CN101268482A

CN101268482A - Methods and systems for offering and selling advertising

Info

Publication number: CN101268482A
Application number: CNA2006800304763A
Authority: CN
Inventors: 克里斯蒂娜·图托内
Original assignee: Individual
Current assignee: Individual
Priority date: 2005-06-22
Filing date: 2006-06-22
Publication date: 2008-09-17

Abstract

A method ( 22 ) for coordinating information for use in advertising. The method ( 22 ) comprises receiving sets of advertisement information ( 26 ) associated with advertisements for distressed advertising space ( 28 ). The sets of advertisement information ( 26 ) are stored and the method ( 22 ) includes searching the stored sets of advertisement information ( 22 ) to locate at least one set ( 38 ) that meets with distressed advertising criteria ( 36 ). Other aspects are provided.

Description

Be used to provide and sell the method and system of advertisement

Technical field

In one aspect, the present invention relates to advertisement field.In others, the present invention relates to patronage.

Preferred arrangements of the present invention provides and has been used to provide and sell the online method and system of selling advertising space cheap.

Medium can comprise printed matter, internet or any type of communication medium.Example comprises online Media, outdoor media, peripheral medium, electronic medium, and comprises other medium that become available new media type.

This introduce the interim patent 2005903286 of Australia submitted on June 22nd, 2005 fully open as a reference.In addition, this introduce the Australian innovation patent AU20051009125 that submitted on October 28th, 2005 fully open as a reference.

Be easily, hereinafter, in some aspects, describe the present invention relevant with selling advertisement cheap, yet, should be realized that the present invention is not limited only to the sort of use.

Background technology

Run through the discussion of this instructions, owing to some prior art problem of (one or more) inventor's understanding and/or (one or more) inventor identification occurs.

The medium of most of forms have the space of prescribed percentage or amount, this space is reserved or be can be used for advertisement, make individual and/or company can be that their product and/or service advertise, the repayment of the money that provides to the publisher for their advertisement exposure as them.

In this, the present invention manages to provide improvement, perhaps is at least the selection that the public provides usefulness.

In addition, the medium of these forms are limited by the deadline date, consider the designated space of reserving for advertisement, and these deadline dates can become problem.Therefore, when the deadline date is approaching, for given medium, the general meeting of still unsold any last minute advertising space be offered the existing customer by media releasing person with the discounting rate or by free gift offer as a gift, can finish with the issue of guaranteeing medium on time.

Usually the webpage banner works to clicking through system, and wherein, resource usage log file system is come the detection and location device, and this steady arm indication provides the resource of the webpage of clicking banner thereon.Resource takes action to provide some money in a small amount to a resource that banner is provided or a relative side then.

The webpage banner is considered to the auxiliary grade of advertisement usually.In this, the present invention manages to provide improvement, perhaps is at least the selection that the public provides usefulness.

Current on-line system is subjected to a plurality of further problem discerned by the inventor.If can address these problems for the interests of sale person, buyer and/or agency, this will be useful so.

Any discussion of the file in this instructions, device, behavior or knowledge all is included to explain context of the present invention.What should not be regarded as permitting be, any material form the prior art basis a part or the priority date of the open and claim of this paper or before, in Australian or other local common practise of the prior art.

Summary of the invention

The A advertisement

According to an aspect of the present invention, provide a kind of advertising method, having comprised:

Receive the advertising message relevant with advertising space; And

Send the advertising message relevant with the advertising message of described reception.

Advertising message can relate to retail advertising, advertisement or sell any at least in the advertisement cheap gives a discount.

Term " is sold advertisement cheap " and is defined as last minute or unsold advertisement at this.Medium are preferably online publication medium.

B sells advertisement cheap

According to an aspect of the present invention, provide a kind of method that is used to coordinate be used for the information of advertisement, this method comprises:

Receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space;

Store described advertising message in groups; And

Search for the advertising message in groups of described storage, satisfy at least one group of selling Advertising Standard cheap to locate.

According to an aspect of the present invention, provide a kind of system that is used to coordinate be used for the information of advertisement, this system comprises:

Receiving trap is used to receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space;

Memory storage is used to store described advertising message in groups; And

Searcher is used to search for the advertising message in groups of described storage, satisfies at least one group of selling Advertising Standard cheap to locate.

Can will be appreciated that the preferred feature of method of the present invention described herein can be applied to being the optimum decision system of the form of the device that is used to realize or carries out with being equal to.In the place that obvious details is not provided or system features is not provided of equivalent processes feature, those skilled in the art are expected to use his or her better judgement.

For example, this method preferably includes and receives advertising message in groups, wherein each group provides the advertising space of selling cheap for sale, and the described receiving trap that is used to receive described advertising message in groups preferably includes and is used to receive the device of advertising message in groups, and wherein each group provides the advertising space of selling cheap for sale.

This method preferably includes and receives advertising message in groups, and wherein each group provides the advertising space of selling cheap for sale.

The described receiving trap that is used to receive described advertising message in groups is preferred for receiving advertising message in groups, and wherein each group provides the advertising space of selling cheap for sale.

This method preferably includes and receives advertising message in groups, wherein each group advertisement of being provided for using in selling advertisement cheap.The described receiving trap that is used to receive described advertising message in groups is preferred for receiving advertising message in groups, and wherein each group is provided for using in selling advertisement cheap sells advertisement cheap.

The described device that is preferred for receiving described advertising message in groups is suitable for receiving the quotation of selling advertising space cheap for sale together with in predetermined a plurality of urgent indicators at least one.

As mentioned above, other aspect and preferred aspect are disclosed in the following instructions, and/or limit in appended claims, form the part of description of the invention.

Can will be appreciated that preferred arrangements more of the present invention are at allowing issue company and/or media provider to consider that advertisement need and provide the source for selling advertisement cheap.These are preferably arranged also and preferably have the following advantages: allow one group of advertising space buyer to compare lower price with the possibility that obtains advertisement exposure, from issue company and/or media provider, for advertisement is sold in multiple product and service purchase cheap.

Preferred the present invention concentrates on the target customer, buys or sell other professional person of advertisement as sales manager, advertisement buyer or hope.Therefore the present invention can be included as to sell that advertising space provides advertisement cheap or provide to target group and sell advertising space cheap.

Preferred this system comprises the device that is used for being provided at via global system the line graph user interface, makes (one or more) buyer and (one or more) sale person can send message block to the device that is used to receive this information.This system can be a mobile telephone system.It is relevant with the website at line interface that this system can provide, and uses this website, and (one or more) buyer and (one or more) sale person can visit the computing machine that is connected to server, so that and server interaction.

For example, method or system can be provided, wherein this method or system are convenient to by providing resource and steady arm to provide and advertisement is sold in sale cheap, described steady arm is used for discerning the graphic user interface that is connected to resource, be provided for sales manager, advertisement buyer and wish in specific media forum, to buy other people of advertising space to allow to sell cheap advertising space, and/or be used for the special objective audient, and allow advertisement to be provided for issue company or other people, be used to sell cheap advertising space.

Preferred web sites has at least one webpage, and described webpage is provided with at least one classification and/or secondary banner, to help user's navigation on every side in the website.

More preferably each classification can provide at least one advertisement that is used to sell cheap advertisement.

Preferred user of the present invention should become the member, so that acquire the suitable visit of website.

Preferred layout of the present invention can provide statistical information for the user, make they can estimated market value in existing or ongoing trend.

Preferred layout of the present invention provides option, and this option makes the client can obtain finance support.

At present, the available only method and/or the system of relevant advertisement relate to the website in the online environment, and this website allows individual and/or company to serve placing advertisement for their (one or more) product and/or (one or more).These existing systems fail to provide solution for the advertising space in issue and the medium, and especially, fail to provide such device, this device can provide issue company and/or media provider and sells and sell media advertisement is bought in advertisement to sales manager, advertisement buyer and hope other professional persons cheap.

Can think, manage to sell issue company and/or media provider and sales manager, the advertisement buyer who sells advertisement cheap and wish that other professional persons that buy media advertisement will find that preferred arrangements of the present invention is best.

Receive advertising message in groups, wherein each group advertisement of being provided in selling advertisement cheap, using;

Store described advertising message in groups; And

Each group of searching for described storage provides the advertising message in groups of advertisement, satisfies at least one group of selling Advertising Standard cheap to locate.

Preferred this method comprises reception and the relevant advertising message in groups of advertising space quotation of selling cheap for sale, and this group information comprises Advertising Standard.

Receive advertising message in groups, wherein each group provides advertising space for sale;

Store described advertising message in groups; And

Each group of searching for described storage provides the advertising message in groups of advertising space for sale, satisfies at least one group of selling Advertising Standard cheap to locate.

Preferred this method comprises reception and the relevant advertising message in groups of advertisement that is used to sell cheap advertisement, and this group information comprises Advertising Standard.

Advertisement can be potential advertisement, and to sell advertising space cheap can be the potential advertising space of selling cheap.Preferred this method comprises at least one affirmation of reception.

Other aspect and preferred aspect are disclosed in the following instructions, and/or limit in appended claims, form the part of description of the invention.This statement is applied to all parts of this instructions with being equal to.

C reads in advance

Preferred this method comprises: the project that is used for providing advertising message in groups of selling advertising space cheap for sale to use is provided in advance.Provide for sale sell advertising space cheap this in groups advertising message can be stored, for further reading middle use in advance after a while.

Preferred this method comprises: read in advance and be used for the project used in advertising message in groups, this advertising message advertisement of being provided for using in selling advertisement cheap in groups.This of the advertisement that is provided for using in selling advertisement cheap advertising message in groups can be stored, for further reading middle use in advance after a while.

D sellers grade price catalog

Preferred this method comprises: control provides advertising message in groups of selling advertising space cheap for sale, makes the amount that requires for sale satisfy price catalog.

Preferred this method comprises: the advertising message in groups of the advertisement that control is provided for using in selling advertisement cheap makes and satisfies price catalog for the amount of selling advertisement cheap and providing.

Preferred this method comprises: the search membership information is to determine price catalog.In some are arranged, control this group advertising message and comprise this group advertising message of modification.

Preferred this method comprises: amount is restricted to the amount of comparing remarkable minimizing with conventional ads.Amount that preferably provides or require and threshold value coupling.

The E optional attachment

Preferred this method comprises: provide the option of revising advertising message in groups to comprise special item.This project is by forming for selling the elective background color of advertisement cheap.Preferred this method comprises according to option firm sale amount.

According to another aspect of the present invention, provide a kind of method that is used to coordinate be used for the information of advertisement, this method comprises:

Receive the in groups advertising message relevant with the advertisement that is used for advertising space, after this this group becomes the member in the advertising message in groups of a plurality of receptions; And

The option of this group advertising message of control is provided, comprising special item, and according to this option firm sale amount.

