CN108230018A - Advertisement sending method, device, server and storage medium - Google Patents
Advertisement sending method, device, server and storage medium Download PDFInfo
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- CN108230018A CN108230018A CN201711433283.9A CN201711433283A CN108230018A CN 108230018 A CN108230018 A CN 108230018A CN 201711433283 A CN201711433283 A CN 201711433283A CN 108230018 A CN108230018 A CN 108230018A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0251—Targeted advertisements
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- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
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Abstract
The embodiment of the present application discloses a kind of advertisement sending method, device, server and storage medium, and this method includes：Obtain the state more new content of instant communication software in mobile terminal；By in multiple preset advertisement types, determining advertisement type corresponding with the more new content as targeted advertisements type, the multiple preset advertisement type corresponds to one or more advertisement respectively；Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to the mobile terminal, realizes the advertisement for more meeting user's actual need to mobile terminal push, push result is more accurate.
Description
Technical field
This application involves Internet technical field, more particularly, to a kind of advertisement sending method, device, server and
Storage medium.
Background technology
With the development of internet, become increasingly prevalent to user's advertisement.Existing advertisement pushing, usually with use
Itself actual demand at family is not consistent, and push is not accurate enough.For example, in a browser, to the random advertisement of user or
Search term advertisement according to user etc..But the advertisement that this kind of push mode is pushed, not necessarily user are practical to be needed
Ask corresponding advertisement.
Invention content
In view of the above problems, present applicant proposes a kind of advertisement sending method, device, server and storage medium, according to
The state update content push advertisement of instant communication software, the advertisement pushed are more in line with user demand, and push result is more
Precisely.
In a first aspect, the embodiment of the present application provides a kind of advertisement sending method, the method includes：Obtain mobile terminal
The state of middle instant communication software more new content；By in multiple preset advertisement types, determining corresponding with the more new content
Advertisement type corresponds to one or more advertisement respectively as targeted advertisements type, the multiple preset advertisement type；From described
Advertisement is chosen in one or more advertisement corresponding to targeted advertisements type, is sent to the mobile terminal.
Second aspect, the embodiment of the present application provide a kind of advertisement pushing device, and described device includes：Content obtaining mould
Block, for obtaining the state of instant communication software in mobile terminal more new content；Targeted advertisements determination type module, for by more
In a preset advertisement type, advertisement type corresponding with the more new content is determined as targeted advertisements type, it is the multiple
Preset advertisement type corresponds to one or more advertisement respectively；Advertisement pushing module, for right from targeted advertisements type institute
Advertisement is chosen in one or more advertisement answered, is sent to the mobile terminal.
The third aspect, the embodiment of the present application provide a kind of server, including memory and processor, the memory coupling
It is connected to the processor, the memory store instruction, when executed by the processor the processor execution
Above-mentioned method.
Fourth aspect, the embodiment of the present application provide a kind of the computer-readable of program code that can perform with processor
Storage medium, said program code make the processor perform above-mentioned method.
Advertisement sending method, device, server and the storage medium that the application provides obtain instant messaging in mobile terminal
After the state of software more new content, determine the corresponding advertisement type of more new content as mesh from multiple preset advertisement types
Advertisement type is marked, then chooses advertisement from the corresponding advertisement type of targeted advertisements type and is sent to mobile terminal, is realized to movement
Terminal pushes the advertisement for more meeting user's actual need, and push result is more accurate.
These aspects or other aspects of the application can more straightforward in the following description.
Description of the drawings
In order to illustrate more clearly of the technical solution in the embodiment of the present application, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some embodiments of the present application, for
For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 shows the interaction schematic diagram between mobile terminal and server in the embodiment of the present application；
Fig. 2 shows the flow charts for the advertisement sending method that the application first embodiment proposes；
Fig. 3 shows a kind of flow chart for the advertisement sending method that the application second embodiment proposes；
Fig. 4 shows a kind of default linked list schematic diagram in the advertisement sending method that the embodiment of the present application proposes；
Fig. 5 shows that the another kind in the advertisement sending method that the embodiment of the present application proposes presets linked list schematic diagram；
Fig. 6 shows another flow chart for the advertisement sending method that the application second embodiment proposes；
Fig. 7 shows the linked list for getting advertisement type in the advertisement sending method that the embodiment of the present application proposes
Schematic diagram；
Fig. 8 shows the functional block diagram for the advertisement pushing device that the application 3rd embodiment proposes；
Fig. 9 shows the server for execution according to the advertisement sending method of the embodiment of the present application of the embodiment of the present application
Structure diagram.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, the technical solution in the embodiment of the present application is carried out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art are obtained every other without creative efforts
Embodiment shall fall in the protection scope of this application.
