200825971 九、發明說明： 【發明所屬之技術領域】 本發明係有關於書店之商品資訊發布業務支援處理 方法及商品資訊發布業務支援處理系統[以下稱爲DM支援 相關發明]，其係用以支援作爲屬企業等營業活動的一環之 利用直接郵件、電子郵件等寄送手段之商品資訊配送業務 (以下稱爲DM等配送。），而經營店舖、網路書店的書店本 部’對於DM等配送目的地之對象者的抽出或篩選，是將 經由會員登錄之雜誌等刊物（以下稱爲雜誌類）的特定訂閱 者作爲候選對象，並產生電腦可檢索之資料庫群，而且經 由電腦網路在企業等的第三者（以下稱爲企業等）可利用之 網路書店上構築包含有檢索網頁、估價網頁之DM等市場 網站、及包含有利用其結果之契約網頁的訂購網站，根據 來自利用該訂購網站之企業等的電子下單，接受委託並代 辦和該企業等之DM等配送相關的執行處理。 又’本發明係有關於書店之企業PR支援處理系統[以 下稱爲PR支援相關發明]，其係引入具備有網羅雜誌等刊 物（以下稱爲書籍類）之書籍類資料庫的POS系統並經營店 舖、網路書店之系統運用主體（以下稱爲書店本部。）用以 支援作爲屬企業等的第三者（以下稱爲企業等）之營業活動 的一環之利用紙媒體發布或利用電子媒體配送商品資訊、 活動資訊、事業導覽等企業廣告之廣告配送業務（以下稱爲 企業PR)。 在此’書店係指處理書籍類之所有店舖（例如，不僅 網路書店，而且包含舊書店、影像、DVD、CD出租店、便 200825971 _ 利商店、攤販等）。 此外，關於PR支援相關發明，因爲輸出入處理根據 媒體而異，所以說明如下，利用紙媒體之系統運用形態係 作成，至少具有設置於店舖內之店舖終端機（和POS收銀機 終端機相同）、該書店本部所運用的Web管理伺服器、以及 具備有被賦與和企業等所預先指定之書籍類相關聯的指定 書籍類、企業廣告資料庫之主電腦，對在該店舖購買書籍 類的使用者，當場經由該店舖終端機檢索有無已指定該書 • 籍類的企業廣告資料之後，抽出符合的企業廣告資料並馬 上進行印刷輸出，而在購買該書籍類時附帶地發布。 又，利用電子媒體之系統運用形態係作成，至少具有 書店本部所運用的Web管理伺服器、及具備有被賦與和企 業等所預先指定之書籍類相關聯的指定書籍類、企業廣告 資料庫之主電腦，對已在網路書店網站以線上方式購買書 籍類的使用者，係在產生接單確認用的回信郵件時，檢索 有無已指定該書籍類之企業廣告資料，並抽出符合的企業 廣告資料後，藉由對回信郵件的記事資料施加黏貼或合成 \ 而編輯並配送。 【先前技術】 自以往，已知提議一種商務模式（例如，參照專利文 獻1)，其係用於支援作爲屬企業等之營業活動的一環所進 行之DM等配送，乃係利用電腦分析跨不同業別之顧客的 購買動向以進行顧客之抽出或篩選，而與開拓新顧客息息 相關。 專利文獻1 :特開2003 - 853 86號公報 200825971 — 又’作爲商品資訊管理之一形態，已知一種電腦支援 系統（例如’參照專利文獻2)，其係作成在書店等之店舖（包 含有網路書店），將關於顧客所購買之書籍等的商品之資 訊’由該書店等向顧客進行郵件配送，以提示各顧客之購 買歷史記錄或購買業績。 專利文獻2 :特開2002 — 347 1號公報 首先，關於DM支援相關發明，其係將關於書店所處 理之雜誌類的顧客資訊（包含有購買歷史記錄）及雜誌資訊 (包含有內容）資料庫化，並在網站構築包含有藉使用者之 輸入操作進行DM等配送目的地（對象顧客）的抽出或篩選 之檢索、估價的DM等市場網站及訂購網站，根據來自利 用該訂購網站之企業等的電子下單，接受委託並代辦和該 企業等之DM等配送相關的執行處理，目前尙無這種發明。 其中，對象顧客係已登錄會員的書店顧客（特定人）。 其次，關於PR支援相關發明，乃檢討一種市場經營 手法，其係對在書店（包含網路書店）購買書籍類之書店顧 ( 客（非特定人），預先指定書籍（類），並預先準備想要對該指 定書籍（類 >的購買者（和書店顧客同一人）宣傳之企業廣告 (內容），並在收銀機列印發布、或放入接單確認用之回信 郵件後配送，展開所謂的根據指定書籍之領先的PR活動， 而且準備回信（回響）之收件處，使可迅速地處理。200825971 IX. EMBODIMENT OF THE INVENTION The present invention relates to a product information distribution service support processing method and a product information distribution service support processing system (hereinafter referred to as DM support related invention) for a bookstore, which is for supporting As a part of the company's business activities, it is a product information distribution service (hereinafter referred to as DM, etc.) that uses direct mail, e-mail, etc., and stores the bookstore headquarters of the store and online bookstore for distribution purposes such as DM. The extraction or screening of the target person of the place is to select a specific subscriber of a magazine (hereinafter referred to as a magazine) such as a magazine registered by the member, and to generate a computer-searchable database group, and to use the computer network in the enterprise. A third-party (hereinafter referred to as a company or the like), a web site that can be used to build a market website including a search web page, a DM website for estimating a web page, and a subscription website including a contract web page using the result, and The electronic order of the company that subscribes to the website, accepts the commission and handles the distribution of the DM, etc. The execution processing of the off. In addition, the present invention relates to a corporate PR support processing system for a bookstore (hereinafter referred to as a PR support related invention), and introduces a POS system including a book-based database of publications (hereinafter referred to as books) such as a magazine. The main body of the system of the store and the online bookstore (hereinafter referred to as the bookstore headquarters) is used to support the use of paper media to distribute or use electronic media distribution as part of the business activities of third parties (hereinafter referred to as companies). Advertising and distribution business (hereinafter referred to as enterprise PR) of corporate advertisements such as product information, event information, and business guides. Here, the bookstore refers to all the shops that handle books (for example, not only online bookstores, but also old bookstores, video, DVD, CD rental shops, 200825971 _ Lee stores, vendors, etc.). In addition, the PR support-related invention differs from the media because the input/output processing differs depending on the media. As described above, the system operation mode of the paper medium is used, and at least the shop terminal installed in the store (same as the POS cash register terminal) is provided. The Web management server used in the bookstore headquarters, and the main computer that has a designated book class and a corporate advertisement database associated with a book class specified in advance by the company, and purchases books in the store. The user searches for the advertisement information of the company that has designated the book and the family through the store terminal, extracts the corresponding corporate advertisement data, and immediately prints the output, and attaches it when the book is purchased. In addition, the system management system of the electronic media is used, and at least the Web management server used in the bookstore headquarters and the designated book class and corporate advertisement database associated with the book class designated by the company and the like are provided. The main computer, for users who have purchased books online on the online bookstore website, when they generate a reply email for order confirmation, search for the advertisement information of the enterprise that has designated the book category, and extract the matching enterprise. After the advertising materials are edited and distributed by pasting or synthesizing the memo of the reply mail. [Prior Art] Conventionally, it has been proposed to propose a business model (for example, refer to Patent Document 1), which is used to support distribution of DMs and the like as a part of business activities of a company or the like, and is based on computer analysis across different The buying trend of the customers of the industry is related to the extraction or screening of the customers, and is closely related to the development of new customers. Patent Document 1: JP-A-2003-853 No. 200825971 - In addition, as a form of product information management, a computer support system (for example, 'Reference Patent Document 2') is known as a store in a bookstore or the like (including In the online bookstore, the information on the products such as books purchased by the customer is mailed to the customer by the bookstore or the like to present the purchase history or purchase performance of each customer. Patent Document 2: JP-A-2002-347 No. 1 First, the DM support related invention is a database of customer information (including purchase history) and magazine information (including content) of a magazine processed by a bookstore. In the website, the DM and other market websites and ordering websites including the search and evaluation of the distribution destinations (target customers) such as DMs, which are used by the user's input operations, are included in the website. The electronic order is placed, and the commission is executed and the execution processing related to the distribution such as the DM of the company is accepted. Among them, the target customer is a bookstore customer (specific person) who has registered the member. Next, regarding the PR support related invention, it is a review of a market management method, which is to purchase a book bookstore (a non-specific person) in a bookstore (including an online bookstore), pre-designate a book (class), and prepare in advance. I want to distribute the corporate advertisement (content) of the designated book (the buyer of the category > (the same person as the bookstore customer), and print it at the cash register, or put it in the reply mail for confirmation of the order, and then distribute it. The so-called leading PR activities according to the specified books, and the receipt of the return (reverberation) of the receipt, so that it can be processed quickly.
