CN105787754B - Advertisement inventory visualization method and device - Google Patents
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Abstract
The embodiment of the invention provides an advertisement inventory visualization method. The method comprises the following steps: determining attribute values of advertisement inventory state attributes of each advertisement space region aiming at each advertisement space region; aiming at each advertisement inventory state attribute, determining the color chroma corresponding to the attribute value of the advertisement inventory state attribute according to the attribute value and the incidence relation between the advertisement inventory state attribute value related to the advertisement inventory state attribute and the color chroma; and when the corresponding advertisement inventory status attribute is determined to be displayed, displaying the corresponding advertisement inventory status attribute with the corresponding color chromaticity. By visually displaying the advertisement inventory state attribute of the advertisement space area by color chromaticity, the method of the invention enables the user to visually know the advertisement inventory state of the advertisement space area, thereby obviously reducing the complexity of advertisement inventory state query and bringing better experience to the user. In addition, the embodiment of the invention provides an advertisement inventory visualization device.
Description
Technical Field
The embodiment of the invention relates to the technical field of information processing, in particular to an advertisement inventory visualization method and device.
Background
This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.
Advertisement Inventory, also known as advertisement Inventory (Advertising Inventory), refers to the amount of Advertising resources or ad spot space that is available for sale over a period of time.
At present, because the advertisement sales system of each large advertisement platform manages the advertisement orders through the information such as the complicated entries, tables and the like, that is, the information such as the designated advertisement positions and the advertisement prices corresponding to the advertisement orders is generally described only by using the textual information. Therefore, if a user needs to inquire or know whether there is an advertisement inventory related state such as selling a set advertisement slot in a specified time period, the user often needs to spend a long time, go through a complicated process, and comb up cumbersome data.
That is, the user often needs to spend a long time and go through a complicated process to absorb various text information to determine the advertisement inventory related state of each advertisement slot, so that the acquisition efficiency of the advertisement inventory related state is low, the difficulty is high, and the user experience is reduced.
Disclosure of Invention
In the prior art, because the advertisement sales system of each large advertisement platform manages advertisement orders through information such as cumbersome entries and tables, if a user needs to inquire or know whether there is an advertisement inventory related state such as sale of a set advertisement position in a specified time period, the advertisement sales system is often implemented by spending a long time, through a complicated flow and combing cumbersome data.
That is, in the prior art, it often takes a long time for a user to absorb various text messages through a complicated process to determine the advertisement inventory related status of each advertisement space, so that the acquisition of the advertisement inventory related status of each advertisement space is very difficult and inefficient, which is a very annoying process.
Therefore, an improved method for acquiring the relevant status of the advertisement inventory is highly needed, so that the user can quickly and conveniently acquire the relevant status of the advertisement inventory, and the complexity of querying the advertisement inventory status is reduced, thereby bringing better experience to the user.
In this context, embodiments of the present invention are intended to provide a method and apparatus for advertisement inventory visualization.
In a first aspect of embodiments of the present invention, there is provided an advertisement inventory visualization method, comprising:
determining an attribute value of each advertisement inventory state attribute of each advertisement space area aiming at each advertisement space area in an advertisement layout;
aiming at each advertisement inventory state attribute of the advertisement space area, determining the color chroma corresponding to the attribute value of each advertisement inventory state attribute according to the attribute value of each advertisement inventory state attribute and the set association relationship between the advertisement inventory state attribute value related to each advertisement inventory state attribute and the color chroma;
and when the corresponding advertisement inventory state attribute of the advertisement space area is determined to be displayed, displaying the corresponding advertisement inventory state attribute of the advertisement space area in the display area corresponding to the advertisement space area according to the corresponding color chroma.
In a second aspect of embodiments of the present invention, there is provided an advertisement inventory visualization apparatus, comprising:
the attribute value determining module is used for determining the attribute value of each advertisement stock state attribute of each advertisement space area aiming at each advertisement space area in the advertisement layout;
the color chroma determining module is used for determining the color chroma corresponding to the attribute value of each advertisement stock state attribute according to the attribute value of each advertisement stock state attribute and the set association relationship between the advertisement stock state attribute value and the color chroma related to each advertisement stock state attribute aiming at each advertisement stock state attribute of the advertisement space area;
and the advertisement stock display module is used for displaying the corresponding advertisement stock state attribute of the advertisement space area in the display area corresponding to the advertisement space area according to the corresponding color chroma when the corresponding advertisement stock state attribute of the advertisement space area is determined to be displayed.
