JP2007183721A - Sales promotion system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To collect information about a user through provision of an electronic coupon, and to make use of it for sales promotion of a commodity or the like. <P>SOLUTION: In this sales promotion system providing information related to the commodity or the like to a terminal of the user via a network, the terminal acquires the information about the commodity distributed via the network, and transmits requirement for acquiring the coupon together with a mail address of the terminal itself. A support system has: a customer DB registered with personal information of a customer becoming a member; a coupon management DB attaching a coupon ID to the coupon provided to the terminal to manage the coupon; and a prospect customer DB registered with information including the coupon ID provided to the terminal and the mail address of the terminal of the user when transmitting the coupon to the terminal of the user in response to the acquisition requirement. A server associates information about the customer associated by the coupon ID in reference to the prospect customer DB, with the information about the customer to be registered in the customer DB when registering the personal information of the customer into the customer DB. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a sales promotion system for products and services, and in particular, sales promotion that promotes sales of products and services (referred to as products) by prompting users to purchase products and visit stores using terminals such as mobile phones. Alternatively, the present invention relates to a store visit promotion system and a promotion method thereof.

Various ideas have been made to promote sales of products and the like, or to promote customer visits. Recently, measures such as providing product information to mobile phones, issuing electronic coupons and transmitting them to mobile phones, and giving points to purchasers of products have been implemented.
For example, in Patent Document 1 (Japanese Patent Laid-Open No. 2003-1115022) and Patent Document 2 (Japanese Patent Laid-Open No. 2002-117313), the issue of an electronic coupon is managed by a server, and the issued electronic coupon is transmitted to a user's mobile phone. On the other hand, a system relating to handling of electronic coupons is disclosed in which a user can receive a discount on a product to be purchased by presenting the electronic coupon acquired on a mobile phone at a nearby store.

  Further, Patent Document 3 (Japanese Patent Laid-Open No. 2003-187140) allows an electronic coupon distributed to a user's mobile phone to be distributed between the user's mobile phones and receives an electronic coupon distribution. When a user purchases a product using an electronic coupon, the electronic coupon is distributed to a larger number of users by distributing the restriction points to the mobile phone of the user who mediates the distribution of the electronic coupon. A sales promotion system is disclosed.

Japanese Patent Laid-Open No. 2003-11502 JP 2002-117313 A JP 2003-187140 A

In the electronic coupon service system according to any of the above known examples, the user who receives the electronic coupon distribution service includes information including payment information such as his / her personal information, such as a mobile phone number or a credit card number, in advance. Is pre-registered in a predetermined organization. However, users are reluctant to register their personal information with a third-party organization, and the procedure is troublesome. For this reason, even if a product or service provider can be a potential user, the user has not registered, so the electronic coupon cannot be provided, and the opportunity to promote the product or service is missed. End up.
On the other hand, merchandise companies and stores may consider sending merchandise information and electronic coupons to unspecified people's mobile phones, but this may be annoying to the user and may result in damage to the impression of the merchandise company.

  Therefore, it is desired to realize a method that provides users with a sense of resistance and provides accurate product information and electronic coupons to help promote sales of products and services. In addition, searching for as many potential customers as possible who are not registered with a sales company of products, etc. will help promote sales of products.

SUMMARY OF THE INVENTION An object of the present invention is to provide a sales promotion system and method for providing a coupon for a product to a terminal according to a user's request to promote the user's willingness to purchase and to cultivate new customers. .
Another object of the present invention is to provide a sales promotion system and method for promoting sales by providing product information and coupons to existing customer terminals.

