WO2008068907A1

WO2008068907A1 - Commodity information distribution business support processing method and system, and enterprise pr support processing system

Info

Publication number: WO2008068907A1
Application number: PCT/JP2007/051347
Authority: WO
Inventors: Hideki Yamamoto
Original assignee: Yugengaisya Yamamoto
Priority date: 2006-12-07
Filing date: 2007-01-29
Publication date: 2008-06-12
Also published as: TW200825971A; JP2008146231A

Abstract

A bookshop center is provided with a designated books-enterprise advertising database related to books which are designated in advance by enterprises. At the sales time (including a Web order) of the designated books, the enterprise advertising data related to the designated books is extracted and outputted in situ (or instantly), and is distributed by prints or males so that the enterprise PR is mediated/supported by book shops. An enterprise PR support processing system (Za) by a book shop retrieves the presence or absence of the enterprise advertising data designating a book, in situ through a shop terminal (120), for a user having purchased that book at the shop, and extracts and outputs the corresponding enterprise advertising data, thereby to print and distribute that data. Here, the book shop center (110) comprises electronic transaction execution processing means (300), enterprise advertising database creation processing means (200) (and designated books-enterprise advertising database (201)), enterprise advertising print preparation processing means (600) and periodic report balance processing means (800).

Description

Product information distribution business support processing method and system and company PR support processing system

Technical field

[0001] The present invention operates a store and a book Web to support product information distribution work (hereinafter referred to as DM distribution) by direct mail, e-mail or other delivery means as part of business activities of a company or the like. The bookstore headquarters creates computer-searchable database groups for specific readers of magazines and other publications (hereinafter referred to as books) that have undergone membership registration for the extraction or narrowing down of target audiences such as DM. A book that can be generated and used by third parties such as companies (hereinafter referred to as companies) via a computer network. A search website, a DM marketing site including a quote page, and a contract to use the results. Build an order site that includes a page, and on behalf of the company's electronic ordering using the order site, entrust the execution processing related to the delivery of DM, etc. Related to the product information delivery business support processing methods and product information delivery business support processing system in accordance with the bookstore was set to [hereinafter, DM Assistance invention].

[0002] In addition, the present invention introduces a POS system equipped with a books database covering magazines and other publications (hereinafter, books) and operates a store and book Web (hereinafter, referred to as a book operating system). The bookstore headquarters distributes product information, event information, business information and other corporate advertisements as part of sales activities of third parties such as companies (hereinafter referred to as companies) via paper or electronic media. This relates to a company PR support processing system by a bookstore for supporting advertisement distribution business (hereinafter referred to as company PR) [hereinafter referred to as PR support related invention].

[0003] Here, a bookstore refers to all stores that handle books (for example, book Web, old bookstore, video 'DVD. CD rental shop, convenience store, kiosk, etc.) .

[0004] Regarding the PR support related invention, since the input / output processing differs depending on the medium, the system operation mode using the paper medium is at least the store terminal installed in the store (the same as the POS cash register terminal). Web management server operated by the bookstore headquarters and companies For a user who has a host computer equipped with a designated book 'corporate advertisement database associated with a book designated in advance and purchased a book at the store, the book is sent via the store terminal on the spot. It searches for the presence or absence of corporate advertisement data that designates the category, extracts the relevant corporate advertisement data, prints it out instantly, and distributes it along with the purchase of the book.

[0005] In addition, the system operation mode using electronic media is at least a Web management server operated by the bookstore headquarters, and a host including a designated book / company advertisement database associated with a book designated in advance by a company or the like. When a reply email for order confirmation is generated for a user who has a computer and purchased books online on the book website, the company searches for the presence of corporate advertisement data that specifies the book, The company advertisement data that was found was extracted and pasted into the article data of the reply mail or edited and synthesized for distribution.

Background art

[0006] Conventionally, in order to support the delivery of DM, etc., which is performed as a part of business activities of companies, etc., a computer is used to analyze customer purchase trends across different industries and to extract or narrow down customers. There are known proposals for business models that lead to new customer development (see, for example, Patent Document 1).

Patent Document 1: Japanese Unexamined Patent Publication No. 2003-85386

[0007] In addition, as a form of product information management, in stores such as bookstores (including Book Web), information about products such as books purchased by customers is also delivered to customers by e-mail. There is known a computer support system that presents a purchase history or purchase record for each (see, for example, Patent Document 2).

Patent Document 2: JP 2002-63471 A

[0008] First, regarding DM support related inventions, customer information (including subscription history) and book information (including contents) related to books handled by bookstores are made into a database, and DM etc. by user input operations on the website Establish DM and other marketing and ordering sites that include search and quotation related to the extraction or narrowing down of distribution destinations (target customers), and distribute DMs etc. of the companies based on the electronic ordering of companies and other organizations that use the ordering site Execution process related to I don't see anything that was commissioned and acted on behalf of. However, the target customer is a bookstore customer (specific person) who has registered as a member.

[0009] Next, regarding a PR support related invention, a book (class) is designated in advance for a bookstore customer (unspecified person) who has purchased books at a bookstore (including Book Web), and the designated book Prepare company advertisements (contents) to be promoted to purchasers (matched with bookstore customers) of (Class), distribute prints at the cash register, or distribute them in reply emails for order confirmation, In other words, it aims to develop pre-emptive PR activities based on the designation of books, as well as a marketing method that makes it possible to respond quickly by providing a reception point for returns.

