CN111985969A - Media information display method, device and equipment and computer storage medium - Google Patents
Media information display method, device and equipment and computer storage medium Download PDFInfo
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Abstract
The application discloses a media information display method, a device, equipment and a computer storage medium, and relates to the field of computers. The media information comprises media material, the method comprising: obtaining operation data of a user for operating a plurality of media materials; determining the operation proportion of each media material operated by the user according to the operation data; and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion.
Description
Technical Field
The present application relates to the field of computer technology, and more particularly, to the field of media information technology.
Background
With the development of internet technology, media information display modes are more and more diversified. Therefore, how to improve the display process of the media information to improve the display effect and further improve the user experience becomes a problem to be solved urgently at present.
Disclosure of Invention
In order to solve at least one problem in the prior art, embodiments of the present application provide a method, an apparatus, a device, and a computer storage medium for displaying media information.
In a first aspect, an embodiment of the present application provides a method for displaying media information, where the media information includes media materials, the method includes:
obtaining operation data of a user for operating a plurality of media materials;
determining the operation proportion of each media material operated by the user according to the operation data;
and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion.
In a second aspect, an embodiment of the present application provides a device for displaying media information, where the media information includes media materials, including:
the operation data module is used for acquiring operation data of a user for operating a plurality of media materials;
the operation proportion module is used for determining the operation proportion of the user for operating each media material according to the operation data;
and the presentation rate module is used for adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion.
In a third aspect, an embodiment of the present application provides an electronic device, including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to cause the method provided by any one of the embodiments of the present application.
In a fourth aspect, the present application provides a non-transitory computer-readable storage medium storing computer instructions, where the computer instructions are configured to cause the computer to perform a method provided in any one of the embodiments of the present application.
One embodiment in the above application has the following advantages or benefits: the operation data of the user are collected, the operation proportion is calculated, and then the presentation rate of the media materials displayed to the user is adjusted according to the operation proportion, so that the display of the media materials can be adjusted according to the preference of the user to the media materials, a better media material display effect is achieved, and the user experience is further improved.
Other effects of the above-described alternative will be described below with reference to specific embodiments.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
FIG. 1 is a diagram illustrating a method for presenting media information according to an embodiment of the present application;
FIG. 2 is a schematic diagram of a media information presentation method according to another embodiment of the present application;
FIG. 3 is a schematic diagram of a media information presentation device according to an embodiment of the present application;
FIG. 4 is a schematic diagram of a media information presentation device according to another embodiment of the present application;
FIG. 5 is a schematic diagram of a media information presentation device according to another embodiment of the present application;
FIG. 6 is a schematic diagram of a media information presentation device according to another embodiment of the present application;
FIG. 7 is a block diagram of an electronic device for implementing a method of media information presentation of an embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
An embodiment of the present application first provides a method for displaying media information, as shown in fig. 1, where the media information includes media materials, and the method includes:
step S11: obtaining operation data of a user for operating a plurality of media materials;
step S12: determining the operation proportion of each media material operated by the user according to the operation data;
step S13: and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion.
In the embodiment of the present application, the media information may be information presented to the user through the internet to achieve a certain purpose, such as advertisement, game, and the like. The media information may include a plurality of media materials that may be presented to different users, respectively. Each time a user is presented with a media material, the user operates the media material through the user terminal. In the case that the media information is an advertisement, the media material may be an advertisement material, and the operation performed by the user on the media material may be the user clicking the advertisement material, the user purchasing a product corresponding to the advertisement material, or the like. The advertisement material may specifically be an advertisement image, a picture, or the like, and the presentation modes of different advertisement material settings may be different or the same. For example, for the advertisement of product a, two advertisement materials are provided, the first advertisement material may show a series of images C in definition B and the second advertisement material may show a series of images E in definition D. As another example, for an advertisement for product F, two advertisement materials are set, the first advertisement material may be image G, and the second advertisement material may be image H.
The operation ratio of the user to operate each media material may be a ratio reflecting that each media material is operated by the user. For example, the operation ratios operated by the user are 1: 3: 2, respectively, among the three media materials.
