JP2002063100A - Advertisement information delivery system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize an advertisement information delivery system, capable of accurately delivering advertisement information to advertisement-target users with a high rate of advisement browsing by the users. SOLUTION: This advertisement information delivery system has a user database 36 for registering therein user information of various kinds, including mail addresses in association with user identifying codes, and an advertisement information database 34 for registering therein two or more pieces of advertisement information, in association with user information on users as the advertisement targets of the advertisement information. This system is characterized in that user information on e-mail addressed users is retrieved from the database 36 and referenced, so that advertisement information targeted at the users having the referenced user information is extracted from the database 34, and that a mail form with the extracted advertisement information inserted in the head thereof is prepared and transmitted to the terminals of the e-mail addressed users.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information providing system using an electronic mail, and more particularly, to a user who is an electronic mail sender and a user who is an electronic mail receiver. The present invention relates to an advertisement information distribution system capable of distributing advertisement information targeted for advertisement.

[0002]

2. Description of the Related Art Conventionally, when a manufacturer or service provider advertises its own tangible or intangible products (services),
It was common to do this via mass media such as television, newspapers and magazines, or by sending direct mail to consumers. In recent years, along with the rapid spread of the Internet, a cyber advertisement method called a banner advertisement that displays a square image on a website and displays an advertisement on a screen as if an advertisement tower is installed has been developed. Has been adopted.

[0003]

However, since advertising through mass media is performed uniformly for an unspecified number of consumers without narrowing down the consumers to be advertised, high advertising costs are incurred. In spite of this, the advertising effect was low. In addition, although direct mail advertisements are sent with a narrow selection of consumers targeted for advertisement, consumers who receive large amounts of direct mail every day often discard them without looking at the contents And it was unlikely to lead to actual purchases. On the other hand, cyber advertisements using the Internet require low advertising costs, and in reality, easy advertisements are inundated, and there is a problem that the advertisement effect is low. Furthermore, in the conventional advertising method described above,
It has been difficult for a purchaser of a product to check whether or not the purchaser has seen the advertisement of the product.

[0004] The present invention has been devised to solve the above-mentioned problem, and an object of the present invention is to enable the advertisement information to be accurately distributed to the advertisement target user, and to provide the user with the advertisement information. To realize an advertisement information distribution system having a high advertisement browsing rate. Further, it is possible to confirm whether or not the advertisement information of the advertisement product (advertisement service) has been delivered to the user who purchases the advertisement product (advertisement service). As a result, the advertisement that stimulates the user's willingness to purchase can be flexibly performed. The purpose of the present invention is to realize an advertisement information distribution system that can be carried out in a timely manner.

[0005]

In order to achieve the above object, an advertisement information distribution system according to claim 1, wherein various types of user information including a mail address are registered in association with a user identification code. A storage unit, an advertisement information storage unit that registers a plurality of pieces of advertisement information in association with user information of a user to whom the advertisement information is to be advertised, and a user information of an e-mail transmission user in the user information storage unit. From the advertisement information storage means, and create a mail form in which the extracted advertisement information is inserted. A mail form generating means for transmitting to the terminal of the e-mail transmission user, and inputting the e-mail form from the e-mail transmission user When the mail information including at least the mail address of the child mail receiving user is transmitted, the mail information in the transmitted mail information is used as a key to search the user information storage unit, and the user of the user having the mail address is searched. With reference to the information, the advertisement information that targets the user having the referred user information as the advertisement target is extracted from the advertisement information storage unit, and further, the mail address is addressed, and the extracted advertisement information is inserted. An e-mail generating means for generating an e-mail in which the e-mail message is described when the e-mail information includes an e-mail message; and an e-mail for delivering the e-mail to a terminal of the e-mail receiving user. Mail distribution means.

As described above, in the present system, since the advertisement information is inserted into the e-mail whose use as the communication means is rapidly increasing and distributed, it is possible to increase the distribution opportunity of the advertisement information. it can. In addition, since the advertisement information targeting the user can be distributed to both the sending user and the receiving user of the e-mail, the user to whom the advertisement information has been distributed purchases an advertising product (advertising service). It is highly likely that advertising can be performed effectively.

[0007] The advertisement information distribution system according to a second aspect is characterized in that the advertisement information is inserted at the beginning of the mail form and the e-mail. As described above, if the advertisement information is inserted and distributed at the beginning of the mail form and the e-mail, the browsing rate of the advertisement information by the user can be increased.

[0008] According to a third aspect of the present invention, in the advertisement information distribution system, when the mail form or the e-mail in which the advertisement information is inserted is transmitted to the terminal of each user, a predetermined number of the users are given to each user. It is characterized by comprising storage means for registering points in association with a user identification code, and means for adding or subtracting the number of points of each user in the storage means.

As described above, when the mail form or the electronic mail in which the advertisement information is inserted is delivered to the user, a predetermined number of points are given to the user, and the given points are registered in association with the user identification code. Since the storage means is provided, by linking these points to services such as cashback and merchandise discounts, the user actively sends and receives e-mails using the system in order to obtain more points. As a result, the value of this system as an advertising medium can be improved.

