CN105450586A - Information pushing method and system, server and client - Google Patents
Information pushing method and system, server and client Download PDFInfo
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- CN105450586A CN105450586A CN201410357422.4A CN201410357422A CN105450586A CN 105450586 A CN105450586 A CN 105450586A CN 201410357422 A CN201410357422 A CN 201410357422A CN 105450586 A CN105450586 A CN 105450586A
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Abstract
The invention discloses an information pushing method comprising the following steps: obtaining a browse request of a user, wherein the browse request carries user identification of the user; obtaining browse data corresponding to the browse request and obtaining user information of the user according to the user identification; extracting commodity information in the browse data according to the user information; generating push information according to the commodity information; and sending the browse data and the push information to the client. According to the information pushing method, automatic retrieval is realized according to text content the user information, and the high-correlation commodity information is directionally pushed to the client, so that advertisement pushing is allowed to be more accurate and more human-friendly, and user experience is improved. The invention also discloses an information pushing system, a server and the client.
Description
Technical field
The application relates to Internet technical field, particularly relates to a kind of information-pushing method, system, server and client.
Background technology
Nowadays, there is the information that a large amount of users needs on the net, and obtain network information at present except user's active inquiry, mainly by RSS (ReallySimpleSyndication in correlation technique, Simple Syndication) subscription service subscribes to, subscribed to some RSS channel by user, the information that user subscribes to regularly is pushed to terminal use with the form of mail or RSS reader by related web site.Such as, user pays close attention to certain shop in electric business, and this shop regularly can push relevant merchandise news to user.But, not user's active obtaining information ageing not high and be not very convenient, and need that user oneself filters, examination, waste a large amount of time, and the amount of information of being subscribed to acquisition by RSS is comparatively large, and does not have specific aim, and user really cannot obtain the customizing messages wanted timely.
Summary of the invention
The object of the application is intended to solve one of above-mentioned technical problem at least to a certain extent.
For this reason, first object of the application is to propose a kind of information-pushing method.The method automatically retrieves according to the user profile of content of text and user and the merchandise news of the high degree of association is pushed to client by orientation, makes the propelling movement of advertisement more accurately, more have affinity, and improves Consumer's Experience.
Second object of the application is to propose a kind of information transmission system.
3rd object of the application is to propose a kind of server.
4th object of the application is to propose a kind of client.
For reaching above-mentioned purpose, the information-pushing method that the application's first aspect embodiment proposes, comprising: the browse request obtaining user, wherein, has the user ID of described user in described browse request; Obtain the browsing data corresponding to described browse request, and obtain the user profile of described user according to described user ID; The merchandise news in described browsing data is extracted according to described user profile; Pushed information is generated according to described merchandise news; And described browsing data and described pushed information are sent to client.
The information-pushing method of the embodiment of the present application, first can obtain the browsing data corresponding to browse request of user, and the user profile of user is obtained according to the user ID in browse request, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, namely automatically to retrieve according to the user profile of content of text and user and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
For reaching above-mentioned purpose, the information transmission system that the application's second aspect embodiment proposes, comprise: server and client side, wherein, described server, for obtaining the browse request of user, wherein, there is in described browse request the user ID of described user, and the browsing data obtained corresponding to described browse request, and the user profile of described user is obtained according to described user ID, the merchandise news in described browsing data is extracted according to described user profile, and generate pushed information according to described merchandise news, and described browsing data and described pushed information are sent to client, described client, for sending the browse request of user to described server, wherein, there is in described browse request the user ID of described user, and receive browsing data and pushed information that described server generates according to described browse request and described user ID.