In this embodiment of the application, the presentation rate of each of the plurality of media materials to be presented to the user is adjusted according to the operation ratio, where the presentation rate of the media material with a large operation ratio is adjusted to be relatively high, and the presentation rate of the media material with a small operation ratio is adjusted to be relatively low. For example, the media information includes three media materials, which are a first media material, a second media material, and a third media material, respectively, the operation ratios operated by the user are 1: 3: 2, respectively, and the presentation rates of the three media materials shown to the user are adjusted to: 1/6, 3/6, and 2/6. Thus, when the media information is presented 6 times, wherein the first media material is presented 1 time, the second media material is presented 3 times, and the third media material is presented 2 times.
In the initial state, the presentation rate of the media material presented to the user may be a preset presentation rate preset by the operator. And in the subsequent display process, the presentation rate of the media materials displayed to the user is adjusted according to the operation proportion.
In the embodiment of the application, the operation proportion of each media material operated by the user in the media information can be obtained, and then the presentation rate of each media material displayed to the user is adjusted according to the operation proportion, so that the times of displaying the media materials with relatively more operation quantity to the user are more, the times of displaying the media materials with relatively less operation quantity to the user are less, the intelligent display of the media materials is realized, the better overall effect of displaying the media materials is obtained, and the user experience is improved.
In one embodiment, as shown in fig. 2, before obtaining operation data for a user to operate on a plurality of media materials, the method further includes:
step S21: detecting that a user carries out preset interactive operation on the media material;
the method for acquiring the operation data of the user for operating the plurality of media materials comprises the following steps:
step S22: and acquiring operation data of the user for operating the plurality of media materials according to the interactive operation.
In the embodiment of the application, when the media information is the advertisement, the media material can be an advertisement material, and the advertisement can be an interactive advertisement. The preset interactive operation performed by the user on the media material may be an operation performed by the user in an interactive manner presented in the advertisement material.
In particular embodiments, when the media information is a game, the media assets can be game assets. The user performs a preset interactive operation on the media material, which may be an operation performed by the user in an interactive manner presented in the game material.
According to the media information display method and device, the interactive operation of the user on the media materials can be detected, the interactive data are obtained according to the interactive operation, and then the presentation rate of the media materials displayed to the user is adjusted according to the interactive data, so that the display of the media materials can be adapted to the operation behaviors of the user, the overall acceptance rate of the user on the media information is improved, and the user experience is improved.
In one embodiment, the interactive operation comprises a click operation of a user clicking on the media material.
For example, in the case where the media information is an advertisement, the interactive operation includes a click operation of a click button provided in the advertisement material by the user.
In one embodiment, the interactive operation includes a conversion operation performed based on a setting of the media material after the user clicks the media material.
For example, in the case where the media information is an advertisement, the user finally arrives at a purchase interface of the product after clicking on the advertisement material, and the user performs a purchase action, thereby completing the conversion operation.
In particular embodiments, the interactive operations may include a click operation and a conversion operation. In the case that the media information is an advertisement, the process of publishing the advertisement includes presenting each advertisement material to the user, and when the user is interested in the advertisement, clicking a set button on the advertisement material to complete the clicking operation, where the set button may be, for example, a "continue" button after the playing of the short animation is completed, and a plurality of buttons may be set in the advertisement material. When the number of the setting buttons is plural, the user clicks one of the setting buttons, and the user can be considered to have completed the clicking operation. The user may also be considered to have completed the clicking operation when the user clicks all the set buttons in a certain order and finally reaches the conversion interface of the advertisement.
After the conversion interface such as purchase is presented to the user, the user clicks the purchase button to complete payment, and then the user can be considered to be finished with the conversion operation.
Under the condition that the interactive operation comprises the clicking operation and the converting operation, the operation proportion of the clicking operation and the operation proportion of the converting operation of each media material can be respectively calculated, and the media material presentation rate is adjusted according to the operation proportion of the clicking operation and the operation proportion of the converting operation. Specifically, weights may be set for the operation proportion of the click operation and the operation proportion of the conversion operation, and the presentation rate of the media material to the user may be determined according to the corresponding weights and the specific data of the operation proportion.
In one embodiment, adjusting the presentation rate at which each of the plurality of media materials is presented to the user based on the operating scale comprises:
and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion and the user group information corresponding to each media material.
