JP2012128538A - Information distribution device, method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase convenience and enhance advertising effects, when a user manages personal management information.SOLUTION: When a page request is transmitted from a user terminal, an advertisement to be displayed in a predetermined area in a Web page is determined and personal management information corresponding to an advertisement attribute associated with the determined advertisement is obtained from personal management information of a user who made the page request. Then, page data is created to display the determined advertisement and the obtained personal management information in association with each other and is transmitted to the user terminal.

Description

  The present invention relates to a technique for providing personal management information in conjunction with web advertisement distribution.

  Conventionally, portal sites on the Internet provide a wide variety of services such as search services for content existing on the web, news distribution services, e-commerce services such as shopping and auctions, video distribution services, and mail services. It is used in various scenes of daily life. In such a portal site, a business model in which profit is obtained by distributing advertisements on a web page browsed by a user while utilizing the ability to attract customers is the mainstream.

  There are various kinds of such advertisements. Display advertisements using images and videos, and interest-interest-linked display of advertisements according to the interests and interests of viewers appearing in web page browsing history etc. on related web pages Type advertisements and the like are known, and various ideas are made every day from the viewpoint of enhancing the advertising effect.

  On the other hand, recently, in the portal site as described above, personal information for the user such as the user's schedule and the address of an acquaintance is stored and managed on the web server side. There has been proposed a personal management information service that can be updated or viewed from various devices such as terminals via the Internet (for example, see Patent Document 1).

JP 2004-171216 A

  However, in the advertisement distribution on the above portal site, when the user is actively trying to obtain necessary information, while the awareness of the area where information is collected in the displayed web page is high, the same web There is a problem that awareness of advertisements displayed on the page tends to be low. In addition, for example, even if the displayed advertisement reflects the user's interest internally, there is a tendency that the user's awareness that the relationship is weak for the user Also mentioned.

  On the other hand, in the above personal management information service, even if personal management information is not stored in the terminal owned by the user, personal management information can be obtained at any time by accessing the web server. However, there is a problem to provide convenience that cannot be obtained when the personal management information is managed by being closed in a paper medium such as a notebook or in a terminal.

  Therefore, an object of the present invention is to solve the above-described problems at the same time, when a user browses a web page on a daily basis, the user is linked to an advertisement displayed in the web page. By providing the personal management information managed above, it is possible to improve the convenience when the user manages the personal management information and to improve the advertising effect.

  Based on the above object, one aspect (1) of the present invention is an information distribution apparatus that stores a plurality of advertisements in response to a page request transmitted from a user terminal connected via a communication network. The distribution advertisement determining means for determining an advertisement to be displayed in a predetermined area in the web page, and the database storing the advertisement attribute including the keyword in association with each advertisement. An advertisement attribute acquisition means for acquiring the advertisement attribute associated with the advertisement determined by the above, a database storing personal management information in association with the identifier of each user, and the user identifier included in the page request; Based on the advertisement attribute acquired by the advertisement attribute acquisition means, the personal management information acquisition for acquiring the corresponding personal management information. Means, page data generation means for generating page data for displaying the advertisement determined by the distribution advertisement determination means and the personal management information acquired by the personal management information acquisition means, and the page data generation means. Page data transmission means for transmitting the generated page data to the user terminal.

  In another aspect (4) of the present invention, the above aspect is regarded as a method category, and a plurality of computers responds to page requests transmitted from a user terminal to which the computer is connected via a communication network. Determining the advertisement to be displayed in a predetermined area in the web page, and referring to the database in which the computer stores the advertisement attribute including the keyword in association with each advertisement. Obtaining the advertisement attribute associated with the determined advertisement, and referring to a database in which the computer stores personal management information associated with the identifier of each user, and identifying the user identifier included in the page request And the step of acquiring the corresponding personal management information based on the acquired advertisement attribute. And a step of generating page data for displaying the determined advertisement and the acquired personal management information in association with each other, and a computer transmitting the generated page data to the user terminal. And a step of performing.

