CN104142975B - Microblog information promotion method, device and system - Google Patents
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Abstract
An embodiment of the invention discloses a microblog information promotion method, device and system. The method comprises steps as follows: acquired microblog information is subjected to statistical treatment, and hot topic statistical information is obtained; configured promotion data and promotion content indication information contained in the promotion data are acquired; matched hot topics are selected for the promotion data according to the acquired promotion content indication information and the hot topic statistical information; and a promotion webpage comprising the promotion data is generated and loaded to display webpages of the microblog information corresponding to the selected hot topics. With the adoption of the microblog information promotion method, device and system, corresponding activities can be promoted according to the hot topics of the microblog rapidly, and the promotion cost is saved.
Description
Technical field
The present invention relates to computer information technology field, more particularly, to a kind of promotion method based on Twitter message, device
And system.
Background technology
In computer technology and network technology highly developed today, create the substantial amounts of use carrying out based on the Internet
Family activity, is based particularly on the business such as inclusion various product, the service of the Internet, and electric business retail shop or even entity retail shop etc.
Popularization behavior gets more and more.Presently, there are various types of popularization activities, such as based on the popularization activity drawn a lottery, based on user's
Popularization activity of hobby statistics etc..
At present, most of network promotion applications are owned by individually promoting entrance and individually carry the page.Popularization activity
The input needing extra publicity resource goes drain, and its effect is largely dependent upon the quality promoting entrance.Microblogging conduct
The social network-i i-platform of Information Sharing, easily can provide entrance for various types of popularization.And it is currently based on microblogging
In extension programme, the basic url using the profile information placing popularization object in Twitter message content and the carrying page
The mode of (Uniform Resource Locato, URL) is realized, the user of the corresponding Twitter message of uppick,
By checking brief introduction and this url can be clicked on, you can participation popularization activity in the corresponding web page page is jumped to by browser, or
Person is to look at shop, product and service of popularization etc..
Existing based in the way of promotion of Twitter message, promote user's complete activity of must reaching the standard grade and carry page
Face, technical requirements are of a relatively high so that the cost promoted increases, and, the transmission of Twitter message does not have specific aim so that promoting
Inefficiency, also increased the popularization cost of user in a disguised form.
Content of the invention
Embodiment of the present invention technical problem to be solved is, provides a kind of promotion method based on Twitter message, dress
Put and system, the extension service based on microblogging can be completed targetedly, at low cost.
In order to solve above-mentioned technical problem, embodiments provide a kind of promotion method based on Twitter message, bag
Include：
Statistical disposition is carried out to the Twitter message obtaining, obtains hot issue statistical information；
Obtain the popularization data of configuration, and obtain the promotional content configured information that described popularization data includes；
Promotional content configured information according to described acquisition and hot issue statistical information, are described popularization data selection
The hot issue joined；
Generate and include the described popularization page promoting data, and promote, by generate, the hot topic that the page is loaded into described selection
In the display page of each Twitter message corresponding to topic.
Correspondingly, the embodiment of the present invention additionally provides a kind of popularization device based on Twitter message, including：
Statistical module, for carrying out statistical disposition to the Twitter message obtaining, obtains hot issue statistical information；
Acquisition module, for obtaining the popularization data of configuration, and obtains the promotional content instruction that described popularization data includes
Information；
Selecting module, for the promotional content configured information according to described acquisition and hot issue statistical information, for described
Promote the hot issue that data selects coupling；
Load-on module, includes the described popularization page promoting data for generating, and the popularization page of generation is loaded into
In the display page of each Twitter message corresponding to the hot issue of described selection.
Correspondingly, the embodiment of the present invention additionally provides a kind of extension system based on Twitter message, server, the first client
End and multiple second clients；
Described first client, promotes data for configuration；
The plurality of second client, for receiving and dispatching and showing Twitter message；
Described server, for obtaining the Twitter message that the plurality of second client sends, and carries out statistical disposition, obtains
To hot issue statistical information；Obtain the popularization data of described first client configuration, and obtain what described popularization data included
Promotional content configured information；Promotional content configured information according to described acquisition and hot issue statistical information, are described popularization
Data selects the hot issue of coupling；Generate and include the described popularization page promoting data, and the popularization page generating is loaded
In the display page of each Twitter message corresponding to the hot issue of described selection, in order in corresponding multiple second clients
In end, display is loaded with the display page including the Twitter message promoting the page.
The embodiment of the present invention passes through to carry out hot issue statistics respectively and user promotes the acquisition of data, can push away user
Wide data targetedly matches in hot issue, realize loading in the corresponding Twitter message of hot issue and showing including
Promote the popularization page of data, improve the effective percentage of popularization, and do not need to develop a complete carrying activity data
Web page, saves popularization cost, and implementation is quick, preferably meets user to the automatization of event promotion, intellectuality
Demand.