The sales promotion system according to the present invention is preferably a sales promotion system that provides information on a product or service (product, etc.) to a user's terminal from a support system via a network. And a means for sending a request to obtain a terminal email address and coupon,
The support system includes a first DB for registering personal information of a user who has become a member, coupon identification information (coupon ID) provided to the terminal in response to a request from the user, and an email of the user's terminal A DB including a second DB for registering information including an address, a coupon management unit for providing a requested coupon to a terminal, and a customer management unit for managing information registered in the first and second DBs. And the customer management unit refers to the second DB when registering the user's personal information in the first DB, and includes information including the mail address of the user terminal associated with the coupon ID. And a server that performs processing associated with member information registered in one DB.
In a preferred example, the second DB is a coupon setting DB that registers original information of a coupon that can be provided to the terminal, and a coupon that is registered in the coupon setting DB and is provided to the user's terminal. And an issued coupon management DB for registering the coupon ID of the coupon.
In another preferable example, as the second DB, a coupon setting DB for registering original information of a coupon that can be provided to a terminal, and a case where a coupon is transmitted to a user's terminal in response to an acquisition request, And a prospect customer DB for registering information including the e-mail address of the person's terminal and the coupon ID provided to the terminal.
For example, when the customer management unit associates the contents of the second DB with the first DB, the customer management unit deletes the related coupon ID item in the issued coupon management DB or changes the application flag. Composed.

  In addition, the sales promotion method according to the present invention is preferably capable of providing information on products or services (products, etc.) to the user's terminal via the network from the support system. A method for promoting sales in a system that manages a DB to be managed and provides information such as merchandise by a server, the server transmitting a request for acquiring a mail address and a coupon of a terminal to a support system, and the server; The step of registering the personal information of the user who became a member in the first DB, the identification information (coupon ID) of the coupon provided to the terminal in response to a request from the user, and the mail address of the user's terminal A step of registering information to be included in the second DB, a step of providing the requested coupon to the terminal, and a user's individual in the first DB. When registering the information, referring to the second DB, associating the information including the mail address of the user terminal associated with the coupon ID with the member information registered in the first DB; Configured as a sales promotion method.

  ADVANTAGE OF THE INVENTION According to this invention, a user's information can be collected through providing a coupon to a terminal according to a user's request. In addition, an unregistered user as a member can be provided with an opportunity to visit the store, leading to an improvement in the store visit rate. Also, once registered as a member, product information, coupons and the like can be provided, which is useful for sales promotion.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
FIG. 1 shows an example of a sales promotion system according to an embodiment of the present invention.
In the sales promotion system, a plurality of users' mobile phones 1 are connected to a network 101 such as the Internet via a carrier communication network 102. Further, the POS system 2 and the sales support system 3 are connected to the network 101. A plurality of POS terminals 26 installed in a plurality of stores are further connected to the POS system 2 through the public network 103.

  The POS system 2 includes a POS management server 20, a product management DB 22, and a member registration DB 23. The POS management server 20 performs processing for managing the sales volume and sales volume of products and the like, and managing the inventory status of the products, and calculates related data every day, and totals the sales volume and inventory volume. . The merchandise management DB 22 registers information related to the sales volume and the inventory volume for each product.

  As illustrated in FIG. 6, the product management DB 22 registers information such as the unit price 62, the sales quantity 63, and the sales date 64 of the product corresponding to the product code 61 assigned to each product. The member registration DB 23 registers information necessary as a customer member of the store or the sales company. For example, the member's name, address, telephone number, e-mail address, and whether or not the product or service information can be transmitted. Register information. In addition, store ID which identifies it for every store is provided. Further, the management server 20 of the POS system 2 creates the original coupon information registered in the coupon management DB 36 and stores it in a DB (not shown), and provides the coupon information to the sales support system 3. .

  The POS terminal 26 inputs a product code, a sales price, and the like according to the sales of the product and transmits the information to the POS management server 20. The POS terminal 26 also has a function for inputting information necessary for member registration and transmitting it to the POS system 2. Although not shown, each store has a terminal device such as a PC (personal computer) for inputting and transmitting information necessary for membership registration to the POS system 2 in addition to the POS terminal. May be.

Here, FIG. 1 shows an example in which the server POS system 2 having the POS management server 20 and the POS terminal 26 are connected through the public network 103. However, the connection is not limited to the public network 103. For example, there may be an example in which a POS management server 20 of the POS system 2 and a plurality of POS terminals 26 are connected by a LAN (local area network) or the like in a certain store. In this case, the POS system 2 is used in a concept including a plurality of POS terminals 26.
Moreover, although the example of FIG. 1 shows an example in which one POS system 2 is connected to the network 101, the present invention is not limited to this. For example, a plurality of POS systems 2 having different products and service companies may be connected. In this case, the sales support system 3 supports the POS systems 2 such as a plurality of companies or branches.

