KR20110032668A - System for providing contents usign widget application and mehtod thereoof - Google Patents

Abstract

PURPOSE: A system for providing content using widget application and a method thereof are provided to reduce the use of terminal resources using the widget application. CONSTITUTION: A user terminal(110) requests a content through a widget application(100). The user terminal provides the received hot issue content information and advertisement content information to the user through the widget application. A content providing server(120) searches one or more hot issue content information in the first DB(130). The content providing server searches the advertisement content information in the second DB(140). The content providing server transmits the searched information to the widget application.

Description

System for providing contents using widget application and method thereof {SYSTEM FOR PROVIDING CONTENTS USIGN WIDGET APPLICATION AND MEHTOD THEREOOF}

The present invention relates to providing content using a widget application installed in a user terminal. More specifically, the advertisement content information as well as hot issue content information requested from a widget application installed in a user terminal, for example, a computer is searched and scheduled. By providing a widget application that pops up for a certain period of time at a time period, not only the user can receive the desired hot issue content information through the widget application, but also can receive various advertisement contents by randomly receiving advertisement content information. In conjunction with the browser and microblog, the widget application receives the content information related to the search word entered through the search box of the web browser and the updated content in the user's micro-blog. It relates to a content delivery system and method using a widget application that can be provided to the user.

Widget application refers to a small program having a small data size, and refers to various applications that are provided as desktop icons in an environment such as a PC and occupy a small space on a background screen.

Widget application is a widget to perform a variety of functions from a widget application that provides a decorative effect, such as a clock, a frame function, to an informational widget application such as email notification, RSS reception of specific homepage information, real-time weather information, breaking news information Applications continue to be developed.

Such a widget application can provide various contents provided by the widget application to the user while remaining in the user terminal such as a computer, etc. Since the conventional widget application continuously requests the content to the server that provides the content while the user resides in the user terminal. Using a lot of resources (source) of the terminal can reduce the performance of the terminal.

In addition, since the conventional widget application receives only the content information provided by the server arbitrarily and provides the same to the user, the interest of the user may be deteriorated.

Therefore, there is a need for a system that can increase the user's interest while reducing the resource usage of the terminal using a widget application.

An object according to an embodiment of the present invention, which was created to solve the above problems, is to receive advertising content information as well as hot issue content information for a preset content type requested by a widget application, and display the received content. By popping up the widget application during the exposure time at the exposure time period set by the user, the user can receive the desired type of content and provides various advertisement contents to generate profits by providing the advertisement contents. It is to provide a providing system and a method thereof.

Furthermore, another object according to an embodiment of the present invention is to request / receive content information related to a search word input in a search box of a web browser and display the same in a widget application, thereby providing content information related to a search word to a user. It is to provide a content providing system and a method using a widget application that can be convenient to the user.

Furthermore, another object according to an embodiment of the present invention is to check the user's microblog from time to time by providing the updated content to the user through the widget application when the content is updated in the user's microblog preset in the widget application. It is to provide a content providing system and a method using a widget application that can eliminate the inconvenience.

In order to achieve the above object, a content providing system using a widget application according to an aspect of the present invention includes a widget (widget) application, and requests the content through the widget application to receive hot issue content information and advertising content information and A user terminal providing the received hot issue content information and the advertisement content information to a user through the widget application; A first DB for storing content information including hot issue content information set as a hot issue; A second DB for storing advertisement content information about an advertisement; And searching for the at least one hot issue content information in the first DB when the content is requested from the widget application, and searching the advertisement content information in a preset manner in the second DB. And a content providing server configured to provide the advertisement content information to the widget application, wherein the widget application may be exposed to a portion of a screen of the user terminal in a popup form for a preset exposure time at a preset exposure time period.

Preferably, the widget application may request the selected theme content from among a plurality of theme content types selectable from the widget application to the content providing server to receive hot issue content information on the selected theme content from the content providing server. .

Preferably, the widget application may provide a time setting item to enable the user to set the exposure time period and the exposure time to which the widget application is exposed.

Preferably, when the search word is input to a search box of a web browser executed in the user terminal, the widget application requests and receives the content information related to the search word related to the search word to provide the search word related content information. Can be.

Preferably, the widget application may receive and provide the updated contents when the contents are updated in the micro-blog of the user, and the microblog of the user preset in the widget application when the widget application is executed. By providing the information to the microblog server, by receiving the updated content in real time from the microblog server or by providing a microblog information of the user preset to the widget application at a predetermined first time period to the microblog server, The updated content may be received from the microblog server at an interval of 1 hour.