It, usually can be to user's advertisement during the network activity of mobile terminal.If at random to user's advertisement,
Or by user search for content search term to user's advertisement, since the push mode is not the reality according to user
Animation, psychological condition carry out, and the advertisement pushed not necessarily caters to the actual demand of user.
Inventor has found that more and more user's live and works all be unable to do without instant messaging (instant
Message, IM) software, such as wechat, QQ, facebook, oneself newest activity is often updated in instant communication software,
Such as gone where, want to go to where, the information such as interested to what.The state that user issues in instant communication software is typically user
Currently most concerned about, most popular ownness, the real life state and psychological condition of user can be timely and accurately reacted.Cause
This, the relevant advertisement of state content with instant communication software usually caters to the actual demand of user.Accordingly, the application proposes
A kind of advertisement sending method, device, server and storage medium, according to the state of instant communication software more new content to user
Advertisement, the advertisement of push are more consistent with the actual demand of user, and advertisement pushing is more accurate.
Wherein, instant communication software is the software client for referring to send and receive the business such as internet message immediately,
Such as wechat, QQ, microblogging, facebook.State in instant message applications, i.e. user are used what mobile terminal was issued to other
The information for being used to represent oneself dynamic, mood, newest interested tourism, books, film etc. of family displaying, such as the friend of wechat
The space etc. of friend's circle, QQ.
It can be by between server and mobile terminal in advertisement sending method provided by the embodiments of the present application and device
Interaction is realized, after server obtains the advertisement for needing to push according to the state more new content of instant communication software in mobile terminal,
Send advertise to mobile terminal.Fig. 1 shows a kind of interaction between server 1 and mobile terminal 2 in the embodiment of the present application
Schematic diagram.As shown in Figure 1, mobile terminal 2 is located at server 1 in network 3, which can be wireless network or wired network
Network.By the wireless network or cable network, mobile terminal 2 and server 1 carry out data interaction.It is mobile in the application
Terminal 2 can be the smart machines such as mobile phone, tablet computer, computer.
Client can be run in mobile terminal 2, server 1 can operation service end.For example, in this application, it is mobile whole
Operation has the corresponding client of instant communication software in end 2, and runs the service corresponding to the client in the server 1
End, based on above-mentioned network environment, client can carry out data interaction by network and server 1, so as to fulfill with server 1
The server-side of upper operation carries out data interaction.With reference to attached drawing and specific embodiment will be passed through to this mainly from server-side below
The advertisement sending method and device that application embodiment provides illustrate.
First embodiment
Referring to Fig. 2, the application first embodiment provides a kind of advertisement sending method.In the advertisement sending method,
Server, will be wide after the advertisement pushed to it is obtained according to the state of instant communication software software in mobile terminal more new content
It accuses and is sent to mobile terminal.In the particular embodiment, the advertisement sending method is applied to advertisement pushing dress as shown in Figure 8
Put and be corresponding with the server 100 (Fig. 9) of advertisement pushing device 300.Above-mentioned advertisement sending method specifically can include with
Lower step：
Step S110：Obtain the state more new content of instant communication software in mobile terminal.
When user updates the state in instant communication software, new state content that instant communication software edits user
It is sent to the corresponding server of the instant communication software.
Wherein, the corresponding server of instant communication software can be for handling the system of instant communication software information clothes
Business device.When obtaining the state more new content of instant communication software, obtained from the system server.And it is possible to it is to receive
After notification message to system server according to state update transmission, the state more new content of instant communication software is obtained.
In addition, the corresponding server of instant communication software can also be the server of the acquisition state more new content, also
It is to say, new state content can be sent to the server by the instant communication software in mobile terminal, be realized in state update
The acquisition of appearance.
Either, mobile terminal is collected by being installed on the advertisement processing module for the embodiment of the present application of mobile terminal
The update of middle instant communication software state, when detect updated by instant communication software state when, state more new content is sent to
Server, corresponding, server gets the state more new content of instant communication software in mobile terminal.
Step S120：By in multiple preset advertisement types, determining advertisement type conduct corresponding with the more new content
Targeted advertisements type, the multiple preset advertisement type correspond to one or more advertisement respectively.
