JP2016207028A - Distribution matter ordering system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a direct mail ordering system with which a seller of a commodity can order direct mail of suitable contents at an appropriate timing without increasing his/her management load or workload.SOLUTION: A distribution scenario information storage part 111 stores distribution scenario information, for each status, including one kind or more combinations of a direct mail type and an ordering timing. A distribution destination information storage part 112 stores distribution destination information, for each purchaser, including a name, an address, a standard timing, a status to which the purchaser belongs and the like, of a purchaser to whom the direct mail is distributed. An ordering slip creation part 116 specifies matters for which a lapse period from the standard timing has reached ordering timing, from among the combinations of purchasers and direct mail types, on the basis of the distribution scenario information and the distribution destination information, and creates a list of destination information for each type of specified direct mail, thereby automatically creating ordering slips.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a distribution ordering system for automatically automatically ordering distributions such as direct mail from a printing / delivery contractor.

  Conventionally, as a system for placing an order for distribution of direct mail or the like online, for example, a system described in Patent Document 1 below is known.

  In the system of Patent Document 1, in addition to the name and address of each customer, the purchase history of the customer is stored in the customer information database.

  If you want to place an order for direct mail distribution, the distribution requester accesses the system online, performs a search process using the desired search conditions for the customer management database, and selects a customer as a distribution destination candidate. Extract.

  If the customer wants direct mail to the customer extracted by the search, the distribution requester operates this system to create an order form based on the customer search result, and makes an electronic order to the printing / delivery contractor. It can be carried out.

JP 2007-102364 A

  As a method for direct mail distribution requesters (product sellers, etc.) to increase sales of products, direct mail with appropriate contents is sent to the recipients of the direct mail (product purchasers, etc.). Distributing at the right time can be very effective.

  For example, if a purchaser purchases a product for which the consumption period of the product is generally fixed (for example, a health food in a package for 4 weeks), the expected date that the purchaser will use up the product. Sending a direct mail recommending repurchase a few days before is effective.

  In addition, for example, if the purchaser repeats repurchasing the same product, a regular purchase (predetermined period of time without ordering each time before the expected date of using up the latest repurchased product) It is effective to send a direct mail recommending the use of a purchase method that can receive the same product periodically.

  On the other hand, direct mail that encourages purchasers who have not repurchased after the consumption period of the product to purchase other products similar to the product (for example, other health foods with common effects) It is effective to send as soon as possible.

  Thus, depending on the buyer's status (here, distinction between first purchase, repurchase or no repurchase), it is not possible to define a scenario (here, the content and timing of the direct mail to be sent next) This is very useful for increasing sales of products.

  However, when using the conventional system as described above to place an order for direct mail distribution according to the buyer's status, the seller uses a customer information database for each type of direct mail. It is necessary to perform a search process, determine a distribution destination, and perform an order process.

  Furthermore, the date and time when the purchaser purchases the product varies for each purchaser. For this reason, in the above-described conventional system, when the order of direct mail ordering is set, for example, in units of one day, the seller performs distribution destination determination and ordering processing for each type of direct mail every day. Need arises.

  As described above, in the conventional system, when the distribution requester manages to manage the status of each distribution target and tries to distribute a direct mail with appropriate contents at an appropriate timing according to a predetermined scenario, the distribution request is sent. There is a disadvantage that the management burden and work burden of the worker become very large.

  For this reason, the problem of the present invention is that it is possible to place an order for distributing a distribution with appropriate contents at an appropriate timing without increasing the management burden and work burden of the distribution requester. It is to provide a distribution ordering system.

  In order to solve such a problem, the invention of claim 1 is a distribution ordering system for automatically automatically generating an order form for placing an order for printing and / or delivery of a distribution. Distribution scenario information storage unit that stores distribution scenario information including one or more types of combinations with ordering timing for each of a plurality of types of status, destination information including the name and address of the distribution target of the distribution, and reference timing And distribution destination information including at least distribution status information to which the distribution target person belongs, for each distribution target person, and based on the distribution scenario information and the distribution destination information, the distribution target information The combination of the distribution person and the distribution material is specified so that the elapsed time from the reference timing reaches the ordering timing, and the specified distribution type A distribution order system comprising: an order form generation unit that creates a list of the destination information every time and generates the order form including the list automatically and periodically. It is characterized by that.

