CN108629045A - A kind of information push method, storage medium and server - Google Patents
A kind of information push method, storage medium and server Download PDFInfo
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- CN108629045A CN108629045A CN201810456316.XA CN201810456316A CN108629045A CN 108629045 A CN108629045 A CN 108629045A CN 201810456316 A CN201810456316 A CN 201810456316A CN 108629045 A CN108629045 A CN 108629045A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F40/00—Handling natural language data
- G06F40/20—Natural language analysis
- G06F40/279—Recognition of textual entities
- G06F40/284—Lexical analysis, e.g. tokenisation or collocates
Abstract
The present invention provides a kind of information push method, storage medium and servers, including：Obtain the type of message for waiting for PUSH message；The history propelling data of the history PUSH message and the history PUSH message in setting time is obtained, the history propelling data includes history push success rate；It is chosen from the history PUSH message in the setting time and waits for the identical history PUSH message of the type of message of PUSH message and its history push success rate with described；According to the type of message preference for determining client with the history push success rate for waiting for the identical history PUSH message of the type of message of PUSH message；Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for that PUSH message is pushed from described.The present invention may make message push to have specific aim, improve the efficiency of message push.
Description
Technical field
The present invention relates to a kind of field of information processing more particularly to information push method, storage medium and servers.
Background technology
Message push refers to sending message to multiple users by way of broadcast according to certain agreement and standard.Make
The scene pushed with message generally comprises various services, the popularization of product, and the channel pushed is mostly by portal website, all kinds of
Communication applications and all kinds of social networking applications etc..
The mode broadcasted on a large scale is all generally taken for the push of message in existing client.It is, when service
When device end is in the presence of the message for needing to push, even all clients of Connection Service device push the message at once.It can be seen that existing skill
In art, the message of each client push is the same, and there is no the concrete condition for being directed to client and client users
Demand account for.
In conclusion existing information push method is lack of pertinence, message push it is inefficient.
Invention content
An embodiment of the present invention provides a kind of information push method, storage medium and servers, to solve existing message
Method for pushing there is a problem of being lack of pertinence, message push it is inefficient.
The first aspect of the embodiment of the present invention provides a kind of information push method, including：
Obtain the type of message for waiting for PUSH message；
The history propelling data of the history PUSH message and the history PUSH message in setting time is obtained, it is described to go through
History propelling data includes history push success rate；
It is chosen from the history PUSH message in the setting time and waits for that the type of message of PUSH message is identical with described
History PUSH message and its history push success rate；
It is determined according to the history push success rate for waiting for the identical history PUSH message of the type of message of PUSH message
The type of message preference of client；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for that PUSH message is pushed away from described
It send.
The second aspect of the embodiment of the present invention provides a kind of server, including memory and processor, the storage
Device is stored with the computer program that can be run on the processor, and the processor is realized such as when executing the computer program
Lower step：
Obtain the type of message for waiting for PUSH message；
The history propelling data of the history PUSH message and the history PUSH message in setting time is obtained, it is described to go through
History propelling data includes history push success rate；
It is chosen from the history PUSH message in the setting time and waits for that the type of message of PUSH message is identical with described
History PUSH message and its history push success rate；
It is determined according to the history push success rate for waiting for the identical history PUSH message of the type of message of PUSH message
The type of message preference of client；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for that PUSH message is pushed away from described
It send.
The third aspect of the embodiment of the present invention provides a kind of computer readable storage medium, the computer-readable storage
Media storage has computer program, the computer program to realize following steps when being executed by processor：
Obtain the type of message for waiting for PUSH message；
The history propelling data of the history PUSH message and the history PUSH message in setting time is obtained, it is described to go through
History propelling data includes history push success rate；
It is chosen from the history PUSH message in the setting time and waits for that the type of message of PUSH message is identical with described
History PUSH message and its history push success rate；
It is determined according to the history push success rate for waiting for the identical history PUSH message of the type of message of PUSH message
The type of message preference of client；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for that PUSH message is pushed away from described
It send.