In a third aspect of embodiments of the present invention, there is provided an advertisement inventory visualization device, which may include, for example, a memory and a processor, wherein the processor may be configured to read a program in the memory and execute the following processes:
determining an attribute value of each advertisement inventory state attribute of each advertisement space area aiming at each advertisement space area in an advertisement layout;
aiming at each advertisement inventory state attribute of the advertisement space area, determining the color chroma corresponding to the attribute value of each advertisement inventory state attribute according to the attribute value of each advertisement inventory state attribute and the set association relationship between the advertisement inventory state attribute value related to each advertisement inventory state attribute and the color chroma;
and when the corresponding advertisement inventory state attribute of the advertisement space area is determined to be displayed, displaying the corresponding advertisement inventory state attribute of the advertisement space area in the display area corresponding to the advertisement space area according to the corresponding color chroma.
In a fourth aspect of embodiments of the present invention, there is provided a program product comprising program code for performing, when the program product is run, the following: determining an attribute value of each advertisement inventory state attribute of each advertisement space area aiming at each advertisement space area in an advertisement layout; aiming at each advertisement inventory state attribute of the advertisement space area, determining the color chroma corresponding to the attribute value of each advertisement inventory state attribute according to the attribute value of each advertisement inventory state attribute and the set association relationship between the advertisement inventory state attribute value related to each advertisement inventory state attribute and the color chroma; and when the corresponding advertisement inventory state attribute of the advertisement space area is determined to be displayed, displaying the corresponding advertisement inventory state attribute of the advertisement space area in the display area corresponding to the advertisement space area according to the corresponding color chroma.
According to the advertisement inventory visualization method and device provided by the embodiment of the invention, the advertisement inventory state attribute of the advertisement space area can be visually displayed through color chromaticity, so that a user can visually know the advertisement inventory state of the advertisement space area without spending longer time and absorbing various character information through a complex flow to determine the advertisement inventory related state of each advertisement space, the advertisement inventory state query complexity is remarkably reduced, the advertisement inventory state query efficiency is improved, the difficulty in advertisement inventory management is reduced, and better experience is brought to the user.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
FIG. 1 schematically illustrates an application scenario according to an embodiment of the present invention;
FIG. 2 schematically illustrates a flow diagram of a method of advertisement inventory visualization, in accordance with an embodiment of the present invention;
FIG. 3 schematically illustrates a diagram provided in accordance with an embodiment of the present invention to present current advertisement inventory for each spot area in an advertisement layout in color shade;
FIG. 4 schematically shows a structural diagram of an advertising inventory visualization device according to another embodiment of the present invention;
in the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.
Detailed Description
The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
According to the embodiment of the invention, a method and a device for visualizing advertisement inventory are provided.
In this context, it is to be understood that, in the terms referred to:
1. and (3) advertisement layout: a resource for presenting a respective advertisement including one or more ad slot regions;
2. advertisement inventory status attributes: parameters for reflecting the relevant status of the advertisement inventory include any one or more of a current price, a current advertisement inventory (i.e., the amount of advertising resources or ad slot space available for sale during a current time period), a historical price, and a historical advertisement inventory (i.e., the amount of advertising resources or ad slot space available for sale during a historical time period).
Moreover, any number of elements in the drawings are by way of example and not by way of limitation, and any nomenclature is used solely for differentiation and not by way of limitation.
The principles and spirit of the present invention are explained in detail below with reference to several representative embodiments of the invention.
Summary of The Invention
The inventor finds that, because the advertisement sales system of each large advertisement platform manages the advertisement orders through the information such as the fussy entries and tables, in the prior art, the user often needs to spend a long time and go through a complicated process to absorb various character information to determine the advertisement inventory related state of each advertisement space, so that the acquisition difficulty of the advertisement inventory related state of each advertisement space is very high, the efficiency is very low, and the user experience is reduced.
