CN108737535A - A kind of information push method, storage medium and server - Google Patents
A kind of information push method, storage medium and server Download PDFInfo
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- CN108737535A CN108737535A CN201810455622.1A CN201810455622A CN108737535A CN 108737535 A CN108737535 A CN 108737535A CN 201810455622 A CN201810455622 A CN 201810455622A CN 108737535 A CN108737535 A CN 108737535A
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- smart machine
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- message
- liveness
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/54—Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users
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- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Computer Hardware Design (AREA)
- General Engineering & Computer Science (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides a kind of information push method, storage medium and servers, including：Obtain the identification information for waiting for PUSH message and the source application for waiting for PUSH message and the liveness index for waiting for PUSH message；Determine current online smart machine；According to the identification information of the source application for waiting for PUSH message, the smart machine that the source application is equipped in the current online smart machine is concluded to push group undetermined；The historical information of the smart machine feedback in the push group undetermined is obtained, and determines the liveness of the smart machine in the push group undetermined according to the historical information that the smart machine is fed back；According to the liveness of the smart machine in the liveness index for waiting for PUSH message and the push group undetermined, the smart machine for meeting the liveness index in the push group undetermined is determined；It waits for that PUSH message pushes to by described and meets the smart machine of the liveness index.The validity of message push can be improved in the present invention.
Description
Technical field
The present invention relates to a kind of field of information processing more particularly to information push method, storage medium and servers.
Background technology
Message push refers to sending message to multiple users by way of broadcast according to certain agreement and standard.Make
The scene pushed with message generally comprises various services, the popularization of product, and the channel pushed is mostly by portal website, all kinds of
Communication applications and all kinds of social networking applications etc..
The prior art is to push mode using full dose, that is, is receiving after the message pushed, pushing messages to all
User, it is currently not online to be pushed in the user of message that there may be quite a few users, and is currently pushed online
The user of message is not the target user of push demand, not high so as to cause push validity.
Invention content
An embodiment of the present invention provides a kind of information push method, storage medium and servers, to solve in the prior art,
It is currently not online to be pushed in the user of message that there may be quite a few users, and is currently pushed message online
User is not the target user of push demand, so as to cause the not high problem of push validity.
The first aspect of the embodiment of the present invention provides a kind of information push method, including：
Acquisition waits for that PUSH message and the identification information of the source application for waiting for PUSH message wait for PUSH message with described
Liveness index；
Determine current online smart machine；
According to the identification information of the source application for waiting for PUSH message, will be installed in the current online smart machine
There is the smart machine of the source application to conclude to push group undetermined；
The historical information of the smart machine feedback in the push group undetermined is obtained, and according to smart machine feedback
Historical information determines the liveness of the smart machine in the push group undetermined；
According to the liveness of the smart machine in the liveness index for waiting for PUSH message and the push group undetermined, really
Meet the smart machine of the liveness index in the fixed push group undetermined；
It waits for that PUSH message pushes in the push group undetermined by described and meets the smart machine of the liveness index.
The second aspect of the embodiment of the present invention provides a kind of server, including memory and processor, the storage
Device is stored with the computer program that can be run on the processor, and the processor is realized such as when executing the computer program
Lower step：
Acquisition waits for that PUSH message and the identification information of the source application for waiting for PUSH message wait for PUSH message with described
Liveness index；
Determine current online smart machine；
According to the identification information of the source application for waiting for PUSH message, will be installed in the current online smart machine
There is the smart machine of the source application to conclude to push group undetermined；
The historical information of the smart machine feedback in the push group undetermined is obtained, and according to smart machine feedback
Historical information determines the liveness of the smart machine in the push group undetermined；
According to the liveness of the smart machine in the liveness index for waiting for PUSH message and the push group undetermined, really
Meet the smart machine of the liveness index in the fixed push group undetermined；
It waits for that PUSH message pushes in the push group undetermined by described and meets the smart machine of the liveness index.
The third aspect of the embodiment of the present invention provides a kind of computer readable storage medium, the computer-readable storage
Media storage has computer program, the computer program to realize following steps when being executed by processor：
Acquisition waits for that PUSH message and the identification information of the source application for waiting for PUSH message wait for PUSH message with described
Liveness index；
Determine current online smart machine；
According to the identification information of the source application for waiting for PUSH message, will be installed in the current online smart machine
There is the smart machine of the source application to conclude to push group undetermined；
The historical information of the smart machine feedback in the push group undetermined is obtained, and according to smart machine feedback
Historical information determines the liveness of the smart machine in the push group undetermined；
According to the liveness of the smart machine in the liveness index for waiting for PUSH message and the push group undetermined, really
Meet the smart machine of the liveness index in the fixed push group undetermined；
It waits for that PUSH message pushes in the push group undetermined by described and meets the smart machine of the liveness index.
