JP2002041900A - Communication device, communication system and communication method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a communication device, a communication system and a communication method which can effectively attain sales promotion of commodities, etc. SOLUTION: These device, system and method include a reception part 31 which receives orders of commodities or services, an order reception D/B 33 which stores the order history information on every user, a commodity information D/B 34 which stores the advertisement information relative to the supplied commodities or services and a transmission part which reads the advertisement information accordant with characteristic of the relevant user out of the D/B 34 in response to the order history information and transmits the answer including the advertisement information to the orderer in regard to the order reception.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a communication device, a communication system, and a method for receiving an order for a product or the like via a network, and provides information related to the product or the like to a user effectively and efficiently. The invention relates to a communication device, a communication system and a method therefor.

[0002]

2. Description of the Related Art At present, electronic commerce for selling goods and providing services via a network such as the Internet has become widespread. In such e-commerce, for example, a user (orderer) accesses a homepage of a provider (a contractor) of a product or the like, and sees an advertisement of a product or the like posted on the homepage and desires to purchase the product. Select the product you want. Then, the orderer transmits a product purchase request specifying the product or the like desired to place an order to the contractor via the network. Upon receiving the product purchase request, the contractor confirms the content, transmits an order response indicating the delivery schedule of the product or the like to the orderer via the network, and charges the orderer. In addition, advertisements such as products,
In addition, for example, there is a case where a burner advertisement is posted on a part of a screen provided by a server device via a network, an advertisement is played in the middle of a program broadcast, or a direct mail is sent to a user.

[0003]

However, the conventional advertising method described above has a problem that it is not sufficient to promote the sale of a product or the like after receiving an order for the product or the like. Further, in the above-described conventional advertising method, there is a problem that a user may receive a large number of advertisements that he or she is not interested in, which is troublesome.

[0004] The present invention has been made in view of the above-mentioned problems of the prior art, and is capable of effectively and efficiently providing a user with information related to a product or the like when receiving an order for the product or the like via a network. It is an object to provide an apparatus, a communication system and a method thereof.

[0005]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems of the prior art and achieve the above-mentioned object, a communication apparatus of the present invention comprises a receiving means for receiving an order request for goods or services from an order source. A first storage unit that stores history information of the received order request, a second storage unit that stores related information related to the provision of goods or services, and the order storage unit based on the history information. Processing means for reading out the related information corresponding to the original characteristic from the second storage means and performing processing for generating a response to the order request; and processing the read related information and the generated order request. Transmitting means for transmitting to the order source.

The operation of the communication device according to the present invention is as follows. The receiving means receives an order request for a product or service from an order source. Then, the received history information of the order request is stored in the first storage means. Next, based on the history information stored in the first storage unit, the processing unit reads out the related information corresponding to the characteristics of the ordering source from the second storage unit, and responds to the ordering request. An answer is generated. Next, the reading unit transmits the read related information and the generated order request to the order source.

Further, the communication device of the present invention preferably
The second storage unit stores advertisement information as the related information, and the processing unit reads out the advertisement information according to the preference of the orderer from the second storage unit based on the history information. The transmitting means transmits the read advertisement information to the order source.

Further, the communication device of the present invention preferably
The processing means uses the code of the attribute of the ordered product or service included in the history information and the code attached to the related information, and the related information according to the characteristics of the ordering source. Read from the second storage means.

Further, a communication system according to the present invention is a communication system for performing communication between a first communication device and a second communication device via a network, wherein the first communication device includes the network. Transmitting an order request for a product or service to the second communication device via the network according to the operation of the ordering source, receiving a response to the order request from the second communication device via the network, The second communication device includes: a receiving unit that receives an order request for a product or service from the first communication device; a first storage unit that stores history information of the received order request; A second storage unit for storing related information related to the provision of the order, reading the related information corresponding to the characteristics of the orderer from the second storage unit based on the history information, A processing means for performing processing to generate an answer, and transmission means for transmitting the order request and that the generation and the read-related information to the first communication device with respect.

