CN104142975A - Microblog information promotion method, device and system - Google Patents
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Abstract
An embodiment of the invention discloses a microblog information promotion method, device and system. The method comprises steps as follows: acquired microblog information is subjected to statistical treatment, and hot topic statistical information is obtained; configured promotion data and promotion content indication information contained in the promotion data are acquired; matched hot topics are selected for the promotion data according to the acquired promotion content indication information and the hot topic statistical information; and a promotion webpage comprising the promotion data is generated and loaded to display webpages of the microblog information corresponding to the selected hot topics. With the adoption of the microblog information promotion method, device and system, corresponding activities can be promoted according to the hot topics of the microblog rapidly, and the promotion cost is saved.
Description
Technical field
The present invention relates to computer information technology field, relate in particular to a kind of promotion method, Apparatus and system based on Twitter message.
Background technology
In computer technology and network technology highly developed today, produced a large amount of User Activities carrying out based on internet, particularly based on internet comprise the business such as various product, service, and electricity Shang retail shop even the popularization behavior of entity retail shop etc. is more and more.There are at present various types of popularization activities, such as the popularization activity of the popularization activity based on prize drawing, hobby based on user statistics etc.
At present, most of network promotion application all have independent popularization entrance and the independent carrying page.Popularization activity needs the input of extra publicity resource to go drainage, and its effect depends on the quality of promoting entrance to a great extent.Microblogging, as the social network-i i-platform of Information Sharing, can provide access for various types of popularizations easily.And in the current extension programme based on microblogging, substantially adopt to place in Twitter message content and promote the profile information of object and the url(Uniform Resource Locato of the carrying page, URL(uniform resource locator)) mode realizes, the user of the corresponding Twitter message of uppick, can be by checking brief introduction and clicking this url, can jump in the corresponding web page page and participate in popularization activity by browser, or check shop, product and the service etc. of popularization.
In the existing way of promotion based on Twitter message, promote user's complete activity carrying page of must reaching the standard grade, technical requirement is relatively high, the cost of promoting is increased, and, the transmission of Twitter message does not have specific aim, makes to promote inefficiency, has increased user's popularization cost in a disguised form yet.
Summary of the invention
Embodiment of the present invention technical matters to be solved is, a kind of promotion method, Apparatus and system based on Twitter message is provided, and can complete targetedly, at low cost the extension service based on microblogging.
In order to solve the problems of the technologies described above, the embodiment of the present invention provides a kind of promotion method based on Twitter message, comprising:
The Twitter message obtaining is carried out to statistical treatment, obtain hot issue statistical information;
Obtain the popularization data of configuration, and obtain the promotional content indication information that described popularization data comprise;
According to the described promotional content indication information obtaining and hot issue statistical information, it is the hot issue of described popularization data selection coupling;
Generation comprises the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.
Correspondingly, the embodiment of the present invention also provides a kind of popularization device based on Twitter message, comprising:
Statistical module, for the Twitter message obtaining is carried out to statistical treatment, obtains hot issue statistical information;
Acquisition module, for obtaining the popularization data of configuration, and obtains the promotional content indication information that described popularization data comprise;
Selecting module, for promotional content indication information and the hot issue statistical information of obtaining described in basis, is the hot issue of described popularization data selection coupling;
Load-on module, for generating the popularization page that comprises described popularization data, and is loaded into the popularization page of generation in the display page of corresponding each Twitter message of hot issue of described selection.
Correspondingly, the embodiment of the present invention also provides a kind of extension system based on Twitter message, server, the first client and a plurality of the second client;
Described the first client, for configuring popularization data;
Described a plurality of the second client, for receiving and dispatching and showing Twitter message;
Described server, the Twitter message sending for obtaining described a plurality of the second client, and carry out statistical treatment, obtain hot issue statistical information; Obtain the popularization data of described the first client configuration, and obtain the promotional content indication information that described popularization data comprise; According to the described promotional content indication information obtaining and hot issue statistical information, it is the hot issue of described popularization data selection coupling; Generation comprises the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection, so that shows and be loaded with the display page that comprises the Twitter message of promoting the page in a plurality of second clients of correspondence.