In the embodiment of the present invention, by obtaining the mark for waiting for PUSH message and the source application for waiting for PUSH message
Then information and the liveness index for waiting for PUSH message determine current online smart machine, wait for that push disappears according to described
The identification information of the source application of breath will be equipped with the smart machine of the source application in the current online smart machine
It concludes to push group undetermined, then obtains the historical information of the smart machine feedback in the push group undetermined, and according to the intelligence
The historical information of energy equipment feedback determines the liveness of the smart machine in the push group undetermined, last to wait pushing according to
The liveness of the liveness index of message and the smart machine in the push group undetermined determines and meets in the push group undetermined
The smart machine of the liveness index waits for described that PUSH message pushes in the push group undetermined and meets the liveness
The smart machine of index, this programme are directed to the liveness index for waiting for PUSH message, are filtered out from current online smart machine
The smart machine that liveness meets the liveness index carries out message push, and push has specific aim, and push can be improved has
Effect property.
Description of the drawings
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art
Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description be only the present invention some
Embodiment for those of ordinary skill in the art without having to pay creative labor, can also be according to these
Attached drawing obtains other attached drawings.
Fig. 1 is the implementation flow chart of information push method provided in an embodiment of the present invention；
Fig. 2 is the specific implementation flow chart of information push method S102 provided in an embodiment of the present invention；
Fig. 3 is the specific implementation flow chart of information push method S103 provided in an embodiment of the present invention；
Fig. 4 is the specific implementation flow chart of information push method S105 provided in an embodiment of the present invention；
Fig. 5 is the structure diagram of message pusher provided in an embodiment of the present invention；
Fig. 6 is the schematic diagram of server provided in an embodiment of the present invention.
Specific implementation mode
In order to make the invention's purpose, features and advantages of the invention more obvious and easy to understand, below in conjunction with the present invention
Attached drawing in embodiment, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that disclosed below
Embodiment be only a part of the embodiment of the present invention, and not all embodiment.Based on the embodiments of the present invention, this field
All other embodiment that those of ordinary skill is obtained without making creative work, belongs to protection of the present invention
Range.
Fig. 1 shows that the implementation process of information push method provided in an embodiment of the present invention, this method flow include step
S101 to S106.The specific implementation principle of each step is as follows：
S101：Acquisition waits for that PUSH message and the identification information of the source application for waiting for PUSH message wait pushing away with described
Send the liveness index of message.
Specifically, Connection Service device and the smart machine and application server of user connect, and the Connection Service device is used
PUSH message is waited in what reception application server was sent, waits for that PUSH message is sent to user's by what the application server was sent
Smart machine.What the Connection Service device obtained waits for that PUSH message includes type of message and message content.
In inventive embodiments, there are many, for example, news category APP, game class APP, chat class APP, also pay
The APP of class and bank's class, more than one therefore, it is necessary to the application server of PUSH message, the Connection Service device can receive not
What only application server was sent waits for PUSH message, therefore, while acquisition waits for PUSH message, also obtains and above-mentioned waits pushing
The identification information of the identification information and liveness index of the source application of message, the source application includes waiting pushing described in transmission
The numbering of the application server of message, source application Apply Names and source application application version number, it is described
Liveness index includes that day is active, week is active, season for identifying the target user for waiting for PUSH message, the liveness index
One or more than one kinds of during active and year is active, either day is active, week is active, season is active or year is active,
All refer to user using the period applied on intelligent terminal, for example, use daily is active for day, one week just using being once all live
Jump.
The embodiment of the present invention, by obtaining the mark for waiting for obtaining the source for waiting for PUSH message while PUSH message and applying
Information and liveness index, according to the identification information of source application quickly determine described in wait for the applicable application of PUSH message and
Version can be improved user experience, improve simultaneously according to the smart machine of the liveness index screening push for waiting for PUSH message
The efficiency of message push.
S102：Determine current online smart machine.
Specifically, current online smart machine, refers to the smart machine currently with Connection Service device connection communication.At this
In inventive embodiments, the EIC equipment identification code of the smart machine of all registration users is stored in Connection Service device, according to storage
EIC equipment identification code detection registration user smart machine currently whether with Connection Service device connection communication.In the embodiment of the present invention
In, by judging whether smart machine is online, screening needs to carry out the smart machine of message push, and all registration users are divided
Smart machine for current on-line joining process and offline smart machine.
As an embodiment of the present invention, as shown in Fig. 2, above-mentioned S102 is specifically included：
A1：From the record of the smart machine of storage, the smart machine that timing sends heartbeat packet is obtained.The intelligence of storage is set
Standby record includes the EIC equipment identification code of the smart machine communicated with Connection Service device.Specifically, user is on intelligent devices
When registration, smart machine is connect with Connection Service device, log-on message is sent to the Connection Service device, log-on message includes note
The identification information and registration user information of volume application.