The operation of the communication system according to the present invention is as follows. An order request for a product or service according to the operation of the ordering source is transmitted from the first communication device to the second communication device via the network. The order request is received by the receiving means of the second communication device. The received history information of the order request is stored in the first storage unit of the second communication device. Next, based on the history information stored in the first storage unit, the processing unit of the second communication device converts the relevant information corresponding to the characteristic of the order source into a second information.
And a response to the order request is generated. Next, the read related information and the generated order request are transmitted to the first communication device by the transmission unit of the second communication device.

In the communication method according to the present invention, an order request for a product or service is transmitted from an order source to an order destination, the order destination manages history information of the order request, and the order destination stores the history information of the order request. Based on the information, the related information corresponding to the characteristics of the order source is selected, and the selected related information and a response to the order request are transmitted from the order source to the order source.

Further, the communication method of the present invention preferably
The supplier selects the advertisement information according to the preference of the orderer as the related information based on the history information, and transmits the selected advertisement information to the supplier and the orderer.

[0013]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A communication system according to an embodiment of the present invention will be described below. First Embodiment FIG. 1 is a configuration diagram of a communication system 1 according to the present embodiment.
As shown in FIG. 1, in the communication system 1, for example, a terminal device 2 and a server device 3 are connected via a network 4 such as the Internet, and the terminal device 2 and the server device 3
Communication is performed with the. In the present embodiment, a case where a single terminal device 2 and a single server device 3 are connected to a network 4 will be described as an example. However, in practice, a plurality of terminal devices 2 and a single server device 3 are connected to a network. 4 is connected. Here, the server device 3 corresponds to the communication device of the present invention.

[Terminal Device 2] The terminal device 2 is a communication device such as a personal computer or a mobile phone of a user (orderer) who places an order for a product or service. FIG. 2 is a configuration diagram of the terminal device 2. As shown in FIG.
Has, for example, an interface 21, a processing unit 22, an operation unit 23, and a display 24.

The interface 21 is connected to the network 4
, An e-mail such as an order e-mail and a response e-mail is transmitted / received to / from the server device 3. Processing unit 22
Generates an order mail in response to an operation signal from the operation unit 23, and performs a predetermined process in accordance with the response mail received by the interface 21. Here, the order email contains
For example, information such as a user's personal ID information, a password, information for specifying the product or service to be ordered, the quantity of the ordered product, and a settlement method are stored. Operation unit 2
Reference numeral 3 denotes a mouse, a keyboard, and the like, and outputs an operation signal corresponding to the user's operation to the processing unit 22.
The display 24 displays an image according to the answer mail received by the interface 21 and a signal from the processing unit 22.

[Server Device 3] FIG. 3 is a configuration diagram of the server device 3. As shown in FIG. 3, the server device 3 includes, for example, a receiving unit 31, a user information database 32, an order information database 33, a product information database 34, a processing unit 35, and a transmitting unit 36. Here, the receiving unit 3
1 corresponds to the receiving means of the present invention, the order information database 33 corresponds to the first storing means of the present invention, the product information database 34 corresponds to the second storing means of the present invention, and the processing unit 35 The transmitting section 36 corresponds to the transmitting section of the present invention.

The receiving unit 31 is connected to the network 4 shown in FIG.
When the order mail is received from the terminal device 2 via the terminal device 2, the validity of the user's personal ID information and the password included in the received order mail is determined by the user information database 3.
The verification is performed with reference to the personal information of the user stored in the storage device 2. Upon confirming the validity of the personal ID information and the password, the receiving unit 31 uses the information specifying the product or service to be ordered, the quantity of the ordered product, and the settlement method included in the ordering mail as order information, as order information. To be stored. Thereafter, the contractor based on the order information stored in the order information database 33 and the user information stored in the user information database 32,
It sends the ordered product to the orderer, and provides the ordered service to the orderer.

The user information database 32 includes, for example,
Personal information such as the name, address, telephone number, personal ID information, and password of a user (orderer) registered in advance is stored for each user.

The order information database 33 stores order information received from the orderer. The order information database 33 stores, for each orderer, order history information of ordered products and services.

