JP2007102364A - Support processing method for commodity information distribution operation and support processing system for commodity information distribution operation by bookstore - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To promote PR activities (business activities) leading a specific customer of a bookstore or the like, which is a magazine subscriber to a new customer of an enterprise or the like by operating a marketing site of a DM or the like on a book Web, disclosing it to the enterprise, being entrusted with execution processing related to distribution of the DM or the like, and substitutionally performing it by a bookstore head office. <P>SOLUTION: In this support processing method (system) for commodity information distribution operation by the bookstore, the bookstore head office (10) generates computer-searchable database groups (1, 2) with the specific subscriber of magazines through member registration as a target candidate with respect to extraction or narrow-down of a target person of a distribution destination of the DM or the like, constructs the marketing site of the DM or the like including a retrieval page and an estimation page, and an order site including a contract page using a result thereof on the book Web capable of being used via a computer network by the enterprise or the like (a third party), and is entrusted with the execution processing (3, 4, 5) related to the distribution of the DM or the like of the enterprise or the like and substitutionally performs it on the basis of electronic order placement from the enterprise or the like using the order site. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention provides a store and bookstore headquarters operating a book Web to support product information distribution business (hereinafter, DM distribution) by direct mail, e-mail and other delivery means as part of business activities of a company or the like. In addition to generating a group of databases that can be searched by computers for candidate candidates of journals and other publications (hereinafter referred to as magazines) that have undergone membership registration, for the extraction or narrowing down of target audiences such as DMs, An order site including a search page on a book Web that can be used by a third party such as a company (hereinafter referred to as a company) via a computer network, a marketing site such as a DM including a quotation page, and a contract page using the result. Based on the electronic ordering from the company using the order site, the execution processing related to the DM etc. distribution of the company is entrusted Related to the product information delivery business support processing methods and product information delivery business support processing system in accordance with the bookstore was so behalf.

Traditionally, in order to support the delivery of DM, etc., as part of business activities of companies, etc., new customers are cultivated by using computers to analyze customer purchasing trends across different industries and extract or narrow down customers. There is known a proposal of a business model that can be connected to (see, for example, Patent Document 1).
JP 2003-85386 A

In addition, as a form of product information management, information on products such as books purchased by customers at stores such as book stores (including book Web) is delivered to customers from the book stores and the like, and purchase histories or purchase results for each customer. There is known a computer support system that presents (see, for example, Patent Document 2).
JP 2002-63471 A

  However, customer information (including subscription history) and magazine information (including contents) related to magazines handled by bookstores are compiled into a database, and the distribution destination (target customer) such as DM is extracted or narrowed down by the user's input operation on the website. Established a DM marketing and order site including search and quotation, and based on electronic orders from companies using the order site, commissioned and executed the execution process related to DM etc. There has been no proposal for a merchandise information distribution business support processing method and a product information distribution business support processing system by a bookstore.

  The problem to be solved is to publish a database group related to customers and magazines selectively organized by bookstores on the Web so that it can be used as a customer development tool related to distribution of DM etc. with computer support. It is in the point of entrusting and executing the execution processing of DM etc. delivery based on electronic ordering. Of course, offline shipping may be outsourced to a logistics service company.

  In this case, the personal information of bookstore customers who are magazine readers does not violate the regulations of the Personal Information Protection Law, and PR activities (business activities) that connect specific customers such as bookstores as magazine readers to new customers such as companies As a result, it also proposes a business model that supports the customer development (sales) of companies.

  The present invention has been made in view of such circumstances, and in order to support the delivery of DM and the like as a part of the business activities of companies and the like, the bookstore headquarters extracts or narrows down the extraction or narrowing down of the delivery of DM etc. related to customer development The present invention provides a merchandise information distribution business support processing method and a merchandise information distribution business support processing system by a bookstore that supports and delegates the execution processing.