[0010] In the advertisement information distribution system according to a fourth aspect, the user information storage means registers the authentication data of each user and the advertisement information history distributed to each user.
The advertisement information storage means registers each of the advertisement information and the advertisement product data or the advertisement service data related to the advertisement information in association with each other, and, from a store terminal, the user authentication data and the advertisement product data or the advertisement service data. Is input, using the authentication data as a key, searching the user information storage means, referring to the advertisement information history of the user having the authentication data, and using the advertisement product data or the advertisement service data as a key. Searching the advertisement information storage means, referring to the advertisement information of the advertisement product data or the advertisement service data, and advertising the input advertisement product data or the advertisement service data to the user having the input authentication data. Means for confirming whether or not the information has been distributed.

[0011] In the advertisement information distribution system according to the fourth aspect, an advertisement of advertisement product data or advertisement service data input from a store terminal is provided to a user having authentication data input from a store terminal. It can be checked whether or not the information has been distributed. Thus, for example,
An advertisement that stimulates the user's willingness to purchase, such as "30% discount on this advertisement product only to those who have viewed this advertisement" can be performed.

An advertisement information distribution system according to a fifth aspect is the advertisement information distribution system according to the fourth aspect,
The advertisement information storage means registers each advertisement information in association with the validity period / date and time data and / or sales person limit data of the advertisement information. Or, when the advertisement service data is input, the authentication information is used as a key to search the user information storage unit, and the advertisement information history of the user having the authentication data is referred to, and the advertisement product data or the advertisement service is referred to. Using the data as a key, search the advertisement information storage means, refer to the advertisement information of the advertisement product data or the advertisement service data, and input the advertisement product data or the advertisement to the user having the input authentication data. Checks whether the advertisement information of the service data has been distributed, and determines whether the advertisement information is within the validity period / date and / or sales. And means for confirming whether it is within the limited number, characterized by comprising a.

[0013] In the advertisement information distribution system according to the fifth aspect, an advertisement of advertisement product data or advertisement service data input from a store terminal is provided to a user having authentication data input from a store terminal. In addition to whether or not the information has been distributed, it can be confirmed whether or not the advertisement information is within the validity period / date and / or whether or not it is within the sales person limit. Therefore, for example, from "10:00 a.m. to 3:00 p.m. on April 21 and only the first 50 people sell OO products at 3 discounts",
Further, an advertisement that stimulates the user's willingness to purchase, such as “performing a special discount for a limited time or for a limited number of people” can be provided.

According to a sixth aspect of the present invention, in the advertisement information distribution system, the user authentication data is displayed in a bar code and stored in the memory of the user's portable terminal, and is read from the memory and read out from the screen of the portable terminal. Is read by a bar code reader of a POS terminal of a store to input the authentication data. As described above, the user authentication data is displayed as a bar code and stored in the memory of the mobile terminal, and the bar code displayed on the screen of the mobile terminal is stored in the POS of the store.
If the data is read by the bar code reader of the terminal, the input operation of the authentication data can be easily performed.

According to a seventh aspect of the present invention, in the advertisement information distribution system, the user authentication data is stored in a memory of the mobile terminal of the user, and the authentication data stored in the memory of the mobile terminal is transmitted to the terminal of the store. In this case, the authentication data is input by wireless transmission. In this way, the authentication data of the user is stored in the memory of the mobile terminal, and the authentication data stored in the memory of the mobile terminal is wirelessly transmitted to the terminal of the store. In addition, the input operation of the authentication data can be more easily performed. The wireless transmission is, for example, 2.4 GH, which is called Bluetooth.
Short-range wireless transmission that can communicate within a radius of about 10 m using radio waves in the frequency band z.

[0016]

FIG. 1 shows an overall image of an advertisement information distribution system 10 according to the present invention. A center server 12 managed by an operator of the system 10 and a large number managed by each advertiser are shown. PC 14 as an information terminal
And a number of personal computers 16 as information terminals arranged in a store that sells products targeted for advertisement, and a number of mobile terminals 20 possessed by a user 18 of the system, and communication means such as the Internet and a dedicated line 22. Networked through.

The center server 12 has a WWW (World Wid
e Web) It has a server function, a mail server function, an application server function, a database server function, and the like, and is configured by connecting a plurality of workstations and personal computers to a network. The mobile terminal 20 possessed by the user 18 includes a mobile phone or a personal digital assistant (PDA) having an Internet connection function, and a Palm OS.
A small computer equipped with (registered trademark) corresponds. Information exchange is realized between a mobile phone having an Internet connection function and a center server via a gateway server operated by a carrier of the mobile phone.