  According to another aspect (5) of the present invention, the above aspect is regarded as a program category, and a plurality of advertisements are displayed in response to a page request transmitted from a user terminal connected via a communication network. A distribution advertisement determining means for determining an advertisement to be displayed in a predetermined area in a web page with reference to a stored database; a database storing an advertisement attribute including a keyword in association with each advertisement; An advertisement attribute acquisition means for acquiring the advertisement attribute associated with the advertisement determined by the determination means, a database storing personal management information associated with the identifier of each user, and the user identifier included in the page request And the corresponding personal management information based on the advertisement attribute acquired by the advertisement attribute acquisition means. Personal management information acquisition means for obtaining, page data generation means for generating page data for displaying the advertisement determined by the distribution advertisement determination means and personal management information acquired by the personal management information acquisition means, and It is characterized by functioning as page data transmission means for transmitting the page data generated by the page data generation means to the user terminal.

  According to the aspects of (1), (4) and (5), when a page request is transmitted from the user terminal, an advertisement to be displayed in a predetermined area in the web page is determined, and the user who made the page request Personal management information corresponding to the advertisement attribute associated with the determined advertisement is acquired from the personal management information. Then, page data for displaying the determined advertisement and the acquired personal management information in association with each other is generated and transmitted to the user terminal.

  That is, when the user browses the web page, personal management information managed by the user can be displayed in association with the advertisement displayed in the web page. Therefore, the user can confirm the personal management information within the range of the act of browsing the web page without actively accessing the personal information management service each time. On the other hand, since the personal management information provided to the user is related to the advertisement, by showing the advertisement associated with it through the awareness of the personal management information, the user himself / herself It becomes possible to have a consciousness that the relationship is deeper and more important information. As a result, it is possible to improve the convenience when the user manages personal management information and at the same time enhance the advertising effect.

  In another aspect (2) of the present invention, the advertisement attribute includes a keyword indicating a date and place, and the personal management information includes schedule information including a date and place where the user is scheduled to take action. And the personal management information acquisition means refers to a database storing personal management information in association with each user identifier, and from the personal management information associated with the user identifier included in the page request, The schedule information corresponding to a keyword indicating the date and time included in the advertisement attribute acquired by the advertisement attribute acquisition means is acquired as personal management information.

  According to the aspect of (2), when the user browses the web page, the schedule information managed by the user can be displayed in relation to the date and time and the place related to the advertisement displayed in the web page. become able to. Therefore, while reminding the user of the schedule within the range of daily activities of browsing a web page, it is possible to show advertisements targeting the user's schedule as a result. Therefore, it is possible to improve the convenience when the user manages personal management information, and at the same time, enhance the advertising effect.

  According to another aspect (3) of the present invention, the page data generation means displays the personal management information acquired by the personal management information acquisition means for a predetermined area for displaying the advertisement determined by the distribution advertisement determination means. It is characterized by generating page data in which a region to be displayed is adjacent in any one of up, down, left and right.

  According to the aspect of (3), when the user browses the web page, the personal management information managed by the user can be displayed in the immediate vicinity of the advertisement displayed in the web page. Become. Therefore, it is suitable for showing an advertisement associated with it through awareness of personal management information, and the advertising effect can be enhanced while improving the convenience when the user manages personal management information.

  It should be noted that a category (method for the apparatus, program for the method, etc.) different from each of the above aspects and more specific aspects described below are also included in the present invention. For different categories, “means” shall be appropriately read as “process” or “step”. Further, the execution order of processes and steps is not limited to the above, and can be changed as appropriate.

  According to the present invention, when a user browses a web page, the user manages personal management information on the server in conjunction with an advertisement displayed in the web page, so that the user can manage the personal management information. The advertising effect can be enhanced while improving the convenience of management.