[0010] This marketing method is targeted at unspecified persons and is not included in the DM support related invention (it does not fall within the range), so when building a system with computer support, from a new viewpoint of book designation, Assuming a wider range of bookstore customers, proactive PR activities (sales activities) that lead to new customers such as companies are proposed, and as a result, another form of business model is proposed that supports the development of customers (sales) of companies, etc. Will do

[0011] By the way, there has been a proposal for a synergistic effect of corporate PR and attracting customers to stores by providing a print service for documents including corporate advertisements using store terminals of convenience stores (for example, patent documents) (See 3).

Patent Document 3: Japanese Patent Laid-Open No. 2002-116981

[0012] However, if you combine the designated book with the corporate advertisement! /, Has a viewpoint or objective effect! / Or considers the point of carrying out cyclic and strategic marketing by combining new book designation based on return (response) evaluation and corporate advertisement, ,.

Disclosure of the invention

Problems to be solved by the invention

[0013] First, the problem to be solved by the DM support related invention is that a bookstore selectively systematized customers and databases related to books can be used as a customer development tool for distribution of DM etc. with computer support In addition, it is open to the public on the Web, and the execution processing of DM etc. delivery is entrusted on behalf of the user based on electronic ordering. Of course, offline shipping may be outsourced to a logistics service company. [0014] In this case, the personal information of the bookstore customer who is the book reader is a specific customer such as a bookstore who is a book reader who does not violate the regulations of the Personal Information Protection Law or related laws. In terms of promoting PR activities (sales activities) that lead to, as a result, it also proposes a business model that supports the customer development (sales) of companies.

[0015] The invention related to DM support was made in view of such circumstances. First, in order to support the delivery of DM etc. as part of the business activities of companies, etc., the bookstore headquarters is responsible for DM related to customer development. Providing a product information distribution business support processing method and a product information distribution business support processing system by a bookstore that provides computer support for the extraction or narrowing of such distribution and entrusts the execution processing to the agency. .

[0016] Next, the problem to be solved by the invention related to PR support is linked to the bookstore POS system, data links between designated books and company advertisements, and unspecified bookstore users (designated book purchasers) On the other hand, it is possible to support corporate PR by printing corporate advertisements (flyers) at stores or by delivering e-mails, and it is possible to measure the return (response) of customer power by instrumental means. The bookstore headquarters will become the operating body of the new system, and will propose a corporate PR support processing system (business model) that can realize high value-added services that combine book sales and corporate sales activities using IT technology. To do.

[0017] The PR support related invention is made in view of such circumstances, and includes a designated book 'company advertisement database associated with a book designated in advance by a company or the like, and sells the book. At the time of (order), the bookstore can extract the company advertisement data related to the specified book with computer assistance on the spot and output it, and then print or mail it incidentally. It provides a corporate PR support processing system by a bookstore that mediates and supports corporate PR activities.

Means for solving the problem

[0018] First, in order to solve the problems, the DM support related invention is based on the fact that the bookstore headquarters that operates the store and the book Web are supported by For the purpose of extracting or narrowing down the target audience, a group of databases that can be searched by computers is created for specific readers of books that have undergone membership registration, and used by companies (third parties) via a computer network. Available books Search on the web DM and other marketing sites including quotation pages, and order sites including contract pages that use the results are constructed, and distribution of DMs of the companies, etc. based on electronic orders from companies using the order sites This is a product information distribution business support processing method by a bookstore that is entrusted with the execution processing related to this. In addition, it is a merchandise information distribution business support processing system by a bookstore that constitutes a function realizing means for executing processing by a computer to implement this method.

[0019] In this case, it goes without saying that Web management and other computer processing operations operated by the bookstore headquarters may be outsourced to an external agency (outsourcing). In addition, a business format in which the agency provides DM support services as an independent business entity may be considered.

[0020] Next, in order to solve the problem, the PR support related invention introduces a POS system equipped with a books database that covers books, and operates a store and book Web. To support advertising distribution business (same as corporate PR) that distributes product information, event information, business guides and other corporate advertisements as part of sales activities of companies, etc.

At least a store terminal (same as a POS cash register terminal) installed in the store, a Web management server operated by the bookstore headquarters, and a designated book 'corporate advertisement database associated with a book designated in advance by a company, etc. A host computer with

For users who have purchased books at the store, the presence of company advertisement data specifying the books is searched on the spot via the store terminal, and the corresponding company advertisement data is extracted and instantly retrieved. A company PR support processing system by a bookstore that is printed out and distributed along with the purchase of the book,

The bookstore headquarters on the book Web that can be used by companies, etc. via a computer network, a book browsing site that includes a search page for specifying books, and a contract page that includes an estimate page that uses the results, An order site including a company advertisement edit page and an order history confirmation site are constructed, and electronic ordering is received along with the sending of specified data for books and company advertisement edit data from companies etc. that use the order site. Electronic commerce execution processing means for performing

Data entry of designated books based on the electronic ordering and storage of corporate advertisement data Corporate advertising database generation processing means to store and update and systematize, and for users who purchased books at the store, access the host computer via the store terminal on the spot and execute a book-specific search, Corporate advertising print preparation processing means that extracts the corporate advertising data with

Periodic report settlement processing means to regularly report the distribution results of company advertisements to the company and to perform regular accounting according to the results.

It is characterized by comprising.