FIG. 2 is a block diagram showing a functional configuration in a situation where user registration and advertisement information registration are performed among various functions performed by the advertisement information distribution system 10. The user registration form generating means 24, the user information Registration means 26, authentication data issuing means 27, advertiser confirmation means 28, advertisement form transmission means 30, advertisement information registration means 32, advertisement information database 34, user database 36, advertiser database 38,
An advertisement form database 40 is used. The user registration form generation means 24, the user information registration means 2
6. The authentication data issuing unit 27, the advertiser confirmation unit 28, the advertisement form transmission unit 30, and the advertisement information registration unit 32 are provided so that the CPU of the computer constituting the center server 12 executes predetermined processing according to the OS and the dedicated program. It is realized by. The advertisement information database 34, the user database 36, the advertiser database 38, and the advertisement form database 40 are stored in a hard disk of a computer constituting the center server 12.

FIG. 3 shows a functional configuration in a case where, when the users 18 use electronic mail, the advertisement information targeted at the user 18 is distributed, among the various functions performed by the advertisement information distribution system 10. FIG. 4 is a block diagram showing a user confirmation unit 42, a mail form generation unit 44, an e-mail generation unit 46, an e-mail registration unit 48, an e-mail distribution unit 50, a user information update unit 52, an advertiser data update unit
54, an advertisement information updating means 56, a user database 36, an advertisement information database 34, an advertiser database 38, and an e-mail database 58 are used. The user confirmation unit 42, the mail form generation unit 44, the e-mail generation unit 46, the e-mail registration unit 48, the e-mail distribution unit 50,
The user information updating means 52, the advertiser data updating means 54, and the advertising information updating means 56 are realized by the CPU of the computer constituting the center server 12 executing predetermined processing according to the OS and the dedicated program. The user database 36, the advertisement information database 34, the advertiser database 38, and the e-mail database 58 are stored in a hard disk of a computer constituting the center server 12.

FIG. 4 is a block diagram showing a functional configuration in a case where a user 18 who browses the distributed advertisement information purchases an advertisement product among various functions performed by the advertisement information distribution system 10. Confirming means 60, confirmation result transmitting means 62, user information updating means 52, advertiser data updating means
54, an advertisement information updating means 56, a user database 36, an advertiser database 38, and an advertisement information database 34 are used. The above sales condition confirmation means 60, confirmation result transmission means
62, user information updating means 52, advertiser data updating means 54,
The advertisement information updating means 56 is realized by the CPU of the computer constituting the center server 12 executing a predetermined process according to the OS or a dedicated program. The user database 36, the advertiser database 38, and the advertisement information database 34 are stored in a hard disk of a computer constituting the center server 12.

Referring to the block diagram of FIG. 2 and the flowchart of FIG. 5, a processing procedure when the user 18 newly registers in the system 10 will be described. A user 18 who wishes to use the system 10 inputs the URL of the center server 12 from his / her mobile terminal 20 such as a mobile phone, accesses a website of the system 10 via the Internet, and transmits a “user registration form”. (S10 in FIG. 5). Upon receiving the "user registration form" transmission request, the user registration form generation means 24 searches the advertisement information database 34 and extracts predetermined advertisement information (S11), and inserts the advertisement information at the beginning. The created user registration form (FIG. 6) is created and transmitted to the mobile terminal 20 of the user 18 as a Web page in HTML format (S12). The transmitted user registration form is displayed on the screen of the mobile terminal 20 by the function of the browser program incorporated in the mobile terminal 20 of the user 18 (S13). In addition, at the stage of new registration of the user 18, since the user information of the user 18 is not registered in the user database 36, the user registration form generation unit 24 does not specify the user information of the advertisement target user. That is, a so-called advertisement for all is extracted from the advertisement information database 34. As such an advertisement, for example, an image advertisement of a company can be considered.

The user 18 enters his desired user ID (user identification code,
In FIG. 6, yoshiko) and password, name,
Enter user information related to user attributes such as gender, date of birth, age, and address. In FIG. 6, only a part of the input items is displayed for convenience of illustration.
By operating the scroll key, another input item appears. After inputting necessary data for each input item, by selecting a registration button, the input data is transmitted to the center server 12 (S14).

In response to this, in the center server 12, the input data is registered in the user database 36 by the user information registration means 26 (S15). In addition, a mail address obtained by adding the domain name of the system to the user ID from the system 10 side for the new user 18 (yosh in FIG. 6).
iko@ADmoon.co.jp). The mail address itself can be used as the user ID of the user 18. Further, since the user ID of each user 18 is required to be unique without duplication with other users 18, it is determined on the system 10 side and the new user 18 is determined.
May be allocated.

FIG. 7 shows an example of data items of user information set in each user record in the user database 36. A user ID is first, a password, a mail address given by the system, a name, Items such as gender, age, address, mobile phone number, hobby, occupation, annual income, points, purchase history, and advertisement information history are set. Note that the above data items are merely examples, and it goes without saying that the data items can be increased or decreased as needed.