  In addition to the configuration of claim 1, the invention of claim 2 further includes a print information storage unit for storing print information used for printing the distribution for each type of distribution. The order form generated by the order form generation unit includes the print information corresponding to the distribution.

  According to a third aspect of the present invention, in addition to the configuration of the first or second aspect, the destination information further includes an e-mail address of the distribution target, and the distribution scenario information includes e-mail information transmitted by e-mail. And at least one type of combination of the transmission timing of the e-mail, and based on the distribution destination information and the distribution scenario information, the e-mail address and the e-mail information that have reached the transmission timing A combination is specified, and an e-mail is transmitted to the distribution target person.

  According to a fourth aspect of the present invention, in addition to the configuration according to any one of the first to third aspects, the image processing apparatus further includes an editing processing unit for changing the reference timing and / or the status of the distribution destination information. And

  According to a fifth aspect of the present invention, in addition to the configuration of any one of the first to fourth aspects, the distribution requester terminal and the distribution contractor terminal are connected via a communication line, and the distribution requester terminal is connected to the distribution destination. A communication processing unit for receiving information and the distribution scenario information and storing the information in the distribution destination information storage unit and the distribution scenario information storage unit, and transmitting the order slip to the distribution contractor terminal; It is further provided with the feature.

  According to the first aspect of the present invention, the distribution scenario information including at least one combination of the distribution type and the ordering timing is set in advance for each status, and the reference timing set for each distribution target person. Depending on the status and status, it is possible to automatically identify an order form for each distribution from the combination of the distribution target and distribution, and automatically create an order form for each distribution. Without increasing the burden, it is possible to create an order form for distributing a distribution with an appropriate content at an appropriate timing.

  According to the second aspect of the present invention, the print information can be included in the order form, which is efficient when placing orders for the printing and delivery of the distribution items collectively.

  According to the invention of claim 3, a distribution scenario combining normal delivery and e-mail can be set. Therefore, in setting a scenario for distributing a distribution with an appropriate content to a distribution target person at an appropriate timing. The flexibility can be increased and the distribution cost can be reduced.

  According to the invention of claim 4, since the editing processing unit is provided, the reference timing and / or the status can be easily changed, and therefore it is easy to deal with when the distribution target person takes a new action. is there.

  According to the invention of claim 5, since the distribution destination information and distribution scenario information can be received from the distribution requester via the communication line, and the order form can be sent to the distribution contractor. It is easy to change and add distribution scenario information, and it is possible to quickly and easily perform ordering processing to a distribution contractor.

It is a conceptual diagram which shows the network structure of the distribution ordering system which concerns on Embodiment 1 of this invention. It is a block diagram which shows the function structure of the distribution ordering system which concerns on the same Embodiment 1. FIG. 7 is a table for explaining distribution scenario information according to the first embodiment. 7 is a table for explaining distribution scenario information according to the first embodiment. 7 is a table for explaining distribution destination information according to the first embodiment. It is a flowchart for demonstrating operation | movement of the distribution ordering system which concerns on the same Embodiment 1. FIG.

Embodiment 1 of the Invention
Embodiment 1 of the present invention will be described by taking as an example the case of a direct mail ordering system that orders delivery of direct mail as a “distributed item”.

  In this application, “delivery” means that a delivery person such as a post office or a courier is used to distribute a direct mail or other distribution by hand, and as electronic data using communication means such as e-mail. The concept does not include the case of distribution.

  FIG. 1 is a conceptual diagram showing a network configuration according to the first embodiment.

