CN113591005B - Information pushing method, device and terminal - Google Patents
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- CN113591005B CN113591005B CN202110896548.9A CN202110896548A CN113591005B CN 113591005 B CN113591005 B CN 113591005B CN 202110896548 A CN202110896548 A CN 202110896548A CN 113591005 B CN113591005 B CN 113591005B
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- 238000000034 method Methods 0.000 title claims abstract description 49
- 230000035945 sensitivity Effects 0.000 claims description 25
- 238000004590 computer program Methods 0.000 claims description 21
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 claims description 19
- 238000012360 testing method Methods 0.000 claims description 15
- 238000012545 processing Methods 0.000 claims description 6
- 238000012423 maintenance Methods 0.000 claims description 5
- 230000000694 effects Effects 0.000 abstract description 8
- 230000006870 function Effects 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 230000008569 process Effects 0.000 description 4
- 230000008878 coupling Effects 0.000 description 3
- 238000010168 coupling process Methods 0.000 description 3
- 238000005859 coupling reaction Methods 0.000 description 3
- 238000004891 communication Methods 0.000 description 2
- 238000003491 array Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000007423 decrease Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000010438 heat treatment Methods 0.000 description 1
- 230000001788 irregular Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention is suitable for the technical field of information and provides an information pushing method, an information pushing device and a terminal. Wherein the method comprises the following steps: acquiring event information sent by a public service platform, wherein the event information comprises event types; searching a user sensitive to the event type in a user database based on the event type, and taking the user sensitive to the event type as a first sensitive user; and pushing the event information to the first sensitive user. According to the method and the device for pushing the event, the target user needing pushing is determined according to the type of the sensitive event, the event of the special type is pushed to the user with special requirements more specifically, user experience can be improved, and information pushing effect is improved.
Description
Technical Field
The invention belongs to the technical field of information, and particularly relates to an information pushing method, an information pushing device and a terminal.
Background
In daily life, information such as public equipment maintenance, heat supply and payment and the like is often required to be pushed to customers, and residents in corresponding areas need to be notified.
However, these pushing is usually extensive, and cannot take into account the preferences and sensitivity of different users to the information pushing manner, so there are often some users that do not notice the notification, resulting in the influence on the daily life of the users and reduced user experience. However, pushing for multiple times to enable all users to acquire information in time can lead to harassment of users viewing information in time. Therefore, a reasonable pushing method is needed, so that various users with different information viewing habits can acquire information in time.
Disclosure of Invention
In view of the above, the invention provides an information pushing method, an information pushing device and a terminal, so as to solve the problem that the existing information pushing method is poor in effect.
A first aspect of an embodiment of the present invention provides an information pushing method, including:
acquiring event information sent by a public service platform, wherein the event information comprises event types;
searching a user sensitive to the event type in a user database based on the event type, and taking the user sensitive to the event type as a first sensitive user;
and pushing the event information to the first sensitive user.
Optionally, before searching the user database for the user sensitive to the event type based on the event type, the method further comprises:
acquiring user information and historical complaint information of each user; each type of history complaint information corresponds to an event type;
for each user, respectively counting the respective accumulated quantity of each type of historical complaint information of the user, and taking the event type of the historical complaint information with the accumulated quantity being larger than the preset quantity as the sensitive event type of the user;
and establishing a user database according to the user, the user information, the event type and the sensitive corresponding relation between the event type and the user.
Optionally, before pushing the event information to the first sensitive user, the method further comprises:
for each user, determining the sensitivity level of the user based on the historical complaint rate of the user, wherein the historical complaint rate is the ratio of the accumulated quantity of the historical complaint information of the user to the number of events in a preset time period;
adding the sensitivity level of each user to a user database;
pushing the event information to the first sensitive user includes:
determining a pushing mode corresponding to the first sensitive user based on the sensitive level of the first sensitive user;
and pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
Optionally, before pushing the event information to the first sensitive user, the method further comprises:
determining push mode preference of each user based on the historical push success rate of the user in each push mode, wherein the push modes comprise short messages, telephones, online and offline;
adding the push mode preference of each user to a user database;
pushing the event information to the first sensitive user includes:
determining a pushing mode of the sensitive user of the first matched user based on the pushing mode preference of the sensitive user of the first matched user;
and pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
Optionally, the event information further includes event occurrence time and event attributes, and the event attributes include emergency events and planned implementation events;
before pushing the event information to the first sensitive user, the method further comprises:
aiming at each user, acquiring the historical push success rate of the user at each push time, and taking the push time with the highest historical push success rate as the push time preference of the user;
adding push time preferences of each user to a user database;
pushing the event information to the first sensitive user includes:
if the event attribute is a planned implementation event, determining a first push time based on the event occurrence time and a push time preference of the first sensitive user;
event information is pushed to a first sensitive user at a first push time.