As all methods disclosed herein, can imagine the related system that is suitable for carrying out described method.

Preferably advertising message provides advertising space for sale in groups, and option is in color, image, particular display format, preferred list and the target market tabulation of wishing at least one.

The F bag that gives a discount

One aspect of the present invention provides a kind of method, comprising:

Receive the first group advertising message relevant with first publication medium;

Receive the second group advertising message relevant with second publication medium; And

Form and the relevant consequent one group of advertising message of bag that gives a discount, described formation comprises: in conjunction with described first group of advertising message and described second group of advertising message.

Preferred described formation is subjected to second publication medium and is different from first publication medium.In this, this method preferably includes: suppose that first publication medium is different from second publication medium, then determine the sales volume that gives a discount.

Preferred this method comprises and receives three groups of advertising messages, and wherein each group is relevant with each publication medium, and described three groups comprise described first and second groups, and are subjected to each publication medium difference, and described formation comprises: in conjunction with each advertising message in groups.

Preferably according to preassigned in conjunction with described group.

G search service coupling

According to an aspect of the present invention, the method that provides a kind of coordination to be used for the information of advertisement, this method comprises:

Receive the in groups advertising message relevant with the advertisement that is used for advertising space;

Store described advertising message in groups; And

The input of control Advertising Standard is to specify the search of selecting from specify the group based on domestic or international search at least;

Search for the advertising message in groups of described storage, satisfy at least one group of Advertising Standard with the location.

The preferred advertisement space is to sell advertising space cheap.

The H reverse search

Receive advertising message in groups, wherein each group advertisement of being provided in selling advertisement cheap, using; And

Store described advertising message in groups;

Wherein, each group in the described advertising message in groups of the advertisement that each group is provided for using in selling advertisement cheap comprises relevant sales volume, so that can be according to selling Advertising Standard search cheap, the described Advertising Standard of selling cheap have been specified described relevant sale quantitative limitation.

Receive advertising message in groups, wherein each group advertisement of being provided in selling advertisement cheap, using, and comprise relevant sales volume;

Store described advertising message in groups;

Each group of searching for described storage provides the advertising message in groups of advertisement, satisfies at least one group of selling Advertising Standard cheap to locate, and the described Advertising Standard of selling cheap has been specified described relevant sale quantitative limitation.

Advertisement industry is particular importance (cutthroat) at special industrial field in as the newspaper industry especially, in described industrial field, according to media buyer and their office worker, with many variablees price is set.In this industry,, and, especially on nationwide basis, be difficult to obtain leadership especially equally for main processing advertisement agency's media giant company for little media companies.

Reverse search preferably caters to these typical variablees, and has considered auction system.This will advantageously make media companies to control cost by following: make their employee concentrate on retail rather than attempt to transfer the stock of selling cheap.In embodiment, the sale person that this method is well-suited for advertising space provides higher price, and perhaps the buyer for advertising space provides lower price.

The G auction

Initiate auction;

Receive advertising message in groups, described advertising message in groups is relevant with the advertisement that is used to sell cheap advertising space, and each group comprises relevant sales volume; And

Within described auction, based on a group in the described advertising message in groups of described relevant sales volume selection.

In embodiment, advertisement can offer the client with the form of auction.

Other medium type of H

Receive the in groups advertising message relevant with the advertisement that is used for advertising space; And

Store described advertising message in groups;

Search for the advertising message in groups of described storage, satisfy at least one group of selling Advertising Standard cheap to locate;

Wherein, described advertising message in groups relates at least a medium type of selecting from the group of print advertisements, television advertising, blurbing.

The regulation of catering to the Web portal of multiple medium type is particularly advantageous.Particular combinations can comprise printing, TV, blurbing and billboard.For main media companies, different departments provides different issue types.In embodiments of the present invention, the single network inlet allows many medium types or the issue in system of member management, if they select.This group can comprise medium, and described medium comprise online Media, outdoor media, peripheral medium, electronic medium and comprise other medium that become available new media type.

The I banner

Receive the in groups advertising message relevant with the advertisement that is used for the banner space; And

Make described group relevant with each banner.

Make set up banner described group of can comprise relevant with each banner.

Connect each group in the advertising message in groups, make that each group is relevant with each banner with each banner space.

Preferred this group advertising message comprises the quotation in banner space or the quotation of banner.

Preferred this method comprises: store advertising message in groups; And the advertising message in groups of searching for described storage, satisfy at least one group of banner standard with the location.

The charitable feature of J

Receive the in groups advertising message relevant, a group in described group of advertising message in groups that after this becomes a plurality of receptions with the advertisement that is used for advertising space; And

The option that will comprise the special item relevant with donations offers conscious group of community.

Each group in the preferred advertising message in groups provides advertising space for sale, and described option comprises and allow conscious group of community use advertising space, if advertising space is not sold within scheduled time slot.

The K patronage

According to an aspect of the present invention, provide a kind of method that is used to coordinate the information that is used to support, this method comprises:

Receive the in groups patronage information relevant with patronage; And

Provide assistance based on the described patronage information in groups that receives.

Receive the in groups patronage information relevant with potential patronage; And

Connect each group in the patronage information in groups, make that each group is relevant with each patronage.

M designs service

Allow to select the quotation of advertising space; And

Provide the service of foundation to set up advertisement, so that will prepare advertisement with pre-specified time.

Receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space; And

Provide the service of setting up setting up advertisement, so that will sell the time limit cheap and prepare advertisement with predetermined.

Preferably providing the design service to comprise provides the design service to set up advertisement so that be used in the wire loop border, makes this design in minutes be established.The service of foundation can be carried out by third party such as graphic art man.

Providing the design service can comprise providing made the deviser set up the option of advertisement within 48 hours.Providing the design service can comprise providing made the deviser set up the option of advertisement within 24 hours.Providing the design service can comprise providing made the deviser set up the option of advertisement within 12 hours.Providing the design service can comprise providing made the deviser set up the option of advertisement within 6 hours.Provide design service to comprise to provide and make the deviser set up the option of advertisement within an hour.Providing the design service can comprise providing made the deviser set up the option of advertisement within 30 minutes.

Preferably the present invention includes provides the design service, and described design service is suitable for having quick turnover, so that the client can finish the design effort that is used for their advertisement in issue or medium before the deadline date.

Session of N is bought

According to an aspect of the present invention, provide a kind of advertising method, this advertising method comprises: create session; And within described session, the supply of the advertisement of the design of the purchase of arrangement advertising space, advertisement and described design within pre-specified time.

The ability of carrying out this behavior within individual session is best.

The O activity person of foundation

According to an aspect of the present invention, provide a kind of advertising method, this advertising method is included as advertiser's foundation activity.

Use this system, online file site holds marketing plan and the template that is used for advertisement and image.Preferably provide schedule, line in the time of can activity of constructing on described schedule.This system can provide guide, and it is online and preserve it that this guide makes that the member can set up activity program, if they select to enter they the member center or they can download it.

This guide is preferably pulled out keyword, and described keyword belongs to targeted advertisements some member who searches for or be engaged in marketing plan.

When the member was writing their plan or keying in some keyword, system can discern this word and send with those keywords to the page was the advertisement of target.This guide is run through all via the process of this system development from strategy, intention to the advertising campaign of buying the advertiser, and makes them that alarm or price set can be set, so their specific medium that can use them to need.The advertiser also can order online service of goods, and has the ability to buy and order when their movable time limit is set packing.

The Q alarm

Store described advertising message in groups;

Search for the advertising message in groups of described storage, satisfy at least one group of selling Advertising Standard cheap to locate; And

Send alarm to group, described group is relevant with satisfied described at least one group of selling Advertising Standard cheap.

Store described advertising message in groups;

Each group of searching for described storage provides the advertising message in groups of advertisement, satisfies at least one group of selling Advertising Standard cheap to locate; And

When satisfied group of selling Advertising Standard cheap is positioned, send alarm to group.

Preferred send described alarm and comprise: send alarm to the group that is provided for selling cheap the advertisement that advertisement uses.Sending described alarm can comprise: send and to require group to reply the emergency alarm of selling advertising space with purchase cheap within the period selling cheap.The preferred advertisement that this requires group to have to finish and prepare to set the deadline date.Described to sell the period cheap can be 30 minutes, and the described deadline date can comprise two hours.

Store described advertising message in groups;

Each group of searching for described storage provides the advertising message in groups of advertising space for sale, satisfies at least one group of selling Advertising Standard cheap to locate; And

The R highlight

Store described advertising message in groups;

When concrete advertising message does not in groups satisfy when selling Advertising Standard cheap the described concrete advertising message in groups of highlight repeatedly.

Preferably the described advertising message in groups of highlight comprises the online issue that provides the guiding reader to described concrete group.

In another embodiment, the present invention can be provided in line newsletter and e-magazine, described online newsletter and e-magazine comprise advertisement, and described advertisement may take a long time sale, make the website can often be updated and refresh so that up-to-date advertisement availability to be provided to the client.

S statistics collection and notice

Keep statistics to described advertising message in groups.

Keep the statistics of described advertising message in groups.

Preferably keeping statistics comprises: keep the statistics of being searched for repeatedly about which of the advertising message in groups of described storage.

T ROI counter

According to an aspect of the present invention, provide a kind of method that is used to be identified for the information of advertisement, this method comprises:

Use on-line system to make the calculating facility of index of the rate of return on investment of the requirement relevant with described advertising message in groups.

Preferred this method comprises: based on index, advise that at least one advertisement or at least one sell advertising space cheap.

Preferred this method comprises the suggestion market strategy.

The U special permission

System can directly be linked to other website or system, so that the space can be purchased.For example chartered company can increase link/frame, so that the member can access system and need not leave the main website of special permission.So they can login and directly from systems buying.Advertisement agency mechanism can utilize this system to sell advertisement cheap for their client's purchase.Preferred this method comprises the system that link is such, and described system is used for carrying out this method with the third party, makes this third party appear to this method of execution.

The online interface of V

According to an aspect of the present invention, provide a kind of system that sells advertisement cheap that is used to buy and sell, wherein, this system comprises:

Server, it has at least one database, and described at least one database can be by at least one reserve purchase buyer and/or at least one sale by subscription person visit, so that buy and/or sell and sell advertisement cheap;

The online interface that is form of websites, its for described (one or more) buyer and/or (one or more) sale person provide means with described server interaction;

Such device, described device is used to make described (one or more) sale person directly to upload and is used for available at least one advertisement of selling advertisement cheap, described at least one advertisement is described in detail about described all relevant informations of selling advertisement cheap, and described all relevant informations comprise the fixed price that is used at least one advertisement;

Searcher is used to make that described (one or more) buyer can search for and select the available advertisement of selling cheap;

Payment mechanism is used to make described (one or more) buyer directly to buy and sells advertisement cheap; And

Such device, described device are used to make described (one or more) buyer can directly upload ad content.