A2：The smart machine that the timing is sent to heartbeat packet is determined as current online smart machine.
Usually, user is logged on intelligent terminal in application, smart machine can send operation requests to Connection Service device,
To be communicated with Connection Service device, which is online.But for the application having, it is initially just after user's login
It is online, but due to not operating for a long time, the operation requests on smart machine are not detected in Connection Service device, intelligently set
It is in off-line state for being online or having published account, server can not immediately determine that.The embodiment of the present invention
It is whether online that smart machine is detected by establishing heartbeat mechanism.
Specifically, smart machine after the user logs, periodically sends heartbeat packet, certainly, server can also to server
Automatic regular polling sends heartbeat packet to smart machine.Heartbeat packet why cry heartbeat packet be because it as heartbeat when fixed
Between send out primary, tell Connection Service device with this, this smart machine also lives.Heartbeat packet includes packet header, further includes intelligence
The EIC equipment identification code of equipment or the User ID of user's registration account, the data in heartbeat packet can customize, but heartbeat packet is unsuitable
It is excessive, avoid the consumption of excessive Internet resources.
After being logged in successfully for the first time after user's registration, Connection Service device obtains the log-on message that smart machine is sent, and
One is generated according to log-on message and logs in token, and log-on message includes account, password and the ID authentication mechanism of registration, this is stepped on
Land token is used for identity user.Connection Service device preserves this and logs in token in the local database, and this is logged in token and is sent
To smart machine.The token that logs in further includes random number, and after logging in again every time, Connection Service device all can be the smart machine
It regenerates one and logs in token.After registration user logs in, smart machine starts timer, and timing sends heartbeat packet to even
Server is connect, the heartbeat packet includes the login token that Connection Service device is sent when logging in, Connection Service device timing receipt intelligence
The heartbeat packet that energy equipment is sent.Connection Service device records and stores the smart machine that timing sends heartbeat packet, is wrapped in the record
The period for including the EIC equipment identification code and the smart machine of timing transmission heartbeat packet of the smart machine of timing transmission heartbeat packet, so as to fast
Speed obtains the EIC equipment identification code that timing in specified time interval sends the smart machine of heartbeat packet.Optionally, described to log in token
In further include the out-of-service time.For example, the mono- of needs long-time user's viscosity such as news category APP/ game class APP/ chat classes APP
As 1 year effective time can be set, the effective time for paying the APP of class/bank's class is shorter, five to ten minutes or so.
From the record of the smart machine of storage, the smart machine that timing sends heartbeat packet is obtained.When Connection Service device is examined
When measuring the heartbeat packet of smart machine transmission, logging in the record that token is stored with Connection Service device in the heartbeat packet is stepped on
Land token is compared, if the heartbeat token logged in during token is recorded with Connection Service device in heartbeat packet is identical, judges institute
It states smart machine to be online, by smart machine described in the record of Connection Service device labeled as online；If in heartbeat packet
Login token and Connection Service device record in heartbeat token differ, alternatively, in the heartbeat packet that the smart machine is sent
There is no token is logged in, then judge that the smart machine is offline, is then labeled as the smart machine offline, and described in deletion
The record of smart machine.
S103：According to the identification information of the source application for waiting for PUSH message, by the current online smart machine
In the smart machine of source application be installed conclude to push group undetermined.
Specifically, the identification information of the source application includes the volume for the application server that PUSH message is waited for described in transmission
Number, the application version number of Apply Names and the source application of source application, the application name applied according to the source
Claim whether the application version number with source application, the current online smart machine of detection are equipped with the source application, lead to
It crosses and waits for that current online smart machine is further grouped by the source application of PUSH message described in detecting whether to be equipped with, will work as
The source application is equipped in preceding online smart machine is divided into one group, and that does not install the source application is divided into one group.
As an embodiment of the present invention, Fig. 3 shows information push method S103's provided in an embodiment of the present invention
Specific implementation flow, details are as follows：
B1：Obtain the EIC equipment identification code of the current online smart machine.
B2：The log-on message of the current online smart machine is obtained according to the EIC equipment identification code.Log-on message packet
The identification information and registration user information of registration application are included, the identification information for registering application includes Apply Names, application version number,
It includes account, password and ID authentication mechanism to register user information.
B3：Based on the identification information of the source application for waiting for PUSH message, searches and whether there is in the log-on message
The identification information of the source application.Specifically, flag information waits for coming for PUSH message with described in the log-on message
The identification information of source application, if the identification information and the mark of the source application for waiting for PUSH message in the log-on message are believed
Breath is consistent, i.e., there is the identification information of the source application for waiting for PUSH message in the described log-on message, described if inconsistent
There is no the identification informations of source application in log-on message.
B4：If there are the identification informations of source application in the log-on message, the current online intelligence is judged
Equipment is equipped with the source application.
B5：The smart machine for being equipped with the source application in the current online smart machine is concluded to described and is waited for
Determine push group.
In embodiments of the present invention, the registration of corresponding smart machine is obtained by the identification code of current online smart machine
Information judges currently to exist in log-on message by judging with the presence or absence of the identification information of the source application for waiting for PUSH message
Whether the smart machine of line has the source application that PUSH message is waited for described in installation, further the current online smart machine of screening,
The range of message push is reduced, the accuracy and validity of message push, and the intelligence that the source application will be equipped with are improved
Equipment is concluded to push group undetermined, is facilitated and is pushed, and the efficiency of push is improved.
S104：The historical information of the smart machine feedback in the push group undetermined is obtained, and according to the smart machine
The historical information of feedback determines the liveness of the smart machine in the push group undetermined.
Specifically, the historical information of smart machine feedback may include multiple subcharacter information, for example, the historical information
Including message clicking rate, message display rate and Message arrival rate.The liveness of smart machine in the push group undetermined is
Refer to the lasting degree of Connection Service device and smart device communication.
As an embodiment of the present invention, the historical information of the smart machine feedback includes Message arrival rate, message
Displaying rate and message clicking rate, the historical information of the smart machine feedback obtained in the push group undetermined, and according to institute
The historical information for stating smart machine feedback determines the liveness of the smart machine in the push group undetermined, including：
Obtain smart machine each period Message arrival rate weighted value corresponding with the Message arrival rate, each
The message display rate of period weighted value corresponding with the message display rate, and the message clicking rate of each period and institute
State the corresponding weighted value of message clicking rate；
The liveness of the smart machine is determined according to following formula：
Wherein, VijIndicate that liveness of i-th of smart machine in j period, N are the quantity of period, RijFor this
I smart machine is in the Message arrival rate of j-th of period, λjIndicate the corresponding weight of the Message arrival rate of j-th of period
Value, DijIt is i-th of smart machine in the message display rate of j-th of period, ηjIndicate the message display rate of j-th of period
Corresponding weighted value, CijIt is i-th of smart machine in the message clicking rate of j-th of period, ρjIndicate j-th period
The corresponding weighted value of message clicking rate, i are positive integer, and j is the positive integer less than or equal to N.
Specifically, the weighted value corresponding to each subcharacter information in history message is previously stored in Connection Service device.
In embodiments of the present invention, the weighted value of message clicking rate and message display rate is more than Message arrival rate.For message display rate：
Weighted value corresponding to the number of the inscribed displaying information of preset time period is directly proportional to the number；For message clicking rate：Recently
The primary weighted value stored in the Connection Service device at the time of receive clicking operation and the difference at current time and the difference
It is inversely proportional.It that is to say, the active degree positive of the weighted value and smart machine of each subcharacter information stored in Connection Service device
It closes, the active degree of smart machine is higher, and the corresponding weighted value of subcharacter information in state parameter is higher.Further
Ground, it is contemplated that the liveness of smart machine is related with the period of operation, and the subcharacter information being stored in Connection Service device exists
The mapping table of different time sections and weighted value, that is, in different time sections, the corresponding weighted value of same subcharacter information is different,
S105：According to enlivening for the smart machine in the liveness index for waiting for PUSH message and the push group undetermined
Degree, determines the smart machine for meeting the liveness index in the push group undetermined.
In embodiments of the present invention, the liveness of the smart machine in the push group undetermined is waited for into PUSH message with described
Liveness index matched, judge the smart machine in the push group undetermined whether be meet demand smart machine,
To further screen the smart machine in the push group undetermined, avoid pushing in vain.
As an embodiment of the present invention, the liveness index includes specified liveness range, for example, specified push away
It send day actively and moon any active ues, Fig. 4 shows the specific implementation stream of information push method S105 provided in an embodiment of the present invention
Journey, details are as follows：
C1：Judge the liveness of the smart machine in the push group undetermined whether in the specified liveness range
It is interior.
C2：If the liveness of the smart machine in the push group undetermined is within the scope of the specified liveness, really
Smart machine in the fixed push group undetermined is the smart machine for meeting the liveness index.
In embodiments of the present invention, by comparing the specified liveness range and the intelligence in the push group undetermined
Smart machine of the liveness within the scope of the specified liveness in the push group undetermined is determined as by the liveness of equipment
Meet the smart machine of liveness index, further the smart machine in push group undetermined is screened, so that message pushes away
The smart machine sent meet described in the needs of waiting for PUSH message, improve the validity of message push.