A second aspect of an embodiment of the present invention provides an information pushing apparatus, including:
the acquisition module is used for acquiring event information sent by the public service platform, wherein the event information comprises event types;
the matching module is used for searching the user sensitive to the event type in the user database based on the event type, and taking the user sensitive to the event type as a first sensitive user;
and the pushing module is used for pushing the event information to the first sensitive user.
A third aspect of the embodiments of the present invention provides a terminal comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing steps of the information push method as any one of the items when the computer program is executed.
A fourth aspect of the embodiments of the present invention provides a computer-readable storage medium storing a computer program which, when executed by a processor, implements steps of a method for pushing information as in any one of the above.
Compared with the prior art, the invention has the beneficial effects that:
the information pushing method provided by the invention comprises the following steps: acquiring event information sent by a public service platform, wherein the event information comprises event types; searching a user sensitive to the event type in a user database based on the event type, and taking the user sensitive to the event type as a first sensitive user; and pushing the event information to the first sensitive user. According to the method and the device for pushing the event, the target user needing pushing is determined according to the type of the sensitive event, the event of the special type is pushed to the user with special requirements more specifically, user experience can be improved, and information pushing effect is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed in the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a flowchart of an implementation of an information push method provided by an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an information pushing device according to an embodiment of the present invention;
fig. 3 is a schematic diagram of a terminal according to an embodiment of the present invention.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth such as the particular system architecture, techniques, etc., in order to provide a thorough understanding of the embodiments of the present invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present invention with unnecessary detail.
For the purpose of making the objects, technical solutions and advantages of the present invention more apparent, the following description will be made by way of specific embodiments with reference to the accompanying drawings.
Referring to fig. 1, a flowchart of an implementation of an information push method provided by an embodiment of the present invention is shown, where the method is applied to a terminal device, and is described in detail as follows:
step 101, obtaining event information sent by a public service platform, wherein the event information comprises event types.
In this embodiment, the utility platform may be a platform that provides basic services for residents, such as heating, power, water, gas, and the like. When the service platform plans to implement maintenance, pay fees or find out sudden faults of facilities, the service platform needs to inform users in time, so that the influence of the events on the daily life of the users is avoided.
Step 102, searching a user sensitive to the event type in a user database based on the event type, and taking the user sensitive to the event type as a first sensitive user.
In this embodiment, the tolerance of different users for different types of events is different. The user database stores user information and event types sensitive to each user. Based on the obtained event type, the terminal equipment searches a user sensitive to the event type in the user database and pushes the sensitive user, so that the front-end service can be more targeted, and meanwhile, the disturbance caused by pushing the non-sensitive user is avoided.
Step 103, pushing the event information to the first sensitive user.
Optionally, before step 102, the method further includes:
acquiring user information and historical complaint information of each user; each type of historical complaint information corresponds to an event type.
And counting the respective accumulated quantity of each type of historical complaint information of each user aiming at each user, and taking the event type of the historical complaint information with the accumulated quantity larger than the preset quantity as the sensitive event type of the user.
And establishing a user database according to the user, the user information, the event type and the sensitive corresponding relation between the event type and the user.
In this embodiment, each piece of data stored in the user database may be in the form of a user information-sensitive event type. The terminal equipment determines whether each user is sensitive to a certain type of event according to the historical data of each user, and stores the user information of the user and the corresponding sensitive event type into a user database according to the corresponding relation between the user and the event type sensitive to the user so as to search the user sensitive to the event type when the event information sent by the public service platform is received.
In this embodiment, the historical data of each user may be historical complaint information of the user, or may be missing test water and missing payment conditions of the user.
In one possible embodiment, before step 103, the method further comprises:
for each user, determining the sensitivity level of the user based on the historical complaint rate of the user, wherein the historical complaint rate is the ratio of the accumulated quantity of the historical complaint information of the user to the number of events in a preset time period.
