CN107391511A - A kind of information-pushing method and device - Google Patents
A kind of information-pushing method and device Download PDFInfo
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- CN107391511A CN107391511A CN201610324308.0A CN201610324308A CN107391511A CN 107391511 A CN107391511 A CN 107391511A CN 201610324308 A CN201610324308 A CN 201610324308A CN 107391511 A CN107391511 A CN 107391511A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/335—Filtering based on additional data, e.g. user or group profiles
- G06F16/337—Profile generation, learning or modification
Abstract
The embodiment of the invention discloses a kind of information-pushing method, this method includes：After the attribute information for it is expected terminal is sent at least one user terminal, receive the user preference information from least one user terminal, wherein, the user preference information is used to characterize attributes preferred information caused by attribute information of the user based on the expectation terminal, described it is expected that terminal is the desired terminal of user that the attribute information based on the user uses matching algorithm to determine；When the user preference information meets a preparatory condition, based on matching algorithm described in the user preference information amendment, revised matching algorithm is obtained；Using the revised matching algorithm, new expectation terminal is determined, and the attribute information of the new expectation terminal is pushed at least one user terminal.The embodiment of the present invention further simultaneously discloses a kind of information push-delivery apparatus.
Description
Technical field
The present invention relates to data processing field, more particularly to a kind of information-pushing method and device.
Background technology
In communication technical field, operator is for the terminal high-quality to quasi- renewal user recommendation, it will usually which terminal is entered
Row assesses marking, in the prior art, there is provided a kind of method be mainly according to the service condition of quasi- renewal user, determine with
Quasi- renewal user matches terminal；
However, prior art determination and quasi- renewal user match, the method for terminal considers only the conventional use of user
Situation, not in view of the personal like of quasi- renewal user, the precision of the expectation terminal for the renewal user's push that causes to be defined
It is relatively low；
It is therefore seen that asked in the prior art in the presence of the relatively low technology of the precision of the expectation terminal for the renewal user's push that is defined
Topic.
The content of the invention
In view of this, the embodiment of the present invention it is expected to provide a kind of information-pushing method and device, to solve in the prior art
The relatively low technical problem of precision of the expectation terminal of the existing renewal user's push that is defined, and then be more accurately defined and change planes
User pushes terminal type, improves the Experience Degree of user.
To reach above-mentioned purpose, the technical proposal of the invention is realized in this way：
In a first aspect, the embodiment of the present invention provides a kind of information-pushing method, including：Sent out at least one user terminal
After sending the attribute information for it is expected terminal, the user preference information from least one user terminal is received, wherein, it is described
User preference information is used to characterize attributes preferred information caused by attribute information of the user based on the expectation terminal, the phase
It is the desired terminal of user that the attribute information based on the user uses matching algorithm to determine to hope terminal；When the user is inclined
When good information meets a preparatory condition, based on matching algorithm described in the user preference information amendment, revised matching is obtained
Algorithm；Using the revised matching algorithm, new expectation terminal is determined, and the attribute of the new expectation terminal is believed
Breath is pushed at least one user terminal.
Second aspect, the embodiment of the present invention provide a kind of information push-delivery apparatus, including：Receiving module, at least
After one user terminal sends the attribute information for it is expected terminal, the user preference from least one user terminal is received
Information, wherein, the user preference information is used to characterize preference caused by attribute information of the user based on the expectation terminal
Attribute information, it is described it is expected that terminal is user's desired end that the attribute information based on the user uses matching algorithm to determine
End；Correcting module, for when the user preference information meet a preparatory condition when, based on the user preference information amendment institute
Matching algorithm is stated, obtains revised matching algorithm, using the revised matching algorithm, determines new expectation terminal；
Pushing module, the attribute information of terminal it is expected for being sent at least one user terminal, is additionally operable to the new phase
The attribute information of terminal is hoped to be pushed at least one user terminal.
The information-pushing method and device that the embodiment of the present invention is provided, information push-delivery apparatus is whole at least one user
After end sends the attribute information for it is expected terminal, the user preference information from least one user terminal, information push are received
Device has just got user for it is expected user preference information caused by the attribute information of terminal, and information push-delivery apparatus is obtaining
After getting user preference information, preference of the user for the expectation terminal of push is learnt, then, when user preference information meets
During one preparatory condition, information push-delivery apparatus is based on user preference information amendment matching algorithm, obtains revised matching algorithm, adopts
With revised matching algorithm, new expectation terminal is determined, and the attribute information of new expectation terminal is pushed at least one
Individual user terminal；So so that matching algorithm is constantly adjusted, and can be more accurately defined by adjusting matching algorithm and changed
Machine user pushes the terminal type for more conforming to user preference, solves the renewal user's push that is defined present in prior art
It is expected the relatively low technical problem of the precision of terminal, and then the renewal user that is more accurately defined pushes terminal type, improves
The Experience Degree of user.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of the information-pushing method in the embodiment of the present invention；
Fig. 2 is a kind of schematic flow sheet of preferred embodiment of the information-pushing method in the embodiment of the present invention；
Fig. 3 is the structural representation of the information push-delivery apparatus in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes.
The embodiment of the present invention provides a kind of information-pushing method, and Fig. 1 is the information-pushing method in the embodiment of the present invention
Schematic flow sheet, with reference to shown in figure 1, this method includes：
S101：After the attribute information for it is expected terminal is sent at least one user terminal, receive from least one
The user preference information of user terminal；
Wherein, user preference information is used to characterize attributes preferred letter caused by attribute information of the user based on expectation terminal
Breath, it is expected the desired terminal of user that terminal uses matching algorithm to determine for the attribute information based on user；
Specifically, when information push-delivery apparatus know user be defined renewal user when, information push-delivery apparatus is for user
Attribute information, the expectation terminal of the user is calculated by the matching algorithm prestored, by the category of the expectation terminal of the user
Property information be pushed to the user terminal, the user terminal receive it is expected terminal attribute information after, user for it is expected
The attribute information of terminal produces user preference information, and user preference information is sent to the information by the user terminal and pushed
Device；
Wherein, the attribute information of above-mentioned user includes：User terminal brand, user terminal price, user's hardware parameter are inclined
Good information and user behavior information；Above-mentioned hardware parameter preference information includes：Screen size, CPU core number, internal memory, rearmounted shooting
Head portrait element, network formats and double-card dual-standby etc. whether is supported, the mobile phone that can be searched for by user terminal within the set time
Technical parameter obtains；Above-mentioned user behavior information can be flow use information, and the flow service condition is that counting user exists
The flow service condition of nearest a period of time, for example, user's surf time, place, business etc., above-mentioned a period of time recently can be with
For nearest three months；With clustering algorithm, according to the group property of the behavioral characteristic of user analysis user, a user may be present
Multiple group properties, for example, according to the analysis to position, business etc., a user can be student group or finance
User or sports enthusiast.
The attribute information of above-mentioned expectation terminal includes：It is expected terminal price, it is expected terminal brand, it is expected terminal hardware parameter
And it is expected terminal behavior information；Here, it is whole using the expectation according to the most of users of statistics it is expected terminal behavior information
Behavioural information during end determines.
For example, above-mentioned user preference information can be that price indication of the user for it is expected terminal is unsatisfied with, or,
User preference information can be hardware parameter with thumb down meaning of the user for expectation terminal, and the present invention is not specifically limited.
In specific implementation process, before the attribute information for it is expected terminal is sent at least one user terminal, may be used also
First to determine expectation terminal to be pushed according to the attribute information of user.Fig. 2 is the information push side in the embodiment of the present invention
A kind of schematic flow sheet of preferred embodiment of method, with reference to shown in figure 2, before S101, the above method can also include：
S201：Obtain the attribute information of each user at least one user；
S202：According to the attribute information of each user and the attribute information of at least one third terminal prestored, adopt
Each user and the matching value of each third terminal at least one third terminal are determined with matching algorithm；
S203：Based on the matching value of each user, selected from least one third terminal and meet the 3rd predetermined threshold value
Third terminal as it is expected terminal.
S201-S203 specifically, according to the attribute of each user at least one user believe first by information push-delivery apparatus
Breath, such as, the attribute information of at least one user is obtained according to the phone number of at least one user, then, according to each
The attribute information of user calculates the matching value of each user and each third terminal using matching algorithm, according to the big of matching value
It is small, these third terminals are arranged according to descending, and the third terminal of the forward preset number in position after sequence is final
It is defined as it is expected terminal.
In embodiments of the present invention, the attribute information of each user of above-mentioned basis and at least one 3rd end prestored
The attribute information at end, each user and the matching value of each third terminal at least one third terminal are determined using matching algorithm
The step of can be specially：For i-th of user at least one user, i is the integer more than or equal to 2, according to i-th
At least a kind of attribute information of individual user and at least a kind of attribute information of each third terminal, determine every generic attribute information pair
The matching value answered, then, according to default weighted value, matching value corresponding to every generic attribute information is weighted, obtained
I-th of user and the matching value of each third terminal, until obtaining each user and the matching value of each third terminal.
Here, every generic attribute information of above-mentioned user can include：User terminal price and third terminal price, user's end
Hold brand and third terminal brand, user's hardware parameter preference information and third terminal hardware parameter, user behavior information and the
Three terminal behavior information, it is, of course, also possible to which including other attribute informations, the embodiment of the present invention is not specifically limited.
In actual applications, it is above-mentioned according at least a kind of attribute information of i-th user and each third terminal at least
A kind of attribute information, the step of determining matching value corresponding to every generic attribute information, can be below by formula (1) to formula
(6) obtain；
Specifically, F (x1, x1') is the matching value of user terminal price and third terminal price；
Wherein, x1 represents user terminal price, and x1' represents third terminal price；F (x1, x1'), which is obeyed, is just distributed very much N
(x1, σ ^2), with x1 in being just distributed very much, the shaded area between x1' is as user terminal price and third terminal prices match
Value, σ is threshold value, and when x1 is distant with x1', corresponding user terminal price is lower with third terminal prices match value；
R (x2, x3, x2') is the matching value of user terminal brand and third terminal brand, can pass through equation below (1)
Carry out calculating acquisition：
R (x2, x3, x2')=R1+R2+R3 (1)
Wherein, x2 represents user preference brand collection, and x3 represents user terminal brand, and x2' represents third terminal brand, its
In, the user preference brand collection can be obtained by the number of user's search terminal brand keyword within a period of time
Arrive；
R1 represents third terminal brand score, can be used to represent the degree of recognition of the user to third terminal brand, user couple
The degree of recognition of third terminal brand is higher, and the user person of the brand also can be higher,
It should be noted that the brand score of terminal be the various brands in existing network number of users it is any a to calculate
Terminal brand score, then, the brand of certain terminal is scored at the brand number of users and the most number of users phases of terminal brand of certain terminal
Than what is obtained；
In actual applications, the terminal brand of M positions (such as 20) before the number of users ranking of terminal brand can also be set, so
Brand score is calculated by above-mentioned formula 2 afterwards, sets terminal brand of the number of users ranking of terminal brand after M to be scored at
0；
The preference of R2 expression user preference brand scores, the ability score only when third terminal is in x2, fraction and user
The sequence of brand is related, can obtain user preference brand by the corresponding relation between the sequence in table 1 below and score and obtain
Point, the preference brand scoring event of difference sequence is as shown in Table 1 below：
| Preference brand sorts | Brand name | Score |
| 1 | B | 1 |
| 2 | C | 0.8 |
| 3 | D | 0.5 |
| 4 | E | 0.2 |
| 5 | F | 0.1 |
| 6 | Other | 0 |
Table 1
Wherein, R3 represent user terminal brand score, be by contrasting whether x2' and x3 belongs to same brand to determine,
If both belong to same brand score 0.5, if belonging to different brands score 0.
T (x4, x5, x6, x4', x5', x6') is user terminal behavioural information and third terminal behavioural information matching value, T
The calculation formula (2) of (x4, x5, x6, x4', x5', x6') is as follows：
T (x4, x5, x6, x4', x5'x6')=T1 (x4, x4')+T2 (x5, x5')+T3 (x6, x6') (2)
Wherein, point set, x5 represent the surf time set of user terminal to x4 with representing the online of user terminal, and x6 is represented
The service attribute set of user terminal, x4' represents the online ground point set of third terminal, when x5' represents the online of third terminal
Between gather, x6' represent third terminal service attribute set；If user terminal behavioural information is got over third terminal behavioural information
Matching, then T1, T2, T3 functional value are higher, then, T (x4, x5, x6, x4', x5', x6') functional value is also higher.
Here, online ground point set includes corresponding to x4, x4'：School, commercial center, office of government and enterprises, station, expressway
Section etc., can calculate T1 by following formula (3)：
Wherein, above-mentioned T1aRepresent x4 in i places online duration accounting, T1aIt is with owning by x4 in i places online duration
What the ratio between place online duration obtained；Above-mentioned T1bRepresent x4' in i places online duration accounting, T1bBe by x4' on i places
What the ratio between net duration and all place online durations obtained；
Surf time set includes corresponding to above-mentioned x5, x5'：Early busy (during 8-10), noon busy (during 11-13), evening are busy
When (during 17-19), night busy 1 (during 20-22), night busy 2 (during 22-24), T2 can be calculated by following formula (4)：
Wherein, above-mentioned T2aRepresent x5 in j places online duration accounting, T2aIt is in certain busy online duration and institute by x5
Have what the ratio between busy online duration obtained；Above-mentioned T2bRepresent x5' in j places online duration accounting, T2bIt is busy at certain by x5'
When the ratio between online duration and all busy online durations obtain；
X6, x6' collection of services include：It is video class business average user flow, music class business average user flow, clear
Look at class business average user flow, instant messaging class average user flow, following formula (5) can be passed through and calculate T3：
Wherein, above-mentioned T3aRepresent x6 in z service-user flow accountings, T3aIt is that certain business is averaged in certain set by x6
Flow and all business average user flows in set and the ratio between obtain；Above-mentioned T3bRepresent that x6' accounts in z service-user flows
Than T3bBe by x6' certain set in certain business average discharge with gather in all business average user flows and the ratio between obtain
's；
O (x7, x8, x9, x10, x11, x12, x7', x8', x9', x10', x11', x12') is user's hardware parameter preference
Information and the matching value of third terminal hardware parameter, it can be calculated and obtained by equation below (6)：
Wherein, x7 represents the screen size of user's concern, and x8 represents the CPU core number of user's concern, and x9 represents user's concern
Memory configurations, x10 represent user concern rear camera pixel, x11 represent user concern a variety of LTE network standard collection
Close, x12 represents the support double-card dual-standby of user's concern, and x7' represents the screen size of third terminal, and x8' represents third terminal
CPU core number, x9' represent the memory configurations of third terminal, and x10' represents the rear camera pixel of third terminal, and x11' represents the
A variety of LTE network standard set of three terminals, x12' represent the support double-card dual-standby of third terminal, w7-w12Its O is corresponded to respectivelyi
Weight；
Oi(xi, xi') represents the matching value of each hardware parameter and each hardware parameter of user's concern of third terminal,
If the hardware parameter of user's concern is identical with the close or configuration of hardware parameter configuration of third terminal, corresponding matching value
Height, it is on the contrary then matching value is low.
O12(x12, x12') is about whether support double-card dual-standby and O11(x11, x11') is about whether a variety of LTE's of support
The matching value of network formats is as shown in Table 2 below：
| x12'/x12 | x11'/x11 | Matching value |
| Support | Do not support | 0.5 |
| Support | Support | 1 |
| Do not support | Do not support | 0 |
| Do not support | Support | 0.5 |
Table 2
Other OiThe matching value of (xi, xi') is as shown in Table 3 below：
| Xi' performance parameters are higher than xi | Matching value |
| It is high | 1 |
| Maintain an equal level | 0.8 |
| It is lower slightly | 0.3 |
| It is low | 0 |
Table 3
Correspondingly, it is above-mentioned according to default weighted value after the matching value of above-mentioned all kinds of attribute informations is got, to every
Matching value corresponding to generic attribute information is weighted, and obtains the step of i-th of user and the matching value A of each third terminal
Suddenly, can be obtained by formula (7)：
A=F (x1, x1') × Y1
+R(x2,x3,x2')×Y2
+T(x4,x5,x6,x4',x5'x6')×Y3
+O(x7,x8,x9,x10,x11,x12,x7',x8'x9',x10',x11',x12')×Y4 (7)
In above-mentioned formula (7), Y1, Y2, Y3, Y4 represent weighted value corresponding to each attribute information respectively, and weighted value is pressed
Drawn according to the statistical result of the questionnaire to user, in questionnaire, allow weight of each user according to each attribute information
The property wanted is given a mark to attribute information, the average value that each attribute information is calculated after the questionnaire of user is collected, according to each
The average value of attribute information determines the weight of each attribute information, finally according to the matching value and weighted value of each attribute information
Calculate third terminal and the matching value of user.
