CN105894311A - Method for realizing advertisement accurate delivery by using selected commodity information of consumers - Google Patents
Method for realizing advertisement accurate delivery by using selected commodity information of consumers Download PDFInfo
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- CN105894311A CN105894311A CN201410581539.0A CN201410581539A CN105894311A CN 105894311 A CN105894311 A CN 105894311A CN 201410581539 A CN201410581539 A CN 201410581539A CN 105894311 A CN105894311 A CN 105894311A
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- Cash Registers Or Receiving Machines (AREA)
Abstract
A common advertisement delivering method in places such as supermarkets and shopping malls has problems that target consumers are difficult to be locked and the advertisement delivering efficiency is low. The invention discloses a method for realizing advertisement accurate delivery by using selected commodity information of consumers. The method comprises the steps of establishing association between delivered advertisement information and specific commodity information, generating a personalized advertisement, and delivering the personalized advertisement. By adopting the method disclosed by the invention, the advertisement delivering efficiency can be improved, income sources of supermarkets and shopping malls are expanded, and consumers are facilitated to acquire interested information at the same time.
Description
Technical field
The present invention relates to a kind of client of utilization has selected merchandise news to realize the method that advertisement accurately is thrown in the place such as supermarket, market.
Background technology
In the place such as supermarket, market, advertisement putting mode is varied, and such as Chinese patent CN1483595A proposes can
As the supermarket shopping receipt of advertising carrier, i.e. there are copy or figure at supermarket shopping receipt printing paper back up.But it is existing
The existence greatest problem having advertisement placement method is to be not carried out the personalized of advertising message and precisely throw in, the advertising message of input
It is difficult to coupling target consumer, so that advertisement putting efficiency is the lowest.
Summary of the invention
In order to solve the problems referred to above, this patent proposes and utilizes client to select merchandise news to realize the new method that advertisement accurately is thrown in.
The present invention is achieved in that
(1) supermarket, market Database Systems in increase advertisement module, input need throw in advertising message (text,
Picture etc.), analyze ad content, set up and associate (such as commodity keyword between advertising message with one or more merchandise newss
Manage with the pass of relevant advertisements keyword, or speculate client's purchasing power, age, sex etc. by merchandise news, then with accordingly
Association is set up in advertisement), finally preserve.
(2), before customer purchase clearing, at cash register terminal, commodity have been selected to believe client by modes such as scanning barcode, typing numerals
Breath (trade name, quantity etc.) input database.
(3) Database Systems process and have selected merchandise news, and relevant advertisements is believed by the advertising message that retrieval is associated with this information
After breath sequence screening, generate the personalized advertisement for this client, then personalized advertisement is exported cashier terminal.
(4) while printing shopping receipt or after printing shopping receipt, print ad content to shopping receipt page or additional wide
Accuse page, give client by the shopping receipt (or without the shopping receipt of ad content and advertising page) containing ad content.
The present invention mainly has the advantage that
(1) for advertisement putting side, can be with quick lock in target consumer, it is achieved the precision of advertisement putting, save advertisement
Cost.
(2) for supermarket or market operator, ad placement service can be accepted, become other in addition to merchandise sales
Planting revenue source, and technically difficulty is little, system upgrade cost is relatively low.
(3) for consumer, can obtain and self potential shopping need closely-related promotion information even reward voucher etc..
Accompanying drawing explanation
The present invention is further detailed explanation below in conjunction with the accompanying drawings.
Figure of description is the implementation schematic diagram of the present invention.
Detailed description of the invention
Embodiment one, advertisement putting side is certain skidding training school.After supermarket operator analyzes ad content, by this advertisement
Holding adds in data base, it is associated with " roller skate ".During consumer's shopping, the commodity such as roller skate are put into shopping
Car, waits clearing to cashier.Cashier is scanned client and has been selected merchandise news real-time incoming data base, and data base retrieves automatically
All advertising messages being associated, system shows after sorting and screening that the advertisement relative importance value that skidding school throws in is the highest, system subsequently
Generate the personalized advertisement for this client, output to cash register terminal.Cash register terminal print receipt and ad content (word, picture,
Reward voucher etc.), give consumer.
Embodiment two, advertisement putting side is certain mouth care mechanism.After supermarket operator analyzes ad content, by this advertisement
Holding adds in data base, it is associated with " collutory ".During consumer's shopping, the commodity such as collutory are put into shopping
Car, waits clearing to cashier.Cashier is scanned client and has been selected merchandise news real-time incoming data base, and data base retrieves automatically
All advertising messages being associated, system shows after sorting and screening that the advertisement relative importance value that mouth care mechanism throws in is the highest, subsequently
System generates the personalized advertisement for this client, output to cash register terminal.Cash register terminal prints receipt and ad content (word, figure
Sheet, reward voucher etc.), give consumer.
Claims (4)
1. the method realizing advertisement accurately input in the place such as supermarket, market, it is characterised in that include following method: throw
The advertising message put sets up, with particular commodity information, the method associated, and personalized advertisement generates method, personalized advertisement put-on method.
A kind of method realizing advertisement accurately input in the place such as supermarket, market the most according to claim 1, its feature exists
In, the advertising message of described input sets up, with particular commodity information, the method associated, and comprises the steps of:
A1, by advertising message input database；
A2, analysis ad content, set up associating between advertising message with one or more merchandise newss；
A3, by this related information saving in data base.