The information transmission system of the embodiment of the present application, the browsing data corresponding to browse request of user is first obtained by server, and the user profile of user is obtained according to the user ID in browse request, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, namely automatically to retrieve according to the user profile of content of text and user and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
For reaching above-mentioned purpose, the server that the application's third aspect embodiment proposes, comprising: the first acquisition module, for obtaining the browse request of user, wherein, having the user ID of described user in described browse request; Second acquisition module, for obtaining the browsing data corresponding to described browse request, and obtains the user profile of described user according to described user ID; Extraction module, for extracting the merchandise news in described browsing data according to described user profile; Generation module, for generating pushed information according to described merchandise news; And sending module, for described browsing data and described pushed information are sent to client.
The server of the embodiment of the present application, first can obtain the browsing data corresponding to browse request of user, and the user profile of user is obtained according to the user ID in browse request, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, namely automatically to retrieve according to the user profile of content of text and user and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
For reaching above-mentioned purpose, the client that the application's fourth aspect embodiment proposes, comprising: sending module, for sending the browse request of user to server, wherein, has the user ID of described user in described browse request; And receiver module, for receiving the browsing data and pushed information that described server generates according to described browse request and described user ID.
The client of the embodiment of the present application, the browse request of user first can be sent to server, wherein, there is in browse request the user ID of user, server can obtain the browsing data corresponding to browse request, and the user profile of user is obtained according to user ID, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, automatically to retrieve according to the user profile of content of text and user to make server and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
The aspect that the application adds and advantage will part provide in the following description, and part will become obvious from the following description, or be recognized by the practice of the application.
Accompanying drawing explanation
The application above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein,
Fig. 1 is the flow chart of the information-pushing method according to the application's embodiment;
Fig. 2 is the flow chart of the information-pushing method according to another embodiment of the application;
Fig. 3 is the flow chart of the information-pushing method according to the embodiment of the present application;
Fig. 4 (a) and (b) are the schematic diagrames shown according to the pushed information of the embodiment of the present application;
Fig. 5 is the structural representation of the information transmission system according to the application's embodiment;
Fig. 6 is the structural representation of the server according to the application's embodiment;
Fig. 7 is the structural representation of the client according to the application's embodiment;
Fig. 8 is the structural representation of the client according to another embodiment of the application.
Embodiment
Be described below in detail the embodiment of the application, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Be exemplary below by the embodiment be described with reference to the drawings, be intended to for explaining the application, and the restriction to the application can not be interpreted as.
Below with reference to the accompanying drawings the information-pushing method of the embodiment of the present application, system, server and client are described.
Fig. 1 is the flow chart of the information-pushing method according to the application's embodiment.It should be noted that, in the embodiment of the application, can be described from server side.
As shown in Figure 1, this information-pushing method can comprise:
S101, obtains the browse request of user, wherein, has the user ID of user in browse request.
Wherein, in the embodiment of the application, user ID can be user ID (IDentity, identify label number) or user name or account name etc.
Such as, when user open and application information in browsing client time, application program can generate corresponding browse request according to the user ID of this user, and send this browse request by user end to server.Wherein, in the embodiment of the application, client can comprise PC (PersonalComputer, personal computer) end and mobile terminal etc.Mobile terminal can be the hardware device that mobile phone, panel computer, personal digital assistant etc. have various operating system.
Should be appreciated that in the embodiment of the application, application program can be social class application program or information class application program or life kind application program etc.
S102, obtains the browsing data corresponding to browse request, and obtains the user profile of user according to user ID.
Wherein, in the embodiment of the application, user profile can include but not limited in user preference information, user's history shopping information, user's historical search information, customer position information, subscriber identity information, user's occupational information etc. one or more.
S103, extracts the merchandise news in browsing data according to user profile.
Particularly, first can add up the browsing of this user according to this user profile, consume, the historical information such as consulting, and determine the user preference of this user according to these historical informations; From browsing data, extract the keyword relevant to commodity simultaneously, the information of the commodity closest to user preference can be searched out afterwards according to this keyword and user preference, as trade name, the type of merchandise, response chains etc.Such as, the preference of this user to certain commodity can be determined according to the number of visits of user, consulting number of times, as having the associative key high with the preference of user to certain commodity in browsing data, then server can go out the merchandise news of these certain commodity according to this keyword search, to meet the preference of user.