In above-mentioned formula (7), A values are higher, illustrate that the compatible degree of third terminal and user are higher, then the third terminal
It is higher for the priority of user's selection.
S102：When user preference information meets a preparatory condition, based on user preference information amendment matching algorithm, obtain
Revised matching algorithm；
Information push-delivery apparatus receives above-mentioned user preference information, judges whether the user preference information meets default bar
Part, when user preference information is the price in the dissatisfied attribute information for it is expected terminal, then judge dissatisfied factor as price
Whether with price factor corresponding preparatory condition is met, when meeting to preset preparatory condition corresponding with price factor, according to not
It is satisfied with the occurrence number amendment matching algorithm that factor is price；When the second terminal mark for itself preference for receiving user's return
Know, then judge whether second terminal meets preparatory condition corresponding with itself preference terminal；When satisfaction and itself preference terminal
During corresponding preparatory condition, it is modified according to itself preference terminal-pair matching algorithm case, so as to get revised
With algorithm, after revised matching algorithm is got, in order to continue to push new expectation terminal to meet user to user
Actual demand, information push-delivery apparatus redefines out new expectation terminal according to revised algorithm, by new expectation terminal
Attribute information be pushed to user terminal, enable the user to come from from receiving to choose in new expectation terminal as far as possible
The terminal type of body hobby.
Specifically, in order to be modified to original matching algorithm, to obtain more accurate matching algorithm, S102 can
With including：When the occurrence number of user preference information is more than the first predetermined threshold value, according to the occurrence number of user preference information,
Adjust weighted value corresponding to user preference information in matching algorithm；
In specific implementation process, after information push-delivery apparatus obtains matching value using matching algorithm, according to matching value by
High to low order pushes the attribute information for it is expected terminal to user, while sends satisfaction investigation message to the user terminal,
The device of pushed information receives the user preference information of user terminal return.
When sign user is unsatisfied with the price, brand or some hardware parameter of the expectation terminal in user preference information
When, corresponding weighted value Y1, Y2, Y3, Y4, example in matching algorithm are adjusted according to the user preference information of all users return
Such as, when instruction user is to it is expected that terminal price is dissatisfied in user preference information, then, algorithm is processed certainly according to data back
Weighted value Y1 in dynamic adjustment matching algorithm.
In actual applications, the method for above-mentioned adjustment weighted value is specific as follows：
In terminal group it is expected, when user preference information sign user is unsatisfied with hardware parameter m, according to user preference
Information is analyzed, and adjusts weighted value corresponding to hardware parameter in matching algorithm, the weighted value of the hardware parameter m after adjustment is hard
The calculation formula that part parameter m original weighted values are multiplied by sample hardware parameter m weighted values M1, M1 is as follows：
Above-mentioned N1mThe occurrence number of hardware parameter m when user preference information is dissatisfied is represented, above-mentioned N1 represents user preference
Hardware parameter total occurrence number when information is dissatisfied；
In terminal it is expected, the institute such as price, brand in the attribute information in user preference information to it is expected terminal
Weighted value shared by each attribute information in the occurrence number adjustment matching algorithm of caused attributes preferred information, the attribute after adjustment
Information n weighted value is that attribute information n original weighted values are multiplied by sample attribute information n weighted values M2；M2 calculation formula is as follows：
Above-mentioned N2nThe occurrence number of attribute information n when user preference information is dissatisfied is represented, above-mentioned N2 represents user preference
Information occurrence number total when dissatisfied；
In terminal it is expected, divided according to the behavioural information of the attribute information in user preference information to it is expected terminal
Analysis, adjusts weighted value shared by user behavior information in matching algorithm, and the weighted value of the user behavior after adjustment is believed for user behavior
Cease the weighted value M3 that former weighted value is multiplied by sample of users behavior；M3 calculation formula is as follows：
Above-mentioned N3xRepresent that user preference information is satisfied with occurrence number, above-mentioned N3 represent user preference information it is total go out occurrence
Number；
So, after weighted value Y1, Y2, Y3, Y4 in matching algorithm are adjusted according to the above method, revised is obtained
With algorithm, that is, new third terminal and the matching value A of user formula.
S103：Using revised matching algorithm, new expectation terminal is determined, and the attribute of new expectation terminal is believed
Breath is pushed at least one user terminal.
After revised matching algorithm is got, in order to continue to push new expectation terminal to meet user to user
Actual demand, information push-delivery apparatus redefines out new expectation terminal according to revised algorithm, and new expectation is whole
The attribute information at end is pushed to user terminal, enables the user to select from receiving in new expectation terminal as far as possible
The terminal type of itself hobby.
Further, in order that it can be that user determine more accurately it is expected terminal to obtain information push-delivery apparatus, at this
In inventive embodiments, in S103, revised matching algorithm is being used, after determining new expectation terminal, will be new
It is expected that the attribute information of terminal is pushed to after at least one user terminal, this method can also include：Work as user preference information
In carry second terminal the occurrence number of mark when being more than the second predetermined threshold value, will be in new expectation terminal positioned at last position
Terminal replaces with second terminal；Wherein, second terminal is user's terminal preferred based on terminal it is expected.