The functional block diagram which shows the structure of the system 1 of embodiment of this invention. The figure which shows the information (data) used by embodiment of this invention. The figure which shows the information (data) used by embodiment of this invention. The figure which shows the information (data) used by embodiment of this invention. The figure which shows the information (data) used by embodiment of this invention. The flowchart which shows the process sequence in embodiment of this invention. The figure which shows the example of a display of embodiment of this invention.

  Next, modes for carrying out the present invention (hereinafter referred to as embodiments) will be described with reference to the drawings. Note that assumptions common to the contents described in the background art and issues are omitted as appropriate.

[Constitution]
As shown in FIG. 1, the present embodiment is connected to a terminal device 2 (hereinafter referred to as a user terminal) 2 used by a plurality of users and a user terminal 2 via an Internet communication network. Information distribution system (hereinafter referred to as system) 1 having an information distribution device (hereinafter referred to as server) 3 that provides personal management information such as a schedule personally managed by a user and addresses of acquaintances when distributing advertisements It is.

  The user terminal 2 is an information processing device that accesses web contents (that is, web pages) of various web services provided by the server 3 via a communication network. The user terminal 2 is a personal computer (PC), smartphone, tablet PC, Mobile phone terminal equipment and the like. In addition, in FIG. 1, although one is typically illustrated as the user terminal 2, many exist in fact.

  The server 3 includes, as a general computer configuration, an arithmetic control unit 31 such as a CPU, a storage unit 32 such as an external storage device (HDD or the like) or a main memory, a communication network (the Internet or a mobile phone communication network, these And a communication unit (gateway server, LAN adapter, etc.) 33 for performing communication via a combination.

  As a general computer configuration, the user terminal 2 includes an arithmetic control unit 21 such as a CPU, a storage unit 22 such as an external storage device or a main memory, and a communication unit 23 that performs communication via a communication network. Furthermore, it has an input unit 24 such as a key switch or a touch panel function, and a display unit 25 such as a display panel or an organic EL (electroluminescence).

  In the user terminal 2 and the server 3, the arithmetic control units 21 and 31 read and execute the programs stored in the storage units 22 and 32, respectively, and the other storage units 22 and 32, communication units 23 and 33, etc. By operating in cooperation with hardware resources, each means provided in the user terminal 2 and the server 3 is realized.

  Among these means, means for storing information (hereinafter referred to as storage means) are various databases (hereinafter referred to as DB), variables such as files and arrays, various stacks and registers, system settings in the storage units 22 and 32. It can be realized in any format such as a value.

  The server 3 inserts an advertisement (link URL or the like of a read destination of an image or a moving image) into page data (HTML or the like) of a web page that constitutes the web content stored in the web content DB 10 and sends it to the user terminal 2 Further, the personal management information of the user related to the advertisement attribute of the advertisement is provided in association with the advertisement. The server 3 functions as a page request receiving unit 41, a distribution advertisement determining unit 42, an advertisement attribute acquiring unit 43, a personal management information acquiring unit 44, a page data generating unit 45, and a page data transmitting unit 46.

  The page request receiving unit 41 has a function of receiving a page request transmitted from the user terminal. The distribution advertisement determination means 42 has a function of determining an advertisement to be displayed in a predetermined area in a web page with reference to an advertisement DB 11 (FIG. 2 described later) storing a plurality of advertisements in response to a page request.

  The advertisement attribute acquisition means 43 refers to the advertisement attribute DB 12 (FIG. 3 to be described later) storing advertisement attributes including keywords in association with each advertisement, and the advertisement attributes associated with the advertisement determined by the distribution advertisement determination means 42 It has the function to acquire. In a more specific aspect, the advertisement attribute includes a keyword indicating a date and a place.

  The personal management information acquisition means 44 is a DB (schedule information DB 13 (FIG. 4 described later) and address information DB 14 (described later FIG. 5)) that stores personal management information in association with identifiers (user IDs, etc.) of each user. , And based on the user identifier included in the page request and the advertisement attribute acquired by the advertisement attribute acquisition means 43, the corresponding personal management information is acquired.