When the user registration is completed, the web page for notifying the completion of the registration shown in FIG.
Sent and displayed on When user registration is completed,
The authentication data issuing means 27 issues the user authentication data such as the user ID and password of the user 18 and transmits the data to the portable terminal 20 of the user 18 (S16). FIG.
Shows an example of the transmitted authentication data. This authentication data is configured by displaying a user ID in a bar code. The user 18 stores the transmitted authentication data in the memory of the mobile terminal 20 of the user 18. As will be described later, the above-mentioned authentication data is such that the sales condition confirmation means 60 stores the user 18 having the authentication data in the user database.
It is used to search and extract from within 36,
Therefore, the authentication data is not limited to the user ID, and may be any data that can specify the user 18. For example, a mobile phone number or a fixed phone number can be used as authentication data.

As described above, in the present system 10, even when the user 18 newly registers, the advertisement information is inserted into the user registration form and transmitted, so that many opportunities for distribution of the advertisement information can be secured. Can be. Further, since the transmitted advertisement information is inserted at the beginning of the user registration form, the browsing rate of the advertisement information by the user 18 can be increased.

Next, a processing procedure when an advertiser registers his / her own advertisement information will be described with reference to the block diagram of FIG. 2 and the flowchart of FIG. As a precondition for an advertiser to register advertisement information, the advertiser must be registered in advance. In this advertiser registration, a unique advertiser ID and password are assigned to each advertiser, and the advertiser data of each advertiser is registered in the advertiser database 38 in association with the advertiser ID and password. It is performed by FIG. 11 shows an example of data items of the advertiser data set in each advertiser record in the advertiser database 38. The advertiser ID is the leading item, a password, a mail address given by the system, and a name. ,Street address,
Items such as the type of business, advertisement fee, advertisement history, and sales history are set. Note that the above data items are merely examples, and may be increased or decreased as necessary.

When the advertiser whose advertiser registration is completed registers his / her advertisement information, the advertiser accesses the Web site of the center server 12 from the personal computer 14 via the Internet, and inputs the advertiser ID and password to the center server 12. (S20 in FIG. 10). When the advertiser ID and password are input, the advertiser confirming means 28 searches the advertiser database 38 using the advertiser ID and password as a key, and inputs the pre-registered advertiser ID and password. It is checked whether the advertiser ID and the password that have been entered match.

Here, if a positive determination is obtained (S2
1) The advertisement form transmitting means 30 extracts a predetermined advertisement form from the advertisement form database 40 and transmits it to the advertiser's personal computer 14 (S22). The transmitted advertisement form is displayed on the screen by the function of the browser program of the personal computer 14 (S23). FIG. 12 shows an example of an advertisement form displayed on the screen of the personal computer 14 of the advertiser. The advertiser determines the advertisement period, the number of advertisements,
Advertisement target user information such as the residence area, gender, age, etc. of the user to be advertised, and advertisement information such as advertisement content are input and transmitted to the center server 12 (S24). From the center server 12, a Web page for confirming the advertisement information and notifying the advertisement fee shown in FIG. 13 is transmitted. When the advertisement request button is selected here, the advertisement information registration means 32 sets the ID unique to the advertisement information. At the same time, it is registered in the advertisement information database 34 in association with the advertiser ID of the advertiser (S25).

FIG. 14 shows an example of data items set in each of the advertisement information records in the advertisement information database 34. The advertisement information ID is first, and the advertiser ID, the advertisement insertion period, the number of advertisements, and the advertisement area are set.・ Specified information of the advertising target user such as gender and target age, advertising unit price, advertising content, advertising product I
Items such as D, the number of advertisements, the distribution history, the advertisement validity period / date and time, the number of sales persons, and the number of sales persons are set. The data items shown in FIG. 14 are merely examples, and can be increased or decreased as needed.

When the registration of the advertisement information is completed, FIG.
Is transmitted and displayed on the personal computer 14 of the advertiser. When the advertisement information is corrected or deleted, the processing target is specified by specifying the advertisement information ID assigned to each piece of advertisement information.

Next, based on the block diagram of FIG. 3 and the flowchart of FIG. 16, when the users 18 of the system 10 send and receive e-mails, the advertisement information for the user 18 is distributed. Will be described. First, the user 18 who sends the e-mail sends the center server We via the Internet from his / her mobile terminal 20.
b) Access the site and enter the user ID and password into the center server 12 (S30). When the user ID and the password are input, the user confirmation unit 42 searches the user database 36 using the user ID and the password as a key, and stores the user ID and the password registered in advance, the input user ID and Check if the password matches.

Here, if a positive determination is obtained (S3
1) The mail form generating means 44 searches and refers to the user information of the user 18 in the user database 36 by using the input user ID as a key (S32), and the user 18 having the referred user information. Is specified in the advertisement information database 34.
A search / extraction is performed from the inside (S33), a mail form in which the extracted advertisement information is inserted at the beginning is created, and this is transmitted to the mobile terminal 20 of the user 18 as an HTML-format Web page (S34). The transmitted mail form is displayed on the screen of the mobile terminal 20 by the function of the browser program incorporated in the mobile terminal 20 of the user 18 as shown in FIG. 17 (S35).