Multiple advertisement types are preset, each advertisement type is corresponding with one or more advertisement, common, and advertisement type corresponds to
Advertisement belong to the corresponding classification of the advertisement type, as the corresponding advertisement of advertisement type " garment for children " be various brands children's garment
Advertisement.
Advertisement type corresponding with more new content is determined from multiple preset advertisement types, as targeted advertisements type,
It is the advertisement type corresponding to the advertisement pushed to user terminal to represent it.
Wherein it is possible to be, each preset advertisement type is corresponding with different preset contents corresponding with more new content, because
This, can determine the corresponding advertisement type of more new content according to the relationship between more new content and preset content.For example, with
The corresponding advertisement type of preset content for meeting preset condition between more new content is targeted advertisements type, and the preset condition is at this
It is not intended to limit in application embodiment, the similarity advertisement corresponding more than the preset content of similarity threshold such as between more new content
Type, as targeted advertisements type etc..
In the embodiment of the present application, the quantity of determining targeted advertisements type does not limit, can be with actually determined number
Subject to amount, it is possibility to have quantity limits.
Step S130：Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to institute
State mobile terminal.
Advertisement is chosen from the corresponding advertisement of targeted advertisements type and is sent to mobile terminal, realizes the advertisement to mobile terminal
Push.For example, targeted advertisements type is " garment for children " type, advertisement is chosen from the advertisement of the type and is sent to movement eventually
End, the advertisement for such as choosing certain children's garment of A brands are sent to mobile terminal.
If it is determined that targeted advertisements type to be multiple, can be from corresponding one or more advertisement of each targeted advertisements type
It is middle to choose the advertisement sent to mobile terminal.The number of ads chosen from each targeted advertisements type can be one, certainly,
Can also be a plurality of.
Optionally, it when choosing advertisement from the different corresponding advertisements of targeted advertisements type, obtains different types of a plurality of
After advertisement, which can be sent to the mobile terminal in different time sections.For example, determining targeted advertisements type is
3 classes, select an advertisement from each type, obtain 3 advertisements, in the morning 9 points respectively by 3 advertisements, 2 pm and under
7: 3 period push of noon.
In addition, optional, user experience is taken into account, the quantity of advertisement pushing can be controlled, advertisement pushing quantity is not on the same day
More than preset quantity.If targeted advertisements number of types is more than preset quantity, that is chosen from each targeted advertisements type is used to push away
The total amount for the advertisement sent is more than preset quantity, then the random read take preset quantity item from the advertisement of selection, as to mobile terminal
The advertisement of push.
Second embodiment
A kind of advertisement sending method is present embodiments provided, compared with first embodiment, this method is included by update
The keyword of appearance determines the targeted advertisements type corresponding to more new content, specifically, Fig. 3 is referred to, in the present embodiment, packet
It includes：
Step S210：Obtain the state more new content of instant communication software in mobile terminal.
Step S220：The keyword of more new content described in obtaining.
More new content parse by word analytical algorithm, it is hereby achieved that the corresponding key of more new content
Word.Wherein, the specific method of parsing more new content acquisition keyword does not limit in the embodiment of the present application, for example, can be first
More new content is segmented, keyword is chosen from word segmentation result, as remove word segmentation result in adverbial word, conjunction or
" ", the vocabulary such as " obtaining ", remaining word is as keyword.
Step S230：It is corresponding wide that the keyword is obtained from multiple preset advertisement types in default linked list
Type is accused as targeted advertisements type, wherein, the default linked list includes keyword and multiple default advertisement types
Correspondence.
In the embodiment of the present application, linked list can be previously provided with, in the pre-set default linked list,
It can include the correspondence between various keywords and preset advertisement type.It, can be in a kind of specific embodiment
It is that a preset advertisement type is directly corresponding with one or more keywords in default linked list, as shown in Figure 4.In addition,
One keyword can correspond to an advertisement type, and either, a keyword can also be corresponding with multiple advertisement types.
According to keyword in default linked list and the correspondence of advertisement type, then the pass of more new content can be got
Advertisement type corresponding to keyword.Specific acquisition modes do not limit in the embodiment of the present application, such as can be, will more new content
Each keyword compared one by one with the keyword in default linked list, if some keyword in more new content is closed with default
The similarity for joining some keyword in list is more than default similarity threshold, then by the keyword pair in default linked list
The advertisement type answered is as the corresponding advertisement type of the keyword in more new content.If more new content has multiple keywords, can
The corresponding multiple targeted advertisements types of the more new content can be obtained, certainly, in multiple keywords of more new content, it is understood that there may be portion
Keyword is divided to be corresponding with targeted advertisements type, Partial key word is not corresponding with targeted advertisements type.Wherein, similarity threshold is preset
Value do not limit or absolutely.