S104, generates pushed information according to merchandise news.
Particularly, the information such as trade name, the type of merchandise, response chains and the merchandise news deviation post in current presentation content can be carried out packing to generate pushed information.Wherein, in the embodiment of the application, pushed information can include but not limited in trade name, the type of merchandise, response chains etc. one or more.
S105, is sent to client by browsing data and pushed information.
Particularly, together with browsing data can being packed with pushed information, be sent to client, in the displaying interface of application program, show browsing data and pushed information to make client.
It should be noted that, in the embodiment of the application, the feature that can present according to the concrete browsing data of application program in client, controls the quantity of commodity and the frequency of appearance in pushed information in advance, avoids occurring in a pushed information that multiple response chains is to affect Consumer's Experience.
The information-pushing method of the embodiment of the present application, first can obtain the browsing data corresponding to browse request of user, and the user profile of user is obtained according to the user ID in browse request, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, namely automatically to retrieve according to the user profile of content of text and user and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
Fig. 2 is the flow chart of the information-pushing method according to another embodiment of the application.As shown in Figure 2, this information-pushing method can comprise:
S201, obtains the browse request of user, wherein, has the user ID of user in browse request.
Wherein, in the embodiment of the application, user ID can be user ID (IDentity, identify label number) or user name or account name etc.
Such as, when user open and application information in browsing client time, application program can generate corresponding browse request according to the user ID of this user, and send this browse request by user end to server.Wherein, in the embodiment of the application, client can comprise PC (PersonalComputer, personal computer) end and mobile terminal etc.Mobile terminal can be the hardware device that mobile phone, panel computer, personal digital assistant etc. have various operating system.
Should be appreciated that in the embodiment of the application, application program can be social class application program or information class application program or life kind application program etc.
S202, obtains the browsing data corresponding to browse request, and obtains the user profile of user according to user ID.
Wherein, in the embodiment of the application, user profile can include but not limited in user preference information, user's history shopping information, user's historical search information, customer position information, subscriber identity information, user's occupational information etc. one or more.
S203, extracts the merchandise news in browsing data according to user profile.
Particularly, first can add up the browsing of this user according to this user profile, consume, the historical information such as consulting, and determine the user preference of this user according to these historical informations; From browsing data, extract the keyword relevant to commodity simultaneously, the information of the commodity closest to user preference can be searched out afterwards according to this keyword and user preference, as trade name, the type of merchandise, response chains etc.Such as, the preference of this user to certain commodity can be determined according to the number of visits of user, consulting number of times, as having the associative key high with the preference of user to certain commodity in browsing data, then server can go out the merchandise news of these certain commodity according to this keyword search, to meet the preference of user.
S204, generates pushed information according to merchandise news.
Particularly, the information such as trade name, the type of merchandise, response chains and the merchandise news deviation post in current presentation content can be carried out packing to generate pushed information.Wherein, in the embodiment of the application, pushed information can include but not limited in trade name, the type of merchandise, response chains etc. one or more.
S205, is sent to client by browsing data and pushed information.
Particularly, together with browsing data can being packed with pushed information, be sent to client, in the displaying interface of application program, show browsing data and pushed information to make client.
S206, client generates rich text according to pushed information, and in browsing data, loads rich text when showing browsing data.
Should be appreciated that in the embodiment of the application, rich text can be regarded as the formatted text of band, as the image etc. of the display font of text, color, link, embedding.
Particularly, after client receives pushed information, client can generate rich text according to pushed information, and the mode being calculated by text according to trade name, type, response chains, mark etc. and play up, the trade name with mark can be clicked is drawn in rich text view, the rich text with trade name can be loaded afterwards in browsing data when showing browsing data, namely when showing browsing data, also this rich text is presented at the relevant position in displayed page, so that user checks.