In the embodiment of the present invention, the type of message of PUSH message is waited for by obtaining, and obtains the history push in setting time
The history propelling data of message and the history PUSH message, then the history propelling data includes that history pushes successfully
Rate is chosen from the history PUSH message in the setting time and waits for that the identical history of the type of message of PUSH message pushes away with described
Send message and its history to push success rate, further according to the type of message of the PUSH message identical history PUSH message of waiting for
History push success rate determines the type of message preference of client, finally waits for that selection meets the client in PUSH message from described
The type of message preference at end waits for that PUSH message is pushed, and this programme pushes success rate according to history and determines that user receives message
Preference, further according to user preference carry out message push so that message push have specific aim, improve message push effect
Rate, meanwhile, the validity that message hits target user can be improved.
Description of the drawings
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art
Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description be only the present invention some
Embodiment for those of ordinary skill in the art without having to pay creative labor, can also be according to these
Attached drawing obtains other attached drawings.
Fig. 1 is the implementation flow chart of information push method provided in an embodiment of the present invention；
Fig. 2 is the specific implementation flow chart of information push method S101 provided in an embodiment of the present invention；
Fig. 3 is the specific implementation flow chart of information push method S105 provided in an embodiment of the present invention；
Fig. 4 is the specific implementation flow chart of information push method step B2 provided in an embodiment of the present invention；
Fig. 5 is another implementation flow chart of information push method S105 provided in an embodiment of the present invention；
Fig. 6 is the structure diagram of message pusher provided in an embodiment of the present invention；
Fig. 7 is the schematic diagram of server provided in an embodiment of the present invention.
Specific implementation mode
In order to make the invention's purpose, features and advantages of the invention more obvious and easy to understand, below in conjunction with the present invention
Attached drawing in embodiment, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that disclosed below
Embodiment be only a part of the embodiment of the present invention, and not all embodiment.Based on the embodiments of the present invention, this field
All other embodiment that those of ordinary skill is obtained without making creative work, belongs to protection of the present invention
Range.
Fig. 1 shows that the implementation process of information push method provided in an embodiment of the present invention, this method flow include step
S101 to S105.The specific implementation principle of each step is as follows：
S101：Obtain the type of message for waiting for PUSH message.
In embodiments of the present invention, PUSH message more than one is waited in server, waits for that the type of message of PUSH message is more than
It is a kind of.Wherein, type of message includes dynamic account class message (business change notification), information class message, marketing class message and activity
Class message.
As an embodiment of the present invention, as shown in Fig. 2, above-mentioned S101 is specifically included：
A1：Pre-establish type of message and the type Control table of predetermined keyword.The type Control table is to pre-establish,
It is stored with type of message and the correspondence of predetermined keyword in the type Control table.Wherein, a kind of type of message can correspond to
More than one predetermined keyword.
A2：It waits for that PUSH message carries out text resolution to described, the message content of PUSH message is waited for described in acquisition.It is waited for when described
When the message of push is voice messaging, semantic parsing is carried out.
A3：The message content for waiting for PUSH message is subjected to word segmentation processing.Specifically, using the participle of string matching
Method.Further, it selects shortest path to segment method, that is, is directed to the message content that one is waited for PUSH message and carries out word segmentation processing,
The number cut out needs at least, and then improves the efficiency that the word obtained is compared with predetermined keyword.
A4：The word obtained after word segmentation processing is compared with the predetermined keyword in the type Control table, determines institute
State the type of message for waiting for PUSH message.Specifically, it is searched from the type Control table identical as the word obtained after word segmentation processing
Predetermined keyword, according to the type of message corresponding to the identical predetermined keyword, determine described in wait for disappearing for PUSH message
Cease type.
In embodiments of the present invention, word segmentation processing is carried out by treating the message content of PUSH message, after word segmentation processing
The word of acquisition is compared with the predetermined keyword in the type Control table pre-established, so that it is determined that the PUSH message that waits for
Type of message is dynamic account class message, information class message, marketing class message or activity class message.
Optionally, the neural network model for determining type of message is trained in advance, will wait for that PUSH message is input to training
In the good neural network model, the type of message of PUSH message is waited for described in output.
S102：The history propelling data of the history PUSH message and the history PUSH message in setting time is obtained,
The history propelling data includes history push success rate.
Specifically, after client receives the message of server push, returning response message to server, it is meant that user
Account be in login status in the client, server message pushes successfully.If in the client at the account of user
In publishing or when off-line state, can not returning response message to server, server at the appointed time in does not receive client
The response message of return, then message push failure.The history push success rate is recorded on push in preset time range
The ratio of the quantity for the response message that the quantity of message is returned with client.