  In a more specific aspect, the personal management information includes schedule information including the date and place where the user plans to take action, and address information including the contact information and address of the user's acquaintance and friend. ing. The personal management information acquisition unit 44 corresponds to a keyword indicating the date and time included in the advertisement attribute acquired by the advertisement attribute acquisition unit 43 from the personal management information associated with the user identifier included in the page request. Address information corresponding to a keyword indicating a place included in the advertisement attribute acquired by the schedule information or the advertisement attribute acquisition unit 43 is acquired as personal management information.

  The page data generation means 45 is based on the page data of the web page specified by the page request from the web content DB 10 and the personal management information acquired by the distribution advertisement determination means 42 and the personal management information acquisition means 44. And a function of generating page data to be displayed.

  As a more preferable aspect, the page data generation unit 45 includes a predetermined area for displaying the advertisement determined by the distribution advertisement determination unit 42 and an area for displaying the personal management information acquired by the personal management information acquisition unit 44. The page data adjacent in either the top, bottom, left, or right is generated.

  The page data transmission unit 46 has a function of transmitting the page data generated by the page data generation unit 45 to the user terminal.

  The server 3 functions as the advertisement submission means 51 and the advertisement attribute registration means 52 in addition to the above-described means 41 to 46. The server 3 provides a terminal device with a terminal control program (such as an application or a script) that causes an advertiser's terminal device (not shown) to perform operations such as advertisement submission via the communication network. Also have.

  The advertisement submission means 51 has a function of receiving an advertisement submitted by the advertiser using the terminal device via the Internet and registering it in the advertisement DB 11.

  As shown in FIG. 2, the advertisement DB 11 has an “advertiser ID” for identifying an individual advertisement, an “advertiser” that specifies the name and business type of the advertiser, the name and category of the product / service to be advertised, and the advertisement. Various data such as “advertising content” indicating the content of the advertisement such as the advertisement text of “No.” and “link destination” indicating the link URL (Uniform Resource Locator) to the advertising content main body such as a moving image or an image are stored in association with each other. For example, “Akasaka Flower Shop” as the advertiser data, “Daily is special every weekend on December! 10% OFF for all bouquets and bouquets!”, And “△△@○○.jp” as the link data Is registered.

  The advertisement attribute registration unit 52 has a function of acquiring attribute information of an advertisement submitted from an advertiser and registering it in the advertisement attribute DB 12.

  As shown in FIG. 3, the advertisement attribute DB 12 has an “advertiser name” indicating the name of the advertiser, an “industry name” indicating the business type of the advertiser, and the name of the product or service to be advertised. “Product name” indicating the category, “Product category” indicating the category to which the product or service to be advertised belongs, the location related to the advertiser or the product or service to be advertised (for example, the name of the store or facility where the sale or campaign is performed) "Location" indicating name, address, nearest station, etc.) and "Date" indicating the date and time related to the product or service to be advertised (for example, schedule of sale or campaign) are associated as keywords. I remember it.

  For example, “Akasaka Flower Shop” as the advertiser name, “Ikebana Store” as the industry type, “Bouquet” and “Bouquet” as the product name, “Flower” as the product category, “Akasaka” “XX Building” “Tokyo” Data such as “Minato-ku Akasaka × Chome ×” “Akasaka Mitsuke Station” and “December” “December ○ day (for example, weekend date)” are registered as keywords.

  The various data constituting the advertising attributes may be arbitrarily input by the advertiser via the input unit of the terminal device (not shown), or the advertising data submitted by the advertiser (the advertiser and the advertisement) It may be automatically extracted by performing natural language processing (syntactic analysis, morphological analysis, etc.) on the text of the content.

  The server 3 functions as the individual management information input unit 61 and the personal management information registration unit 62 in addition to the above-described units 41 to 46, 51, and 52. Note that the server 3 transmits a terminal control program (an application, a script, or the like) that causes the user terminal 2 to perform operations such as input and transmission / reception of personal management information and display of received personal management information via the communication network. It also has a function to provide.