The embodiment of the present invention is promoted obtaining of data by carrying out respectively hot issue statistics and user, user can be promoted to data matches in hot issue targetedly, realization loads and shows and comprises the popularization page of promoting data in Twitter message corresponding to hot issue, improved promote efficient, and do not need to develop the web page of a complete carrying activity data, saved popularization cost, implementation is quick, has met preferably robotization, intelligent demand that user promotes activity.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the schematic flow sheet of a kind of promotion method based on Twitter message of the embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the another kind of the embodiment of the present invention promotion method based on Twitter message;
Fig. 3 is the configuration diagram of the hot issue popularization activity of the embodiment of the present invention;
Fig. 4 is the structural representation of a kind of extension system based on Twitter message of the embodiment of the present invention;
Fig. 5 is the structural representation of a kind of popularization device based on Twitter message of the embodiment of the present invention;
Fig. 6 is the structural representation of the another kind of the embodiment of the present invention popularization device based on Twitter message;
Fig. 7 is wherein a kind of structural representation of the acquisition module in Fig. 6;
Fig. 8 is wherein a kind of structural representation of the load-on module in Fig. 6;
Fig. 9 is the structural representation of a kind of server of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
In embodiments of the present invention, can carry out statistical treatment to a large amount of Twitter messages on the one hand, obtain one or more hot issue, can directly obtain user configured popularization data on the other hand.Then the promotional content indication information comprising based on popularization data mates corresponding hot issue (for example, by the mode of keyword match), then in Twitter message display page corresponding to the hot issue of coupling, increase demonstration and comprise the popularization page of promoting data, realized the popularization based on Twitter message of the embodiment of the present invention.
Refer to Fig. 1, it is the schematic flow sheet of a kind of promotion method based on Twitter message of the embodiment of the present invention, the described method of the embodiment of the present invention can be realized by all types of microblogging servers, also can be applied in one independent for realizing the server of the popularization based on Twitter message, by obtaining relevant information with microblogging server communication, complete popularization processing, concrete, described method comprises:
S101: the Twitter message obtaining is carried out to statistical treatment, obtain hot issue statistical information.
Server can pass through the network web microblogging main website of application, instant messaging applications client, and the Twitter message that receives microblog users transmission in the user terminals such as microblogging client of wireless side, web microblogging main website, instant messaging applications client, and the user terminals such as microblogging client of wireless side can be sent to server by Twitter message by unified Access Layer (access cluster), by server, carrying out certain polymerization restrains, the service that meets application demand is provided, as homepage is calculated, deliver the logical process such as logical process, by transfer distribution module, distributed again.Server is in any time of Twitter message that is applied layer, and the content of Twitter message that can be based on getting, adds up and obtain hot issue.
In described S101, statistics obtains hot issue statistical information and specifically can comprise: microblogging content is carried out to participle and obtain keyword phrase, then to using quantity and the corresponding message parameter of the Twitter message of these keyword phrases to be weighted, thereby obtain the temperature value of keyword phrase, after sorting based on temperature value, obtain microblogging much-talked-about topic seniority among brothers and sisters, this seniority among brothers and sisters is hot issue statistical information.
S102: obtain the popularization data of configuration, and obtain the promotional content indication information that described popularization data comprise.
Described popularization data can be the popularization data with typing in the data configuration interface that the user of popularization demand provides at microblogging, and concrete example is promoted data as logging data in the data configuration interface of the forms such as the activity centre providing, micro-activity.
Promote data and be specifically as follows the activity of prize drawing class, the activity of investigation class etc. popularization type, also can be the popularization type of the forms such as retail shop's recommendation, product and service recommendation, popularization type based on different, server receives the popularization data of user's typing from different data typing interfaces.Promote particular content information (as introductions, picture etc.), the keyword message that data comprise corresponding popularization object, the popularization type indication information that is used to indicate popularization type etc.
S103: according to the described promotional content indication information obtaining and hot issue statistical information, be the hot issue of described popularization data selection coupling.
Specifically can the mode based on keyword match select hot issue, described promotional content indication information is the popularization key word that described popularization data comprise, according to preset matched rule, by promoting key word, mate with the key word that Twitter message content in each hot issue comprises, once the match is successful, select corresponding microblogging hot issue, to realize both associations.For example, for the popularization activity of prize drawing class, user can configure the key words such as prize drawing, gift name.Then from the hot issue statistical information obtaining, extracting corresponding key word compares, according to preset matched rule, if comprise the shopping relevant to prize drawing in the key word extracting, win the key words such as Grand Prix, or comprise described gift name in the key word extracting, so just can determine described popularization data and comprise that the microblog topic of the key word of this extraction matches, this can be promoted to data associated with it.Wherein, key word can be configured as required.
S104: generate and to comprise the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.
The popularization type indication information that server comprises according to popularization data, from preset page assembly template set, select the corresponding page assembly template of promoting type, based on logic corresponding to this page assembly template (logic of drawing a lottery accordingly, statistical rules logic etc.), obtain comprising the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.The secondary page that specifically can be using the described popularization page as Twitter message display page, described popularization page acquiescence is packed up under normal circumstances, and user clicks after the links such as moving-picture or " clicking prize drawing ", launches this popularization page and is shown to user.