Optionally, the history push success rate is calculated according to following formula：
Wherein, NS is the message number that history PUSH message pushes period push at one, and NR is to receive client to return
The message number returned.
Further, it when the history propelling data includes that history pushes the period, calculates i-th of history and pushes the time
The history push success rate SUC of sectioni：
Wherein, NSiThe message number of period push, NR are pushed at one for a kind of history PUSH message of type of messagei
For the message number returned for the information client side of shown push period push, the history PUSH message of the disappearance type
Push period sum be n, at this point, the total push success rate of the history PUSH message is：
Optionally, in embodiments of the present invention, the history propelling data includes the history push period, by the setting
History PUSH message in time calculates the history PUSH message of each history push period by history push period classification
Push success rate.
S103：It is chosen and the type of message phase for waiting for PUSH message from the history PUSH message in the setting time
Same history PUSH message and its history pushes success rate.
S104：Success rate is pushed according to the history for waiting for the identical history PUSH message of the type of message of PUSH message
Determine the type of message preference of client.
The type of message preference of the client refers to the interested type of message of client.Specifically, history push at
The higher type of message of power, client get over preference.In embodiments of the present invention, by with the type of message for waiting for PUSH message
The history of identical history PUSH message pushes success rate descending sort, will the wherein highest history push of history push success rate
The type of message of message is determined as the type of message preference of the client.
Optionally, by disappearing more than the history PUSH message for being preset to power threshold in the history push success rate after sequence
Type is ceased, the type of message preference of client is all determined as.
S105：From it is described wait in PUSH message choose meet the client type of message preference wait for PUSH message into
Row push.
In embodiments of the present invention, message push is carried out for the type of message preference of client so that message push tool
Targetedly, the efficiency of message push is improved, meanwhile, the validity that message hits target user can be improved.
As an embodiment of the present invention, Fig. 3 shows information push method S105's provided in an embodiment of the present invention
Specific implementation flow, details are as follows：
B1：The history for obtaining history PUSH message pushes time point.History push time point is server by institute
At the time of stating history PUSH message and push to client.
B2：The history push time point of history PUSH message is clustered according to preset clustering algorithm, determines history
Push the period.The preset clustering algorithm includes K- mean algorithms.
B3：Success rate is pushed according to the history and the history pushes the period, determines that the client preference receives
The period of message.Specifically, the corresponding history of the history push highest history PUSH message of success rate is pushed into the period, really
It is set to the period of the client preferences reception message.Further, the history PUSH message is grouped by type of message,
The history PUSH message of same type of message is dropped as one group, by the history PUSH message of each group by history push success rate
Sequence sorts, and the highest history push success rate of the history push success rate corresponding history push period in every group is determined client
Hold the time for each type of message preferences reception message.
B4：From it is described wait in PUSH message choose meet the client type of message preference wait for push disappear, in institute
The period for stating client preferences reception message is pushed.
In embodiments of the present invention, it is clustered by the history push time point to history PUSH message, determines history
The period is pushed, client is determined with the history push period determined further according to the history push success rate of history PUSH message
The period of preferences reception message, so as to the period of client preference push client preference type of message, to
Improve the validity of message push.
As an embodiment of the present invention, Fig. 4 shows information push method step B2 provided in an embodiment of the present invention
Specific implementation flow, details are as follows：
The history of the historical information of B21, the same type of message of acquisition pushes time point, and according to the same type of message
Historical information history push time point establish initial sets.
B22, the history for randomly selecting setting quantity push time point as initial cluster center, and will be described initial
History push time point in set is assigned to respectively apart from nearest initial distance center, forms the cluster of setting quantity.
B23, the value at the history push time point in each cluster is averaged, using the average value of calculating as new cluster
Convergent cluster centre until cluster centre is restrained, and is determined as history and pushes the period by center.