  The personal management information input means 61 has a function of receiving personal management information input to the input unit of the user terminal 2 by the user via the Internet. The personal management information is the user's schedule information and the address information of the user's friends and acquaintances. The personal management information registration unit 62 has a function of registering personal management information received from the user terminal 2 in a DB (schedule information DB 13 and address information DB).

  As shown in FIG. 4, the schedule information DB 13 stores schedule information in association with a “user ID” that identifies a user who uses the system 1 using the user terminal 2. The schedule information includes “date and time” indicating the date and time related to the action (event) scheduled by the user, “title” indicating the title of the action scheduled by the user, and the store related to the action scheduled by the user. It includes various data such as “location” indicating the name, facility name, address, nearest station, etc., and “remarks” indicating detailed information of the action scheduled by the user and additional information.

  For example, data such as “December 10” as date / time data, “Marriage party” as title data, “Akasaka Prince” as location data, and “Preparation of bouquet” as remark data are registered.

  As shown in FIG. 5, the address information DB 14 stores address information in association with the aforementioned “user ID”. The address information indicates the name of the user's acquaintance, the contact name indicating the acquaintance's e-mail address or telephone number, the location indicating the acquaintance's home or work address, and the date of birth of the acquaintance. Various data such as “birth date” and “profile” indicating a profile of a friend's hobbies and preferences are included.

[Action]
The processing procedure of the user terminal 2 and the server 3 of the system 1 configured as described above is shown in the flowchart of FIG. An example of specific display or the like according to this processing procedure is shown in the conceptual diagram of FIG.

  First, the user terminal 2 makes a web content page request (step S11). The page request is made by transmitting an HTTP message including a GET method according to HTTP, which is an Internet standard protocol, a request URI (Uniform Resource Indicator), and the like from the browser of the user terminal 2 to the server 3.

  The server 3 receives the page request (step S21), refers to the web content DB 10, and acquires the page data of the web content specified by the page request (step S22).

  Next, the server 3 refers to the advertisement DB 11 and determines an advertisement to be distributed from a plurality of advertisements stored in the advertisement DB 11 (step S23). The advertisement to be distributed can be determined by any method such as, for example, determining based on the selection rate according to the amount of bid price by the advertiser.

  Next, the server 3 acquires the advertisement attribute of the determined advertisement (step S24). The server 3 refers to the advertisement attribute DB 12 using the determined advertisement ID of the advertisement as a key, and acquires various keywords included in the advertisement attribute stored in association with the advertisement ID.

  Next, the server 3 acquires personal management information based on the advertisement attribute (step S25). First, the server 3 sets the schedule information DB 13 based on the user ID included in the page request and various keywords (advertiser name, business type, product name, product category, location, date and time) acquired as advertisement attributes. The schedule information including words that match various keywords is obtained as personal management information.

  For example, the server 3 searches the schedule information DB 13 using a keyword indicating the date and time included in the advertisement attribute, and schedule information corresponding to the date and time included in the advertisement attribute is registered in the schedule information associated with the user ID. It is determined whether or not. When the schedule information corresponding to the date and time included in the advertisement attribute is registered, the server 3 acquires the schedule information corresponding to the date and time. For example, when the keyword indicating the date and time included in the advertisement attribute is “December”, schedule information including “December” is acquired as the date and time data, and the keyword indicating the place included in the advertisement attribute is “Akasaka”. If so, schedule information including “Akasaka” is acquired as location data. Similarly, for other keywords included in the advertisement attribute, the corresponding schedule information is acquired.

  At this time, the server 3 lists schedule information including phrases that match the keyword included in the advertisement attribute, while weighting in order from schedule information that includes many matching phrases in the listed schedule information. And one or more pieces of schedule information with the largest weight may be determined as targets to be provided to the user terminal 2. Thereby, for example, schedule information that matches both the date and the place has priority over schedule information that matches either the date and the place.