In addition, as a mail version (use of the Internet) related to advertisement distribution (output) of the above system, a system operator (same as the bookstore headquarters) that operates a book Web with a books database that covers books, In order to support advertisement distribution business (same as company PR) that distributes product information, event information, business information and other corporate advertisements online via electronic media as part of sales activities,

At least a web management server operated by the bookstore headquarters and a host computer with a designated book 'corporate advertisement database associated with books designated in advance by companies, etc. When generating a reply e-mail for confirming an order for a user who purchased online, the company searches for the presence of corporate advertisement data specifying the book, extracts the appropriate company advertisement data, and sends the reply mail. Is a corporate PR support processing system by a bookstore that has been pasted and distributed on other article data and delivered.

The bookstore headquarters on the book Web that can be used by companies, etc. via a computer network, a book browsing site that includes a search page for specifying books, and a contract page that includes an estimate page that uses the results, An order site including a company advertisement edit page and an order history confirmation site are constructed, and electronic ordering is accepted along with the sending of specified data and company advertisement data of books etc. from companies etc. using the order site. Electronic commerce execution processing means for performing accounting processing;

Corporate advertising database generation processing means for data entry of designated books based on the electronic ordering, and storing, updating and systematizing the corporate advertising data;

Reply message for order confirmation to users who purchased books online from the book website When creating a bookmark, perform a book-specific search, extract the appropriate corporate advertisement data, merge it with the article data of the reply email for order confirmation, paste it on the article data screen and synthesize it Email content generation processing means for editing;

Periodic report settlement processing means that regularly reports the company advertisement distribution results to the company and performs regular accounting according to the results.

It is characterized by comprising.

The invention's effect

[0022] First, according to the DM support related invention, it is possible to increase the sales promotion effect (responsibility) because companies and the like can execute PR activities by distributing DMs of their own products accurately and timely by outsourcing. Moreover, customer development can be expanded in terms of promoting sales activities that connect (incorporate) specific customers such as bookstores who are book readers to new customers such as companies. In particular, strategic marketing or merchandising can be implemented for corporate products (including services) advertised in books.

[0023] Next, according to the invention related to PR support, companies and the like can execute PR activities by handbill distribution and mail distribution of their own products accurately and timely by outsourcing, so it is expected to increase the sales promotion effect. In addition, customer development can be expanded by promoting sales activities that connect bookstore customers to new customers such as companies. In particular, a designated book is designated, and a corporate PR is conducted targeting the bookstore customers who have purchased the designated book as a target for new customer development. Based on the evaluation of return (or response), the designated book is changed and the advertisement content is replaced. Because it can respond quickly with computer support, it is possible to develop preemptive marketing.

BEST MODE FOR CARRYING OUT THE INVENTION

First, the best mode of implementation of the DM support related invention is a product information distribution business support processing system by a bookstore for implementing the above-mentioned product information distribution business support processing method.

[0025] That is, the bookstore headquarters that operates the store and book Web. A group of databases that can be searched by a computer with a specific reader of a book that has been registered as a target candidate for extracting or narrowing down distribution destinations (target customers) such as DM. A book that can be used by companies (third parties) via a computer network. An order site including a DM marketing site and a contract page that uses the results is constructed, and the execution processing related to the DM delivery of the company is entrusted based on the electronic ordering of the company using the order site. A product information distribution business support processing system by a bookstore

Based on the membership registration related to the subscription of books, a data entry is made selectively to a specific customer who is permitted to distribute business information of companies, etc. by DM, etc. Book specific customer management database generation processing means for accumulating purchase history data and systematizing it by updating;

A book information management database generation processing means for accumulating and systematizing at least a book name, an issue date, a catalog including advertisement types and advertisements regarding the contents of the books;

Book A search marketing screen including a search input screen and a search output screen on the Web. Build a marketing site such as a DM, and store each management database based on the search conditions entered online by the connected company. Use it to perform execution searches and statistical processing, display at least the number of DMs and other delivery destinations, expenses and other estimated items, and build an order site consisting of contract pages including order screens and accounting screens. An electronic commerce execution processing means for electronically executing a contract based on the selection input of the company, etc .;

Based on online ordering from companies using the above order screen, order confirmation notification will be sent back online and Z or mailed, customer selection including number of delivery and other condition settings will be made and delivery list will be created After completion of mail delivery processing or offline dispatch processing of DM content based on the list creation processing means and the DM etc. order list, at least data processing regarding the number of received or arrived is completed and completed for the company etc. It is characterized by the completion report processing means such as DM that distributes the report by e-mail.

Next, the best mode for carrying out the PR support related invention is that, in the corporate PR support processing system configuration (common), the corporate advertisement database generation processing means is always accessible via the order history confirmation site, It is maintained so that data can be updated for replacement, and changes to corporate advertising data can be received from companies after electronic ordering at any time. is doing.

[0027] Fig. 10 shows a corporate PR support processing system using paper media [same as PR support example system (Chrysal print) described later. ] Is a block diagram for explaining the outline of the configuration of claims [Claims 3 and 4].

FIG. 11 shows a company PR support processing system using electronic media [same as PR support example system (flyer mail) described later. ] Is a block diagram for explaining the outline of the configuration of claims [Claims 5 and 6].

[0029] In the system configuration relating to advertisement distribution on paper media, it is immediately reflected in the corporate advertisement print preparation processing means.

[0030] In addition, in the system configuration relating to the advertisement distribution of the electronic medium, it is immediately reflected in the mail content generation processing means (claims 4 and 6).