Specifically, K time point is chosen from the initial sets that history pushes time point as initial cluster center, by institute
Stating the time point in initial sets is assigned to nearest initial cluster center, that is, when calculating the history push in the initial sets
Between point to initial cluster center distance, in embodiments of the present invention, using Euclidean distance：It is calculated, i.e. dist indicates point (x2, y2) arrive point (x1, y1) distance, x2、y2
And x1、y1It is the corresponding coordinate value in difference respectively.And cluster centre is redefined by calculating target function.Of the invention real
It applies in example, the object function using error sum of squares as cluster, specifically, object function is expressed as：Wherein, k indicates k cluster centre, ciIndicate that ith cluster center, dist indicate European
Distance.New cluster centre is determined by above-mentioned object function SSE.
As an embodiment of the present invention, Fig. 5 shows information push method step provided in an embodiment of the present invention
The specific implementation flow of S105, details are as follows：
C1：Obtain the EIC equipment identification code of client.The EIC equipment identification code of the client has only for identifying client
One property.
C2：The history specified in historical time to the client push is obtained according to the EIC equipment identification code of the client
PUSH message.Specifically, the EIC equipment identification code of the client of the message of server record push, so that can be according to the client
The EIC equipment identification code at end obtains the history PUSH message specified in historical time to the client push.
C3：According to, to the history PUSH message of the client push, statistics is when each in the specified historical time
Between be spaced the message number of the introversive client push, and receive the quantity of the response message that the client is sent with
Response time, wherein the self-defined division of time interval.For example, the time range of message push is 8 points of morning at night
8 points of totally 12 hours, each time interval are 3 hours, i.e., the time range that message pushes are divided into 4 periods.In order to
Statistical message can be timely responded to the time interval setting of rate by the best time that can more accurately determine response message
It is a little bit smaller, for example, by n time interval is divided into according to fixed time interval △ t daily, such as with 15 minutes between the time
Every being just cut into 96 timing separations by 1 day, △ t=15 minutes at this time, n=96, count the client in each time
The message number received in interval and the message number timely responded to.
C4：According to the number for the response message that the message number of the push in each time interval and the client are sent
Amount and response time, the message for calculating the client in each time interval timely respond to rate.It specifically, will be between the time
Every middle time point be determined as the label time T of the time intervallabel, according to the response message of client transmission
Response time TresCalculate average response time T of the client for the message pushed in the time intervalA-res, described
Client timely responds to rate R in the message of each time intervalratio=1/ | Tres-Tlabel|×RN/AN.Wherein, RN is one
The message number of a time interval server push, AN are the quantity for the response message that client returns.
C5：The message is timely responded to the corresponding time interval of rate maximum value it is determined as the client preferences reception to disappear
The period of breath.Specifically, the message in each time interval is timely responded into rate descending sort, rate maximum value will be timely responded to
Corresponding time interval is determined as the period of the client preferences reception message.In general, disappearing in some time interval
Breath timely responds to rate height, illustrate user in the time interval clicked in time when receiving message the message probability it is just high, because
Message, can be timely responded to the period that the corresponding time interval of rate maximum value is determined as client preferences reception message by this.
In embodiments of the present invention, message timely responds to that rate is higher, and user is interested in the message of the type.
C6：Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for PUSH message from described,
The period of the client preferences reception message is pushed.
Optionally, since user receives the quantity of message with festivals or holidays on weekdays and clicks quantity and the click of message
The period of message is also different, so can distinguish working day and festivals or holidays when statistics to carry out corresponding area
It does not count.
In embodiments of the present invention, the history propelling data includes the history push time, further includes client feedback
The historical responses time.The period of the client preferences reception message includes the time that user clicks messaging preferences.Current
Message pushes, and is all to start from some specified time point T, really reaches user and is solely dependent upon time point T and server push
The time of processing.It is since the probability that the user of client clicks message was exponentially decayed with the time for receiving message, i.e., big absolutely
Most users can only be clicked receiving in the message very short time (be usually half an hour in), thus user whether click message with
The time point that user receives is strong correlation.
In embodiments of the present invention, user is considered to the preference of type of message and receives the time point preference of message, it can be with
Batch PUSH message is received in different time points by different user, i.e., the personalized time point for adjusting each user and clicking message
Preference, to realize that personalized customization user receives the time point of message, by the user of personalized customization receive message when
Between put to user's PUSH message, to maximize the probability that user clicks message, improve the validity that message hits target user.