The product information database 34 stores, for example, advertising information (related information of the present invention) for introducing products and services sold or provided by the contractor. The advertisement information is provided to the registered user using, for example, the homepage of the contractor. In the present embodiment, according to the user's preference, advertisement information such as product information and bargain information that the user should purchase from the next time onward is read from the product information database 34, stored in the reply mail, and stored in the terminal device. 2 is sent.

The processing unit 35 includes an order information database 33
The order information is read from the server and order response information for confirming the order contents is created. The order response information indicates information for specifying the ordered product or service, the quantity of the ordered product, the settlement method, and the time when the product is delivered or the service is provided. Further, the processing unit 35 reads out the order history information of the goods and services corresponding to the orderer of the order mail received by the receiving unit 31 from the product information database 34, and based on the read order history information, The advertisement information that matches the preference of the orderer is read from the product information database 34. In the present embodiment, the order history information includes codes that classify the attributes of the ordered products and services. The advertisement information also includes codes for classifying the attributes of the goods and services to be advertised. The processing unit 35 searches the product information database 34 for advertisement information including a code corresponding to the code included in the order history information, and reads the advertisement information.

The transmitting unit 36 sends the response mail storing the order response information generated by the processing unit 35 as described above and the advertisement information read from the product information database 34 as described above via the network 4. Is transmitted to the terminal device 2 of the contractor.

Hereinafter, an operation example of the communication system 1 will be described. FIG. 4 is a flowchart for explaining an operation example of the communication system 1. Step ST1: The orderer operates the operation unit 23 of the terminal device 2 shown in FIG. 2 to access the server device 3,
View the advertisement posted on the homepage provided by the contractor.

Step ST2: When the orderer decides the product or the like he / she wants to purchase, he operates the operation section 23 to operate the orderer's personal ID information and password, and information for specifying the product or service to be ordered. And information such as the quantity of goods to be ordered and the settlement method. When the input is performed, an ordering mail storing the information is created by the processing unit 22 of the terminal device 2, and the ordering mail is transmitted from the interface 21 to the server device 3 via the network 4.

Step ST3: The order mail transmitted by the terminal device 2 is received by the receiving section 31 of the server apparatus 3 shown in FIG. 3, and the receiving section 31 transmits the user's personal ID information and password contained in the order mail. Legitimacy,
The verification is performed with reference to the personal information of the user stored in the user information database 32.

Step ST4: Receiving unit 3 of server device 3
In step 1, when the validity of the personal ID information and the password is confirmed, information for specifying the product or service to be ordered, the quantity of the product to be ordered, and the settlement method included in the order e-mail are received as order information database 3 as order information.
3 is stored. Thereafter, based on the order information stored in the order information database 33 and the user information stored in the user information database 32, the orderer sends the ordered product to the orderer or receives the order. Providing services to the client.

Step ST5: Processing unit 3 of server device 3
In 5, the order information is read from the order information database 33 in response to the order mail received by the receiving unit 31, and order response information for confirming the order contents is created. Further, the processing unit 35 reads out the order history information of the goods and services corresponding to the orderer of the order mail transmitted by the receiving unit 31 from the product information database 34, and reads the read order history information. , The advertisement information matching the preference of the orderer is read from the product information database 34. Then, the processing unit 35 receives the order response information generated as described above,
As described above, a reply mail storing the advertisement information read from the product information database 34 is created.

Step ST6: Transmission unit 3 of server device 3
According to 6, the response mail created by the processing unit 35 in step ST5 is transmitted to the terminal device 2 of the contractor via the network 4.

Step ST7: The reply mail transmitted by the server device 3 is received by the interface 21 shown in FIG. 2, and after being processed by the processing unit 22, according to the order reply information and the advertisement information stored in the reply mail. The displayed screen is displayed on the display 24.

As described above, according to the communication system 1, the server device 3 sends, by e-mail, the advertisement information matching the preference of the orderer based on the information on the goods and services ordered from the orderer. Can be provided to the ordering party. As a result, the effect of the advertisement provided by the server device 3 can be enhanced, and sales promotion can be achieved. In addition, the orderer can avoid receiving a lot of advertisement information that he or she is not interested in.