此市場經營手法係以非特定人爲對象，因爲未被包含 於（未位於射程範圍內）該DM相關發明，所以在利用電腦支 援構築系統的情況，由指定書籍之新的觀點，設想範圍更 廣的書店顧客，在推動連繫成企業等之新顧客的領先之PR 200825971 . 活動（營業活動）上，結果支援企業等的顧客開拓。提議其 他的形態之商務模式， 但是，亦有藉由使用便利商店之店舖終端機進行包含 有企業廣告之文件的列印服務，以達到企業PR或使店舖吸 引顧客的相乘效果之提案（例如，參照專利文獻3)。 專利文獻3 :特開2002 — 1 1 698 1號公報 可是，截至目前爲止，未具有所謂將指定書籍和企業 廣告加以結合之觀點或目的效果，且亦未考慮根據回信（回 f 響）之評價將新的指定書籍和企業廣告加以結合，藉此而進 行循環性、戰略性之市場經營。 【發明內容】 【發明所欲解決之課題】 首先，DM相關發明所欲解決的課題在於，藉電腦支 援而可將書店所選擇性地系統化之關於顧客、雜誌類的資 料庫群用作爲DM等配送之顧客開拓工具，並在全球資訊 網上公開，而且，根據利用者的電子下單，接受委託並代 辦DM等配送之執行處理。此外，當然亦可能有將線上·之 發送委託物流服務公司的情況。 在此情況，亦提議一種商務模式，係以屬雜誌購買者 之書店顧客的個人資訊不與個人資訊保護法抵觸之下，推 動將屬雜誌購買者之書店等的特定顧客連繫成企業等之新 顧客的PR活動（營業活動）上，結果係可支援企業等之顧客 開拓（營業）。 DM相關發明係鑑於這種情況而開發者，第一，提供 一種書店之商品資訊發布業務支援處理方法及商品資訊發 200825971 ^ 布業務支援處理系統，其係用以支援作爲屬企業等之營業 活動的一環之DM等配送，其作成書店本部以電腦支援和 顧客開拓相關之DM等配送時之抽出或篩選，而且接受委 託並代辦其執行處理。 其次，PR相關發明所欲解決的課題在於，和書店之 P〇S系統連動，將指定書籍和企業廣告進行資料連結，對 非特定的書店利用者（指定書籍購買者），藉由在店舖進行 企業廣告之列印服務或郵件配送，而可支援企業PR，而且 I 利用機器式手段量測來自顧客的回信[回響]。於是，提議 一種企業PR支援處理系統（商務模式），其係書店本部成爲 新的系統之運用主體，可實現使用IT技術將書籍銷售和企 業之營業活動加以結合的高附加價値服務。 PR相關發明乃鑑於這種情況而開發者，係提供一種 書店之企業PR支援處理系統，其係改變書店經營之系統構 成，具備有被賦與和企業等所預先指定之書籍類相關聯的 指定書籍類、企業廣告資料庫，在銷售（接單）該書籍之時， 、 謂馬± _ S月箇趋tt麵武㈣ί旨㈣㈣_誠 企業廣告資料而且作輸出，並附帶地進行列印發布或郵件 配送’藉此經由書店之仲介而支援企業PR活動。 【解決課題之方式】 首先，用以解決課題之DM支援相關發明，係用以支 援作爲屬企業等之營業活動的一環之DM等配送，而經營 店舖、網路書店的書店本部，對於DM等配送目的地之對 象者的抽出或篩選，是將經由會員登錄之雜誌類的特定訂 閱者作爲候選對象，並產生電腦可檢索之資料庫群，而且 -10- 200825971 _ 經由電腦網路在企業等（第三者）可利用之網路書店上構築 包含有檢索網頁、估價網頁之DM等市場網站、及包含有 利用其結果之契約網頁的訂購網站，根據來自利用該訂購 網站之企業等的電子下單，接受委託並代辦與該企業等之 DM等配送相關的執行處理，該方法之特徵爲包含有： 雜誌類特定顧客管理資料庫產生處理程序，係根據關 於雜誌類之訂閱的會員登錄，針對已允許配送和企業等營 業資訊相關之DM等的特定顧客，選擇性地進行資料登錄， { 針對該特定顧客，儲存買入雜誌類之歷史記錄資料，而且 更新並加以系統化； 雜誌類資訊管理資料庫產生處理程序，係儲存與雜誌 類的刊載內容相關之至少包含有雜誌名稱、發行日期、種 類的目錄及廣告記事並加以系統化； 電子商務交易執行處理程序，係在網路書店上構築由 包含有檢索輸入畫面、檢索輸出畫面之檢索、估價網頁群 所構成的DM等市場網站，根據來自於連接對象之企業等 所線上輸入的檢索條件，使用該各管理資料庫進行執行檢 索及統計處理，並至少顯示DM等配送目的地之抽出件數、 費用等的估價項目，而且構築由包含有訂購畫面、會計處 理畫面之契約網頁群所構成的訂購網站，並根據該企業等 之選擇輸入而以電子方式完成簽約； D Μ等之§了單列表製作處理程序，係根據來自使用該 訂購畫面之企業等的線上下單，以線上回信及/或郵件配送 而進行接單確認通知，進行包含有寄送數量等之條件設定 的顧客選擇，並製作寄送目的地列表；及 -11- 200825971 - 01^等之完了報告處理程序，係在根據該dm等之訂 單列表執行完DM等內容的郵件配送處理或離線送出處理 之後’至少進行關於接收率或到達率之資料處理，並以郵 件對該企業等進行配送完了報告。 又’係爲了實施該方法而以利用電腦進行各處理程序 之執行處理的方式構成手段之書店的商品資訊發布業務支 援處理系統。 其次，用以解決課題之PR支援相關發明，係引入具 # 備有網羅書籍類之書籍類資料庫的POS系統並經營店舖、 網路書店之系統運用主體（和書店本部相同），而爲了支援 作爲屬企業等之營業活動的一環之利用紙媒體發布商品資 訊、活動資訊、事業導覽等企業廣告之廣告配送業務（和企 業PR相同），係至少具有設置於該店舖內之店舖終端機（和 POS收銀機終端機相同）、該書店本部所運用的web管理伺 服器、以及具備有被賦與和企業等所預先指定之書籍類相 關聯的指定書籍類、企業廣告資料庫之主電腦，對在該店 I 舖購買書籍類的使用者，當場經由該店舖終端機檢索有無 已指定該書籍類的企業廣告資料之後，抽出符合的企業廣 告資料並馬上進行印刷輸出，而在購買該書籍類時附帶地 發布，該系統之特徵爲具備有： 電子商務交易執行處理手段，係該書店本部在經由電 腦網路可爲企業等所利用之網路書店上，構築包含有用以 指定書籍類之檢索網頁的書籍類閱覽網站、包含有利用其 結果之估價網頁的契約網頁、以及包含有企業廣告編輯網 頁之訂購網站與訂購歷史記錄確認網站，再由利用該訂購 •12- 200825971 網站的企業等’寄送書籍類之指定資料及企業廣告編輯資 料，同時受理電子下單並進行一次會計處理； 企業廣告資料庫產生處理手段，係根據該電子下單而 登錄指定書籍類之資料，而且儲存、更新企業廣告資料並 加以系統化； 企業廣告印刷調製處理手段，係對在該店舖購買書籍 類之使用者’ g場經由店舖終端機向主電腦存取，並執行 指定書籍之檢索，而抽出符合之企業廣告資料並馬上進行 印刷輸出；及 定期報告結算處理手段，係向該企業定期地報告企業 廣告的發布業績，而且進行與業績相稱之定期性會計處理。 又，作爲該系統之廣告發布（輸出）之郵件版（利用網際 網路），係具備有網羅書籍類之書籍類資料庫並經營網路書 店之系統運用主體（和書店本部相同），而爲了支援作爲屬 企業等之營業活動的一環之利用電子媒體以網路配送商品 資訊、活動資訊、事業導覽等企業廣告之廣告配送業務（和 企業P R相同），至少具有該書店本部所運用的w e b管理伺 服器、及具備有被賦與和企業等所預先指定之書籍類相關 聯的指定書籍類、企業廣告資料庫之主電腦，對已在網路 書店網站以線上方式購買書籍類的使用者，係在產生接單 確認用的回信郵件時，檢索有無已指定該書籍類之企業廣 告資料，並抽出符合的企業廣告資料後，對該回信郵件的 記事資料施加黏貼等合成編輯並予以配送，該系統之特徵 爲具備有： 電子商務交易執行處理手段，係該書店本部在經由電 -13- 200825971 腦網路可爲企業等所利用之網路書店上，構築包含有用以 指定書籍類之檢索網頁的書籍類閱覽網站、包含有利用其 結果之估價網頁的契約網頁、以及包含有企業廣告編輯網 頁之訂購網站與訂購歷史記錄確認網站，再由利用該訂購 網站的企業等，寄送書籍類之指定資料及企業廣告編輯資 料，同時受理電子下單並進行一次會計處理； 企業廣告資料庫產生處理手段，係根據該電子下單而 登錄指定書籍類之資料，而且儲存、更新企業廣告資料並 加以系統化； 郵件內容產生處理手段’係對已在網路書店網站以線 上方式購買書籍類的使用者，在產生接單確認用的回信郵 件時，執行指定書籍的檢索後，抽出符合的企業廣告資料 並和該接單確認用回信郵件之記事資料合倂、或黏貼於該 記事資料畫面，以進行合成編輯；及 定期報告結算處理手段，係向該企業定期地報告企業 廣告的發布業績，而且進行與業績相稱之定期性會計處理。 【發明之效果】 首先，若依據DM支援相關發明，因爲企業等利用外 部資源可正確且適時並迅速地執行利用該公司商品之DM 等發布的PR活動，所以可期待提高促銷效果（回響）。而且， 在推動可將屬雜誌訂閱者之書店等的特定顧客連繋（取入） 到企業等之新顧客的營業活動上，可擴大開拓顧客。尤其， 對於以廣告刊載於雜誌類之企業商品（包含有服務），可展 開戰略性市場或商品供應計畫。 其次’若依據PR支援相關發明，因爲企業等利用外 -14- 200825971 部資源可正確且適時並迅速地執行利用該公司商品之傳單 發布及郵件配送的PR活動，所以可期待提高促銷效果。而 且，在推動可將書店顧客連繫到企業等之新顧客的營業活 動上，可擴大開拓顧客。尤其，指定指定書籍類，將購買 該指定書籍之書店顧客作爲新的顧客開拓的標的，進行企 業PR，因爲可根據回信（或回響）之評估而利用電腦支援迅 速地處理指定書籍的變更或廣告內容之更換，所以可展開 領先的市場經營。 【實施方式】 首先，DM支援相關發明之最佳實施形態係利用實施 上述之方法的書店之商品資訊發布業務支援處理系統。 即，係經營店舖、網路書店的書店本部對於DM等發 布目的地（對象顧客）之抽出或篩選，是將經由會員登錄之 雜誌類的特定訂閱者作爲候選對象，並產生電腦可檢索的 資料庫群，而且經由電腦網路在企業等（第三者）可利用之 網路書店上構築包含有檢索網頁、估價網頁之DM等市場 網站、及包含有利用其結果之契約網頁的訂購網站，根據 來自利用該訂購網站之企業等的電子下單，接受委託並代 辦和該企業等之DM等發布相關的執行處理之書店的商品 資訊發布業務支援處理系統，其特徵爲具備有： 雜誌類特定顧客管理資料庫產生處理手段，係根據關 於雜誌類之訂閱的會員登錄，針對已允許配送和企業等營 業資訊相關之DM等的特定顧客，選擇性地進行資料登錄， 針對該特定顧客，儲存買入雜誌類之歷史記錄資料，而且 更新並加以系統化； -15- 200825971 雜誌類資訊管理資料庫產生處理手段，係儲存與雜誌 ' 類的刊載內容相關之至少包含有雜誌名稱、發行日期、種 類的目錄及廣告記事並加以系統化； 電子商務交易執行處理手段，係在網路書店上構築由 包含有檢索輸入畫面、檢索輸出畫面之檢索、估價網頁群 所構成的DM等市場網站，根據來自於連接對象之企業等 所線上輸入的檢索條件，使用該各管理資料庫進行執行檢 索及統計處理，並至少顯示DM等發布目的地之抽出件數、 , 費用等的估價項目，而且構築由包含有訂購畫面、會計處 理畫面之契約網頁群所構成的訂購網站，並根據該企業等 之選擇輸入而以電子方式完成簽約； DM等之訂單列表製作處理手段，係根據來自使用該 訂購畫面之企業等的線上下單，以線上回信及/或郵件配送 而進行接單確認通知，進行包含有寄送數量等之條件設定 的顧客選擇，並製作寄送目的地列表；及 DM等之完了報告處理手段，係根據該DM等之訂單 列表執行完DM等內容的郵件配送處理或離線送出處理之 % 後’至少進行關於接收率或到達率之資料處理，並以郵件 對該企業等進行配送完了報告。 其次，PR支援相關發明之最佳實施形態係於該系統 構成（共用）中，企業廣告資料庫產生處理手段作成經由訂 閱歷史記錄確認網站可隨時存取，爲了廣告之更換而維修 成可更新資料，隨時受理來自電子下單後之企業等之企業 廣告資料的更換寄送。 第1 0圖表示用以說明利用紙媒體之企業PR支援處理 -16- 200825971 . 系統[後述的第2實施例PR支援處理系統（傳單列印）]之槪 略構成的方塊圖[申請專利範圍第3、4項]。 第11圖表示用以說明利用電子媒體之企業PR支援處 理系統[後述的第3實施例PR支援處理系統（傳單郵件）]之 槪略構成的方塊圖[申請專利範圍第5、6項]。 而，紙媒體之廣告發布的系統構成，作成馬上向企業 廣告印刷調製處理手段反映。 又，電子媒體之廣告發布的系統構成，作成馬上向郵 件內容產生處理手段反映[申請專利範圍第4、6項]。 此外，企業廣告資料作成在利用該任一種媒體之輸 出，至少包含有可向該企業之網站及/或相關網站存取的二 維條碼（和QR碼相同），利用該任一種媒體都可輸出顯示， 並利用機器式手段量測以該碼爲輸入源之顧客的回信[回 響Π申請專利範圍第7項]。在第1 2圖表示網路構成示意圖。 在此，相關網站係在全球資訊網上於企業網站上貼有 鏈結之廣告網站，且意指當使用者經由該相關網站購入商 ( 品或只是存取時，由企業向該相關網站之管理者支付報酬 的成果保證型廣告系統。 第1實施例 首先，參照附加圖面說明DM支援相關發明之一實施 例如下。在此，本發明方法及本發明系統因爲實質上的處 理內容相同，所以權宜上記述爲D Μ支援實施例系統。 第1圖係DM支援實施例系統之構成的示意說明圖。 第2圖係說明DM支援實施例系統之處理程序的流程 圖。 -17- 200825971 第3圖係說明DM支援實施例系統之處理手段的方$ 圖。 第4圖係表示在DM支援實施例系統之雜誌類特定顧 客管理資料庫產生處理手段的會員登錄資料之一例的說明 圖。 第5圖係表示在DM支援實施例系統之雜誌類特定顧 客管理資料庫產生處理手段的購入歷史記錄資料之一例的 說明圖。 第6圖係表示在DM支援實施例系統之雜誌類特定顧 客管理資料庫產生處理手段的雜誌類資料之一例的說明 圖。 第7圖係表示在DM支援實施例系統之電子商務交易 執行處理手段之檢索內容的條件輸入之一例的說明圖。 第8圖係表示在DM支援實施例系統之電子商務交易 執行處理手段之檢索結果的顯示輸出之一例的說明圖。 如第1圖、第2圖及第3圖所示，DM支援實施例系 統X，係經營店舖20、網路書店1 1的書店本部1 〇對於DM 等發布目的地（對象顧客）之抽出或篩選，是將經由會員登 錄之雜誌類的特定訂閱者3 0作爲候選對象，並產生電腦可 檢索的資料庫群（，2)，而且經由電腦網路在企業等（第三者） 可利用之網路書店上構築包含有檢索網頁、估價網頁之DM 等市場網站、及包含有利用其結果之契約網頁的訂購網 站，根據來自利用該訂購網站之企業等的電子下單，進行 和該企業等之D Μ等發布相關的執行處理之書店的商品資 訊發布業務支援處理系統。 -18- 200825971 . 因此，茲特徵性構成之各個功能實現手段作說明。在 此，爲了助於理解，關於超出發明構成之人爲操作亦加以 記述。 如第4圖及第5圖所示，雜誌類特定顧客管理資料庫 產生處理手段1，根據關於雜誌類之訂閱的會員登錄，針 對已允許配送和企業等營業資訊相關之DM等的特定顧 客，選擇性地進行資料登錄，針對該特定顧客，儲存買入 雜誌類之歷史記錄資料，而且更新並加以系統化。 在此，會員登錄之方法及特定顧客的選擇方法係人爲 之處理亦無妨。因爲可看成輸入源。 例如，在顧客來店時，在會員入會申請用紙上記入簽 名、住址、電話號碼、郵件地址、年齡、性別、職業等之 個人資訊，並交給銷售員。此時，按照個人資訊保護法， 確認是否允許DM等發布。已允許之顧客係本發明的特定 顧客。此外，對書店而言特定顧客因爲是作爲監督者或反 應者而成爲協助性的主顧，所以至少對於雜誌類的購買可 , 享受所提供之根據紅利點數系統等之特惠。 書店銷售員接受會員入會申請用紙並確認內容後，輸 入電腦，並發行該顧客之會員卡。輸入資料登錄於書店本 部的主電腦10(以下稱爲書店本部PC)，而且，對特定顧客 選擇性地進行資料登錄。 又，顧客亦可由家裡的電腦30(和顧客PC相同）向書 店之首頁的網站（網路書店11)存取，並進行會員登錄。那 時，關於會員卡之發行，是在來店時親自交給或郵寄。此 外，網路書店11係書店HP的網站之一。 -19- 200825971 然後，己登錄會員之顧客在來店購買雜誌類時，藉由 付款處理時提示會員卡，而產生記錄資料（包含雜誌名 稱）。將該記錄資料和特定顧客資料合倂，並抽出購買歷史 記錄，一倂儲存（更新）於雜誌類特定顧客管理資料庫。 又，顧客亦可由家裡的電腦30向書店HP(網路書店 1 1)存取以購入雜誌類，此時將會計處理資料（包含雜誌名 稱）和特定顧客資料合倂，並抽出購買歷史記錄，一倂儲存 (更新）於雜誌類特定顧客管理資料庫。 , 如第6圖所示，雜誌類資訊管理資料庫產生處理手段This market management method is for non-specific people. Because it is not included in the DM-related invention (not within the range of the range), the use of computer support to build the system, from the new viewpoint of the designated book, the scope of the concept is more In the event of the promotion of the company's customers, the company's customers, such as the company, will be able to promote the development of the company. A business model of another form is proposed, but there is also a proposal to use a store terminal of a convenience store to print a document containing a company advertisement to achieve a corporate PR or a product that attracts customers to the store (for example, Refer to Patent Document 3). Patent Document 3: Japanese Laid-Open Patent Publication No. 2002-1 1 698 No. 1, the present invention does not have the effect of combining the designated book and the corporate advertisement, and does not consider the evaluation based on the reply (return). Combine new designated books with corporate advertising for a cyclical, strategic market operation. [Problems to be Solved by the Invention] First, the problem to be solved by the DM related invention is to use a database group of customers and magazines that can be selectively systemized by a bookstore by computer support. The customer development tools such as the distribution are published on the global information network, and the execution of the distribution is handled according to the electronic order of the user. In addition, of course, there may be cases where the online delivery is entrusted to the logistics service company. In this case, a business model is also proposed in which the personal information of the bookstore customers belonging to the magazine purchaser is not in conflict with the personal information protection law, and the specific customers such as the bookstore of the magazine purchaser are promoted to be connected to the company. In the PR activity (business activity) of the new customer, the result is to support the development of the customer (business). In view of the above, the DM related invention provides a bookstore product information distribution service support processing method and a product information distribution 200825971 ^ cloth business support processing system for supporting business activities as a company or the like. The distribution of the DM and the like is carried out, and the bookstore headquarters is extracted or screened at the time of distribution such as computer support and DM for customer development, and the commission is accepted and executed. Secondly, the subject of the PR-related invention is to link the designated book and the corporate advertisement to the non-specific bookstore user (designated book purchaser) by linking with the P〇S system of the bookstore. The corporate advertisement prints the service or mail distribution, and supports the corporate PR, and I uses the machine-based means to measure the reply from the customer [reverberation]. Therefore, a corporate PR support processing system (business model) is proposed, which is the main body of the new book system, and can realize a high premium price service that combines book sales and business activities using IT technology. In view of the above, the PR related invention provides a company PR support processing system for a bookstore, which is a system configuration for changing a bookstore operation, and is provided with a designation associated with a book class designated in advance by a company or the like. Books, corporate advertising database, when selling (receiving) the book, said that the horse ± _ S month tends to tt face (four) ze (four) (four) _ honest corporate advertising materials and output, and print release Or mail distribution, which supports corporate PR activities through the bookstore's agency. [Means for Solving the Problem] First, the DM support related invention for solving the problem is to support the distribution of DMs such as the business activities of the company, and to operate the store, the bookstore headquarters of the online bookstore, and the DM. The extraction or screening of the target person of the delivery destination is to select a specific subscriber of the magazine category registered by the member, and generate a computer-retrievable database group, and -10- 200825971 _ via the computer network in the enterprise, etc. (a third party) an online bookstore that can be used to build a market site including a search webpage, a valuation webpage, and a contract site including a contract webpage using the result, and an electronic company based on an enterprise or the like that uses the subscription site. The order is placed, and the execution process related to the distribution of the DM such as the company is accepted, and the method is characterized by including: a magazine-specific customer management database generation processing program, which is based on the membership registration of the magazine-type subscription. Selectively register data for specific customers such as DMs that have permitted distribution and business information related to the company. { For the specific customer, store the history data of the purchased magazines, and update and systematize; the magazine information management database generation processing program stores the magazine-related content and contains at least the magazine name and distribution. The date and type of catalogues and advertisements are systematically structured. The e-commerce transaction execution processing program builds a market site including DMs including search input screens, search output screens, and estimated webpage groups in online bookstores. In accordance with the search conditions input from the company of the connection target, the management data is used to perform the search and the statistical processing, and at least the evaluation items such as the number of the delivery destinations such as the DM and the cost are displayed, and the construction is performed. A subscription website consisting of a contract page group including an order screen and an accounting processing screen, and electronically completing the contract according to the selection input of the company; D Μ, etc. The single list creation processing program is based on the use Online order for companies such as the order screen, online reply / or mail delivery to receive the order confirmation notice, the customer selection including the condition setting of the delivery quantity, etc., and the list of the delivery destination; and the report processing procedure of -11-200825971 - 01^, etc. After the mail distribution processing or the offline delivery processing of the content such as DM is performed based on the order list of the dm or the like, at least the data processing regarding the reception rate or the arrival rate is performed, and the delivery of the company or the like is reported by mail. Further, in order to implement the method, a product information distribution service support processing system of a bookstore is constructed by means of a computer that performs execution processing of each processing program. Next, the PR support related invention for solving the problem is to introduce a POS system with a library of books and books, and to operate a system of the store and the online bookstore (the same as the bookstore headquarters), and to support As a part of the business activities of the company, the advertisement distribution business (same as the corporate PR) for the advertisement of the company, such as the product information, the event information, and the business guide, is used in the paper media, and at least the shop terminal installed in the store ( The same as the POS cash register terminal), the web management server used by the bookstore headquarters, and the main computer having the designated book category and enterprise advertisement database associated with the book class specified in advance by the company, A user who purchases a book in the shop I shop searches for the advertisement information of the company that has designated the book class through the store terminal, extracts the corresponding company advertisement data, and immediately prints the output, and purchases the book class. Attached to the issue, the system is characterized by: E-commerce transaction execution processing means, the book In the online bookstore that can be used by companies, etc., the company has built a book-based browsing site that includes a search page for a designated book, a contract page that includes a valuation page that uses the results, and a company that includes the company. The ordering website and the order history confirmation website of the advertisement editing page are sent by the company using the order of the website of the order 12-200825971 to send the book-specific materials and corporate advertisement editing materials, and accept the electronic order and perform an accounting treatment. The enterprise advertisement database generates processing means, which is based on the electronic order to log in the materials of the specified book category, and stores and updates the enterprise advertisement data and systematically; the enterprise advertisement printing modulation processing means purchases books in the shop. The user's g field accesses the host computer via the store terminal, performs a search of the designated book, extracts the corresponding corporate advertisement data and immediately prints the output; and periodically reports the settlement processing means, and reports to the enterprise regularly. The release performance of corporate advertising, and the performance and performance Referred to on a regular basis of accounting. In addition, as the mail version (using the Internet) of the advertisement (output) of the system, the system has a library of books and books and operates the system of the online bookstore (the same as the bookstore headquarters), and Supporting the advertising and distribution business of corporate advertising, such as the distribution of product information, event information, and business guides, using the electronic media as part of the business activities of the company, etc. (the same as the corporate PR), at least the web used by the bookstore headquarters. A management server, and a main computer having a designated book class and a corporate advertisement database associated with a book class pre-designated by a company, and a user who has purchased a book online on an online bookstore website. When a reply mail for order confirmation is generated, the company searches for the advertisement information of the enterprise that has designated the book category, and extracts the matching advertisement information of the enterprise, and then applies the composition edited to the note information of the reply mail and distributes it. The system is characterized by: e-commerce transaction execution processing means, the bookstore headquarters is in the Electric-13- 200825971 The brain network can be used for online bookstores used by companies, etc., to build a book-based browsing site that includes a search page for a designated book, a contract page containing a valuation page that uses the results, and The ordering website and the order history confirmation website of the enterprise advertisement editing page are sent by the company using the ordering website, the designated materials of the book type and the company's advertisement editing materials, and the electronic order is accepted and an accounting process is performed; The method for generating the advertisement database is to log in the materials of the specified book category according to the electronic order, and to store and update the enterprise advertisement data and systematize it; the mail content generation processing means is online on the online bookstore website. When the user who purchases the book type generates a reply mail for order confirmation, after performing the search of the designated book, the corresponding company advertisement data is extracted and combined with the note data of the receipt confirmation reply mail, or pasted on the book. Note data screen for composite editing; and periodic report settlement processing Section, the Department regularly publish reports to the business performance of corporate advertising, and regular accounting treatment commensurate with performance. [Effects of the Invention] According to the DM support related invention, it is expected that the promotion of the promotion effect (reverberation) can be expected by the use of the external resources by the company and the PR activities issued by the DM or the like of the company's products. In addition, it is possible to expand the development of customers by promoting the business activities of connecting new customers such as bookstores belonging to magazine subscribers to new customers such as companies. In particular, strategic products or merchandise supply plans can be launched for corporate products (including services) that are published in magazines. Secondly, according to the PR-related invention, companies can expect to improve the promotion effect by using the resources of the company's products, such as leaflet distribution and mail distribution, in a timely and timely manner. Moreover, we can expand our customers' business by promoting business activities that connect bookstore customers to new customers such as companies. In particular, a designated book class is designated, and a bookstore customer who purchases the designated book is used as a target for new customer development, and the corporate PR is performed because the change or advertisement of the designated book can be quickly processed by computer support based on the evaluation of the reply (or reverberation). The replacement of the content allows for a leading market operation. [Embodiment] First, a preferred embodiment of the DM support related invention is a product information distribution service support processing system of a bookstore that implements the above method. In other words, the bookstore headquarters of a store or a online bookstore extracts or filters a distribution destination (target customer) such as a DM, and selects a specific subscriber of a magazine registered by the member as a candidate, and generates computer-searchable data. In addition, a database site including a DM such as a search page and a valuation page, and a subscription site including a contract page using the result are constructed in a web bookstore available to a company (third party) via a computer network. A product information distribution service support processing system for a bookstore that performs a related execution and is issued with a DM, such as a company that uses the ordering site, and is provided with a magazine order-specific The customer management database is generated by means of a member registration based on a subscription to a magazine, and is selectively registered for a specific customer such as a DM that has been permitted to distribute the business information such as the company, and stores the purchase for the specific customer. Enter the historical records of the magazine category, and update and systematize; -15- 200825971 The magazine information management database generates processing means for storing and systematically including at least the magazine name, the date of issue, the category of the catalogue and the advertisement note related to the publication content of the magazine's category; In the online bookstore, a market site such as a DM including a search input screen, a search and search screen search, and a quotation webpage group is constructed, and each management database is used based on search conditions input from an enterprise connected to the connection target or the like. The execution of the search and the statistical processing, and at least the evaluation items such as the number of the delivery destinations such as the DM, and the evaluation items such as the fee are displayed, and the order website including the contract page group including the order screen and the accounting processing screen is constructed, and The company or the like selects the input and electronically completes the contract; the order list creation processing means of the DM or the like is based on the online order from the company or the like using the order screen, and the order confirmation is performed by online reply and/or mail delivery. Notification, customer selection including condition setting such as the number of shipments Selecting and creating a mailing destination list; and the reporting processing means of the DM, etc., based on the order list of the DM or the like, after performing the mail distribution processing or the offline sending processing of the content such as DM, at least the receiving rate or The data of the arrival rate is processed, and the company has finished distributing the report by mail. Secondly, the best embodiment of the PR support related invention is in the system configuration (common), and the enterprise advertisement database generation processing means is made available for access at any time via the subscription history confirmation website, and is repaired as an updateable material for the replacement of the advertisement. , at any time, accept the replacement of the company's advertising materials from companies such as electronic orders. FIG. 10 is a block diagram showing a schematic configuration of a system PR support processing using a paper medium-16-200825971. [Second embodiment PR support processing system (flyer print) to be described later] Items 3 and 4]. Fig. 11 is a block diagram showing a schematic configuration of a corporate PR support processing system (a third embodiment PR support processing system (flyer mail) to be described later) using the electronic media [Scopes 5 and 6 of the patent application]. However, the system composition of the advertising of paper media is immediately reflected in the printing and processing means of corporate advertising. In addition, the system configuration of the electronic media advertisement is immediately reflected in the mail content generation processing means [items 4 and 6 of the patent application scope]. In addition, the enterprise advertisement data is generated by using the output of the any type of media, and at least includes a two-dimensional barcode (the same as the QR code) that can be accessed to the website of the company and/or the related website, and can be output by using any one of the media. Display, and use the machine-based means to measure the customer's reply with the code as the input source [Resounding Patent Application No. 7]. A schematic diagram of the network configuration is shown in Fig. 12. Here, the related website is a linked advertising website on the global information network on the corporate website, and means that when the user purchases the merchant through the related website (or just access, the enterprise is to the related website) The result-guaranteed advertisement system in which the manager pays the compensation. First Embodiment First, an embodiment of the DM support related invention will be described with reference to additional drawings. Here, the method of the present invention and the system of the present invention have the same processing contents. Therefore, it is described as a D Μ Supporting Embodiment System. Fig. 1 is a schematic explanatory diagram showing the configuration of the DM supporting embodiment system. Fig. 2 is a flow chart showing the processing procedure of the DM supporting embodiment system. -17- 200825971 3 is a diagram showing the processing of the DM support embodiment system. Fig. 4 is an explanatory diagram showing an example of member registration data of the magazine-specific customer management database generation processing means in the DM support embodiment system. 5 is an explanatory diagram showing an example of purchase history data of a magazine-specific customer management database generation processing means in the DM support embodiment system. Fig. 6 is an explanatory diagram showing an example of magazine-type materials in the magazine-specific customer management database generation processing means of the DM support embodiment system. Fig. 7 is a diagram showing the execution processing of the electronic commerce transaction in the DM support embodiment system. An explanatory diagram of an example of the conditional input of the search content of the means. Fig. 8 is an explanatory diagram showing an example of the display output of the search result of the electronic commerce transaction execution processing means of the DM support embodiment system. As shown in FIG. 3 and the DM support embodiment system X, the bookstore headquarters 1 of the online store 1 and the online bookstore 1 are extracted or screened for a distribution destination (target customer) such as DM, and are registered via the member. The magazine-specific subscribers 30 are candidates, and a computer-retrievable database group (2) is generated, and is built on a computer network to be used in an online bookstore available to companies (third parties). A market website that searches for a web page, a DM that evaluates a web page, and a subscription website that includes a contract page that uses the result, based on an electronic company from a company that uses the order website The product information distribution service support processing system of the bookstore that performs the processing related to the release of the company, etc., is issued. -18- 200825971 . Therefore, each function realization means of the characteristic configuration will be described. In order to facilitate understanding, the human operation beyond the constitution of the invention is also described. As shown in Figs. 4 and 5, the magazine-specific customer management database generation processing means 1 is based on the member registration of the magazine-type subscription. Selectively register data for specific customers such as DMs that allow distribution and business information related to business, etc., and store the history data of the magazines for the specific customers, and update and systematize them. The method of login and the method of selecting a particular customer are also handled by humans. Because it can be seen as an input source. For example, when a customer comes to the store, personal information such as the signature, address, telephone number, email address, age, gender, occupation, etc., is entered on the membership application paper and handed over to the salesperson. At this time, according to the Personal Information Protection Act, confirm whether or not to allow DMs and other publications. The permitted customers are the specific customers of the present invention. In addition, for a bookstore, a specific customer becomes an assisting patron because it is a supervisor or a respondent. Therefore, at least for the purchase of magazines, enjoy the benefits of the bonus system according to the bonus system. The bookstore salesperson accepts the membership application paper and confirms the content, then enters the computer and issues the customer's membership card. The input data is registered in the main computer 10 of the bookstore headquarters (hereinafter referred to as the bookstore headquarters PC), and the data is selectively registered for the specific customer. Further, the customer can access the website 30 (the same as the customer PC) of the home computer to the website of the bookstore's homepage (the online bookstore 11), and register the member. At that time, the issuance of the membership card was handed over or mailed when you came to the store. In addition, the online bookstore 11 is one of the websites of the bookstore HP. -19- 200825971 Then, when a customer who has logged in to the store purchases a magazine in the store, the member card is generated by the payment processing, and the recorded data (including the magazine name) is generated. The recorded data is combined with specific customer data, and the purchase history is extracted and stored (updated) in a magazine-specific customer management database. In addition, the customer can also access the bookstore HP (online bookstore 1 1) from the home computer 30 to purchase magazines. At this time, the accounting materials (including the magazine name) and the specific customer data are combined, and the purchase history is extracted. Once stored (updated) in the magazine-specific customer management database. As shown in Figure 6, the magazine information management database generates processing means
I 2係儲存與雜誌類的刊載內容相關之至少包含有雜誌名 稱、發行日期、種類的目錄及廣告記事並加以系統化。因 此，雜誌類（或其電子資料）係輸入源。 例如，書店本部之辦事員輸入在書店所處理的雜誌等 之必要資訊（例如，對各雜誌等，除了雜誌名稱、雜誌等之 種類、出版社、價格以外，還有在該雜誌等刊登廣告之主 要的企業名稱和其廣告商品種類等）的資料。或者，亦可向 出版社提供的雜誌等之廣告用的首頁存取，並取得資訊 ( 後，輸入資料的方法。此外，亦可將出版社所製作之雜誌 內容（電子資料）作爲輸入源，選擇必要資訊後，抽出資料。 如第7圖及第8圖所示，電子商務交易執行處理手段 3係在網路書店11上構築由包含有檢索輸入畫面、檢索輸 出畫面之檢索、估價網頁群所構成的DM等市場網站，根 據來自於連接對象之企業等所線上輸入的檢索條件，使用 該各管理資料庫進行執行檢索及統計處理，並至少顯示dm 等發布目的地之抽出件數（抽中件數）、費用等的估價項 -20- 200825971 目，而且構築由包含有訂購畫面、會計處理畫面之契約網 頁群所構成的訂購網站，並根據該企業等之選擇輸入而以 電子方式完成簽約。 例如，希望本公司商品資訊之DM等發布的企業等之 辦事員，利用該企業等所設置之電腦40 (以下稱爲企業等 PC)，下載網路書店11(書店HP)之DM等市場網站，該企業 對其既定欄位輸入希望商品資訊的顧客所購買之雜誌等的 雜誌名稱、及DM寄送或電子郵件傳送之資訊傳達方法、 / 發布目的地的顧客總數。在此既定欄位會顯示企業之檢索 條件（下單條件）。此外，企業等對書店本部進行使用者登 錄（包含有入會審查及認證方法）後，收到利用許可。此手 續可利用習知的手法在網路上進行（線上登錄）。 檢索條件（之輸入）除了設定雜誌類之雜誌名稱以 外，還有設定以雜誌類之種類爲條件的情況、以將廣告刊 載於雜誌類之主要的企業名稱爲條件之情況、以其主要之 企業的業別爲條件之情況、以其主要之企業所廣告的商品 ί 種類爲條件之情況、及以顧客之住址的一部分、年齡、性 別、職業爲條件之情況等，總之構成以可應付來自很多觀 點之需求的方式者爲宜。 檢索結果（包含有估價），係利用檢索引擎等的自動程 式’由書店本部DB之中，選擇合乎企業的下單條件之顧 客’並按照雜誌等之雜誌名稱種類，將關於該雜誌等之購 買頻率高的顧客之按照年齡、性別、住址、職業的統計値、 其購入歷史記錄之統計値、將廣告刊載於雜誌等之主要的 企業名稱和其廣告商品種類、以及書店代辦商品資訊發布 -21- 200825971 . 之手續費的估計金額，向在企業等PC40上所顯示之書店 HP(ll)的既定欄位輸出並顯示。 在此，此種自動程式具備有人工智慧之功能，於進行 顧客的選出時，係以進行在相同雜誌等之購買者的情況， 優先選出購買頻率筒的顧客，或在購買頻率相同之顧客的 情況，優先選出在最近日期購買頻率高的顧客等之加權者 佳。 在企業等PC40上確認檢索結果（輸出內容），若根據 此內容希望委託書店代辦商品資訊發布，則選擇書店HP( i i) 之訂購網站，並按照簽約手續進行輸入而進行電子下單。 D Μ等之訂單列表製作處理手段4，係根據來自於既 使用訂購畫面之企業等的線上下單，以線上回信及/或郵件 配送而進行接單確認通知，進行包含有寄送數量等之條件 設定的顧客選擇，並製作寄送目的地列表。[列表製作例係 省略圖示。] 例如，藉電子下單而受企業委託代爲發布商品資訊之 、 的書店本部’係接受自企業所寄來的dm等內容，在書店 之名稱向由列表所抽出的顧客寄送（離線送出）。在此情 況’亦可考慮委託物流服務公司送出。 又，若是下單者（企業等）要求的話，亦可替代離線送 出，而利用電子郵件向顧客電腦30發布DM等內容。 DM等之完了報告處理手段5，係在根據〇Μ等之訂單 列表執行完DM等內容的郵件配送處理或離線送出處理之 後’至少進行關於接收率或到達率之資料處理，並以郵件 對該企業等進行配送完了報告。[報告例省略圖示。] -22- 200825971 例如，書店確認對顧客寄送DM等之業績，並向委託 企業寄送委託行爲完成之通知，而且對委託企業申請代辦 商品資訊發布的手續費，此委託企業支付手續費，藉此而 結束與此商品資訊發布之代辦相關的交易。 若依據此構成，可作爲進行企業等之業務代辦服務的 一機構，而擴大書店之附帶業務。 尤其，關於雜誌類資訊管理資料庫（2)，考慮將刊載 於雜誌類之企業廣告記事作爲輸入源，並構築針對廣告刊 載企業之DM等發布業務代辦系統（Y)。[參照第3圖] 在此情況，如第9圖之系統構成示意說明圖所示，在 適當之DM等發布業務代辦系統Y，在經營店舖20、網路 書店1 1的書店本部1 0和雜誌類廣告刊載企業40、雜誌類 出版社50、雜誌類訂閱者30或物流服務公司60之間，經 由電腦網路連接至少可向書店本部之主電腦1 0存取並可 進行輸出入操作，由雜誌類出版社50以電子式取得廣告內 容，節省雜誌類資訊管理資料庫產生處理之勞力，並向物 流服務公司60以電子方式寄送DM等之訂單列表（4)，可使 流通（DM等發布手段）變得高效率。 在此，要附加於（裝在一起）DM等之企業資料（DM等 內容）可以由該企業或印刷公司和物流服務公司之間進行 聯合供給。 總之，係藉由書店作爲DM等發布（之網路構成）的關 鍵人物之介入，而提供可獲得在企業PR活動中不同於大眾 傳播媒體之新的顧客開拓路徑之商務模式。 第2實施例 -23- 200825971 - 以下，茲參照圖面以說明屬PR支援相關發明之一實 施例的PR支援處理系統（以下稱爲PR支援實施例系統（傳 單列印）。）。 第1 3圖係PR支援實施例系統（傳單列印）之構成的示 意說明圖。 第1 4圖係說明其處理程序的流程圖。 如圖所示，PR支援實施例系統（傳單列印）Za，係爲了 使引入備有網羅書籍類之書籍類資料庫99的POS系統[省 ' 略圖示]並經營店舖、網路書店1 1 1的書店本部1 1 〇可支援 作爲屬企業等1 40之營業活動的一環之利用紙媒體發布商 品資訊、活動資訊、事業導引等企業廣告之企業PR，而具 有設置於店舖內之店舖終端機120(和POS收銀機終端機相 同）、書店本部1 10所運用的Web管理伺服器、以及具備有 被賦與和企業等1 40所預先指定之書籍類相關聯的指定書 籍類、企業廣告資料庫201之主電腦（110)，對在店舖購買 書籍類的使用者，當場經由店舖終端機1 2 0檢索有無已指 k 定該書籍類的企業廣告資料之後，抽出符合的企業廣告資 料並馬上進行印刷輸出，而在購買該書籍類時附帶地發布 之書店的企業PR支援處理系統。 在其特徵性構成，至少具備有電子商務交易執行處理 手段300、企業廣告資料庫產生處理手段200、企業廣告印 刷調製處理手段600、以及定期報告結算處理手段800，分 別作爲功能實現手段。 因此，茲針對各個功能實現手段作說明。此外，爲了 助於理解，關於超出發明構成之人爲操作亦加以記述。同 -24- 200825971 時，請亦參照第1 0圖之方塊圖。 電子商務交易執行處理手段300，係書店本部110在 企業等可經由電腦網路利用之網路書店111上，構築包含 有用以指定書籍類之檢索網頁的書籍類閱覽網站30 1、包含 有利用其結果之估價網頁的契約網頁、以及包含有企業廣 告編輯網頁之訂購網站3 02與訂購歷史記錄確認網站 3 03，由利用該訂購網站302的企業等140送來書籍類之指 定資料及企業廣告編輯資料，同時受理電子下單，並進行 : 一次會計處理（304)。 如此一來，根據利用書店本部1 1 0在網路書店1 1 1上 所準備之企業PR支援服務用之選單來訂購（下單）傳單列印 的企業等140(以下稱爲登錄企業）之選擇輸入，輸入指定書 籍類、企業廣告資料、發行張數等資料，而在書店本部110 和登錄企業1 40之間完成簽約。 本處理程序如第14圖之步驟1〜步驟5所示，登錄企 業1 40係利用書店本部1 1 0在網路書店1 1 1上所提供的檢 索選單（包含有閱覽），輸入指定書籍、傳單張數等PR方法 之條件，並執行估計費用，得到估價回答後，進行企業廣 告資料（傳單資料）的初次寄送。且因應需要而進行企業廣 告資料之更新寄送。 第15圖係表示網路書店上之閱覽網站的選單畫面之 構成模式例。 第16圖係表示網路書店上之訂購網站的選單畫面之 構成模式例。 如第1 6圖所示，將現在之投標狀況及順序和投標金 -25- 200825971 額一起顯示於訂購網站302之選單畫面。此係可引入IT拍 賣之習知手法。 此外，如第1 7圖表示與審查有關之企業資訊的一模 式例所示，以書店本部而言，當然要在簽約前進行登錄企 業的審查。 企業廣告資料庫產生處理手段200係根據電子下單而 輸入指定書籍類之資料，而且儲存、更新企業廣告資料並 加以系統化。 :f 在此，可經由訂購歷史記錄確認網站303隨時作存 取，爲了廣告之更換而維修成可更新資料，並作成可隨時 受理來自電子下單後之企業等之企業廣告資料的變更寄 送。 企業廣告印刷調製處理手段600，係對在店舖購買書 籍類之使用者，當場經由店舖終端機120向主電腦（110)存 取，並執行指定書籍之檢索，而抽出符合之企業廣告資料 並馬上進行印刷輸出（傳單列印）。 本處理程序如弟14圖之步驟6〜步驟8所不，在POS 收銀機進行營業額處理，而且在經由指定書籍檢索處理 (400)並得到「符合」的情況，馬上由倂設之印刷機自動輸 出（600)傳單印刷物。 定期報告結算處理手段800係向該登錄企業140定期 地報告企業廣告的發布業績，而且進行與業績相稱之定期 性會計處理。 本處理程序雖然如第14圖之步驟9所示，但是未必 需要經由電子式手段向登錄企業14〇寄送。 -26- 200825971 . 此外，在書店本部1 1 0之結算處理上，當然要進行登 錄企業140之業績管理。第18圖係表示書店本部PC(llO) 上之業績管理資料的顯示晝面之構成模式例。 此外，在企業廣告資料（傳單資料），至少包含有可向 該登錄企業140之網站及或相關網站（150; 160)存取的二維 條碼（和QR碼相同），並將該碼作爲輸入源。然後，利用機 器式手段量測顧客的回信（回響）。參照第1 2圖之網路構成 不意圖。 當然，向書店本部1 1 0在網路書店1 1 1上所準備之企 業PR支援服務用的選單反映發布業績[回信（回響）的評 估]。若本系統之利用業績成長，則增加企業PR支援的服 務內容以圖謀擴大有用性（貢獻度）。 若依據此構成，可作爲進行企業PR之電腦支援的一 機構而擴大書店的附帶業務。將其當作事業形態看待時， 書店係成爲擔任新的企業PR活動的一份子之PR支援處理 系統的運用主體，可實現使用IT技術將書籍銷售和企業的 ( 營業活動結合之高附加價値服務。 總之’係藉由書店介入作爲傳單列印之發布（或後述 之傳單郵件之配送）的關鍵人，而提供獲得在企業PR活動 中不同於大眾傳播媒體之新的顧客開拓路徑之領先的市場 手法（商務模式）。 第3實施例 以下’茲參照圖面以說明屬PR支援相關發明之一實 施例的PR支援處理系統[以下稱爲Pr支援實施例系統（傳 單郵件）。]。 -27- 200825971 如第1 1圖所示，PR支援實施例系統（傳單郵件）Zb， 作爲該系統之廣告發布（輸出）之郵件版（經由PC、行動電話 或手機之網際網路利用），係具備有網羅書籍類之書籍類資 料庫99並經營網路書店111的書店本部110，爲了支援屬 企業等140之營業活動的一環之利用電子媒體以網路配送 商品資訊、活動資訊、事業導覽等企業廣告之企業PR，而 具有書店本部110所運用的Web管理伺服器、及具備有被 賦與和企業等所預先指定之書籍類相關聯的指定書籍類、 企業廣告資料庫之主電腦，對在網路書店1 1 1網站線上購 買書籍類的使用者，產生接單確認用的回信郵件時，檢索 有無已指定該書籍類的企業廣告資料之後，抽出符合的企 業廣告資料並對回信郵件之記事資料施加合倂（merge)、黏 貼等合成編輯並配送的書店之企業PR支援處理系統。