CN106530007A - Advertisement pushing method based on user hobbies - Google Patents
Advertisement pushing method based on user hobbies Download PDFInfo
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- CN106530007A CN106530007A CN201610977579.6A CN201610977579A CN106530007A CN 106530007 A CN106530007 A CN 106530007A CN 201610977579 A CN201610977579 A CN 201610977579A CN 106530007 A CN106530007 A CN 106530007A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Accounting & Taxation (AREA)
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- Entrepreneurship & Innovation (AREA)
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- General Business, Economics & Management (AREA)
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Abstract
The invention discloses an advertisement pushing method based on user hobbies. The advertisement pushing method includes the steps of 1) a server obtaining merchant information join storing the merchant information including associated advertisement information, merchant identifiers, merchant names and goods information to a database, 2) a client sending a command of merchant advertisement request, the server receiving the command and obtaining the merchant identifier provided by a user, then executing the step 3), the server receiving the command and not obtaining the merchant identifier provided by a user, then executing a step 4), 3) the server searching and sorting in the database according to the merchant identifier obtained the step 2) to screen out merchant information containing the same merchant identifier, and the server extracting advertisement information from the merchant information and sending to the client, 4), the server not sending advertisement information and the billboard of the client not displaying advertisement information, and 5) the billboard of the client displaying the advertisement information generated in the step 3) according to the step 3).
Description
Technical field
A kind of the present invention relates to communication technical field, more particularly to advertisement sending method based on user preferences.
Background technology
With the deep development of the Internet, the living habit of people also there occurs great variety, so as to drive other rows
The change of the management mode and publicity pattern of industry.When former the Internet is underdeveloped, advertising is mainly by TV
Realize with entity magazine.And the present the Internet and communication technology flourishing epoch have been arrived, the electronic product such as mobile phone is almost
Staff one, therefore in client（For example：Mobile phone, panel computer etc.）Advertising main flow is had become using built-in advertising.
Traditional is random based on the advertisement sending method of the Internet, just refers to the client that server is held to user
Random advertisement.With the development of big data analytical technology, the more APP of present many flows, such as Taobao etc., push
Advertisement is all based on big data analysis, is both that the product that user is crossed by Client browse or the product bought can send
Analyze to database grooming, server based on data statistical analysiss（It also is understood as conjecture）Go out the hobby of client, then carry out
Associated advertisement pushing.
Present many companies are taken based on the method for big data analysis advertisement and are also due to the development with the Internet,
Ge Jia software companys strive for that the competition of customer flow is also growing more intense, and for a user, are selecting a product most to value
Be exactly Experience Degree, the method for blindness advertisement can allow user to see the advertisements much oneself being not relevant in the past, feel not
Win which to disturb.
Be now based on big data analysis under advertisement sending method to a certain extent, although can be described as user's
Related hobby carrys out advertisement, but this is that server analysis are guessed out all the time, still not accurate enough.
The content of the invention
Present invention aim to overcome that the defect of prior art, there is provided a kind of advertisement sending method based on user preferences,
With according to user preferences advertisement, the more preferable advantage of user experience solves the problems of the prior art.
To achieve these goals, the technical scheme that the present invention takes is as follows：
A kind of advertisement sending method based on user preferences, comprises the following steps：
（1）Server obtains Business Information and stores Business Information to data base；The Business Information includes being mutually related
Advertising message, merchant identification, Merchant name, merchandise news；
（2）Client sends " request merchant advertisement " instruction, and server receives instruction, obtains the merchant identification that user provides, holds
Row step（3）；Server receives instruction, does not obtain the merchant identification of user's offer, execution step（4）；
（3）Server is according to step（2）The merchant identification that the user of acquisition provides enters line retrieval screening in data base, filters out
Including the Business Information of identical merchant identification, server extracts advertising message from above-mentioned Business Information and sends to client；
（4）Server does not send advertising message, and client-side ad hurdle is not presented advertising message；
（5）According to step（3）, client-side ad hurdle goes out rendering step（3）Described in advertising message.
Specifically, the method that above-mentioned server obtains Business Information is 1 method of following A and/or A2 methods：
A1：Back-stage management end typing Business Information, and Business Information is sent to into server；
A2：Server obtains Business Information from the business server that businessman has in itself.
Specifically, the merchant identification that user provides is stored in the local file of client, stores businessman's mark that user provides
Knowledge includes B1 steps and/or B2 steps：
B1:Client typing code, and by the merchant identification of associated codes locally stored file；
B2:Client executing " concern merchandise news " instruct, and extract merchandise news association merchant identification be stored into local text
Part.
Specifically, under the merchant identification storage that user provides ID on the server, store the businessman that user provides
Mark includes C1 steps and/or C2 steps：
C1:Client typing code, and the merchant identification of associated codes is delivered under the ID of server；
C2:Client executing " concern merchandise news " instruct, and extract merchandise news association merchant identification be sent to server
ID under.
Specifically, user can select to delete above-mentioned steps（5））Described in advertising message, comprise the following steps：
（a1）Client sends " deletion advertising message " instruction；
（a2）Client extracts the merchant identification of advertising message association to be deleted；
（a3）With step in client Delete Local File（a2）Middle identical merchant identification；
Specifically, user can select to delete above-mentioned steps（5）Described in advertising message, comprise the following steps：
（b1）Client sends " deletion advertising message " instruction；
（b2）Server receives " advertising message of deletion " instruction, extracts the merchant identification of advertising message association；
（b3）With step under the ID of server deletion client associate（b2）Identical merchant identification.
Specifically, the code is Quick Response Code and/or digital code.
Specifically, the ID on the server refers to that user sends instruction registration by client, and client sends
The ID stayed to server.
Specifically, above-mentioned steps（2）Described in client send " request merchant advertisement " instruction be in client with user
Login interface action association.
Specifically, the client is mobile terminal.
Specifically, the merchandise news includes commodity sign, trade name, commodity price.
It is worth special instruction, a kind of advertisement push system based on user preferences, including server, data base, visitor
Family end, trade company end and back-stage management end；The data storage for obtaining is screened number to data base and in data base by the server
According to；User instruction is sent to server by client；The trade company end can be serviced with typing Business Information to business server
Device obtains Business Information from business server, and the back-stage management end with typing Business Information and can be sent to client.
The present invention compared with prior art, with advantages below：
（1）In the present invention, the advertisement that client is received voluntarily is selected by user, and advertisement pushing is more accurate；
（2）In the present invention, user is not desired to voluntarily to delete when receiving the advertisement of certain businessman, and autonomy is higher.
Description of the drawings
Fig. 1 is the flow chart of the present invention.
Specific embodiment
It is an object of the invention to overcome the defect of prior art, there is provided a kind of advertisement pushing side based on user preferences
Method, is described in further detail to the present invention with reference to embodiment.
Embodiment 1
A kind of advertisement sending method based on user preferences, comprises the following steps：
Server obtains Business Information from back-stage management end or business server；The Business Information includes the advertisement that is mutually related
Information, merchant identification and merchandise news；
User opens mobile phone A PP and logins interface, and mobile phone sends " request merchant advertisement " instruction to server；
The merchant identification of user offer is not stored in mobile phone A PP in local file, server does not get the business of user's offer
Family's mark；
Server does not send advertising message to mobile phone, and mobile phone advertisement hurdle is not presented advertisement；
User scans the Quick Response Code of TCL at interface, mobile phone by the locally stored file of merchant identification of Quick Response Code corresponding TCL,
Server obtains the merchant identification of the TCL that the user in local file provides；
Server is carried out screening including the Business Information with merchant identification identical with the merchant identification of TCL in data base, therefrom
Extract advertising message to send to the billboard of mobile phone A PP；
Mobile phone A PP billboard is presented TCL advertisements；
User is input into the digital code of Haier at interface, and the merchant identification of the Haier of Haier's digital code association is stored by mobile phone
In local file, server obtains the merchant identification of the Haier that the user in local file provides；
Server is carried out screening including the Business Information with merchant identification identical with the merchant identification of Haier in data base, therefrom
Extract the billboard that advertising message is also sent to mobile phone A PP；
Mobile phone A PP billboard is also presented the advertisement of Haier except TCL advertisements are presented；
User chooses Semen setariae TV on the merchandise news hurdle of mobile phone A PP, the Semen setariae of Semen setariae TV association in merchandise news hurdle
The TV information page, input concern Semen setariae TV information instruction；
Mobile phone extracts the locally stored file of trademark of the Semen setariae of Semen setariae TV information association；Server obtains local file
In user provide Semen setariae merchant identification；
Server is carried out screening including the Business Information with merchant identification identical with the merchant identification of Semen setariae in data base, therefrom
Extract the billboard that advertising message is also sent to mobile phone A PP；
Mobile phone A PP billboard is also presented the advertisement of Semen setariae except TCL advertisements, Haier's advertisement is presented；
User's cancellation is logined；
User logins again, Semen setariae, TCL in server acquisition mobile phone local file, the trademark of Haier；
Server data base carry out screening including with Haier, Semen setariae, the identical merchant identification of merchant identification of TCL Semen setariae
Business Information, TCL Business Information, Haier's Business Information, therefrom extract Semen setariae advertising message, TCL advertising messages, Haier's advertisement letter
Breath is sent to the billboard of mobile phone A PP；
The billboard of mobile phone A PP is presented TCL advertisements, Haier's advertisement, the advertisement of Semen setariae.
User selects Semen setariae advertising message in billboard, and sends " deletion advertising message " instruction；
The merchant identification identical Semen setariae merchant identification associated with Semen setariae advertising message in client Delete Local File；
Server can not obtain the Semen setariae merchant identification that user has deleted, and not send the advertising message of Semen setariae to mobile phone.
Embodiment 2
A kind of advertisement sending method based on user preferences, comprises the following steps：
Server obtains Business Information from back-stage management end or business server；The Business Information includes the advertisement that is mutually related
Information, merchant identification and merchandise news；
User opens mobile phone A PP and logins interface, and mobile phone sends " request merchant advertisement " instruction to server；
The merchant identification of user offer is not stored in mobile phone A PP in local file, server does not get the business of user's offer
Family's mark；
Server does not send advertising message to mobile phone, and mobile phone advertisement hurdle is not presented advertisement；
User scans the Quick Response Code of Huawei at interface, and the merchant identification of Quick Response Code corresponding Huawei is sent to server by mobile phone
And under storage ID on the server, server obtains the merchant identification of Huawei that the user under ID provides；
Server is carried out screening including the Business Information with merchant identification identical with the merchant identification of Huawei in data base, therefrom
Extract Huawei's advertising message to send to the billboard of mobile phone A PP；
Mobile phone A PP billboard is presented Huawei's advertisement；
User is input into the digital code of vivo at interface, and the merchant identification of the vivo that vivo digital codes are associated by mobile phone sends
It is stored under the corresponding ID of server to server, server obtains businessman's mark of the vivo that the user under ID provides
Know；
Server is carried out screening including the Business Information with merchant identification identical with the merchant identification of vivo in data base, therefrom
Extract the billboard that vivo advertising messages are also sent to mobile phone A PP；
Mobile phone A PP billboard is also presented the advertisement of vivo except Huawei's advertisement is presented；
User chooses iphone7 on the merchandise news hurdle of mobile phone A PP, the iphone7 of iphone7 associations in merchandise news hurdle
Information page, input concern iphone7 information commands；
Mobile phone extracts the merchant identification of the Fructus Mali pumilae of iphone7 information associations and sends to server, stores corresponding on the server
Under ID；The merchant identification of the iphone7 that the user under server acquisition ID provides；
Server is carried out screening including the Business Information with merchant identification identical with the merchant identification of Fructus Mali pumilae in data base, therefrom
Extract the billboard that Fructus Mali pumilae advertising message is also sent to mobile phone A PP；
Mobile phone A PP billboard is also presented the advertisement of Fructus Mali pumilae except Huawei's advertisement, vivo advertisements is presented；
User's cancellation is logined；
User logins again, Huawei, vivo in server acquisition mobile phone local file, the trademark of Fructus Mali pumilae；
Server data base carry out screening including with Huawei, vivo, the identical merchant identification of merchant identification of Fructus Mali pumilae China
For Business Information, vivo Business Information, Fructus Mali pumilae Business Information, Huawei's advertising message, vivo advertising messages, Fructus Mali pumilae is therefrom extracted wide
Announcement information is sent to the billboard of mobile phone A PP；
The billboard of mobile phone A PP is presented Huawei's advertisement, vivo advertisements, the advertisement of Fructus Mali pumilae.
User selects Huawei's advertising message in billboard, and sends " deletion advertising message " instruction to server；
Server deletes the merchant identification identical Huawei merchant identification associated with Huawei advertising message under ID；
Server can not obtain Huawei's merchant identification that user has deleted, and not send the advertising message of Huawei to mobile phone.