Brief description
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Have technology description in required use accompanying drawing be briefly described it should be apparent that, drawings in the following description be only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, acceptable
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is a kind of schematic flow sheet of promotion method based on Twitter message of the embodiment of the present invention；
Fig. 2 is the schematic flow sheet based on the promotion method of Twitter message for the another kind of the embodiment of the present invention；
Fig. 3 is the configuration diagram of the hot issue popularization activity of the embodiment of the present invention；
Fig. 4 is a kind of structural representation of extension system based on Twitter message of the embodiment of the present invention；
Fig. 5 is a kind of structural representation of popularization device based on Twitter message of the embodiment of the present invention；
Fig. 6 is the structural representation promoting device based on Twitter message for the another kind of the embodiment of the present invention；
Fig. 7 is the one of which structural representation of the acquisition module in Fig. 6；
Fig. 8 is the one of which structural representation of the load-on module in Fig. 6；
Fig. 9 is a kind of structural representation of server of the embodiment of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation description is it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of not making creative work
Embodiment, broadly falls into the scope of protection of the invention.
In embodiments of the present invention, on the one hand can carry out statistical disposition to substantial amounts of Twitter message, obtain one or
Multiple hot issues, on the other hand can direct access user configured popularization data.It is then based on promoting pushing away of including of data
Wide content indication information mating corresponding hot issue (for example by way of keyword match), then in the hot topic of coupling
The corresponding Twitter message of topic shows that increasing display in the page includes the popularization page of popularization data it is achieved that the embodiment of the present invention
The popularization based on Twitter message.
Refer to Fig. 1, be a kind of schematic flow sheet of promotion method based on Twitter message of the embodiment of the present invention, this
The methods described of bright embodiment can be realized by all types of micro blog server being individually used in fact it is also possible to apply at one
Now in the server based on the popularization of Twitter message, to obtain relevant information by communicating with micro blog server and to complete at popularization
Reason, specifically, methods described includes：
S101：Statistical disposition is carried out to the Twitter message obtaining, obtains hot issue statistical information.
Server can pass through network web microblogging main website, instant messaging applications client and the wireless side of application
The user terminal such as microblogging client in receive the Twitter message that microblog users send, web microblogging main website, instant messaging application visitor
The user terminals such as the microblogging client of family end and wireless side can be by unified Access Layer (access cluster) by Twitter message
Send to server, certain polymerization convergence is carried out by server, provides the service meeting application demand, such as homepage meter
Calculate, deliver the logical process such as logical process, then be distributed by transfer distribution module.Server disappears in the microblogging of the layer that is applied
Any time of breath, you can the content based on the Twitter message getting, to count and to obtain hot issue.
In described S101, statistics obtains hot issue statistical information and specifically can include：Carry out participle to content of microblog to obtain
Key word phrase, then the quantity to the Twitter message using these key word phrases and corresponding message parameter are weighted counting
Calculating, thus obtaining the hot value of key word phrase, after being ranked up based on hot value, obtaining hot microblog topic seniority among brothers and sisters, this seniority among brothers and sisters
It is hot issue statistical information.
S102：Obtain the popularization data of configuration, and obtain the promotional content configured information that described popularization data includes.
Described popularization data can be to have user's typing in the data configuration interface that microblogging provides of popularization demand
Promote data, specifically for example number is promoted in logging data in the data configuration interface of the forms such as the activity centre providing, micro- activity
According to.
Promote that data is specifically as follows prize drawing class activity, type is promoted in investigation class activity etc. or retail shop is recommended,
The popularization type of the form such as product and service recommendation, based on different popularization types, server connects from different data inputting
The popularization data of receive user typing in mouthful.Promote data and include accordingly promoting the particular content information of object (as introduction, picture
Deng), keyword message, promote popularization type indication information etc. of type for instruction.
S103：Promotional content configured information according to described acquisition and hot issue statistical information, are described popularization data
Select the hot issue of coupling.
Specifically can mode based on keyword match selecting hot issue, described promotional content configured information is institute
State and promote the popularization keyword that data includes, according to preset matched rule, keyword will be promoted micro- with each hot issue
The keyword that rich message content includes is mated, once the match is successful, then selects corresponding microblog hot topic, to realize
Both associations.For example, for the popularization activity of prize drawing class, user can configure the keywords such as prize drawing, gift name.Then from
To hot issue statistical information in extract corresponding keyword and compare, according to preset matched rule, if extracted
Comprise in keyword to comprise described gift name to the keywords, or the keyword extracting such as related shopping of drawing a lottery, win Grand Prix,
So it is assured that described data of promoting is matched with the microblog topic of the keyword including this extraction, can be by this popularization number
According to associated with it.Wherein, keyword can be configured as needed.
S104：Generate and include the described popularization page promoting data, and the popularization page of generation is loaded into described selection
The display page of each Twitter message corresponding to hot issue in.
The popularization type indication information that server includes according to popularization data, from preset page assembly template set
Select the corresponding page assembly template promoting type, based on this corresponding logic of page assembly template (prize drawing logic, system accordingly
Meter logic rules etc.) obtain including the described popularization page promoting data, and the popularization page of generation is loaded into described selection
The display page of each Twitter message corresponding to hot issue in.Specifically the described popularization page can be shown as Twitter message
Show two grades of pages of the page, described popularization page fault is packed up under normal circumstances, user clicks on moving-picture or " clicking on prize drawing "
After link, launch this popularization page and be shown to user.
The embodiment of the present invention passes through to carry out hot issue statistics respectively and user promotes the acquisition of data, can push away user
Wide data targetedly matches in hot issue, realize loading in the corresponding Twitter message of hot issue and showing including
Promote the popularization page of data, improve the effective percentage of event promotion, and do not need to develop a complete carrying activity number
According to web page, save popularization cost.