Further, according to the communication system 1, the orderer can receive an advertisement according to his / her preference by e-mail. Therefore, the orderer can expect that the orderer will continue to receive his or her own service. Also,
According to the communication system 1, since only effective advertisement information needs to be transmitted between the terminal device 2 and the server device 3, costs associated with communication and storage due to transmission of useless advertisement information can be reduced.

The present invention is not limited to the above embodiment. For example, in the first embodiment described above, the advertisement information is illustrated as the related information, but consultant information for selecting a product according to the characteristics (preference) of the user may be used as the additional information.

In the communication system 1 described above, for example, when the server device 3 charges for an ordered product or the like, when the advertisement information is stored in the reply mail, a predetermined discount is given, A predetermined discount may be made when an order for a product or the like published in the advertisement information is made to the server device 3.

Further, in the above-mentioned communication system, the case where communication between the terminal device 2 and the server device 3 is performed using electronic mail has been described as an example. Is applicable.

[0035]

As described above, according to the present invention,
It is possible to provide a communication device, a communication system, and a method thereof that are effective in promoting sales of products and the like.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a communication system according to a first embodiment of the present invention.

FIG. 2 is a configuration diagram of a terminal device shown in FIG. 1;

FIG. 3 is a configuration diagram of a server device shown in FIG. 1;

FIG. 4 is a flowchart for explaining an operation example of the communication system shown in FIG. 1;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Communication system, 2 ... Terminal device, 3 ... Server device, 4
... Network, 21 ... Interface, 22 ... Processing unit, 23 ... Operation unit, 24 ... Display, 31 ... Receiving unit, 32 ... User information database, 33 ... Order receiving information database, 34 ... Product information database, 35 ... Sending unit

Claims (8)

[Claims] 1. Receiving means for receiving an order request for a product or service from an order source, first storage means for storing history information of the received order request, and related information relating to provision of the product or service. And a process for reading out the related information corresponding to the characteristics of the ordering source from the second storing unit based on the history information, and generating a response to the ordering request. And a transmitting unit for transmitting the read related information and the generated order request to the order source. 2. The second storage means stores advertisement information as the related information, and the processing means stores the advertisement information according to the preference of the orderer based on the history information in the second information. The communication device according to claim 1, wherein the communication unit transmits the advertisement information to the ordering source. 3. The processing means according to a characteristic of the order source, using a code classified into an attribute of an ordered product or service included in the history information and a code added to the related information. The communication device according to claim 1, wherein the related information is read from the second storage unit. 4. A communication system for performing communication between a first communication device and a second communication device via a network, wherein the first communication device is the second communication device via the network. A request for ordering a product or service is transmitted according to the operation of the ordering source, and a response to the order request is received from the second communication device via the network, and the second communication device Or receiving means for receiving a service order request from the first communication device; first storing means for storing history information of the received order request; and storing related information relating to provision of goods or services. A second storage unit that reads, from the second storage unit, the related information corresponding to the characteristics of the order source based on the history information, and generates a response to the order request. Communication system comprising a processing unit for performing management, and transmission means for transmitting the order request and related information that the generated that the read to the first communication device. 5. The second storage means stores advertisement information as the related information, and the processing means stores the advertisement information according to the preference of the orderer based on the history information in the second information. 5. The communication system according to claim 4, wherein the advertisement information is read from the storage unit, and the transmission unit transmits the read advertisement information to the first communication device. 6. The processing means according to the characteristics of the ordering source, using a code classified into the attribute of the ordered product or service included in the history information and a code added to the related information. The communication system according to claim 4, wherein the related information is read from the second storage unit. 7. An order request for a product or service is transmitted from an order source to an order source, wherein the order source manages history information of the order request, and the order source receives the order request based on the history information. A communication method for selecting the relevant information according to the original characteristics and transmitting the selected relevant information and a response to the order request from the ordering party to the ordering source. 8. The supplier selects the advertisement information according to the preference of the orderer as the related information based on the history information, and transmits the selected advertisement information to the supplier and the orderer. The communication method according to claim 7, wherein: