JP2009199014A - Advertising system using receipt paper - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising system for utilizing a rear side of receipt paper received as a receipt in payment for merchandise or service, as an advertising space; linking an advertisement printed on the rear side of the receipt with other advertisements; or printing advertisements of a plurality of alliance enterprises of different categories of business; and providing detailed advertisements according to the preference of each customer such as attributes and tastes of customers who receive receipts. <P>SOLUTION: A piece of receipt paper 1 has advertisement information printed on the rear side whose length is set to be shorter than that of content printed on the surface thereof, and has at least one piece of advertisement information printed and displayed thereon. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a receipt paper and an advertisement system using the receipt paper, and more particularly to a receipt paper that has been printed on the back side of the receipt paper and an advertisement system that uses the back side of the receipt paper.

2. Description of the Related Art Conventionally, there are various techniques related to a receipt paper on which an advertisement is printed on the back side of a receipt paper handed as a receipt or a receipt when paying for goods and services at a store. For example, there are receipts and receipts printed on the back of advertisements (see Patent Document 1). In addition, in the receipt paper on which the advertisement information is printed on the back surface, a foamed ink printing part printed with foamed ink printed with foamed ink is provided on a part or all of the back surface of the receipt paper. There is a receipt paper (see Patent Document 2). Furthermore, as means for accepting an application for receipt paper, there is a system comprising means for accepting an advertisement according to a form and outputting it on a receipt (see Patent Document 3).
Japanese Patent Laid-Open No. 2002-32854 Japanese Patent Laid-Open No. 2006-289881 Japanese Patent Laid-Open No. 2003-91781

  However, the receipt described in Patent Document 1 disclosed in Patent Document 1 described above is simply an advertisement printed on the back side of the receipt, and the receipt described in Patent Document 2 uses a foaming ink to print advertisement on the back surface of the receipt. And is not linked to other advertisements that attempt to appeal on the spot to the receipt recipient's vision. In addition, the system described in Patent Document 3 is to uniformly print a receipt according to the applicant's application, and links the information printed on the back of the receipt with other advertisements, It has not been possible to provide advertisements of different alliance companies, or to provide detailed advertisements in accordance with individual customer preferences such as attributes and preferences of customers receiving receipts.

  Therefore, the problem to be solved by the present invention is to use the back side of the receipt paper handed as a receipt or receipt at the time of payment for goods and services as an advertisement space, and to print advertisements printed on the back side of the receipt and other advertisements. The purpose is to link and print advertisements of multiple alliance companies of different industries, and to provide detailed advertisements according to individual customer preferences such as the attributes and preferences of customers receiving receipts And

  In order to achieve the above object, the present invention is a receipt paper on which the advertisement information is printed on the back side of the receipt paper, and the length of the back side advertisement information printing on one piece of the receipt paper is set to be equal to or less than the length of the front side print, The receipt paper is characterized in that at least one unit of advertisement information is printed and displayed on one piece of receipt paper.

  A part of the advertisement information includes a matrix type two-dimensional code, and when the matrix type two-dimensional code is read and authenticated by the display terminal, advertisement information corresponding to the matrix type two-dimensional code is displayed on the reading and display terminal. A receipt paper characterized by

  An advertisement system using a receipt paper, and having means for storing receipt backside advertisement information that is connected to a management server and a company desires to display an advertisement, and stores the received receipt backside advertisement information as a receipt paper A means for printing out on the back surface is provided.

  Means for transmitting information to and from the management server at the time of payment provided for the company; and means for storing receipt backside advertisement information connected to the management server and desired to be displayed by the company. When the payment means signal is transmitted to the management server by the transmitting means, the stored receipt back side advertisement information is printed on the back side of the receipt paper based on a certain condition.

  Means for transmitting information to and from the management server at the time of payment provided for the company, receipt backside advertisement information, receipt backside advertisement information, and matrix type two-dimensional connected to the management server and desired by the company to display advertisements Means for storing code information and display advertisement information desired to be displayed on a display terminal when the matrix type two-dimensional code information is authenticated, and storing the stored receipt backside advertisement information in a predetermined manner. Receipt backside advertisement information including a matrix type two-dimensional code is printed out on the back side of the receipt based on the conditions, and when the matrix type two-dimensional code is read and authenticated by the display terminal, the reading type display terminal stores the matrix type two-dimensional code. Means for outputting corresponding display advertisement information to the reading display terminal; And wherein the Rukoto.

  A member customer identifier provided for each member customer provided in the member company is read at the time of payment, and communicated with the management server, and connected to the management server and member customer attribute information for each member customer identifier. Means for storing in association with each other, and means for storing receipt back side advertisement information that a member company desires to display an advertisement, and for the member customer attribute information and the member attribute information corresponding to the member identifier It is characterized by comprising means for selecting receipt backside advertisement information for each member customer identifier based on the set conditions and printing out on the backside of the receipt paper.

  The member company is provided with a means for reading the member customer identifier given to each member customer by the member company at the time of payment and transmitting it to the management server in association with the purchase information, and is connected to the management server and inputted in advance Means for storing member customer attribute information in association with each member customer identifier, means for storing the purchase information provided by the member company in association with each member customer identifier, and a receipt reverse side on which the member company wishes to display an advertisement Means for accumulating advertisement information, and receipt back advertisement for each member customer identifier based on the purchase information, the member customer attribute information, the purchase information, and the conditions set for the member customer attribute information Means is provided for selecting information and printing it out on the back side of the receipt paper.

  A member customer identifier provided for each member customer provided in a plurality of member companies is read at the time of payment and transmitted to the management server, and connected to the management server and associated with the member customer attribute information for each member customer identifier. Means for storing, and means for storing receipt backside advertisement information that a plurality of member companies desires to display advertisements on the basis of the member identifier and the member customer attribute information corresponding to the member identifier. It comprises means for selecting backside advertisement information of a member company different from the member company of the purchaser for each member customer identifier and printing it out on the backside of the receipt paper.

  The means for reading the member customer identifier is a means for magnetically reading a number of a predetermined number of digits built in a magnetic card held by the member.

  Receipt paper on which the advertisement information is printed on the back side of the receipt paper, and the length of the back side advertisement information printing on the piece of receipt paper is set to be equal to or less than the length of the front side print, and at least one unit of advertisement on the piece of receipt paper The receipt information is printed and displayed on the back of the receipt paper that is handed to the customer at the time of payment. The back of receipts distributed in large numbers as receipts can be used as an effective advertising space. Further, since the matrix type two-dimensional code described later is printed in a complete form, it is not impossible to read.

  A part of the advertisement information includes a matrix type two-dimensional code, and when the matrix type two-dimensional code is read and authenticated by the display terminal, advertisement information corresponding to the matrix type two-dimensional code is displayed on the reading and display terminal. With the receipt paper featuring the above, when the matrix type 2D code is authenticated by the reading display terminal, the flyer, online store, store information, etc. of the company that provided the printed advertisement information is displayed, and the back side of the receipt paper is effective It can be used as a secure advertising space and can be linked to advertising information desired to be displayed.

  An advertisement system using a receipt paper, and having means for storing receipt backside advertisement information that is connected to a management server and a company desires to display an advertisement, and stores the received receipt backside advertisement information as a receipt paper By providing means for printing out on the back side, print out the receipt back side advertisement information that the company wants to display advertisements as well as the company name etc. on the back side of the receipt paper, and carry out effective advertising activities Can do.

  Means for transmitting information to and from the management server at the time of payment provided for the company; and means for storing receipt backside advertisement information connected to the management server and desired to be displayed by the company. When the payment means signal is transmitted to the management server by the transmitting means, the stored receipt back side advertisement information is printed on the back side of the receipt paper based on a certain condition, thereby providing the back side of the receipt paper. On the other hand, various types of advertisement information can be printed flexibly. For example, the advertisement information on the back of the receipt paper can be changed according to the region, season, date and time. As a result, it is possible to perform more effective advertising activities compared to the case where advertisement information is printed uniformly on the back side of the receipt.

  Means for transmitting information to and from the management server at the time of payment provided for the company, receipt backside advertisement information, receipt backside advertisement information, and matrix type two-dimensional connected to the management server and desired by the company to display advertisements Means for storing code information and display advertisement information desired to be displayed on a display terminal when the matrix type two-dimensional code information is authenticated, and storing the stored receipt backside advertisement information in a predetermined manner. Receipt backside advertisement information including a matrix type two-dimensional code is printed out on the back side of the receipt based on the conditions, and when the matrix type two-dimensional code is read and authenticated by the display terminal, the reading type display terminal stores the matrix type two-dimensional code. Means for outputting corresponding display advertisement information to the reading display terminal; By doing this, not only the receipt paper back side advertisement information, but also the flyer, online store, store information, etc. of the company that provided the printed advertisement information are displayed when the matrix type two-dimensional code is authenticated by the reading display terminal, The back side of the receipt paper can be used as an effective advertisement space and can be linked to the advertisement information desired to be displayed. As a result, more effective advertising activities can be performed.

A member customer identifier provided for each member customer provided in the member company is read at the time of payment, and communicated with the management server, and connected to the management server and member customer attribute information for each member customer identifier. Means for storing in association with each other, and means for storing receipt back side advertisement information that a member company desires to display an advertisement, and for the member customer attribute information and the member attribute information corresponding to the member identifier The advertisement information on the back side of the receipt paper according to the attribute of the purchased member customer by comprising means for selecting receipt back side advertisement information for each of the member customer identifiers based on the set conditions and printing out on the back side of the receipt paper Can be printed. As a result, it is possible to perform more effective advertising activities according to the attributes of individual customers as compared to the case where advertisement information is printed uniformly on the back side of the receipt.
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The member company is provided with a means for reading the member customer identifier given to each member customer by the member company at the time of payment and transmitting it to the management server in association with the purchase information, and is connected to the management server and inputted in advance Means for storing member customer attribute information in association with each member customer identifier, means for storing the purchase information provided by the member company in association with each member customer identifier, and a receipt reverse side on which the member company wishes to display an advertisement Means for accumulating advertisement information, and receipt back advertisement for each member customer identifier based on the purchase information, the member customer attribute information, the purchase information, and the conditions set for the member customer attribute information By providing a means to select information and print it out on the back of the receipt paper, attributes of purchased member customers It is possible to print a receipt paper rear face of the advertisement information corresponding to a fine purchase information. As a result, it is possible to carry out effective advertising and advertising activities according to individual customer preferences as compared to the case where advertisement information is printed uniformly on the back side of the receipt.
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  A member customer identifier provided for each member customer provided in a plurality of member companies is read at the time of payment and transmitted to the management server, and connected to the management server and associated with the member customer attribute information for each member customer identifier. Means for storing, and means for storing receipt backside advertisement information that a plurality of member companies desires to display advertisements on the basis of the member identifier and the member customer attribute information corresponding to the member identifier. By providing means for selecting the backside advertisement information of a member company different from the member company of the purchaser for each member customer identifier and printing it out on the backside of the receipt paper, Advertising information can be printed. As a result, it is possible to conduct advertising activities across alliance companies.

  The means for reading the member customer identifier is a means for magnetically reading a number of a predetermined number of digits built in the magnetic card held by the member, so that, for example, a contact type or non-contact type card with a credit function can be used, for example, POS. The membership customer identifier can be recognized simply by causing a reading terminal such as a terminal to read it.

  FIG. 1 is a receipt paper according to the present invention, where (A) is a receipt receipt, the front surface of a receipt paper on which the contents as a receipt are printed, and (B) is a schematic diagram of the back side of the receipt paper on which a receipt back advertisement is printed. It is. FIG. 2 is a perspective view of a member identification number reading terminal and a POS terminal as a receipt output device. FIG. 3 is a perspective view of a receipt paper roll in a state where a receipt back advertisement is printed on the back side of the receipt paper. 4 and 5 are system block diagrams of an advertisement system using a receipt according to the present invention. FIG. 6 is a list of segments used in the advertisement system using the receipt of the present invention.

  The receipt paper of the present invention is the receipt paper shown in FIG. A receipt is printed as usual on the surface (A) of the receipt paper 1 shown in FIG. 1, for example, in the present embodiment, the receipt amount at the store A is printed. On the other hand, a receipt back side advertisement display is printed on the back side (B) of the receipt paper. The length of the back side printing on one piece of receipt paper is set to be equal to or less than the length of the front side printing, and the length of the receipt piece determined by the contents of the receipt on the front side. The print setting is made so that the length L2 of the image becomes shorter. For example, the receipt piece may be cut off when it is fed for L2 regardless of the length L1 of the receipt surface printing, or the size of the receipt back side advertisement display is adjusted as needed according to the length L1 of the receipt surface printing. You may set as follows. By doing so, the receipt back side advertisement information 12 in a complete state is included in the back side of the receipt sheet of one receipt piece, and the matrix type two-dimensional code 13 described later is not unreadable.

  In the receipt paper of the present embodiment, the receipt back advertisement display 12 is printed with an advertisement of a company B store different from the company A store on the receipt surface. For example, a QR code ( A matrix type two-dimensional code 13 called a registered trademark is printed, and when the matrix type two-dimensional code 13 is photographed by a reading display terminal such as a mobile phone with a camera, a screen corresponding to the matrix type two-dimensional code 13 is displayed. It is like that. As shown in FIG. 3, the receipt paper 1 may be printed in advance with a receipt backside advertisement display continuously on the backside (B) of the receipt paper as shown in FIG. 3, or the POS terminal terminal shown in FIG. 2. In each receipt output terminal such as a receipt paper, the receipt paper front surface (A) and the receipt paper back surface (B) may be printed.

  As shown in FIGS. 4 and 5, the advertisement system using the receipt paper of the present invention is a management server 2 that supervises receipt backside printing, an enterprise terminal 31 provided in the enterprise 3, and a receipt paper delivered to the customer 4 who receives the receipt. 1. The company terminal 31 provided in a company or a store managed by each company and capable of communicating with the management server 2 is sufficient if it has at least a function of outputting receipt paper, but a magnetic stripe directly installed in a company store. A POS terminal with a reading function often serves as a cash register and a receipt output device. The communication line to the management server 2 may be the Internet network, or a server-to-server transmission line using a dedicated line may be laid. For example, a transmission method such as HULFT or TCP / IP is used. Further, for example, a security ensuring device and a network relay device may be interposed in the transmission function.

  The management server 2 stores or is connected to a database that stores in advance the receipt backside advertisement information that the company desires to display advertisements. Furthermore, a calculation program for performing a predetermined calculation by the calculation device is constructed to extract the stored receipt backside advertisement information based on a certain condition. Stores instruction means for printing and outputting receipt back side advertisement information extracted and selected by this calculation program on the back side of the receipt paper. These databases may be stored in one server machine, or the database machine and the arithmetic unit may be logically linked by linking server machines storing the databases and arithmetic devices separately.

  In the advertisement system using the receipt according to the first embodiment, the company preliminarily stores and stores the receipt back side advertisement information that the company desires to print the back side of the receipt. When the management server 2 issues an instruction to output the receipt backside advertisement information to a means for printing out the receipt backside of the receipt paper such as a printer, the receipt paper backside print output device prints out the receipt backside advertisement information. As shown in FIG. 3, the print output destination may be one in which a receipt back advertisement display that is continuous with the back side (B) of the receipt paper is printed in advance, or in a receipt output terminal such as a POS terminal terminal shown in FIG. In each case, the receipt paper front surface (A) and the receipt paper back surface (B) may be printed.

  In the advertisement system using the receipt according to the second embodiment, the company preliminarily stores and stores the receipt back side advertisement information that the company desires to print the back side of the receipt. When a payment signal is transmitted from the company terminal 31, the management server 2 outputs a receipt based on a certain condition such as region, season, date and time when the payment signal is transmitted. The receipt back side advertisement information of different types is printed out on the company terminal 31 each time. For example, the receipt shown in FIG. 1 is printed on the back of a receipt for purchasing a CD / DVD rental service at a CD / DVD rental store A store, and the advertisement information of a clothing store B store opened near the store A is printed out. It is configured. In this case, under certain conditions, a program is constructed that outputs advertisement information of stores within a radius of 5 km from store A.

  In the advertisement system using the receipt according to the third embodiment, the company in advance wants to display the receipt back side advertisement information that the company wants to print the back side of the receipt and the display on the reading display terminal, flyer, online shop, store information, etc. The display advertisement information is stored in the application database. The company or management server further creates matrix-type two-dimensional code information that associates the receipt backside advertisement information with the display advertisement information, and stores it in a database so that it can be printed on a part of the receipt backside advertisement information. When the price payment signal is transmitted from the company terminal 31, the management server 2 outputs the receipt backside advertisement information including the stored matrix type two-dimensional code information to the company terminal 31 to which the price payment signal is transmitted. The receipt terminal backside advertisement information of different types is printed out on the company terminal 31 each time. When the matrix type two-dimensional code information included in the receipt back side information is read by the reading display terminal of the customer 4, it is connected to the display advertisement information database and predetermined advertisement information is displayed.

  In the advertisement system using the receipt according to the fourth embodiment, the member company stores in advance receipt backside advertisement information that at least the company desires to print the backside of the receipt. Further, information on the customer 4 is stored in the member attribute database in association with each member identifier. Specifically, the customers shown in FIG. 6 are organized into the types of cards, sex, age, address, annual income, family structure, work address, car ownership, home ownership, area of interest, and customers provided as necessary. Current location information is stored. When the payment signal is transmitted together with the member identifier read by the company terminal 31, the management server 2 outputs a receipt based on a certain condition set for the segment of the member customer attribute database by the member identifier. The receipt terminal backside advertisement information of different types is printed out on the company terminal 31 each time. For example, when receipt backside advertisement information that is output only for men in their 30s or less is set, conditions are set for the age segment and the gender segment, and these are multiplied to form an arithmetic expression. For each corresponding segment corresponding to the transmitted member identifier, an AND, OR, NOR operation is performed to print a receipt back advertisement that matches the conditions. At this time, when there are a plurality of receipt backside advertisement information that matches, it is preferable to set a print output priority order for each receipt backside advertisement information and for each segment in order to print out one receipt backside advertisement.

  In the advertisement system using the receipt according to the fifth embodiment, the member company stores in advance receipt backside advertisement information that at least the company desires to print the backside of the receipt. Further, information on the customer 4 is stored in the member attribute database in association with each member identifier. Furthermore, from purchase information transmitted from the member company terminal 31 as needed, specifically from the purchase record consisting of the history of the user company, genre, purchase, and RFM, decyl, and aggregate value of the unit price of customers, the number of owned points and the number of returns Point history, credit usage industry, credit history and RFM of the used brand, credit results consisting of unit price, usage card type, area marketing information, site usage information, etc. are updated and stored in the purchase information database. When the price payment signal is transmitted together with the member identifier read by the company terminal 31 and the purchase information, the management server 2 sets certain conditions set for the segments of the member customer attribute database and the member customer purchase database by the member identifier. The receipt terminal is instructed to output the receipt, and the company terminal 31 prints out different types of receipt back side advertisement information each time. For example, if receipt backside advertisement information is set for personal computer software that is output only for men who are in their 30s or younger who bought a personal computer, AND, OR, and NOR operations are performed for each segment of the member identifier. Print receipt backside advertisement that matches the conditions. At this time, when there are a plurality of receipt back side advertisement information, it is preferable to set a print output priority order for each receipt back side advertisement information and for each segment in order to print out one receipt back side advertisement.

  In the advertising system using the receipt according to the sixth embodiment, there are a plurality of member companies and member customers, and when the payment signal is transmitted together with the member identifier and purchase information read by the company terminal 31, the management is performed. The server 2 instructs the member terminal 31 to output a receipt based on a certain condition set for the segment of the member customer attribute database and the member customer purchase database, and the company terminal 31 has a different back side of the receipt each time. Advertisement information is printed out. At this time, if you build a program that eliminates the receipt backside advertisement information of the member company that sent the payment signal and perform the calculation and print the receipt backside advertisement that matches the conditions, the receipt backside advertisement information of the member company different from the purchasing member company will always be Printed on the back side of the receipt paper, and output the receipt back side advertisement information across a plurality of alliance companies of different industries.

  The number of member companies, the number of member customers, and the types, configurations, and segments of member company terminals and service coupon display devices are not limited thereto.

1A is a schematic diagram of a receipt paper according to the present invention, where FIG. 1A is a receipt receipt, the surface of a receipt paper on which a receipt is printed, and FIG. It is a perspective view of a POS terminal as a member identification number reading terminal and a receipt output device. It is a perspective view of a receipt paper roll in a state where a receipt back advertisement is printed on the back side of the receipt paper. It is a system block diagram of an advertising system using a receipt according to the present invention. It is a system block diagram of an advertising system using a receipt according to the present invention. It is a segment list used in the advertising system using the receipt of the present invention.

Explanation of symbols

1 Receipt Paper (A) Receipt Paper Front (B) Receipt Paper Back 2 Management Server 3 Company 31 Company Terminal 4 Customer

Claims (9)

  Receipt paper on which the advertisement information is printed on the back side of the receipt paper, and the length of the back side advertisement information printing on the piece of receipt paper is set to be equal to or less than the length of the front side print, and at least one unit of advertisement on the piece of receipt paper Receipt paper in which information is printed and displayed.   A part of the advertisement information includes a matrix type two-dimensional code, and when the matrix type two-dimensional code is read and authenticated by the display terminal, advertisement information corresponding to the matrix type two-dimensional code is displayed on the reading and display terminal. The receipt paper according to claim 2.   An advertisement system using a receipt paper, and having means for storing receipt backside advertisement information that is connected to a management server and a company desires to display an advertisement, and stores the received receipt backside advertisement information as a receipt paper An advertisement system using receipt paper, characterized by comprising means for printing out on the back side.   Means for transmitting information to and from the management server at the time of payment provided for the company; and means for storing receipt backside advertisement information connected to the management server and desired to be displayed by the company. And a means for printing out the stored receipt backside advertisement information on the backside of the receipt paper based on a predetermined condition when a payment signal is transmitted to the management server by the transmission means. 3. An advertising system using the receipt paper described in 3.   Means for transmitting information to and from the management server at the time of payment provided for the company, receipt backside advertisement information, receipt backside advertisement information, and matrix type two-dimensional connected to the management server and desired by the company to display advertisements Means for storing code information and display advertisement information desired to be displayed on a display terminal when the matrix type two-dimensional code information is authenticated, and storing the stored receipt backside advertisement information in a predetermined manner. Receipt backside advertisement information including a matrix type two-dimensional code is printed out on the back side of the receipt based on the conditions, and when the matrix type two-dimensional code is read and authenticated by the display terminal, the reading type display terminal stores the matrix type two-dimensional code. Means for outputting corresponding display advertisement information to the reading display terminal; Advertisement system using receipt paper according to claim 3 or 4 wherein Rukoto.   A member customer identifier provided for each member customer provided in the member company is read at the time of payment, and communicated with the management server, and connected to the management server and member customer attribute information for each member customer identifier. Means for storing in association with each other, and means for storing receipt back side advertisement information that a member company desires to display an advertisement, and for the member customer attribute information and the member attribute information corresponding to the member identifier 6. The receipt paper according to claim 3, further comprising means for selecting receipt back advertisement information for each member customer identifier based on a set condition and printing it on the back of the receipt paper. The advertising system described in.   The member company is provided with a means for reading the member customer identifier given to each member customer by the member company at the time of payment and transmitting it to the management server in association with the purchase information, and is connected to the management server and inputted in advance Means for storing member customer attribute information in association with each member customer identifier, means for storing the purchase information provided by the member company in association with each member customer identifier, and a receipt reverse side on which the member company wishes to display an advertisement Means for accumulating advertisement information, and receipt back advertisement for each member customer identifier based on the purchase information, the member customer attribute information, the purchase information, and the conditions set for the member customer attribute information 7. A device according to claim 3, further comprising means for selecting information and printing it on the back side of the receipt paper. Advertising system using the receipt paper of crab described.   A member customer identifier provided for each member customer provided in a plurality of member companies is read at the time of payment and transmitted to the management server, and connected to the management server and associated with the member customer attribute information for each member customer identifier. Means for storing, and means for storing receipt backside advertisement information that a plurality of member companies desires to display advertisements on the basis of the member identifier and the member customer attribute information corresponding to the member identifier. 8. The apparatus according to claim 3, further comprising means for selecting backside advertisement information of a member company different from the member company of the purchaser for each member customer identifier and printing out the backside of the receipt paper. Advertising system using the receipt paper described.   9. The receipt paper according to claim 3, wherein the means for reading the member customer identifier is means for magnetically reading a number of a predetermined number of digits built in a magnetic card held by the member. Ad system used.

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