  Moreover, the priority order between the keyword types may be set in advance for a plurality of keywords included in the advertisement attribute, and the server 3 includes a schedule including words that match the keyword included in the advertisement attribute. While listing information, according to the priority order between keywords, weighting is performed in order from schedule information including words that match a keyword with a higher priority, and one or more pieces of schedule information with the highest weight are assigned to the user terminal 2 may be determined as an object to be provided to the user. Specifically, in consideration of the importance of date / time and location elements for users in the schedule information, the keywords indicating the date / time and location included in the advertisement attributes are set higher in priority than other keywords. I can keep it.

  Similarly, for the address information, the server 3 uses the user ID included in the page request and various keywords (advertiser name, business type, product name, product category, location, date and time) acquired as advertisement attributes. Based on this, the address information DB 13 is referred to, and address information including words that match various keywords is acquired as personal management information. For example, when the keyword indicating the location included in the advertisement attribute is “Akasaka”, address information including “Akasaka” as the location such as an address is acquired, and the keyword indicating the date and time included in the advertisement attribute is “December ", The address information of an acquaintance including" December "as the date of birth is acquired.

  Next, the server 3 generates page data based on the determined advertisement and the acquired personal management information (step S26). The server 3 embeds the advertisement determined in step S23 in the advertisement display area preset in the HTML format page data acquired in step S22. Further, the server 3 sets a personal management information display area adjacent below the advertisement display area in the page data, and embeds the personal management information acquired in step S25. For example, if it is schedule information, the server 3 describes the contents of “title”, “location”, “date / time”, and “remarks” in the personal management information display area. At this time, a link destination URL or the like to the edit page of the schedule information may be described. Similarly for address information, contents such as “name”, “contact”, and “location” are described in the personal management information display area.

  Next, the server 3 transmits the generated page data to the user terminal 2 (step S27). In response to this, the user terminal 2 displays the page data received from the server 3 by the browser (step S12).

  A display example of page data displayed by the browser of the user terminal 2 is shown in FIG. As shown in FIG. 7, on the web page displayed by the browser of the user terminal 2, the advertisement determined as the distribution target is displayed in the advertisement display area P1, and the person is displayed in the personal management information display area P2 adjacent below the advertisement. Management information is displayed.

  In the example shown in the figure, an advertisement with the content “Akasaka Flower Shop” is displayed as “Delivery is special every day on the weekend in December! 10% OFF for all bouquets and bouquets!”! On the other hand, as personal management information, schedule information having contents such as “December 10”, “Wedding party”, “Akasaka Prince”, and “Preparation of bouquet” is displayed.

  Thus, according to the present embodiment, when the page request is transmitted by the browser of the user terminal 2, the server 3 determines an advertisement to be displayed in a predetermined area in the web page specified by the page request. The personal management information corresponding to the advertisement attribute associated with the determined advertisement is acquired from the personal management information of the user who made the page request. Then, page data for displaying the determined advertisement and the acquired personal management information in association with each other is generated and transmitted to the user terminal 2.

  That is, when the user browses the web page, personal management information managed by the user can be displayed in association with the advertisement displayed in the web page. Therefore, the user can check the personal management information within the range of daily activities of browsing web pages without actively accessing the personal information management service each time. On the other hand, the personal management information provided to the user is related to the advertisement, so by showing the advertisement associated with it through awareness of the personal management information, the user can relate the advertisement to himself / herself. Can be conscious that it is darker and more important information. As a result, it is possible to improve the advertising effect while improving convenience when the user manages personal management information.

  Further, according to the present embodiment, as a more preferable aspect, the keyword indicating the date and location included in the advertisement attribute is set to have a higher priority than other keywords, and the date and location included in the advertisement attribute is set. The schedule information corresponding to the indicated keyword was acquired. As a result, when the user browses the web page, the schedule information managed by the user can be displayed in relation to the date and time and location related to the advertisement displayed in the web page. Therefore, while reminding the user of the schedule within the scope of the act of browsing the web page, as a result, the user is shown an advertisement targeted at the place and date and time that the user is expected to actually act Can increase the advertising effectiveness.