As described above, when the mail form in which the advertisement information designating the mail transmitting user 18 as the advertisement target is inserted is transmitted to the user 18, the user information updating means 52
However, the user information is updated by adding a predetermined number of points to the points in the data of the user 18 in the user database 36, describing the ID and the like of the distributed advertisement information in the advertisement information history (S36). ). In addition, the advertiser data updating means 54
The advertiser data is updated by adding a predetermined amount to the advertisement fee in the data of the advertiser who registered the advertisement information (S3
7). Further, the advertisement information updating means 56 adds one time to the number of advertisements in the data of the advertisement information in the advertisement information database 34, and describes, in the distribution history, the ID of the user who distributed the advertisement information, and the like. The advertisement information data is updated (S38).

The user 18 who sends the e-mail inputs mail information such as a destination address and a mail text in the mail form, selects a send button, and sends the mail to the center server 12 (S39). In FIG. 17, the mail address “hiroshi @ AD” of the user of this system is used as the destination address.
moon.co.jp "is input as the email sentence" Before Shibuya Hachiko at seven o'clock, don't be late. Yoshiko "is shown.

When the mail information is transmitted, the electronic mail generating means 46 searches the user database 36 using the mail address in the mail information as a key, searches for the user 18 having the mail address, and searches the user 18 In addition to referring to the user information (S40), advertisement information specifying the user 18 having the referred user information as an advertisement target is searched and extracted from the advertisement information database 34 (S41).
Then, the e-mail generating means 46 uses the transmitted e-mail address as the address, inserts the extracted advertisement information at the beginning, and generates an e-mail in which the transmitted e-mail is described (S42). The e-mail is registered in the e-mail database 58 by the e-mail registration means 48 (S43).

The user 18 (e-mail address: hiroshi@ADmoon.co.jp) who receives the above-mentioned e-mail sends a web page of the center server 12 from his / her own portable terminal 20 via the Internet.
Access the site and enter the user ID (hiroshi) and password into the center server 12 (S44). When the user ID and the password are input, the user confirmation unit 42 searches the user database 36 using the user ID and the password as a key, and stores the user ID and the password registered in advance, the input user ID and Check if the password matches.

Here, a positive determination is obtained (S45), and an electronic mail distribution request is input from the user 18 (S45).
46), the e-mail distribution means 50 extracts the e-mail addressed to the user 18 from the e-mail database 58 and distributes it (S47). FIG. 18 shows an example of a delivered e-mail, in which advertisement information targeted for the e-mail receiving user 18 is inserted at the beginning.

As described above, when the electronic mail in which the advertisement information for designating the user 18 as an advertisement target is delivered to the mail receiving user 18, the user information updating means 52 The user information is updated by adding a predetermined number of points to the points in the data of the mail receiving user 18 and writing the ID of the distributed advertisement information in the advertisement information history (S4).
8). Further, the advertiser data updating means 54 updates the advertiser data by adding a predetermined amount to the advertisement fee in the data of the advertiser who has registered the advertisement information in the advertiser database 38 (S49). Further, the advertisement information updating means 56
Updates the advertisement information data by adding once to the number of advertisements in the advertisement information data in the advertisement information database 34, and describing the ID and the like of the user 18 who distributed the advertisement information in the distribution history. (S50).

In the above, the points added to the user data are given to the user 18 as compensation for browsing the advertisement information, and the user 18 collects a predetermined number of points to obtain cashback or product discount. It is something that can receive. FIG. 19 shows an example of a screen for confirming the number of points transmitted / displayed on the portable terminal 20 of the user 18. The user 18 who wants cashback enters a transfer account and enters the center server.
By transmitting the obtained points to 12, the acquired points can be cashed.

A predetermined character string (for example, a character string describing the URL of an advertiser's Web site) or an image (for example, a photograph image of an advertisement product) in the advertisement information inserted in the mail form is displayed. U of the advertiser's website for advertising information
By associating the RL with the RL (so-called hyperlink) and allowing the mail sending user to access the advertiser's website by clicking the above character string or image, the advertiser can send more advertising information to the user. I can tell it. Also, when the e-mail generated by the e-mail generation unit 46 is in the HTML format, similarly to the above,
A predetermined character string (for example, a character string describing the URL of an advertiser's website) or an image (for example, a photograph image of an advertisement product) in the advertisement information inserted into the e-mail and the advertiser of the advertisement information The URL of the website is associated (so-called hyperlink), and the mail receiving user
If the website of the advertiser can be accessed by clicking the above-mentioned character string or image, the advertiser can convey more advertising information to the user. further,
To encourage users to access the advertiser's website, if the user clicks on a string or image in the advertising information to access the advertiser's website,
A predetermined number of points may be given.