According to an aspect of the present invention, provide a kind of method of selling advertisement cheap that is used to buy and sell, wherein, this method may further comprise the steps:

Server is provided on distributed communication network, and described server has at least one database, and described at least one database can be by at least one reserve purchase buyer and/or at least one sale by subscription person visit, so that buy and/or sell and sell advertisement cheap;

Described (one or more) sale person directly uploads at least one advertisement and is used to sell cheap advertisement;

Via searcher, described (one or more) buyer searches for the available advertisement of selling cheap by importing at least one search criterion, to receive in detail the available Search Results of selling advertisement cheap that satisfies described search criterion is described in detail;

Described (one or more) buyer selects at least one to sell advertisement cheap and directly buys the advertisement of selecting of selling cheap; And

Described (one or more) buyer directly uploads ad content.

Preferred describedly sell advertisement cheap and be provided and buy with the discounting rate, and the design service is provided, wherein, after advertisement is sold in purchase cheap, described (one or more) buyer can be chosen in before the issue deadline date of regulation, made described design service finish and upload design or creative work.

From the detailed description that hereinafter provides, the further scope of applicability of the present invention will become obvious.Yet, should be understood that, detailed explanation and specific example are in indication preferred implementation of the present invention, provide as just example, this is because variations and modifications within the spirit and scope of the present invention will become obvious to those skilled in the art from this is described in detail.

Description of drawings

In conjunction with the accompanying drawings, with reference to the following description of preferred implementation, those skilled in the art can understand the application's further open, purpose, advantage and aspect better, and described accompanying drawing provides as just example, is not limitation of the present invention therefore, wherein:

Fig. 1 is the synoptic diagram according to the method for first embodiment of the invention;

Fig. 2 is the synoptic diagram according to the method for second embodiment of the invention;

Fig. 3 is the synoptic diagram according to the method for third embodiment of the invention;

Fig. 4 is the system/method diagrammatic sketch of the embodiment of demonstration in Fig. 2 and 3;

Fig. 5 is the synoptic diagram of the method for another embodiment according to the present invention;

Fig. 6 is the synoptic diagram of the method for another embodiment according to the present invention;

Fig. 7 is the other system/method diagrammatic sketch of the embodiment of demonstration in Fig. 2 and 3;

Fig. 8 is the screenshot capture from illustrated inlet in the Figure 4 and 5;

Fig. 9 is the synoptic diagram of the method for another embodiment according to the present invention;

Figure 10 is the synoptic diagram of the method for another embodiment according to the present invention;

Figure 11 is the synoptic diagram of the system of another embodiment according to the present invention;

Figure 12 is the record diagram that uses in the embodiment that shows in Figure 11;

Figure 13 is the synoptic diagram of illustrated system among Figure 11; And

Figure 14 and 15 is synoptic diagram of the method for the embodiment other according to the present invention.

Embodiment

With reference to Fig. 1 and 2, shown advertising method 10 according to the preferred embodiment of the present invention.At square frame 12, method 10 comprises and receives the advertising message 14 relevant with advertising space 16.At square frame 18, method 10 comprises transmission advertising message 20.Relevant in the advertising message 20 that square frame 18 sends with the advertising message 14 that receives.

In this embodiment, advertising message 14 and 20 relates to sells advertisement cheap.In other embodiments, advertising message 14 and 20 relates to retail advertising.In still other embodiment, advertising message 14 and 20 relates to the discounting advertisement.Sell advertisement cheap and relate to last minute or unsold advertising space.

With reference to figure 2, shown the method 22 that is used to coordinate be used for the information of advertisement.According to another implementation of the invention, provide method 22.At square frame 24, method 22 comprises reception and is used to sell cheap the relevant different advertising messages in groups 26 of advertisement of advertising space.Different each group of advertising message 26 in groups provide difference for sale to sell advertising space 28 cheap.

At square frame 30, method 22 comprises stores advertising message in groups; And in case advertising message 26 has been received and has stored at square frame 32 in groups, method 22 is included in square frame 34 search.More specifically, at square frame 34, the advertising message in groups 26 of storage is searched, satisfies at least one group 38 of selling Advertising Standard 36 cheap to locate.

Method 22 further is included in square frame 40 and receives differences advertising message 42 in groups, in groups advertising message 42 advertisement 44 that is provided for using in selling advertisement cheap by each group and relevant with the advertisement that is used to sell cheap advertising space.Store differences advertising message 42 in groups at square frame 46.In method 22, the advertising message in groups 42 in square frame 48 search storages further is provided, satisfy at least one group 50 of selling Advertising Standard 52 cheap to locate.

Sell Advertising Standard 52 cheap from providing difference of selling advertising space 28 cheap for sale to generate in the group of the selection the advertising message in groups.In this embodiment, each group in the group 26 has been stipulated the essential type of required advertisement such as gardening advertisement, motion advertisement, calculating advertisement, automotive advertising or the like.In addition, this group has been stipulated the concrete size of advertisement at aspects such as concrete mass-tones.Requiring to small part of stipulating in the selected group in the advertising message 26 in groups of difference is to sell Advertising Standard 52 cheap.

On the contrary, generate in the concrete group of advertising message 42 in groups from the difference of the respective advertisement 44 that is provided for during selling advertisement cheap, using and sell Advertising Standard 36 cheap.In this embodiment, each group in the advertising message 44 provides the advertisement of particular type in groups, and drawings is in the mass-tone of advertisement, such as orange, purple, yellow or the like.

With reference to figure 3, shown the system 54 that is used to coordinate be used for the information of advertisement.This system preferred implementation according to the present invention is provided, and comprises that receiving trap 56, receiving trap 56 are used to receive and the relevant different advertising messages in groups 58 of advertisement that are used to sell cheap advertising space.System 54 further comprises: memory storage 60, memory storage 60 are used to store advertising message 58 in groups; And searcher 62, searcher 62 is used to search for the advertising message in groups of storage, satisfies at least one group 64 of selling Advertising Standard 66 cheap to locate.

In this embodiment, different each group of advertising message 58 in groups provide difference for sale to sell advertising space 68 cheap, and therefore relevant with the advertisement that is used to sell cheap advertising space.Receiving trap 56 further is configured to for receiving difference advertising message 70 in groups, wherein each group advertisement 72 of being provided for using in selling advertisement cheap.

But advertisement 72 is sold Advertising Standard 66 cheap and becomes the time spent by generating from advertising message 70, and system 54 can make and concrete for salely sell one or more in advertising space 68 and the advertisement 72 cheap and be complementary.The reversing of this process also is performed.

A significant benefit is, by this way, and " on average " personnel or can obtain the advertising space of selling cheap for sale for a short time to medium enterprise.Cross system 54 by " on average " personnel that advertisement is provided or the little PayPal that carries out to medium enterprise and take place, so that avoid providing the entity of advertising space for sale to have to compete for payment.Similarly, the provider of many advertising spaces can visit this system.In this embodiment, use online access to carry out on-line payment.

What it is contemplated that is, each group provides each group in the advertising message in groups 58 of different advertising spaces for sale 68 will have special urgent indicator, makes that organizing 64 can be with special series arrangement when a plurality of groups 64 of searcher 62 location.Although price can be used as urgent indicator, it is contemplated that urgent indicator separately, as high, neutralization is low.

Illustrated in Fig. 4, system 54 provides Web portal 74, and this Web portal 74 prompting users import login 75 and password 77.When media companies 76 for example during access entrance 74, media companies 76 is prompted login part input login safe in utilization and password.Determine subsequently whether media companies 76 is the members that write down in the database storage area 80 of system 54.If this media companies is not registered as the member, then they are prompted to apply for membership by filling in online registration form at square frame 82.In case media companies 76 provides whole necessary data and has been verified, then with data storage in database storage area 80.

In this, will be appreciated that, several entities, as the agency that provides of advertising space is provided, can carry out the effect of media companies 76.Agency arranges permission agency's using system and is not required to be the purchase paying, because they have account with supplier.They can pass through systems buying, and can send the trust check.As top pointing out, the advertiser will pay for buying by online credit card facility usually.

With reference to figure 3 and 4 both, in case media companies 76 is verified, then company 74 is provided at square frame 86 and leads to supplier center 84, company can upload message block thus, provides group 58 of selling advertising space cheap for sale as each group.In this way, media companies 76 can be visited supplier center 84 to upload the advertising space data of selling cheap that is used for advertising space, and described advertising space was not sold before the initial deadline date as yet, was used for selling to the buyer.This illustrates at square frame 88, and wherein, media companies 76 inputs comprise the data of medium type.In this embodiment, provide list of media types to select, comprise billboard medium, magazine medium, newspaper medium, taxi medium, other medium or the like for media companies 76.

Advantageously, at square frame 88, provide a kind of pre-reading method, this pre-reading method comprises: read in advance and be used for the project used in the advertising message in groups that media companies 76 is uploaded.Comprise the database storage area 80 of statistical information by visit, exemplary media type and color are used to read in the field that square frame 88 uses in advance, sell the advertising space data cheap with reception.

After creating in groups advertising message 58, this group is saved and makes effectively at square frame 90, makes this group can use the advertiser thereafter, to buy at square frame 92 use web searchs and to locate.In addition, in case should group information be saved, then it is used to upgrade the statistics in the database storage area 80, is used for reading use in advance after a while.

System 54 has the searcher of form of search engine, and this device has the specialized function of search of exploitation, makes the member to navigate around the system and searches for suitable medium and the advertisement that their need.Search engine can utilize the selection of Boolean operator or natural language or search criterion to produce Search Results.Search engine provides at least one search criterion, and described search criterion can be used for limiting or expanded search.Search criterion comprise and be suitable for according to below find the result: the title of kind, target market, price, medium type, media releasing/wireless station/television channel, movable date, statement, new/old tabulation, demographic information, deciding grade and level or any other useful search criterion.

Search engine provides clicks search box, and this is clicked search box and allows member's search advertisements and media provider, and need not have specific knowledge or the industry language is done like this.Search engine makes the member text of keyword, phrase, any kind of can be input in the frame, and utilizes and click comprehensive search.In case search is transfused to, entire database will be searched for by system, and this database has held whole advertising messages of advertisement space provider and advertiser, so that the extensive data that relates to product, service, client, target market, demography or the like to be provided.System will show all matched datas then.

System also allows structuring particular search certain database field, as demography and target market.

System provides a plurality of advertising messages in groups for the advertisement of selling cheap that sale person uploads, and described sale person comprises media companies and agency in this embodiment.Every group of information comprises data, as: kind, issue or Business Name (for example epoch or the 10th channel (The Age or Channel10)), recommended retail price, discounting price, the discounting percent that provides, movable date, date deadline date, the written explanation (for example panchromatic 2 pages of banners) of advertisement for sale, required form or the specification of statement, target market and advertisement to activity.

Can think that advertisement space provider can use search engine to acquire the more multi thread of media companies from bigger scope, and will particular advantage be arranged to regional media companies.

Media companies 76 can also be visited the former message block 58 that providing in the system sold advertising space cheap has been provided, and changes.The change that can carry out comprises: change necessity regulation of advertising space, as size, color and type, perhaps make this group information invalid, so that it does not show.It is invalid from effectively becoming that this relates to the state of this group.In this embodiment, message block 58 is stored in the XML Database Systems.It is contemplated that other data base set distributed network of unifying.

Media companies 76 can be visited supplier center 84 to watch statistics, and this their advertisement of statistics demonstration has been watched how many times by the advertiser.They can see the alarm that has been provided with the medium type that how much mates them, perhaps mate other data of their registration material.In this way, whether the last minute that media companies 76 can be assessed their spaces sells the stock cheap and is being watched by the potential buyer, and whether they should change with the temptation buyer.

So, will be apparent that system 54 provides best scheme for selling advertising space cheap, this sell cheap advertising space at present via classic method as selling by phone or by the individual.Can think that this system will be to regional newspaper advantageous particularly, because potential advertiser usually is no more than local businessman.

In addition, system's 54 directed permission issue company/media provider are considered want advertisement and are provided the source for selling advertisement cheap.On the contrary, system 54 advantageously allows a group advertising space buyer, to compare quite low price with the possibility that obtains advertisement exposure, buys the advertisement of selling cheap that is used for various products ﹠ services there from issue company/media provider.

Attract to sell advertising space cheap in order to ensure system 54, system comprises such device, and described device is used to control provides advertising message in groups 58 of selling advertising space 68 cheap for sale, makes the amount that requires satisfy predetermined price catalog.Predetermined price catalog for the advertisement setting of the concrete size that is used for concrete medium type sales volume.

So, for advertising space that may Yi $30 sells in well-known newspaper, predetermined price catalog guarantees that this advertisement sells with Bu Duoyu $15.In this way, system 54 also comprises retail and discounting advertisement.Sell advertisement cheap and can provide lower price usually, because the advertisement of the advertising space that is used to provide will be subjected to the sale person's of advertising space high relatively requirement owing to time restriction.

System 54 comprises such device, and described device is used to search for the membership information that is stored on the database 80, to determine price catalog according to predetermined arrangement.In this was arranged, the amount that control is used to sell comprised pre-reading data typing form, made that surpassing peaked amount can not be transfused to.In other was arranged, controlling in groups, advertising message comprised if the amount of importing above maximal value, is then revised this group advertising message.

In addition, system 54 can determine price catalog from various logins, and described login can be stipulated based on industry or membership.The different price catalog of these permission system 54 identifications, different thus prices can be provided with based on certain visit level or position-based.

Option device 110 further is provided in system 54.In this embodiment, option device 110 comprises the module that is used to provide following option: revise the advertising message in groups of selling advertising space 68 cheap is provided, to comprise concrete project, as concrete main background colour.System 54 can have predetermined configurations, and when option was selected, price catalog guaranteed that greatest sales reduces, and media companies 76 is received the expense of respective amount in order to select this option thus.It is contemplated that other layout that advertisement size or the like is operated.These comprise image, particular display format, preferred list, SMS notice and target market tabulation.Make in these options each all can be used for extra specified costs.

In this embodiment, advantageously provide dissimilar outdoor medias, and similarly, system 54 motorbus station, billboard and taxi top have been catered to.Print media, radio media and dynamic media such as TV have also been catered to.

In addition, system 54 comprises option device 111, and option device 111 allows the medium of these forms to be packaged into the bag that gives a discount.Will be apparent that option device 111 is at self the right formation embodiment.As shown in Figure 5, supplier preserves first group of advertising message 112 of the medium such as the newspaper medium that are used for a type, preserves the second group of a kind of data 114 that are used for selling cheap motorbus station, billboard or taxi top media then.Supplier is input data in two groups of separating.

In system 54, at square frame 116, this comprises that 112, the first groups of advertising messages 112 of first group of advertising message of reception are relevant with the newspaper medium in this example.After this, 114, the second groups of advertising messages 114 of system's 54 second group of advertising message of reception are relevant with motorbus station medium in this example.System 54 provides the option that forms the bag 118 that gives a discount at square frame 117 to supplier then, and this discounting bag 118 comprises the advertising space of selling cheap that is used for print media and motorbus station medium.

If selected and suffer from second publication medium and be different from first publication medium, then system 54 forms consequent one group of advertising message by first group of advertising message 112 and second group of advertising message 114 are combined.The amount of selling determines that according to price catalog suppose that first publication medium is different from second publication medium, the described amount of selling is played discounting.

This layout advantageous particularly is not because media companies provides the bag that gives a discount with online sales at present.By making sale person the online sales discounting to wrap, will make sale person can generate new clue successively.System can cater to all medium types, and is combined into packing with the option that comprises cost of products with a plurality of medium types are online.

This is functional to be provided in the system 54 by packetization module, and they are ready which advertisement is packaged in together to allow Supplier Selection.System's 54 demonstrations are used for the main banner of each advertisement and total complete price.Supplier further is provided to down option: when showing packing, according to price catalog further to the price discounting.

In addition, for some medium type, as radio, advertising space supplier is provided to down functional: the cost of service of goods is added in the packing via system.This can offer the buyer as option, perhaps becomes the part of complete packing.

In the embodiment that Fig. 6 shows, method 120 is provided, method 120 comprises the advertising message 123 in groups that reception is relevant with the advertisement that is used for advertising space 125 at square frame 122, and comprises the described advertising message in groups of storage at square frame 124.More specifically, method 120 is included in the input of square frame 126 control Advertising Standard 130, to specify the search of selecting from such group, specifies at least based on domestic or international search for described group.After this, method 120 comprises the advertising message in groups that search is stored at square frame 128, satisfies at least one group of Advertising Standard with the location.

In this way, system 54 advantageously operates at home and/or on the international basis, to be provided as the available ability that advertising space provides the source of selling cheap.System 54 provides comprehensive search for the international search ability, and this comprehensive search makes the member to search for provides the media companies of selling advertising space cheap of coupling expection standard.

Advantageously, the algorithm that uses within the search makes variable to search for from a scouting screen, and a described scouting screen provides one-stop catalogue for the everything that relates to advertisement.System 54 comprises commercial center, uses this commercial center, and advertisement space provider is or/and the advertiser can the inquiry of being introduced property.

In supplier center 84, provide following ability: add quotation, advertisement, change quotation, watch quotation in the past, watch quote statistics, watch the particular forum that industry news and participation about ad sales and trend comprise sellers and buyer forum to advertisement.Blog (podcast) technology can advantageously run through supplier center 84 and Web portal 74 uses.Can think that interest will be by providing industry news, article and forum to cultivate, described forum allows the member to send inquiry in conjunction with online forum to the advertisement practitioner, is used for that the member exchanges opinions or problem.

In addition, the new tool that supplies the member to be used for advertisement or sale will be provided together with the download of the various freeware utility routines that relate to advertisement.It is contemplated that and be used for the commercial online online guide that carries out or listen to via blog.

Except the blog facility that is used for online guide, this technology also is used to flow and plays industry news and article, and is used for the playing advertisements that flows.

Sale person and buyer forum provide forum sharing idea and problem for the member, and for the industry expert provide blog with put up up-to-date information and also therein the member can respond.These forums and blog can be subscribed and be associated via other on-line system.In addition, provide online communication and periodical, they are by regular update and can be read by member accesses.

Supplier center 84 is by password protection, and has facility with the issue or the medium type that allow the member and change and add clubbable data, watch account, visit is used for from the mail center of buyer's inquiry and interpolation or removal provide.

In addition, supplier center 84 provides the ability of carrying out reverse search for supplier, and wherein, supplier keys in the reverse search field in the drawings, after this, system matches price and demonstration are ready with amount of importing or the member who is ready to buy the space on the amount of input.In this arrangement, the difference of the different advertisements that each group is provided for using in selling advertisement cheap advertising message in groups is received and stores, and each group comprises relevant sales volume.This makes becomes possibility according to the search subsequently of selling Advertising Standard cheap, and the described Advertising Standard of selling cheap has been stipulated relevant sale quantitative limitation.

The every kind of issue of selling that Advertising Standard can comprise that the buyer is ready to spend cheap or the price of medium type.For the special column that is used for the maximum number of advertisement in well-known newspaper issue, this for example can be every Zhuan Lan $15.This information is provided with by the buyer of advertising space, and is stored in the database 80.Sale person then can accessing database 80 understanding the rate that the buyer is ready to buy their stock, and if their those rates of taking like a shot, then they can get in touch the buyer.

Advantageously, system 54 is arranged the configuration of device to be used for and can be used in the anonymous email contact or via the communication network contact that comprises the SMS system, notifying the buyer, and makes them to buy with the amount of proposing to sell advertising space cheap.

In current layout, and want to sell in supplier under the situation in space of shown specification, he or she can chain click, and such page is taken supplier in this link subsequently, and in the described page, he or she is then with fill data.After this, system 54 sends reference code and sends information to the advertiser.

Relate to the special character of selling advertisement cheap and be, the time that is provided with that provides for the advertising space of accepting to provide is provided the advertiser.If the advertiser wishes to buy advertising space, then he or she will have to click purchase on this message, and fulfil purchasing process within the time in being provided with of providing.The time that is provided with is determined by advertising space supplier, and for example can be 30 minute deadline date, 60 minute deadline date, 12 hour deadline date or 2 day deadline date or the like.

With reference to figure 7, shown that advertiser 94 uses Web portal 74 to upload for selling the advertisement that advertisement is used cheap.In order to carry out this behavior, advertiser 94 signs in on the Web portal 74.Advertiser 94 is prompted input login and password at square frame 96 then.If advertiser 94 is not the member of record in the database storage area 80, advertiser 94 just is prompted to use online table registration so.In case advertiser 94 voucher is verified, advertiser 94 data just is stored in the database storage area 80 at square frame 98.

At square frame 100, advertiser 94 is provided visit advertiser center 100, and advertiser 94 can upload advertising information from advertiser center 100, is used for being provided for selling the advertisement that advertising space uses cheap.Advertiser 94 is by clicking on button, data being inserted into carrying out this task in the online table then.As previously mentioned, use the statistical information of preserving in the database storage area 80, the field in the table is read in advance.

In center 100, advertiser 94 can be provided with the rate that he or she is willing to mean the advertising space payment.The price in every special column, maximum cost, the page and position are stated in the newspaper news conference.This information is stored within the database 80.System 54 accessing database then anyly sells the ad serving merchant cheap and has living space and can be used for relevant advertisements determining whether.

Fig. 7 has shown search option 102, and search option 102 can be used for advertiser 94.Use search option 102, advertiser's 94 inputs relate to the required Advertising Standard of selling advertisement cheap.This carries out at square frame 104.

Used search option in the past, each group provides a plurality of advertising messages in groups of different advertising spaces for sale to be received, and these are stored in the database 80.This allows search option 102 to search for the advertising message in groups that each group provides the storage of different advertising spaces for sale subsequently, satisfies at least one group of selling Advertising Standard relevant with advertisement to locate.

In this embodiment, required Advertising Standard is transfused to the part as the advertising message of uploading in groups, and comprises the standard of specified color, size and type.

After this, advertiser 94 is demonstrated the selection of at least one advertising space that purchase located by search option 102.At square frame 106, trading server is used to advertising message in groups is forwarded to by what the buyer selected provides the media companies of selling advertising space cheap.If be accepted, then advertising space no longer is provided for sale, and system sends advice of settlement to the buyer.In this embodiment, advice of settlement requires at square frame 109 by the credit card immediate payment to decide transaction, and supplier is sent out the Email of confirming payment thereafter.Can use standby purchase system.In one embodiment, if the standard of agreeing, then partly reimbursement are not satisfied in advertisement.In Fig. 8, shown the Web portal screen that prints off.

Although not shown in Figure 7, system 54 comprises restriction, and advertiser 94 can only search for the advertising space with the payment amount that satisfies price catalog thus.In this way, system's control makes to be that the amount of selling quotation for advertisement cheap satisfies price catalog by the advertising message in groups of advertiser's 94 inputs.

The packing that use is tied up, the advertiser can click on peer link, to obtain the individual information about each advertising space of offering in the packing of tying up.The advertiser can get in touch advertisement space provider anonymously with the quotation that is used for bundle and package, if quotation is accepted, the buyer just can buy the packing of tying up then so.

In advertiser center 100, the advertiser can be typed into any word in the search box, and system 54 is then with accessing database 80 thus.But the search database field in the database 80 comprises that media companies is registered, packed and all are labeled the advertisement that can search for.In this way, this makes the advertiser can use any keyword search related data to be used to buy advertising space.They can use single keyword search, and perhaps they can dwindle their search via Advanced Search.By utilizing the specific area within the database 80 and it is planned in the search database, system 54 makes that at home the whole website of comprehensive search becomes possibility on the basis with the world.

Also convenient auction environment, in auction environment, auction is initiated, and exist to receive with the relevant different advertising messages in groups of advertisement that are used to sell cheap advertising space, each group comprises relevant sales volume.In auction, take selection course, in selection course, select a group in the advertising message in groups based on relevant sales volume.

System caters to two types auction.First kind is, in groups in the advertising message each group with each the different advertisement of offering of concrete sales volume.That is the buyer in space offers for the concrete advertising space of selling cheap.Second kind is, each is organized with the concrete different advertising space for sale of amount quotation in the advertising message in groups.That is the sale person in space is that the concrete advertisement that is provided for using in advertisement is offered.

At square frame 108, the advertiser is demonstrated the option of setting up advertisement.This option, other option as background color comprises extra cost.In case this option is selected, how many advertisements that system 54 will tell the buyer to be designed for the space that they buy will spend.Provide online design service in the system that sets up that square frame 108 provides for quick turnover.Be not provided at present the system of the ability of on-line purchase in the session, foundation and transmission advertisement.

Native system allows advertiser's on-line purchase in a session, sets up, uploads and the banner that distributes.In this system, advertising message is received in groups, and advertising message is relevant with the advertisement that is used for the banner space in groups for this.After this, this group is relevant with each banner with each banner space.System makes the buyer can buy banner, select to set up them with online, perhaps uses the ready-made banner of the system that can be added to.

Banner is set up system and is allowed the such program of member accesses, and this program leads them by setting up the process of online banner.They can select to use static template or animation banner template.In order to realize this, system holds the set of the banner template of custom coding, and it is developed especially as dynamic system, and in this dynamic system, code can never need to programme and change by the member in the user-friendly interface of details.This is favourable especially.

System allows the advertiser to upload their certain animation or flash scene and interpolation content and sound of sign, establishment.In case they have created banner, they just can preserve it, and directly send it to sale person via system.Perhaps, they can be kept at it among member in the heart, to use on after a while date or for other purpose.Banner is set up system and can be used at any time by the member, and is not only when they buy advertisement.Exist and the relevant cost of system for use.

The buyer can think that the banner system is best, because can set up banner or upload existing banner.What click packing through or that they buy based on, and they can upload to banner in the system then, and this system is arranged to their banner in one or more websites then, and make and watch the time robotization.

As described, a notable feature of system is that in case it is selected to be used for the quotation of advertising space, system just adds up to cost and designs advertisement so that be used in the predetermined computation method of programming within the system.This predetermined computation method is operated the size that comprises advertisement and the variable of every centimetre of cost.After this, the buyer is shown cost, and is provided to cost is added to the option of final statement list, so that can set up system in square frame 108 visits.

The system that sets up after the quotation of advertising space is selected, and the quotation that is used to set up the design service of advertisement, operation is got up to guarantee that advertisement will be produced within definiting time-lag in advance.The user is provided to two options, and first is that themselves onlinely sets up advertisement, perhaps engages the design service to carry out this task for their interests within the predetermined time limit.

For the selection of first option with for the advertiser, that is the buyer, the advertiser who has signed in in the system can visit various templates, and described template is reserved size according to the advertisement of buying.Template makes the advertiser can handle text, image, color or the like.The advertiser can upload their sign and change text.Advertisement can in minutes be set up, and the advertiser buys, sets up and transmit their advertisement in all on-line ground immediately to advertising space supplier then.Template can be provided by third party's program, and this third party's program has automatic passing service so that advertisement is directly delivered to media companies.

The purchased advertisement that is used for the high-end magazine of clothes of second option aiming, man comes to produce independent design for the advertising space of these types because most of buyer understands preferred graphic art.Second option one of preferably adopts among a plurality of design service providers.Example is paid by the advertiser by selected provider, and wherein the buyer does not prepare ad content in advance, and sale person requires final ad content.

The design service is suitable for having the quick turnover between 24-48 hour, makes that they can utilize the deviser when advertisement is sold in client's purchase cheap, and this deviser can finish design effort before the deadline date that finishes.

This has alleviated the individual and/or company can not buy the problem of selling advertisement cheap simply, because they can't be ready before the deadline date of issue.Service will by on-line purchase and/or engagement, potential thus buyer can upload or provide the explanation and the online design of all data via the built-in facility on the website in design, and make information directly submit to the deviser.

Deviser's contact data is available, makes that the buyer can be directly to their speech.Perhaps, if sale person can organize design is finished, then the buyer can require this service when advertisement is sold in purchase cheap.

In some instances, the advertiser will upload content, image, sign to the deviser via system.The deviser can design advertisement then and send it to the advertiser via system, and checks and approves via e-mail.System will have authorisation system, and wherein, the member can watch design and select to change or to check and approve advertisement.This will be sent out then and return to the deviser.

The advertisement of preparation is used third party's instrument digitally to be delivered to correct format to be ready to the media companies of printing or issuing.

Can will be appreciated that the especially favourable part of embodiment is, a kind of method is provided, this method comprises the purchase of creating session and arranging advertising space; Design advertisement and supply the advertisement of described design within the predetermined time limit, described arrangement occurs within the session.

At large, media companies, especially printed medium can make the advertiser extract advertisement just in the end one minute out.For example, the someone may be before printing extracts full-page ad in 5 hours out.In this case, media companies will have to manage to fill up with indoor advertisement or editorial these days, and this is difficult.Embodiment provides solution, sells advertising space thus cheap and can easily be filled up.

With reference to figure 7, shown warning system 120 according to preferred implementation of the present invention.This warning system allows participant that advertisement or advertising space that alarm is used for the particular type that system provides are set.Warning system is automatically operated with match-on criterion and information via various alarming methods.During alarm, it is notified that sale person and buyer can pass through Email, SMS and other telecommunication system.Statistics by systematic collection combines with warning system, and the statistics of Shou Jiing will show that they are just searched or alarm is set up to advertiser and advertising space supplier thus.

In embodiment, the advertiser searches at square frame 122, sells advertising space cheap with the location.Search is not returned and is hit, and the advertiser reacts with the coupling requirements set by using warning system that alarm is set at square frame 124.As showing at square frame 126 like that, when supplier uploads the quotation of the advertising space that is complementary with the coupling demand, advertiser's selection via e-mail with the SMS alarm.In this arrangement, each group different advertising spaces for sale are provided difference in groups advertising message be received and store.After this, the advertising message in groups that each group provides the storage of different advertising spaces for sale is searched at square frame 128 by system, satisfies set at least one group of selling Advertising Standard 130 cheap of advertiser with the location.This occur in more than 132 space of square frame become available after.After this, at square frame 134, when satisfied group of selling Advertising Standard cheap was positioned, alarm was sent to the advertiser.

This has formed first alarm types that shows among Fig. 9, and wherein, the member can use search or Advanced Search to search for, and if do not have advertisement to mate their demand, then can alarm be set via system.They can select via e-mail, SMS or both come alarm.When supplier uploaded the advertising space of match alert, the buyer was notified.In another alarm types, when the advertiser uploaded advertisement, the advertising space supplier in the space of supply coupling preassigned was notified.

In the other alarm types that shows in Figure 10, according to another embodiment, the advertiser in square frame 136 search advertisements spaces finds not hit, and orders the warning red type at square frame 138.Use this alarm types, when the subscriber also is signed in to the warning red type and when square frame 140 is uploaded the relevant advertisements space, the advertiser will be alerted the quotation that has supplier, the advertiser is apprised of: in order to accept this quotation, he or she will have to reply to buy this advertisement within 30 minutes time limit.This occurs in square frame 144.

In addition, after square frame 146 was accepted to buy advertising space, the advertiser also need make advertisement be ready to catch up with the deadline date at 4-12 or within two hours.

In this alarm types, the supplier in space rather than advertising space uploaded in the system carries out with online, and he or she selects it is uploaded in the alerts database, and this will be to the member that orders of sale person's alarm match advertisements space requirement.The data of advertising space is sent to those members of such alarm of selective reception and coupling demand then via e-mail with SMS.

After the quotation of accepting advertisement or advertising space, member's login finishes to buy with the reference code that uses supply.Perhaps, can use terminal procedure based on Email or SMS.

Other alarm types comprises when making the quotation in space be used for advertiser's fixed price alarm when being lower than the fixed price of particular advertisement type, and is provided so that be used for supplier's fixed price alarm when filling up the space with the purchasing price on fixed price when advertisement.