此 外，合倂意指merge。 在其特徵性構成，至少具備有電子商務交易執行處理 手段300、企業廣告資料庫產生處理手段200、郵件內容產 生處理手段7 0 0、以及定期報告結算處理手段8 0 0，分別作 爲功能實現手段。 在此’與PR支援實施例系統（傳單列印）χ之構成差 異在於郵件內容產生處理手段700,而其他的功能實現手段 係共通。同時，請參照第11圖之方塊圖。 郵件內容產生處理手段7 00係對在網路書店1 1 1網站 線上購買書籍類的使用者，產生接單確認用的回信郵件 時’執行指定書籍的檢索後，抽出符合的企業廣告資料並 和回信郵件之記事資料合倂、或黏貼於該記事資料畫面， -28- 200825971 以進行合成編輯。 此外，在企業廣告資料（傳單郵件），至少包含有可向 該企業之網站及或相關網站存取的URL、旗幟廣告或二維 條碼（和QR碼相同），並利用機器式手段量測將該碼作爲輸 入源之顧客的回信（回響）。參照第12圖之網路構成示意圖。 可是，關於企業PR，雖然已知對已登錄之使用者定 期地寄送郵件雜誌的PR手法，但是請明瞭和本發明之差 〇 ， 在本發明（PR支援相關發明）之傳單郵件係，僅限於使 用者在網路書店網站線上購買之書籍類是企業等所預先選 擇之指定書籍的情況，且將裝入有點廣告（傳單）之接單確 認用回信郵件對該使用者配送者，在基於使用者之動作的 反應（直接郵件）上係異質性的。 總之，係可說是先取得有關書籍購買之指向性以設想 使用者的PR手法。 【產業上之可利用價値】 首先，DM支援相關發明，係爲了作爲企業等之營業 %… 活動的一環而支援DM等配送，提供以電腦支援書店本部 之顧客開拓的DM等配送時的抽出或篩選之新的商務模式 的，產業上之利用價値很高。 其次，PR支援相關發明係本發明之書店本部利用電 腦支援仲介（代辦）作爲企業PR活動的一環之廣告發布（或 廣告配送），提供以書店顧客爲對象而開拓企業等之新顧客 的市場手法（商務模式），在產業上之利用價値很高。 【圖式簡單說明】 -29- 200825971 第1圖係D Μ支援實施例系統之構成的示意說明圖。 第2圖係說明DM支援實施例系統之處理程序的流程 圖。 第3圖係說明DM支援實施例系統之處理手段的方塊 圖。 第4圖係表示在DM支援實施例系統之雜誌類特定顧 客管理資料庫產生處理手段的會員登錄資料之一例的說明 圖。 第5圖係表示在DM支援實施例系統之雜誌類特定顧 客管理資料庫產生處理手段的購入歷史記錄資料之一例的 說明圖。 第6圖係表示在DM支援實施例系統之雜誌類資訊管 理資料庫產生處理手段的雜誌類資料之一例的說明圖。 第7圖係表示在DM支援實施例系統之電子商務交易 執行處理手段之檢索內容的條件輸入之一例的說明圖。 第8圖係表示在DM支援實施例系統之電子商務交易 執行處理手段之檢索結果的顯示輸出之一例的說明圖。 第9圖係已變更DM支援實施例系統之部分構成的 DM等發布業務代辦系統之構成的示意說明圖。 第1 0圖係說明PR支援實施例系統（傳單列印）之槪略 構成的方塊圖。 第11圖係說明PR支援實施例系統（傳單列印）之槪略 構成的方塊圖。 第1 2圖係網路構成示意圖。 第1 3圖係PR支援實施例系統（傳單列印）之構成的示 -30- 200825971 意說明圖。 第1 4圖係說明PR支援實施例系統（傳單列印）之處理 程序的流程圖。 第15圖係表示網路書店上之閱覽網站的選單畫面之 構成例的模式說明圖。 第16圖係表示網路書店上之訂購網站的選單畫面之 構成例的模式說明圖。 第1 7圖係表示審查之企業資訊的一例之模式說明 圖。 第1 8圖係表示書店本部PC上之業績管理資料的顯示 畫面之構成例的模式說明圖。 【主要元件符號說明】 1 雜誌類特定顧客管理資料庫產生處理手段（程 序） 2 雜誌類資訊管理資料庫產生處理手段（程序） 3 電子商務交易執行處理手段（程序） 4 DM等之訂單列表製作處理手段（程序） / I 5 DM等之完了報告處理手段（程序） 10 書店本部（PC) 11 網路書店（書店HP) 20 店舖（PC) 30 顧客（PC) 40 企業等（PC) 50 出版社（PC) 60 物流服務公司（PC) -31- 200825971 99 書籍類資料庫（POS連動） 100 指定書籍類資料登錄處理手段 110 書店本部（PC;主電腦） 111 網路書店（書店HP) 120 店舖終端機（POS收銀機） 130 顧客（PC、行動電話或手機） 140 企業等（pc) 150 相關網站之管理者 160 相關網站服務提供者（ASP) 170 出版銷售公司（出版代售） 200 企業廣告資料庫產生處理手段 201 指定書籍類·企業廣告資料庫 300 電子商務交易執行處理手段 301 書籍閱覽網站 302 訂購網站 303 訂購歷史記錄確認網站 304 一次會計處理手段 400 指定書籍檢索處理手段 500 廣告資料抽出處理手段 600 企業廣告印刷調製處理手段 700 郵件內容產生處理手段 800 定期報告結算處理手段 X DM支援實施例系統[商品資訊發布業務支援處 理系統] Y DM等發布業務代辦系統 -32- 200825971The I 2 series stores and serializes the magazine name, the date of issue, the category, and the advertisement book related to the publication contents of the magazine. Therefore, the magazine category (or its electronic data) is the input source. For example, the clerk of the bookstore headquarters inputs necessary information such as magazines processed in the bookstore (for example, for magazines, etc., in addition to the types of magazines, magazines, etc., publishers, and prices, there are also major advertisements in the magazines and the like. Information on the name of the company and its type of advertising products. Alternatively, it is also possible to access the homepage of the advertisements for magazines and the like provided by the publisher, and obtain information (after inputting the data. In addition, the magazine content (electronic material) produced by the publisher may be used as an input source. After selecting the necessary information, the data is extracted. As shown in FIGS. 7 and 8, the e-commerce transaction execution processing means 3 constructs a search and evaluation page group including the search input screen and the search output screen on the online bookstore 11 The market site such as the DM is configured to execute the search and statistical processing using the management database based on the search conditions input from the company connected to the company, and display at least the number of the delivery destinations such as dm. The evaluation item -20-200825971, and the construction of a subscription website consisting of a contract page group including an order screen and an accounting processing screen, and electronically completed according to the selection input of the company or the like. For example, a clerk who wants to publish a company such as the DM of the company's product information, and a computer set up by the company, etc. 0 (hereinafter referred to as a PC such as a company), download a market website such as a DM of the online bookstore 11 (bookstore HP), a magazine name such as a magazine purchased by a customer who inputs a desired product information in a predetermined field, and a DM mail The total number of customers for the delivery or e-mail transmission, and the total number of customers who have posted the destination. The search criteria (order conditions) of the company will be displayed in the established field. In addition, the company will log in to the bookstore headquarters (including the entry). After the review and certification method, the license is received. This procedure can be performed on the Internet using a customary method (online registration). The search conditions (input) are set in the magazine in addition to the magazine name. In the case where the type of the category is a condition, the condition in which the advertisement is published in the main business name of the magazine, the condition of the business of the main company, and the type of the product advertised by the main company are Conditions, conditions, and conditions based on a part of the customer's address, age, gender, and occupation, etc. The method of the demand is appropriate. The search result (including the evaluation) is an automatic program such as a search engine, which selects a customer who meets the order conditions of the company from the bookstore headquarters DB, and follows the magazine name type such as a magazine. The statistics of the age, gender, address, occupation, statistics of the purchase history, the name of the company, the main business name of the advertisement, etc. Bookstore agent product information release -21 - 200825971 . The estimated amount of the fee is output and displayed in the established field of the bookstore HP(ll) displayed on the PC40 such as the company. Here, the automatic program has artificial intelligence. When the customer is selected, the customer who purchases the frequency bin is preferentially selected in the case of the purchaser of the same magazine or the like, or the customer who purchases the same frequency is preferentially selected, and the purchase frequency is high on the most recent date. The weighting of customers and so on is good. When the search result (output content) is confirmed on the PC 40 such as a company, if it is desired to authorize the bookstore to register the product information based on the content, the book site of the bookstore HP(i i) is selected, and the electronic order is placed in accordance with the contract procedure. The order list creation processing means 4 of D, etc., performs an order confirmation notification by online reply and/or mail delivery based on an online order from an enterprise that uses the order screen, and includes the number of shipments and the like. The customer setting of the condition setting, and making a list of destinations. [List production example is omitted. For example, the bookstore headquarters that is commissioned by the company to issue product information by electronic order is subject to the contents of the dm sent by the company, and the name of the bookstore is sent to the customer who is drawn from the list (offline delivery) ). In this case, you can also consider entrusting a logistics service company to send it out. Further, if it is requested by an order (enterprise or the like), it is also possible to issue a DM or the like to the customer computer 30 by e-mail instead of offline. After the completion of the report processing means 5 of the DM or the like, the data processing of the reception rate or the arrival rate is performed at least after the mail distribution processing or the offline delivery processing of the content such as the DM is performed according to the order list of the order, and the mail processing is performed by the mail. The company has completed the distribution of the report. [Report example is omitted. ] -22- 200825971 For example, the bookstore confirms the performance of sending DMs to customers, and sends a notice to the entrusting company to complete the entrustment, and the entrusting company applies for the handling fee of the product information, and the entrusted company pays the handling fee. In this way, the transaction related to the agency of this product information release is ended. According to this configuration, it is possible to expand the business of the bookstore as an organization that conducts business services for companies and the like. In particular, regarding the magazine-based information management database (2), it is considered to use an enterprise advertisement