That is, after user is receiving expectation terminal, find it is expected the terminal for not having itself to be satisfied with terminal,
User can return to the terminal iidentification of itself preference, that is, above-mentioned second terminal, information push-delivery apparatus to information push-delivery apparatus
Count whether the second terminal that all users return is more than the second predetermined threshold value, the table when second terminal is more than the second predetermined threshold value
Show that the second terminal is liked by most of users, the second terminal can be replaced in new expectation terminal positioned at last position
Terminal, it can so improve the accuracy of new expectation terminal.
Wherein, above-mentioned second terminal is the terminal that user is preferred in the user preference information that all users return, above-mentioned
The mark of second terminal can be model, price and/or the hardware parameter of second terminal；
In actual applications, new expectation terminal can be determined and pushed for user by following example, specifically such as
Under：
When user return user preference information in instruction user for this expectation terminal pushed attribute information table
When showing dissatisfied, system background records this push process, and records the user terminal brand and model and the user and returned
Second terminal brand and model, when the accounting of the second terminal carried in all user preference informations reaches default threshold value
When, that is to say, that the occurrence number that the mark of second terminal is carried in user preference information is more than the second predetermined threshold value, chooses
Second terminal replaces the terminal of ranking last position in new expectation terminal；Finally the attribute information of new expectation terminal is pushed to
User terminal, the example of expectation terminal of the table 4 below for push newly：
Table 4
It should be noted that in above-mentioned table 4, as Dan Yue, " second terminal a ", " second terminal b " accountings are all higher than 15%
When, next month only updates maximum 1 section of accounting, also, the second terminal in user preference information can only in result is presented
In the presence of a season, and calculate second terminal and at most account for two planned numbers for it is expected terminal group.
The information-pushing method that the embodiment of the present invention is provided, information push-delivery apparatus are sent at least one user terminal
After the attribute information for it is expected terminal, the user preference information from least one user terminal is received, information push-delivery apparatus is just
User is got for it is expected user preference information caused by the attribute information of terminal, information push-delivery apparatus is getting use
After the preference information of family, preference of the user for the expectation terminal of push is learnt, then, when user preference information meets that one is default
During condition, information push-delivery apparatus is based on user preference information amendment matching algorithm, revised matching algorithm is obtained, using amendment
Matching algorithm afterwards, new expectation terminal is determined, and the attribute information of new expectation terminal is pushed at least one user
Terminal；So so that matching algorithm is constantly adjusted, and can be more accurately defined renewal user by adjusting matching algorithm
Push more conforms to the terminal type of user preference, and the expectation for solving the renewal user's push that is defined present in prior art is whole
The relatively low technical problem of the precision at end, and then the renewal user that is more accurately defined pushes terminal type, improves user's
Experience Degree.
Based on same inventive concept, the present invention provides a kind of information push-delivery apparatus, and Fig. 3 is the information in the embodiment of the present invention
The structural representation of pusher, with reference to shown in figure 3, the device includes：Receiving module 31, correcting module 32 and pushing module
33；Wherein, receiving module 31, for after the attribute information for it is expected terminal is sent at least one user terminal, receiving and
From the user preference information of at least one user terminal；Wherein, user preference information is used to characterize user based on expectation terminal
Attributes preferred information caused by attribute information, it is expected the use that terminal uses matching algorithm to determine for the attribute information based on user
The desired terminal in family；Correcting module 32, for when user preference information meet a preparatory condition when, based on user preference information
Matching algorithm is corrected, revised matching algorithm is obtained, using revised matching algorithm, determines new expectation terminal；Push away
Module 33 is sent, the attribute information of terminal it is expected for being sent at least one user terminal, is additionally operable to new expectation is whole
The attribute information at end is pushed at least one user terminal.
Specifically, when information push-delivery apparatus know user be defined renewal user when, information push-delivery apparatus is for user
Attribute information, the expectation terminal of the user is calculated by the matching algorithm prestored, by the category of the expectation terminal of the user
Property information be pushed to the user terminal, the user terminal receive it is expected terminal attribute information after, user for receive
The expectation terminal arrived produces user preference information, and user preference information is sent to the information to push by the user terminal and filled
Put；
Above-mentioned user preference information is received in receiving module 31, correcting module 32 judges whether the user preference information is full
Sufficient preparatory condition, when user preference information is the price in the dissatisfied attribute information for it is expected terminal, then judge it is dissatisfied because
Whether element meets preparatory condition corresponding with price factor for price, when satisfaction presets preparatory condition corresponding with price factor
When, according to the occurrence number amendment matching algorithm that dissatisfied factor is price；When the of itself preference for receiving user's return
Two terminal iidentifications, then judge whether second terminal meets preparatory condition corresponding with itself preference terminal, when satisfaction and itself
Corresponding to preference terminal during preparatory condition, it is modified according to itself preference terminal-pair matching algorithm case, is repaiied so as to get
Matching algorithm after just, after revised matching algorithm is got, in order to user continue to push new expectation terminal with
Meet the actual demand of user, information push-delivery apparatus redefines out new expectation terminal according to revised algorithm, will be new
It is expected that the attribute information of terminal is pushed to user terminal, enable the user to as far as possible from receiving in new expectation terminal
Select the terminal type of itself hobby.
Wherein, the attribute information of above-mentioned user includes：User terminal brand, user terminal price, user's hardware parameter are inclined
Good information and user behavior information；Above-mentioned hardware parameter preference information includes：Screen size, CPU core number, internal memory, rearmounted shooting
Head portrait element, network formats and double-card dual-standby etc. whether is supported, the mobile phone that can be searched for by user terminal within the set time
Technical parameter obtains；Above-mentioned user behavior information can be flow use information, and the flow service condition is that counting user exists
The flow service condition of nearest a period of time, for example, user's surf time, place, business etc., above-mentioned a period of time recently can be with
For nearest three months；With clustering algorithm, according to the group property of the behavioral characteristic of user analysis user, a user may be present
Multiple group properties, for example, according to the analysis to position, business etc., a user can be student group or finance
User or sports enthusiast.