For example, the keyword for the more new content that server obtains includes keyword a, keyword b, keyword c, according to such as figure
The similarity of default linked list shown in 4, keyword a and the keyword 1 in default linked list is more than default similarity threshold
Value, keyword b in default linked list there is no the keyword for thering is similarity to be more than default similarity threshold, keyword c with
The similarity of keyword 3 in default linked list is more than default similarity threshold, then keyword a is corresponding in the more new content
Targeted advertisements type is advertisement type 1, and the corresponding targeted advertisements types of keyword c are advertisement type 3, that is to say, that the update
The corresponding targeted advertisements type of content is respectively the advertisement type 1 and advertisement type 3 shown in Fig. 4.
In another specific embodiment or, preset in linked list keyword with it is multiple preset wide
The correspondence for accusing type includes：The correspondence and keyword type of keyword and keyword type and preset advertisement
The correspondence of type.Advertisement type in default linked list is preset advertisement type, wherein, a keyword type can
To be corresponding with multiple keywords, a keyword type can also be corresponding with multiple preset advertisement types, for example, keyword
" children ", " child ", " child " etc. can correspond to " children " this keyword type, baby milk, children education
And the advertisement types such as garment for children can correspond to keyword type " children ".Specific corresponding pass in default linked list
System can be as shown in figure 5, certainly, the default linked list in Fig. 5 can also be divided into two sub default linked lists, respectively
For the correspondence and keyword type of keyword and keyword type and the correspondence of advertisement type.
Fig. 6 is referred to, in the present embodiment, institute is obtained from multiple preset advertisement types in default linked list
Stating the corresponding advertisement type of keyword can include as targeted advertisements type：
Step S231：The corresponding keyword type of the keyword is determined according to default linked list, as target critical
Part of speech type.
According to keyword in default linked list and the correspondence of keyword type, keyword pair in more new content is determined
The keyword type answered.Specific acquisition modes do not limit in the embodiment of the present application, such as can be, by each of more new content
Keyword compares one by one with the keyword in default linked list, if some keyword in more new content and default linked list
In the similarity of some keyword be more than default similarity threshold, then by the corresponding pass of the keyword in default linked list
Keyword type is as the corresponding target keyword type of the keyword in more new content.If more new content has multiple keywords,
The corresponding multiple target keyword types of the more new content may be obtained.
Step S232：The target keyword type is determined from multiple preset advertisement types in default linked list
Corresponding advertisement type obtains the corresponding targeted advertisements type of the keyword.
According to the correspondence of keyword type in default linked list and preset advertisement type, it may be determined that target is closed
The corresponding advertisement type of keyword type.Specific method of determination does not limit in the embodiment of the present application, such as can be, target is closed
Each of keyword type compares one by one with the keyword type in default linked list, if some target keyword type with it is pre-
If the similarity of some keyword type in linked list is more than default similarity threshold, then by being somebody's turn to do in default linked list
The corresponding advertisement type of keyword type is as the corresponding advertisement type of target keyword type, that is to say, that by the key
The corresponding advertisement type of part of speech type is as the corresponding targeted advertisements type of keyword corresponding with the target keyword type.At this
Apply in embodiment, compare object difference, the value of default similarity threshold may be set to be difference.
For example, in the present embodiment, the keyword of the more new content that server obtains include keyword a, keyword b,
Keyword c, according to default linked list as shown in Figure 5, the similarity of keyword a and the keyword 1 in default linked list
More than default similarity threshold, there is no have similarity to be more than default similarity threshold in default linked list by keyword b
The similarity of keyword, keyword c and the keyword 3 in default linked list is more than default similarity threshold, then in the update
The corresponding target keyword types of keyword a are keyword type 1 in appearance, and the corresponding target keyword types of keyword c is close
Keyword type 3.Again according to linked list is preset in Fig. 5, keyword type 1 is corresponding with advertisement type 1, advertisement type 2, keyword
Type 3 is corresponding with advertisement type 7, then can obtain the corresponding targeted advertisements type of keyword in more new content for advertisement type 1,
Advertisement type 2 and advertisement type 7, that is to say, that the corresponding targeted advertisements type of the more new content is respectively shown in Fig. 5
Advertisement type 1, advertisement type 2 and advertisement type 7.
