling movement application weight and revise after propelling movement application place classification weight redefine application propelling movement order, and according to application propelling movement order push application.
7. device according to claim 6, it is characterised in that, the weight amending unit of described application comprises:
Expect feedback information comparison module, whether identical with default expectation feedback information for judging the feedback information obtained;
The weight of application increases module, for when the feedback information obtained is identical with the expectation feedback information preset, increasing the weight of the application pushed, and, increase the weight of the application place classification pushed; The weight of application is more big, applies pushed probability more big;
The weight of application reduces module, for when the feedback information obtained is different from the expectation feedback information preset, reducing the weight of the application pushed, and, reduce the weight of the application place classification pushed.
8. device according to claim 7, it is characterised in that, the weight of described application increases module and comprises:
First expectation feedback information comparison module, for when the feedback information obtained is identical with the first expectation feedback information preset, making the weight of the weight of the application of propelling movement and the application place classification of propelling movement increase M, M > 0; Described the first default expectation feedback information comprises: clicks pushed information, check pushed information;
The second phase hopes feedback information comparison module, for when with the second phase preset, the feedback information obtained hopes that feedback information is identical, making the weight of the weight of the application of propelling movement and the application place classification of propelling movement increase N, N > M; The described default second phase hopes that feedback information comprises: the application of the subsidiary link that the subsidiary link checking propelling movement, the application downloading the subsidiary link pushed, installation push.
9. device according to claim 7, it is characterised in that, the weight of described application reduces module and comprises:
First undesirably feedback information comparison module, for when undesirably feedback information is identical with preset first for the feedback information obtained, making weight minimizing X, the X of the weight of the application of propelling movement and the application place classification of propelling movement > 0; Described default first undesirably feedback information comprise: ignore pushed information;
2nd undesirably feedback information comparison module, for when undesirably feedback information is identical with the preset the 2nd for the feedback information obtained, making weight minimizing Y, the Y of the weight of the application of propelling movement and the application place classification of propelling movement > X;Described default 2nd undesirably feedback information comprise: delete pushed information, no longer receive this type of PUSH message.
10. device according to claim 6, it is characterised in that, described propelling movement order redefines unit and comprises:
Preset weight threshold comparison module, for judge revise after propelling movement application weight or revise after propelling movement application place classification weight whether be greater than default weight threshold;
Application pushing module, when being greater than default weight threshold for the weight of the weight of application of the propelling movement after correction or the application place classification of the propelling movement after revising, from weight be greater than default weight threshold application place classify by weight size determine application propelling movement order, and according to application propelling movement order push application;
Apply not pushing module, when being less than for the weight of the weight of application of the propelling movement after correction or the application place classification of the propelling movement after revising or equal default weight threshold, weight is less than or the application place classification that equals default weight threshold is judged to the classification that do not push.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201511005303.3A CN105653655A (en) | 2015-12-25 | 2015-12-25 | Application pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201511005303.3A CN105653655A (en) | 2015-12-25 | 2015-12-25 | Application pushing method and device |
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| CN105653655A true CN105653655A (en) | 2016-06-08 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201511005303.3A Pending CN105653655A (en) | 2015-12-25 | 2015-12-25 | Application pushing method and device |
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