  As shown in FIG. 1, in the network 100 according to the first embodiment, a direct mail ordering system 110, one or a plurality of seller terminals 120, one or a plurality of contractor terminals 130, One or a plurality of buyer terminals 140 are connected via a communication network (not shown) (for example, the Internet).

  The direct mail ordering system 110 corresponds to the “distributed material ordering system” of the present invention. This direct mail ordering system 110 periodically submits an order form for requesting direct mail printing / delivery to a contractor based on distribution scenario information and distribution destination information provided from the seller terminal 120 (here, Generated every day) and transmitted to the contractor terminal 130. Further, the direct mail ordering system 110 generates a direct mail by an electronic mail based on distribution scenario information, distribution destination information, and the like, and sends it to the purchaser terminal 140. Details of the functional configuration of the direct mail ordering system 110 will be described later with reference to FIG.

  The seller terminal 120 corresponds to the “distribution requester terminal” of the present invention. In the seller terminal 120, a merchandise seller transmits distribution scenario information and distribution destination information to the direct mail ordering system 110, and distribution scenario information and distribution destination information stored in the direct mail ordering system 110. Used for editing.

  The contractor terminal 130 corresponds to the “distribution contractor terminal” of the present invention, and is a communication terminal of a contractor who undertakes direct mail printing and delivery collectively. The contractor terminal 130 receives an order form from the direct mail ordering system 110. The present invention can also be applied to a system in which only one of direct mail printing or delivery is ordered. For example, the present invention can be applied to a case where a direct mail is printed and stocked, and a delivery is ordered directly from a delivery company.

  The purchaser terminal 140 is a communication terminal used by a product purchaser as a “distribution target” of the present invention. As described above, the purchaser receives direct mail by e-mail from the direct mail ordering system 110 and also receives direct mail by delivery from the contractor.

  FIG. 2 is a block diagram conceptually showing the functional configuration of the direct mail ordering system 110 according to the first embodiment.

  As shown in FIG. 2, the direct mail ordering system 110 includes a distribution scenario information storage unit 111, a distribution destination information storage unit 112, a print information storage unit 113, a communication processing unit 114, and an editing processing unit 115. And an order form generation unit 116.

  The distribution scenario information storage unit 111 stores distribution scenario information received from the seller terminal 120. Here, the distribution scenario information is information indicating a distribution scenario (that is, a combination pattern of the type of direct mail to be sent to the buyer and the timing of placing the print / delivery order from the contractor) for each status. Is set. The status indicates the purchase status of the purchaser, and each purchaser belongs to one or more of a plurality of statuses.

  3 and 4 are tables showing an example of the relationship between the status and the distribution scenario. FIG. 3 shows a case where the purchaser has not purchased a product after performing new member registration with the seller. FIG. 4 shows a case where the purchaser has purchased the product X.

  As shown in FIG. 3, when a purchaser registers as a new member, the purchaser is assigned to status R1. The purchaser of this status R1 receives an order for printing / delivery of direct mail introducing the appreciation of registration and general products handled one day after membership registration. After that, if the purchaser does not purchase the product, the status changes sequentially to R2, R3, R4 after 7 days, 14 days, and 21 days, and the product group A, product group B, and product group C are changed. The direct mail to be introduced is ordered for printing and delivery.

  On the other hand, when a purchaser belonging to any of the statuses R1 to R4 purchases the product X, the purchaser's status is changed to X1 (see FIG. 4). For example, immediately after delivering a direct mail introducing the product group A to the purchaser, when the purchaser purchases the product X belonging to the product group A, the status of the purchaser is from R2. X1 is changed.

  In the first embodiment, the case where the product X is a product that can be used up in 4 weeks (for example, a health food in which 4 weeks are packaged) will be described as an example.

  As shown in FIG. 4, the purchaser of status X1 places an order for printing / delivery of direct mail recommending repurchase 21 days after the product X is shipped. As a result, the purchaser can be encouraged to purchase again before the used product X is used up. When the product X is purchased again, the status of the purchaser is changed to X2. On the other hand, when the product X is not purchased again, the status of the purchaser is changed to X4.