In the present embodiment, it obtains in more new content after keyword and the correspondence of advertisement type, it can be carried out
Record.Recording mode does not limit, and can also be recorded by linked list.For example, using above-mentioned another embodiment as
Example, more new content correspond to keyword type 1 including keyword a, keyword b, keyword c, keyword a, and keyword c corresponds to crucial
Part of speech type 3, keyword type 1 are corresponding with advertisement type 1, advertisement type 2, and keyword type 3 is corresponding with advertisement type 7, then remembers
The correspondence of record can be as shown in Figure 7.
Step S240：Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to institute
State mobile terminal.
The advertisement chosen from the corresponding advertisement of targeted advertisements type is sent to mobile terminal, allow mobile terminal to
User shows the advertisement being selected, and realizes the advertisement pushing to user.
Wherein, the advertisement of selection is sent to mobile terminal, can is that the advertisement of selection is sent to the mobile terminal
Described in the corresponding instant communication software of state more new content.Specifically, can be, instant communication software be sent in mobile terminal
It is corresponding to send user account number during more new content.Implement the server of the embodiment of the present application the method when obtaining more new content,
It is corresponding to obtain the corresponding user account number of more new content.After the corresponding advertisement type of more new content is got, this can be used
Family account number, which corresponds to, to be preserved, as shown in Figure 7.This is represented in Fig. 7 for recording the pass in the linked list of advertisement type acquisition result
Keyword is obtained by the more new content of user account number AAA, and the advertisement type matched corresponds to the more new content of the user account number.Cause
This, during to mobile terminal advertisement, sends advertise to the corresponding newer user account number of the state of the instant communication software.
Advertisement type as shown in Figure 7 is obtained in result, and advertisement type 1, advertisement type 2,7 corresponding advertisement of advertisement type are sent to
In the user account number AAA for sending the instant communication software of more new content.
In addition, it is optional, it is corresponding i.e. that the advertisement of selection is sent to state more new content described in the mobile terminal
When communication software when, can insert advertisements into state more new content and be sent to the corresponding Instant Messenger of the state more new content
Believe software.The mobile terminal of advertisement is received, advertisement is shown, either, advertisement is popped up in the form of pop-up, is realized wide
Accuse push.
Optionally, in the embodiment of the present application, the advertisement of selection is sent to mobile terminal or by the wide of selection
The advertisement pushing client being sent in the mobile terminal is accused, to indicate that the advertisement pushing client is wide according to what is received
It accuses pop-up notification or the advertisement received is inserted into other clients of user's browsing of the mobile terminal, the user
Other clients of browsing, can be the clients that user will browse, the circle of friends that will be browsed such as user, browsing news
Interface is medium.Wherein, the advertisement pushing client can be previously used for collect mobile terminal in instant communication software state more
New advertisement processing module.The advertisement pushing client can also be with the relevant client of institute's advertisement, such as push it is wide
The advertisement for certain shopping platform is accused, is accessed by the corresponding application program of the shopping platform, then the shopping platform is corresponding applies journey
Sequence is as advertisement pushing client, when mobile terminal is equipped with the corresponding application program of the shopping platform, will be put down by the shopping
The corresponding application program of platform carries out advertisement pushing, specific push mode can be pop-up show or other.
When obtaining the state more new content of instant communication software, it can correspond to and obtain the corresponding movement of the state more new content
The device number of terminal, such as the IMEI (International Mobile Equipment Identity) of the mobile terminal.To obtaining
The device number of the mobile terminal obtained can correspond to the advertisement type pushed to the mobile terminal and preserve, as shown in Figure 7.Table in Fig. 7
It is the mobile terminal transmission of Aaa to show this for recording the keyword in the linked list of advertisement type acquisition result by device number
State more new content obtains, and the advertisement type matched corresponds to the more new content of the device number.Send advertise to the movement
During advertisement pushing client in terminal, sent according to device number.Such as, user account number AAA is collected to articles for children sense
Interest, and the device number of party A-subscriber is：Aaa, after another shopping app accesses the advertising information, if Aaa equipment has
Shopping app is installed, then the shopping app into the mobile terminal that device number is Aaa pushes the relevant advertisement of children.