It should be noted that, when clicking the link in rich text as user, client can be found click coordinate and drop on which rich text region in the view of rich text, the response chains of its correspondence can be obtained afterwards according to the rich text region found, and establish the link with to the corresponding server request page according to this response chains.Be appreciated that if search out corresponding rich text according to the click of user in the view of rich text, then can think that the current click of user is for once effectively to click.
The information-pushing method of the embodiment of the present application, after client receives browsing data and pushed information, client can generate rich text according to pushed information, and in browsing data, load rich text when showing browsing data, when rich text is triggered by user, client can trigger the response chains in rich text and establish the link, by pushed information is shown in the current presentation page of application program in the client with the form of rich text, neither affect user and browse remaining content, the information of dependent merchandise can be pushed again to user, the affinity of advertisement is made to reach ideal effect, greatly improve Consumer's Experience.
In order to make those skilled in the art more can understand the application, will illustrate below.
As shown in Figure 3, when application information in user's browsing client, client can identify according to active user and generate corresponding browse request.Afterwards, this browse request can be sent to server to ask relevant browsing data by client.Server can according to the user ID of carrying in browse request, consumer positioning preference, corresponding merchandise news is searched out according to the text key word in browsing data and user preference, and the information such as place skew in trade name, the corresponding type of merchandise, response chains and text packed, and packed data are returned to client.Then, the mode that client to be calculated by text according to trade name, mark, type and respective links etc. and plays up, in rich text view, drawing the trade name with mark can be clicked, and in browsing data, loading the rich text with trade name when showing browsing data.Afterwards, as shown in Fig. 4 (a), client can be presented at relevant position in the displayed page of application program by rich text.As shown in Fig. 4 (b), when clicking the link in rich text as user, client can be found click coordinate and drop on which rich text region in the view of rich text, and obtain the response chains of its correspondence according to the rich text region found, and establish the link with to the corresponding server request page according to this response chains.Finally, corresponding server generates the corresponding page, and this page info is returned to client, with the details enabling user browse its interested commodity.
In addition, the application also proposed a kind of information transmission system.
Fig. 5 is the structural representation of the information transmission system according to the application's embodiment.As shown in Figure 5, this information transmission system can comprise: server 100 and client 200.Wherein, in the embodiment of the application, client 200 comprises PC end and mobile terminal etc.Mobile terminal can be the hardware device that mobile phone, panel computer, personal digital assistant etc. have various operating system.
Particularly, server 100 can be used for the browse request obtaining user, wherein, there is in browse request the user ID of user, and the browsing data obtained corresponding to browse request, and the user profile of user is obtained according to user ID, extract the merchandise news in browsing data according to user profile, and generate pushed information according to merchandise news, and browsing data and pushed information are sent to client 200.Wherein, in the embodiment of the application, user ID can be user ID or user name or account name etc.
Such as, when user open and application information in browsing client 200 time, application program can generate corresponding browse request according to the user ID of this user, and send this browse request by client 200 to server 100.Should be appreciated that in the embodiment of the application, application program can be social class application program or information class application program or life kind application program etc.Server 100, after the browse request getting user, can obtain the browsing data corresponding to browse request, and obtains the user profile of user according to user ID.Wherein, in the embodiment of the application, user profile can include but not limited in user preference information, user's history shopping information, user's historical search information, customer position information, subscriber identity information, user's occupational information etc. one or more.
The historical informations such as server 100 is added up the browsing of this user according to user profile, consumed, consulting, and the user preference of this user is determined according to these historical informations; From browsing data, extract the keyword relevant to commodity simultaneously, the information of the commodity closest to user preference can be searched out afterwards according to this keyword and user preference, as trade name, the type of merchandise, response chains etc.Such as, the preference of this user to certain commodity can be determined according to the number of visits of user, consulting number of times, as having the associative key high with the preference of user to certain commodity in browsing data, then server can go out the merchandise news of these certain commodity according to this keyword search, to meet the preference of user.Then, the information such as trade name, the type of merchandise, response chains and the merchandise news deviation post in current presentation content can be carried out packing to generate pushed information by server 100, and be sent to client 200 together with being packed with pushed information by browsing data, in the displaying interface of application program, show browsing data and pushed information to make client 200.Wherein, in the embodiment of the application, pushed information can include but not limited in trade name, the type of merchandise, response chains etc. one or more.