The embodiment of the present invention is promoted obtaining of data by carrying out respectively hot issue statistics and user, user can be promoted to data matches in hot issue targetedly, realization loads and shows and comprises the popularization page of promoting data in Twitter message corresponding to hot issue, improved the efficient of movable popularization, and do not need to develop the web page of a complete carrying activity data, saved popularization cost.
Refer to again Fig. 2, it is the schematic flow sheet of the another kind of the embodiment of the present invention promotion method based on Twitter message, the described method of the embodiment of the present invention can be applicable to one independent for realizing the server of the popularization based on Twitter message, by obtaining relevant information with microblogging server communication, complete popularization processing, concrete, described method comprises:
S201: send subscribe request to subscribe to Twitter message to microblogging server.
S202: receive described microblogging server and respond the Twitter message being sent by all kinds of microblogging clients that described subscribe request is returned;
Described microblogging server is existing for realizing the server of the operation such as reception, processing and forwarding of Twitter message, and the described Twitter message being sent by all kinds of microblogging clients comprises by the client based on web, client based on instant messaging application and any one or more in microblogging client and by open interface, sends to the Twitter message of described microblogging server.
In described S201, by initiating subscribe request to microblogging server, ask described microblogging server authorizes to send the Twitter message of its processing.Can the information based on negotiation between service provider (the movable user who promotes user and microblogging service is provided) complete the subscription mandate of Twitter message.Specifically can be based on the pull subscription Twitter message of described microblogging server process of a special microblogging account.
S203: the Twitter message obtaining is carried out to statistical treatment, obtain hot issue statistical information.
In described S203, statistics obtains hot issue statistical information and specifically can comprise: microblogging content is carried out to participle and obtain keyword phrase, then to using quantity and the corresponding message parameter of the Twitter message of these keyword phrases to be weighted, thereby obtain the temperature value of keyword phrase, after sorting based on temperature value, obtain microblogging much-talked-about topic seniority among brothers and sisters, this seniority among brothers and sisters is hot issue statistical information.
S204: the popularization data of obtaining configuration.
Concrete, in embodiments of the present invention, described S204 specifically can comprise: the data typing interface that at least one promotes type is set, receives the popularization data of user's typing the data configuration interface of correspondence popularization type of transmitting from described data typing interface.For example, for the activity of prize drawing class, provide prize drawing class Active Interface, the activity of investigation class provides investigation class Active Interface, and the popularization of retail shop, product and service provides corresponding retail shop, product and service class interface.
Certainly, in other embodiments, also can access dissimilar activity data by a unified data typing interface, the processing of carrying out different logical process and promoting the page according to the popularization type indication information of promoting in data again when logical process.
S205: obtain the popularization key word that the popularization data of described configuration comprise, described popularization key word is defined as to promotional content indication information.
In embodiments of the present invention, the mode based on keyword match is come for promoting data selection hot issue.Obtain the popularization key word by user's typing that the popularization data of described configuration comprise; And/or the promotional content information that the popularization data of described configuration are comprised carries out word segmentation processing, be promoted key word.
S206: according to the described promotional content indication information obtaining and hot issue statistical information, be the hot issue of described popularization data selection coupling.
Specifically can the mode based on keyword match select hot issue, described promotional content indication information is the popularization key word that described popularization data comprise, according to preset matched rule, by promoting key word, mate with the key word that Twitter message content in each hot issue comprises, once the match is successful (exist key word identical or close the match is successful), according to the result of coupling, select corresponding microblogging hot issue, to realize both associations.For example, for the popularization activity of prize drawing class, user can configure the key words such as prize drawing, gift name.Then from the hot issue statistical information obtaining, extracting corresponding key word compares, according to preset matched rule, if comprise the shopping relevant to prize drawing in the key word extracting, win the key words such as Grand Prix, or comprise described gift name in the key word extracting, so just can determine described popularization data and comprise that the microblog topic of the key word of this extraction matches, this can be promoted to data associated with it.
S207: the popularization type indication information comprising according to popularization data, from preset page assembly template set, select the corresponding page assembly template of promoting type.
In the set of page assembly template, be provided with the different page assembly templates of promoting type, for example, for the activity of prize drawing class, the page assembly template that comprises traffic cycle, pounds the prize drawing forms such as golden egg, Slot Machine can be set, and for the activity of investigation class, the page assembly template of forms such as comprising interest typing option, cumulative mark can be set.The popularization of retail shop, product and service can be carried corresponding popularization data by picture and text the page assembly template of depositing.
S208: load corresponding popularization data in described page assembly template, obtain comprising the popularization page of described popularization data.