As described above, in the present system 10, the advertisement information targeting the user 18 can be distributed to both the sending user 18 and the receiving user 18 of the electronic mail. It is highly likely that the distributed user 18 will purchase an advertisement product (service), and an effective advertisement can be performed. Moreover, the advertisement information delivered to the user 18 is inserted at the beginning of the mail form and the e-mail and delivered as described above.
, The browsing rate of advertisement information is increased. Incidentally, in the conventional cyber advertising system, for example, a method of collecting an advertisement fee from an advertiser according to the number of times the advertiser's banner advertisement is clicked is adopted.
Consumers who clicked on a banner ad were not necessarily viewing the ad. On the other hand, in the case of the present system 10, since the advertisement information is inserted into the e-mail on the assumption that the content (mail text) is read and distributed, the browsing probability of the advertisement information is higher than that of the conventional method. Can be increased. In addition, in the above-described conventional cyber advertisement system, when a banner advertisement is clicked once, only one consumer who clicks on the advertisement contents is viewed. The advertisement information can be distributed to at least two of the sending user and the receiving user of the e-mail by the (one time) e-mail. Furthermore, when one (one) e-mail is transmitted to a plurality of users, it is possible to distribute advertisement information to a large number of people. In addition, the more advertisement information is distributed, the more points the user 18 can receive for cashback and product discount. Therefore, the user 18 of the system 10 The transmission and reception of mails are positively performed, and as a result, the value of the system 10 as an advertisement medium can be improved. Further, each user 18 in the user database 36
The past advertisement information distributed to the user 18 is registered in the advertisement information history, and the advertisement information database 34
In the distribution history of each piece of advertisement information, the user information to which the advertisement information was distributed is registered, so that the advertiser designates, for example, the user 18 to whom the company advertisement was distributed in the past as the target user, and It is possible to promote efficient advertising activities by performing effective advertisement distribution and the like.

In the above, when the electronic mail transmitted by the user 18 is an electronic mail addressed to a non-user,
The e-mail generation unit 46 generates an e-mail in which the advertisement information is not inserted, and the generated e-mail is distributed by the e-mail distribution unit 50 to the e-mail server of the provider with which the non-user has contracted. Done.

Next, with reference to the block diagram of FIG. 4 and the flowchart of FIG. 20, a description will be given of a processing procedure when the user 18 who browses the distributed advertisement information purchases an advertisement product (or advertisement service). Users who want to purchase advertising products
18 goes to a sales store, applies for the purchase of an advertisement product, and presents the authentication data stored in the memory of the mobile terminal 20. At the store, the authentication data presented and the ID of the advertisement product relating to the advertisement information (the advertisement product data in claims 4 or 5) are input from an information terminal such as the personal computer 16 of the store and input and transmitted to the center server 12 ( S70).
When the authentication data of the user 18 is configured by displaying the user ID with a bar code as shown in FIG.
The barcode is read from the memory of the mobile terminal 20 and displayed on the screen of the mobile terminal 20, and the displayed barcode is read by the barcode reader of the POS terminal of the store, and is input and transmitted to the center server 12. In addition, I
D may distribute the advertisement information to the user together with the advertisement information, and the user may notify the clerk at the store. Alternatively, the ID of the advertising product is displayed as a bar code and attached to each product by appropriate means,
This barcode may be read by a barcode reader.

Upon receiving the authentication data and the ID of the advertisement product relating to the advertisement information, the sales condition checking means 60 of the center server 12 checks the sales conditions of the advertisement product (S).
71). Specifically, a search is performed in the user database 36 using the input authentication data as a key, the advertisement information history of the user 18 having the authentication data is referenced,
By searching the advertisement information database 34 using D as a key, referring to the advertisement information of the advertisement item ID, and determining whether the advertisement information of the advertisement item has been delivered to the user 18 having the input authentication data. Confirm. Also, in the above advertising information,
When data on the advertisement validity period / date and time is registered (for example, from 10:00 am to 3:00 pm on April 21, etc.), when data on the number of sales persons is registered (for example, the first 50 people) And the like, the sales condition confirming means 60 refers to the advertisement information and confirms whether or not the purchase application is within the advertisement effective period / date and time and whether or not the purchase application is within the sales person limit. . The confirmation result data is transmitted to the personal computer 16 of the store by the confirmation result transmitting means 62 (S7).
2). The confirmation result data may be transmitted including the point number data of the user 18. According to the transmitted confirmation result data, the advertisement information of the advertisement product for which the purchase application was made is delivered to the user 18, the purchase application is within the advertisement validity period / date, and the purchase application is within the limited number of people. When the sales conditions such as
, And sells the sales information to the center server 12 (S73). At this time, if the user 18 receives a discount service of the advertisement product using the points owned by the user 18, discount information such as the number of points used and the discount amount is included in the sales information and transmitted.

In response to the transmission of the sales information, the user information updating means 52 stores, in the purchase history in the data of the user 18 in the user database 36, a predetermined information such as an advertisement information ID and a purchase price of the purchased advertisement product. Describe purchasing information for
In addition, when the user purchases an advertising product related to the distributed advertising information, a predetermined number of points are given to the user 18 as a price. And the user information is updated (S74). When the user 18 receives a discount service of an advertisement product using his / her own points, the number of points used is subtracted from the points in the data of the user 18 and the number of points given as purchase consideration is added. The point data is updated.