  The sales support system 3 includes a support server 30 that manages customer information, a prospect customer DB 32, and a customer DB 34. The prospect customer DB 32 is a DB for registering information on a mobile phone user who has a potential interest in a certain product but has not yet purchased the product or registered personal information as a customer. It is. The customer DB 34 is a DB for registering customer personal information as a regular member. Personal information to be registered is usually expressed by the person who has ordered or purchased a product as a member of his / her will, and his / her personal information such as name, address, telephone number, date of birth, etc. Information is obtained by inputting from an input device installed in the store. Alternatively, the support server 30 may obtain and obtain the personal information input and transmitted by the user from his / her mobile phone.

Here, the sales support system 3 has a DB for registering management information in addition to the DBs 32 and 34. The detailed configuration of the sales support system 3 will be described later with reference to FIG.
In this embodiment, the sales support system 3 is called, but this name is an example. For example, since customer information is mainly managed, it may be called a customer information management support system. Moreover, since prospect customer DB32 manages the information before a potential customer or a customer, it may be called temporary customer DB or sub customer DB. On the other hand, the customer DB 34 may be referred to as a registered customer DB.

  The mobile phone 1 is a terminal device possessed by a user and receives provision of information such as products transmitted from a store through the communication network 102 and the network 101 and electronic coupons such as products issued from the sales support system 3. Can do. Further, the mobile phone 1 can transmit the mail address of its own mobile phone by operating the coupon billing mark 41 of the electronic advertisement 40 or by operating a blank mail. In addition, you may use terminals, such as not only a mobile phone but PHS and a mobile terminal. Each terminal has a display unit, an input unit, a processor for information processing, and a memory.

Next, the configuration of the sales support system 3 will be described in detail with reference to FIG.
The sales support system 3 includes a support server 30, a plurality of DBs 32 to 39, an information display device 311, and an input device 312.
The support server 30 includes a coupon management unit 301, a customer management unit 302, a point management unit 303, a store management unit 304, and a mail management unit 305 as its processing functions. In addition to the prospect customer DB 32 and the customer DB 34, the DB includes a coupon management DB 36 that manages information on electronic coupons to be issued, a point management DB 38 that manages points provided to customers, and a user's mobile phone. Has a log DB 39 for storing information relating to the exchanges as a history.

  The coupon management unit 301 issues an electronic coupon addressed to the user's mobile phone, acquires information about the used electronic coupon, and updates the related DBs, that is, the prospect customer DB 32 and the coupon management DB 36. The customer management unit 302 updates the contents of the prospect customer DB 32 and the customer DB 34. The point management unit 303 manages the issued points, and updates the points corresponding to the customer information in the customer management DB 34 under the processing of the customer management unit 302.

  The store management unit 304 updates a store information DB (not shown) that manages store information including store introductions, handling products, campaigns, and the like using a store ID assigned to each store as a key, and stores the store information DB. It is a processing means for reading out necessary information from the above and creating it as advertisement information. The created advertisement information is transmitted to the user's mobile phone. The introduction of the store may be linked to a Web screen having the store URL or email address.

  The mail management unit 305 transmits an electronic advertisement or an electronic coupon to the user's mobile phone 1. Further, the mail address of the transmission source mobile phone is extracted from the received empty mail transmitted from the mobile phone 1 and reflected in the prospect customer DB 32.

Next, the configuration of the DBs 32 to 38 in the sales support system 3 will be described with reference to FIGS.
As shown in FIG. 7, prospect customer DB 32 registers internal management number 71, store ID 72, coupon ID 73, coupon type 74, mobile mail address 75, and reception date and time 76. Here, the internal management number 71 is, for example, a number assigned in the order received by the user. The reception date and time 76 indicates the date and time when information transmitted from the mobile phone is received.

