JP2008146231A - Business pr support processing system in bookstore - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a bookstore to mediate/support a business PR by providing a designated book/business advertising database related to books which are designated in advance by the businesses in a bookstore headquarter, and extracting and outputting the business advertising data related to the designated books on the spot (immediately) at the sale time (including reception of order through the Web) of the designated books, and distributing the business advertising data by prints or e-mail. <P>SOLUTION: A business PR support processing system X by a bookstore retrieves presence or no presence of the business advertising data designating a book on the spot through a store terminal 20 for a user who has purchased that book at the bookstore, and instantaneously prints out pertinent business advertising data to print and distribute that data. The bookstore headquarter 10 is provided with at least an electronic transaction execution processing means 3; a business advertising database generation processing means 2 (and designated books/business advertising database 21); a business advertising print preparation processing means 6; and a periodic report and settlement processing means 8. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  In the present invention, a system operating entity (hereinafter referred to as a bookstore headquarters) operating a store and a book Web by introducing a POS system including a books database covering magazines and other publications (hereinafter referred to as books). As part of the business activities of a third party such as a company (hereinafter referred to as a company), product information, event information, business guidance and other corporate advertisements are distributed via paper or electronic media (hereinafter referred to as company PR). .) Is related to a company PR support processing system by a bookstore.

  Here, the bookstore refers to all stores that handle books (for example, book Web, old bookstore, video / DVD / CD rental shop, convenience store, kiosk, etc.).

  Since the input / output processing differs depending on the medium, the system operation mode using paper media is at least the store terminal installed in the store (same as the POS cash register terminal) and the Web operated by the bookstore headquarters. A management server and a host computer having a designated books / company advertisement database associated with books designated in advance by a company, etc., for users who purchased books at the store, on the spot Search for the presence or absence of corporate advertisement data specifying the relevant books via the store terminal, extract the relevant corporate advertisement data, print it out instantly, and distribute it along with the purchase of the relevant books It is a thing.

  In addition, the system operation form using an electronic medium has at least a web management server operated by the bookstore headquarters, and a host computer including a designated book / company advertisement database associated with a book designated in advance by a company or the like, When a reply e-mail for order confirmation is generated for a user who has purchased books online on the book website, the presence of company advertisement data specifying the books is searched, and the corresponding company advertisement data is obtained. The data is extracted and pasted into the article data of the reply mail or edited by synthesis and distributed.

Traditionally, to support the delivery of DM, etc., as part of business activities of companies, etc., use computers to analyze customer purchasing trends across different industries, extract or narrow down customers, and develop new customers There is known a proposal of a business model that can be connected to (see, for example, Patent Document 1).
JP 2003-85386 A

In addition, as a form of product information management, information on products such as books purchased by customers at stores such as book stores (including book Web) is delivered to customers from the book stores and the like, and purchase histories or purchase results for each customer. There is known a computer support system that presents (see, for example, Patent Document 2).
JP 2002-63471 A

  However, customer information (including subscription history) and magazine information (including contents) related to magazines handled by bookstores are compiled into a database, and the distribution destination (target customer) such as DM is extracted or narrowed down by the user's input operation on the website. Established a DM marketing and order site including search and quotation, and based on electronic orders from companies using the order site, commissioned and executed the execution process related to DM etc. There has been no proposal for a merchandise information distribution business support processing method and a product information distribution business support processing system by a bookstore.

  The challenge here is to publish a database group related to customers and magazines selectively organized by bookstores on the Web so that it can be used as a customer development tool for distribution of DM etc. with computer support, and the user's electronic The point is that the execution processing of the delivery of DM etc. is entrusted based on the order. Of course, offline shipping may be outsourced to a logistics service company.

  In this case, the personal information of bookstore customers who are magazine readers does not violate the regulations of the Personal Information Protection Law, and PR activities (business activities) that connect specific customers such as bookstores as magazine readers to new customers such as companies As a result, it also proposes a business model that supports the customer development (sales) of companies.