In a specific embodiment, the user group information corresponding to the media material may be different groups divided into users according to factors such as age, occupation, or gender. When the presentation rate of the media material is adjusted, a user group corresponding to the media material may be considered, for example, the media information is an advertisement, and includes 2 advertisement materials, one of the advertisement materials is designed for an elderly group, the other advertisement material is designed for a young group, according to the operation data, the operation ratio of the advertisement material designed for the elderly group is higher than the operation ratio related to the young group, but the number of the young group is greater than the elderly, on the basis of adjusting the presentation rate according to the operation ratio, the group to which the advertisement material is directed may be properly considered, and the minimum presentation rate of the advertisement material presented to a large group is ensured.
In another specific embodiment, a certain algorithm may be set, and the final presentation rate may be calculated using the operation ratio and the user group information as parameters of the algorithm.
In a specific operation mode, the user group information may be determined according to the collected user information, including the mobile phone model of the user, the age of the user, the occupation of the user, the gender of the user, the role attributes of the user in the home, and the like.
In particular embodiments, the calculation of the presentation rate may also take into account the current actual presentation scale. And determining the presentation rate of the media material presentation times to be adjusted according to the current actual presentation proportion, the operation proportion and the user group.
In one embodiment, determining an operation ratio of each media material operated by a user according to the operation data includes:
calculating the number of each media material in the plurality of media materials operated by the user and the total number of all the media materials operated by the user according to the operation data;
determining a first proportion of the number of the media materials operated by the user in the total number of the media materials operated by the user according to the number of the media materials operated by the user and the total number of all the media materials operated by the user;
and taking the first ratio as the operation ratio.
In a specific implementation, in the case that the media information is an advertisement, it is assumed that the advertisement includes three advertisement materials, and the number of impressions (i.e., the number of presentations presented to the user) of the three advertisement materials is 10 in total, of which 5 are clicked by the user. The three advertisement materials are clicked 3 times, 1 time and 1 time, respectively. Then the operation ratio of the clicks of the three advertisement materials may be determined as the number of clicks of each advertisement material divided by the total number of clicks: 3/5, 1/5, and 1/5.
As another example, assume that an advertisement includes three advertisement materials, which are delivered (i.e., presented to the user) a total of 10 times, of which 5 are clicked by the user. The user purchased the advertised product during the 3 presentations, completing the conversion operation. Three advertisement materials are converted once, respectively, and the operation ratios of the conversion of the three advertisement materials are 1/3, which is the conversion number of each advertisement material divided by the total conversion number.
In one embodiment, determining an operation ratio of each media material operated by a user according to the operation data includes:
calculating the number of each media material in the plurality of media materials operated by a user and the total number of the displays of all the media materials according to the operation data;
determining a second proportion of the number of each media material operated by the user in the total number of the displays of all the media materials according to the number of each media material operated by the user in the plurality of media materials and the total number of the displays of all the media materials;
taking the second ratio as the operation ratio.
For example, assume that an advertisement includes three advertisement materials that are delivered (i.e., presented to the user) a total of 10 times, of which 5 are clicked on by the user. The three advertisement materials are clicked 3 times, 1 time and 1 time, respectively. Then the operation ratio of the clicks of the three advertisement materials may be determined as the number of clicks divided by the number of impressions in turn, that is: 3/10, 1/10, and 1/10.
As another example, assume that an advertisement includes three advertisement materials, which are delivered (i.e., presented to the user) a total of 10 times, of which 5 are clicked by the user. The user purchased the advertised product during the 3 presentations, completing the conversion operation. Three advertisement materials are converted once, and the operation ratio of the conversion of the three advertisement materials is 1/10, which is the conversion number of each advertisement material divided by the total number of impressions.
In one embodiment, obtaining operation data of a user operating on a plurality of media materials comprises:
and obtaining the operation data according to a preset time interval or a preset putting amount interval.
For example, if the predetermined time interval is one hour, then the operational data for all media material of the media information is collected within one hour each time. For another example, if the preset delivery interval is 100 times, when the cumulative delivery times of all media materials related to the media information reach 100 times, the operation times in the 100 delivery times are obtained, and the operation ratio is calculated.