In the embodiment of the present invention, the type of message of PUSH message is waited for by obtaining, and obtains the history push in setting time
The history propelling data of message and the history PUSH message, then the history propelling data includes that history pushes successfully
Rate is chosen from the history PUSH message in the setting time and waits for that the identical history of the type of message of PUSH message pushes away with described
It send message and its history to push success rate, going through for the identical history PUSH message of the type of message of PUSH message is waited for according to described
History push success rate determines the type of message preference of client, then obtains the history push time point of history PUSH message, according to
Preset clustering algorithm clusters the history push time point of history PUSH message, determines that history pushes the period, according to
The history push success rate and the history push the period, determine the period of the client preference received message, most
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for PUSH message from described afterwards, in the client
The period of preferences reception message is pushed, and this programme pushes success rate according to history and determines that user receives the preference of message,
The period push that message is received in user preference meets the message of user message type preference so that message push, which has, to be directed to
Property, the efficiency of message push is improved, meanwhile, the validity that message hits target user can be improved.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
Corresponding to the information push method described in foregoing embodiments, Fig. 6 shows that message provided by the embodiments of the present application pushes away
The structure diagram of device is sent, for convenience of description, is illustrated only and the relevant part of the embodiment of the present application.
With reference to Fig. 6, which includes type of message determination unit 61, history message acquiring unit 62, history
Message extracting unit 63, preference determination unit 64, message push unit 65, wherein：
Type of message determination unit 61, for obtaining the type of message for waiting for PUSH message；
History message acquiring unit 62 disappears for obtaining history PUSH message in setting time and history push
The history propelling data of breath, the history propelling data include history push success rate；
History message selection unit 63 waits pushing away for choosing from the history PUSH message in the setting time with described
The identical history PUSH message of the type of message of message and its history is sent to push success rate；
Preference determination unit 64, for according to the type of message of the PUSH message identical history PUSH message of waiting for
History push success rate determines the type of message preference of client；
Message push unit 65, for waiting for choosing the type of message preference for meeting the client in PUSH message from described
Wait for that PUSH message is pushed.
Optionally, the type of message determination unit 61 includes：
The table of comparisons establishes module, the type Control table for pre-establishing type of message and predetermined keyword；
Content obtaining module waits for disappearing for PUSH message for waiting for that PUSH message carries out text resolution to described described in acquisition
Cease content；
Word segmentation processing module, for the message content for waiting for PUSH message to be carried out word segmentation processing；
Type of message determining module, the word for will be obtained after word segmentation processing and the default key in the type Control table
Word is compared, and the type of message of PUSH message is waited for described in determination.
Optionally, the history message acquiring unit 62 is specifically used for：
Determine that the history moves back the history push success rate SUC of message according to following formula：：
Wherein, NS is that a kind of history PUSH message of type of message pushes the message number of period push, NR at one
To receive the message number that client returns.
Optionally, the message push unit 65 includes：
Time point acquisition module, the history for obtaining history PUSH message push time point；
First time period determining module, for pushing the time to the history of history PUSH message according to preset clustering algorithm
Point is clustered, and determines that history pushes the period；
First time period preference determining module, for pushing success rate and history push time according to the history
Section, determines the period of the client preference received message；
First pushing module, for waiting for choosing the type of message preference for meeting the client in PUSH message from described
It waits for PUSH message, is pushed in the period of the client preferences reception message.
Optionally, the first time period determining module includes：
Initial sets setting up submodule pushes time point for obtaining the history of historical information of same type of message, and
Initial sets are established according to the history of the historical information of same type of message push time point；
Submodule is clustered, for randomly selecting history push time point of setting quantity as initial cluster center,
And the history push time point in the initial sets is assigned to respectively apart from nearest initial distance center, form setting number
The cluster of amount；
First time period determination sub-module, the value for the history in each cluster to be pushed to time point are averaged, will be counted
The average value of calculation is as new cluster centre, until cluster centre is restrained, and convergent cluster centre is determined as history push
Period.
Optionally, the message push unit 65 includes：
Identification code acquisition module, the EIC equipment identification code for obtaining client；
History message acquisition module is specified in historical time for being obtained according to the EIC equipment identification code of the client to institute
State the history PUSH message of client push；
Information determination module, for disappearing to the push of the history of the client push according in the specified historical time
Breath counts in each time interval to the message number of the client push, and receives what the client was sent
The quantity of response message and response time, wherein the self-defined division of time interval；
Computing module, the sound for being sent with the client according to the message number of the push in each time interval
Quantity and the response time for answering message, the message for calculating the client in each time interval timely respond to rate；
Second time period preference determining module, it is true for the message to be timely responded to the corresponding time interval of rate maximum value
It is set to the period of the client preferences reception message；
Second pushing module, for waiting for choosing the type of message preference for meeting the client in PUSH message from described
It waits for PUSH message, is pushed in the period of the client preferences reception message.
In the embodiment of the present invention, the type of message of PUSH message is waited for by obtaining, and obtains the history push in setting time
The history propelling data of message and the history PUSH message, then the history propelling data includes that history pushes successfully
Rate is chosen from the history PUSH message in the setting time and waits for that the identical history of the type of message of PUSH message pushes away with described
Send message and its history to push success rate, further according to the type of message of the PUSH message identical history PUSH message of waiting for
History push success rate determines the type of message preference of client, finally waits for that selection meets the client in PUSH message from described
The type of message preference at end waits for that PUSH message is pushed, and this programme pushes success rate according to history and determines that user receives message
Preference, further according to user preference carry out message push so that message push have specific aim, improve message push effect
Rate, meanwhile, the validity that message hits target user can be improved.
Fig. 7 is the schematic diagram for the server that one embodiment of the invention provides.As shown in fig. 7, the server 7 of the embodiment wraps
It includes：Processor 70, memory 71 and it is stored in the computer that can be run in the memory 71 and on the processor 70
Program 72, such as message push products.The processor 70 realizes that above-mentioned each message pushes away when executing the computer program 72
Step in delivery method embodiment, such as step 101 shown in FIG. 1 is to 105.Alternatively, the processor 70 executes the calculating
The function of each module/unit in above-mentioned each device embodiment, such as the work(of module 61 to 65 shown in Fig. 6 are realized when machine program 72
Energy.
Illustratively, the computer program 72 can be divided into one or more module/units, it is one or
Multiple module/units are stored in the memory 71, and are executed by the processor 70, to complete the present invention.Described one
A or multiple module/units can be the series of computation machine program instruction section that can complete specific function, which is used for
Implementation procedure of the computer program 72 in the server 7 is described.
The server 7 can be the computing devices such as desktop PC, notebook, palm PC and cloud server.
The server may include, but be not limited only to, processor 70, memory 71.It will be understood by those skilled in the art that Fig. 7 is only
It is the example of server 7, does not constitute the restriction to server 7, may include than illustrating more or fewer components or group
Close certain components or different components, for example, the server can also include input-output equipment, network access equipment,
Bus etc..
The processor 70 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng.
The memory 71 can be the internal storage unit of the server 7, such as the hard disk or memory of server 7.
The memory 71 can also be that the plug-in type that is equipped on the External memory equipment of the server 7, such as the server 7 is hard
Disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card
(Flash Card) etc..Further, the memory 71 can also both include the internal storage unit of the server 7 or wrap
Include External memory equipment.The memory 71 is used to store other programs needed for the computer program and the server
And data.The memory 71 can be also used for temporarily storing the data that has exported or will export.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated module/unit be realized in the form of SFU software functional unit and as independent product sale or
In use, can be stored in a computer read/write memory medium.Based on this understanding, the present invention realizes above-mentioned implementation
All or part of flow in example method, can also instruct relevant hardware to complete, the meter by computer program
Calculation machine program can be stored in a computer readable storage medium, the computer program when being executed by processor, it can be achieved that on
The step of stating each embodiment of the method.Wherein, the computer program includes computer program code, the computer program generation
Code can be source code form, object identification code form, executable file or certain intermediate forms etc..The computer-readable medium
May include：Any entity or device, recording medium, USB flash disk, mobile hard disk, magnetic of the computer program code can be carried
Dish, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that described
The content that computer-readable medium includes can carry out increasing appropriate according to legislation in jurisdiction and the requirement of patent practice
Subtract, such as in certain jurisdictions, according to legislation and patent practice, computer-readable medium does not include electric carrier signal and electricity
Believe signal.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although with reference to aforementioned reality
Applying example, invention is explained in detail, it will be understood by those of ordinary skill in the art that：It still can be to aforementioned each
Technical solution recorded in embodiment is modified or equivalent replacement of some of the technical features；And these are changed
Or replace, the spirit and scope for various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of information push method, which is characterized in that including：
Obtain the type of message for waiting for PUSH message；
The history propelling data of the history PUSH message and the history PUSH message in setting time is obtained, the history pushes away
It includes history push success rate to send data；
It is chosen from the history PUSH message in the setting time and waits for the identical history of the type of message of PUSH message with described
PUSH message and its history push success rate；
Client is determined according to the history push success rate for waiting for the identical history PUSH message of the type of message of PUSH message
The type of message preference at end；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for that PUSH message is pushed from described.