  The purchaser of the status X2 orders direct mail printing / delivery of the content that recommends repurchase and the content that recommends regular purchase of the product X 21 days after the product X is shipped. Here, regular purchase is a purchase method in which the same product is regularly delivered for a predetermined period. Compared with the case where a repurchase contract is made each time, the purchaser can save time and usually purchase. The price is also cheaper. The purchaser's status is, for example, X2 if he / she selects a normal repurchase within 4 weeks from the previous shipment of goods, and X3 if he / she selects a regular purchase. In this case, X4.

  For buyers with status X3, there is no need to recommend repurchasing or regular purchase of product X for a certain period of time, so the seller sends a direct mail that recommends the purchase of another product Y, for example, the previous product shipment. 7 days later, send by e-mail.

  Further, since the product X has not been purchased, a direct mail recommending another product Z is transmitted by e-mail, for example, 28 days after the previous product shipment. Thereby, when the product X is used up, it is possible to recommend purchase of other products (for example, other health foods having the same effect).

  In FIG. 2, the distribution destination information storage unit 112 stores distribution destination information for each purchaser received from the seller terminal 120. Here, the distribution destination information is information of a buyer who is a distribution destination of direct mail. For example, the name, address, postal code, mail address, last activation date, status, gender, date of birth of the purchaser. , Including the purchase amount, etc. (see FIG. 5). Here, the last activation date and time corresponds to the “reference timing” of the present invention, and is the date and time when new member registration is performed for purchasers who have not purchased the product (status R1 to R4, see FIG. 3). For purchasers who have purchase experience (status S1 to S4, see FIG. 4), it is the previous product shipment date and time. Of course, another day may be set as the last activation day according to the contents of the distribution scenario. In the example of FIG. 5, the distribution destination information is listed and created as, for example, a CSV (Comma-Separated Values) file, but may be created in another format.

  In FIG. 2, the print information storage unit 113 stores the print information received from the seller terminal 120 for each type of direct mail for delivery. This print information is information used for printing direct mail, and includes information specifying the type of envelope, image information indicating the print contents of direct mail and envelope, and the like. As will be described later, the print information is transmitted to the contractor terminal 130 (see FIG. 1) as a part of the order form, and is used for direct mail printing by the contractor.

  The communication processing unit 114 communicates with the seller terminal 120, the contractor terminal 130, and the purchaser terminal 140 via a communication network (not shown) (for example, the Internet). The communication processing unit 114 receives distribution scenario information, distribution destination information, print information, and the like from the seller terminal 120 and stores them in the distribution scenario information storage unit 111, the distribution destination information storage unit 112, and the print information storage unit 113. Store. In addition, the communication processing unit 114 can accept a request for changing the last activation date and status of the distribution destination information, the status, and the like from the seller terminal 120 (described later). Further, the communication processing unit 114 transmits the order form generated by the order form generation unit 116 to the contractor terminal 130 (described later). In addition, the communication processing unit 114 transmits a direct mail by an electronic mail to the purchaser terminal 140.

  The edit processing unit 115 rewrites distribution destination information and the like stored in the distribution destination information storage unit 112 based on a request from the seller terminal 120. For example, when the purchaser purchases a new product, the editing processing unit 115 receives a request signal including information such as the product related to the purchase and the shipping date from the seller terminal 120, and corresponding distribution destination information. Automatically rewrites the “last activation date” and “status”. Note that the “last activation date” and “status” may be directly changed by the seller manually by the seller terminal 120 accessing the direct mail ordering system 110.

  The order form generation unit 116 performs an order form generation process. In this order form generation process, first, the elapsed time from the last activation date is based on the distribution scenario information stored in the distribution scenario information storage unit 111 and the distribution destination information stored in the distribution destination information storage unit 112. The type and destination (the buyer's address, name, and postal code) of the direct mail that has reached the ordering timing are specified. Subsequently, a destination list is created for each type of direct mail to be ordered, and print information corresponding to the type of direct mail is extracted from the print information storage unit 113. Then, by attaching the extracted print information to the destination list, an order form for printing and delivery of the direct mail is generated.