In order to solve the problem, the present invention supports the delivery of DM, etc. as a part of business activities of companies,
The bookstore headquarters that operates the store and book Web generates a computer searchable database group for specific readers of magazines that have undergone membership registration as target candidates for extracting or narrowing down the target audiences such as DM, An order site including a search page, a DM marketing site including a quotation page, and a contract page using the result on a book Web that can be used by a company or the like (third party) via a computer network. A product information distribution business support processing method by a bookstore that entrusts and performs execution processing related to DM distribution of a company based on an electronic order from a company using the site,
Based on membership registration regarding magazine subscription, data entry is selectively made for a specific customer who is permitted to distribute business information such as companies by DM, etc., and magazine purchase history data is accumulated for the specific customer, and The magazine specific customer management database generation processing procedure to be updated and systematized,
A magazine information management database generation processing procedure for accumulating and systematizing catalogs and advertisement articles including at least the magazine name, publication date, and type related to the contents of the magazines,
Build a DM marketing site consisting of a search / quotation page group including a search input screen and a search output screen on the book Web, and use each management database based on the search conditions entered online from the connected company. Performs execution search and statistical processing, displays at least the number of DM distribution destinations extracted, costs, and other estimated items, and builds an order site consisting of a contract page group including an order screen and an accounting processing screen. An electronic commerce execution process procedure for electronically executing a contract based on a selection input of
An order list such as DM that creates a delivery destination list by sending an order confirmation notification online and / or delivering an email based on online ordering from a company or the like using the order screen, making a customer selection including setting the number of delivery and other conditions Creation process,
After completing the mail delivery process or offline shipping process for DM content based on the DM order list, perform at least the data processing related to the reception rate or arrival rate, and complete the DM etc. to deliver the completion report to the company It includes a report processing procedure.

  In addition, the present invention is a merchandise information distribution business support processing system by a bookstore configured to execute each processing procedure by a computer in order to implement the above method.

  According to the present invention, since a company or the like can execute PR activities by distributing DMs of its own products accurately and in a timely manner through outsourcing, it can be expected to increase the sales promotion effect (response). In addition, customer development can be expanded in terms of promoting sales activities that connect (incorporate) specific customers such as bookstores that are magazine readers to new customers such as companies. In particular, it is possible to develop strategic marketing or merchandising for corporate products (including services) advertised in magazines.

  The best mode for carrying out the present invention is a merchandise information distribution business support processing system by a bookstore for carrying out the above method.

In other words, the bookstore headquarters that operates the store and the book Web generates a group of databases that can be searched by a computer, targeting specific readers of magazines that have undergone membership registration, regarding the extraction or narrowing of distribution destinations (target customers) such as DM. At the same time, on the book Web that can be used by companies (third parties) via a computer network, a search site, a DM marketing site including a quote page, and an order site including a contract page using the result are constructed. , Based on an electronic order from a company using the order site, a merchandise information distribution business support processing system by a bookstore that entrusts and performs an execution process related to the DM distribution of the company,
Based on membership registration regarding magazine subscription, data entry is selectively made for a specific customer who is permitted to distribute business information such as companies by DM, etc., and magazine purchase history data is accumulated for the specific customer, and Magazine specific customer management database generation processing means to be updated and systematized,
Magazine information management database generation processing means for accumulating and systematizing catalogs and advertisement articles including at least the magazine name, publication date, and type regarding the contents of the magazines,
Build a DM marketing site consisting of a search / quotation page group including a search input screen and a search output screen on the book Web, and use each management database based on the search conditions entered online from the connected company. Performs execution search and statistical processing, displays at least the number of DM distribution destinations extracted, costs, and other estimated items, and builds an order site consisting of a contract page group including an order screen and an accounting processing screen. An electronic commerce execution processing means for performing a contract conclusion electronically based on the selection input;
An order list such as DM that creates a delivery destination list by sending an order confirmation notification online and / or delivering an email based on online ordering from a company or the like using the order screen, making a customer selection including setting the number of delivery and other conditions Creation processing means;
After completing the mail delivery process or offline shipping process for DM content based on the DM order list, perform at least the data processing related to the reception rate or arrival rate, and complete the DM etc. to deliver the completion report to the company A report processing means is provided.

  An embodiment of the present invention will be described below with reference to the accompanying drawings. Here, the method of the present invention and the system of the present invention have substantially the same processing contents, and are described as an example system for convenience.

  FIG. 1 is a schematic explanatory diagram of the configuration of the embodiment system.

  FIG. 2 is a flowchart for explaining the processing procedure of the embodiment system.

  FIG. 3 is a block diagram for explaining processing means of the embodiment system.

  FIG. 4 is an explanatory diagram showing an example of member registration data by the magazine specific customer management database generation processing means in the embodiment system.

  FIG. 5 is an explanatory diagram showing an example of purchase history data by the magazine specific customer management database generation processing means in the embodiment system.

  FIG. 6 is an explanatory diagram showing an example of magazine data by the magazine information management database generation processing means in the embodiment system.

  FIG. 7 is an explanatory diagram showing an example of search condition input by the electronic commerce execution processing means in the embodiment system.

  FIG. 8 is an explanatory diagram illustrating an example of a display output of a search result by the electronic commerce execution processing unit in the embodiment system.