According to above-described embodiment, the present invention just can be realized well.What deserves to be explained is, before said structure design
Put, be to solve same technical problem, even if some made in the present invention are adopted without substantial change or polishing
Technical scheme essence still as the present invention, therefore which should also be as within the scope of the present invention.
Claims (10)
1. a kind of advertisement sending method based on user preferences, it is characterised in that comprise the following steps：
（1）Server obtains Business Information and stores Business Information to data base；The Business Information includes being mutually related
Advertising message, merchant identification, Merchant name, merchandise news；
（2）Client sends request " request merchant advertisement " instruction, and server receives instruction, obtains businessman's mark that user provides
Know, execution step（3）；Server receives instruction, does not obtain the merchant identification of user's offer, execution step（4）；
（3）Server is according to step（2）The merchant identification that the user of acquisition provides enters line retrieval screening in data base, filters out
Including the Business Information of identical merchant identification, server extracts advertising message from above-mentioned Business Information and sends to client；
（4）Server does not send advertising message, and client-side ad hurdle is not presented advertising message；
（5）According to step（3）, rendering step at client-side ad hurdle（3）Described in advertising message.
2. a kind of advertisement sending method based on user preferences according to claim 1, it is characterised in that above-mentioned server
The method for obtaining Business Information is 1 method of following A and/or A2 methods：
A1：Back-stage management end typing Business Information, and Business Information is sent to into server；
A2：Server obtains Business Information from the business server that businessman has in itself.
3. a kind of advertisement sending method based on user preferences according to claim 1, it is characterised in that what user provided
Merchant identification is stored in the local file of client, and the merchant identification for storing user's offer includes B1 steps and/or B2 steps：
B1:Client typing code, and by the merchant identification of associated codes locally stored file；
B2:Client executing " concern merchandise news " instruct, and extract merchandise news association merchant identification be stored into local text
Part.
4. a kind of advertisement sending method based on user preferences according to claim 3, it is characterised in that what user provided
Under merchant identification storage ID on the server, the merchant identification for storing user's offer includes C1 steps and/or C2 steps：
C1:Client typing code, and the merchant identification of associated codes is delivered under the ID of server；
C2:Client executing " concern merchandise news " instruct, and extract merchandise news association merchant identification be sent to server
ID under.
5. a kind of advertisement sending method based on user preferences according to claim 3, it is characterised in that user can select
Select deletion above-mentioned steps（5）Described in advertising message, comprise the following steps：
（a1）Client sends " deletion advertising message " instruction；
（a2）Client extracts the merchant identification of advertising message association to be deleted；
（a3）With step in client Delete Local File（a2）Middle identical merchant identification.
6. a kind of advertisement sending method based on user preferences according to claim 4, it is characterised in that user can select
Select deletion above-mentioned steps（5）Described in advertising message, comprise the following steps：
（b1）Client sends " deletion advertising message " instruction；
（b2）Server receives " advertising message of deletion " instruction, extracts the merchant identification of advertising message association；
（b3）With step under the ID of server deletion client associate（b2）Identical merchant identification.
7. a kind of advertisement sending method based on user preferences according to any one of claim 3 ~ 4, it is characterised in that institute
Code is stated for Quick Response Code and/or digital code.
8. a kind of advertisement sending method based on user preferences according to claim 4 and 6, it is characterised in that the clothes
ID on business device refers to that user sends instruction registration by client, and client sends the user's mark stayed to server
Know.
9. a kind of advertisement sending method based on user preferences according to any one of claim 3 ~ 4, it is characterised in that on
State step（2）Described in client send " request merchant advertisement " instruction be to associate in the interface action of logining of client with user
's.
10. a kind of advertisement sending method based on user preferences according to any one of claim 1 ~ 6, it is characterised in that
The client is mobile terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610977579.6A CN106530007A (en) | 2016-11-08 | 2016-11-08 | Advertisement pushing method based on user hobbies |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610977579.6A CN106530007A (en) | 2016-11-08 | 2016-11-08 | Advertisement pushing method based on user hobbies |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106530007A true CN106530007A (en) | 2017-03-22 |
Family
ID=58349996
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610977579.6A Pending CN106530007A (en) | 2016-11-08 | 2016-11-08 | Advertisement pushing method based on user hobbies |
Country Status (1)
| Country | Link |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019085579A1 (en) * | 2017-10-30 | 2019-05-09 | 阿里巴巴集团控股有限公司 | Information pushing method and apparatus |
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Application publication date: 20170322 |