2. information push method according to claim 1, which is characterized in that described to obtain the message class for waiting for PUSH message
Type, including：
Pre-establish type of message and the type Control table of predetermined keyword；
It waits for that PUSH message carries out text resolution to described, the message content of PUSH message is waited for described in acquisition；
The message content for waiting for PUSH message is subjected to word segmentation processing；
The word obtained after word segmentation processing is compared with the predetermined keyword in the type Control table, waits pushing described in determination
The type of message of message.
3. information push method according to claim 1, which is characterized in that the history push obtained in setting time
The history propelling data of message and the history PUSH message, the history propelling data include history push success rate, packet
It includes：
The history push success rate SUC of the history PUSH message is determined according to following formula：
Wherein, NS is that a kind of history PUSH message of type of message pushes the message number of period push at one, and NR is to connect
Receive the message number that client returns.
4. information push method according to claim 1, which is characterized in that described to wait for choosing completely in PUSH message from described
The type of message preference of the foot client waits for that PUSH message is pushed, including：
The history for obtaining history PUSH message pushes time point；
The history push time point of history PUSH message is clustered according to preset clustering algorithm, determines that history pushes the time
Section；
Push success rate and the history according to the history and push the period, determine the client preference received message when
Between section；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for PUSH message from described, in the client
The period of end preferences reception message is pushed.
5. information push method according to claim 4, which is characterized in that it is described according to preset clustering algorithm to history
The history push time point of PUSH message is clustered, and determines that history pushes the period, including：
The history push time point of the historical information of same type of message is obtained, and is believed according to the history of the same type of message
The history push time point of breath establishes initial sets；
The history for randomly selecting setting quantity pushes time point as initial cluster center, and will be in the initial sets
History push time point is assigned to respectively apart from nearest initial distance center, forms the cluster of setting quantity；
The value that history in each cluster is pushed to time point is averaged, using the average value of calculating as new cluster centre, directly
It is restrained to cluster centre, and convergent cluster centre is determined as history and pushes the period.
6. information push method according to claim 1, which is characterized in that described to wait for choosing completely in PUSH message from described
The type of message preference of the foot client waits for that PUSH message is pushed, including：
Obtain the EIC equipment identification code of client；
It is obtained to specify in historical time according to the EIC equipment identification code of the client and be disappeared to the push of the history of the client push
Breath；
According to, to the history PUSH message of the client push, statistics is in each time interval in the specified historical time
To the message number of the client push, and when receiving quantity and the response for the response message that the client is sent
Between, wherein the self-defined division of time interval；
According to the quantity and sound of the response message that the message number of the push in each time interval and the client are sent
Between seasonable, the message for calculating the client in each time interval timely responds to rate；
By the message timely respond to the corresponding time interval of rate maximum value be determined as the client preferences reception message when
Between section；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for PUSH message from described, in the client
The period of end preferences reception message is pushed.
7. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, feature to exist
In the step of realization information push method as described in any one of claim 1 to 6 when the computer program is executed by processor
Suddenly.
8. a kind of server, including memory, processor and it is stored in the memory and can transports on the processor
Capable computer program, which is characterized in that the processor realizes following steps when executing the computer program：
Obtain the type of message for waiting for PUSH message；
The history propelling data of the history PUSH message and the history PUSH message in setting time is obtained, the history pushes away
It includes history push success rate to send data；
It is chosen from the history PUSH message in the setting time and waits for the identical history of the type of message of PUSH message with described
PUSH message and its history push success rate；
Client is determined according to the history push success rate for waiting for the identical history PUSH message of the type of message of PUSH message
The type of message preference at end；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for that PUSH message is pushed from described.