An embodiment of the present application further provides a media information display apparatus, as shown in fig. 3, where the media information includes media materials, including:
an operation data module 31, configured to obtain operation data of a user operating a plurality of media materials;
an operation proportion module 32, configured to determine, according to the operation data, an operation proportion at which the user operates each media material;
and a presentation rate module 33, configured to adjust a presentation rate at which each of the plurality of media materials is presented to the user according to the operation ratio.
In one embodiment, as shown in fig. 4, the apparatus further comprises:
an interactive operation detection module 41, configured to detect that a user performs a preset interactive operation on the media material;
the operational data module 31 is further configured to:
and acquiring operation data of the user for operating the plurality of media materials according to the interactive operation.
In one embodiment, the interactive operation comprises a click operation of a user clicking on the media material.
In one embodiment, the interactive operation includes a conversion operation performed based on a setting of the media material after the user clicks the media material.
In one embodiment, the presentation rate module is further configured to:
and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion and the user group information corresponding to each media material.
In one embodiment, as shown in FIG. 5, the operation ratio module 32 includes:
a first operation number unit 51 configured to calculate, according to the operation data, a number of user operations performed on each of the plurality of media materials and a total number of user operations performed on all of the media materials;
the first proportion calculating unit 52 is configured to determine, according to the number of user operations performed on each media material and the total number of user operations performed on all media materials, a first proportion of the number of user operations performed on each media material in the total number of user operations performed on all media materials;
a first scale processing unit 53, configured to take the first scale as the operation scale.
In one embodiment, as shown in fig. 6, the operation ratio module 32 further includes:
a second operation number unit 61 configured to calculate, according to the operation data, a number of each of the plurality of media materials operated by the user and a total number of presentations of all the media materials;
a second proportion calculation unit 62, configured to determine, according to the number of each media material of the multiple media materials operated by the user and the total number of displays of all the media materials, a second proportion of the number of each media material operated by the user in the total number of displays of all the media materials;
a second proportion processing unit 63, configured to use the second proportion as the operation proportion.
In one embodiment, the operational data module is further configured to:
and obtaining the operation data according to a preset time interval or a preset putting amount interval.
The functions of each module in each apparatus in the embodiment of the present application may refer to corresponding descriptions in the above method, and are not described herein again.
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
Fig. 7 is a block diagram of an electronic device according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 7, the electronic apparatus includes: one or more processors 701, a memory 702, and interfaces for connecting the various components, including a high-speed interface and a low-speed interface. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display Graphical information for a Graphical User Interface (GUI) on an external input/output device, such as a display device coupled to the Interface. In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 7, one processor 701 is taken as an example.
The memory 702 is a non-transitory computer readable storage medium as provided herein. The memory stores instructions executable by the at least one processor to cause the at least one processor to perform the media information presentation method provided by the present application. The non-transitory computer-readable storage medium of the present application stores computer instructions for causing a computer to perform the media information presentation method provided by the present application.
The memory 702, which is a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules (e.g., the operation data module 31, the operation proportion module 32, and the presentation rate module 33 shown in fig. 3) corresponding to the media information presentation method in the embodiment of the present application. The processor 701 executes various functional applications of the server and data processing by running non-transitory software programs, instructions and modules stored in the memory 702, so as to implement the media information presentation method in the above method embodiment.
The memory 702 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the electronic device of the media information presentation method, and the like. Further, the memory 702 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 702 may optionally include memory located remotely from the processor 701, which may be connected to the electronic devices via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device may further include: an input device 703 and an output device 704. The processor 701, the memory 702, the input device 703 and the output device 704 may be connected by a bus or other means, and fig. 7 illustrates an example of a connection by a bus.
The input device 703 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic apparatus, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, or other input devices. The output devices 704 may include a display device, auxiliary lighting devices (e.g., LEDs), and tactile feedback devices (e.g., vibrating motors), among others. The Display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) Display, and a plasma Display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, Integrated circuitry, Application Specific Integrated Circuits (ASICs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (Cathode Ray Tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
According to the technical scheme of the embodiment of the application, the operation proportion of each media material operated by the user in the media information can be obtained, and then the presentation rate of each media material to the user is adjusted according to the operation proportion, so that the times of presenting the media materials with relatively more operation quantity to the user are more, the times of presenting the media materials with relatively less operation quantity to the user are less, the intelligent presentation of the media materials is realized, the better overall effect of media material presentation is obtained, and the user experience is improved.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present application can be achieved, and the present invention is not limited herein.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (18)
1. A method of media information presentation, the media information comprising media material, the method comprising:
obtaining operation data of a user for operating a plurality of media materials;
determining the operation proportion of each media material operated by the user according to the operation data;
and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion.