Since the user information registered in the prospect customer DB 32 is not yet registered as a regular member (not registered in the customer DB 34), information transmitted mainly from the user's mobile phone, for example, the user's information The e-mail address of the mobile phone is information for identifying the user. What is characteristic in the present embodiment is that the processing operation is developed so that the user is specified by the mail address and coupon ID of the user's mobile phone.
The mobile mail address 75 is information obtained by receiving a blank mail transmitted from the user's mobile phone. Moreover, coupon ID73 is the identification information of the coupon requested | required from a mobile telephone by a user's operation.

  As shown in FIG. 8, the customer DB 34 is for registering information necessary for a user as a regular member. A user ID 81, a mobile mail address 82, a store ID 83, an address 84, a name 85, a telephone number 86, a cumulative number. Information such as point 87 is registered. Corresponding to the unique user ID 81 given to each member, the mobile mail address 82 of the customer (former user) is linked and acquired from the prospect customer DB 32. On the other hand, the address 84, the name 85, and the telephone number 86 are information acquired when a user purchases a product at a store (with the store ID) or when the user intends to become a member and registers the product. For example, it is acquired by transmitting a form filled in a predetermined form from the POS terminal 26 of the store or the mobile phone of the user, and receiving it by the sales support center 3.

Next, the coupon management DB 36 will be described.
The coupon management DB 36 includes a coupon setting DB 361 that manages original information of coupons that can be issued (FIG. 3) and an issued coupon management DB 362 that manages issued coupons. The former is shown in FIG. 9, and the latter is shown in FIG.

9, the coupon setting DB 361 manages information related to all issued coupons. For example, the coupon type 91, the coupon name 92, the coupon comment 93, the coupon email address 94, the product code 95, the discount rate 96, the coupon issuer store ID 97, the coupon issuer store URL 98, and the coupon validity period 99 are registered. Here, the coupon type 91 is information for identifying the type of coupon, the name 92 is the title of the coupon (361 in FIG. 3), and the comment 93 is various information (362 in FIG. 3) displayed on the coupon. A coupon email address 94 is an email address for acquiring a coupon, a product code 95 is identification information of a product described in the coupon, and a discount rate 96 is a discount rate at the time of purchasing the product using the coupon. A coupon issuer store ID 97 and a coupon issuer store URL 98 indicate identification information of a store where the coupon can be used and its URL. The expiration date 99 indicates the expiration date (date) of the coupon.
The coupon is created at each store by incorporating these pieces of information, and provided to the support server 30 of the sales support system 3. However, it may be created by the support server 30, registered in the coupon management DB 36, and transmitted to the related store.

Reference is now made to FIG. The issued coupon management DB 362 is a DB that manages newly issued coupons for the mobile phone 1 of the user who has requested the coupon, and includes a coupon ID 101 that identifies the coupon, a coupon type 102, an expiration date 103, and usage The mobile phone mail address 104, the transmission date and time 105, and the erase flag 106 are registered.
Here, the coupon type 102 and the expiration date 103 are the same as the corresponding information registered in the coupon setting DB 361. The mobile email address 104 of the user is the email address of the mobile phone of the user who has requested a coupon (has sent a blank email), and the transmission date and time 105 indicates the date and time when the coupon was transmitted. Further, as will be described later, when the user performs a member registration procedure and the personal information of the user is registered in the customer DB 34, the information of the user in the prospect customer DB 32 is stored in the customer flag 34. When it is reflected in the DB 32 (for example, linked), a flag is set in the disappearance flag 106 so as to indicate that. As a result, it is understood that the user has been officially registered as a member.

  As shown in FIG. 11, the point management DB 38 manages points acquired by customers for each customer who becomes a member. For each user ID 111, a mail reception point 112, a website access point 113, a coupon use point 114 and the like are registered and managed. The customer acquires points by sending a blank e-mail from a mobile phone, accessing a product advertisement website, or using a coupon.