By promoting data, be loaded in the page assembly template of corresponding popularization type, obtain comprising the popularization page of described popularization data.
S209: the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.
In the display page of Twitter message, be provided with the secondary interface of response user clicking operation, the described popularization page by generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection, comprise: the secondary interface by the popularization page configuration generating for response user clicking operation, is set in the display page of corresponding each Twitter message of hot issue of described selection.
Added after the display interface as the Twitter message of the popularization page of secondary interface, when user checks Twitter message, click the peer link of Twitter message, the click that secondary interface can respond user launches in current Twitter message display interface, so that participate in popularization activity in the popularization interface that microblog users leans at this station, and do not need to jump to other pages.
The embodiment of the present invention is promoted obtaining of data by carrying out respectively hot issue statistics and user, user can be promoted to data matches in hot issue targetedly, realization loads and shows and comprises the popularization page of promoting data in Twitter message corresponding to hot issue, improved the efficient of movable popularization, and do not need to develop the web page of a complete carrying activity data, saved popularization cost, in promoting the generation and displaying process of the page, adopt the mode of preset template and the secondary page, realization activity is quickly promoted, met preferably the robotization that user promotes activity, intelligent demand.
Specifically referring to Fig. 3, is the configuration diagram of the hot issue popularization activity of the embodiment of the present invention.The framework of realizing of the popularization activity based on microblogging hot issue mainly consists of hot issue part, popularization activity issue part and hot issue compatible portion as shown in the figure.
The topic that hot issue is partly responsible for user to deliver is added up, and counts the hot issue list in some cycles.Hot issue part can be divided into application layer, Access Layer, logical layer and data Layer.Application layer comprises that the microblogging client of web main website, instant messaging applications client, wireless side terminal etc. provides the application of access microblogging service for user.Access Layer provides unified access cluster service for application layer.Data Layer provides relevant atomic operation, as closed the read-write etc. of the read-write of tethers, the read-write of index and account information.Logical layer is restrained by the atomic operation of data Layer is carried out to certain polymerization, and the service that meets application layer demand is provided, as logical process etc. is calculated, delivered to homepage.
The topic that user delivers by application layer, after processing by logical layer, is written to data Layer.Meanwhile, transferring system meeting bypass one piece of data, hot issue part is subscribed to topic data to transferring system, and topic is carried out to temperature seniority among brothers and sisters, just can obtain the hot issue list in some cycles.By transferring system bypass data, can realize decoupling zero in logic, data producer only need to provide data to transferring system, does not need to be concerned about whose usage data; Data consumer only need to be subscribed to the data that oneself need to transferring system, and does not need to be concerned about who provides data.
Popularization activity issue part is for movable side's issue activity.Popularization activity issue part can be divided into application layer, Access Layer, logical layer and data Layer.Application layer comprises the activity centre of microblogging platform and the customer service modules such as micro-activity of microblogging main website.Access Layer has carried out modularization to common activity, as prize drawing class activity (traffic cycle, pound golden egg, Slot Machine etc.) and the activity of investigation class.Logical layer comprises the logic realization such as prize-winning logic and data statistics rule.Data Layer provides movable index read-write, prize-winning reading and writing data, activity description read-write and promotes the atomic operations such as key word read-write.
Hot issue compatible portion is partly obtained hot issue list from hot issue, the popularization key word providing during according to movable side's issue activity, popularization activity and hot issue are mated, for hot issue is selected in existing popularization activity, so that carry this existing popularization activity in corresponding hot issue.
The embodiment of the present invention is promoted obtaining of data by carrying out respectively hot issue statistics and user, user can be promoted to data matches in hot issue targetedly, realization loads and shows and comprises the popularization page of promoting data in Twitter message corresponding to hot issue, improved the efficient of movable popularization, and do not need to develop the web page of a complete carrying activity data, saved popularization cost, implementation is quick, has met preferably robotization, intelligent demand that user promotes activity.
Below the extension system based on Twitter message and the device of the embodiment of the present invention are elaborated.
Referring to Fig. 4, is the structural representation of a kind of extension system based on Twitter message of the embodiment of the present invention again, and the described system of the embodiment of the present invention comprises: server 1, the first client 2 and a plurality of the second client 3;
Described the first client 2, for configuring popularization data;
Described a plurality of the second client 3, for receiving and dispatching and showing Twitter message;
Described server 1, the Twitter message sending for obtaining described a plurality of the second client 3, and carry out statistical treatment, obtain hot issue statistical information; Obtain the popularization data of described the first client 2 configurations, and obtain the promotional content indication information that described popularization data comprise; According to the described promotional content indication information obtaining and hot issue statistical information, it is the hot issue of described popularization data selection coupling; Generation comprises the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection, so that shows and be loaded with the display page that comprises the Twitter message of promoting the page in a plurality of second clients 3 of correspondence.