  Under these circumstances, the applicant previously provided computer assistance to the bookstore headquarters in extracting or narrowing down the distribution of DM, etc. related to customer development, in order to support the distribution of DM, etc. as part of business activities of companies, etc., and Have proposed a merchandise information distribution business support processing method and a merchandise information distribution business support processing system by a bookstore that has been entrusted with and executed the execution processing [Japanese Patent Application No. 2005-288888;

  The prior application system is intended for bookstore customers (specific people) who have registered as members, but for bookstore customers (non-specific people) who have purchased books at bookstores (including Book Web) in advance, Prepare a company advertisement (content) that you want to advertise to the purchaser (matches with the bookstore customer) of the specified book (class) by specifying (class) and distribute it at the cash register or for order confirmation In addition to developing pre-emptive PR activities based on book designations, which are distributed in reply e-mails, it does not include marketing methods that allow for quick response by preparing a return (response) receiver. Does not fit).

  When constructing this marketing method with computer support, from the new viewpoint of book designation, we will assume a wider range of bookstore customers and promote proactive PR activities (sales activities) that connect to new customers such as companies. As a result, another type of business model that supports the customer development (sales) of companies and the like will be proposed.

By the way, there has been a proposal for a synergistic effect of attracting customers to a company PR or a store by providing a print service of a document including a company advertisement using a store terminal of a convenience store (see, for example, Patent Document 3).
JP 2002-116981 A

  However, it does not have the viewpoint or purpose effect of combining the designated book and corporate advertisement, and the point of carrying out cyclic and strategic marketing by combining the new book designation and corporate advertisement based on the evaluation of return (response) Not considered.

  The problem to be solved by the present invention is to link a designated book and a company advertisement in a data link with a POS system of a bookstore, and provide a corporate advertisement (flyer) to an unspecified bookstore user (designated book purchaser). ) Can be supported by the company PR by printing service or mail delivery at the store, and the return (response) from the customer can be measured by instrumental means. Then, the bookstore headquarters will become the operating body of the new system, and will propose a company PR support processing system (business model) that can realize a high value-added service that combines book sales and company sales activities using IT technology.

  The present invention has been made in view of such circumstances, the system configuration operated by a bookstore is modified, and includes a designated books / company advertisement database associated with books designated in advance by companies, At the time of selling (ordering) the book, the company advertisement data related to the designated book is extracted and output on the spot (immediately) by computer support, and is printed and mailed incidentally. Provides a company PR support processing system by a bookstore that supports the company PR activities through mediation.

In order to solve the problems, the present invention introduces a POS system equipped with a books database covering books, and a system operating entity (same as the bookstore headquarters) operating a store and a book Web is operated by a company or the like. To support the advertisement distribution business (same as company PR) that distributes product information, event information, business information and other corporate advertisements as paper as part of
At least a store terminal (same as a POS cash register terminal) installed in the store, a Web management server operated by the bookstore headquarters, and a designated books / corporate advertisement database associated with books designated in advance by companies, etc. A host computer with
For a user who purchased books at the store, the presence of company advertisement data specifying the books is searched via the store terminal on the spot, and the corresponding company advertisement data is extracted and instantly extracted. A company PR support processing system by a bookstore that prints out and distributes accompanying the book when it is purchased,
The bookstore headquarters is a book browsing site including a search page for designating books on a book Web that can be used by a company or the like via a computer network, and a contract page including an estimate page using the result, Build an order site and an order history confirmation site including a corporate advertisement editing page, accept electronic orders from companies that use the order site, send book designation data and corporate advertisement editing data, and perform primary accounting processing Electronic commerce execution processing means to perform;
Corporate advertising database generation processing means for data entry of designated books based on the electronic ordering, and storing and updating corporate advertising data and systematizing;
For a user who has purchased books at the store, he / she accesses the host computer via the store terminal on the spot, executes a book designation search, extracts the relevant company advertisement data, and prints it out instantly. Corporate advertising print preparation processing means;
The present invention is characterized in that it has periodic report settlement processing means for periodically reporting the distribution results of company advertisements to the company and performing periodic accounting processing corresponding to the results.