  As shown in FIG. 1, FIG. 2 and FIG. 3, in the system X of the embodiment, the store 20 and the bookstore headquarters 10 operating the book Web 11 have undergone membership registration regarding the extraction or narrowing down of distribution destinations (target customers) such as DM. Create a database group (1, 2) that can be searched by a computer for a specific lecturer 30 of a magazine, and search on a book Web 11 that can be used by a company 40 (third party) via a computer network. Build an order site including a DM and other marketing site including a quote page and a quote page, and a contract page that uses the result, and distribute the DM etc. to the company based on electronic ordering from the company using the order site It is a merchandise information distribution business support processing system by a bookstore that performs such execution processing.

  Therefore, individual function realizing means that are characteristic configurations will be described. For the sake of understanding, a description regarding an artificial operation that deviates from the configuration of the invention is also added.

  As shown in FIG. 4 and FIG. 5, the magazine specific customer management database generation processing means 1 selectively selects specific customers who are permitted to distribute business information such as companies by DM based on membership registration regarding subscription of magazines. The data entry is performed, and the purchase history data of magazines is accumulated and updated for the specific customer and systematized.

  Here, the member registration method and the method of selecting a specific customer may be artificial processing. This is because it is regarded as an input source.

  For example, when a customer visits a store, personal information such as name, address, telephone number, e-mail address, age, gender, occupation, etc. is entered on a membership application form and given to a salesperson. At this time, in accordance with the Personal Information Protection Law, whether or not to allow distribution of DM etc. is confirmed. The licensed (accepted) customer is a specific customer related to the present invention. The specific customer becomes a cooperative customer for the bookstore as a monitor or a bleeder, so that at least purchase of magazines can be provided with a privilege by a point system or the like.

  The bookstore salesperson receives the membership application form, confirms the contents, enters the information into a computer, and issues a membership card to the customer. The input data is registered in the host computer 10 (hereinafter referred to as bookstore headquarters PC) of the bookstore headquarters, and data entry is selectively made for specific customers.

  Alternatively, the customer may register as a member by accessing the website (book Web 11) of the bookstore homepage (hereinafter referred to as bookstore HP) from the home computer 30 (same as the customer PC). At that time, the membership card is issued by hand at the time of visit or by mail. The book Web 11 is one of the websites of the bookstore HP.

  The registered customer presents the membership card at the time of payment processing when the magazine is purchased at the store, thereby generating cash register data (including the magazine name). This cash register data and specific customer data are merged to extract a purchase history, and integrated (accumulated) in the magazine specific customer management database.

  Further, the customer may purchase magazines by accessing the bookstore HP (book Web 11) from the computer 30 at home. In that case, the accounting processing data (including the magazine name) and the specific customer data are merged, the purchase history is extracted, and integrated (accumulated) in the magazine specific customer management database.

  As shown in FIG. 6, the magazine information management database generation processing means 2 accumulates and organizes catalogs and advertisement articles including at least a magazine name, an issue date, and a type related to the posted contents of the magazines. Therefore, magazines (or their electronic data) are input sources.

  For example, a bookstore headquarters clerk needs information such as magazines handled by the bookstore (for example, magazines, genres of magazines, publishers, prices, etc. Name and its advertising product genre). Alternatively, a method may be used in which information is acquired and data is input by accessing an advertisement homepage such as a magazine provided by a publisher. Furthermore, the information may be extracted by selecting necessary information using magazine content (electronic data) created by a publisher as an input source.

  As shown in FIG. 7 and FIG. 8, the electronic commerce execution processing means 3 constructs a marketing site such as a DM including a search / estimation page group including a search input screen and a search output screen on the book Web 11, and connects to the connected company. Based on the search conditions entered online from etc., perform execution search and statistical processing using each management database, and display at least the number of extraction destinations (number of hits) such as DM, cost and other estimated items, and order An order site consisting of a contract page group including a screen and an accounting process screen is constructed, and a contract is concluded electronically based on selection input of the company or the like.

  For example, a clerk of a company or the like who wants to distribute their product information DM or the like uses a computer 40 (hereinafter referred to as a company PC) installed in the company or the like to set up a DM marketing site for book Web11 (bookstore HP). In the predetermined column, the name of a magazine or the like purchased by a customer whose product information is desired by the company, a DM transmission or an e-mail transmission, an information transmission method, and the total number of distribution destination customers are entered in the predetermined column. In this predetermined column, company search conditions (order conditions) are shown. In addition, a company etc. will receive use permission after user registration (including admission screening and authentication methods) with the bookstore headquarters. This procedure can be performed on the net by a known method (online registration).