The advertiser data updating means 56 stores, in the advertiser database 38, the purchaser's user ID and the advertisement product in the sales history in the data of the advertiser who registered the advertisement information of the advertisement product purchased by the user 18. The advertiser data is updated by describing predetermined sales information such as the advertisement information ID, the sales amount, and the number sold (S75). Further, the advertisement information updating means 56 updates the advertisement information data by adding one person to the number of sales persons in the advertisement information data in the advertisement information database 34 (S76).

In the above description, a case has been described in which the authentication data constituted by the bar code display is stored in the memory of the portable terminal 20 of the user 18, read by the bar code reader of the store, and transmitted to the center server 12. However, the present invention is not limited to this. For example, using a radio wave of a frequency band of 2.4 GHz called Bluetooth, with a radius of about 10
m, a communication module for short-range wireless data communication that can be communicated within m is incorporated in both the mobile terminal 20 of the user 18 and the personal computer of the store, and the authentication data stored in the memory of the mobile terminal 20 of the user The authentication data is transmitted wirelessly to the personal computer 16 of the store using radio waves, and the authentication data is transmitted to the center server 12.
May be input and transmitted. When the mobile terminal 20 of the user 18 is a mobile phone incorporating a communication module for short-range wireless data communication called Bluetooth, the mobile phone number is included in the data item in the user database. The mobile phone number is designated as the authentication data, and the mobile phone number data stored in the memory of the mobile phone is converted to the personal computer 16 (called Bluetooth) of the store using the radio wave of the 2.4 GHz frequency band. (In which a communication module for short-range wireless data communication is incorporated), the authentication data may be input and transmitted to the center server 12.

As described above, in the present system 10, whether or not the advertisement information of the advertisement product for which the purchase application has been made by the user 18 is delivered to the user 18, the purchase application within the advertisement validity period / date and time. After confirming the sales conditions such as whether or not the purchase application is within the limited number of people, the product can be sold. For this reason, the advertiser stated, "From 10 am to 3 pm on April 21, only the first 50 people
Flexible advertisements such as "limited sales of products at three discounts" that stimulate users' willingness to purchase and special discounts for a limited number of people can be performed. In addition, when the user 18 purchases an advertisement product related to the viewed advertisement information, the user 18 can earn points.
In this case, the willingness to browse the distributed advertising information and the willingness to purchase the product related to the advertising information are strongly aroused, and the value of the system 10 as an advertising medium is increased. Further, in the purchase history of each user 18 in the user database 36, purchase information such as an advertisement information ID of an advertisement product purchased by the user 18 in the past is registered, and each advertiser in the advertiser database 38 is registered. In the sales history, since the sales information such as the ID of the user 18 who has sold the advertisement product of the company in the past and the advertisement information ID of the advertisement product is registered, the advertiser stores the advertisement product related to the advertisement information of the company. By specifying the user 18 who has actually purchased as the target user and performing the advertisement distribution, it is possible to promote an efficient advertising activity that is highly likely to be linked to the purchase.

[0050]

According to the advertisement information distribution system according to the present invention, the advertisement information is inserted into the e-mail whose use as the communication means is rapidly increasing and distributed. Can be increased. In addition, since the advertisement information targeting the user can be distributed to both the sending user and the receiving user of the e-mail, the user to whom the advertisement information has been distributed purchases an advertising product (advertising service). Highly likely and effective advertising.

Further, in the advertisement information distribution system of the present invention, it is possible to confirm whether or not the advertisement information of the advertisement product (advertisement service) has been distributed to the user who purchases the advertisement product (advertisement service). Therefore, for example, an advertisement that stimulates the user's willingness to purchase, such as “30% discount on this advertisement product only to those who have viewed this advertisement”, can be flexibly performed.

[Brief description of the drawings]

FIG. 1 is an image diagram showing an overall configuration of an advertisement information distribution system according to the present invention.

FIG. 2 is a block diagram illustrating a functional configuration in a case where user registration and advertisement information registration are performed.

FIG. 3 is a block diagram showing a mechanism configuration in a case where, when users use electronic mail, advertisement information targeted at the user is distributed.

FIG. 4 is a block diagram showing a mechanism configuration in a case where a user who browses distributed advertisement information purchases an advertisement product.

FIG. 5 is a flowchart showing a processing procedure when a user newly registers in the advertisement information distribution system according to the present invention.

FIG. 6 is an explanatory diagram showing a screen display example of a user registration form.

FIG. 7 is an explanatory diagram showing an example of data items of a user database.

FIG. 8 is an explanatory diagram showing an example of a screen display for notifying completion of user registration.

FIG. 9 is an explanatory diagram showing a screen display example of authentication data.

FIG. 10 is a flowchart showing a processing procedure when an advertiser registers his / her own advertising information.

FIG. 11 is an explanatory diagram showing an example of data items of an advertiser database.

FIG. 12 is an explanatory diagram showing an example of a screen display of an advertisement form.

FIG. 13 is an explanatory diagram showing a screen display example for confirming advertisement information and notifying an advertisement fee.