Refer to Fig. 2 again, be the schematic flow sheet based on the promotion method of Twitter message for the another kind of the embodiment of the present invention,
The methods described of the embodiment of the present invention can be applicable to one and is individually used for realizing in the server based on the popularization of Twitter message,
To obtain relevant information by communicating with micro blog server and to complete popularization process, specifically, methods described includes：
S201：Send to micro blog server and subscribe to request to subscribe to Twitter message.
S202：Receive the described Twitter message subscribing to request return of described micro blog server response；
Described micro blog server is the service of the operations such as existing reception, process and forwarding for realizing Twitter message
Device, the described subscription of described micro blog server response asks the Twitter message returning to include by the client based on web, based on immediately
Any one or more in the client of communications applications and microblogging client is sent to described microblogging service by open interface
The Twitter message of device.
Described micro blog server mandate is asked to send by initiating subscription request to micro blog server in described S201
Its Twitter message processing.Can consult based between service provider (event promotion user and the user providing microblogging service)
Information complete the subscription mandate of Twitter message.Specifically can be pulled subscription described microblogging based on a special microblog account
The Twitter message of server process.
S203：Statistical disposition is carried out to the Twitter message obtaining, obtains hot issue statistical information.
In described S203, statistics obtains hot issue statistical information and specifically can include：Carry out participle to content of microblog to obtain
To key word phrase, then the quantity to the Twitter message using these key word phrases and corresponding message parameter are weighted
Calculating, thus obtaining the hot value of key word phrase, after being ranked up based on hot value, obtaining hot microblog topic seniority among brothers and sisters, this row
Row is hot issue statistical information.
S204：Obtain the popularization data of configuration.
Specifically, in embodiments of the present invention, described S204 specifically can include：At least one number promoting type of setting
According to typing interface, receive the user's typing the corresponding data configuration interface promoting type from the transmission of described data inputting interface
Popularization data.For example for prize drawing class activity, then provide prize drawing class Active Interface, investigation class activity then provides investigation class activity
Interface, the popularization of retail shop, product and service then provides corresponding retail shop, product and service class interface.
Certainly, in other embodiments it is also possible to be accessed different types of by a unified data inputting interface
Activity data, in logical process further according to promote data in promote type indication information to execute different logical process with
And promote the process of the page.
S205：Obtain the popularization keyword that the popularization data of described configuration includes, described popularization keyword is defined as pushing away
Wide content indication information.
In embodiments of the present invention, the mode based on keyword match is come for promoting data selection hot issue.Obtain institute
State the popularization keyword by user's typing that the popularization data of configuration includes；And/or the popularization data of described configuration included
Promotional content information carries out word segmentation processing, is promoted keyword.
S206：Promotional content configured information according to described acquisition and hot issue statistical information, are described popularization data
Select the hot issue of coupling.
Specifically can mode based on keyword match selecting hot issue, described promotional content configured information is institute
State and promote the popularization keyword that data includes, according to preset matched rule, keyword will be promoted micro- with each hot issue
The keyword that rich message content includes is mated, once the match is successful (exist keyword same or like like when mate into
Work(), then the result according to coupling selects corresponding microblog hot topic, to realize both associations.For example, for prize drawing class
Popularization activity, user can configure the keywords such as prize drawing, gift name.Then extract phase from the hot issue statistical information obtaining
The keyword answered is compared, according to preset matched rule, if comprise in the keyword extracting the shopping related with prize drawing,
Win in the keyword such as Grand Prix, or the keyword extracting and comprise described gift name, then be assured that described popularization data with
Microblog topic including the keyword of this extraction matches, can will be associated with it for this popularization data.
S207：According to promoting the popularization type indication information that data includes, from preset page assembly template set
Select the corresponding page assembly template promoting type.
It is provided with the different page assembly templates promoting type in page assembly template set, for example, prize drawing class is lived
Page assembly template that is dynamic, can arrange including traffic cycle, pounding the prize drawing form such as golden egg, Slot Machine, and for investigating class activity, then
Can be to arrange the page assembly template including the forms such as interest typing option, cumulative labelling.The popularization of retail shop, product and service
Then can be by picture and text and the page assembly template deposited carries corresponding popularization data.
S208：Load corresponding popularization data in described page assembly template, obtain promoting pushing away of data including described
The wide page.
It is loaded into promoting data in the page assembly template of corresponding popularization type, obtain including described popularization data
Promote the page.
S209：Promote the display that the page is loaded into each Twitter message corresponding to the hot issue of described selection by generate
In the page.
It is provided with the secondary interface of response user's clicking operation, described pushing away generation in the display page of Twitter message
The wide page is loaded in the display page of each Twitter message corresponding to the hot issue of described selection, including：By pushing away of generating
Wide page configuration is the secondary interface of response user's clicking operation, arranges each microblogging corresponding to the hot issue of described selection
In the display page of message.
After with the addition of the display interface of the Twitter message of the popularization page as secondary interface, check Twitter message in user
When, click on the peer link of Twitter message, what secondary interface can respond user clicks on current Twitter message display interface
Middle expansion, participates in popularization activity in order to microblog users in the popularization interface that this station is leaned on, without jumping to other pages.