[0031] Further, the corporate advertisement data includes at least a two-dimensional barcode (same as QR code) accessible to the corporate website and Z or affiliate site in any of the above-mentioned media. The customer's return (response) is output and displayed by any of the above-mentioned media, and the code is used as an input source. Figure 12 shows a schematic diagram of the network configuration.

[0032] Here, an affiliate is an advertising site linked to a company site on the Web, and when a user purchases a product via the advertising site or simply accesses it, When the company power is paid to the administrator (affiliator) of the advertising site, V, the performance guarantee type advertising system is designated.

Example 1

First, an embodiment of the DM support related invention will be described below with reference to the accompanying drawings.

Here, the method of the present invention and the system of the present invention have substantially the same processing contents, and are described as a DM support embodiment system for convenience. In addition, from the viewpoint of showing the optimal and specific system operation mode, the target book (class) is specified as a magazine (class) and explained. Therefore, it should be understood that the function realization means that are the constituent elements are also described as “magazines”.

FIG. 1 is an explanatory diagram of a schematic configuration of a DM support embodiment system.

FIG. 2 is a flowchart for explaining the processing procedure of the DM support embodiment system.

FIG. 3 is a block diagram illustrating processing means of the DM support embodiment system. FIG. 4 is an explanatory diagram showing an example of member registration data by the magazine specific customer management database generation processing means in the DM support embodiment system.

FIG. 5 is an explanatory view showing an example of purchase history data by the magazine specific customer management database generation processing means in the DM support embodiment system.

FIG. 6 is an explanatory diagram showing an example of magazine data by the magazine information management database generation processing means in the DM support embodiment system.

FIG. 7 is an explanatory diagram showing an example of condition input for search contents by the electronic commerce execution processing means in the DM support embodiment system.

FIG. 8 is an explanatory diagram showing an example of display output of search results by the electronic commerce execution processing means in the DM support embodiment system.

[0042] As shown in FIG. 1, FIG. 2 and FIG. 3, the DM support example system X has the store 20 and the book store headquarters 10 that operates the book Web bll. In addition, a database searchable database group (1, 2) is created for specific readers 30 of journals who have registered as members, and companies 40 (third parties) can use them via a computer network. A website such as DM and other marketing sites including search pages and quotation pages, and an ordering site including contract pages that use the results are built on the Web 11 and based on electronic orders from companies that use the order sites, It is a product information distribution business support processing system by a bookstore that performs execution processing related to distribution of DM, etc. by the company.

[0043] Thus, individual function realizing means that are characteristic configurations will be described. For the sake of understanding, a description of an artificial operation that deviates from the invention configuration is also added.

[0044] As shown in FIG. 4 and FIG. 5, the magazine specific customer management database generation processing means 1 is based on the member registration related to the subscription of the magazine, and the specific customer who has permitted distribution of business information such as companies by DM etc. Then, data entry is selectively performed, and the purchase history data of magazines is accumulated and updated for the specific customer and systematized.

Here, the member registration method and the method of selecting a specific customer may be artificial processes. This is the force considered as the input source.

[0046] For example, when a customer visits a store, the name, address, telephone number, mail Fill in personal information such as address, age, gender, and occupation, and give it to the salesperson. At this time, in accordance with the Act on the Protection of Personal Information or related laws, we will confirm the approval or disapproval of DM distribution. A licensed (accepted) customer is a specific customer related to the present invention. In addition, since the specific customer becomes a cooperative customer for the bookstore as a monitor or a bleeder, at least purchase of magazines should be able to receive benefits by the point system.

[0047] The bookstore salesperson receives the membership application form, confirms the contents, inputs the information into a computer, and issues a membership card to the customer. Input data is registered in the host computer 10 of the bookstore headquarters (hereinafter referred to as the bookstore headquarters PC), and data entry is made selectively for specific customers.

[0048] Also, the customer accesses the bookstore homepage (hereinafter referred to as the bookstore HP.;! ¹ ^^!) Site (book Webll) from their home computer 30 (same as the customer's PC) and registers as a member. Also good. At that time, the membership card will be issued by hand at the time of visit or by mail. Book Web 11 is one of the websites of the bookstore HP.

[0049] Then, when a customer who has registered as a member purchases magazines at the store, he / she presents membership powers at the time of payment processing, thereby generating cash register data (including magazine names). This cash register data and specific customer data are merged, and the purchase history is extracted, integrated into the magazine specific customer management database, and stored (updated).

[0050] In addition, customers may purchase magazines by accessing the bookstore HP (Book Webll) from their home computer 30. In that case, accounting processing data (including the magazine name) and specific customer data are merged, the purchase history is extracted, integrated into the magazine specific customer management database, and stored (updated).

[0051] As shown in FIG. 6, the magazine information management database generation processing means 2 accumulates and organizes at least a catalog and an advertisement article including the magazine name, publication date, and type regarding the contents of the magazine. is there. Thus, magazines (or their electronic data) are input sources.

[0052] For example, the clerk at the bookstore headquarters places necessary information on magazines, etc. handled by the bookstore (for example, for each magazine, the magazine name, genre of magazine, publisher, price, etc. Data of major company names and their advertising product genres). Or publisher Alternatively, it may be a method of accessing information such as a magazine provided by a publisher / publishing company (publishing agency), acquiring information, and inputting data. Furthermore, the information may be extracted by selecting necessary information using magazine content (electronic data) created by a publisher as an input source.