  Further, according to the present embodiment, as a more preferable aspect, a personal management information display area adjacent to either the upper, lower, left, or right of the advertisement display area set in advance in HTML page data is set. And embedded personal management information. Therefore, when the user browses the web page, personal management information managed by the user can be displayed in the immediate vicinity of the advertisement displayed in the web page. As a result, it is suitable for showing an advertisement associated with it through awareness of personal management information, and the advertising effect can be enhanced while improving the convenience of the personal information management service.

  In addition, said each embodiment is only an illustration, and this invention includes what is illustrated below and other embodiment other than that.

  For example, when multiple advertisement display areas for displaying advertisements are set in the page data of the web page specified by the page request and a plurality of advertisements to be distributed are determined according to each area, Individual management information may be acquired according to the advertisement attribute of the advertisement and displayed in association with each advertisement. This increases the opportunity for the user to check the personal management information in association with the advertisement position, while the advertiser also has the opportunity to deliver an advertisement targeted to the user's personal management information as a result. Therefore, it is suitable for improving the advertising effect while improving the convenience of the personal information management service.

  In addition, for example, when multiple advertisement display areas for displaying advertisements are set in the page data of the web page specified by the page request and a plurality of advertisements to be distributed are determined according to each area, The personal management information may be acquired according to the predetermined advertisement attribute of one advertisement and displayed in association with the advertisement. In this case, based on the page position coordinates that define the position in the page data, the advertisement display area having the highest position in the page data (for example, when a web page is displayed immediately after the page data is read by the browser) The advertisement determined for the advertisement display area within the range that fits in the browser) can be targeted. As a result, when a web page is displayed by a browser, the user can enter the user's field of view first, and it is possible to prevent page transitions from occurring without entering the field of view. It is suitable for improving the advertising effect while improving convenience when the user manages information.

  In addition, the personal management information acquisition unit 44 of the server 3 can acquire personal management information by expanding the range to the related words of the keyword as well as the keyword itself included in the advertisement attribute. In this case, the server 3 acquires personal management information including a keyword included in the advertisement attribute or a phrase that matches the predetermined related word. In addition, the related words may be synonyms, synonyms, broader concept words, lower conceptual words, and the like. To find these, related word data such as a synonym dictionary file representing the relationship between such phrases. A known language processing technique may be applied, such as providing a related word DB (not shown) in which is stored and used for related word extraction processing for each phrase.

  Further, the server 3 further includes personal management information analysis means (not shown), and extracts a characteristic word by performing known natural language processing on the personal management information associated with the user ID. Also good. For example, morphological analysis is performed on the contents of schedule information “title” and “remarks”, and unnecessary words such as particles are deleted from words classified by part of speech, and proper nouns, unknown words, and general nouns are acquired. can do. Then, the server 3 may acquire schedule information having characteristic words that match various keywords included in the advertisement attribute.

  In addition, for example, from the viewpoint of maintaining the reliability of the relationship between the advertisement displayed in the web page and the personal management information, the type of the keyword to be acquired among the keywords included in the advertisement attribute (for example, the date and location) Or the number of keywords to be acquired may be set in advance, and only schedule information satisfying these may be acquired.

  In addition, each element such as means relating to the present invention is not limited to an arithmetic control unit of a computer, but may be realized by other information processing mechanisms such as an electronic circuit based on wired logic or the like. Each configuration diagram, data diagram, flowchart diagram, and the like are merely examples, and the presence / absence of each element, the arrangement order thereof, the execution order of each process, specific contents, and the like can be appropriately changed. For example, the server device of the present invention may be realized by using a plurality of devices such as a server as a component, and a configuration in which each storage unit is realized by a separate and independent server device or system is also common. Further, depending on the function, the configuration can be flexibly changed, for example, by calling an external platform or the like with an API (Application Program Interface) or network computing.