The embodiment of the present invention passes through to carry out hot issue statistics respectively and user promotes the acquisition of data, can push away user
Wide data targetedly matches in hot issue, realize loading in the corresponding Twitter message of hot issue and showing including
Promote the popularization page of data, improve the effective percentage of event promotion, and do not need to develop a complete carrying activity number
According to web page, save popularization cost, promote the page generation and show during, using preset template and two
The mode of the level page, can quickly realize event promotion, preferably meet user to the automatization of event promotion, intellectuality
Demand.
Specifically refer to Fig. 3, be the configuration diagram of the hot issue popularization activity of the embodiment of the present invention.Base as shown in the figure
Framework of realizing in the popularization activity of microblog hot topic mainly issues part and popular words by hot issue part, popularization activity
Topic compatible portion is constituted.
Hot issue is partly responsible for the topic that user delivers is counted, and counts the hot issue in some cycles
List.Hot issue part can be divided into application layer, Access Layer, logical layer and data Layer.Application layer includes web main website, IMU
Letter applications client, microblogging client of wireless lateral terminal etc. provide the user the application accessing microblogging service.Access Layer is should
There is provided unified access cluster service with layer.Data Layer provides related atomic operation, the such as read-write of relation chain, the read-write of index
And the read-write of account information etc..Logical layer, by the atomic operation of data Layer is carried out with certain polymerization convergence, provides satisfaction
The service of application layer demand, such as homepage calculate, deliver logical process etc..
The topic that user is delivered by application layer, after processing by logical layer, is written to data Layer.Meanwhile, transfer from one department to another in
System can bypass a data, and hot issue part subscribes to topic data to transferring system, and carries out temperature seniority among brothers and sisters to topic, just may be used
Obtain the hot issue list in some cycles.By transferring system bypass data, it is possible to achieve decoupling in logic, data produces
Person only needs to provide data it is not necessary to be concerned about that who uses data to transferring system；Data consumer only needs to order to transferring system
Read the data of oneself needs, who provides data without care.
Popularization activity is issued part and is used for the issue activity of activity side.Popularization activity issue part can be divided into application layer, connect
Enter layer, logical layer and data Layer.Application layer includes user's industry such as the activity centre of microblog and micro- activity of microblogging main website
Business module.Access Layer has then carried out modularization to common activity, such as prize drawing class activity (traffic cycle, pound golden egg, Slot Machine etc.)
And investigation class activity.Logical layer includes the logic realization such as prize-winning logic and data statisticss rule.Data Layer offer activity indexes
The atomic operations such as read-write, the read-write of prize-winning reading and writing data, activity description and popularization keyword read-write.
Hot issue compatible portion obtains hot issue list from hot issue part, provides according to during the issue activity of activity side
Popularization keyword, popularization activity and hot issue are mated, are that hot issue is selected in existing popularization activity so that
In carrying this existing popularization activity in corresponding hot issue.
The embodiment of the present invention passes through to carry out hot issue statistics respectively and user promotes the acquisition of data, can push away user
Wide data targetedly matches in hot issue, realize loading in the corresponding Twitter message of hot issue and showing including
Promote the popularization page of data, improve the effective percentage of event promotion, and do not need to develop a complete carrying activity number
According to web page, save popularization cost, implementation is quick, preferably meet user to the automatization of event promotion, intelligence
Demand can be changed.
Below the extension system based on Twitter message for the embodiment of the present invention and device are described in detail.
Refer to Fig. 4 again, be a kind of structural representation of extension system based on Twitter message of the embodiment of the present invention, this
The described system of inventive embodiments includes：Server 1, the first client 2 and multiple second client 3；
Described first client 2, promotes data for configuration；
The plurality of second client 3, for receiving and dispatching and showing Twitter message；
Described server 1, for obtaining the Twitter message that the plurality of second client 3 sends, and carries out statistical disposition,
Obtain hot issue statistical information；Obtain the popularization data of described first client 2 configuration, and obtain described popularization data and include
Promotional content configured information；Promotional content configured information according to described acquisition and hot issue statistical information, push away for described
Wide data selects the hot issue of coupling；Generate and include the described popularization page promoting data, and the popularization page of generation is added
It is downloaded in the display page of each Twitter message corresponding to the hot issue of described selection, in order in corresponding multiple second visitors
In family end 3, display is loaded with the display page including the Twitter message promoting the page.
Described first client 2 and the second client 3 be specifically as follows mobile phone, panel computer, intelligent wearable device with
And PC waits the intelligent mobile terminal of network function, and described server 1 can be then all types of micro blog server
1 or one be individually used for realizing the server 1 of the popularization based on Twitter message, by communicating with micro blog server 1
Complete popularization process to obtain relevant information, implementing of this server 1 refers to the corresponding embodiment of above-mentioned Fig. 1 to Fig. 3
Description.