  In addition to setting the journal title, the search condition (input) is based on the genre of the magazine, or on the condition of the name of the main company that published the advertisement in the magazine. From the viewpoint of a company's industry, from the product genre advertised by the major company, from the customer's address, age, gender, occupation, etc. It is preferable to configure so as to meet the needs of

  Search results (including quotations) are selected from the bookstore headquarters DB by using an automatic program such as a search engine, and customers who meet the ordering conditions of the company are selected. Aggregated values for customers by age, gender, address category, occupation category, aggregated purchase history, names of major companies that posted advertisements in magazines, etc., and their advertising product genres, and bookstores on behalf of product information distribution The estimated fee is output and displayed in a predetermined column in the bookstore HP (11) displayed on the PC 40 of the company or the like.

  Here, this type of automatic program has an artificial intelligence function, and in the case of selecting customers, in the case of purchasers of the same magazine, etc., priority is given to customers with high purchase frequency, or customers with the same purchase frequency are selected. In this case, it is preferable that weighting is performed such that a customer with a high purchase frequency is selected preferentially at the latest time point.

  Check the search results (output contents) on the PC40 of the company, etc., and if you would like this bookstore to commission the merchandise information distribution agency in accordance with this content, select the order site of the bookstore HP (11) and sign the contract Input according to the procedure and place an electronic order.

  Order list creation processing means 4 such as DM, based on online ordering from a company or the like using the order screen, returns an order confirmation notice online and / or distributes it by mail, and selects and sends the customer including the number of sending and other condition settings Create a destination list. [The list creation example is not shown. ]

  For example, a bookstore headquarters that has been commissioned to distribute merchandise information from a company or the like by electronic ordering receives contents such as DM ordered from the company and sends it to a customer whose list is extracted in the name of the bookstore (offline shipping). In this case, it may be considered to entrust shipping to a logistics service company.

  Further, if the orderer (company or the like) desires, contents such as DM may be delivered to the customer PC 30 by e-mail instead of offline shipping.

  The DM completion report processing means 5 performs at least data processing regarding the reception rate or arrival rate after completing the mail delivery processing or offline shipping processing of the DM content based on the DM order list, and is completed for the company or the like The report is delivered by email. [Report examples are not shown. ]

  For example, the bookstore confirms the delivery results to customers such as DM, sends a notice of the completion of the commissioned act to the commissioned company and charges the commission for the product information distribution agency to the commissioned company. By paying the fee, the transaction relating to the merchandise information distribution agency is completed.

  According to this configuration, the incidental work of the bookstore can be expanded as an organization that provides business agency services for companies and the like.

  In particular, with regard to the magazine information management database (2), it is considered to construct a distribution business agency system (Y) such as a DM for an advertising-published company, using a corporate advertisement article published in the magazine as an input source. [See Fig. 3]

  In this case, as shown in the system configuration outline explanatory diagram in FIG. 9, in the suitable delivery service agency system Y such as DM, the bookstore headquarter 10 that operates the store 20, the book Web11, the magazine advertisement publication company 40, the magazine publication The advertising content from the magazine publisher 50 can be connected to the host computer 10 of the bookstore headquarters through the computer network, and can be input / output operated with the company 50, the magazine subscriber 30 or the logistics service company 60. Can be obtained electronically to save the magazine information management database generation process, and the order list (4) such as DM can be electronically sent to the distribution service company 60 to improve the efficiency of distribution (DM distribution means).

  Here, the company material (contents such as DM) attached (or enclosed) to the DM or the like may be supplied in cooperation between the company or the printing company and the logistics service company.

  In short, a bookstore provides a business model for acquiring a new customer development route that is different from mass media in corporate PR activities by interposing as a key person related to the distribution of DM and the like (network configuration thereof).

  The present invention provides a new business model in which the bookstore headquarters provides computer support for extracting or narrowing down the distribution of DM, etc., related to customer development, in order to support the distribution of DM, etc. as part of the business activities of companies and the like. There is a high industrial utility value.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. It is a flowchart explaining the process sequence of an Example system. It is a block diagram explaining the processing means of an Example system. It is explanatory drawing which shows an example of the member registration data by the magazine specific customer management database production | generation process means in an Example system. It is explanatory drawing which shows an example of the purchase history data by the magazine specific customer management database production | generation process means in an Example system. It is explanatory drawing which shows an example of the magazine data by the magazine information management database production | generation process means in an Example system. It is explanatory drawing which shows an example of the condition input of the search content by the electronic commerce execution processing means in an Example system. It is explanatory drawing which shows an example of the display output of the search result by the electronic commerce execution processing means in an Example system. It is composition outline explanatory drawing of distribution business agency systems, such as DM which is other examples.