Described the first client 2 and the second client 3 are specifically as follows the intelligent mobile terminal that mobile phone, panel computer, intelligent wearable device and PC are waited for network function, described server 1 can be all types of microblogging server 1, also can for one independent for realizing the server 1 of the popularization based on Twitter message, by communicating by letter to obtain relevant information with microblogging server 1, complete popularization processing, the specific implementation of this server 1 can be with reference to the description of the corresponding embodiment of above-mentioned Fig. 1 to Fig. 3.
Specifically refer to Fig. 5, be the structural representation of a kind of popularization device based on Twitter message of the embodiment of the present invention, the described device of the embodiment of the present invention can arrange in server, specifically can be arranged in the server 1 in the system embodiment of above-mentioned Fig. 4, concrete, described device comprises:
Statistical module 11, for the Twitter message obtaining is carried out to statistical treatment, obtains hot issue statistical information;
Acquisition module 12, for obtaining the popularization data of configuration, and obtains the promotional content indication information that described popularization data comprise;
Selecting module 13, for promotional content indication information and the hot issue statistical information of obtaining described in basis, is the hot issue of described popularization data selection coupling;
Load-on module 14, for generating the popularization page that comprises described popularization data, and is loaded into the popularization page of generation in the display page of corresponding each Twitter message of hot issue of described selection.
Can pass through the network web microblogging main website of application, instant messaging applications client, and the Twitter message that receives microblog users transmission in the user terminals such as microblogging client of wireless side, web microblogging main website, instant messaging applications client, and the user terminals such as microblogging client of wireless side can be sent to server by Twitter message by unified Access Layer (access cluster), by server, carrying out certain polymerization restrains, the service that meets application demand is provided, as homepage is calculated, deliver the logical process such as logical process, by transfer distribution module, distributed again.Described statistical module 11 is in any time of Twitter message that is applied layer, and the content of Twitter message that can be based on getting, adds up and obtain hot issue.
In described statistical module 11, statistics obtains the implementation that hot issue statistical information is concrete and can be: 11 pairs of microblogging contents of described statistical module are carried out participle and obtained keyword phrase, then to using quantity and the corresponding message parameter of the Twitter message of these keyword phrases to be weighted, thereby obtain the temperature value of keyword phrase, after sorting based on temperature value, obtain microblogging much-talked-about topic seniority among brothers and sisters, this seniority among brothers and sisters is hot issue statistical information.
The popularization data that described acquisition module 12 gets can be the popularization data with typing in the data configuration interface that the user of popularization demand provides at microblogging, concrete example as: in the data configuration interface of the forms such as the activity centre providing, micro-activity, data are promoted in logging data.Promote data and be specifically as follows the activity of prize drawing class, the activity of investigation class etc. popularization type, also can be the popularization type of the forms such as retail shop's recommendation, product and service recommendation, popularization type based on different, described acquisition module 12 receives the popularization data of user's typing from different pieces of information typing interface.Promote particular content information (as introductions, picture etc.), the keyword message that data specifically can comprise popularization activity, the popularization type indication information that is used to indicate popularization type etc.
Described selection module 13 specifically can the mode based on keyword match be selected hot issue, described promotional content indication information is the popularization key word that described popularization data comprise, according to preset matched rule, by promoting key word, mate with the key word that Twitter message content in each hot issue comprises, once the match is successful, select corresponding microblogging hot issue, to realize both associations.For example, for the popularization activity of prize drawing class, user can configure the key words such as prize drawing, gift name.Then from the hot issue statistical information obtaining, extracting corresponding key word compares, according to preset matched rule, if comprise the shopping relevant to prize drawing in the key word extracting, win the key words such as Grand Prix, or comprise described gift name in the key word extracting, described selection module 13 just can be determined described popularization data and comprise that the microblog topic of the key word of this extraction matches, this can be promoted to data associated with it.Wherein, key word can be configured as required.
The popularization type indication information that described load-on module 14 comprises according to popularization data, from preset page assembly template set, select the corresponding page assembly template of promoting type, based on logic corresponding to this page assembly template (logic of drawing a lottery accordingly, statistical rules logic etc.), obtain comprising the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.Described load-on module 14 specifically can be using the described popularization page as Twitter message display page the secondary page, described popularization page acquiescence is packed up under normal circumstances, user clicks after the links such as moving-picture or " clicking prize drawing ", launches this popularization page and is shown to user.