S106：It waits for that PUSH message pushes in the push group undetermined by described and meets the intelligence of the liveness index and set
It is standby.
Optionally, it according in the record of the smart machine of storage, determines offline smart machine, waits for that push disappears according to described
The identification information of the source application of breath concludes the smart machine that the source application is equipped in the offline smart machine
To offline group, the correspondence of PUSH message and the EIC equipment identification code of smart machine in the offline group is waited for described in foundation, by institute
State the offline library for waiting for PUSH message and correspondence deposit Connection Service device.If detecting the smart machine of the offline group
Reach the standard grade, according to the correspondence for waiting for the EIC equipment identification code of smart machine in PUSH message and the offline group, will it is described from
Wait for that PUSH message pushes to the smart machine reached the standard grade in line library.Since only storage waits for PUSH message and described waits pushing away in offline library
The correspondence of message and the EIC equipment identification code of smart machine in offline group is sent, one is waited for that PUSH message corresponds to multiple equipment identification
Code, rather than an EIC equipment identification code corresponds to one and waits for PUSH message, for largely waiting for PUSH message, reduces Connection Service
The memory space of device, improves user experience.
Optionally, the historical information further includes history message type.Advance training user's preference pattern, sets according to intelligence
The historical information of standby ID, feedback, liveness training user's preference pattern of smart machine.Specifically, training user preference
Model, characteristic value (0 or 1) are established on the basis of positive inverse proportion, and training data includes that positive example (characteristic value 1) and counter-example are (special
Value indicative is 0) two class data.For example, user clicks PUSH message, it is positive example.Characteristic value is 1, and user does not click on PUSH message, is
Counter-example, characteristic value 0.The history message of smart machine feedback is obtained, obtains sample data, training user is inclined using sample data
Good model.The type of message for waiting for PUSH message is obtained, will wait for that the type of message of PUSH message inputs trained user preference mould
Type determines the smart machine of interested user in the push group undetermined, waits for PUSH message described in push, will wait for PUSH message
Interested user is pushed to, the validity of push is improved, enhances user experience.
In the embodiment of the present invention, by obtaining the mark for waiting for PUSH message and the source application for waiting for PUSH message
Then information and the liveness index for waiting for PUSH message determine current online smart machine, wait for that push disappears according to described
The identification information of the source application of breath will be equipped with the smart machine of the source application in the current online smart machine
It concludes to push group undetermined, then obtains the historical information of the smart machine feedback in the push group undetermined, and according to the intelligence
The historical information of energy equipment feedback determines the liveness of the smart machine in the push group undetermined, last to wait pushing according to
The liveness of the liveness index of message and the smart machine in the push group undetermined determines and meets in the push group undetermined
The smart machine of the liveness index waits for described that PUSH message pushes in the push group undetermined and meets the liveness
The smart machine of index, this programme are directed to the liveness index for waiting for PUSH message, are filtered out from current online smart machine
The smart machine that liveness meets the liveness index carries out message push, and push has specific aim, and push can be improved has
Effect property.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
Corresponding to the information push method described in foregoing embodiments, Fig. 5 shows that message provided by the embodiments of the present application pushes away
The structure diagram of device is sent, for convenience of description, is illustrated only and the relevant part of the embodiment of the present application.
With reference to Fig. 5, which includes：Information acquisition unit 51, status determining unit 52, equipment conclude unit
53, liveness determination unit 54, equipment screening unit 55, message push unit 56, wherein：
Information acquisition unit 51, for obtaining the mark for waiting for PUSH message and the source application for waiting for PUSH message
Information and the liveness index for waiting for PUSH message；
Status determining unit 52, for determining current online smart machine；
Equipment concludes unit 53, the identification information of the source application for waiting for PUSH message according to, will be described current
The smart machine that the source application is equipped in online smart machine is concluded to push group undetermined；
Liveness determination unit 54, the historical information for obtaining the feedback of the smart machine in the push group undetermined, and
The historical information fed back according to the smart machine determines the liveness of the smart machine in the push group undetermined；
Equipment screening unit 55, for being waited in the liveness index and the push group undetermined of PUSH message according to
The liveness of smart machine determines the smart machine for meeting the liveness index in the push group undetermined；
Message push unit 56, for by it is described wait for PUSH message push in the push group undetermined meet it is described active
Spend the smart machine of index.
Optionally, the status determining unit 52 includes：
Equipment acquisition module, the intelligence that heartbeat packet is sent for from the record of the smart machine of storage, obtaining timing are set
It is standby；
State determining module, the smart machine for the timing to be sent to heartbeat packet are determined as current online intelligence and set
It is standby.