The attribute information of above-mentioned expectation terminal includes：It is expected terminal price, it is expected terminal brand, it is expected terminal hardware parameter
And it is expected terminal behavior information；Here, it is whole using the expectation according to the most of users of statistics it is expected terminal behavior information
Behavioural information during end determines.
For example, above-mentioned user preference information can be that price indication of the user for it is expected terminal is unsatisfied with, or,
User preference information can be hardware parameter with thumb down meaning of the user for expectation terminal, and the present invention is not specifically limited.
In specific implementation process, before the attribute information for it is expected terminal is sent at least one user terminal, may be used also
First to determine expectation terminal to be pushed according to the attribute information of user, said apparatus can also include：Acquisition module and really
Cover half block；Wherein, acquisition module, for before the user preference information from least one user terminal is received, obtaining extremely
The attribute information of each user in a few user；Determining module, for the attribute information according to each user and prestore
At least one third terminal attribute information, determined using matching algorithm each in each user and at least one third terminal
The matching value of third terminal, based on the matching value of each user, it is default that satisfaction the 3rd is selected from least one third terminal
The third terminal of threshold value is as expectation terminal.
Specifically, acquisition module is first according to the attribute information of each user at least one user, such as, according to extremely
The phone number of a few user obtains the attribute information of at least one user, then, it is determined that module is according to each user's
Attribute information calculates the matching value of each user and each third terminal using matching algorithm, right according to the size of matching value
These third terminals are arranged according to descending, and the third terminal of the forward preset number in position after sequence is ultimately determined to
It is expected terminal.
In embodiments of the present invention, for i-th of user at least one user, i is the integer more than or equal to 2, on
Determining module is stated, specifically at least a kind of attribute information and an at least generic for each third terminal according to i-th user
Property information, determines matching value corresponding to every generic attribute information；According to default weighted value, the matching value of every generic attribute information is entered
Row weighted calculation, i-th of user and the matching value of each third terminal are obtained, until obtaining each user and each third terminal
Matching value.
Here, every generic attribute information of above-mentioned user can include：User terminal price and third terminal price, user's end
Hold brand and third terminal brand, user's hardware parameter preference information and third terminal hardware parameter, user behavior information and the
Three terminal behavior information, it is, of course, also possible to which including other attribute informations, the embodiment of the present invention is not specifically limited.
In actual applications, above-mentioned determining module according at least a kind of attribute information of i-th user and each 3rd eventually
At least a kind of attribute information at end, determines that matching value corresponding to every generic attribute information can be by above-mentioned formula (1) to formula
(6) obtained with table 1 to table 3；Correspondingly, above-mentioned determining module is according to default weighted value, to corresponding to every generic attribute information
It is weighted with value, obtaining i-th of user and the matching value of each third terminal can be obtained by above-mentioned formula (7)；
Wherein, in above-mentioned matching algorithm, Y1, Y2, Y3, Y4 represent weighted value corresponding to every generic attribute information respectively, power
Weight values can be drawn according to the statistical result of the questionnaire to user, in questionnaire, allow each user according to each category
The importance of property information is given a mark to attribute information, and being averaged for each attribute information is calculated after collecting the questionnaire of user
Value, the weighted value of each attribute information is determined according to the average value of each attribute information, finally according to each attribute information
Matching value and weighted value calculate third terminal and the matching value of user.
In above-mentioned formula (7), A values are higher, illustrate that the compatible degree of third terminal and user are higher, then the third terminal
It is higher for the priority of user's selection.
Specifically, it is above-mentioned to repair to obtain more accurate matching algorithm in order to be modified to original matching algorithm
Positive module 32, is specifically additionally operable to, when the occurrence number of user preference information is more than the first predetermined threshold value, according to user preference be believed
The occurrence number of breath, adjust weighted value corresponding to user preference information in matching algorithm.
In specific implementation process, after information push-delivery apparatus obtains matching value using matching algorithm, according to matching value by
High to low order pushes the attribute information for it is expected terminal to user, while sends satisfaction investigation message to the user terminal,
Information push-delivery apparatus receives the user preference information of user terminal return.
When sign user is unsatisfied with the expectation terminal price, brand or this some hardware parameter in user preference information,
Corresponding weighted value Y1, Y2, Y3, Y4 in matching algorithm are adjusted according to the user preference information of all users return, for example, working as
When instruction user is to it is expected that terminal price is dissatisfied in user preference information, then, according to the occurrence number of user preference information
Adjust the weighted value Y1 in matching algorithm.
In actual applications, the method for above-mentioned adjustment weighted value is specific as follows：
In terminal it is expected, when user preference information sign user is unsatisfied with hardware parameter m, believe according to user preference
Breath is analyzed, and is adjusted weighted value corresponding to hardware parameter in matching algorithm, is adjusted especially by above-mentioned formula (8)；
In terminal it is expected, the institute such as price, brand in the attribute information in user preference information to it is expected terminal
Weighted value shared by each attribute information in the occurrence number adjustment matching algorithm of caused attributes preferred information, especially by above-mentioned
Formula (9) is adjusted；
In terminal it is expected, divided according to the behavioural information of the attribute information in user preference information to it is expected terminal
Analysis, weighted value shared by user behavior information in matching algorithm is adjusted, is adjusted especially by above-mentioned formula (10)；
After weighted value Y1, Y2, Y3, Y4 in matching algorithm are adjusted according to the above method, obtain revised matching and calculate
Method, that is, new third terminal and the matching value A of user formula.
Further, in order that it can be that user determine more accurately it is expected terminal to obtain information push-delivery apparatus, in this hair
In bright embodiment, above-mentioned correcting module 32, specifically it is additionally operable to using revised matching algorithm, determines new expectation terminal
Afterwards, before the attribute information of new expectation terminal is pushed at least one user terminal, when being taken in user preference information
When the occurrence number of mark with second terminal is more than the second predetermined threshold value, the terminal of last position will be located in new expectation terminal
Replace with second terminal；Wherein, second terminal is user's terminal preferred based on terminal it is expected.
That is, after user is receiving expectation terminal, find it is expected the terminal for not having itself to be satisfied with terminal,
User can return to the terminal iidentification of itself preference, that is, above-mentioned second terminal, information push-delivery apparatus to information push-delivery apparatus
Count whether the second terminal that all users return is more than the second predetermined threshold value, the table when second terminal is more than the second predetermined threshold value
Show that the second terminal is liked by most of users, the second terminal can be replaced in new expectation terminal positioned at last position
Terminal, it can so improve the accuracy of new expectation terminal.
Wherein, above-mentioned second terminal is the terminal that user is preferred in the user preference information that all users return, above-mentioned
The mark of second terminal can be model, price and/or the hardware parameter of second terminal；
In actual applications, new expectation terminal can be determined and pushed for user by following example, specifically such as
Under：
When instruction user selection is dissatisfied in the user preference information that user returns, system background records this and pushed
Journey, user terminal brand and model and second terminal brand and model are recorded, when the second terminal carried in all user preference informations
Accounting when reaching threshold value, that is to say, that the occurrence number that the mark of second terminal is carried in user preference information is more than
During the second predetermined threshold value, the terminal that second terminal replaces it is expected ranking last position in terminal is chosen；Above-mentioned table 4 is the push new phase
Hope the specific descriptions of terminal；
The information push-delivery apparatus that the embodiment of the present invention is provided, receiving module 31 are sending the phase at least one user terminal
Hope after the attribute information of terminal, receive the user preference information from least one user terminal, receiving module 31 just obtains
User is arrived for it is expected user preference information caused by the attribute information of terminal, receiving module 31 is getting user preference
After information, preference of the user for the expectation terminal of push is learnt, then, correcting module 32 meets one when user preference information
During preparatory condition, based on user preference information amendment matching algorithm, revised matching algorithm is obtained, using revised matching
Algorithm, determines new expectation terminal, and the attribute information of new expectation terminal is pushed at least one user by pushing module 33
Terminal；So so that matching algorithm is constantly adjusted, and can be more accurately defined renewal user by adjusting matching algorithm
Push more conforms to the terminal type of user preference, and the expectation for solving the renewal user's push that is defined present in prior art is whole
The relatively low technical problem of the precision at end, and then the renewal user that is more accurately defined pushes terminal type, improves user's
Experience Degree.
It need to be noted that be：Apparatus above implements the description of item, is similar with above method description, has same
Embodiment of the method identical beneficial effect, therefore do not repeat.For the ins and outs not disclosed in apparatus of the present invention embodiment,
Those skilled in the art refer to the description of the inventive method embodiment and understand, to save length, repeat no more here.
It need to be noted that be：
It should be understood that " one embodiment " or " embodiment " that specification is mentioned in the whole text mean it is relevant with embodiment
During special characteristic, structure or characteristic are included at least one embodiment of the present invention.Therefore, occur everywhere in entire disclosure
" in one embodiment " or " in one embodiment " identical embodiment is not necessarily referred to.In addition, these specific feature, knots
Structure or characteristic can combine in one or more embodiments in any suitable manner.It should be understood that in the various implementations of the present invention
In example, the size of the sequence number of above-mentioned each process is not meant to the priority of execution sequence, and the execution sequence of each process should be with its work(
It can be determined with internal logic, the implementation process without tackling the embodiment of the present invention forms any restriction.The embodiments of the present invention
Sequence number is for illustration only, does not represent the quality of embodiment.
It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row
His property includes, so that process, method, article or device including a series of elements not only include those key elements, and
And also include the other element being not expressly set out, or also include for this process, method, article or device institute inherently
Key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that including this
Other identical element also be present in the process of key element, method, article or device.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it can be passed through
Its mode is realized.Apparatus embodiments described above are only schematical, for example, the division of the unit, is only
A kind of division of logic function, there can be other dividing mode when actually realizing, such as：Multiple units or component can combine, or
Another system is desirably integrated into, or some features can be ignored, or do not perform.In addition, shown or discussed each composition portion
Point mutual coupling or direct-coupling or communication connection can be the INDIRECT COUPLINGs by some interfaces, equipment or unit
Or communication connection, can be electrical, mechanical or other forms.
The above-mentioned unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location；Both a place can be located at, multiple network lists can also be distributed to
In member；Partly or entirely unit therein can be selected to realize the purpose of this embodiment scheme according to the actual needs.
In addition, each functional unit in various embodiments of the present invention can be fully integrated into a processing unit, also may be used
To be each unit individually as a unit, can also two or more units it is integrated in a unit；It is above-mentioned
Integrated unit can both be realized in the form of hardware, can also be realized in the form of hardware adds SFU software functional unit.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can pass through
Programmed instruction related hardware is completed, and foregoing program can be stored in computer read/write memory medium, and the program exists
During execution, execution the step of including above method embodiment；And foregoing storage medium includes：Movable storage device, read-only deposit
Reservoir (Read Only Memory, ROM), magnetic disc or CD etc. are various can be with the medium of store program codes.