Client 200 can be used for the browse request sending user to server 100, wherein, has the user ID of user in browse request, and the browsing data that generates according to browse request and user ID of reception server 100 and pushed information.
Further, in the embodiment of the application, client 200 also can be used for generating rich text according to pushed information, and in browsing data, loads rich text when showing browsing data.Should be appreciated that in the embodiment of the application, rich text can be regarded as the formatted text of band, as the image etc. of the display font of text, color, link, embedding.
Particularly, after client 200 receives pushed information, client 200 can generate rich text according to pushed information, and the mode being calculated by text according to trade name, type, response chains, mark etc. and play up, the trade name with mark can be clicked is drawn in rich text view, the rich text with trade name can be loaded afterwards in browsing data when showing browsing data, namely when showing browsing data, also this rich text is presented at the relevant position in displayed page, so that user checks.
It should be noted that, when clicking the link in rich text as user, client 200 can be found click coordinate and drop on which rich text region in the view of rich text, the response chains of its correspondence can be obtained afterwards according to the rich text region found, and establish the link with to the corresponding server request page according to this response chains.Be appreciated that if search out corresponding rich text according to the click of user in the view of rich text, then can think that the current click of user is for once effectively to click.
Thus, by pushed information is shown in the current presentation page of application program in the client with the form of rich text, neither affect user and browse remaining content, the information of dependent merchandise can be pushed again to user, make the affinity of advertisement reach ideal effect, greatly improve Consumer's Experience.
Also it should be noted that, in the embodiment of the application, the feature that can present according to the concrete browsing data of application program, controls the quantity of commodity and the frequency of appearance in pushed information in advance, avoids occurring in a pushed information that multiple link is to affect Consumer's Experience.
The information transmission system of the embodiment of the present application, the browsing data corresponding to browse request of user is first obtained by server, and the user profile of user is obtained according to the user ID in browse request, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, namely automatically to retrieve according to the user profile of content of text and user and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
In addition, the application also proposed a kind of server.
Fig. 6 is the structural representation of the server according to the application's embodiment.As shown in Figure 6, this server can comprise: the first acquisition module 110, second acquisition module 120, extraction module 130, generation module 140 and sending module 150.
Particularly, the first acquisition module 110 can be used for the browse request obtaining user, wherein, has the user ID of user in browse request.Wherein, in the embodiment of the application, user ID can be user ID or user name or account name etc.
Such as, when user open and application information in browsing client time, application program can generate corresponding browse request according to the user ID of this user, and the first acquisition module 110 can receive this browse request that application program is sent by client.Wherein, in the embodiment of the application, client can comprise PC end and mobile terminal etc.Mobile terminal can be the hardware device that mobile phone, panel computer, personal digital assistant etc. have various operating system.
Should be appreciated that in the embodiment of the application, application program can be social class application program or information class application program or life kind application program etc.
Second acquisition module 120 can be used for obtaining the browsing data corresponding to browse request, and obtains the user profile of user according to user ID.Wherein, in the embodiment of the application, user profile can include but not limited in user preference information, user's history shopping information, user's historical search information, customer position information, subscriber identity information, user's occupational information etc. one or more.