A kind of method realizing advertisement accurately input in the place such as supermarket, market the most according to claim 1, its feature exists
In, described personalized advertisement generates method, comprises the steps of
A1, at cash register terminal, by modes such as scanning barcode, typing numerals, client selected merchandise news input database；
A2, retrieval and the advertising message selecting merchandise news to be associated；
A3, will be associated advertising message sequence, screening after, generate personalized advertisement.
A kind of method realizing advertisement accurately input in the place such as supermarket, market the most according to claim 1, its feature exists
In, described personalized advertisement put-on method, comprise the steps of
A1, by data base generate personalized advertisement information export cashier terminal；
A2, print shopping receipt while or after printing shopping receipt, print ad content is to shopping receipt page or adding advertisements
Page；
A3, give client by the shopping receipt (or without the shopping receipt of ad content and advertising page) containing ad content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410581539.0A CN105894311A (en) | 2014-10-27 | 2014-10-27 | Method for realizing advertisement accurate delivery by using selected commodity information of consumers |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410581539.0A CN105894311A (en) | 2014-10-27 | 2014-10-27 | Method for realizing advertisement accurate delivery by using selected commodity information of consumers |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105894311A true CN105894311A (en) | 2016-08-24 |
Family
ID=57000560
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410581539.0A Pending CN105894311A (en) | 2014-10-27 | 2014-10-27 | Method for realizing advertisement accurate delivery by using selected commodity information of consumers |
Country Status (1)
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| CN (1) | CN105894311A (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106530007A (en) * | 2016-11-08 | 2017-03-22 | 四川蜂搜科技有限公司 | Advertisement pushing method based on user hobbies |
| CN106779837A (en) * | 2016-12-13 | 2017-05-31 | 合肥华耀广告传媒有限公司 | A kind of advertisement delivery system based on logistics |
| CN107194751A (en) * | 2017-07-12 | 2017-09-22 | 广州安钠云广告有限公司 | The adaption system of express delivery electronic surface list ad content |
| CN107301548A (en) * | 2017-07-28 | 2017-10-27 | 北京早八点网络科技有限公司 | Store and cash register integral system under line on a kind of line |
| CN107369045A (en) * | 2017-07-20 | 2017-11-21 | 无锡零零七科技有限公司 | Advertisement placement method and device |
| CN108109014A (en) * | 2017-09-11 | 2018-06-01 | 加拿大财枫控股有限公司 | A kind of marketing system |
| CN108960936A (en) * | 2018-08-02 | 2018-12-07 | 李春浩 | A kind of accurate advertisement put-on method |
| CN109003118A (en) * | 2018-06-19 | 2018-12-14 | 海南朗特赛数据科技有限公司 | It is a kind of using consumption certificate as the billboard jettison system and method for carrier |
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| CN1469259A (en) * | 2002-06-10 | 2004-01-21 | 精工爱普生株式会社 | POS system, network system, printing data generating method of POS system and sale and advertising information management in network system |
| CN101599197A (en) * | 2008-06-03 | 2009-12-09 | 北京银联网通科技有限公司 | Machine for punching the card, advertisement disposal system and receipt printing method |
| CN105069645A (en) * | 2015-07-21 | 2015-11-18 | 深圳市淘淘谷信息技术有限公司 | Method of realizing merchant management with help of merchant shopping list printer and shopping list printer |
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2014
- 2014-10-27 CN CN201410581539.0A patent/CN105894311A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1469259A (en) * | 2002-06-10 | 2004-01-21 | 精工爱普生株式会社 | POS system, network system, printing data generating method of POS system and sale and advertising information management in network system |
| CN101599197A (en) * | 2008-06-03 | 2009-12-09 | 北京银联网通科技有限公司 | Machine for punching the card, advertisement disposal system and receipt printing method |
| CN105069645A (en) * | 2015-07-21 | 2015-11-18 | 深圳市淘淘谷信息技术有限公司 | Method of realizing merchant management with help of merchant shopping list printer and shopping list printer |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106530007A (en) * | 2016-11-08 | 2017-03-22 | 四川蜂搜科技有限公司 | Advertisement pushing method based on user hobbies |
| CN106779837A (en) * | 2016-12-13 | 2017-05-31 | 合肥华耀广告传媒有限公司 | A kind of advertisement delivery system based on logistics |
| CN107194751A (en) * | 2017-07-12 | 2017-09-22 | 广州安钠云广告有限公司 | The adaption system of express delivery electronic surface list ad content |
| CN107369045A (en) * | 2017-07-20 | 2017-11-21 | 无锡零零七科技有限公司 | Advertisement placement method and device |
| CN107301548A (en) * | 2017-07-28 | 2017-10-27 | 北京早八点网络科技有限公司 | Store and cash register integral system under line on a kind of line |
| CN108109014A (en) * | 2017-09-11 | 2018-06-01 | 加拿大财枫控股有限公司 | A kind of marketing system |
| CN108109014B (en) * | 2017-09-11 | 2024-02-02 | 加拿大辉莱广告公司 | Marketing system |
| CN109003118A (en) * | 2018-06-19 | 2018-12-14 | 海南朗特赛数据科技有限公司 | It is a kind of using consumption certificate as the billboard jettison system and method for carrier |
| CN108960936A (en) * | 2018-08-02 | 2018-12-07 | 李春浩 | A kind of accurate advertisement put-on method |
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Application publication date: 20160824 |