Or if the above-mentioned integrated unit of the present invention is realized in the form of software function module and is used as independent product
Sale in use, can also be stored in a computer read/write memory medium.Based on such understanding, the present invention is implemented
The part that the technical scheme of example substantially contributes to prior art in other words can be embodied in the form of software product,
The computer software product is stored in a storage medium, including some instructions are causing a computer equipment (can be with
It is personal computer, server or network equipment etc.) perform all or part of each embodiment methods described of the present invention.
And foregoing storage medium includes：Movable storage device, ROM, magnetic disc or CD etc. are various can be with Jie of store program codes
Matter.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (10)
- A kind of 1. information-pushing method, it is characterised in that including：After the attribute information for it is expected terminal is sent at least one user terminal, receive whole from least one user The user preference information at end, wherein, the user preference information is used to characterize attribute information of the user based on the expectation terminal Caused attributes preferred information, it is described it is expected that terminal is the use that the attribute information based on the user uses matching algorithm to determine The desired terminal in family；When the user preference information meets a preparatory condition, based on matching algorithm described in the user preference information amendment, Obtain revised matching algorithm；Using the revised matching algorithm, new expectation terminal is determined, and the attribute of the new expectation terminal is believed Breath is pushed at least one user terminal.
- 2. according to the method for claim 1, it is characterised in that described when the user preference information meets a preparatory condition When, based on matching algorithm described in the user preference information amendment, including：When the occurrence number of the user preference information is more than the first predetermined threshold value, according to the appearance of the user preference information Number, adjust weighted value corresponding to user preference information described in the matching algorithm.
- 3. according to the method for claim 1, it is characterised in that the revised matching algorithm is used described, it is determined that Go out after new expectation terminal, and at least one user is pushed in the attribute information by the new expectation terminal Before terminal, methods described also includes：When carrying the occurrence number of mark of second terminal in the user preference information and being more than the second predetermined threshold value, by institute State the terminal in new expectation terminal positioned at last position and replace with the second terminal；Wherein, the second terminal is that user is based on The terminal for it is expected that terminal is preferred.
- 4. according to the method for claim 1, it is characterised in that it is expected terminal in described sent at least one user terminal Attribute information before, methods described includes：Obtain the attribute information of each user at least one user；According to the attribute information of each user and the attribute information of at least one third terminal prestored, using described Matching algorithm determines each user and the matching value of each third terminal at least one third terminal；Based on the matching value of each user, selected from least one third terminal and meet the 3rd predetermined threshold value Third terminal is as the expectation terminal.
- 5. according to the method for claim 4, it is characterised in that described according to each attribute information of user and advance The attribute information of at least one third terminal of storage, each user and described at least one the are determined using the matching algorithm The matching value of each third terminal in three terminals, including：For i-th of user at least one user, i is the integer more than or equal to 2, performs following steps：According at least a kind of attribute information of i-th of user and at least a kind of attribute information of each third terminal, Determine matching value corresponding to every generic attribute information；According to default weighted value, the matching value per generic attribute information is weighted, obtain i-th of user with The matching value of each third terminal, until obtaining each user and the matching value of each third terminal.
- A kind of 6. information push-delivery apparatus, it is characterised in that including：Receiving module, for after the attribute information for it is expected terminal is sent at least one user terminal, receiving from described The user preference information of at least one user terminal, wherein, the user preference information is based on the expectation for characterizing user Attributes preferred information caused by the attribute information of terminal, it is described it is expected terminal for the attribute information use based on the user The desired terminal of user determined with algorithm；Correcting module, for when the user preference information meet a preparatory condition when, based on the user preference information amendment The matching algorithm, revised matching algorithm is obtained, using the revised matching algorithm, determine that new expectation is whole End；Pushing module, the attribute information of terminal it is expected for being sent at least one user terminal, being additionally operable to will be described new The attribute information of expectation terminal be pushed at least one user terminal.
- 7. device according to claim 6, it is characterised in that the correcting module, specifically for when the user preference When the occurrence number of information is more than the first predetermined threshold value, according to the occurrence number of the user preference information, the matching is adjusted Weighted value corresponding to user preference information described in algorithm.
- 8. device according to claim 6, it is characterised in that the correcting module, be additionally operable to determine it is described new After it is expected terminal, and the attribute information of the new expectation terminal is pushed at least one use in the pushing module Before the terminal of family, when the occurrence number for the mark that second terminal is carried in the user preference information is more than the second predetermined threshold value When, the terminal in the new expectation terminal positioned at last position is replaced with into the second terminal；Wherein, the second terminal is to use Family is based on the preferred terminal of the expectation terminal.
- 9. device according to claim 6, it is characterised in that described device, in addition to：Acquisition module, for it is described at least one user terminal send it is expected terminal attribute information before, described in acquisition The attribute information of each user at least one user；Determining module, for the attribute information and the attribute of at least one third terminal prestored according to each user Information, each user and of each third terminal at least one third terminal are determined using the matching algorithm With value, based on the matching value of each user, selected from least one third terminal and meet the 3rd predetermined threshold value Third terminal as the expectation terminal.
- 10. device according to claim 9, it is characterised in that for i-th of user at least one user, i For the integer more than or equal to 2, the determining module, specifically at least a kind of attribute information according to i-th of user and At least a kind of attribute information of each third terminal, determines matching value corresponding to every generic attribute information；According to default power Weight values, the matching value per generic attribute information is weighted, obtains i-th of user and the described each 3rd eventually The matching value at end, until obtaining each user and the matching value of each third terminal.
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