The embodiment of the present invention is promoted obtaining of data by carrying out respectively hot issue statistics and user, user can be promoted to data matches in hot issue targetedly, realization loads and shows and comprises the popularization page of promoting data in Twitter message corresponding to hot issue, improved the efficient of movable popularization, and do not need to develop the web page of a complete carrying activity data, saved popularization cost, implementation is quick, has met preferably robotization, intelligent demand that user promotes activity.
Further, refer to again Fig. 6, it is the structural representation of the another kind of the embodiment of the present invention popularization device based on Twitter message, the described device of the embodiment of the present invention can arrange in server, specifically can be arranged in the server 1 in the system embodiment of above-mentioned Fig. 4, concrete, described device comprises above-mentioned statistical module 11, acquisition module 12, selects module 13 and load-on module 14, further, in embodiments of the present invention, described device can also comprise:
Subscribing module 15, for sending subscribe request to subscribe to Twitter message to microblogging server;
Receiver module 16, responds for receiving described microblogging server the Twitter message being sent by all kinds of microblogging clients that described subscribe request is returned;
Wherein, the described Twitter message being sent by all kinds of microblogging clients comprises by the client based on web, the client of applying based on instant messaging and any one or more Twitter message sending by open interface in microblogging client.
Described microblogging server is existing for realizing the server of the operation such as reception, processing and forwarding of Twitter message, and the described Twitter message being sent by all kinds of microblogging clients comprises by the client based on web, client based on instant messaging application and any one or more in microblogging client and by open interface, sends to the Twitter message of described microblogging server.
Described subscribing module 15 asks described microblogging server authorizes to send the Twitter message of its processing by initiating subscribe request to microblogging server.Can the information based on negotiation between service provider (the movable user who promotes user and microblogging service is provided) complete the subscription mandate of Twitter message.Specifically can be based on the pull subscription Twitter message of described microblogging server process of a special microblogging account.
Further alternatively, in embodiments of the present invention, as shown in Figure 7, described acquisition module 12 specifically can comprise:
Acquiring unit 121, for obtaining the popularization data of configuration;
Determining unit 122, the popularization key word comprising for obtaining the popularization data of described configuration, is defined as promotional content indication information by described popularization key word.
Wherein, described determining unit 122, the popularization key word by user's typing comprising specifically for obtaining the popularization data of described configuration; And/or the promotional content information that the popularization data of described configuration are comprised carries out word segmentation processing, be promoted key word.
Described acquiring unit 121, the data typing interface of promoting type specifically at least one is set, and receive from the popularization data of user's typing the data configuration interface of correspondence popularization type of described data typing interface transmission.
Further alternatively, in embodiments of the present invention, as shown in Figure 8, described load-on module 14 specifically can comprise:
Selected cell 141 for the popularization type indication information comprising according to popularization data, is selected the corresponding page assembly template of promoting type from preset page assembly template set;
The first loading unit 142, for loading corresponding popularization data in described page assembly template, obtains comprising the popularization page of described popularization data;
The second loading unit 143, for being loaded into the popularization page of generation the display page of corresponding each Twitter message of hot issue of described selection.
Wherein, described the second loading unit 143, specifically for the secondary interface for response user clicking operation by the popularization page configuration generating, is set in the display page of corresponding each Twitter message of hot issue of described selection.
Referring to Fig. 9, is the structural representation of a kind of server of the embodiment of the present invention again, and the described server of the embodiment of the present invention comprises: at least one processor 1001, CPU for example, at least one communication bus 1002, at least one network interface 1003, storer 1004.Wherein, communication bus 1002 is for realizing the connection communication between these assemblies.Wherein, described network interface 1003 optionally can comprise wireline interface, the wave point (as WI-FI, mobile communication interface etc.) of standard.Described storer 1004 can be high-speed RAM storer, also can the unsettled storer of right and wrong (non-volatile memory), for example at least one magnetic disk memory.Described storer 1004 can also be optionally that at least one is positioned at the memory storage away from aforementioned processing device 1001.As shown in Figure 9, in the storer 1004 as a kind of computer-readable storage medium, store operating system, network communication module, and store the program of applying and other programs based on Twitter message.
Wherein concrete, described processor 1001 can, for calling the program of applying based on Twitter message of storage in described storer 1004, be carried out following steps:
The Twitter message obtaining is carried out to statistical treatment, obtain hot issue statistical information;
Obtain the popularization data of configuration, and obtain the promotional content indication information that described popularization data comprise;
According to the described promotional content indication information obtaining and hot issue statistical information, it is the hot issue of described popularization data selection coupling;
Generation comprises the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.