Part as system provides other advertising method.Use this method, can use guide to set up activity.This method comprises uses various forms to propose a series of problem, and by described form, the advertiser is by a plurality of field input informations.These fields require to comprise the information of movable written explanation, purpose, target market, anticipated revenue, budget or the like.During this process, guide provides example and explanation, this advantageous particularly.Problem series in order provides, and the advertiser is provided the chance of using several counters that comprise following rate of return on investment counter.In case generated information about activity, the wire system when advertiser just is provided visit, wire system when using this, the advertiser can be provided with alarm on the extended period of activity, and their demand of search matched and the time line the availability or the packing of advertising space.

In addition, the time wire system calendar and system for prompting are provided, use this system, the advertiser can be provided with notice before the deadline date at calendar, comprised SMS and email notification, was used for sending of advertisement purchase, design effort or advertisement.In case movable design is done, it just can be sent, be stored in their the member district by Email or print.The advertiser can select can the preservation activity various forms.The member also can add the calendar that is used to notify to the toolbar reporting system.

The problem of series comprises the problem about company profile, title or the like.The first step comprises the exercise question that shows a series of first link that is used for problem to the advertiser, for example executive summary.During the first step, and as pointing out, the target that the advertiser can watch executive summary is and so on to describe in detail, and is provided to helpful example.In this was arranged, the advertiser was typing directly in the space of distribution, and had the instrument of certain limit to can be used for assisting them to make document formatting.

After finishing executive summary, the advertiser continues to move to next link by button click.The advertiser can preservation activity when they advance, if so that they do not finish whole plan with having without a break, then they can be saved in it their member's storage center, and can open it after a while to proceed.When activity was finished, system will choose wantonly with PDF or MSWORD form and create specialized, formative marketing plan.

During creating marketing plan, system pulls out keyword, and at certain member's search website or when being engaged in their activity/marketing plan, we can be used for described keyword their targeted advertisements.When the member was writing their plan or keying in some keyword, system can discern this word, and to the advertisement of page transmission at those keywords.Entrance system can pick up keyword there from guide when the member writes their plan, when the member uses guidance system, make specific advertisement aim at this page then.

Systematic collection statistics and recording user behavior are used for analytic trend.The form of the statistics of collecting comprises buyer's information, sale person's information, media advertisement information, demographic information, sale/bid/conversion record, search data website traffic data, the data I SP of medium publisher record, bank transaction record, ad content, data query and message center record.For the online advertisement that comprises banner, how many people are the other statistics of collection include is watched, has what to click and the conversion statistics.

In this layout, there is relevant database, this database separates with actual portal server or is integrated with it, the various statistical tables that comprise the information of collection, described information comprises such as demographic information, audience ratings and can organize by inquiry or various out of Memory that software program obtains that this provides the statistics that is of value to issue or media companies identification and monitored object market to the user.

What it is contemplated that is, is used to provide the device of statistical information will be suitable for writing down, assessing and information that provides on the website and the behavior of implementing by the website are provided.For example, what can determine great majority search is the percent of selling medium cheap and a plurality of other important information and/or the statistics of which search term and/or kind, purchase, and described statistics is of value to issue and/or media companies is pointed out various existing or ongoing trend in the market.

The result can reproduce with tabulation, chart or any other suitable form then, and this provides the visit easily and fast to relevant information.This information will preferably be sold company, and described company wishes to visit this data with extra cost.Similarly, being used to buy and sell the method and system of selling advertisement cheap also can be used as at individual and/or commercial valuable resource instrument.Also provide at individual and/or trade marketing so that the additional means to vast population scope exposure to be provided.What it is contemplated that is, system can also provide online sales tool, and this online sales instrument makes individual and/or commerce can further utilize this system as the resource instrument, auxiliary establishing commerce and marketing plan.

System provides and makes the user can obtain to help to issue or the device of the various statistics of media companies.What it is contemplated that is, is used to provide the device of statistical information will be suitable for writing down, assessing and information that provides on the website and the behavior of implementing by the website are provided.For example, what can determine great majority search is the percent of selling medium cheap and a plurality of other important information and/or the statistics of which search term and/or kind, purchase, and described statistics is of value to issue and/or media companies is pointed out various existing or ongoing trend in the market.The result can reproduce with tabulation, chart or any other suitable form, and this provides the visit easily and fast to relevant information.What it is contemplated that is that this information will be visited company's sale of this data to hope.

In particularly advantageous characteristics, if some advertisement or advertising space are not selected continuously, then they are issued in magazine to lure other member.This comprises and receives the different advertising messages in groups of being correlated with the advertisement that is used to sell cheap advertising space and store those groups.Described advertising message in groups is searched, satisfies at least one group of selling Advertising Standard cheap to locate.After this, concrete advertising message does not in groups satisfy repeatedly when selling Advertising Standard cheap in described concrete advertising message in groups then and is shown by highlight.This carries out by collecting aforesaid ASSOCIATE STATISTICS.

In this layout, advertising message is shown by highlight by following in groups: provide online issue that the reader is directed to described concrete group, and online communication and the e-magazine that comprises advertisement is provided.

Use the website form field to receive advertising message in groups, upload facility with the built-in electronic form and replenish.System comprises supplier's electronic form template, and this template sets in advance with whole required fields.Electronic form template can be downloaded so that supplier can create electrical form and import each project many times, in case and electrical form be ready to upload, supplier just can sign in in the website and select to upload electrical form.After this, data are collected by system from electrical form, and each project is stored in the respective field in the database.In case these fields are mated, advertising message just is saved in the database, and has selected to send the place of effective advertisement in supplier, and they will be used in and show on the website so that buy.

System further provides charitable feature, and wherein, there is this option in the supplier of advertising space via field when adding the quotation of advertising space to system, under situation about not sold within the special time limit advertisement is donated to charity.

When advertisement was not sold, supplier was with sending notice from charity's tabulation that database obtains within system.Supplier can select them to want one or more charities that the advertisement donations are given from any charity.System notify via e-mail then charity they receive the space there from supplier.They sign in in the system as the member then, and will be provided additional links in the member district, allow them to accept or refuse providing of donations space.In case accepting provides, supplier is removed in the mode identical with giving portfolio acquisition person with regard to notified this space.The same asset that charity can select to distribute within the using system then is used for producing and design, if their such selections.If selected more than a charity, the charity that then at first reacts is provided advertising space, and other charity so notified this space are removed.

In one embodiment, the in groups advertising message relevant with the advertisement that is used for advertising space is received together and stores with the advertising message in groups of a plurality of different receptions.Before this group information of reception, the option that comprises with to the relevant special item of conscious group of community donations is provided, this option comprises allows conscious group of community use advertising space, if this advertising space is not sold within pre-specified time.

Therefore system provides company's business prototype to conscious group of community, and in described company business prototype, supplier can select to allow charity use advertising space, if does not sell in this space.They can select charity or allow system's decision.System can be by selecting such charity to determine, this charity is selected from charity's tabulation of having been checked and approved at random.

The patronage system also is provided, and in the patronage system, tissue, company, product and commerce can provide assistance as means to advertise.System allows the online patronage of uploading them of these companies to provide and have far-ranging potential sponsor's visit.

In system, the in groups patronage information relevant with patronage is received by Web portal, and the patronage that provides based on this group patronage information is received.

Make that available patronage needn't be bought in advance on Web portal.System allows the advertiser in some cases to sponsor's application, and in this case, system will send to total data the participant of acceptance, so that can get in touch between participant and sponsor.System charges to entrusting according to the expense that is used for advertisement of amount that receives or patronage.

In this way, the sponsored search person needn't seek potential sponsor via phone consuming time, Email or other marketing technique.System also makes the buyer can search for the patronage chance, and to search for all other advertisements identical with them.Charity can support the participant, and this participant returns to charity with a part then.Yet the patronage system of embodiment is not only a group for the sake of charity, but also will be the place that is used to support sports team, domestic and local incident or the like.

A noticeable facility is toolbar or desktop items, and this toolbar or desktop items can be downloaded with notice selling advertisement cheap or selling the user of the various information of advertising space cheap of providing on the Web portal is provided.

Another facility that provides is the rate of return on investment counter.Use this counter, the member can click on counter to take them to interface, this interface allows them to import data and shows the diagrammatic sketch of how many sale or the diagrammatic sketch that they need return to extract to them, with in addition from buy some advertisement, obtain income or drop, perhaps business activities.

Counter is obtained the average unit cost of cost of investment, sale, the time quantum that advertisement will be watched, the inquiry that is expected to follow or the like.Use counter, the member can calculate before buying fast.Can think that this counter will be to little commercial advantageous particularly, how little commerce is to advertising and their investment repayment should how also uncertain.

Another feature that provides is the financial module that is used for petty trade, and petty trade does not have the buckets of cash that they can arrange.Under the situation that becomes available in a large number in the system, as Cong $20,000 to $10, the billboard of 000 half price, financial feature will allow the member to find financing.

Other embodiment of the present invention can be provided, use the SMS/WAP/3 technology so that buyer and sale person can and utilize system via the mobile device visit.They can also be provided the phone orders service, and this will allow the buyer that the enforcement of representative search is arranged and report to them, if if they do not have access internet or them to have no time to search for themselves.

In the embodiment that Figure 11 shows, a kind of system that sells advertisement cheap that is used to provide and sell is provided, this system provides website 150, this website 150 is suitable for being sold to the target customer with selling advertisement cheap, buys other professional person of advertisement as sales manager, advertisement buyer or hope.In embodiments of the present invention, advertisement is provided directly to the client with the discounting rate, and only can be used for and/or be applicable to sell cheap or still unsold advertisement of last minute.So, the invention provides a kind of being used for provides and the system of advertisement (last minute or still unsold advertising space) is sold in sale cheap at online environment, this system is suitable for providing and be sold to the target customer with selling advertisement cheap, buys other people or the commerce of selling advertisement cheap with the discounting rate as sales manager, advertisement buyer or hope.

System provides the webserver 150, a plurality of buyers 2 and sellers 3 can online dispatch communication network 4 be connected on as internet or the like as described in the webserver 150.Server 150 can be any standard computer system of being made by any suitable computer maker such as IBM, Hewlett-Packard, Dell, Compaq, Acer or the like.

Server of the present invention provides at least one database 155.First database 158 is suitable for storing to be ordered and wishes to obtain member's the data of visit fully to system.Membership is provided as the means that are used for target audience of the present invention such as sales manager, advertisement buyer and other professional person of keeping.Database 158 is suitable for collecting and store the information about the member, comprises the data recording that is used for buyer 156 and sellers 157, as contact data, relationship record and other necessary information.As shown in figure 12, the database ad content 15 that can also comprise media advertisement record 8, demography and/or audience ratings record 9, buyer's sale or bid record 10, medium/publisher's record 12, ISP's record 13, banker's record 14 and upload by buyer 2 or deviser.Database can be used for the authorized person and buy or sell media advertisement, and perhaps the purpose in order to add up is obeyed Privacy Act.What it is contemplated that is that the user will upgrade their data in any given time.