Optionally, the equipment conclusion unit 53 includes：
Identification code acquisition module, the EIC equipment identification code for obtaining the current online smart machine；
Log-on message acquisition module, the note for obtaining the current online smart machine according to the EIC equipment identification code
Volume information；
Information searching module searches the registration for the identification information based on the source application for waiting for PUSH message
With the presence or absence of the identification information of source application in information；
State determination module, if for there are the identification informations of source application in the log-on message, described in judgement
Current online smart machine is equipped with the source application；
Equipment concludes module, for setting the intelligence for being equipped with the source application in the current online smart machine
It is standby to conclude to the push group undetermined.
Optionally, the historical information of the smart machine feedback includes that Message arrival rate, message display rate and message are clicked
Rate, the liveness determination unit 54 include：
Numerical value acquisition module, for obtaining Message arrival rate and the Message arrival rate of the smart machine in each period
Corresponding weighted value, the message display rate of each period weighted value corresponding with the message display rate and each time
The message clicking rate weighted value corresponding with the message clicking rate of section；
Liveness computing module, the liveness for determining the smart machine according to following formula：
Wherein, VijIndicate that liveness of i-th of smart machine in j period, N are the quantity of period, RijFor this
I smart machine is in the Message arrival rate of j-th of period, λjIndicate the corresponding weight of the Message arrival rate of j-th of period
Value, DijIt is i-th of smart machine in the message display rate of j-th of period, ηjIndicate the message display rate of j-th of period
Corresponding weighted value, CijIt is i-th of smart machine in the message clicking rate of j-th of period, ρjIndicate j-th period
The corresponding weighted value of message clicking rate, i are positive integer, and j is the positive integer less than or equal to N.
Optionally, the liveness index includes specified liveness range, and the equipment screening unit 55 includes：
Judgment module, for judging the liveness of the smart machine in the push group undetermined whether in the specified work
Within the scope of jerk；
Screening module, if the liveness for the smart machine in the push group undetermined is in the specified liveness model
In enclosing, it is determined that the smart machine in the push group undetermined is the smart machine for meeting the liveness index.
In the embodiment of the present invention, by obtaining the mark for waiting for PUSH message and the source application for waiting for PUSH message
Then information and the liveness index for waiting for PUSH message determine current online smart machine, wait for that push disappears according to described
The identification information of the source application of breath will be equipped with the smart machine of the source application in the current online smart machine
It concludes to push group undetermined, then obtains the historical information of the smart machine feedback in the push group undetermined, and according to the intelligence
The historical information of energy equipment feedback determines the liveness of the smart machine in the push group undetermined, last to wait pushing according to
The liveness of the liveness index of message and the smart machine in the push group undetermined determines and meets in the push group undetermined
The smart machine of the liveness index waits for described that PUSH message pushes in the push group undetermined and meets the liveness
The smart machine of index, this programme are directed to the liveness index for waiting for PUSH message, are filtered out from current online smart machine
The smart machine that liveness meets the liveness index carries out message push, and push has specific aim, and push can be improved has
Effect property.
Fig. 6 is the schematic diagram for the server that one embodiment of the invention provides.As shown in fig. 6, the server 6 of the embodiment wraps
It includes：Processor 60, memory 61 and it is stored in the computer that can be run in the memory 61 and on the processor 60
Program 62, such as message push products.The processor 60 realizes that above-mentioned each message pushes away when executing the computer program 62
Step in delivery method embodiment, such as step 101 shown in FIG. 1 is to 106.Alternatively, the processor 60 executes the calculating
The function of each module/unit in above-mentioned each device embodiment, such as the work(of module 51 to 56 shown in Fig. 5 are realized when machine program 62
Energy.
Illustratively, the computer program 62 can be divided into one or more module/units, it is one or
Multiple module/units are stored in the memory 61, and are executed by the processor 60, to complete the present invention.Described one
A or multiple module/units can be the series of computation machine program instruction section that can complete specific function, which is used for
Implementation procedure of the computer program 62 in the server 6 is described.
The server 6 can be the computing devices such as desktop PC, notebook, palm PC and cloud server.
The server may include, but be not limited only to, processor 60, memory 61.It will be understood by those skilled in the art that Fig. 6 is only
It is the example of server 6, does not constitute the restriction to server 6, may include than illustrating more or fewer components or group
Close certain components or different components, for example, the server can also include input-output equipment, network access equipment,
Bus etc..
The processor 60 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng.
The memory 61 can be the internal storage unit of the server 6, such as the hard disk or memory of server 6.