3rd embodiment
A kind of advertisement pushing device 300 is present embodiments provided, refers to Fig. 8, which includes：Content obtaining mould
Block 310, for obtaining the state of instant communication software in mobile terminal more new content.Targeted advertisements determination type module 320 is used
In by multiple preset advertisement types, determine advertisement type corresponding with the more new content as targeted advertisements type, institute
It states multiple preset advertisement types and corresponds to one or more advertisement respectively.Advertisement pushing module 330, for from the targeted advertisements
Advertisement is chosen in one or more advertisement corresponding to type, is sent to the mobile terminal.
Wherein, if the more new content corresponds to multiple targeted advertisements types, advertisement pushing module 330 can be from each target
An advertisement is chosen in one or more advertisement corresponding to advertisement type and is sent to the mobile terminal.
Further, advertisement pushing module 330 can also be by the different corresponding advertisements of targeted advertisements type when different
Between section be sent to the mobile terminal.
Further, the advertisement of selection can be sent to state described in the mobile terminal by advertisement pushing module 330
The corresponding instant communication software of more new content；Either, the advertisement of selection is inserted into the state more new content and be sent to
The corresponding instant communication software of the state more new content；Either, the advertisement of selection is sent to the wide of the mobile terminal
Push client is accused, to indicate the advertisement pushing client according to the advertisement pop-up notification that receives or will receive
Advertisement is inserted into other clients of user's browsing of the mobile terminal.
Further, advertisement type determining module 320 can include：Keyword acquiring unit, for obtaining the update
The keyword of content；Advertisement type determination unit, for being obtained from multiple preset advertisement types in default linked list
The corresponding advertisement type of the keyword as targeted advertisements type, wherein, the default linked list include keyword with
The correspondence of multiple default advertisement types.
Further, presetting keyword and the correspondence of multiple preset advertisement types in linked list can include：
The correspondence and keyword type of keyword and keyword type and the correspondence of preset advertisement type.Commercial paper
Type determination unit can also include：Keyword type determination subelement, for determining the keyword according to default linked list
Corresponding keyword type, as target keyword type.Advertisement type determination subelement, for from default linked list
The advertisement type corresponding to the target keyword type is determined in multiple preset advertisement types, the keyword is obtained and corresponds to
Targeted advertisements type.
In conclusion advertisement sending method provided by the embodiments of the present application, device, server and storage medium, according to shifting
State more new content carries out advertisement pushing, the advertisement phase corresponding with state more new content of push in instant communication software in dynamic terminal
It closes, and the more new content of the state in instant communication software is usually the true mood or state of user, so as to make to be pushed to movement
Advertisement in terminal more meets user's actual need.
That is, in the embodiment of the present application, in the case where not increasing hardware cost, software by being to user
When communication software newer data analyzed, understand the focus of user, and advertisement pushing is carried out for the concern information,
Improve the efficiency and validity of advertisement pushing.And it realizes, precisely pushes, more existing advertisement pushing scheme reduces and pushes away
The quantity for the advertisement sent, improves user's checking.
Referring to Fig. 9, based on above-mentioned advertisement sending method, device, the embodiment of the present application also provides a kind of service
Device 100, the server 100 can usually include one or more (one is only shown in figure) processors 102, memory 104,
RF (Radio Frequency, radio frequency) module 106, power module 122 etc..It will appreciated by the skilled person that Fig. 9
Shown structure is only to illustrate, and the structure of the server 100 is not caused to limit.For example, the server 100 may be used also
Including either less components more than shown in Fig. 9 or with the correspondence different from shown in Fig. 9.
It will appreciated by the skilled person that for the processor 102, every other component belongs to
It is coupled between peripheral hardware, the processor 102 and these peripheral hardwares by multiple Peripheral Interfaces 124.The Peripheral Interface 124 can
Based on following standard implementation：Universal Asynchronous Receive/sending device (Universal Asynchronous Receiver/
Transmitter, UART), universal input/output (General Purpose Input Output, GPIO), serial peripheral connect
Mouthful (Serial Peripheral Interface, SPI), internal integrated circuit (Inter-Integrated Circuit,
I2C), but it is not limited to above-mentioned standard.In some instances, the Peripheral Interface 124 can only include bus；In other examples
In, the Peripheral Interface 124 may also include other elements, such as one or more controller.In addition, these controllers can be with
Detached from the Peripheral Interface 124, and be integrated in the processor 102 or corresponding peripheral hardware in.