1 System 2 Terminal 3 Server 10 Web Content DB
11 Advertising DB
12 Advertising attribute DB
13 Schedule information DB
14 Address information DB
21, 31 Operation control unit 22, 32 Storage unit 23, 33 Communication unit 24 Input unit 25 Display unit 41 Page request unit 42 Delivery advertisement determination unit 43 Advertisement attribute acquisition unit 44 Personal management information acquisition unit 45 Page data creation unit 46 Page data Transmission means 51 Advertising submission means 52 Advertising attribute registration means 61 Personal management information input means 62 Personal management information registration means

Claims (5)

Distribution advertisement determination means for determining an advertisement to be displayed in a predetermined area in a web page by referring to a database storing a plurality of advertisements in response to a page request transmitted from a user terminal connected via a communication network When,
An advertisement attribute acquisition unit that refers to a database that stores advertisement attributes including keywords in association with each advertisement, and acquires the advertisement attribute associated with the advertisement determined by the distribution advertisement determination unit;
Refer to a database storing personal management information in association with each user identifier, and based on the user identifier included in the page request and the advertisement attribute acquired by the advertisement attribute acquisition means, the corresponding individual Personal management information acquisition means for acquiring management information;
Page data generation means for generating page data for displaying the advertisement determined by the distribution advertisement determination means and the personal management information acquired by the personal management information acquisition means in association with each other;
An information distribution apparatus comprising: page data transmission means for transmitting page data generated by the page data generation means to the user terminal. The advertising attributes include keywords indicating date and time,
The personal management information includes schedule information including the date and place where the user plans to take action,
The personal management information acquisition means includes
The advertisement attribute acquired by the advertisement attribute acquisition means from the personal management information associated with the user identifier included in the page request with reference to a database storing personal management information associated with the identifier of each user The information distribution apparatus according to claim 1, wherein the schedule information corresponding to a keyword indicating a date and a place included in the information is acquired as personal management information. The page data generation means includes
Generates page data in which the area for displaying the personal management information acquired by the personal management information acquisition means is adjacent to the predetermined area for displaying the advertisement determined by the distribution advertisement determination means in either the top, bottom, left or right direction The information distribution apparatus according to claim 1, wherein the information distribution apparatus is an information distribution apparatus. A step of determining an advertisement to be displayed in a predetermined area in a web page by referring to a database storing a plurality of advertisements in response to a page request transmitted from a user terminal connected via a communication network by a computer When,
A computer refers to a database that stores advertisement attributes including keywords in association with each advertisement, and obtains the advertisement attributes associated with the determined advertisement;
The computer refers to the database storing the personal management information in association with the identifier of each user, and based on the user identifier included in the page request and the acquired advertisement attribute, the corresponding personal management information Step to get the
A computer generating page data for displaying the determined advertisement and the acquired personal management information in association with each other;
And a computer transmitting the generated page data to the user terminal. Computer
Distribution advertisement determination means for determining an advertisement to be displayed in a predetermined area in a web page by referring to a database storing a plurality of advertisements in response to a page request transmitted from a user terminal connected via a communication network ,
An advertisement attribute acquisition unit that refers to a database that stores an advertisement attribute including a keyword in association with each advertisement and acquires the advertisement attribute associated with the advertisement determined by the distribution advertisement determination unit;
Refer to a database storing personal management information in association with each user identifier, and based on the user identifier included in the page request and the advertisement attribute acquired by the advertisement attribute acquisition means, the corresponding individual Personal management information acquisition means for acquiring management information;
Page data generating means for generating page data for displaying the advertisement determined by the distribution advertisement determining means and the personal management information acquired by the personal management information acquiring means in association with each other; and
A program for causing page data generated by the page data generating means to function as page data transmitting means for transmitting to the user terminal.

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