  A specific example of this order form generation process will be described below with reference to the flowchart of FIG.

  At the start of the order form generation process, the member ID value is set to “0”. The order form generation unit 116 adds “1” to the value of the member ID (see step S601).

  Then, the order form generation unit 116 reads the distribution destination information (see FIG. 5) corresponding to the member ID “1” from the distribution destination information storage unit 112. Then, the distribution status and the last activation date and time are extracted from the read distribution destination information (see step S602).

  Subsequently, the order form generation unit 116 reads the distribution scenario information (see FIGS. 3 and 4) corresponding to the distribution status extracted in step S602 from the distribution scenario information storage unit 111. Then, the ordering timing is extracted from the read distribution scenario information. Further, the order form generation unit 116 determines the next direct mail order date and time using the extracted order timing and the last activation date and time read in step S602 (see step S603).

  Next, the order form generation unit 116 determines whether or not the current date and time has reached the direct mail order date and time determined in step S603 (see step S604).

  Here, when the current date and time does not reach the direct mail order date and time, the order form generation unit 116 performs processing after step S607 described later.

  On the other hand, if the current date / time has reached the direct mail order date / time in step S604, the order form generation unit 116 identifies the type of direct mail corresponding to the distribution status extracted in step S602 (see step S605). Subsequently, when the direct mail is for delivery, the order form generation unit 116 adds the destination information (the purchaser's address, name, and zip code) to the distribution destination information read out in step S602. ) Is added (see step S606). On the other hand, when the direct mail is an e-mail, the order form generation unit 116 adds the e-mail of the purchaser to the destination list.

  Next, the order form generation unit 116 uses the member ID to determine whether or not the processing for all members has been completed (see step S607).

  If the processing for all members has not been completed, the process returns to step S601, the member ID is increased by "1", and the same processing (see S602 to S606) is performed using the member ID.

  On the other hand, if it is determined in step S607 that the processing for all members has been completed, the order form generation unit 116 displays the print information corresponding to the destination list created in the previous processing for the direct mail for delivery as the print information. Read from the storage unit 113. Then, by attaching the read print information to the corresponding destination list, the order form is completed (see step S608). Since this order form generation process is performed for all members, in many cases, order forms for a plurality of types of direct mails are generated by one order form generation process.

  Thereafter, the order form generation unit 116 sends the generated order form to the contractor terminal 130 via the communication processing unit 114 for the direct mail for delivery. In addition, for direct mail of electronic mail, the order form generation unit 116 sends the destination list to the communication processing unit 114, and transmits the destination list to the mail address.

  As described above, in the first embodiment, distribution scenario information including at least one combination of the direct mail type and the ordering timing is set in advance for each status and set for each purchaser. Depending on the date and time of activation and status, the purchaser and direct mail are identified from the combination of the purchaser and direct mail, and the purchase order for each direct mail is automatically created. For this reason, according to the first embodiment, it is possible to create an order form for distributing a direct mail with an appropriate content at an appropriate timing without increasing the work burden and management burden of the distribution requester. it can.

  Further, according to the first embodiment, since the print information can be included in the order form, it is efficient when ordering the printing and delivery of the direct mail collectively.

  Furthermore, according to the first embodiment, since a distribution scenario combining direct mail delivery and e-mail can be set, a scenario for distributing direct mail with appropriate contents to buyers at an appropriate timing is set. In doing so, the flexibility can be increased and the distribution cost can be reduced.

  In addition, according to the first embodiment, since the editing processing unit 115 is provided, it is possible to easily (or automatically) change the last activation date and / or status, etc. The date and time of the last activation can be easily changed because the product has been purchased.

  Further, according to the first embodiment, distribution destination information and distribution scenario information can be received from the seller terminal 120 via a communication network (for example, the Internet), and an order form is sent to the contractor terminal 130. Therefore, it is easy to change / add distribution destination information and distribution scenario information, and it is possible to quickly and easily perform ordering processing to a printing / delivery company.