A content providing method using a widget application according to an aspect of the present invention includes a user terminal including a widget application, and a content providing server providing hot user content information and advertisement content information set as a hot issue to the user through the widget application. A content providing method using a system, comprising: requesting, by the widget application, hot issue content information to be displayed through the widget application to the content providing server; Searching, by the content providing server, hot issue content information requested from the widget application, and providing the retrieved hot issue content information and preset advertisement content information to the widget application; And receiving, by the widget application, the hot issue content information and the advertisement content information retrieved from the content providing server, and popping it on the screen of the user terminal for a predetermined time period at a preset time period.

Other objects and features of the present invention in addition to the above objects will be apparent from the description of the embodiments with reference to the accompanying drawings.

Preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, detailed descriptions of related well-known configurations or functions are omitted.

Hereinafter, a content providing system and a method using the widget application according to an embodiment of the present invention will be described in detail with reference to FIGS. 1 to 9.

1 illustrates a content providing system using a widget application according to an embodiment of the present invention.

Referring to FIG. 1, the content providing system includes a user terminal 110, a content providing server 120, a first DB 130, a second DB 140, and a microblog server 150.

The first DB 130 is a database for storing hot issue content information and other various content information set as a hot issue, and the content information stored in the first DB 130 is an item for setting as a hot issue and a UAL (where the content is located). URL) information, the time when the content is registered, and all information related to the content may be included, and information about the type of content such as news, entertainment, drama, sports, etc. may be stored.

In this case, the first DB 130 may include an importance field for identifying importance, such as emergency content, hot issue content, general content, and the like, for each of the registered and stored contents, and priority may be determined for each importance. Priority may also be stored in the content information, which may be updated at regular intervals.

The second DB 140 is a database that stores advertisement content information about an advertisement, and stores advertisement content information provided from companies that want to provide advertisements through a widget application.

In this case, like the first DB 130, the second DB 140 may also include all the information about the advertisement content information, and may be updated at regular intervals.

The first DB 130 and the second DB 140 may be provided in the content providing server 120, but may be provided separately.

The content providing server 120 provides content information stored in the first DB 130 and advertisement content information stored in the second DB 140 to the user through the widget application 100 installed in the user terminal 110.

At this time, the content providing server 120, when content information is requested from the widget application 100, the content type corresponding to the requested content type, for example, news, entertainment, sports, etc. of the content information stored in the first DB 130 Search for hot issue content information set as a hot issue in the corresponding content type, search for at least one or more advertisement content information from the second DB 140, and display the retrieved hot issue content information and advertisement content information through the Internet network. 100).

The content providing server 120 may search for advertisement content information to be provided to the widget application 100 in the second DB 140 using various methods. For example, the advertisement content information related to the content type requested from the widget application 100 may be searched, or may be randomly searched regardless of the content type, and the advertisement content information stored in the second DB 140 may be sequentially. You can also search.

As such, the content providing server 120 searches the first DB 130 based on the information about the content requested from the widget application 100 and provides the searched hot issue content information and the advertisement content information to the widget application 100. For example, when requesting content information including specific information other than the content type from the widget application 100, the widget application 100 may search for content information including the specific information and provide the same to the widget application 100. For example, when the content providing server 120 receives a content request for a specific person from the widget application 100, the content providing server 120 searches for content information about the specific person from the first DB 130 and retrieves the content information about the widget application 100. ) Can be provided. Of course, when a plurality of pieces of content information about a specific person is searched, the widget application 100 may provide at least one or more pieces of content information that becomes a hot issue in consideration of importance, search rank, priority, date, and the like.

Furthermore, when the emergency content is registered in the first DB 130, the content providing server 120 automatically transmits the registered emergency content information to the widget application 100, thereby automatically exposing the widget application 100 to the screen. Emergency content information may be provided to the user, the emergency content may be set when registering the content information.

The user terminal 110 is a terminal in which the widget application 100 is installed to perform the present invention, and displays the hot issue content information and the advertisement content information provided from the content providing server 120 through the widget application 100 on the screen. By presenting it to the user.

Here, the user terminal 110 refers to all terminals on which the widget application 100 can be installed, and a personal digital assistant (PDA) capable of communicating with the content providing server 120 through a wired or wireless internet network. Personal Digital Assistant), computer, laptop, etc. can be included.