The memory 61 can also be that the plug-in type that is equipped on the External memory equipment of the server 6, such as the server 6 is hard
Disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card
(Flash Card) etc..Further, the memory 61 can also both include the internal storage unit of the server 6 or wrap
Include External memory equipment.The memory 61 is used to store other programs needed for the computer program and the server
And data.The memory 61 can be also used for temporarily storing the data that has exported or will export.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated module/unit be realized in the form of SFU software functional unit and as independent product sale or
In use, can be stored in a computer read/write memory medium.Based on this understanding, the present invention realizes above-mentioned implementation
All or part of flow in example method, can also instruct relevant hardware to complete, the meter by computer program
Calculation machine program can be stored in a computer readable storage medium, the computer program when being executed by processor, it can be achieved that on
The step of stating each embodiment of the method.Wherein, the computer program includes computer program code, the computer program generation
Code can be source code form, object identification code form, executable file or certain intermediate forms etc..The computer-readable medium
May include：Any entity or device, recording medium, USB flash disk, mobile hard disk, magnetic of the computer program code can be carried
Dish, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that described
The content that computer-readable medium includes can carry out increasing appropriate according to legislation in jurisdiction and the requirement of patent practice
Subtract, such as in certain jurisdictions, according to legislation and patent practice, computer-readable medium does not include electric carrier signal and electricity
Believe signal.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although with reference to aforementioned reality
Applying example, invention is explained in detail, it will be understood by those of ordinary skill in the art that：It still can be to aforementioned each
Technical solution recorded in embodiment is modified or equivalent replacement of some of the technical features；And these are changed
Or replace, the spirit and scope for various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of information push method, which is characterized in that including：
Acquisition waits for the identification information of PUSH message and the source application for waiting for PUSH message and the work for waiting for PUSH message
Jerk index；
Determine current online smart machine；
According to the identification information of the source application for waiting for PUSH message, will be installed in the current online smart machine
The smart machine for stating source application is concluded to push group undetermined；
Obtain the historical information of the smart machine feedback in the push group undetermined, and the history fed back according to the smart machine
Information determines the liveness of the smart machine in the push group undetermined；
According to the liveness of the smart machine in the liveness index for waiting for PUSH message and the push group undetermined, institute is determined
State the smart machine for meeting the liveness index in push group undetermined；
It waits for that PUSH message pushes in the push group undetermined by described and meets the smart machine of the liveness index.
2. information push method according to claim 1, which is characterized in that the current online smart machine of the determination,
Including：
From the record of the smart machine of storage, the smart machine that timing sends heartbeat packet is obtained；
The smart machine that the timing is sent to heartbeat packet is determined as current online smart machine.
3. information push method according to claim 1, which is characterized in that wait for the source of PUSH message described in the basis
The identification information of application, the smart machine that the source application will be equipped in the current online smart machine are concluded to waiting for
Determine push group, including：
Obtain the EIC equipment identification code of the current online smart machine；
The log-on message of the current online smart machine is obtained according to the EIC equipment identification code；
Based on the identification information of the source application for waiting for PUSH message, searches and whether there is the source in the log-on message
The identification information of application；
If there are the identification informations of source application in the log-on message, the current online smart machine installation is judged
There is the source to apply；
The smart machine that the source application is equipped in the current online smart machine is concluded to the push undetermined
Group.
4. information push method according to claim 1, which is characterized in that the historical information packet of the smart machine feedback
Message arrival rate, message display rate and message clicking rate are included, the smart machine feedback obtained in the push group undetermined
Historical information, and enlivening for the smart machine in the push group undetermined is determined according to the historical information that the smart machine is fed back
Degree, including：
Smart machine is obtained in the Message arrival rate weighted value corresponding with the Message arrival rate of each period, each time
The message display rate weighted value corresponding with the message display rate of section, and the message clicking rate of each period disappear with described
Cease the corresponding weighted value of clicking rate；
The liveness of the smart machine is determined according to following formula：
Wherein, VijIndicate that liveness of i-th of smart machine in j period, N are the quantity of period, RijFor i-th of the intelligence
Energy equipment is in the Message arrival rate of j-th of period, λjIndicate the corresponding weighted value of the Message arrival rate of j-th of period, Dij
It is i-th of smart machine in the message display rate of j-th of period, ηjIndicate that the message display rate of j-th of period corresponds to
Weighted value, CijIt is i-th of smart machine in the message clicking rate of j-th of period, ρjIndicate the message of j-th of period
The corresponding weighted value of clicking rate, i are positive integer, and j is the positive integer less than or equal to N.
5. information push method according to any one of claims 1 to 4, which is characterized in that the liveness index includes
Specified liveness range waits for that the intelligence in the liveness index and the push group undetermined of PUSH message is set described in the basis
Standby liveness determines the smart machine for meeting the liveness index in the push group undetermined, including：
Judge the liveness of the smart machine in the push group undetermined whether within the scope of the specified liveness；
If the liveness of the smart machine in the push group undetermined is within the scope of the specified liveness, it is determined that described to wait for
It is the smart machine for meeting the liveness index to determine the smart machine in push group.
6. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, feature to exist
In the step of realization information push method as described in any one of claim 1 to 5 when the computer program is executed by processor
Suddenly.
7. a kind of server, including memory, processor and it is stored in the memory and can transports on the processor
Capable computer program, which is characterized in that the processor realizes following steps when executing the computer program：
Acquisition waits for the identification information of PUSH message and the source application for waiting for PUSH message and the work for waiting for PUSH message
Jerk index；
Determine current online smart machine；
According to the identification information of the source application for waiting for PUSH message, will be installed in the current online smart machine
The smart machine for stating source application is concluded to push group undetermined；
Obtain the historical information of the smart machine feedback in the push group undetermined, and the history fed back according to the smart machine
Information determines the liveness of the smart machine in the push group undetermined；
According to the liveness of the smart machine in the liveness index for waiting for PUSH message and the push group undetermined, institute is determined
State the smart machine for meeting the liveness index in push group undetermined；
It waits for that PUSH message pushes in the push group undetermined by described and meets the smart machine of the liveness index.
8. server according to claim 7, which is characterized in that wait for the source application of PUSH message described in the basis
Identification information concludes the smart machine that the source application is equipped in the current online smart machine to push undetermined
Group, including：
Obtain the EIC equipment identification code of the current online smart machine；
The log-on message of the current online smart machine is obtained according to the EIC equipment identification code；
Based on the identification information of the source application for waiting for PUSH message, searches and whether there is the source in the log-on message
The identification information of application；
If there are the identification informations of source application in the log-on message, the current online smart machine installation is judged
There is the source to apply；
The smart machine that the source application is equipped in the current online smart machine is concluded to the push undetermined
Group.
9. server according to claim 7, which is characterized in that the historical information of the smart machine feedback includes message
Arrival rate, message display rate and message clicking rate, the history letter of the smart machine feedback obtained in the push group undetermined
It ceases, and determines the liveness of the smart machine in the push group undetermined according to the historical information that the smart machine is fed back, packet
It includes：
Smart machine is obtained in the Message arrival rate weighted value corresponding with the Message arrival rate of each period, each time
The message display rate weighted value corresponding with the message display rate of section, and the message clicking rate of each period disappear with described
Cease the corresponding weighted value of clicking rate；
The liveness of the smart machine is determined according to following formula：
Wherein, VijIndicate that liveness of i-th of smart machine in j period, N are the quantity of period, RijFor i-th of the intelligence
Energy equipment is in the Message arrival rate of j-th of period, λjIndicate the corresponding weighted value of the Message arrival rate of j-th of period, Dij
It is i-th of smart machine in the message display rate of j-th of period, ηjIndicate that the message display rate of j-th of period corresponds to
Weighted value, CijIt is i-th of smart machine in the message clicking rate of j-th of period, ρjIndicate the message of j-th of period
The corresponding weighted value of clicking rate, i are positive integer, and j is the positive integer less than or equal to N.
10. server according to any one of claims 7 to 9, which is characterized in that the liveness index includes specified
Liveness range waits for the work of the liveness index and the smart machine in the push group undetermined of PUSH message described in the basis
Jerk determines the smart machine for meeting the liveness index in the push group undetermined, including：
Judge the liveness of the smart machine in the push group undetermined whether within the scope of the specified liveness；
If the liveness of the smart machine in the push group undetermined is within the scope of the specified liveness, it is determined that described to wait for
It is the smart machine for meeting the liveness index to determine the smart machine in push group.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810455622.1A CN108737535B (en) | 2018-05-14 | 2018-05-14 | Message pushing method, storage medium and server |
| PCT/CN2018/093702 WO2019218431A1 (en) | 2018-05-14 | 2018-06-29 | Message pushing method, storage medium, server and apparatus |
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|---|---|---|---|
| CN201810455622.1A CN108737535B (en) | 2018-05-14 | 2018-05-14 | Message pushing method, storage medium and server |
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| CN108737535B CN108737535B (en) | 2021-10-29 |
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| CN111212390B (en) * | 2019-12-23 | 2022-08-26 | 北京健康之家科技有限公司 | Message queue processing method, device and equipment |
| CN111212390A (en) * | 2019-12-23 | 2020-05-29 | 北京健康之家科技有限公司 | Message queue processing method, device and equipment |
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| CN113360767B (en) * | 2021-06-29 | 2023-11-10 | 中国平安财产保险股份有限公司 | Information pushing method and device, electronic equipment and storage medium |
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| CN114979250A (en) * | 2022-04-18 | 2022-08-30 | 北京嗨学网教育科技股份有限公司 | Message pushing method, device and equipment |
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Also Published As
| Publication number | Publication date |
|---|---|
| WO2019218431A1 (en) | 2019-11-21 |
| CN108737535B (en) | 2021-10-29 |
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