System of the present invention has database 160, and described database 160 is relevant with the website, and described website is suitable for storing the data of wishing to obtain member that this website is visited fully.Membership is provided as the means that are used for target audience of the present invention such as sales manager, advertisement buyer and other professional person of keeping.Database is suitable for collecting and store the information about the member, comprises buyer and sellers, as contact data and other necessary information.Database can be used for the authorized person and buy or sell media advertisement, and perhaps the purpose in order to add up is obeyed Privacy Act.What it is contemplated that is that the user will upgrade their data in any given time.

System provides with the form of website 167 by the addressable online interaction of user's computer interface, and this online interaction interface makes that the user can watch, the data on (one or more) database 155 of retrieval and storage server 150.Website 167 can provide a plurality of webpages, and they interconnect or interlink, and can be via the links and accesses that provides on other page within homepage and/or the website.Each webpage can be provided with at least one classification and/or secondary banner, their road and correct information or the position of finding them to need so that the user navigates on every side in this zone.In a preferred embodiment, the website can have following basic menu taxonomic structure.

System provides payment mechanism 169, so that the buyer can buy advertisement, and/or feasible sale person can be provided for the payment that system uses.Payment mechanism preferably adopts the form of the e-commerce platform with high-level security, and it is suitable for making whole transaction to be accepted and inter-process via online environment in the mode of safety, makes that the processing between buyer 2 and the sale person 3 is eliminated.In preferred implementation of the present invention, payment must be carried out in transaction in advance, so that the client is sold or offers in advertisement subsequently.What it is contemplated that is that payment can directly be accepted and handle by provider or via the third party who checks and approves.If the customer requirements financial assistance, then the user can do accounts with provider, and this makes them to draw a bill and the date afterwards provides payment, thereby they can be because of not using this system unfavorable.

The present invention can provide the facility of the ecommerce with high-level security, and it is suitable for making whole transaction to be accepted and inter-process via the website under the environment of safety, makes that the processing between buyer and the sale person is eliminated.Yet in interchangeable embodiment, the user can do accounts with provider, and this makes them to draw a bill and the date afterwards provides payment.In preferred implementation of the present invention, payment must be carried out in transaction in advance, so that the client is sold or offers in advertisement subsequently.What it is contemplated that is that payment can directly be accepted and handle by provider or via the third party who checks and approves.

The method of the embodiment of the present invention that shows among Figure 13 comprises buyer's 172 materialss for registration becoming the member, and the visit fully to the online service of selling ad system cheap and providing is provided.This can carry out via online inlet/interface, and described online inlet/interface is addressable via the internet by buyer 172 computing machine.In case buyer 172 provides their contact data and other necessary information, they just are sent to unique the user name and password, and they can utilize described the user name and password to sign in on system or the server 150 and visit available service and facility.Membership is divided into the buyer and membership sale person zone, makes the member only with the suitable part of access websites.Also provide visit to themselves individual member's on the website part, this part can have the data of purchase, sale, invoice, receipt and other relevant information in the past to them.So, in case buyer 172 has logined, they just can carry out management function, as change their password or upgrade their account, browsing media advertising database 155 and/or by beginning new search and/or purchase or continuing the search of preserving and/or buy the media advertisement space.

They can also use their login to visit themselves member center, and this member center also will be the place that is used to store information relevant with them such as the marketing plan that they develop via system.

Buyer 172 can use various search criterions to find the suitable advertisement that they need via search engine searches concrete Media Tribunes and specific objective market.By the search of implementing to generalize, possible is that system does not have advised new Media Tribunes and/or target market before they can also being incorporated into them.If buyer 172 has any inquiry that relates to given advertisement, then they can contact directly sale person 173 to clarify this inquiry via on-line equipment, perhaps ask further information by online submission request/problem.

Sell advertisement cheap in case buyer 172 is ready to buy, they just can press " purchase " button, and this will make confirms that advertising information that affirmation will be paid and price appear in screen.In case the purchased person of this information confirms that they will be directed into the payment link that has combined the ecommerce facility with high security level, so that they can pay for advertisement under the environment of safety.Perhaps, the finance that buyer 172 can application be used to conclude the business before buying is checked and approved, and their data will be sent to provider thus, to check and approve the application that they and provider and/or third party financing corporation do accounts.In case payment is successfully received, buyer 172 will be shown receipt, the deadline date of this receipt display ads data, payment affirmation and the design/artistic work that will submit to.Buyer 172 can print this receipt then, perhaps returns the electronic version of preservation on the date after a while, and this electronic version will be stored in the part of addressable they member when they sign in in the website.If buyer 172 does not finish ad content as yet or is used for the design effort of advertisement, the then service that they can arrangement and use deviser 176, deviser 176 will finish the work before the deadline date of issue or medium.Perhaps, they can request sale person organize and finish creationary work when buy, if this is owing to sale person 173 becomes available option.Buyer 172 can also select with notified by Email, SMS, mail or any other suitable means, is used for their interested specific media of possibility and/or target audience if advertisement is placed by special sale person.

Comprise that refer to figs. 14 and 15, this method sale person 173 can be sold to potential sales manager, advertisement buyer and other professional person with the advertisement of selling cheap of last minute in safe and reliable mode.Their data of sale person 173 registration to be becoming the member, and the visit fully to the online service of selling ad system cheap and providing is provided.This can carry out via online inlet/interface, and described online inlet/interface is addressable via the internet by sale person 173 computing machine.In case sale person 173 provides their contact data and other necessary information, they just are sent to unique the user name and password, and they can utilize described the user name and password to sign in on system or the server 150 and visit available service and facility.In this, before utilizing system, may exist to be used for the delay checked and approved by the Accounting Manager.

Also will provide visit to themselves individual member's on the website part, this part can have the data of purchase, sale, invoice, receipt and other relevant information in the past to them.So, in case sale person 173 has logined, they just can carry out management function, as change their password or upgrade their account, from as searching statistical information the Relational database of resource instrument and/or begin to upload the advertisement that is used to sell cheap advertisement.

Sale person 173 needs the expense of payment regulation, and this expense can periodically or by each advertisement be paid.In case payment is successfully received, sale person 173 just can upload onto the server 150 with the one or more advertisements that are used to sell cheap advertisement then.What it is contemplated that is, in case sale person 173 has uploaded advertisement for the first time, they just may have to wait for that advertisement checked and approved clearance.Sale person 173 also can be by receiving inquiry from potential buyer 172 there keeps in touch with potential buyer 172, and can respond them via inquiry provided by the present invention and feedback facility.Sale person 173 can also contract and watch statistical information by systematic collection to monitor market trend.Both can also select advertisement on the website 17 of purchase system buyer 172 and sale person 173.

What it is contemplated that is, the present invention can also be on website 17 of the present invention advertisement be offered buyer 2 and sale person 3 both, as being used to provider 185 to generate the means of incomes.Provider can provide limited visit to the Accounting Manager, makes them can add/delete/revise account, give sale person, management banner, control buyer and sale person's audience ratings and other required whom specific duties with contract.

Can will be appreciated that, when the present invention can also be applied to providing and sell conventional advertisement, for convenience's sake, describe at this and to be used to provide and sell the method and system of selling advertisement cheap.

Can will be appreciated that each in the method is carried out in computer system, so, therefore just can be called as the computer system manner of execution.In addition, present invention includes computer-readable medium, this computer-readable medium carries computer-readable instruction, when carrying out, and at least one in this instruction executing method.

Though the present invention is described in conjunction with its specific implementations, will be understood that and further to revise.The application is intended to cover the purposes or the reorganization of any variation of the present invention, it follows principle of the present invention usually, and comprise as depart from from of the present disclosure: drop on the known or usual enforcement within the technical field under the present invention, and go for the essential feature set forth as hereinbefore.

Because the present invention can not depart from the spirit of necessary characteristic of the present invention with several forms enforcements, so should be understood that, above-mentioned embodiment is not restriction the present invention, unless otherwise prescribed, but should be within the spirit and scope of the present invention as limiting in the appended claims explain widely.Various modifications and equivalent arrangements are intended to be included within the spirit and scope of the present invention and appended claims.

Therefore, specific implementations will be understood that the example of many modes, can implement principle of the present invention in this way.In claim subsequently, the clause of device+function is intended to cover the structure as carrying out attributive function, is not only the equivalent of structure, and is the structure of equivalence.For example, although nail and screw may not be structural equivalents in the following areas: nail utilizes cylindrical surface that wooden part is fixed together, screw then utilizes helical surface that wooden part is fixed together, but under the environment of reinforcing wooden part, nail and screw are the structures of equivalence.

Be to be used for regulation to have described feature, integral body, step or assembly " the comprising " of Shi Yonging in this manual, rather than get rid of and exist or add one or more further features, integral body, step, assembly or its combination.So, unless clearly requirement of context, otherwise, run through instructions and claim, word " comprises " or the like and will explain under the meaning that comprises, this is opposite with eliminating or exhaustive meaning, in other words, under the meaning of " including but not limited to ", explain.

Claims

1. advertising method comprises:

Receive the advertising message relevant with advertising space; And

Send and the relevant advertising message of described advertising message that receives.

2. ad system comprises:

Be used to receive the device of the advertising message relevant with advertising space; And

Be used to send the device of the advertising message relevant with the described advertising message that receives.

3. method that is used to coordinate be used for the information of advertisement, described method comprises:

Store described advertising message in groups; And

The advertising message in groups of searching for described storage satisfies at least one group that sells Advertising Standard cheap to locate.

4. method as claimed in claim 3, wherein, described reception advertising message in groups comprises and receives advertising message in groups that each group provides the advertising space of selling cheap for sale.

5. method as claimed in claim 4 comprises: receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement.

6. method as claimed in claim 5 wherein, generates the described Advertising Standard of selling cheap from the selected group of the described advertising message in groups of the advertisement that respectively is provided for selling cheap advertisement.

7. method as claimed in claim 3, wherein, described reception advertising message in groups comprises and receives advertising message in groups that each group is provided for selling cheap the advertisement of advertisement.

8. method as claimed in claim 7 comprises: receive advertising message in groups, each group provides the advertising space of selling cheap for sale.

9. method as claimed in claim 8 wherein, generates the described Advertising Standard of selling cheap from a selected group of selling the described advertising message in groups of advertising space cheap for sale respectively is provided.

10. as any one the described method among the claim 3-9, comprising: the advertisement that will be used to sell cheap advertising space offers target group.

11. any one the described method as among the claim 3-9 comprises: will sell advertising space cheap and offer target group.

12., wherein, carry out described method by computer network as any one the described method among the claim 3-9.