FIG. 3 shows an example of an electronic coupon.
The electronic coupon 360 includes a company name of the issuer and a coupon name 361 for displaying a campaign, comment information 362 for displaying attached information, a coupon target designated product 363, a discount rate 364, a coupon related store name 365, an expiration date A display such as 366 is included. Furthermore, the display of coupon ID368 which is identification information of an electronic coupon, and URL369 which shows the issuing store of a coupon is contained. When the publisher store URL is clicked, a website specified by the URL can be accessed.
The coupon ID 368 may be displayed as a bar code or a QR code. There may also be a coupon without the display of the issuer store URL 369.

FIG. 4 shows an example of an electronic advertisement.
The electronic advertisement (flyer) 40 includes advertisements for various products and services. The example of FIG. 4 is an electronic advertisement issued from a travel agency, and includes a display mark 41 for requesting an electronic coupon in addition to a zwer guide for sale. For example, a coupon mail address is embedded in the mark 41 in the form of a QR code. When the user clicks the mark 41 displayed on the mobile phone, a coupon mail address is acquired, and a mail (empty mail) is transmitted to the coupon mail address, so that the requested coupon from the server 3 can be acquired. That is, the server 30 searches the coupon management DB 36 using the received coupon email address as a key, reads the coupon type 91 corresponding to the email address 94 and the corresponding information, and stores the coupon in the coupon (example in FIG. 3). The coupon is registered in the issued coupon management DB 362 with an ID, and the coupon is transmitted as an answer to the requesting mobile phone.
Although not shown, the electronic advertisement includes a store introduction Web screen, and the Web screen can include a store URL, an address, a telephone number, a mail address, and the like.
Moreover, although illustration shows an example of an electronic advertisement, as another example, the advertisement may be published in a medium such as a newspaper, a flyer, or a magazine. In short, it is sufficient if the coupon billing display mark 41 is included in the advertisement posted on the medium or the email address of the coupon billing destination is known. The coupon mail address can be obtained by photographing the display mark 41 with a camera-equipped mobile phone and recognizing the contents of the QR code by the recognition means. Therefore, an email may be transmitted to the address for requesting a coupon.

Next, with reference to the sequence diagram of FIG. 5, the customer information acquisition and registration operation according to the present embodiment will be described.
First, an electronic advertisement (illustrated in FIG. 4) related to a product or service handled by a company or sales store under the jurisdiction of the sales support system 3 is distributed to the mobile phone 511 of an unspecified user. It is not necessary for the advertisement to be distributed from the sales support system 3. For example, a user may access a certain website and acquire and display an advertisement of a product of interest.

  The user can access the coupon mail address by operating the coupon billing display 41 of the electronic advertisement 40 displayed on the mobile phone. In this example, the coupon is requested from the electronic advertisement displayed on the mobile phone, but the user obtains the coupon email address (or its QR code or barcode) from the newspaper advertisement or magazine advertisement. You can also access the coupon email address by operating your mobile phone.

The mail address of the user's mobile phone is transmitted as an empty mail or together with the coupon mail address to be charged, and is received by the mail management unit 305 of the support server 30 (521). And the coupon management part 303 searches coupon management DB36, reads the coupon classification 91 corresponding to the received coupon mail address 94, and the information corresponding to it, and uses the information of the coupon as a mobile phone of the user of charge origin 1 is sent as a reply mail to 1 (523). Further, the customer management unit 302 registers the received user's email address, issued coupon type, coupon ID, and other information in the prospect customer DB 32 (524). This stage is an initial stage of acquisition and registration of user information. In that sense, registration in the prospect customer DB 32 may be referred to as provisional registration.
Here, the coupon ID is information uniquely assigned to the user, and may be processed as code information obtained by adding the coupon type 91 and the received mail address of the user, for example.

  Now, when the user receives the electronic coupon 360 on the mobile phone 1, the user goes to the target store holding the electronic coupon 360 and presents the coupon displayed on the mobile phone to purchase the target product. Member registration is solicited at the point of purchase of goods at the store. The user presents necessary personal information to become a member. Such information is registered in the member registration DB 23. In addition, the personal information of the customer registered as a member and the coupon ID presented at the time of product purchase are transmitted from the POS management server 20 to the support server 30 (531).