In addition, as a mail version (use of the Internet via PC, mobile or mobile phone) related to advertisement distribution (output) of the above system, a system operating entity (bookstore) that operates a book Web with a books database covering books. In order to support advertisement distribution business (same as company PR) that distributes product information, event information, business information and other company advertisements via electronic media as part of sales activities of companies, etc.
At least a Web management server operated by the bookstore headquarters and a host computer with a specified book / company advertisement database associated with books specified in advance by a company, etc. When the reply mail for order confirmation is generated for the user who has received the request, the presence of the corporate advertisement data specifying the books is searched, the corresponding corporate advertisement data is extracted, and the article data of the reply mail is extracted. It is a company PR support processing system by a bookstore that has been pasted on and other composite editing and distributed,
The bookstore headquarters is a book browsing site including a search page for designating books on a book Web that can be used by a company or the like via a computer network, and a contract page including an estimate page using the result, Build an order site and an order history confirmation site that includes a corporate advertisement editing page, accept electronic orders from companies that use the order site, send book designation data and corporate advertisement data, and perform primary accounting processing Electronic commerce execution processing means;
Corporate advertising database generation processing means for data entry of designated books based on the electronic ordering, and storing and updating corporate advertising data and systematizing;
When an order confirmation reply email is generated for a user who has purchased books online on a book website, a book-designated search is executed, and the corresponding company advertisement data is extracted and the order confirmation reply email is extracted. Email content generation processing means for merging or pasting to the article data screen, and pasting and editing the article data screen;
The present invention is characterized in that it has periodic report settlement processing means for periodically reporting the distribution results of corporate advertisements to the company and performing periodic accounting processing corresponding to the actual results.

  According to the present invention, since a company or the like can execute PR activities by handbill distribution and mail distribution of its own products accurately and timely by outsourcing, it can be expected to increase the sales promotion effect. In addition, customer development can be expanded by promoting sales activities that connect bookstore customers to new customers such as companies. In particular, a designated book is designated, a company PR is conducted with a bookstore customer who has purchased the designated book as a target for new customer development, and the designated book is changed or the advertisement content is replaced based on the evaluation of the return (response). Because it can respond quickly with computer assistance, it is possible to develop preemptive marketing.

  In the above system configuration (common), the best mode for carrying out the present invention is that the corporate advertisement database generation processing means is always accessible via the order history confirmation site and is maintained so that data can be updated for advertisement replacement. In addition, changes in corporate advertisement data are received from companies after electronic ordering at any time.

  FIG. 1 shows a company PR support processing system using paper media [same as the first embodiment system (flyer print) described later. FIG. 1 is a block diagram for explaining an outline of the configuration of the first embodiment.

  FIG. 2 shows a company PR support processing system using electronic media [same as a second embodiment system (flyer mail) described later. FIG. 2 is a block diagram for explaining an outline of the configuration of claim 2.

  In the system configuration related to the advertisement distribution on paper media, it is immediately reflected in the corporate advertisement print preparation processing means.

  In addition, in the system configuration related to the advertisement distribution of the electronic medium, it is immediately reflected in the mail content generation processing means.

  Further, the corporate advertisement data includes at least a two-dimensional bar code (same as QR code) accessible to the corporate website and / or affiliate site in the output by any of the above media. The customer's return (response) using the code as an input source is measured by instrumental means. FIG. 3 shows a schematic diagram of the network configuration. Here, an affiliate is an advertising site linked to a company site on the Web, and when a user purchases a product via the advertising site or simply accesses it, the advertising site A performance-guaranteed advertising system in which the company's manager (affiliator) is paid by the company.

  A company PR support processing system according to an embodiment of the present invention [hereinafter, a first embodiment system (flyer print). ] Will be described below with reference to the accompanying drawings.

  FIG. 4 is a schematic diagram for explaining the configuration of the first embodiment system (flyer print).

  FIG. 5 is a flowchart for explaining the processing procedure.

  As shown in the drawing, the system (booklet print) X in the first embodiment introduces a POS system [not shown] having a books database 99 that covers books, and a bookstore headquarter 10 that operates a store, a book Web 101. In order to support corporate PR that distributes product information, event information, business guides and other corporate advertisements as part of business activities of 40 companies, etc., store terminal 20 installed in the store (same as POS cash register terminal) ), And a Web management server operated by the bookstore headquarters 10 and a host computer (10) having a designated book / company advertisement database 21 associated with books designated in advance by the enterprise 40, etc. A user who has purchased books is searched for presence / absence of company advertisement data specifying the books on the spot via the store terminal 20, and the corresponding company advertisement data is extracted and instantly retrieved. Print output to, a company PR support processing system by the bookstore was to be distributed in the incidental at the time of purchase of the book class.

  In the characteristic configuration, at least electronic commerce execution processing means 3, corporate advertisement database generation processing means 2, corporate advertisement print preparation processing means 6, and periodic report settlement processing means 8 are provided as function realizing means.

  Therefore, individual function realizing means will be described. For the sake of understanding, a description regarding an artificial operation that deviates from the configuration of the invention is also added. Also refer to the block diagram of FIG.

  The electronic commerce execution processing means 3 has a book browsing site 31 including a search page for designating books on a book Web 101 that can be used by a company or the like via a computer network. The contract page including the quote page to be used, the order site 32 including the corporate advertisement editing page, and the order history confirmation site 33 are constructed, and the specified data of the books and the corporate advertisement editing data are received from the company 40 using the order site 32. It accepts electronic orders along with sending and performs primary accounting (34).

  In this manner, companies such as 40 who order leaflet prints using the menu for company PR support service prepared on the book Web 101 by the bookstore headquarters 10 [hereinafter referred to as entry companies. ], Data entry of designated books, corporate advertisement data, number of issued sheets, etc. is performed, and a contract is concluded electronically between the bookstore headquarters 10 and the entry company 40.

  In this processing procedure, as shown in Step 1 to Step 5 of FIG. 5, the entry company 40 uses a search menu (including browsing) provided by the bookstore headquarters 10 on the book Web 101, and specifies a book, the number of leaflets, and other PR methods. Enter the conditions to execute the cost estimate, get a response to the estimate, and send the corporate advertisement data (flyer data) for the first time. In addition, corporate advertising data (flyer data) is updated and sent as necessary.

  FIG. 6 schematically shows a configuration example of the menu screen of the browsing site on the book Web.

  FIG. 7 schematically shows a configuration example of the menu screen of the order site on the book Web.

  As shown in FIG. 7, the menu screen of the order site 32 displays the current bid status and rank together with the application amount. This means that a publicly known method of IT auction can be introduced.

  Note that, as schematically shown in FIG. 8 as an example of the company information related to the examination, it is natural that the bookstore headquarters examines the entry company before closing the contract.

  The corporate advertisement database generation processing means 2 performs data entry of designated books based on electronic ordering, and accumulates and updates corporate advertisement data for systematization.

  Here, it is always accessible via the order history confirmation site 33 and is maintained so that the data can be updated for replacement of advertisements, and changes in corporate advertisement data are received from companies after electronic ordering at any time.

  The corporate advertisement print preparation processing means 6 accesses the host computer (10) via the store terminal 20 on the spot for the user who purchased the books at the store, and executes a book designation search. Company advertisement data is extracted and printed out instantly (flyer print).

  As shown in Step 6 to Step 8 in FIG. 5, this processing procedure is to perform sales processing at a POS cash register, and in the case of “applicable” via book designation search processing (4), the printing machine immediately attached The flyer print is automatically output (6).

  The periodic report settlement processing means 8 periodically reports the distribution result of the company advertisement to the entry company 40 and performs a regular accounting process corresponding to the result.

  This processing procedure is shown in Step 9 of FIG. 5, but sending to the entry company 40 is not necessarily performed via electronic means.

  It should be noted that the bookstore headquarter 10 naturally manages the results of the entry company 40 in the settlement process. FIG. 9 schematically shows a configuration example of a display screen of performance management data on the bookstore headquarters PC 10.

  Further, the corporate advertisement data (flyer data) includes at least a two-dimensional bar code (same as QR code) accessible to the website and / or affiliate site (50; 60) of the entry company 40. Is the input source. And a customer's return (response) is measured by an instrumental means. See the network configuration schematic diagram of FIG.

  Naturally, the distribution result [evaluation of return (response)] is reflected in the menu for the company PR support service prepared on the book Web 101 by the bookstore headquarters 10. If the use record of this system grows, the service contents related to the company PR support can be supplemented and the usefulness (contribution) can be expanded.

  According to this configuration, the incidental work of the bookstore can be expanded as one organization that performs computer support (business agency service) of the company PR. Looking at this as a business format, bookstores will become the operating entity of the corporate PR support processing system that will play a role in new corporate PR activities, and it will be possible to realize high value-added services that combine book sales and corporate sales activities using IT technology. It is what.

  In short, a pre-emptive marketing method in which a bookstore acquires a new customer development route that is different from mass media in corporate PR activities by intervening as a key person related to the distribution of flyer prints (or the distribution of flyer mails described later). (Business model).

  A company PR support processing system according to another embodiment of the present invention [hereinafter, a second embodiment system (flyer mail). ] Will be described below with reference to the accompanying drawings.

  As shown in FIG. 2, the system (flyer mail) Y of the second embodiment covers books as a mail version (use of the Internet via PC, mobile or mobile phone) related to advertisement distribution (output) of the above system. The bookstore headquarters 10 that operates the book Web 101 with the books database 99 to support the company PR that distributes product information, event information, business guidance and other corporate advertisements online via electronic media as part of the business activities of 40 companies In order to do so, the web management server operated by the bookstore headquarters 10 and a host computer having a designated book / company advertisement database associated with a book designated in advance by a company, etc. Advertising data that specified the relevant books when generating a reply email for order confirmation for users who purchased online This is a company PR support processing system by a bookstore that searches for presence / absence, extracts relevant corporate advertisement data, merges and pastes it into article data of reply mail, and performs other synthetic editing and distribution. Note that merging means merge.

  In the characteristic configuration, at least electronic commerce execution processing means 3, corporate advertisement database generation processing means 2, mail content generation processing means 7, and periodic report settlement processing means 8 are provided as function realizing means.

  Here, the configuration difference from the first embodiment system (flyer print) X is the mail content generation processing means 7, and other function realizing means are common. In addition, please refer to the block diagram of FIG.

  The mail content generation processing means 7 executes a designated book search and extracts relevant corporate advertisement data when generating a reply mail for order confirmation for a user who has purchased books online on the book Web 101 site. Then, it is merged with the article data of the reply mail for order confirmation, or is pasted on the article data screen and synthesized and edited.

  The company advertisement data (flyer mail) includes at least a URL, banner advertisement, or two-dimensional barcode (same as QR code) accessible to the company's website and / or affiliate site, and inputs the code. The customer's return (response) as a source is measured by instrumental means. See the network configuration schematic diagram of FIG.

  By the way, regarding the company PR, a PR method is known in which an e-mail magazine is periodically sent to registered users. However, the difference from the present invention should be clarified.

  The flyer mail of the present invention is an order confirmation reply e-mail incorporating a spot advertisement (flyer) only when the book purchased online by the user on the book website is a designated book preselected by a company or the like. It is distributed, and is different in that it is a response (direct mail) based on the user's action.

  In short, it can be said that it is a PR technique that anticipates the user's directivity for purchasing a book and assumes the user.

  The present invention provides a new marketing method (business model) that the bookstore headquarters mediates (represents) advertisement distribution (or advertisement distribution) as part of company PR with computer support, and leads to the customer development of companies, etc. for bookstore customers. It is provided and has high industrial utility value.

It is a block diagram explaining the structure outline | summary of a 1st Example system (flyer print). It is a block diagram explaining the 2nd Example system (flyer mail) composition outline. It is a network configuration schematic diagram. It is a composition outline explanatory view of the 1st example system (flyer print). It is a flowchart explaining the process sequence of a 1st Example system (flyer print). It is typical explanatory drawing which shows the structural example of the menu screen of the browsing site on book Web. It is typical explanatory drawing which shows the structural example of the menu screen of the order site on book Web. It is a typical explanatory view showing an example of company information concerning examination. It is typical explanatory drawing which shows the structural example of the display screen of the performance management data on bookstore headquarters PC.

Explanation of symbols

1 designated book data entry processing means 2 corporate advertisement database generation processing means
21 Designated Book / Corporate Advertising Database 3 Electronic Commerce Execution Processing Means
31 Book browsing site
32 Order site
33 Order history confirmation site
34 Primary accounting processing means 4 Book designation search processing means 5 Advertising data extraction processing means 6 Company advertisement print preparation processing means 7 Mail content generation processing means 8 Periodic report settlement processing means
10 Bookstore headquarters (PC; host computer)
101 Book Web (Bookstore HP)
20 Store terminal (POS cash register)
30 Customer (PC, mobile or mobile phone)
40 Companies (PC)
50 Affiliator
60 Affiliate Service Provider (ASP)
70 Publishing sales company (publishing agency)
99 Book database (POS linked)
X First Example System (Flyer Print) [Company PR Support Processing System]
Y Second embodiment system (flyer mail) [Company PR support processing system]