The sensitivity level of each user is added to the user database.
Accordingly, step 103 includes:
and determining a pushing mode corresponding to the first sensitive user based on the sensitive level of the first sensitive user.
And pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
In this embodiment, the information pushing manner includes various manners, which may be a short message, a telephone, a public number message, a mobile phone application message, a posting notification, a home visit, and the like. Because the cost and effect of each pushing mode are different, the terminal equipment can determine the pushing mode of each sensitive user based on the sensitivity degree of the sensitive user. The sensitive users can be classified according to complaint rates of the users, and the higher the complaint rate is, the higher the sensitive level is, and the more sensitive the users are to the event is correspondingly indicated. For example, sensitive users may be divided into a first level, a second level, and a third level, where the first level indicates a lower sensitivity level, the second level indicates a medium sensitivity level, and the third level indicates a higher sensitivity level. After determining the sensitivity level of each user, the sensitivity level of the user is stored under the corresponding entry of the user in the user database.
Further, the user's sensitivity level may be for all event types or for a single event type. The sensitivity level of all event types is determined by the historical complaint rate of all event types, and the sensitivity level of a single event type is determined by the historical complaint rate of that event type.
For a certain type of event, the terminal equipment can use the historical complaint information of the event type to predict the complaint number of the event type in a future period of time, and compare the predicted complaint number with the actual user complaint number after pushing. If the actual user complaint quantity is lower than the predicted complaint quantity, the pushing mode used in the event is effective; the larger the difference between the actual user complaint number and the predicted complaint number is, the stronger the effect of the push mode used in the event is.
Correspondingly, the terminal equipment can be used for pushing the user with higher sensitivity and stronger effect.
In another possible embodiment, before step 103, the method further comprises:
and determining the push mode preference of each user based on the historical push success rate of the user in each push mode, wherein the push modes comprise short messages, telephones, online and offline.
And adding the push mode preference of each user to a user database.
Accordingly, step 103 includes:
and determining the pushing mode of the sensitive user of the first matched user based on the pushing mode preference of the sensitive user of the first matched user.
And pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
In this embodiment, because the information viewing habits of the users are different, the terminal device may obtain, based on the historical push success rate of each push mode, the importance level and the viewing habit of each user on different push modes, and embody the historical push success rate of each push mode through the push mode preference.
Specifically, the terminal device judges whether the pushing of the pushing information is successful or not through the receipt of each piece of pushing information. The push mode preference of each user comprises the preference degree of the user on each push mode, the preference degree is presented in the form of percentage, and the larger the value is, the larger the preference degree of the push mode is.
For each user, the push mode with the greatest preference degree of the user can be selected as the push mode of the user. If the pushing mode fails to be pushed, sequentially selecting the pushing modes with inferior preference degrees as the pushing mode of the user, and the like until the event information is successfully pushed to the user.
In another possible embodiment, the event information further includes event occurrence time and event attributes including emergency events and planned implementation events.
Accordingly, prior to step 103, the method further comprises:
and aiming at each user, acquiring the historical push success rate of the user at each push time, and taking the push time with the highest historical push success rate as the push time preference of the user.
The push time preferences of the individual users are added to the user database.
Accordingly, step 103 includes:
if the event attribute is a planned implementation event, a first push time is determined based on the event occurrence time and a push time preference of the first sensitive user.
Event information is pushed to a first sensitive user at a first push time.
In this embodiment, the emergency event may include an emergency fault of a facility such as heat supply, power supply, water supply, etc., and the occurrence time of the emergency event is irregular and difficult to control, so that the user cannot be notified in advance, and generally, the user can be notified only after the occurrence of the emergency event. The scheduled implementation events can comprise events such as routine maintenance of facilities, water trial before heat supply, heat supply payment and the like, and the events can determine the occurrence time of the events in advance, so that information pushing can be performed on users in advance, and the users can know the events.
Firstly, since the time periods that the users are used to view the messages are different, the terminal device can determine the preference of the user for the push time period based on the push success rate of the user for different time periods for each user, and specifically, the time period in one day can be divided into: 07:00-11:30 are morning, 11:31-13:30 are noon, 13:31-19:00 are afternoon and 19:01-23: 00 is night; secondly, the date on which the push information is the deepest is different for different users, the terminal equipment can determine the preference of the user for the push date based on the push success rate of the user for different dates, and the push date can comprise a workday and a holiday. The terminal equipment determines the first pushing time through the two preferences, so that the possibility that the first sensitive user forgets pushing information can be reduced, and missing payment and missing water test of the user are avoided.