note published in a magazine as an input source, and to construct a distribution service system (Y) for a DM such as an advertisement publication company. [Refer to Fig. 3] In this case, as shown in the schematic diagram of the system configuration of Fig. 9, the service agency system Y is issued in the appropriate DM, and the bookstore headquarters 10 of the online store 1 and the online bookstore 1 are distributed. The magazine advertisements are published between the enterprise 40, the magazine publisher 50, the magazine subscriber 30 or the logistics service company 60. The computer network connection can access at least the main computer of the bookstore headquarters and can be input and output. The magazine publishing house 50 obtains the advertising content electronically, saves the labor of processing the magazine information management database, and sends the order list (4) of the DM and the like to the logistics service company 60 to enable circulation (DM). And other means of release) become efficient. Here, the company data (such as DM) to be attached to (packed together) DM or the like can be jointly supplied by the company or the printing company and the logistics service company. In short, it is the business model that can obtain a new customer development path that is different from the mass media in the corporate PR activities by the bookstore's involvement as a key figure in the distribution of DMs and other networks. Second Embodiment -23-200825971 - Hereinafter, a PR support processing system (hereinafter referred to as a PR support embodiment system (printing print)) which is an embodiment of the PR support related invention will be described with reference to the drawings. Fig. 13 is a schematic explanatory diagram showing the configuration of the PR support embodiment system (flyer print). Figure 14 is a flow chart illustrating the processing procedure. As shown in the figure, the PR support embodiment system (flyer print) Za is a POS system for the introduction of a book-type database 99 with a collection of books [provincially] and operates a store or online bookstore 1 1 1 书 书 书 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 The terminal management unit (the same as the POS cash register terminal), the web management server used by the bookstore headquarters 1 10, and the designated book type and company associated with the book class designated in advance by the company, etc. The main computer (110) of the advertisement database 201, for the user who purchases the book type in the store, searches for the advertisement information of the enterprise that has been designated by the store terminal device 1 2 0, and then extracts the corresponding corporate advertisement data. The company's PR support processing system of the bookstore is attached to the book when it is purchased immediately. In its characteristic configuration, at least the e-commerce transaction execution processing means 300, the enterprise advertisement database generation processing means 200, the enterprise advertisement printing modulation processing means 600, and the periodic report settlement processing means 800 are provided as function realization means. Therefore, it is explained for each function realization means. In addition, in order to facilitate understanding, the human operation beyond the constitution of the invention is also described. When the same as -24- 200825971, please also refer to the block diagram of Figure 10. The e-commerce transaction execution processing means 300 is a book-based browsing website 301 including a search webpage for specifying a book type, and includes a use of the online bookstore 111 that can be used by a company or the like via a computer network. The contract webpage of the result evaluation webpage, and the ordering website 3 02 and the order history confirmation website 3 03 including the company advertisement editing webpage, the designated materials of the book category and the enterprise advertisement editor are sent by the company or the like 140 using the ordering website 302. Information, accept electronic orders at the same time, and carry out: one accounting treatment (304). In this way, the company (hereinafter referred to as the registered company) 140 (hereinafter referred to as the registered company) who orders (orders) the leaflet printing by using the menu for the corporate PR support service prepared by the bookstore headquarters 1 1 0 in the online bookstore 1 1 1 Select input, input the specified book category, corporate advertising materials, number of copies, etc., and sign the contract between the bookstore headquarters 110 and the login company 140. The processing program is as shown in steps 1 to 5 of FIG. 14 , and the registered company 1 40 uses the search menu (including reading) provided by the bookstore headquarters 1 1 0 on the online bookstore 1 1 1 to input a designated book. The conditions of the PR method such as the number of the flyers are executed, and the estimated fee is executed. After the evaluation is answered, the initial delivery of the company's advertising materials (flyer materials) is carried out. And update the delivery of corporate advertising materials as needed. Fig. 15 is a diagram showing an example of a configuration pattern of a menu screen of a viewing website on an online bookstore. Fig. 16 is a diagram showing an example of a configuration pattern of a menu screen of a subscription website on an online bookstore. As shown in Figure 16, the current bid status and order are displayed together with the bid amount -25-200825971 on the menu screen of the ordering website 302. This department can introduce the traditional methods of IT auction. In addition, as shown in Fig. 17 shows a model example of corporate information related to the review, in the case of the bookstore headquarters, it is of course necessary to conduct a review of the registered company before signing the contract. The enterprise advertisement database generation processing means 200 inputs the materials of the specified book type according to the electronic order, and stores and updates the enterprise advertisement data and systematizes them. : f Here, the order history confirmation website 303 can be accessed at any time, and it can be repaired as an updateable material for the replacement of the advertisement, and can be changed and sent at any time to receive the advertisement of the company from the company after the electronic order is placed. . The enterprise advertisement printing and processing means 600 is for a user who purchases a book in a store, accesses the host computer (110) via the store terminal 120 on the spot, and performs a search of the designated book, and extracts the corresponding corporate advertisement data and immediately Print output (flyer print). This processing program does not perform the processing of the turnover at the POS cash register, and the printing machine is set up immediately after the specified book search processing (400) and the "conformity" is obtained. Automatically output (600) flyer prints. The periodic report settlement processing means 800 periodically reports the release performance of the company advertisement to the registered company 140, and performs regular accounting processing commensurate with the performance. Although the processing procedure is as shown in step 9 of Fig. 14, it does not necessarily need to be sent to the registered company via electronic means. -26- 200825971 . In addition, in the settlement processing of the bookstore headquarters 110, of course, the performance management of the registration company 140 is required. Fig. 18 is a view showing an example of a configuration pattern of the display of the performance management data on the PC (llO) of the bookstore headquarters. In addition, the company advertisement material (flyer material) includes at least a two-dimensional barcode (same as the QR code) that can be accessed to the website of the login company 140 and or the related website (150; 160), and the code is input. source. Then, the customer's reply (reverberation) is measured by means of a machine. Refer to Figure 12 for the network configuration. Of course, the menu for the corporate PR support service prepared for the bookstore headquarters 1 1 1 in the online bookstore 111 reflects the release performance [return (reverberation) evaluation]. If the utilization of the system is growing, the service content of the company's PR support will be increased to expand the usefulness (contribution). According to this configuration, it is possible to expand the incidental business of the bookstore as an organization that supports computer support of the corporate PR. When it is viewed as a business form, the bookstore becomes the main body of the PR support processing system that is part of the new corporate PR activities, and it is