FIG. 14 is an explanatory diagram showing an example of data items of an advertisement information database.

FIG. 15 is an explanatory diagram showing a screen display example for notifying the completion of registration of advertisement information and the ID of advertisement information.

FIG. 16 is a flowchart illustrating a processing procedure for distributing advertisement information targeting the user when the user transmits and receives e-mails.

FIG. 17 is an explanatory diagram showing a screen display example of a mail form.

FIG. 18 is an explanatory diagram illustrating a screen display example of an e-mail delivered to a user.

FIG. 19 is an explanatory diagram showing an example of a screen for confirming points.

FIG. 20 is a flowchart showing a processing procedure when a user who browses distributed advertisement information purchases an advertisement product.

[Explanation of symbols]

 10 Advertisement information distribution system 12 Center server 14 Advertiser's personal computer 16 Shop personal computer 18 User 20 Mobile terminal 22 Dedicated line 24 User registration form generation means 26 User information registration means 27 Authentication data issuing means 28 Advertiser confirmation means 30 Advertisement form transmission Means 32 Advertisement information registration means 34 Advertisement information database (advertisement information storage means) 36 User database (user information storage means) 38 Advertiser database 40 Advertisement form database 42 User confirmation means 44 Mail form generation means 46 E-mail generation means 48 E-mail Registration means 50 E-mail distribution means 52 User information updating means 54 Advertiser data updating means 56 Advertising information updating means 58 E-mail database 60 Sales condition confirmation means 62 Confirmation result transmission means

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04L 12/58

Claims (7)

[Claims] 1. A user information storage means for registering various types of user information including a mail address in association with a user identification code, a plurality of pieces of advertisement information, An advertisement information storage unit that associates and registers the user information, and searches and references the user information of the e-mail transmission user from the user information storage unit, and also displays advertisement information targeting the user having the referred user information as an advertisement target. Mail form generating means for extracting from the advertisement information storage means, creating a mail form in which the extracted advertisement information is inserted, and transmitting the mail form to the terminal of the electronic mail transmitting user; When email information including at least the email address of the email receiving user entered in the email form is sent, Using the mail address in the received mail information as a key, the user information storage unit is searched, and the user information of the user having the mail address is referred to, and the user having the referred user information is targeted for advertisement. The advertisement information is extracted from the advertisement information storage means, and the advertisement information is inserted into the mail address, and the extracted advertisement information is inserted.
If the email information contains an email message,
An advertisement information distribution system, comprising: an e-mail generation unit that generates an e-mail in which the e-mail message is described; and an e-mail distribution unit that distributes the e-mail to a terminal of an e-mail receiving user. . 2. The advertisement information distribution system according to claim 1, wherein the advertisement information is inserted at the beginning of the mail form and the e-mail. 3. A predetermined number of points given to each user when the mail form or the e-mail in which the advertisement information is inserted is transmitted to the terminal of each user in association with the user identification code. The advertisement information distribution system according to claim 1 or 2, further comprising: a storage unit for storing the number of points of each user in the storage unit; 4. The user information storage means registers authentication data of each user and a history of advertisement information distributed to each user. The advertisement information storage means stores each advertisement information and The advertisement product data or the advertisement service data are registered in association with each other. When the authentication data of the user and the advertisement product data or the advertisement service data are input from the terminal of the store, the user Searching the information storage means, referring to the advertisement information history of the user having the authentication data, and searching the advertisement information storage means using the advertisement product data or the advertisement service data as a key, and searching for the advertisement product data or Refer to the advertising information in the advertising service data,
Means for confirming whether or not the advertising information of the inputted advertising product data or advertising service data has been delivered to the user having the inputted authentication data. The advertisement information distribution system according to any one of the above. 5. The advertisement information distribution system according to claim 4, wherein said advertisement information storage means registers each advertisement information in association with validity period / date and time data and / or sales person limit data of said advertisement information. When user authentication data and advertisement product data or advertisement service data are input from the store terminal, the user information storage unit is searched using the authentication data as a key, and the user information storage means is stored. With reference to the advertisement information history of the user, using the advertisement product data or the advertisement service data as a key, search the advertisement information storage means, refer to the advertisement information of the advertisement product data or the advertisement service data,
For the user having the input authentication data, while confirming whether or not the advertising information of the inputted advertising product data or advertising service data has been delivered, whether or not the advertising information is within the validity period and date and time, And / or means for confirming whether the number is within the sales person limit. 6. The authentication data of the user is displayed in a bar code and stored in a memory of the portable terminal of the user.
The authentication data is input by reading the barcode read from the memory and displayed on a screen of a mobile terminal by a barcode reader of a POS terminal of a store. 5. The advertisement information distribution system according to 5. 7. The authentication data of the user is stored in a memory of the mobile terminal of the user, and the authentication data stored in the memory of the mobile terminal is wirelessly transmitted to a terminal of a store, thereby obtaining the authentication data. The advertisement information distribution system according to claim 4, wherein the input is performed.