Claims (5)

A system operating entity (hereinafter referred to as bookstore headquarters) that operates a store and book Web by introducing a POS system equipped with a books database that covers magazines and other publications (hereinafter referred to as books) is the company's first In order to support the advertisement distribution business (hereinafter referred to as company PR) that distributes product information, event information, business guidance and other company advertisements as a part of the sales activities of the three parties (hereinafter referred to as companies).
At least a store terminal (same as a POS cash register terminal) installed in the store, a Web management server operated by the bookstore headquarters, and a designated books / corporate advertisement database associated with books designated in advance by companies, etc. A host computer with
For a user who purchased books at the store, the presence of company advertisement data specifying the books is searched via the store terminal on the spot, and the corresponding company advertisement data is extracted and instantly extracted. A company PR support processing system by a bookstore that prints out and distributes accompanying the book when it is purchased,
The bookstore headquarters is a book browsing site including a search page for designating books on a book Web that can be used by a company or the like via a computer network, and a contract page including an estimate page using the result, Build an order site and an order history confirmation site including a corporate advertisement editing page, accept electronic orders from companies that use the order site, send book designation data and corporate advertisement editing data, and perform primary accounting processing Electronic commerce execution processing means to perform;
Corporate advertising database generation processing means for data entry of designated books based on the electronic ordering, and storing and updating corporate advertising data and systematizing;
For a user who has purchased books at the store, he / she accesses the host computer via the store terminal on the spot, executes a book designation search, extracts the relevant company advertisement data, and prints it out instantly. Corporate advertising print preparation processing means;
A company PR support processing system by a bookstore characterized by having periodic report settlement processing means for periodically reporting distribution results of company advertisements to the company and performing periodic accounting processing corresponding to the results.   The company advertisement database generation processing means is always accessible via the order history confirmation site and the order site, and is maintained so that the data can be updated for replacement of advertisements. The company PR support processing system by a bookstore according to claim 1, which is received and immediately reflected in the company advertisement print preparation processing means. A system operating entity (hereinafter referred to as bookstore headquarters) that operates a store and book Web by introducing a POS system equipped with a books database that covers magazines and other publications (hereinafter referred to as books) is the company's first In order to support the advertisement distribution business (hereinafter referred to as “Company PR”) that distributes product information, event information, business information and other corporate advertisements via electronic media as part of the sales activities of the three parties (hereinafter referred to as “Company”).
At least a Web management server operated by the bookstore headquarters and a host computer with a specified book / company advertisement database associated with books specified in advance by a company, etc. When the reply mail for order confirmation is generated for the user who has received the request, the presence of the corporate advertisement data specifying the books is searched, the corresponding corporate advertisement data is extracted, and the article data of the reply mail is extracted. It is a company PR support processing system by a bookstore that has been pasted on and other composite editing and distributed,
The bookstore headquarters is a book browsing site including a search page for designating books on a book Web that can be used by a company or the like via a computer network, and a contract page including an estimate page using the result, Build an order site and an order history confirmation site that includes a corporate advertisement editing page, accept electronic orders from companies that use the order site, send book designation data and corporate advertisement data, and perform primary accounting processing Electronic commerce execution processing means;
Corporate advertising database generation processing means for data entry of designated books based on the electronic ordering, and storing and updating corporate advertising data and systematizing;
When an order confirmation reply email is generated for a user who has purchased books online on a book website, a book-designated search is executed, and the corresponding company advertisement data is extracted and the order confirmation reply email is extracted. Email content generation processing means for merging or pasting to the article data screen, and pasting and editing the article data screen;
A company PR support processing system by a bookstore characterized in that it includes periodic report settlement processing means for periodically reporting the distribution results of company advertisements to the company and performing regular accounting processing corresponding to the results.   The company advertisement database generation processing means is always accessible via the order history confirmation site and is maintained so that the data can be updated for replacement of advertisements. The company PR support processing system by a bookstore according to claim 3, which is reflected in the mail content generation processing means.   5. The corporate advertisement data includes at least a two-dimensional barcode (same as a QR code) accessible to a website and / or an affiliate site of the company or bookstore headquarters. Company PR support processing system by a bookstore.

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