Wherein, described processor 1001 describedly carries out statistical treatment to getting Twitter message carrying out, and before obtaining hot issue statistical information, can also carry out following steps:
To microblogging server, send subscribe request to subscribe to Twitter message;
Receive described microblogging server and respond the Twitter message being sent by all kinds of microblogging clients that described subscribe request is returned;
Wherein, the described Twitter message being sent by all kinds of microblogging clients comprises by the client based on web, the client of applying based on instant messaging and any one or more Twitter message sending by open interface in microblogging client.
Wherein, described processor 1001 obtains the popularization data of configuration described in carrying out, and while obtaining the promotional content indication information that described popularization data comprise, specifically carries out following steps:
Obtain the popularization data of configuration;
Obtain the popularization key word that the popularization data of described configuration comprise, described popularization key word is defined as to promotional content indication information.
Wherein, when described processor 1001 obtains the popularization key word that the popularization data of described configuration comprise described in carrying out, specifically carry out following steps:
Obtain the popularization key word by user's typing that the popularization data of described configuration comprise; And/or
The promotional content information that the popularization data of described configuration are comprised is carried out word segmentation processing, is promoted key word.
Wherein, described processor 1001, when obtaining the popularization data of configuration described in carrying out, is specifically carried out following steps:
The data typing interface that at least one promotes type is set;
The popularization data of the user that reception is transmitted from described data typing interface typing the data configuration interface of correspondence popularization type.
Wherein, described processor 1001 comprises the popularization page of described popularization data carrying out described generation, and while the popularization page of generation being loaded in the display page of corresponding each Twitter message of hot issue of described selection, specifically carries out following steps:
The popularization type indication information comprising according to popularization data is selected the corresponding page assembly template of promoting type from preset page assembly template set;
In described page assembly template, load corresponding popularization data, obtain comprising the popularization page of described popularization data;
The popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.
Wherein, described processor 1001 is provided with the secondary interface of response user clicking operation in the display page of Twitter message, in the time of in carrying out the described popularization page by generation and be loaded into the display page of corresponding each Twitter message of hot issue of described selection, specifically carry out following steps:
Secondary interface by the popularization page configuration generating for response user clicking operation, is set in the display page of corresponding each Twitter message of hot issue of described selection.
Concrete, the described device of the embodiment of the present invention and the specific implementation of server can be with reference to the descriptions in above-mentioned Fig. 1 to Fig. 3 embodiment of the method.
The embodiment of the present invention is promoted obtaining of data by carrying out respectively hot issue statistics and user, user can be promoted to data matches in hot issue targetedly, realization loads and shows and comprises the popularization page of promoting data in Twitter message corresponding to hot issue, improved the efficient of movable popularization, and do not need to develop the web page of a complete carrying activity data, saved popularization cost, in promoting the generation and displaying process of the page, adopt the mode of preset template and the secondary page, realization activity is quickly promoted, met preferably the robotization that user promotes activity, intelligent demand.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, to come the hardware that instruction is relevant to complete by computer program, described program can be stored in a computer read/write memory medium, this program, when carrying out, can comprise as the flow process of the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
Above disclosed is only preferred embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to the claims in the present invention, still belongs to the scope that the present invention is contained.
Claims (15)
1. the promotion method based on Twitter message, is characterized in that, comprising:
The Twitter message obtaining is carried out to statistical treatment, obtain hot issue statistical information;
Obtain the popularization data of configuration, and obtain the promotional content indication information that described popularization data comprise;
According to the described promotional content indication information obtaining and hot issue statistical information, it is the hot issue of described popularization data selection coupling;
Generation comprises the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.
2. the method for claim 1, is characterized in that, describedly to getting Twitter message, carries out statistical treatment, before obtaining hot issue statistical information, also comprises:
To microblogging server, send subscribe request to subscribe to Twitter message;
Receive described microblogging server and respond the Twitter message being sent by all kinds of microblogging clients that described subscribe request is returned;
Wherein, the described Twitter message being sent by all kinds of microblogging clients comprises by the client based on web, the client of applying based on instant messaging and any one or more Twitter message sending by open interface in microblogging client.
3. the method for claim 1, is characterized in that, described in obtain the popularization data of configuration, and obtain the promotional content indication information that described popularization data comprise, comprising:
Obtain the popularization data of configuration;
Obtain the popularization key word that the popularization data of described configuration comprise, described popularization key word is defined as to promotional content indication information.
4. method as claimed in claim 3, is characterized in that, described in obtain the popularization key word that the popularization data of described configuration comprise, comprising:
Obtain the popularization key word by user's typing that the popularization data of described configuration comprise; And/or
The promotional content information that the popularization data of described configuration are comprised is carried out word segmentation processing, is promoted key word.
5. method as claimed in claim 3, is characterized in that, described in obtain the popularization data of configuration, comprising:
The data typing interface that at least one promotes type is set;
The popularization data of the user that reception is transmitted from described data typing interface typing the data configuration interface of correspondence popularization type.