Explanation of symbols

1 Magazine specific customer management database generation processing means (procedure)
2 Magazine information management database generation processing means (procedure)
3 Electronic commerce execution processing means (procedure)
4 DM etc. order list creation processing means (procedure)
5 DM completion report processing means (procedure)
10 Bookstore headquarters (PC)
11 Book Web (Bookstore HP)
20 stores (PC)
30 Customer (PC)
40 Companies (PC)
50 Publisher (PC)
60 Logistics service company (PC)
X Product information distribution business support processing system Y DM and other distribution business agency system

Claims (2)

In order to support product information distribution work (hereinafter referred to as DM, etc.) by direct mail, e-mail and other delivery means as part of business activities of companies, etc.
The bookstore headquarters that operates the store and book Web is a computer that targets specific readers of magazines and other publications (hereinafter referred to as magazines) that have undergone membership registration with regard to the extraction or narrowing down of target audiences such as DM. A searchable database group including a search page and an estimate page on a book Web that can be used by a third party such as a company (hereinafter referred to as a company) via a computer network, and a searchable database group. By a bookstore that builds an order site that includes a contract page that uses the results, and that entrusts and executes the execution processing related to the delivery of DM, etc., of the company, etc. based on the electronic ordering from the company, etc. that uses the order site Product information distribution business support processing method,
Based on membership registration regarding magazine subscription, data entry is selectively made for a specific customer who is permitted to distribute business information such as companies by DM, etc., and magazine purchase history data is accumulated for the specific customer, and The magazine specific customer management database generation processing procedure to be updated and systematized,
A magazine information management database generation processing procedure for accumulating and systematizing catalogs and advertisement articles including at least the magazine name, publication date, and type related to the contents of the magazines,
Build a DM marketing site consisting of a search / quotation page group including a search input screen and a search output screen on the book Web, and use each management database based on the search conditions entered online from the connected company. Performs execution search and statistical processing, displays at least the number of DM distribution destinations extracted, costs, and other estimated items, and builds an order site consisting of a contract page group including an order screen and an accounting processing screen. An electronic commerce execution process procedure for electronically executing a contract based on a selection input of
An order list such as DM that creates a delivery destination list by sending an order confirmation notification online and / or delivering an email based on online ordering from a company or the like using the order screen, making a customer selection including setting the number of delivery and other conditions Creation process,
After completion of execution of mail delivery processing or offline dispatch processing based on the order list such as DM, at least data processing relating to the reception rate or arrival rate is performed, and a DM completion report processing procedure for delivering a completion report to the company or the like is performed. A product information distribution business support processing method by a bookstore characterized by including. In order to support product information distribution work (hereinafter referred to as DM, etc.) by direct mail, e-mail and other delivery means as part of business activities of companies, etc.
The bookstore headquarters that operates the store and book Web is a computer that targets specific readers of magazines and other publications (hereinafter referred to as magazines) that have undergone membership registration with regard to the extraction or narrowing down of target audiences such as DM. A searchable database group including a search page and an estimate page on a book Web that can be used by a third party such as a company (hereinafter referred to as a company) via a computer network, and a searchable database group. By a bookstore that builds an order site that includes a contract page that uses the results, and that entrusts and executes the execution processing related to the delivery of DM, etc., of the company, etc. based on the electronic ordering from the company, etc. that uses the order site A product information distribution business support processing system,
Based on membership registration regarding magazine subscription, data entry is selectively made for a specific customer who is permitted to distribute business information such as companies by DM, etc., and magazine purchase history data is accumulated for the specific customer, and Magazine specific customer management database generation processing means to be updated and systematized,
Magazine information management database generation processing means for accumulating and systematizing catalogs and advertisement articles including at least the magazine name, publication date, and type regarding the contents of the magazines,
Build a DM marketing site consisting of a search / quotation page group including a search input screen and a search output screen on the book Web, and use each management database based on the search conditions entered online from the connected company. Performs execution search and statistical processing, displays at least the number of DM distribution destinations extracted, costs, and other estimated items, and builds an order site consisting of a contract page group including an order screen and an accounting processing screen. An electronic commerce execution processing means for performing a contract conclusion electronically based on the selection input;
An order list such as DM that creates a delivery destination list by sending an order confirmation notification online and / or delivering an email based on online ordering from a company or the like using the order screen, making a customer selection including setting the number of delivery and other conditions Creation processing means;
DM completion report processing means for performing data processing on at least the reception rate or arrival rate after completion of execution of the mail delivery process or offline shipping process based on the DM order list, and delivering a completion report to the company by mail. A product information distribution business support processing system by a bookstore characterized by comprising.

Images