Further, there may be users in the first sensitive user who are prone to forget events. For example, after an application program of the public gateway service platform sends a water test/payment notice to a user, a push receipt is obtained, the push receipt is sent to a terminal device, and the terminal device determines that the user has received the push according to the push receipt; after the occurrence time of the water test/payment event, the application program of the public utility platform carries out a return visit on the user, inquires the user whether to participate in the water test/payment through message pushing, acquires information replied by the user, and sends the information replied by the user to the terminal equipment, and if the user does not participate in the water test/payment, the application program of the public utility platform further inquires whether the user forgets to test the water/payment; if the application program of the public gateway service platform obtains the reply of the user for confirming forgetting to try water/pay, the application program of the public gateway service platform sends the reply to the terminal equipment, and the terminal equipment can judge that the user is the user who is easy to forget the event.
For a user who easily forgets an event, the terminal device can also perform multiple pushing, for example, perform first pushing when the event occurrence time is just determined, so that the user establishes a preliminary impression on the event occurrence time, and perform pushing again before the event occurrence time is reached, thereby avoiding that the user forgets the event due to overlong time intervals.
In another possible embodiment, the method includes:
step 111, acquiring event information sent by a public service platform, wherein the event information comprises event type, event attribute and event occurrence time;
step 112, searching a user sensitive to the event type in a user database based on the event type, and taking the user sensitive to the event type as a first sensitive user;
step 113, determining a push mode corresponding to the first sensitive user based on the sensitivity level and the push mode preference of the first sensitive user;
step 114, determining a first push time based on the push time preference of the first sensitive user;
step 115, pushing the event information to the first sensitive user based on the pushing manner and the first pushing time of the first sensitive user.
In this embodiment, the sensitivity level and the pushing mode preference of the first sensitive user are comprehensively considered, so that the most appropriate pushing mode for the first sensitive user can be determined, and the first sensitive user is pushed by combining the first pushing time, so that the information pushing effect can be further improved.
As can be seen from the above, the information pushing method provided by the present invention includes: acquiring event information sent by a public service platform, wherein the event information comprises event types; searching a user sensitive to the event type in a user database based on the event type, and taking the user sensitive to the event type as a first sensitive user; and pushing the event information to the first sensitive user. According to the method and the device for pushing the event, the target user needing pushing is determined according to the type of the sensitive event, the event of the special type is pushed to the user with special requirements more specifically, user experience can be improved, and information pushing effect is improved.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present invention.
The following are device embodiments of the invention, for details not described in detail therein, reference may be made to the corresponding method embodiments described above.
Fig. 2 is a schematic structural diagram of an information pushing device according to an embodiment of the present invention, and for convenience of explanation, only a portion related to the embodiment of the present invention is shown, which is described in detail below:
as shown in fig. 2, the information pushing apparatus 2 includes:
an acquisition module 21, configured to acquire event information sent by the utility platform, where the event information includes an event type;
a matching module 22, configured to search a user database for a user sensitive to the event type based on the event type, and take the user sensitive to the event type as a first sensitive user;
a pushing module 23, configured to push the event information to the first sensitive user.
Optionally, the apparatus further includes a database building module, where the database building module includes:
the acquisition unit is used for acquiring user information and historical complaint information of each user before searching the user sensitive to the event type in the user database based on the event type; each type of history complaint information corresponds to an event type;
the processing unit is used for counting the accumulated quantity of each type of history complaint information of each user aiming at each user, and taking the event type of the history complaint information with the accumulated quantity being larger than the preset quantity as the sensitive event type of the user;
the first storage unit is used for establishing a user database according to the user, the user information, the event type and the sensitive corresponding relation between the event type and the user.