Extraction module 130 can be used for the merchandise news extracted according to user profile in browsing data.More specifically, the historical information such as extraction module 130 first can be added up the browsing of this user according to this user profile, consumes, consulting, and the user preference of this user is determined according to these historical informations; From browsing data, extract the keyword relevant to commodity simultaneously, the information of the commodity closest to user preference can be searched out afterwards according to this keyword and user preference, as trade name, the type of merchandise, response chains etc.Such as, the preference of this user to certain commodity can be determined according to the number of visits of user, consulting number of times, as having the associative key high with the preference of user to certain commodity in browsing data, then server can go out the merchandise news of these certain commodity according to this keyword search, to meet the preference of user.
Generation module 140 can be used for generating pushed information according to merchandise news.More specifically, the information such as trade name, the type of merchandise, response chains and the merchandise news deviation post in current presentation content can carry out packing to generate pushed information by generation module 140.Wherein, in the embodiment of the application, pushed information can include but not limited in trade name, the type of merchandise, response chains etc. one or more.
Sending module 150 can be used for browsing data and pushed information to be sent to client.More specifically, sending module 150 browsing data can be packed with pushed information together be sent to client, in the displaying interface of application program, show browsing data and pushed information to make client.Client can generate rich text according to pushed information, and in browsing data, loads rich text when showing browsing data.Should be appreciated that in the embodiment of the application, rich text can be regarded as the formatted text of band, as the image etc. of the display font of text, color, link, embedding.
It should be noted that, in the embodiment of the application, the feature that can present according to the concrete browsing data of application program in client, controls the quantity of commodity and the frequency of appearance in pushed information in advance, avoids occurring in a pushed information that multiple response chains is to affect Consumer's Experience.
The server of the embodiment of the present application, first can obtain the browsing data corresponding to browse request of user, and the user profile of user is obtained according to the user ID in browse request, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, namely automatically to retrieve according to the user profile of content of text and user and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
In addition, the application also proposed a kind of client.
Fig. 7 is the structural representation of the client according to the application's embodiment.It should be noted that, in the embodiment of the application, client can comprise PC end and and mobile terminal etc.Mobile terminal can be the hardware device that mobile phone, panel computer, personal digital assistant etc. have various operating system.
As shown in Figure 7, this client can comprise: sending module 210 and receiver module 220.
Particularly, sending module 210 can be used for the browse request sending user to server, wherein, has the user ID of user in browse request.Such as, when user open and application information in browsing client time, application program can generate corresponding browse request according to the user ID of this user, and sending module 210 can send this browse request to server.Should be appreciated that in the embodiment of the application, application program can be social class application program or information class application program or life kind application program etc.
Receiver module 220 can be used for browsing data that reception server generates according to browse request and user ID and pushed information.More specifically, after the browse request of user is sent to server by sending module 210, server can obtain the browsing data of its correspondence according to browse request, and the user profile of user is obtained according to user ID, the merchandise news in browsing data is extracted afterwards according to user profile, and generate pushed information according to merchandise news, finally browsing data and pushed information are together sent to client.Wherein, in the embodiment of the application, pushed information can comprise in trade name, the type of merchandise, response chains etc. one or more.
Further, in an embodiment of the application, as shown in Figure 8, this client also can comprise generation module 230 and load-on module 240.Particularly, generation module 240 can be used for generating rich text according to pushed information.Load-on module 240 is used in when showing browsing data and loads rich text in browsing data.Should be appreciated that in the embodiment of the application, rich text can be regarded as the formatted text of band, as the image etc. of the display font of text, color, link, embedding.
More specifically, after receiver module 220 receives the pushed information of server transmission, generation module 230 can generate rich text according to pushed information, the mode that load-on module 240 to be calculated by text according to trade name, type, response chains, mark etc. and plays up, the trade name with mark can be clicked is drawn in rich text view, the rich text with trade name can be loaded afterwards in browsing data when showing browsing data, namely when showing browsing data, also this rich text is presented at the relevant position in displayed page, so that user checks.