  In the first embodiment, the distribution scenario information and the distribution destination information are sent from the seller terminal 120 to the direct mail ordering system 110 via the communication network. The information may be stored in the distribution scenario information storage unit 111 or the distribution destination information storage unit 112 by manual operation. Further, the direct mail ordering system 110 may be operated by a seller, and in that case, the seller terminal 120 is not essential.

  Similarly, in the first embodiment, the order form is automatically sent from the direct mail ordering system 110 to the contractor terminal 130 via the communication network. However, the administrator of the direct mail ordering system 110 It may be transmitted manually, or may be provided to a printing / delivery company using a memory, FAX, or the like. Further, the direct mail ordering system 110 may be operated by a printing / delivery company, and in this case, the contractor terminal 130 is not essential.

  Furthermore, in the first embodiment, the case where each purchaser belongs to only one type of status has been described as an example, but it is possible to belong to two or more types of status, and for each status, the ordering timing is set. It is good also as judging.

  In the first embodiment, all direct mails are ordered (or sent by e-mail) based on the distribution scenario. In addition to this, for example, the purchase amount exceeds a predetermined amount. In some cases, such as a process of distributing a direct mail with a coupon on a birthday, etc., direct mail ordering that is not based on a distribution scenario may be performed.

  In addition, for example, the status may be determined so that the type of direct mail is changed based on factors other than the purchase history, such as sex and residence.

  Furthermore, for example, the ordering timing may be adjusted according to the required number of days from when the printing / delivery company sends a direct mail to delivery to the purchaser.

  In the first embodiment, the case where the present invention is used for direct mail order form generation processing has been described as an example. However, the present invention is an order form generation process for delivering other types of distributions. It can also be applied to.

100 Network 110 Direct Mail Ordering System 111 Distribution Scenario Information Storage Unit 112 Distribution Destination Information Storage Unit 113 Print Information Storage Unit 114 Communication Processing Unit 115 Editing Processing Unit 116 Order Form Generation Unit 120 Seller Terminal 130 Contractor Terminal 140 Buyer Terminal

Claims (5)

A distribution ordering system that automatically generates a periodic order sheet for ordering printing and / or delivery of a distribution,
A distribution scenario information storage unit for storing distribution scenario information including one or more types of combinations of distribution types and ordering timings for each of a plurality of types of statuses;
Destination information storage that stores destination information including at least the destination information including the name and address of the distribution target of the distribution, reference timing, and the status to which the distribution target belongs for each distribution target. And
Based on the distribution scenario information and the distribution destination information, a combination of the distribution target person and the distribution material is identified and identified that has passed the ordering timing from the reference timing. An order form generation unit that automatically and periodically repeats an order form generation process for creating the list of destination information for each type of distribution and generating the order form including the list;
A distribution ordering system characterized by comprising: A print information storage unit for storing print information used for printing the distribution for each type of distribution;
The order form generated by the order form generation unit includes the print information corresponding to the distribution.
The distribution ordering system according to claim 1, wherein: The destination information further includes an email address of the distribution target person,
The distribution scenario information further includes at least one or more combinations of email information to be transmitted by email and the transmission timing of the email,
Based on the distribution destination information and the distribution scenario information, specify the combination of the e-mail address and the e-mail information that has reached the transmission timing, and send an e-mail to the distribution target person.
The distribution ordering system according to claim 1 or 2, characterized in that   The distribution order system according to any one of claims 1 to 3, further comprising an edit processing unit for changing the reference timing and / or the status of the distribution destination information. Connect to distribution requester terminal and distribution contractor terminal via communication line,
Processing for receiving the distribution destination information and the distribution scenario information from the distribution requester terminal and storing them in the distribution destination information storage unit and the distribution scenario information storage unit, and transmitting the order form to the distribution contractor terminal Processing and
The distribution ordering system according to any one of claims 1 to 4, further comprising a communication processing unit.

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