The widget application 100 may be installed in the user terminal 110 by being downloaded from the content providing server or ActiveX, and installed in the user terminal 110 and then linked with the content providing server 120 to provide a content providing server ( Various content information and advertisement content information provided from 120 may be received and provided to the user.

The widget application 100 is exposed in a pop-up form on the screen of the user terminal 110 during the exposure time set by the user at a preset exposure time period, and is a hot issue provided from the content providing server 120 to the widget application 100. Provide content information and advertisement content information to the user.

In this case, the hot issue content information displayed on the widget application 100 may be hot issue content information on the selected theme content type among a plurality of theme content types that can be selected when the environment is set in the widget application 100. When the theme content is set to be provided, it may be various kinds of content information which is randomly provided regardless of the theme of the content.

For example, as shown in an example of an environment setting item for the widget application of FIG. 2, the widget application 100 may display a theme setting item 210 for setting a type of content to be provided and a widget application in a pop-up form. It may include an exposure time setting item 220 for setting a time to be set, an exposure time period (exposure interval) setting item 230 for setting a period in which the widget application pops up, and is set in the theme setting item 210. The type of content requested by the widget application 100 to the content providing server 120 varies according to the information, and the widget application 100 according to the information set in the exposure time setting item 220 and the exposure time period setting item 230. The time period and exposure time exposed in this pop-up form may vary.

The widget application 100 is a preset content type, for example, when a news theme is set in the theme setting item 210 of FIG. 2, at least one that is a hot issue by requesting the content providing server 120 for content information about news. The news content information and the predetermined advertisement content information are received from the content providing server 120 and exposed on the screen in a pop-up form for a preset exposure time.

The widget application 100 may provide the hot issue content information and the advertisement content information provided from the content providing server 120 to the user through separate display windows 10 and 20, as shown in FIG. 1. .

In this case, the advertisement content information provided to the user may include not only text information but also an image related thereto.

Of course, when the content information provided through the widget application 100 is selected by the user, it may be automatically connected to a web page that can provide the selected content information in detail.

The time point at which the widget application 100 requests the content information from the content providing server 120 may be a time point corresponding to the exposure time period set in the exposure time period setting item 230 set in the environment setting item. That is, the widget application 100 may request and receive the content information of the theme set at the exposure time period from the content providing server 120. Of course, if the exposure time period set in the environment setting item is set to continue, that is, to maintain the exposed state on the screen, the content information of the theme set in a separate set time period may be requested to the content providing server 120, The separate set time period may be determined by a company providing the widget application 100, for example, a company operating the content providing server 120.

In addition, the widget application 100 may provide emergency content information to the user by exposing the popup form regardless of the exposure time period when the emergency content information is automatically received from the content providing server 120.

In addition, the widget application 100 is interlocked with the microblog server 150, if there is an update content in the user's microblog, the update is received from the microblog server 150 and exposed to the screen in a pop-up form, to the user You can provide updates for your microblog.

In this case, the widget application 100 transmits the user's microblog information to the microblog server 150 when the user terminal 110 is first executed, thereby providing the user's microblog update contents from the microblog server 150 in real time. Alternatively, by transmitting the microblog information of the user to the microblog server 150 at a predetermined time period, the update content may be provided from the microblog server 150 at the corresponding time period. Of course, the user's microblog information may be encrypted and transmitted along with the user's login information and password for user authentication so that only the user can receive the user's microblog update.

The widget application 100 and the microblog server 150 interoperate to pop up the user's microblog update content will be described with reference to FIG. 5.

The microblog server 150 is a server for managing microblogs, and receives the user's microblog information set in the widget application 100 from the widget application 100 and updates the contents when the contents are updated in the user's microblog. Provided by the widget application 100.

Here, the microblog is briefly described. The microblog is a type of blog service, also called a mini-blog. The user mainly writes his situation or personal information in short sentences, Sometimes they send and receive messages.

Because microblogs are short texts, information is updated in real time, so users can get a chat-like experience, and sometimes post pictures, videos, or website URLs. And not only a computer but also a mobile phone can be used. Examples of such microblogs include Twitter in the United States, domestic runpipe, wiggle, and Tocpic.

As such, the content providing system using the widget application according to an embodiment of the present invention requests / receives the content type set by the user to the content providing server, and receives hot issue content information and advertisement of the corresponding content type received from the content providing server. By exposing the content information to the screen in the form of a pop-up during the exposure time period in a predetermined exposure time period, the user can be provided with a variety of content information, and also a variety of advertising content information by a predetermined time unit, it is possible to quickly obtain hot issue information, Companies that provide content information can increase the number of users accessing the content through the widget application, and advertisers can increase the number of user accesses according to the provision of advertisement content information, thereby increasing revenue through advertising effects. have.