The memory 104 can be used for storage software program and module, and the processor 102 is stored in institute by operation
The software program and module in memory 104 are stated, so as to perform various functions application and data processing.The memory
104 may include high speed random access memory, may also include nonvolatile memory, and such as one or more magnetic storage device dodges
It deposits or other non-volatile solid state memories.In some instances, the memory 104 can further comprise relative to institute
The remotely located memory of processor 102 is stated, these remote memories can pass through network connection to the server 100.On
The example for stating network includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
The RF modules 106 are used to receive and transmit electromagnetic wave, realize the mutual conversion of electromagnetic wave and electric signal, so as to
It is communicated with communication network or other equipment.The RF modules 106 may include various existing for performing these functions
Circuit element, for example, antenna, RF transceiver, digital signal processor, encryption/deciphering chip, subscriber identity module
(SIM) card, memory etc..The RF modules 106 can be carried out with various networks such as internet, intranet, wireless network
Communication is communicated by wireless network and other equipment.Above-mentioned wireless network may include cellular telephone networks, wireless
LAN or Metropolitan Area Network (MAN).Above-mentioned wireless network can use various communication standards, agreement and technology, including but not limited to
Global system for mobile communications (Global System for Mobile Communication, GSM), enhanced mobile communication skill
Art (Enhanced Data GSM Environment, EDGE), Wideband CDMA Technology (wideband code
Division multiple access, W-CDMA), Code Division Multiple Access (Code division access, CDMA), time-division
Multiple access technology (time division multiple access, TDMA), adopting wireless fidelity technology (Wireless, Fidelity,
WiFi) (such as American Institute of Electrical and Electronics Engineers's standard IEEE 802.10A, IEEE 802.11b, IEEE802.11g and/or
IEEE 802.11n), the networking telephone (Voice over internet protocal, VoIP), worldwide interoperability for microwave accesses
(Worldwide Interoperability for Microwave Access, Wi-Max), other for mail, Instant Messenger
The agreement of news and short message and any other suitable communications protocol or even it may include that those are not developed currently yet
Agreement.
The power module 122 is used to provide supply of electric power to the processor 102 and other each components.Specifically,
The power module 122 may include power-supply management system, one or more power supply (such as battery or alternating current), charging circuit,
Power-fail detection circuit, inverter, indicator of the power supply status and any other life with electric power in the server 100
Into, manage and be distributed relevant component.
It should be noted that each embodiment in this specification is described by the way of progressive, each embodiment weight
Point explanation is all difference from other examples, and just to refer each other for identical similar part between each embodiment.
For device class embodiment, since it is basicly similar to embodiment of the method, so description is fairly simple, related part is joined
See the part explanation of embodiment of the method.For the described arbitrary processing mode in embodiment of the method, in device reality
It applies in example and no longer can be one by one repeated in device embodiment by corresponding processing modules implement.
In the description of this specification, reference term " one embodiment ", " example ", " is specifically shown " some embodiments "
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It is combined in an appropriate manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the different embodiments or examples described in this specification and the feature of different embodiments or examples
It closes and combines.
In addition, term " first ", " second " are only used for description purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present application, " multiple " are meant that at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include
Module, segment or the portion of the code of the executable instruction of one or more the step of being used to implement specific logical function or process
Point, and the range of the preferred embodiment of the application includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, to perform function, this should be by the application
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) it uses or combines these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
It puts.The more specific example (non-exhaustive list) of computer-readable medium is including following：Electricity with one or more wiring
Connecting portion (mobile terminal), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or when necessary with it
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the application can be realized with hardware, software, firmware or combination thereof.Above-mentioned
In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage
Or firmware is realized.If for example, with hardware come realize in another embodiment, can be under well known in the art
Any one of row technology or their combination are realized：With for the logic gates to data-signal realization logic function
Discrete logic, have suitable combinational logic gate circuit application-specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries
Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium
In matter, the program when being executed, one or a combination set of the step of including embodiment of the method.In addition, in each embodiment of the application
In each functional unit can be integrated in a processing module or each unit is individually physically present, can also two
A or more than two units are integrated in a module.The form that hardware had both may be used in above-mentioned integrated module is realized, also may be used
It is realized in the form of using software function module.If the integrated module realized in the form of software function module and as
Independent product is sold or in use, can also be stored in a computer read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although it has been shown and retouches above
Embodiments herein is stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the application
System, those of ordinary skill in the art can be changed above-described embodiment, change, replace and become within the scope of application
Type.