6. method as claimed in claim 5, is characterized in that, described generation comprises the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection, comprising:
The popularization type indication information comprising according to popularization data is selected the corresponding page assembly template of promoting type from preset page assembly template set;
In described page assembly template, load corresponding popularization data, obtain comprising the popularization page of described popularization data;
The popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection.
7. method as claimed in claim 5, it is characterized in that, in the display page of Twitter message, be provided with the secondary interface of response user clicking operation, the described popularization page by generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection, comprising:
Secondary interface by the popularization page configuration generating for response user clicking operation, is set in the display page of corresponding each Twitter message of hot issue of described selection.
8. the popularization device based on Twitter message, is characterized in that, comprising:
Statistical module, for the Twitter message obtaining is carried out to statistical treatment, obtains hot issue statistical information;
Acquisition module, for obtaining the popularization data of configuration, and obtains the promotional content indication information that described popularization data comprise;
Selecting module, for promotional content indication information and the hot issue statistical information of obtaining described in basis, is the hot issue of described popularization data selection coupling;
Load-on module, for generating the popularization page that comprises described popularization data, and is loaded into the popularization page of generation in the display page of corresponding each Twitter message of hot issue of described selection.
9. device as claimed in claim 8, is characterized in that, also comprises:
Subscribing module, for sending subscribe request to subscribe to Twitter message to microblogging server;
Receiver module, responds for receiving described microblogging server the Twitter message being sent by all kinds of microblogging clients that described subscribe request is returned;
Wherein, the described Twitter message being sent by all kinds of microblogging clients comprises by the client based on web, the client of applying based on instant messaging and any one or more Twitter message sending by open interface in microblogging client.
10. device as claimed in claim 8, is characterized in that, described acquisition module comprises:
Acquiring unit, for obtaining the popularization data of configuration;
Determining unit, the popularization key word comprising for obtaining the popularization data of described configuration, is defined as promotional content indication information by described popularization key word.
11. devices as claimed in claim 10, is characterized in that,
Described determining unit, the popularization key word by user's typing comprising specifically for obtaining the popularization data of described configuration; And/or the promotional content information that the popularization data of described configuration are comprised carries out word segmentation processing, be promoted key word.
12. devices as claimed in claim 10, is characterized in that,
Described acquiring unit, the data typing interface of promoting type specifically at least one is set, and receive from the popularization data of user's typing the data configuration interface of correspondence popularization type of described data typing interface transmission.
13. devices as claimed in claim 12, is characterized in that, described load-on module comprises:
Selected cell for the popularization type indication information comprising according to popularization data, is selected the corresponding page assembly template of promoting type from preset page assembly template set;
The first loading unit, for loading corresponding popularization data in described page assembly template, obtains comprising the popularization page of described popularization data;
The second loading unit, for being loaded into the popularization page of generation the display page of corresponding each Twitter message of hot issue of described selection.
14. devices as claimed in claim 13, is characterized in that,
Described the second loading unit, specifically for the secondary interface for response user clicking operation by the popularization page configuration generating, is set in the display page of corresponding each Twitter message of hot issue of described selection.
15. 1 kinds of extension systems based on Twitter message, is characterized in that, server, the first client and a plurality of the second client;
Described the first client, for configuring popularization data;
Described a plurality of the second client, for receiving and dispatching and showing Twitter message;
Described server, the Twitter message sending for obtaining described a plurality of the second client, and carry out statistical treatment, obtain hot issue statistical information; Obtain the popularization data of described the first client configuration, and obtain the promotional content indication information that described popularization data comprise; According to the described promotional content indication information obtaining and hot issue statistical information, it is the hot issue of described popularization data selection coupling; Generation comprises the popularization page of described popularization data, and the popularization page of generation is loaded in the display page of corresponding each Twitter message of hot issue of described selection, so that shows and be loaded with the display page that comprises the Twitter message of promoting the page in a plurality of second clients of correspondence.
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| CN201410046877.4A CN104142975B (en) | 2014-02-10 | 2014-02-10 | Microblog information promotion method, device and system |
| PCT/CN2015/072276 WO2015117558A1 (en) | 2014-02-10 | 2015-02-05 | Promotion method, apparatus, and system based on microblog message |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410046877.4A CN104142975B (en) | 2014-02-10 | 2014-02-10 | Microblog information promotion method, device and system |
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| CN201410046877.4A Active CN104142975B (en) | 2014-02-10 | 2014-02-10 | Microblog information promotion method, device and system |
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| WO2015117558A1 (en) | 2015-08-13 |
| CN104142975B (en) | 2017-02-08 |
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