The widget application of the present invention may interoperate with a web browser and request the content providing server for content information related to a search word input to a search box of the web browser, which will be described with reference to FIGS. 3 and 4.

3 is a diagram illustrating a relationship between a web browser, a widget application, and a content providing server, and FIG. 4 illustrates an example of content information displayed in a widget application according to a search word input in a search box of a web browser. .

Referring to FIGS. 3 and 4, the widget application 100 requests / receives an inputted search word when a web browser 300 is performed in a user terminal and a search word is input through a search box 310 of the web browser 300. (①) and request / receive (②) the content information related to the received search word to the content providing server 120 to display the search word related content information on the display window 320 separated from the advertisement content for a predetermined time. Expose

For example, as illustrated in FIG. 4A, when the search word "Princess is returned" is input to the search box 410 of the web browser, the widget application 100 receives the input search term "Princess is returned". By requesting / receiving the related content information to the content providing server 120, as shown in FIG. 4B, the content information 421 related to “the princess has returned” is partially displayed on the display window 420 of the widget application 100. Add to pop up.

In this case, as shown in the example of FIG. 4B, the search term related content information may be displayed together with the theme content set in the widget application 100, that is, the hot issue content information about the content type, but may also display only the search term related content information. have.

As described above, the content providing system according to the present invention provides a user with a pop-up form by requesting / receiving content information related to a search word input to a search box of a web browser to a content providing server through interworking with a web browser. In addition to searching through the content providing server, the user can receive various information related to the search word by receiving the content related to the search word.

5 is an exemplary diagram for describing an operation between a widget application and a microblog server.

Referring to FIG. 5, the widget application 100 of the present invention may be provided from the microblog server 150 when there are updated contents in the user's microblog in conjunction with the microblog server 150.

The microblog is not only the content registered by the person, but when the post is registered in the microblog 520 of the person related to the content, the content is automatically updated in the microblog 520 of the person, so as the widget application 100. Update contents provided also include contents registered by others related to the user.

The widget application 100 displays the microblog update contents of the user received from the microblog server 150 in a window 510 displaying hot issue content information and exposes them on the screen in a pop-up form, thereby providing the user with the update of the microblog. Can provide a dragon.

Of course, it will be apparent to those skilled in the art that the above-described contents may be displayed together with the update content as well as the hot issue content information in the window 510 in which the update content is displayed, depending on the number of update contents of the microblog.

At this time, the microblog server 150 may provide the user's microblog update contents to the widget application 100, which may be provided in 1) real time or 2) at a predetermined time period. In the case of 1), when the widget application 100 is executed in the user terminal, the microblog information of the user is received and stored in the microblog server 150, and when the widget application is terminated and the information is received, the stored information is deleted. Whenever the user's microblog is updated, contents thereof may be provided in real time. In the case of 2), the user may receive the user's application information from the widget application 100 in units of a predetermined time period. At least one update content of the microblog may be provided to the widget application.

FIG. 6 is a flowchart illustrating a content providing method using a widget application according to an embodiment of the present invention, and is a flowchart illustrating operations among components configuring the system illustrated in FIG. 1.

Referring to FIG. 6, in the content providing method using the widget application, the widget application selects the content type to be provided through the environment setting of the widget application, and displays the exposure time period and the exposure time when the widget application is exposed on the screen in a pop-up form. (S610, S620).

Of course, step S610 or S620 may be performed during the content providing method according to the present invention.

The widget application requests the content providing server of the content information of the type selected in step S610, and the time point for requesting the content information may be made in the exposure time period set in step S620.

That is, the widget application determines whether the set exposure time period is reached, and if the exposure time period is requested (S630 and S640), the content providing server requests a hot issue among the content types requested from the widget application. By requesting / retrieving the hot issue content information to the first DB, the hot issue content information is received from the first DB 130 (S650).

Here, the content providing server searches for and receives the hot issue content information of the requested content type from the plurality of content information stored in the first DB. The hot issue content information is the content information set as the hot issue at the time of requesting the content information and the number of inquiries. The content information may be ranked as a predetermined upper rank, and may include all of the content information that may be defined as hot issue content information.

In addition, the content providing server requests / searches the advertisement content information provided with the hot issue content information to the second DB and receives the advertisement content information from the second DB (S660).

In this case, the method for searching the advertisement content information stored in the second DB may be randomly searched, or may be sequentially searched according to time, and may be searched by applying various methods that can be searched.