Finally it should be noted that：Above example is only to illustrate the technical solution of the application, rather than its limitations；Although
The application is described in detail with reference to the foregoing embodiments, those of ordinary skill in the art are when understanding：It still can be with
It modifies to the technical solution recorded in foregoing embodiments or equivalent replacement is carried out to which part technical characteristic；And
These modification or replace, do not drive corresponding technical solution essence be detached from each embodiment technical solution of the application spirit and
Range.
Claims (10)
1. a kind of advertisement sending method, which is characterized in that the method includes：
Obtain the state more new content of instant communication software in mobile terminal；
By in multiple preset advertisement types, advertisement type corresponding with the more new content is determined as targeted advertisements type,
The multiple preset advertisement type corresponds to one or more advertisement respectively；
Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to the mobile terminal.
2. according to the method described in claim 1, it is characterized in that, described by multiple preset advertisement types, determine and institute
The corresponding advertisement type of more new content is stated as targeted advertisements type to include：
The keyword of more new content described in obtaining；
The corresponding advertisement type of the keyword is obtained from multiple preset advertisement types in default linked list as mesh
Advertisement type is marked, wherein, the default linked list includes the correspondence of keyword and multiple default advertisement types.
3. according to the method described in claim 2, it is characterized in that, in the default linked list keyword with it is multiple preset
The correspondence of advertisement type includes：The correspondence and keyword type of keyword and keyword type with it is preset wide
Accuse the correspondence of type；
The corresponding advertisement type of the keyword is obtained in multiple preset advertisement types from default linked list to make
Include for targeted advertisements type：
The corresponding keyword type of the keyword is determined according to default linked list, as target keyword type；
The advertisement corresponding to the target keyword type is determined from multiple preset advertisement types in default linked list
Type obtains the corresponding targeted advertisements type of the keyword.
If 4. according to the method described in claim 1, it is characterized in that, the more new content corresponds to multiple targeted advertisements types,
An advertisement is chosen from one or more advertisement corresponding to each targeted advertisements type and is sent to the mobile terminal.
5. according to the method described in claim 4, it is characterized in that, by the different corresponding advertisements of targeted advertisements type in difference
Period is sent to the mobile terminal.
6. according to the method described in claim 1, it is characterized in that, the advertisement of selection is sent to described in the mobile terminal
The corresponding instant communication software of state more new content；Or
The advertisement of selection is inserted into the state more new content and is sent to the corresponding instant messaging of the state more new content
Software.
7. according to the method described in claim 1, it is characterized in that, the advertisement of selection is sent to the advertisement of the mobile terminal
Client is pushed, to indicate that the advertisement pushing client is wide according to the advertisement pop-up notification received or by what is received
Accuse other clients for the user's browsing for being inserted into the mobile terminal.
8. a kind of advertisement pushing device, which is characterized in that described device includes：
Content obtaining module, for obtaining the state of instant communication software in mobile terminal more new content；
Targeted advertisements determination type module, for by multiple preset advertisement types, determining corresponding with the more new content
Advertisement type corresponds to one or more advertisement respectively as targeted advertisements type, the multiple preset advertisement type；
Advertisement pushing module for choosing advertisement from one or more advertisement corresponding to the targeted advertisements type, is sent
To the mobile terminal.
9. a kind of server, which is characterized in that including memory and processor, the memory is couple to the processor, institute
Memory store instruction is stated, when executed by the processor any one of described processor perform claim requirement 1 to 7
The method.
A kind of 10. computer readable storage medium of program code that can perform with processor, which is characterized in that described program
Code makes the processor perform claim require 1 to 7 any one of them method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711433283.9A CN108230018A (en) | 2017-12-26 | 2017-12-26 | Advertisement sending method, device, server and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711433283.9A CN108230018A (en) | 2017-12-26 | 2017-12-26 | Advertisement sending method, device, server and storage medium |
Publications (1)
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| CN108230018A true CN108230018A (en) | 2018-06-29 |
Family
ID=62648759
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711433283.9A Pending CN108230018A (en) | 2017-12-26 | 2017-12-26 | Advertisement sending method, device, server and storage medium |
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| CN (1) | CN108230018A (en) |
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Address after: 523860 No. 18, Wu Sha Beach Road, Changan Town, Dongguan, Guangdong Applicant after: GUANGDONG OPPO MOBILE TELECOMMUNICATIONS Corp.,Ltd. Address before: 523860 No. 18, Wu Sha Beach Road, Changan Town, Dongguan, Guangdong Applicant before: GUANGDONG OPPO MOBILE TELECOMMUNICATIONS Corp.,Ltd. |
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