The sales support system 3 searches the prospect customer DB 32 by using the coupon ID transmitted and received from the POS system 2 as a key by the processing of the customer management unit 302 (coupon verification: 525). And the corresponding user information is erased from the prospect customer DB 32 (526). At that time, the user information including the mail address 75 is registered in the customer management DB 34 as a regular member. That is, a user ID as a membership number is given, and the customer management DB 34 corresponds to the user ID 81, personal information such as the customer name 84 and address 85 received from the POS system 2, and the prospect management DB 32 first. The registered user's email address 75 is reflected and registered (527). The user information may not be erased from the prospect customer DB 32, but may be linked to the contents of the customer management DB 34 registered as a member using the coupon ID as a key.
At this stage, the point management unit 303 opens the user ID 101 of the customer in the point DB 38 and newly registers the points acquired so far, for example, the mail reception point 102 and the coupon use point 104.

When the registration in the customer DB 34 is completed, the fact is notified to the POS system 2 (528), and the management server 20 of the POS system 2 stores the URL of the registered website of the store and the registered user ID as “thank you”. It is transmitted to the user's mobile phone 1 together with “mail” (532).
The user who became a member receives the URL of the store site and the user ID together with the thank you mail on the mobile phone 1 (513). Using this store URL, the website of the target store site can be browsed (514).

  Thereafter, the sales support server 30 acquires the information as a log each time the member site user's mobile phone 1 accesses the store site Web and registers it in the log DB 39. Further, by analyzing the registered log information in association with the user ID, it is possible to grasp what product or service the customer is interested in. Therefore, it is possible to distribute electronic advertisements and coupons that match customer preferences, which can be used to promote sales of products and services.

For other embodiments, alternatives:
As mentioned above, although one Example was described, this invention is not limited to the said Example, It can implement by changing variously.

  For example, in the said Example, it has issued coupon management DB361 in prospect customer DB32 and coupon management DB36. However, according to another embodiment, any one of these BDs may be used. That is, it is important that the relationship between the issued coupon ID and the mobile phone address of the user who requested it is obtained and stored. Since both the prospect customer DB 32 and the coupon management DB 36 register the coupon ID and the mobile mail address, the user (or the mobile mail address) can be specified from the coupon ID.

  For example, in the example in which the issued coupon management DB 362 is omitted, information other than the coupon ID 101 and the mobile mail address 104 registered in the issued coupon management DB 362 (for example, the expiration date 103, the transmission date and time 105, the application flag 106) Is preferably registered in the prospect customer DB 32. In this case, there is a coupon setting DB 361 that manages original information of a coupon before issuance.

  On the other hand, in the example where the prospect customer DB 32 is omitted, it is preferable to register information (for example, store ID 72, reception date and time 76) other than the coupon ID 73 and the mobile mail address 75 in the DB 32 in the issued coupon management DB 362. In this case, the wording of the prospect customer management DB 32 described with reference to FIGS. 1 to 11 can be understood as an operation example by replacing it with the issued coupon management DB 362.

In addition, the names of the DBs, the names of the management units, and the information stored in them are just examples. For example, as long as it includes the nature of information registered in the DB of the above embodiment, information in place of the information in the embodiment may be registered in the DB, or other information may be added and registered. .
For example, in the example in which the prospect customer management DB is omitted, the management function of the customer management unit 302 that manages the prospect customer management unit 32 is the issued coupon management DB 362 in the coupon management DB 36. Will manage. As a way of calling the management unit in this case, since the coupon management unit 301 manages the coupon management DB 36 in the previous embodiment, it may be called a coupon management unit or may be called a customer management unit. Furthermore, other names may be used.

On the other hand, even in an example in which the issued coupon management DB 362 is omitted, the names of the management units 301 and 302 can be appropriately called by related functions.
Moreover, each process part of the support server 30 is an example, and the process part required for this invention should just be provided substantially.

  Further, as in the above embodiment, the sales support system 3 may be more efficient if the entire system is configured in a format shared by a plurality of POS systems 2, but is not necessarily limited thereto. If the efficiency of sharing with respect to the POS system 2 is not so important, the sales support system 3 may be provided for each POS system 2.