Specifically refer to Fig. 5, be a kind of structural representation of popularization device based on Twitter message of the embodiment of the present invention,
The described device of the embodiment of the present invention can be arranged in server, specifically can be arranged on the clothes in the system embodiment of above-mentioned Fig. 4
In business device 1, specifically, described device includes：
Statistical module 11, for carrying out statistical disposition to the Twitter message obtaining, obtains hot issue statistical information；
Acquisition module 12, for obtaining the popularization data of configuration, and obtains the described promotional content that includes of data of promoting and refers to
Show information；
Selecting module 13, for the promotional content configured information according to described acquisition and hot issue statistical information, is institute
State and promote the hot issue that data selects coupling；
Load-on module 14, includes the described popularization page promoting data for generating, and the popularization page generating is loaded
In the display page of each Twitter message corresponding to the hot issue of described selection.
The microblogging of the network web microblogging main website, instant messaging applications client and wireless side of application can be passed through
In the user terminals such as client receive microblog users send Twitter message, web microblogging main website, instant messaging applications client,
And Twitter message can be sent by the user terminal such as the microblogging client of wireless side by unified Access Layer (access cluster)
To server, certain polymerization convergence is carried out by server, the service meeting application demand is provided, such as homepage calculates, sends out
The logical process such as table logical process, then be distributed by transfer distribution module.Described statistical module 11 is micro- in the layer that is applied
Any time of rich message, you can the content based on the Twitter message getting, to count and to obtain hot issue.
In described statistical module 11, statistics obtains hot issue statistical information concrete implementation mode and can be：Described statistics
Module 11 carries out participle to content of microblog and obtains key word phrase, the then number to the Twitter message using these key word phrases
Amount and corresponding message parameter are weighted, thus obtaining the hot value of key word phrase, are ranked up based on hot value
After obtain hot microblog topic seniority among brothers and sisters, this seniority among brothers and sisters be hot issue statistical information.
The popularization data that described acquisition module 12 gets can be to have the number that the user of popularization demand provides in microblogging
According to the popularization data of typing in configuration interface, specifically for example：Data configuration circle in forms such as the activity centre providing, micro- activities
In face, data is promoted in logging data.Promote data and be specifically as follows prize drawing class activity, investigation class activity etc. popularization type, also may be used
Think the popularization type of the forms such as retail shop's recommendation, product and service recommendation, based on different popularization types, described acquisition module
12 from different data inputting interfaces receive user typing popularization data.Promote the tool that data specifically can include popularization activity
Body content information (as introductions, picture etc.), keyword message, the popularization type indication information etc. for instruction popularization type.
Described selecting module 13 specifically can mode based on keyword match selecting hot issue, described promotional content
Configured information be described promote the popularization keyword that includes of data, according to preset matched rule, will promote keyword and
The keyword that in each hot issue, Twitter message content includes is mated, once the match is successful, then selects corresponding microblogging
Hot issue, to realize both associations.For example, for the popularization activity of prize drawing class, user can configure prize drawing, gift name etc.
Keyword.Then extract corresponding keyword from the hot issue statistical information obtaining to compare, according to preset coupling
Rule, if comprising the shopping related to prize drawing, winning in the keywords such as Grand Prix, or the keyword extracting in the keyword extracting
Comprise described gift name, described selecting module 13 is assured that the described microblogging promoting data and the keyword including this extraction
Topic matches, can will be associated with it for this popularization data.Wherein, keyword can be configured as needed.
The popularization type indication information that described load-on module 14 includes according to popularization data, from preset page assembly mould
Select the corresponding page assembly template promoting type in plate set, (taken out accordingly based on this corresponding logic of page assembly template
Prize logic, statistical rules logic etc.) obtain including the described popularization page promoting data, and the popularization page of generation is loaded into
In the display page of each Twitter message corresponding to the hot issue of described selection.Described load-on module 14 specifically can will be described
Promote two grades of pages that the page shows the page as Twitter message, described popularization page fault is packed up under normal circumstances, Yong Hudian
After hitting the link such as moving-picture or " clicking on prize drawing ", launch this popularization page and be shown to user.
The embodiment of the present invention passes through to carry out hot issue statistics respectively and user promotes the acquisition of data, can push away user
Wide data targetedly matches in hot issue, realize loading in the corresponding Twitter message of hot issue and showing including
Promote the popularization page of data, improve the effective percentage of event promotion, and do not need to develop a complete carrying activity number
According to web page, save popularization cost, implementation is quick, preferably meet user to the automatization of event promotion, intelligence
Demand can be changed.
Further, then refer to Fig. 6, be the embodiment of the present invention the knot based on the popularization device of Twitter message for the another kind
Structure schematic diagram, the described device of the embodiment of the present invention can be arranged in server, and the system that specifically can be arranged on above-mentioned Fig. 4 is implemented
Example in server 1 in, specifically, described device include above-mentioned statistical module 11, acquisition module 12, selecting module 13 and
Load-on module 14, further, in embodiments of the present invention, described device can also include：
Subscribing module 15, subscribes to request to subscribe to Twitter message for sending to micro blog server；
Receiver module 16, for receiving, described micro blog server response is described to subscribe to the Twitter message that request returns；
Wherein, the described subscription of described micro blog server response asks the Twitter message returning to include by the client based on web
Any one or more in end, the client based on instant messaging application and microblogging client is sent to institute by open interface
State the Twitter message of micro blog server.
Described micro blog server is the service of the operations such as existing reception, process and forwarding for realizing Twitter message
Device, the described subscription of described micro blog server response asks the Twitter message returning to include by the client based on web, based on immediately
Any one or more in the client of communications applications and microblogging client is sent to described microblogging service by open interface
The Twitter message of device.