It should be noted that, when clicking the link in rich text as user, client can be found click coordinate and drop on which rich text region in the view of rich text, the response chains of its correspondence can be obtained afterwards according to the rich text region found, and establish the link with to the corresponding server request page according to this response chains.Be appreciated that if search out corresponding rich text according to the click of user in the view of rich text, then can think that the current click of user is for once effectively to click.Thus, by pushed information is shown in the current presentation page of application program in the client with the form of rich text, neither affect user and browse remaining content, the information of dependent merchandise can be pushed again to user, make the affinity of advertisement reach ideal effect, greatly improve Consumer's Experience.
The client of the embodiment of the present application, the browse request of user first can be sent to server, wherein, there is in browse request the user ID of user, server can obtain the browsing data corresponding to browse request, and the user profile of user is obtained according to user ID, the merchandise news in browsing data can be extracted afterwards according to user profile, and generate pushed information according to this merchandise news, finally this browsing data can be sent to client together with pushed information, automatically to retrieve according to the user profile of content of text and user to make server and the merchandise news of the high degree of association is pushed to client by orientation, make the propelling movement of advertisement more accurate, more there is affinity, and improve Consumer's Experience.
Describe and can be understood in flow chart or in this any process otherwise described or method, represent and comprise one or more for realizing the module of the code of the executable instruction of the step of specific logical function or process, fragment or part, and the scope of the preferred implementation of the application comprises other realization, wherein can not according to order that is shown or that discuss, comprise according to involved function by the mode while of basic or by contrary order, carry out n-back test, this should understand by the embodiment person of ordinary skill in the field of the application.
In flow charts represent or in this logic otherwise described and/or step, such as, the sequencing list of the executable instruction for realizing logic function can be considered to, may be embodied in any computer-readable medium, for instruction execution system, device or equipment (as computer based system, comprise the system of processor or other can from instruction execution system, device or equipment instruction fetch and perform the system of instruction) use, or to use in conjunction with these instruction execution systems, device or equipment.With regard to this specification, " computer-readable medium " can be anyly can to comprise, store, communicate, propagate or transmission procedure for instruction execution system, device or equipment or the device that uses in conjunction with these instruction execution systems, device or equipment.The example more specifically (non-exhaustive list) of computer-readable medium comprises following: the electrical connection section (electronic installation) with one or more wiring, portable computer diskette box (magnetic device), random access memory (RAM), read-only memory (ROM), erasablely edit read-only memory (EPROM or flash memory), fiber device, and portable optic disk read-only memory (CDROM).In addition, computer-readable medium can be even paper or other suitable media that can print described program thereon, because can such as by carrying out optical scanner to paper or other media, then carry out editing, decipher or carry out process with other suitable methods if desired and electronically obtain described program, be then stored in computer storage.
Should be appreciated that each several part of the application can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple step or method can with to store in memory and the software performed by suitable instruction execution system or firmware realize.Such as, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: the discrete logic with the logic gates for realizing logic function to data-signal, there is the application-specific integrated circuit (ASIC) of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is that the hardware that can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, this program perform time, step comprising embodiment of the method one or a combination set of.
In addition, each functional unit in each embodiment of the application can be integrated in a processing module, also can be that the independent physics of unit exists, also can be integrated in a module by two or more unit.Above-mentioned integrated module both can adopt the form of hardware to realize, and the form of software function module also can be adopted to realize.If described integrated module using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.
The above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
In the description of this specification, at least one embodiment that specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained in the application or example.In this manual, to the schematic representation of above-mentioned term not must for be identical embodiment or example.And the specific features of description, structure, material or feature can combine in one or more embodiment in office or example in an appropriate manner.In addition, when not conflicting, the feature of the different embodiment described in this specification or example and different embodiment or example can carry out combining and combining by those skilled in the art.
Although illustrate and described the embodiment of the application above, be understandable that, above-described embodiment is exemplary, can not be interpreted as the restriction to the application, and those of ordinary skill in the art can change above-described embodiment, revises, replace and modification in the scope of the application.