Further, the provider of the product etc. is not limited to the POS system as in the above embodiment. For example, it may be a shop on a network that provides services using the Internet.
Further, the sales support system of the above embodiment does not have to be a system directly connected to the POS system. For example, it may be an information processing institution having a prospect customer and a member management function widely associated with provision of products and services.

The figure which shows schematic structure of the sales promotion system by one Example. The figure which shows the structure of the sales support system 3 by one Example. The figure which shows the example of the electronic coupon in one Example. The figure which shows the example of the electronic advertisement in one Example. The sequence diagram which shows the outline | summary of operation | movement of acquisition and registration of customer information in one Example. The figure which shows the data format of merchandise management DB22 in one Example. The figure which shows the data format of prospect customer DB32 in one Example. The figure which shows the data format of customer management DB34 in one Example. The figure which shows the data format of coupon setting DB361 in one Example. The figure which shows the data format of issued coupon management DB362 in one Example. The figure which shows the data format of point management DB38 in one Example.

Explanation of symbols

1: Mobile phone 101: Network 102: Communication network 03: Public network 2: POS system 20: POS management server 22: Product management DB 26: POS terminal 3: Sales support system 30: Support server 32: Prospect customer DB 34: Customer DB 36: Coupon management DB 38: Point management DB 39: Log DB 361: Coupon setting DB 362: Issued coupon management DB.

Claims (7)

In a sales promotion system that provides information on products or services (products, etc.) to a user's terminal via a network from a support system,
The terminal has means for acquiring information on the delivered product and transmitting a request for acquiring the e-mail address and coupon of the terminal,
The support system
A first DB for registering personal information of a user who has become a member, a coupon identification information (coupon ID) provided to the terminal in response to a request from the user, and an email address of the user's terminal A DB including a second DB for registering information to be included;
A coupon management unit that provides the requested coupon to the terminal; and a customer management unit that manages information registered in the first and second DBs. When registering personal information of a user, information including the mail address of the user's terminal associated with the coupon ID with reference to the second DB is registered with the member registered in the first DB. A server that performs processing associated with information,
A sales promotion system characterized by comprising: As the second DB, a coupon setting DB for registering original information of a coupon that can be provided to the terminal, and a coupon registered in the coupon setting DB are issued and provided to a user's terminal, The sales promotion system according to claim 1, further comprising an issued coupon management DB for registering a coupon ID of the coupon. As the second DB, a coupon setting DB for registering original information of a coupon that can be provided to the terminal, and an email address of the user's terminal when the coupon is transmitted to the user's terminal in response to the acquisition request And a prospect customer DB for registering information including the coupon ID provided to the terminal. When the customer management unit associates the content of the second DB with the first DB, the customer management unit erases the related coupon ID item in the issued coupon management DB or changes the erase flag. The sales support system according to claim 2. The support system can provide information on products or services (products, etc.) to the user's terminal via the network, and manages a DB that manages information on users and products, etc. A sales promotion method in a system for providing information,
Transmitting a request for acquiring the e-mail address and coupon of the terminal to the support system;
The server;
Step of registering personal information of the user who became a member in the first DB, coupon identification information (coupon ID) provided to the terminal in response to a request from the user, and mail of the user's terminal Registering information including an address in the second DB, providing the requested coupon to the terminal, and registering the user's personal information in the first DB, the second DB And a step of associating information including a mail address of the terminal of the user associated with the coupon ID with information of a member registered in the first DB. . As the second DB, a coupon setting DB for registering original information of a coupon that can be provided to the terminal, and a coupon registered in the coupon setting DB are issued and provided to a user's terminal, The sales promotion method according to claim 5, wherein an issued coupon management DB for registering a coupon ID of the coupon is prepared. As the second DB, a coupon setting DB for registering original information of a coupon that can be provided to the terminal, and an email address of the user's terminal when the coupon is transmitted to the user's terminal in response to the acquisition request And a prospect customer DB for registering information including the coupon ID provided to the terminal.

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