Optionally, the database creation module further includes:
the sensitivity level determining unit is used for determining the sensitivity level of each user based on the historical complaint rate of the user, wherein the historical complaint rate is the ratio of the accumulated quantity of the historical complaint information of the user to the number of events in a preset time period;
a second storage unit for adding the sensitivity level of each user to the user database;
the pushing module comprises:
the first pushing mode determining unit is used for determining a pushing mode of the first sensitive user based on the sensitivity level of the first sensitive user;
the pushing unit is used for pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
Optionally, the database creation module further includes:
the first preference determining unit is used for determining push mode preference of each user based on historical push success rate of the user in each push mode before pushing event information to the first sensitive user, wherein the push modes comprise short messages, telephones, online and offline;
the third storage unit is used for adding the push mode preference of each user to the user database;
the pushing module comprises:
the second pushing mode determining unit is used for determining the pushing mode of the sensitive user of the first matched user based on the pushing mode preference of the sensitive user of the first matched user;
the pushing unit is further used for pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
Optionally, the event information further includes event occurrence time and event attributes, and the event attributes include emergency events and planned implementation events;
the database creation module further includes:
the second preference determining unit is used for acquiring, for each user, a historical push success rate of the user at each push time before pushing the event information to the first sensitive user, and taking the push time with the highest historical push success rate as the push time preference of the user;
a fourth storage unit for adding push time preferences of each user to the user database;
the pushing module comprises:
the pushing time determining unit is used for determining a first pushing time based on the event occurrence time and the pushing time preference of the first sensitive user when the event attribute is the planned implementation event;
the pushing unit is further configured to push the event information to the first sensitive user at the first push time.
Fig. 3 is a schematic diagram of a terminal according to an embodiment of the present invention. As shown in fig. 3, the terminal 3 of this embodiment includes: a processor 30, a memory 31 and a computer program 32 stored in said memory 31 and executable on said processor 30. The steps of the above embodiments of the information pushing method are implemented by the processor 30 when executing the computer program 32, for example, steps 101 to 103 shown in fig. 1. Alternatively, the processor 30 may perform the functions of the modules/units of the apparatus embodiments described above, such as the units 21 to 23 of fig. 2, when executing the computer program 32.
Illustratively, the computer program 32 may be partitioned into one or more modules/units that are stored in the memory 31 and executed by the processor 30 to complete the present invention. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions for describing the execution of the computer program 32 in the terminal 3.
The terminal 3 may be a computing device such as a desktop computer, a notebook computer, a palm computer, a cloud server, etc. The terminal may include, but is not limited to, a processor 30, a memory 31. It will be appreciated by those skilled in the art that fig. 3 is merely an example of the terminal 3 and does not constitute a limitation of the terminal 3, and may include more or less components than illustrated, or may combine certain components, or different components, e.g., the terminal may further include an input-output device, a network access device, a bus, etc.
The processor 30 may be a central processing unit (Central Processing Unit, CPU), other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), field-programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 31 may be an internal storage unit of the terminal 3, such as a hard disk or a memory of the terminal 3. The memory 31 may be an external storage device of the terminal 3, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) or the like, which are provided on the terminal 3. Further, the memory 31 may also include both an internal storage unit and an external storage device of the terminal 3. The memory 31 is used for storing the computer program as well as other programs and data required by the terminal. The memory 31 may also be used for temporarily storing data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions. The functional units and modules in the embodiment may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit, where the integrated units may be implemented in a form of hardware or a form of a software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working process of the units and modules in the above system may refer to the corresponding process in the foregoing method embodiment, which is not described herein again.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and in part, not described or illustrated in any particular embodiment, reference is made to the related descriptions of other embodiments.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus/terminal and method may be implemented in other manners. For example, the apparatus/terminal embodiments described above are merely illustrative, e.g., the division of the modules or units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection via interfaces, devices or units, which may be in electrical, mechanical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated modules/units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the present invention may implement all or part of the flow of the method of the above embodiment, or may be implemented by a computer program to instruct related hardware, where the computer program may be stored in a computer readable storage medium, and when the computer program is executed by a processor, the computer program may implement the steps of each of the method embodiments described above. Wherein the computer program comprises computer program code which may be in source code form, object code form, executable file or some intermediate form etc. The computer readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), an electrical carrier signal, a telecommunications signal, a software distribution medium, and so forth. It should be noted that the computer readable medium may include content that is subject to appropriate increases and decreases as required by jurisdictions in which such content is subject to legislation and patent practice, such as in certain jurisdictions in which such content is not included as electrical carrier signals and telecommunication signals.
The above embodiments are only for illustrating the technical solution of the present invention, and not for limiting the same; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention, and are intended to be included in the scope of the present invention.