13. as any one the described method among the claim 3-9, wherein, described method comprises: resource and steady arm are provided, and described steady arm is used for discerning graphic user interface to be used to carry out described method, and described interface is connected to described resource.

14. a system that is used to coordinate be used for the information of advertisement, described system comprises:

Memory storage is used to store described advertising message in groups; And

Searcher is used to search for the advertising message in groups of being stored and satisfies at least one group that sells Advertising Standard cheap to locate.

15. system as claimed in claim 14, wherein, the described receiving trap that is used to receive described advertising message in groups comprises and is used to receive the device of advertising message in groups that each group provides the advertising space of selling cheap for sale.

16. as claim 14 or 15 described systems, wherein, the described receiving trap that is used to receive described advertising message in groups comprises and is used to receive the device of advertising message in groups that each group is provided for selling cheap the advertisement of advertisement.

17. any one the described system as among the claim 14-16 comprises the device that is used for being provided at via global system the line graph user interface.

18. system as claimed in claim 17, wherein, described system is a World Wide Web.

19. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement;

Store described advertising message in groups;

The advertising message in groups that advertisement respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate.

20. method as claimed in claim 19 comprises: receive and one group of relevant advertising message of quotation of selling advertising space cheap for sale, this group information comprises described Advertising Standard.

21. method as claimed in claim 20 comprises: control provides this group advertising message of selling advertising space cheap for sale, makes that selling desired amount satisfies price catalog.

22. as claim 19 or 20 described methods, comprising: the pre-filling is used to provide project of selling this group advertising message of advertising space cheap for sale.

23. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group provides advertising space for sale;

Store described advertising message in groups;

The advertising message in groups that advertising space for sale respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate.

24. method as claimed in claim 23 comprises: receive and the one group of relevant advertising message of advertisement that is used to sell cheap advertisement, this group information comprises described Advertising Standard.

25. method as claimed in claim 24 comprises: control is provided for selling cheap this group advertising message of the advertisement of advertisement, feasiblely satisfies price catalog for the described amount of selling advertisement cheap and providing.

26. as claim 24 or 25 described methods, comprising: the pre-project that is used for this group advertising message of filling, this group advertising message is provided for selling cheap the advertisement of advertisement.

27. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the one group advertising message relevant with the advertisement that is used for advertising space, after this this group becomes the member of the advertising message in groups of a plurality of receptions; And

The option that this group advertising message of control is provided to be comprising special item, and according to described option firm sale amount.

28. method as claimed in claim 27, wherein, this group advertising message provides advertising space for sale, and described option comprises the color, image, particular display format, preferred list of hope and at least one in the tabulation of target market.

29. a method comprises:

Form and the relevant consequent one group of advertising message of bag that gives a discount, described formation comprises: make up described first group of advertising message and described second group of advertising message.

30. method as claimed in claim 29, wherein, the consequent one group of advertising message of described formation is different from described second publication medium of described first publication medium and is arranged.

31. method as claimed in claim 30 comprises: suppose that described first publication medium is different from described second publication medium, determine the sales volume that gives a discount.

32. as claim 29,30 or 31 described methods, comprise: receive each three group advertising message relevant with each publication medium, described three groups comprise described first and second groups, and arranged by different described each publication medium, and described formation comprises described each advertising message in groups of combination.

33. a coordination is used for the method for the information of advertisement, described method comprises:

Store described advertising message in groups; And

The input of control Advertising Standard is to specify the search of selecting from specify at least one group based on national or international search;

The advertising message in groups that search is stored, at least one group of satisfying Advertising Standard with the location.

34. method as claimed in claim 33, wherein, described advertising space is to sell advertising space cheap.

35. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement; And

Store described advertising message in groups;

Wherein, each group that respectively is provided for selling cheap in the described advertising message in groups of advertisement of advertisement comprises relevant sales volume, so that can be according to selling Advertising Standard search cheap, the described Advertising Standard of selling cheap be specified described relevant sale quantitative limitation.

36. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement, and comprises relevant sales volume;

Store described advertising message in groups;

The advertising message in groups that advertisement respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate, and the described Advertising Standard of selling cheap is specified described relevant sale quantitative limitation.

37. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Initiate auction;

Receive advertising message in groups, described advertising message in groups is relevant with the advertisement that is used to sell cheap advertising space, and respectively comprises relevant sales volume; And

Within described auction,, select a group in the described advertising message in groups based on described relevant sales volume.

38. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Store described advertising message in groups; And

The advertising message in groups that search is stored satisfies at least one group that sells Advertising Standard cheap to locate;

39. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the one group advertising message relevant with the advertisement that is used for the banner space; And

Make described group relevant with each banner.

40. method as claimed in claim 39 wherein, makes described group of comprise relevant with each banner: set up described banner.

41. a method that is used to coordinate be used for the information of advertisement, described method comprises:

42. method as claimed in claim 41, wherein, this group advertising message comprises the quotation in banner space and/or the quotation of banner.

43. as claim 41 or 42 described methods, comprising: store described advertising message in groups; And the search advertising message in groups of being stored satisfies at least one group of the banner standard with the location.

44. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the one group advertising message relevant, a group in described group of advertising message in groups that after this becomes a plurality of receptions with the advertisement that is used for advertising space; And

45. method as claimed in claim 44, wherein, each group in the described advertising message in groups respectively provides advertising space for sale, and described option comprises: if described advertising space is not sold within scheduled time slot, then allow conscious group of described community use described advertising space.

46. a method that is used to the information coordinating to be used to support, described method comprises:

Receive the one group patronage information relevant with patronage; And

Provide assistance based on this group patronage information that receives.

47. a method that is used to the information coordinating to be used to support, described method comprises:

Receive the composition patronage information relevant with potential patronage; And

48. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Allow to select the quotation of advertising space; And

Provide the service of foundation to set up advertisement, so that will prepare described advertisement with the predetermined time limit.

49. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive and the one group of relevant advertising message of advertisement that is used to sell cheap advertising space;

Provide the service of foundation to set up advertisement, so that will prepare described advertisement with the predetermined time limit of selling cheap.

50. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 30 minutes.

51. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within an hour.

52. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within several hrs.

53. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 12 hours.

54. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 48 hours.

55. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 3 days.

56. an advertising method comprises: create session, and within described session, within the predetermined time limit, arrange the design of purchase, advertisement of advertising space and the supply of designed advertisement.

57. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Store described advertising message in groups;

The advertising message in groups that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

Send alarm to group, described group with satisfy described sell cheap Advertising Standard described at least one group relevant.

58. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Store described advertising message in groups;

The advertising message in groups that advertisement respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

When satisfying described group of selling Advertising Standard cheap and be positioned, send alarm to group.

59. method as claimed in claim 58, wherein, send described alarm and comprise: send described alarm to group, described group is provided for selling cheap the advertisement of advertisement.

60. method as claimed in claim 58 wherein, sends described alarm and comprises: send emergency alarm, described emergency alarm requires described group to reply selling cheap within the period, sells advertising space cheap with purchase.

61. as claim 58,59 or 60 described methods, wherein, described method requires: described group has finished advertisement and has prepared to set the deadline date.

62. method as claimed in claim 61 wherein, sell the period cheap less than 2 days, and the described deadline date was less than 3 days.

63. method as claimed in claim 61 wherein, sell the period cheap less than about 12 hours, and the described deadline date was less than about 2 days.

64. method as claimed in claim 61 wherein, is sold about 30 minutes of period cheap, and about several hours of described deadline date.

65. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Store described advertising message in groups;

The advertising message in groups that advertising space for sale respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

66. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Store described advertising message in groups;

When special advertising message does not in groups satisfy when selling Advertising Standard cheap the described special advertising message in groups of highlight repeatedly.

67. as the described method of claim 66, wherein, the described advertising message in groups of highlight comprises: the online issue of guiding the reader is provided to described specific group.

68. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Keep statistics to described advertising message in groups.

69. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Keep the statistics of described advertising message in groups.

70., wherein, keep statistics and comprise: keep the statistics which of advertising message in groups of described storage searched for repeatedly as the described method of claim 69.

71. a method that is used to be identified for the information of advertisement, described method comprises:

Receive and the one group of relevant advertising message of advertisement that is used to sell cheap advertising space; And

Use on-line system to make the calculating facility of index of the rate of return on investment of the requirement relevant with this group advertising message.

72., comprising:, advise that at least one advertisement or at least one sell advertising space cheap based on described calculating as the described method of claim 72.

73., comprise the suggestion sales tactics as claim 72 or 73 described methods.

74. one kind is used to buy and sell the system that sells advertisement cheap, wherein, described system comprises:

Server has at least one database, and described at least one database can be by at least one reserve purchase buyer and/or at least one sale by subscription person visit, so that buy and/or sell and sell advertisement cheap;

The online interface that is form of websites, it for described one or more buyers and/or one or more sale person provide means with described server interaction;

Be used to make described one or more sale person directly to upload and be used for available device of selling at least one advertisement of advertisement cheap, described at least one advertisement is described in detail about described all relevant informations of selling advertisement cheap, comprises the fixed price that is used at least one advertisement;

Searcher is used to make that described one or more buyer can search for and select the available advertisement of selling cheap;

Payment mechanism is used to make described one or more buyer directly to buy and sells advertisement cheap; And

Be used to make that described one or more buyer can directly upload the device of ad content.

75. one kind is used to buy and sell the method for selling advertisement cheap, wherein, said method comprising the steps of:

Described one or more sale person directly uploads the advertisement that at least one is used to sell cheap advertisement;

By searcher, described one or more buyers search for the available advertisement of selling cheap by importing at least one search criterion, to receive in detail the available Search Results of selling advertisement cheap that satisfies described search criterion are described in detail;

Described one or more buyer selects at least one to sell advertisement cheap and directly buys the advertisement of selecting of selling cheap; And

Described one or more buyer directly uploads ad content.

76. any one the described purchase in a claim and sale method and system of selling advertisement cheap as described above wherein, is describedly sold advertisement cheap and is provided and buys with a discounting rate.

77. any one the described purchase in the claim and sale method and system of selling advertisement cheap as described above, also comprise the design service, wherein, after advertisement was sold in purchase cheap, described one or more buyers finished and upload design or creative work by described design service before can being chosen in issue deadline date of appointment.

78. an equipment comprises:

Processor device is suitable for according to the work of predetermined instruction collection,

Described equipment with situation that described instruction set combines under be suitable for carrying out any one described method in the claim as described above.

79. a computer program comprises:

Computer usable medium, basis within the data handling system formerly computer readable program code and the computer-readable system code that are used to sell advertisement cheap of any one in the claim is included in described medium, and described computer program comprises: the computer-readable code within the described computer usable medium.

80. method described herein basically as with reference to the accompanying drawings.

81. system described herein basically as with reference to the accompanying drawings.