possible to use IT technology to combine book sales with corporate (business activities combined with high premiums and services). In short, it is the key person to obtain the new customer development path that is different from the mass media in the corporate PR activities by the bookstore intervention as the key to the release of the flyer (or the distribution of the flyer mail described later). In the third embodiment, a PR support processing system (hereinafter referred to as a Pr support embodiment system (flyer mail)) which is an embodiment of the PR support related invention will be described with reference to the drawings. - 200825971 As shown in Figure 1, the PR support embodiment system (flyer mail) Zb is used as an e-mail version of the system for advertising (output) (using the Internet via PC, mobile phone or mobile phone). There is a book-based database 99 for books and books, and the bookstore headquarters 110 of the online bookstore 111 is operated to support a business activity of 140 companies. The company PR, which uses electronic media to distribute corporate advertisements such as product information, event information, and business guides, has a Web management server used by the bookstore headquarters 110, and is pre-designated by the company and the company. The designated computer of the book category, the main computer of the enterprise advertisement database, and the user who purchases the book class on the online bookstore 1 1 1 website, when the reply mail for confirmation of the order is generated, whether the book has been designated or not After the company's corporate advertising materials, the company's corporate advertising materials are extracted and the company's PR support processing system for the bookstores, such as merge, paste, etc., is merged and posted. In addition, the contract means merge. The characteristic configuration includes at least an e-commerce transaction execution processing means 300, a corporate advertisement database generation processing means 200, a mail content generation processing means 700, and a periodic report settlement processing means 800, respectively, as function realization means. The difference between the composition of the 'PR support instance system (flyer print) is that the content of the mail is generated. The processing means 700, and other function realization means are common. At the same time, please refer to the block diagram of Fig. 11. The mail content generation processing means 7 00 is for the user who purchases the book class on the online bookstore 1 1 1 website line, and generates When receiving a reply email for confirmation, 'Execute the search for the specified book, extract the matching corporate advertisement data and merge it with the note data of the reply email, or paste it on the note data screen, -28-200825971 for synthetic editing. In the corporate advertising materials (flyer mail), at least the URL, banner advertisement or 2D barcode (same as the QR code) that can be accessed to the company's website or related websites, and measured by machine means The reply (reverberation) of the customer as the input source. Refer to the network diagram of Figure 12. However, the company PR is known to have a PR method for sending a mail magazine to a registered user. However, please understand the difference between the present invention and the present invention (PR support related invention). It is limited to the case where the user who purchases the online bookstore website online is a designated book selected by the company or the like, and the receipt of a certain advertisement (flyer) is confirmed by the reply mail to the user. The response of the user's actions (direct mail) is heterogeneous. In short, it can be said that the PR approach to envisioning the user's directionality is first obtained. [Industry-Available Price] First of all, DM supports the related inventions, and supports the distribution of DMs, etc., as a part of the activities of the company, and provides the distribution of DMs such as DMs developed by customers of computer-supported bookstores. In the new business model of screening, the utilization price of the industry is very high. Next, the PR support related inventions are based on the use of the computer support agency (agent) as a part of the corporate PR activities (or advertisement distribution), and provide a marketing method for new customers such as bookstore customers. (Business model), the utilization price in the industry is very high. BRIEF DESCRIPTION OF THE DRAWINGS -29- 200825971 Fig. 1 is a schematic explanatory diagram of a configuration of a D system supporting an embodiment. Fig. 2 is a flow chart showing the processing procedure of the DM support embodiment system. Figure 3 is a block diagram showing the processing means of the DM support embodiment system. Fig. 4 is an explanatory diagram showing an example of member registration data of a magazine-specific customer management database generation processing means in the DM support embodiment system. Fig. 5 is an explanatory diagram showing an example of purchase history data of a magazine-specific customer management database generation processing means in the DM support embodiment system. Fig. 6 is an explanatory diagram showing an example of magazine-type materials in the magazine information management database generation processing means of the DM support embodiment system. Fig. 7 is an explanatory diagram showing an example of condition input of search contents of the electronic commerce transaction execution processing means of the DM support embodiment system. Fig. 8 is an explanatory diagram showing an example of display output of a search result of an e-commerce transaction execution processing means in the DM support embodiment system. Fig. 9 is a schematic explanatory diagram showing the configuration of a distribution service agency system such as a DM having a part of the DM support embodiment system. Fig. 10 is a block diagram showing the outline of the PR support embodiment system (flyer print). Fig. 11 is a block diagram showing a schematic configuration of a PR support embodiment system (flyer print). Figure 12 is a schematic diagram of the network structure. Figure 1-3 shows the structure of the PR support example system (flyer print) -30- 200825971. Fig. 14 is a flow chart showing the processing procedure of the PR support embodiment system (flyer print). Fig. 15 is a schematic diagram showing a configuration example of a menu screen of a viewing website on an online bookstore. Fig. 16 is a schematic diagram showing a configuration example of a menu screen of a subscription site on an online bookstore. Figure 17 is a graphical illustration of an example of an example of corporate information reviewed. Fig. 18 is a schematic diagram showing a configuration example of a display screen of the performance management data on the bookstore headquarters PC. [Explanation of main component symbols] 1 Magazine-specific customer management database generation processing method (program) 2 Magazine information management database generation processing method (program) 3 E-commerce transaction execution processing method (program) 4 DM order list production Processing means (program) / I 5 DM, etc. Report processing means (program) 10 Bookstore headquarters (PC) 11 Internet bookstore (bookstore HP) 20 Store (PC) 30 Customer (PC) 40 Enterprise (PC) 50 Publishing (PC) 60 Logistics Service Company (PC) -31- 200825971 99 Book Database (POS Linkage) 100 Designation of Book Type Data Registration Means 110 Bookstore Headquarters (PC; Main Computer) 111 Online Bookstore (Bookstore HP) 120 Shop terminal (POS cash register) 130 Customer (PC, mobile phone or mobile phone) 140 Enterprise, etc. (pc) 150 Manager of related websites 160 Related website service providers (ASP) 170 Publishing and sales company (published sales) 200 Enterprises The advertisement database generation processing means 201 specifies the book type and the enterprise advertisement database 300. The electronic commerce transaction execution processing means 301 The book reading website 302 orders Station 303 Order history confirmation website 304 Primary accounting processing means 400 Designation of book search processing means 500 Advertising material extraction processing means 600 Enterprise advertisement printing preparation processing means 700 Mail content generation processing means 800 Periodic report settlement processing means X DM support embodiment system [ Commodity information release business support processing system] Y DM and other publishing business agent system-32- 200825971
Za Zb PR支援實施例系統（傳單列印）[企業PR支援 處理系統] PR支援實施例系統（傳單列印）[企業PR支援 處理系統] -33-Za Zb PR support example system (flyer print) [Enterprise PR support processing system] PR support example system (flyer print) [enterprise PR support processing system] -33-