Claims (6)
1. An information pushing method is characterized by comprising the following steps:
acquiring event information sent by a public service platform, wherein the event information comprises event types, and the event types comprise scheduled maintenance, payment and sudden facility faults;
searching a user sensitive to the event type in a user database based on the event type, and taking the user sensitive to the event type as a first sensitive user;
pushing the event information to the first sensitive user;
before said locating in the user database the user sensitive to said event type based on said event type, said method further comprises:
acquiring user information, historical complaint information, missing payment conditions and missing water test conditions of each user; each type of historical complaint information, missing payment conditions and missing test water conditions corresponds to one event type;
aiming at each user, respectively counting the respective accumulated quantity of each type of historical complaint information, missing payment condition and missing water test condition of the user, and taking the event types of the historical complaint information, missing payment condition and missing water test condition with the accumulated quantity being larger than the preset quantity as the sensitive event types of the user;
establishing the user database according to the user, the user information, the event type and the sensitive corresponding relation between the event type and the user;
before said pushing said event information to said first sensitive user, said method further comprises:
for each user, determining the sensitivity level of the user based on the historical complaint rate of the user, wherein the historical complaint rate is the ratio of the accumulated quantity of the historical complaint information of the user to the number of events in a preset time period;
adding the sensitivity level of each user to the user database;
the pushing the event information to the first sensitive user includes:
determining a pushing mode corresponding to the first sensitive user based on the sensitive level of the first sensitive user;
and pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
2. The information pushing method according to claim 1, wherein before pushing the event information to the first sensitive user, the method further comprises:
determining push mode preference of each user based on the historical push success rate of the user in each push mode, wherein the push modes comprise short messages, telephones, online and offline;
adding push mode preference of each user to the user database;
the pushing the event information to the first sensitive user includes:
determining a push mode for the first sensitive user based on the push mode preference of the first sensitive user;
and pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
3. The information pushing method according to claim 1, wherein the event information further includes event occurrence time and event attributes including emergency events and planned implementation events;
before pushing the event information to the first sensitive user, the method further comprises:
aiming at each user, acquiring the historical push success rate of the user at each push time, and taking the push time with the highest historical push success rate as the push time preference of the user;
adding push time preferences of individual users to the user database;
the pushing the event information to the first sensitive user includes:
if the event attribute is a planned implementation event, determining a first push time based on the event occurrence time and a push time preference of the first sensitive user;
pushing the event information to the first sensitive user at the first pushing time.
4. An information pushing apparatus, characterized by comprising:
the system comprises an acquisition module, a control module and a control module, wherein the acquisition module is used for acquiring event information sent by a public service platform, the event information comprises event types, and the event types comprise scheduled maintenance, payment and sudden facility faults;
the matching module is used for searching a user sensitive to the event type in the user database based on the event type, and taking the user sensitive to the event type as a first sensitive user;
the pushing module is used for pushing the event information to the first sensitive user;
the apparatus further comprises a database creation module comprising:
the acquisition unit is used for acquiring user information, historical complaint information, missing payment conditions and missing water test conditions of each user before searching the user sensitive to the event type in the user database based on the event type; each type of historical complaint information, missing payment conditions and missing test water conditions corresponds to one event type;
the processing unit is used for counting the accumulated quantity of each type of historical complaint information, missing payment condition and missing water test condition of each user aiming at each user, and taking the event types of the historical complaint information, missing payment condition and missing water test condition with the accumulated quantity being larger than the preset quantity as the sensitive event types of the user;
the first storage unit is used for establishing the user database according to the user, the user information, the event type and the sensitive corresponding relation between the event type and the user;
the database creation module further includes:
the sensing level determining unit is used for determining the sensing level of each user based on the historical complaint rate of the user, wherein the historical complaint rate is the ratio of the accumulated quantity of the historical complaint information of the user to the number of events in a preset time period;
a second storage unit for adding the sensitivity level of each user to the user database;
the pushing module comprises:
the first pushing mode determining unit is used for determining a pushing mode of the first sensitive user based on the sensitivity level of the first sensitive user;
and the pushing unit is used for pushing the event information to the first sensitive user based on the pushing mode of the first sensitive user.
5. A terminal comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the steps of the information pushing method according to any of the preceding claims 1 to 3 when the computer program is executed.
6. A computer readable storage medium storing a computer program, characterized in that the computer program when executed by a processor implements the steps of the information pushing method according to any of the preceding claims 1 to 3.
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