2. The method of claim 1, prior to obtaining operational data for a user operating on a plurality of media materials, further comprising:
detecting that a user carries out preset interactive operation on the media material;
the method for acquiring the operation data of the user for operating the plurality of media materials comprises the following steps:
and acquiring operation data of the user for operating the plurality of media materials according to the interactive operation.
3. The method of claim 2, wherein the interactive operation comprises a click operation of a user clicking on media material.
4. The method of claim 2, wherein the interactive action comprises a transformation action based on settings performed by the media material after the user clicks on the media material.
5. The method of claim 1, wherein adjusting a presentation rate at which each of the plurality of media materials is presented to a user according to the operational scale comprises:
and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion and the user group information corresponding to each media material.
6. The method of claim 1, wherein determining, from the operational data, an operational proportion of each media material operated on by the user comprises:
calculating the number of each media material in the plurality of media materials operated by the user and the total number of all the media materials operated by the user according to the operation data;
determining a first proportion of the number of the media materials operated by the user in the total number of the media materials operated by the user according to the number of the media materials operated by the user and the total number of all the media materials operated by the user;
and taking the first ratio as the operation ratio.
7. The method of claim 1, wherein determining, from the operational data, an operational proportion of each media material operated on by the user comprises:
calculating the number of each media material in the plurality of media materials operated by a user and the total number of the displays of all the media materials according to the operation data;
determining a second proportion of the number of each media material operated by the user in the total number of the displays of all the media materials according to the number of each media material operated by the user in the plurality of media materials and the total number of the displays of all the media materials;
taking the second ratio as the operation ratio.
8. The method of any one of claims 1-7, wherein obtaining operational data for a user operating on a plurality of media materials comprises:
and obtaining the operation data according to a preset time interval or a preset putting amount interval.
9. A media information presentation apparatus, the media information comprising media material, comprising:
the operation data module is used for acquiring operation data of a user for operating a plurality of media materials;
the operation proportion module is used for determining the operation proportion of the user for operating each media material according to the operation data;
and the presentation rate module is used for adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion.
10. The apparatus of claim 9, the apparatus further comprising:
the interactive operation detection module is used for detecting that a user carries out preset interactive operation on the media material;
the operational data module is further to:
and acquiring operation data of the user for operating the plurality of media materials according to the interactive operation.
11. The apparatus of claim 10, wherein the interactive operation comprises a click operation of a user clicking on media material.
12. The apparatus of claim 10, wherein the interactive action comprises a transformation action based on settings performed by the media material after the user clicks on the media material.
13. The apparatus of claim 9, wherein the presentation rate module is further configured to:
and adjusting the presentation rate of each media material in the plurality of media materials to the user according to the operation proportion and the user group information corresponding to each media material.
14. The apparatus of claim 9, wherein the operation scale module comprises:
a first operation number unit, configured to calculate, according to the operation data, a number of each of the plurality of media materials operated by a user and a total number of all media materials operated by the user;
the first proportion calculating unit is used for determining a first proportion of the number of the media materials operated by the user in the total number of the media materials operated by the user according to the number of the media materials operated by the user and the total number of all the media materials operated by the user;
and the first proportion processing unit is used for taking the first proportion as the operation proportion.
15. The apparatus of claim 9, wherein the operation scale module further comprises:
a second operation number unit, configured to calculate, according to the operation data, a number of each of the plurality of media materials operated by a user and a total number of presentations of all the media materials;
the second proportion calculation unit is used for determining a second proportion of the number of each media material operated by the user in the total number of the displays of all the media materials according to the number of each media material operated by the user in the plurality of media materials and the total number of the displays of all the media materials;
and the second proportion processing unit is used for taking the second proportion as the operation proportion.
16. The apparatus of any of claims 9-15, wherein the operational data module is further to:
and obtaining the operation data according to a preset time interval or a preset putting amount interval.
17. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-8.
18. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-8.
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