[0053] As shown in FIGS. 7 and 8, the electronic commerce execution processing means 3 constructs and connects to a marketing website such as a search / estimate page group including a search input screen and a search output screen on the book Webll. Based on the search conditions entered online, execute search and statistical processing using each management database, and display at least the number of DM distribution destinations (number of hits), cost, and other estimated items At the same time, an order site consisting of a contract page group including an order screen and an accounting screen is constructed, and a contract is concluded electronically based on the selection input of the company.

[0054] For example, a clerk of a company, etc., who wants to distribute its product information DM, etc., uses a computer 40 (hereinafter referred to as a company PC) installed in the company, etc. Download the marketing site and enter the name of the magazine, etc. purchased by the customer that the company wants product information, the DM transmission or e-mail transmission information transmission method, and the total number of distribution destination customers in the specified fields. . In this predetermined column, the search conditions (ordering conditions) of the company are shown. Companies, etc. will receive user permission after registering with the bookstore headquarters (including admission screening and authentication methods). This procedure can be performed on the net using known methods (online registration).

[0055] In addition to setting the magazine name, the search condition (input) is based on the genre of the magazine, if the condition is the name of the main company that published the advertisement in the magazine, Set the conditions of the industry of the main company, the condition of the product genre advertised by the main company, the condition of part of the customer's address, age, gender and occupation. It is preferable to configure it to meet the needs of multiple viewpoints.

[0056] Search results (including quotations) are retrieved from the bookstore headquarters DB by using an automatic program such as a search engine. The purchase frequency is high, the customer's age-specific 'gender', 'address category', 'aggregate value by occupation' category, the aggregate value of purchase history, the name of the main company that placed the advertisement in the magazine, etc. Estimate of the genre of goods and the fee for bookstores to distribute product information

40 The output is displayed in the designated column at the bookstore HP (ll) displayed above.

[0057] Here, this type of automatic program has a function of artificial intelligence, and when selecting customers, in the case of buyers of the same magazine, etc., priority is given to customers with high purchase frequency, or the same In the case of customers with frequent purchases, it is preferable to give weights to prioritize the selection of customers with the highest purchase frequency at the most recent time!

[0058] Companies, etc. Check the search results (output contents) on PC40, and if you would like this bookstore to consign product information distribution in accordance with these contents, select the order site of the bookstore HP (ll)

Execute input according to the contract conclusion procedure and place an electronic order.

[0059] Order list creation processing means 4 such as DM, based on online orders from companies, etc. using the order screen, returns order confirmation notifications online and Z or emails, including the number of items sent and other condition settings A selection is made to create a destination list.

[The list creation example is not shown. ]

[0060] For example, a bookstore headquarters that has been commissioned to distribute merchandise information from a company or the like by electronic ordering receives DM and other contents ordered from the company and sends them to a customer whose list is extracted in the name of the bookstore (offline shipping). In this case, it may be considered to consign shipping to a logistics service company.

[0061] If the orderer (company, etc.) desires, the contents such as DM may be delivered to customers (PC, monophone or mobile phone) 30 by e-mail instead of off-line shipping.

[0062] The DM completion report processing means 5 performs at least data processing on the number of received or arrived after the completion of mail delivery processing or offline dispatch processing of DM content based on the DM order list. The completion report will be delivered by e-mail. [Report examples are not shown. ]

[0063] For example, the bookstore confirms the delivery results to customers such as DM, sends a notification of the completion of the commissioning action to the commissioning company, and charges the commissioning company for the commission for distributing product information, When the commissioned company pays a fee, the transaction for the product information delivery agency is completed.

[0064] According to this configuration, a bookstore incidental as an organization that provides business agency services for companies and the like. You can expand your business.

[0065] In particular, with regard to the magazine information management database (2), it is possible to build a DM delivery service agency system (Y) for advertising companies, using corporate advertising articles published in magazines as an input source. Be considered. (See Fig. 3)

[0066] In this case, as shown in the system configuration outline explanatory diagram in FIG. 9, in the suitable delivery service agent system DM, etc., the store 20, the bookstore headquarters 10 that operates the book Webll, and the magazine advertisement listing company 40, Magazine Publisher 50, Magazine Subscriber 30 or Logistics Service Company 60 are accessible via the computer network to at least the host computer 10 in the bookstore headquarters and connected to enable input / output operations. Company (or publishing and selling company) 50 computerized advertising content to save the journal information management database generation process, and sent DM order list (4) to distribution service company 60 for distribution (DM etc.) (Distribution means) can be improved.

[0067] Here, corporate materials attached to (or enclosed with) DM (contents such as DM) may be supplied in cooperation between the company or printing company and the logistics service company.

[0068] In short, bookstores provide a business model for acquiring new customer development routes that are different from mass media in corporate PR activities, as a bookstore intervenes as a key person for the distribution of DM (network structure). is there.

Example 2

[0069] A company PR support processing system which is an embodiment of a PR support related invention [hereinafter PR support implementation system (flyer print). ] Will be described below with reference to the accompanying drawings.

FIG. 13 is a schematic explanatory diagram of the configuration of the PR support embodiment system.

FIG. 14 is a flowchart for explaining the processing procedure.

[0072] As shown in Fig. 10 (previous), Fig. 13, and Fig. 14, PR support example system (flyer print) Za is a POS system with a books database 99 that covers books [illustration Stores and bookstore headquarters that operate book Weblll 110 power companies, etc. Supporting corporate PR that distributes product information, event information, business information and other corporate advertisements as paper as part of 140 sales activities In order to do this, store terminal 120 installed in the store (same as POS cash register terminal), Web management server operated by bookstore headquarters 110, and enterprise 140 etc. Designated books related to designated books · A host computer (110) equipped with a corporate advertising database 201, and for users who have purchased books at the store via the store terminal 120 on the spot A company by a bookstore that searches for the presence of corporate advertising data that specifies the relevant books, extracts the relevant corporate advertising data, prints it out instantly, and distributes it when the books are purchased PR support processing system.

[0073] In its characteristic configuration, at least electronic commerce execution processing means 300, corporate advertisement database generation processing means 200, corporate advertisement print preparation processing means 600, and periodic report settlement processing means 800 are provided as function realizing means. is doing.

[0074] Therefore, individual function realizing means will be described. For the sake of understanding, a description of an artificial operation that deviates from the configuration of the invention is also added. Also refer to the block diagram in Figure 10.

[0075] The electronic commerce execution processing means 300 includes a book browsing site 301 including a search page for designating a book on a book Weblll that can be used by a company or the like via a bookstore headquarters 110 computer network, and The contract page including the estimate page that uses the result, the order site 302 including the company advertisement editing page, and the order history confirmation site 303 are constructed, and the company etc. 140 using the order site 302 receives 140 In addition to sending designated data and company advertisement edit data, it accepts electronic orders and performs primary accounting (304).

[0076] As described above, companies that order (order) handbill prints using the menu for the company PR support service prepared by bookstore headquarters 110 on the book Weblll 140 [hereinafter referred to as entry companies. ], Data entry of designated books, corporate advertisement data, number of issued sheets, etc. is performed, and a contract is electronically concluded between the bookstore headquarters no and the entry company 140.

[0077] In this processing procedure, as shown in Stepl to Step5 of FIG. 14, the entry company 140 uses a search menu (including browsing) provided by the bookstore headquarters 110 on the book Weblll to specify a book, Enter the number of leaflets and other PR methods, execute the cost estimate, get a quote response, and send the corporate advertisement data (flyer data) for the first time. In addition, company advertisement data (flyer data) will be updated and sent as necessary.

FIG. 15 schematically shows a configuration example of the menu screen of the browsing site on the book Web. FIG. 16 schematically shows a configuration example of the menu screen of the order site on the book Web.

[0080] As shown in FIG. 16, on the menu screen of the order site 302, the current bidding status and rank are displayed together with the application amount. This means that publicly known methods of IT auctions can be introduced.

[0081] As shown schematically in FIG. 17 as an example of the company information related to the examination, it is natural that the bookstore headquarters examines the entry company before closing the contract.

The corporate advertisement database generation processing means 200 performs data entry of designated books on the basis of electronic ordering, and stores and updates corporate advertisement data for systematization.

[0083] Here, the order history confirmation site 303 is accessible at all times and is maintained so that data can be updated in order to replace advertisements, and changes in corporate advertising data can be received from companies after electronic ordering at any time. And

[0084] The company advertisement print preparation processing means 600 accesses the host computer (110) via the store terminal 120 on the spot for a user who purchased books at the store, and executes a book designation search. The relevant corporate advertisement data is extracted and printed out instantly (flicker print).

[0085] As shown in Step 6 to Step 8 of FIG. 14, this processing procedure is performed at the point-of-sale at the POS register, and if it is “applicable” via the book designation search process (400), it is immediately attached. ! / Automatically output (600) leaflet prints from a ruling press.

[0086] Periodic report settlement processing means 800 periodically reports the distribution result of the company advertisement to the entry company 140, and performs a regular accounting process corresponding to the record.

[0087] In this processing procedure, sending to the force entry company 140 shown in Step 9 of FIG. 14 is not necessarily performed via electronic means.

It should be noted that the bookstore headquarters 110 naturally manages the results of the entry company 140 in the settlement process. Fig. 18 schematically shows an example of the configuration of the display screen for performance management data on the bookstore headquarters PC (110).

[0089] Further, the corporate advertisement data (flyer data) includes at least a two-dimensional bar code (same as QR code) accessible to the entry company's 140 website and Z or affiliate site (150; 160). ) And the code as an input source. And customer return (Response) is measured by instrumental means. See the network configuration overview in Figure 12.

[0090] As a matter of course, the distribution result [evaluation of return (response)] is reflected in the menu for the corporate PR support service prepared by the bookstore headquarters 110 on the book We bill. If the usage record of this system grows, it will be possible to expand the usefulness (contribution) by supplementing the contents of services related to corporate PR support.

[0091] According to this configuration, it is possible to expand the incidental operations of bookstores as an organization that provides computer support (business agency services) for corporate PR. Looking at this as a business format, bookstores will become the operating entity of the corporate PR support processing system that will play a role in new corporate PR activities, and it will be possible to realize high value-added services that combine book sales and corporate sales activities using IT technology. Is.

[0092] In short, bookstores acquire new customer development routes that are different from mass media in corporate PR activities through the distribution of flyer prints (or distribution of flyer mails described later) as a key person. It provides a proactive marketing method (business model).

Example 3

[0093] A company PR support processing system which is another embodiment of the PR support related invention [hereinafter referred to as PR support embodiment system (flyer mail). ] Will be described below with reference to the accompanying drawings.

[0094] As shown in Fig. 11 (previous), Fig. 13, and Fig. 14, PR support example system (flyer email) Zb is an email version (PC, mopile or As a part of 140 sales activities, the bookstore headquarters operates a book Weblll with a book database 99 that covers books, etc. Other company advertisements distributed online via electronic media To support PR, the web management server operated by bookstore headquarters 110 and designated books related to books designated by companies in advance For users who have a host computer with a database and purchased books online at the Book Weblll site, specify the books when generating a reply e-mail for order confirmation. Find the presence or absence of corporate advertising data, reply to extract corporate advertising data for which the corresponding Mae This is a company PR support processing system by a bookstore that merges, pastes, and other composite edits to the article data. Merge is, s (?) Of merge.

[0095] In its characteristic configuration, at least electronic commerce execution processing means 300, corporate advertisement database generation processing means 200, mail content generation processing means 700, and periodic report settlement processing means 800 are provided as function realizing means. ing.

Here, the configuration difference from the PR support embodiment system (flyer print) Za is the mail content generation processing means 700, and other function realizing means are common. Also refer to the block diagram in Figure 11.

[0097] The email content generation processing means 700 executes a designated book search when generating a reply email for order confirmation for a user who has purchased books online on the book Weblll site, and the corresponding corporate advertisement The data is extracted and merged with the article data of the reply mail for order confirmation, or is pasted on the article data screen and synthesized and edited.

[0098] For corporate advertising data (flyer mail), at least a URL, banner advertisement, or two-dimensional barcode (same as QR code) that can access the company's website and Z or affiliate website. The return of the customer (response) using the code as an input source is measured by instrumental means. Refer to the network configuration overview in Figure 12.

[0099] By the way, with regard to corporate PR, we would like to clarify the difference from the present invention in which the PR method of regularly sending e-mail magazines to registered users is known.

[0100] The flyer email in the present invention (PR support related invention) incorporates a spot advertisement (flyer) only when the book purchased online by the user on the book website is a designated book pre-selected by a company, etc. However, it is different in that the reply email for order confirmation is delivered to the user and the response is based on the user's action (direct mail).

[0101] In short, it can be said to be a PR method that anticipates the user's directivity for purchasing books.

Industrial applicability [0102] First, the DM support related invention supports the computer in the extraction or narrowing down of the DM distribution related to customer development by the bookstore headquarters in order to support the distribution of the DM as a part of the business activities of the company etc. It provides a new business model and has high industrial utility value.

[0103] Next, the PR support related invention is based on the fact that the bookstore headquarters mediates (represents) advertisement distribution (or advertisement distribution) as part of company PR with computer support, and the bookstore customer is the customer of the company. It provides a new marketing method (business model) that leads to development, and has high industrial utility value.

Brief Description of Drawings

FIG. 1 is a schematic explanatory diagram of a configuration of a DM support example system.

FIG. 3 is a block diagram for explaining processing means of the DM support embodiment system.

FIG. 4 is an explanatory diagram showing an example of member registration data by a book specific customer management database generation processing means in the DM support embodiment system.

FIG. 5 is an explanatory view showing an example of purchase history data by a book specific customer management database generation processing means in the DM support embodiment system.

FIG. 6 is an explanatory diagram showing an example of book data by a book information management database generation processing means in the DM support embodiment system.

FIG. 7 is an explanatory diagram showing an example of search condition input by the electronic commerce execution processing means in the DM support embodiment system.

FIG. 9 is an explanatory diagram of the outline of the configuration of a delivery service agency system for DM, etc., in which a part of the configuration of the DM support example system is changed.

FIG. 10 is a block diagram illustrating an outline of the configuration of the PR support example system (flyer print).

FIG. 11 is a block diagram for explaining the outline of the configuration of the PR support example system (flyer mail). FIG. 12 is a schematic diagram of a network configuration.

FIG. 13 is a schematic explanatory diagram of the configuration of the PR support example system (flyer print Z flyer mail).

FIG. 14 is a flowchart for explaining the processing procedure of the PR support embodiment system (flyer print Z leaflet mail).

FIG. 15 is a schematic explanatory view showing a configuration example of a menu screen of a browsing site on a book Web.

FIG. 16 is a schematic explanatory diagram showing a configuration example of a menu screen of an order site on a book Web.

FIG. 17 is a schematic explanatory view showing an example of company information related to examination.

FIG. 18 is a schematic explanatory diagram showing a configuration example of a display screen of performance management data on the bookstore headquarters PC.

Explanation of symbols

1 Magazine [Books] Specific Customer Management Database Generation Processing Method (Procedure)

2 Magazine [Books] Information Management Database Generation Processing Method (Procedure)

3 Electronic commerce execution processing means (Procedure)

4 DM order list creation processing means (procedure)

5 DM completion report processing means (Procedure)

10 Bookstore headquarters (PC)

11 Book Web (Bookstore HP)

20 stores (PC)

30 customers (PC, mopile or mobile phone)

40 Companies (PC)

50 Publisher or publisher (PC)

60 Logistics service company (PC)

X DM support example system [product information distribution business support processing system]

Y DM and other delivery service agency system

100 designated book data entry processing means

200 corporate advertising database generation processing means

201 Designated Books' Corporate Advertising Database 300 electronic commerce execution processing means

301 book browsing site

302 order site

303 Order History Confirmation Site

304 Primary accounting method

400 book specified search processing means

500 advertising data extraction processing means

600 enterprise advertising print preparation processing means

700 mail content generation processing means

800 periodic report settlement processing means

110 bookstore headquarters (PC; host computer)

111 Book Web (Bookstore HP)

120 store terminals (POS cash register)

130 customers (PC, mopile or mobile phone)

140 companies (PC)

150 Affiliator

160 affiliate service provider (ASP)

170 Publishing Sales Company (Publishing Agency)

99 Book database (POS linked)

Za PR support example system (flyer print) [enterprise PR support processing system] Zb PR support example system (flyer mail) [enterprise PR support processing system]

Claims

The scope of the claims

In order to support product information distribution work (hereinafter referred to as DM distribution) by direct mail, e-mail and other means of delivery as part of sales activities of companies, etc.

The ability of the bookstore headquarters that operates the store and the book Web As a candidate for specific readers of magazines and other publications (hereinafter referred to as books) that have undergone membership registration regarding the extraction or narrowing down of target audiences such as DM A marketing site that creates computer searchable databases and includes search pages and quotation pages on a book web that can be used by third parties such as companies (hereinafter referred to as companies) via a computer network. And an order site including the contract page that uses the result, and based on the electronic order from the company that uses the order site, the execution process related to the DM etc. distribution of the company is entrusted The product information distribution business support processing method by the bookstore,

Based on the membership registration related to the subscription of books, a data entry is made selectively to a specific customer who is permitted to distribute business information of companies, etc. by DM, etc. The book specific customer management database generation processing procedure for accumulating purchase history data and systematizing it,

A book information management database generation processing procedure for accumulating and systematizing at least a book name, an issue date, a catalog including advertisement types and advertisements regarding the contents of the books

Book A search marketing screen including a search input screen and a search output screen on the Web. Build a marketing site such as a DM, and store each management database based on the search conditions entered online by the connected company. Use it to perform execution searches and statistical processing, display at least the number of DMs and other delivery destinations, expenses and other estimated items, and build an order site consisting of contract pages including order screens and accounting screens. An electronic commerce execution processing procedure for electronically executing a contract based on the selection input of the company, etc .;

Based on online ordering from companies using the above order screen, order confirmation notification will be sent back online and Z or mailed, customer selection including number of delivery and other condition settings will be made and delivery list will be created E-mail delivery processing or offline dispatch processing is executed based on the list creation processing procedure and the order list such as DM After completion, perform data processing on at least the reception rate or arrival rate, and send the completion report to the relevant company by e-mail.

A product information distribution business support processing method by a bookstore characterized by including

The ability of the bookstore headquarters that operates the store and book Web The target candidate is a specific reader of magazines and other publications (hereinafter referred to as books) that have undergone membership registration regarding the extraction or narrowing down of target audiences such as DM. A marketing site that creates computer-searchable databases and includes search pages and quotation pages on a book web that can be used by third parties such as companies (hereinafter referred to as companies) via a computer network. And an order site that includes a contract page that uses the results, and based on the electronic order from the company that uses the order site, the execution process related to the delivery of DM, etc. of the company is entrusted A product information distribution business support processing system by a bookstore,

Based on online ordering from a company using the order screen, the order confirmation notification is sent back online and Z or emailed, and the customer selection including setting the number of delivery and other conditions DM and other order list creation processing means for creating a delivery destination list, and mail distribution processing or offline dispatch processing based on the order list such as DM. DM etc. completion report processing means to deliver the completion report to

A product information distribution business support processing system by a bookstore characterized by comprising:

A system operating entity (hereinafter referred to as the bookstore headquarters) that operates a store and book Web by introducing a POS system equipped with a books database that covers magazines and other publications (hereinafter referred to as books) To support advertisement distribution business (hereinafter referred to as “Company PR”) that distributes product information, event information, business information and other corporate advertisements as a part of sales activities of third parties (hereinafter referred to as “Company”). In addition,

For users who have purchased books at the store, access the host computer via the store terminal on the spot, perform a book-designated search, extract the relevant corporate advertisement data, and print it out instantly. Corporate advertising print preparation processing means; Periodic report settlement processing means to regularly report the distribution results of company advertisements to the company and to perform regular accounting according to the results.

Corporate PR support processing system by a bookstore, characterized by having

[4] The corporate advertisement database generation processing means is always accessible via the order history confirmation site and the order site and is maintained so that the data can be updated to replace the advertisement. 4. The company PR support processing system by a bookstore according to claim 3, which accepts change sending as needed and immediately reflects it in the company advertisement print preparation processing means.

[5] A system operating entity (hereinafter referred to as the bookstore headquarters) that operates a store and book Web by introducing a POS system equipped with a books database that covers magazines and other publications (hereinafter referred to as books). Supporting advertisement distribution business (hereinafter referred to as “Company PR”) that distributes product information, event information, business information and other corporate advertisements via electronic media as part of the sales activities of third parties (hereinafter referred to as “Company”). To do

Corporate advertising database generation processing means for data entry of designated books based on the electronic ordering, and storing, updating and systematizing the corporate advertising data; When generating a reply email for order confirmation for a user who has purchased books online on the book website, a specified book search is performed to extract the relevant corporate advertisement data and for the order confirmation. The ability to merge with the reply mail article data, the mail content generation processing means to paste and edit the article data screen,

Corporate PR support processing system by a bookstore, characterized by having

[6] The corporate advertisement database generation processing means can be accessed at any time via the order history confirmation site and is maintained so that the data can be updated for replacement of advertisements. 6. The company PR support processing system by a bookstore according to claim 5, which receives mails as needed and immediately reflects them in mail content generation processing means.

[7] The corporate advertisement data includes at least a two-dimensional barcode (same as a QR code) accessible to the website of the company or bookstore headquarters and a Z or affiliate site. A company PR support processing system using the bookstore described in any one of the items.