Described subscribing module 15 asks described micro blog server mandate to be sent out by initiating subscription request to micro blog server
Give the Twitter message that it is processed.Can assist based between service provider (event promotion user and the user providing microblogging service)
The information of business completes the subscription mandate of Twitter message.Specifically can be pulled subscription based on a special microblog account described micro-
The Twitter message of rich server process.
Still optionally further, in embodiments of the present invention, as shown in fig. 7, described acquisition module 12 specifically can include：
Acquiring unit 121, for obtaining the popularization data of configuration；
Determining unit 122, the popularization keyword that the popularization data for obtaining described configuration includes, promote key by described
Word is defined as promotional content configured information.
Wherein, described determining unit 122, popularization data specifically for obtaining described configuration include by user's typing
Promote keyword；And/or word segmentation processing is carried out to the promotional content information that the popularization data of described configuration includes, it is promoted pass
Key word.
Described acquiring unit 121, specifically for arranging at least one data inputting interface promoting type, and receives from institute
State the popularization data of user's typing in the corresponding data configuration interface promoting type of data inputting interface transmission.
Still optionally further, in embodiments of the present invention, as shown in figure 8, described load-on module 14 specifically can include：
Select unit 141, for according to promoting the popularization type indication information that data includes, from preset page assembly
The corresponding page assembly template promoting type is selected in template set；
First loading unit 142, for loading corresponding popularization data in described page assembly template, obtains including institute
State the popularization page promoting data；
Second loading unit 143, for being loaded into the page of promoting generating corresponding to the hot issue of described selection
In the display page of each Twitter message.
Wherein, described second loading unit 143, the popularization page configuration specifically for generating is that response user clicks on behaviour
The secondary interface made, is arranged in the display page of each Twitter message corresponding to the hot issue of described selection.
Refer to Fig. 9 again, be a kind of structural representation of server of the embodiment of the present invention, the embodiment of the present invention described
Server includes：At least one processor 1001, such as CPU, at least one communication bus 1002, at least one network interface
1003, memorizer 1004.Wherein, communication bus 1002 is used for realizing the connection communication between these assemblies.Wherein, described network
Interface 1003 optionally can include the wireline interface of standard, wave point (as WI-FI, mobile communication interface etc.).Described deposit
Reservoir 1004 can be high-speed RAM memorizer or non-labile memorizer (non-volatile memory), example
As at least one disk memory.Described memorizer 1004 optionally can also be that at least one is located remotely from aforementioned processor
1001 storage device.As shown in figure 9, as the operating system that is stored with a kind of memorizer 1004 of computer-readable storage medium,
Network communication module, and be stored with popularization and application program and other programs based on Twitter message.
Wherein specific, described processor 1001 can be used for calling store in described memorizer 1004 to disappear based on microblogging
The popularization and application program of breath, executes following steps：
Statistical disposition is carried out to the Twitter message obtaining, obtains hot issue statistical information；
Obtain the popularization data of configuration, and obtain the promotional content configured information that described popularization data includes；
Promotional content configured information according to described acquisition and hot issue statistical information, are described popularization data selection
The hot issue joined；
Generate and include the described popularization page promoting data, and promote, by generate, the hot topic that the page is loaded into described selection
In the display page of each Twitter message corresponding to topic.
Wherein, described processor 1001 execute described carry out statistical disposition to getting Twitter message, obtain popular words
Before topic statistical information, can also carry out following steps：
Send to micro blog server and subscribe to request to subscribe to Twitter message；
Receive the described Twitter message subscribing to request return of described micro blog server response；
Wherein, the described subscription of described micro blog server response asks the Twitter message returning to include by the client based on web
Any one or more in end, the client based on instant messaging application and microblogging client is sent to institute by open interface
State the Twitter message of micro blog server.
Wherein, the popularization data that described processor 1001 configures in the described acquisition of execution, and obtain described popularization packet
During the promotional content configured information including, specifically execute following steps：
Obtain the popularization data of configuration；
Obtain the popularization keyword that the popularization data of described configuration includes, described popularization keyword is defined as promotional content
Configured information.
Wherein, described processor 1001 is executing the popularization keyword that the described popularization data obtaining described configuration includes
When, specifically execute following steps：
Obtain the popularization keyword by user's typing that the popularization data of described configuration includes；And/or
The promotional content information that the popularization data of described configuration is included carries out word segmentation processing, is promoted keyword.
Wherein, described processor 1001, when executing the described popularization data obtaining configuration, specifically executes following steps：
At least one data inputting interface promoting type of setting；
Receive the user's typing the corresponding data configuration interface promoting type from the transmission of described data inputting interface
Promote data.
Wherein, described processor 1001 includes the described popularization page promoting data in described generation of execution, and will generate
Promote the page when being loaded in the display page of each Twitter message corresponding to the hot issue of described selection, concrete execution is such as
Lower step：
According to promoting the popularization type indication information that data includes, it is right to select from preset page assembly template set
The page assembly template of type should be promoted；
Load corresponding popularization data in described page assembly template, obtain including the described popularization page promoting data
Face；
Promote the display page that the page is loaded into each Twitter message corresponding to the hot issue of described selection by generate
In.