Claims (14)
1. an information-pushing method, is characterized in that, comprises the following steps:
Obtain the browse request of user, wherein, there is in described browse request the user ID of described user;
Obtain the browsing data corresponding to described browse request, and obtain the user profile of described user according to described user ID;
The merchandise news in described browsing data is extracted according to described user profile;
Pushed information is generated according to described merchandise news; And
Described browsing data and described pushed information are sent to client.
2. information-pushing method as claimed in claim 1, it is characterized in that, described user profile comprise in user preference information, user's history shopping information, user's historical search information, customer position information, subscriber identity information, user's occupational information one or more.
3. information-pushing method as claimed in claim 1, is characterized in that, described pushed information comprise in trade name, the type of merchandise, response chains one or more.
4. information-pushing method as claimed in claim 1, is characterized in that, described described browsing data and described pushed information be sent to client after, also comprise:
Described client generates rich text according to described pushed information, and in described browsing data, loads described rich text when showing described browsing data.
5. an information transmission system, is characterized in that, comprising: server and client side, wherein,
Described server, for obtaining the browse request of user, wherein, there is in described browse request the user ID of described user, and the browsing data obtained corresponding to described browse request, and the user profile of described user is obtained according to described user ID, extract the merchandise news in described browsing data according to described user profile, and generate pushed information according to described merchandise news, and described browsing data and described pushed information are sent to client;
Described client, for sending the browse request of user to described server, wherein, there is in described browse request the user ID of described user, and receive browsing data and pushed information that described server generates according to described browse request and described user ID.
6. information transmission system as claimed in claim 5, it is characterized in that, described user profile comprise in user preference information, user's history shopping information, user's historical search information, customer position information, subscriber identity information, user's occupational information one or more.
7. information transmission system as claimed in claim 5, is characterized in that, described pushed information comprise in trade name, the type of merchandise, response chains one or more.
8. information transmission system as claimed in claim 5, is characterized in that, described client also for generating rich text according to described pushed information, and loads described rich text when showing described browsing data in described browsing data.
9. a server, is characterized in that, comprising:
First acquisition module, for obtaining the browse request of user, wherein, has the user ID of described user in described browse request;
Second acquisition module, for obtaining the browsing data corresponding to described browse request, and obtains the user profile of described user according to described user ID;
Extraction module, for extracting the merchandise news in described browsing data according to described user profile;
Generation module, for generating pushed information according to described merchandise news; And
Sending module, for being sent to client by described browsing data and described pushed information.
10. server as claimed in claim 9, it is characterized in that, described user profile comprise in user preference information, user's history shopping information, user's historical search information, customer position information, subscriber identity information, user's occupational information one or more.
11. servers as claimed in claim 9, is characterized in that, described pushed information comprise in trade name, the type of merchandise, response chains one or more.
12. 1 kinds of clients, is characterized in that, comprising:
Sending module, for sending the browse request of user to server, wherein, has the user ID of described user in described browse request; And
Receiver module, for receiving the browsing data and pushed information that described server generates according to described browse request and described user ID.
13. clients as claimed in claim 12, is characterized in that, described pushed information comprise in trade name, the type of merchandise, response chains one or more.
14. clients as claimed in claim 12, is characterized in that, also comprise:
Generation module, for generating rich text according to described pushed information; And
Load-on module, for loading described rich text when showing described browsing data in described browsing data.
Priority Applications (2)
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| CN201410357422.4A CN105450586A (en) | 2014-07-24 | 2014-07-24 | Information pushing method and system, server and client |
| HK16109397.2A HK1221355A1 (en) | 2014-07-24 | 2016-08-08 | Method and system for pushing information, server and client |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201410357422.4A CN105450586A (en) | 2014-07-24 | 2014-07-24 | Information pushing method and system, server and client |
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| CN105450586A true CN105450586A (en) | 2016-03-30 |
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| CN201410357422.4A Pending CN105450586A (en) | 2014-07-24 | 2014-07-24 | Information pushing method and system, server and client |
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