Steps S650 and S660 may be performed sequentially but may be performed simultaneously.

The content providing server provides the hot issue content information and the advertisement content information received from the first DB and the second DB to the widget application through the Internet network (S670).

The widget application receives at least one hot issue content information and advertisement content information for a pre-selected content type from a content providing server, and provides the received hot issue content information and advertisement content information to a portion of a user terminal screen. The exposure is performed in the form of a popup for the set exposure time (S680).

As described above, the content providing method using the widget application according to the present invention requests a content type selected by the user at a preset exposure time period to the widget application, and provides hot issue content information and advertisement content information of the corresponding content type provided from the content providing server. By receiving the information on the screen in a pop-up form for a predetermined exposure time, providing the user with hot issue content information that becomes a hot issue among the desired types of contents and providing various advertisement content information. Can be quickly acquired, and the company providing the content information can increase the benefits of providing the content information, for example, the profitability of providing the advertisement content.

Such a widget application may receive content information from a content providing server even in a situation where content information is not requested, which will be described with reference to FIG. 7.

As shown in FIG. 7, when the content providing server registers the urgent content having the highest priority by the company registering the content information, for example, when the urgent content information is registered in the first DB, the content providing server receives the information from the first DB. Receiving the information and provides the emergency content information registered in the first DB to the widget application irrespective of the request of the widget application (S710, S720).

In this case, the content providing server does not provide emergency content information to a specific widget application, but preferably broadcasts the emergency content information through an internet network so that all the widget applications can be provided.

When the emergency application information is received from the content providing server, the widget application may provide the emergency content information to the user by automatically exposing the widget application to the screen and displaying the emergency content information on the display window providing the content information (S730). .

FIG. 8 is a flowchart illustrating an operation for receiving a content information related to a search word input to a search box of a web browser in a widget application. Referring to FIG.

Referring to FIG. 8, when a web browser is executed in a user terminal and a search word is input to a search box of the web browser, the widget application requests and receives the input search word from the web browser (S810 and S820).

Here, the widget application may directly confirm that the web browser is executed and directly obtain a search word input in the search box.

The widget application requests the content providing server for content information related to the search word input to the search box of the web browser, and the content providing server retrieves (requests) / receives the search term related content information from the content information stored in the first DB (S830). , S840).

Here, when the search word includes at least two words, the content providing server may search for content information including all of a plurality of words or search for content information including a single word. The content information may be sequentially sorted according to the similarity to receive as much content information as desired from the first DB.

The content providing server provides at least one search term related content information searched / received from the first DB to the widget application, and the widget application pops up on the screen while displaying the received search term related content information on the content information display window to the user. Provided (S850, S860).

Here, the content providing server may also provide another advertisement content information when providing content information related to a search word. That is, the second DB may be re-searched to provide another advertisement content information to the widget application.

9 is a flowchart illustrating an operation for receiving a microblog update of a user from a widget application.

Referring to FIG. 9, the widget application provides the microblog information, for example, the microblog address, of the user preset in the widget application to the microblog server, so that the user can receive the microblog update contents from the microblog server. (S910).

In addition, the widget application may provide the user's login information and password to the microblog server to perform user authentication. In this case, it is obvious that the login information and password for the microblog should be set in the widget application.

The microblog server determines whether there is an updated content in the user's microblog, based on the user's microblog information, and provides the updated content to the user's widget application if there is the updated content (S920 and S930).

In this case, the widget application may transmit the user's microblog information to the microblog server at a predetermined time period in consideration of the load of the microblog server, so that the microblog server may determine whether to update the user information only at the time of receiving the user information. The microblog server can check the update contents in real time after receiving the user's information. That is, step S920 may be performed at regular time intervals or in real time according to an implementation method.

When the widget application receives the user's microblog update contents from the microblog server, the widget application exposes the received update contents on the screen in a pop-up form for a set exposure time (S940).

The content providing system and method using the widget application according to the present invention can be modified and applied in various forms within the scope of the technical idea of the present invention and are not limited to the above embodiments. In addition, the embodiments and drawings are merely for the purpose of describing the contents of the invention in detail, not intended to limit the scope of the technical idea of the invention, the present invention described above is common knowledge in the technical field to which the present invention belongs As those skilled in the art can have various substitutions, modifications, and changes without departing from the spirit of the present invention, it is not limited to the embodiments and the accompanying drawings. And should be judged to include equality.