Wherein, described processor 1001 is provided with two grades of response user's clicking operation in the display page of Twitter message
The page of promoting generating described is loaded into the aobvious of each Twitter message corresponding to the hot issue of described selection executing by interface
When showing in the page, specifically execute following steps：
The secondary interface that the popularization page configuration generating is response user's clicking operation, arranges the hot topic of described selection
In the display page of each Twitter message corresponding to topic.
Specifically, the described device of the embodiment of the present invention and implementing of server refer to above-mentioned Fig. 1 to Fig. 3 method
Description in embodiment.
The embodiment of the present invention passes through to carry out hot issue statistics respectively and user promotes the acquisition of data, can push away user
Wide data targetedly matches in hot issue, realize loading in the corresponding Twitter message of hot issue and showing including
Promote the popularization page of data, improve the effective percentage of event promotion, and do not need to develop a complete carrying activity number
According to web page, save popularization cost, promote the page generation and show during, using preset template and two
The mode of the level page, can quickly realize event promotion, preferably meet user to the automatization of event promotion, intellectuality
Demand.
One of ordinary skill in the art will appreciate that realizing all or part of flow process in above-described embodiment method, it is permissible
Instruct related hardware to complete by computer program, described program can be stored in a computer read/write memory medium
In, this program is upon execution, it may include as the flow process of the embodiment of above-mentioned each method.Wherein, described storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access
Memory, RAM) etc..
Above disclosed be only present pre-ferred embodiments, certainly the right model of the present invention can not be limited with this
Enclose, the equivalent variations therefore made according to the claims in the present invention, still belong to the scope that the present invention is covered.
Claims (15)
1. a kind of promotion method based on Twitter message is it is characterised in that include：
Statistical disposition is carried out to the Twitter message obtaining, obtains hot issue statistical information；
Obtain the popularization data of configuration, and obtain the promotional content configured information that described popularization data includes；
Promotional content configured information according to described acquisition and hot issue statistical information, are that described data of promoting selects coupling
Hot issue；
Generate and include the described popularization page promoting data, and promote, by generate, the hot issue that the page is loaded into described selection
In the display page of corresponding each Twitter message.
2. the method for claim 1, it is characterised in that described carry out statistical disposition to getting Twitter message, obtains
Before hot issue statistical information, also include：
Send to micro blog server and subscribe to request to subscribe to Twitter message；
Receive the described Twitter message subscribing to request return of described micro blog server response；
Wherein, the described subscription of described micro blog server response asks the Twitter message returning to include by the client based on web, base
Any one or more in the client and microblogging client of instant messaging application is sent to described micro- by open interface
The Twitter message of rich server.
3. the method for claim 1, it is characterised in that the popularization data of described acquisition configuration, and obtains described popularization
The promotional content configured information that data includes, including：
Obtain the popularization data of configuration；
Obtain the popularization keyword that the popularization data of described configuration includes, described popularization keyword is defined as promotional content instruction
Information.
4. method as claimed in claim 3 is it is characterised in that the popularization that the popularization data of the described configuration of described acquisition includes is closed
Key word, including：
Obtain the popularization keyword by user's typing that the popularization data of described configuration includes；And/or
The promotional content information that the popularization data of described configuration is included carries out word segmentation processing, is promoted keyword.
5. method as claimed in claim 3 it is characterised in that described acquisition configuration popularization data, including：
At least one data inputting interface promoting type of setting；
Receive the popularization of the user's typing the corresponding data configuration interface promoting type from the transmission of described data inputting interface
Data.
6. method as claimed in claim 5 it is characterised in that described generation include described promote data the popularization page, and
The page of promoting generating is loaded in the display page of each Twitter message corresponding to the hot issue of described selection, including：
According to promoting the popularization type indication information that data includes, correspondence is selected to push away from preset page assembly template set
The page assembly template of wide type；
Load corresponding popularization data in described page assembly template, obtain including the described popularization page promoting data；
The page of promoting generating is loaded in the display page of each Twitter message corresponding to the hot issue of described selection.
7. method as claimed in claim 5 is it is characterised in that be provided with response user's point in the display page of Twitter message
Hit the secondary interface of operation, described each microblogging that the popularization the generating page is loaded into corresponding to the hot issue of described selection disappears
In the display page of breath, including：
The secondary interface that the popularization page configuration generating is response user's clicking operation, arranges the hot issue of described selection
In the display page of corresponding each Twitter message.
8. a kind of popularization device based on Twitter message is it is characterised in that include：
Statistical module, for carrying out statistical disposition to the Twitter message obtaining, obtains hot issue statistical information；
Acquisition module, for obtaining the popularization data of configuration, and obtains the promotional content configured information that described popularization data includes；
Selecting module, for the promotional content configured information according to described acquisition and hot issue statistical information, is described popularization
Data selects the hot issue of coupling；
Load-on module, includes the described popularization page promoting data for generating, and the popularization page of generation is loaded into described
In the display page of each Twitter message corresponding to hot issue selecting.