9. server according to claim 8, which is characterized in that the acquisition waits for the type of message of PUSH message, including：
Pre-establish type of message and the type Control table of predetermined keyword；
It waits for that PUSH message carries out text resolution to described, the message content of PUSH message is waited for described in acquisition；
The message content for waiting for PUSH message is subjected to word segmentation processing；
The word obtained after word segmentation processing is compared with the predetermined keyword in the type Control table, waits pushing described in determination
The type of message of message.
10. server according to claim 8, which is characterized in that described to wait for that selection meets institute in PUSH message from described
That states the type of message preference of client waits for that PUSH message is pushed, including：
The history for obtaining history PUSH message pushes time point；
The history push time point of history PUSH message is clustered according to preset clustering algorithm, determines that history pushes the time
Section；
Push success rate and the history according to the history and push the period, determine the client preference received message when
Between section；
Wait for that the type of message preference for meeting the client is chosen in PUSH message waits for PUSH message from described, in the client
The period of end preferences reception message is pushed.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810456316.XA CN108629045A (en) | 2018-05-14 | 2018-05-14 | A kind of information push method, storage medium and server |
| PCT/CN2018/096260 WO2019218450A1 (en) | 2018-05-14 | 2018-07-19 | Message pushing method, storage medium, server and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810456316.XA CN108629045A (en) | 2018-05-14 | 2018-05-14 | A kind of information push method, storage medium and server |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108629045A true CN108629045A (en) | 2018-10-09 |
Family
ID=63693007
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810456316.XA Withdrawn CN108629045A (en) | 2018-05-14 | 2018-05-14 | A kind of information push method, storage medium and server |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN108629045A (en) |
| WO (1) | WO2019218450A1 (en) |
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| CN110113393A (en) * | 2019-04-18 | 2019-08-09 | 北京奇艺世纪科技有限公司 | A kind of information push method, device, electronic equipment and medium |
| CN110933504A (en) * | 2019-12-13 | 2020-03-27 | 北京达佳互联信息技术有限公司 | Video recommendation method, device, server and storage medium |
| CN110990699A (en) * | 2019-11-29 | 2020-04-10 | 广州市百果园信息技术有限公司 | Information pushing system, method, device, equipment and storage medium |
| CN111478963A (en) * | 2020-04-07 | 2020-07-31 | 北京奇艺世纪科技有限公司 | Message pushing method and device, electronic equipment and computer readable storage medium |
| CN111586100A (en) * | 2020-04-01 | 2020-08-25 | 富途网络科技(深圳)有限公司 | Target object message sending device and method |
| CN111737305A (en) * | 2020-05-27 | 2020-10-02 | 上海晶赞融宣科技有限公司 | Method and device for determining crowd characteristics in information push and readable storage medium |
| CN111917843A (en) * | 2020-07-16 | 2020-11-10 | 远光软件股份有限公司 | Message pushing method, computer equipment and storage medium |
| CN112073294A (en) * | 2020-07-31 | 2020-12-11 | 北京三快在线科技有限公司 | Voice playing method and device of notification message, electronic equipment and medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20130185806A1 (en) * | 2010-10-05 | 2013-07-18 | Nec Corporation | Personal-information transmission/reception system, personal-information transmission/reception method, personal-information provision apparatus, preference management apparatus and computer program |
| CN103716338B (en) * | 2012-09-28 | 2018-08-17 | 腾讯科技（深圳）有限公司 | A kind of information-pushing method and device |
| CN104123398B (en) * | 2014-08-15 | 2018-01-05 | 百度在线网络技术（北京）有限公司 | A kind of information-pushing method and device |
| CN106919580B (en) * | 2015-12-25 | 2021-04-13 | 腾讯科技（深圳）有限公司 | Information pushing method and device |
| CN105975483B (en) * | 2016-04-25 | 2020-02-14 | 北京三快在线科技有限公司 | Message pushing method and platform based on user preference |
-
2018
- 2018-05-14 CN CN201810456316.XA patent/CN108629045A/en not_active Withdrawn
- 2018-07-19 WO PCT/CN2018/096260 patent/WO2019218450A1/en active Application Filing
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| WO2019218450A1 (en) | 2019-11-21 |
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