1 illustrates a content providing system using a widget application according to an embodiment of the present invention.

2 illustrates an example of an environment setting item for a widget application.

3 is a diagram for describing a relationship between a web browser, a widget application, and a content providing server.

4 illustrates an example of content information displayed in a widget application according to a search word input in a search box of a web browser.

5 is an exemplary diagram for describing an operation between a widget application and a microblog server.

6 is a flowchart illustrating a method of providing content using a widget application according to an embodiment of the present invention.

7 is a flowchart illustrating an operation of receiving emergency content from a widget application.

FIG. 8 is a flowchart illustrating an operation for receiving a content information related to a search word input to a search box of a web browser in a widget application. Referring to FIG.

9 is a flowchart illustrating an operation for receiving a microblog update of a user from a widget application.

<Description of Symbols for Main Parts of Drawings>

100: widget application

110: user terminal

120: content providing server

130: first DB

140: second DB

150: microblog server

Claims (16)

And a widget application, requesting content through the widget application to receive hot issue content information and advertisement content information, and providing the received hot issue content information and the advertisement content information to a user through the widget application. A user terminal; A first DB for storing content information including hot issue content information set as a hot issue; A second DB for storing advertisement content information about an advertisement; And When the content is requested from the widget application, at least one or more of the hot issue content information is searched in the first DB, and the advertisement content information is searched by searching in the preset manner in the second DB. Content providing server for providing advertising content information to the widget application Including, The widget application Content providing system using a widget application that is exposed in a pop-up form on a portion of the screen of the user terminal for a predetermined exposure time period in a predetermined exposure time period. The method of claim 1, The widget application And requesting the selected theme content from among a plurality of theme content types selectable by the widget application to the content providing server to receive hot issue content information on the selected theme content from the content providing server. The method of claim 1, The widget application And a time setting item for setting the exposure time period and the exposure time to which the widget application is exposed by the user. The method of claim 1, The widget application And displaying the hot issue content information and the advertisement content information in a separate display window, and displaying an image of the corresponding advertisement content when displaying the advertisement content information. The method of claim 1, The widget application When a search word is input to a search window of a web browser executed in the user terminal, a content providing system using a widget application that provides the search word related content information by requesting and receiving the search word related content information related to the search word. . The method of claim 1, The widget application Contents providing system using a widget application that receives and provides the updated content when the content is updated in the user's micro-blog. The method of claim 6, The widget application And providing the microblog information of the user preset to the widget application to the microblog server when the widget application is executed, thereby receiving the updated contents from the microblog server in real time. The method of claim 6, The widget application And providing the microblog information of the user preset to the widget application at a preset first time period to the microblog server, thereby receiving the updated contents from the microblog server at the first time period. 9. The method according to claim 7 or 8, The widget application Content providing system using a widget application to pop up the widget application on the screen when the updated content is received from the microblog server. 9. The method according to claim 7 or 8, The widget application Content providing system using a widget application for providing a login ID and password of the user preset to the microblog server, so that the user can perform the user authentication in the microblog server. The method of claim 1, The widget application Content providing system using a widget application for automatically exposing the widget application on the screen when the emergency content is received from the content providing server. In the content providing method using a system comprising a user terminal including a widget application, and a content providing server for providing a hot issue content information and advertisement content information set as a hot issue to the user through the widget application, Requesting, by the widget application, hot issue content information to be displayed through the widget application to the content providing server; Searching, by the content providing server, hot issue content information requested from the widget application, and providing the retrieved hot issue content information and preset advertisement content information to the widget application; And Receiving, by the widget application, the hot issue content information and the advertisement content information retrieved from the content providing server, and exposing the hot issue content information and the advertisement content information on a screen of the user terminal for a preset exposure time at a preset exposure time period; Content providing method using a widget application comprising a. The method of claim 12, The requesting step A method for providing content using a widget application for requesting hot issue content information on selected theme content from among a plurality of theme content types selectable from the widget application. The method of claim 12, Receiving, by the widget application, a search word which is executed by a web browser in the user terminal and entered in a search box; And Requesting, by the widget application, the content information related to the search word from the content providing server, and exposing the content information in a pop-up form on the screen; Content providing method using a widget application further comprising. The method of claim 12, Receiving, by the widget application, the updated microblog of the user, and displaying the updated contents in a pop-up form on the screen; Content providing method using a widget application further comprising. The method of claim 15, The widget application is a content providing method using the widget application to receive the updated content from the microblog log server by providing the microblog information of the user preset in the widget application to the microblog server.

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