9. device as claimed in claim 8 is it is characterised in that also include：
Subscribing module, subscribes to request to subscribe to Twitter message for sending to micro blog server；
Receiver module, for receiving, described micro blog server response is described to subscribe to the Twitter message that request returns；
Wherein, the described subscription of described micro blog server response asks the Twitter message returning to include by the client based on web, base
Any one or more in the client and microblogging client of instant messaging application is sent to described micro- by open interface
The Twitter message of rich server.
10. device as claimed in claim 8 is it is characterised in that described acquisition module includes：
Acquiring unit, for obtaining the popularization data of configuration；
Determining unit, the popularization keyword that the popularization data for obtaining described configuration includes, described popularization keyword is determined
For promotional content configured information.
11. devices as claimed in claim 10 it is characterised in that
Described determining unit, the popularization keyword by user's typing that the popularization data specifically for obtaining described configuration includes；
And/or word segmentation processing is carried out to the promotional content information that the popularization data of described configuration includes, it is promoted keyword.
12. devices as claimed in claim 10 it is characterised in that
Described acquiring unit, specifically for arranging at least one data inputting interface promoting type, and receives from described data
The popularization data of the user of typing interface transmission typing in the corresponding data configuration interface promoting type.
13. devices as claimed in claim 12 are it is characterised in that described load-on module includes：
Select unit, for according to promoting the popularization type indication information that data includes, from preset page assembly template set
The corresponding page assembly template promoting type is selected in conjunction；
First loading unit, for loading corresponding popularization data in described page assembly template, obtains including described popularization
The popularization page of data；
Second loading unit, each microblogging for being loaded into the popularization the generating page corresponding to the hot issue of described selection disappears
In the display page of breath.
14. devices as claimed in claim 13 it is characterised in that
Described second loading unit, specifically for two grades of boundaries being response user's clicking operation by the popularization page configuration generating
Face, is arranged in the display page of each Twitter message corresponding to the hot issue of described selection.
A kind of 15. extension systems based on Twitter message are it is characterised in that include：Server, the first client and multiple second
Client；
Described first client, promotes data for configuration；
The plurality of second client, for receiving and dispatching and showing Twitter message；
Described server, for obtaining the Twitter message that the plurality of second client sends, and carries out statistical disposition, obtains heat
Door topic statistical information；Obtain the popularization data of described first client configuration, and obtain the popularization that described popularization data includes
Content indication information；Promotional content configured information according to described acquisition and hot issue statistical information, are described popularization data
Select the hot issue of coupling；Generate and include the described popularization page promoting data, and the popularization page of generation is loaded into institute
State in the display page of each Twitter message corresponding to the hot issue of selection, in order in corresponding multiple second clients
Display is loaded with the display page including the Twitter message promoting the page.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410046877.4A CN104142975B (en) | 2014-02-10 | 2014-02-10 | Microblog information promotion method, device and system |
| PCT/CN2015/072276 WO2015117558A1 (en) | 2014-02-10 | 2015-02-05 | Promotion method, apparatus, and system based on microblog message |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410046877.4A CN104142975B (en) | 2014-02-10 | 2014-02-10 | Microblog information promotion method, device and system |
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| CN104142975A CN104142975A (en) | 2014-11-12 |
| CN104142975B true CN104142975B (en) | 2017-02-08 |
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| CN201410046877.4A Active CN104142975B (en) | 2014-02-10 | 2014-02-10 | Microblog information promotion method, device and system |
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| CN104142975B (en) * | 2014-02-10 | 2017-02-08 | 腾讯科技（深圳）有限公司 | Microblog information promotion method, device and system |
| CN106612230B (en) * | 2015-10-27 | 2020-10-27 | 腾讯科技（北京）有限公司 | Media information popularization method, client and server |
| CN106941410B (en) * | 2017-01-24 | 2020-12-29 | 苏宁云计算有限公司 | Method and device for rapidly displaying virtual article |
| CN107257314A (en) * | 2017-06-05 | 2017-10-17 | 成都知道创宇信息技术有限公司 | A kind of message statistics analysis method based on wechat group |
| CN108536786B (en) * | 2018-03-29 | 2021-07-27 | 百度在线网络技术（北京）有限公司 | Information recommendation method and device, server and storage medium |
| CN110046384B (en) * | 2019-03-12 | 2021-02-12 | 北京字节跳动网络技术有限公司 | Model instantiation method and device, electronic equipment and computer-readable storage medium |
| CN112905921B (en) * | 2020-08-05 | 2024-03-15 | 腾讯科技（深圳）有限公司 | Page content display method and device |
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| KR20110032668A (en) * | 2009-09-23 | 2011-03-30 | (주)애드앤이슈 | System for providing contents usign widget application and mehtod thereoof |
| US20120109754A1 (en) * | 2010-11-03 | 2012-05-03 | Microsoft Corporation | Sponsored multi-media blogging |
| CN104142975B (en) * | 2014-02-10 | 2017-02-08 | 腾讯科技（深圳）有限公司 | Microblog information promotion method, device and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102414705A (en) * | 2009-03-03 | 2012-04-11 | 谷歌公司 | Method and system for providing advertising to users of social network |
| CN102929892A (en) * | 2011-08-12 | 2013-02-13 | 莫润刚 | Accurate information promoting system and method based on social network |
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| CN104142975A (en) | 2014-11-12 |
| WO2015117558A1 (en) | 2015-08-13 |
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