In the embodiment of the invention, the advertisement inventory state attribute of the advertisement space area can be visually displayed through the color chromaticity, so that a user can visually know the advertisement inventory state of the advertisement space area without spending longer time and absorbing various character information through a complicated flow to determine the advertisement inventory related state of each advertisement space, thereby obviously reducing the complexity of inquiring the advertisement inventory state, improving the inquiry efficiency of the advertisement inventory state, reducing the difficulty of managing the advertisement inventory and bringing better experience to the user.
Having described the general principles of the invention, various non-limiting embodiments of the invention are described in detail below.
Application scene overview
Reference is first made to fig. 1, which is a schematic view illustrating an application scenario of a method for visualizing advertisement inventory according to an embodiment of the present invention. Comprising a user terminal 11 and a server 12. The user terminal 11 may be installed with various clients, such as an APP for viewing the advertisement inventory status, a browser, and other clients. The user 10 can view the advertisement inventory status of the corresponding advertisement space area in each advertisement layout presented by the server 12, other servers not shown in fig. 1 or even the server 12 itself, which are grasped by the server 12 through the corresponding client in the user terminal 11. Wherein the advertisement inventory status of the advertisement space area in each advertisement layout displayed by other servers or even the server 12 itself can be represented by the corresponding color chromaticity, so that the user can intuitively know the advertisement inventory status of the corresponding advertisement space area.
The user terminal 11 and the server 12 may be communicatively connected through a communication network, which may be a local area network, a wide area network, or the like. The user terminal 11 may be a mobile phone, a tablet computer, a notebook computer, a personal computer, etc., and the server 12 may be any server device capable of displaying the advertisement inventory status of the corresponding advertisement space area in the advertisement layout.
Exemplary method
In connection with the application scenario of fig. 1, an advertisement inventory visualization method according to an exemplary embodiment of the present invention is described with reference to fig. 2 to 3. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present invention, and the embodiments of the present invention are not limited in this respect. Rather, embodiments of the present invention may be applied to any scenario where applicable.
Fig. 2 is a schematic flow chart illustrating an embodiment of a method for visualizing advertisement inventory according to the present invention. In this embodiment, the executing subject of the advertising inventory visualization method may be the server 12 described in the application scenario. As can be seen from fig. 2, the advertisement inventory visualization method according to this embodiment may include the following steps:
s21, aiming at each advertisement space area in the advertisement layout, determining the attribute value of each advertisement stock state attribute of the advertisement space area.
Optionally, the attribute value of each advertisement inventory status attribute of each advertisement space area may be determined by performing statistical analysis on the selling data (including the historical selling data and the current selling data) of the advertisement resources corresponding to each advertisement space area.
For example, if it is found that, for a certain advertisement slot area in a certain advertisement layout, statistical analysis is performed on the selling data of the advertisement resources corresponding to the advertisement slot area, the selling number of the advertisement resources corresponding to the advertisement slot area in a specified historical time period (for example, the previous month) is 10, and if the total number of the selling resources of the advertisement resources corresponding to the advertisement slot area in the historical time period is 100, it is found that the historical stock of the advertisement slot area related to the historical time period is 90.
For another example, assuming that the selling price of the advertisement resource corresponding to the advertisement slot area in the specified historical time period is 1 hour average price 1000 yuan, it can be known that the historical price of the advertisement slot area related to the historical time period is 1000 yuan/hour.
S22, aiming at each advertisement stock state attribute of the advertisement space area, determining the color chroma corresponding to the attribute value of each advertisement stock state attribute according to the attribute value of each advertisement stock state attribute and the set association relationship between the advertisement stock state attribute value and the color chroma related to each advertisement stock state attribute.
Alternatively, if the advertising inventory status attribute comprises a current price or a historical price, the association between the value of the advertising inventory status attribute and the color shade associated with the advertising inventory status attribute may be such that the higher the value of the advertising inventory status attribute, the deeper the color shade.
That is to say, the higher the current price or the historical price of the advertisement resource corresponding to the advertisement space area is, the darker the color chromaticity used in the subsequent display of the current price or the historical price is, so that the user can intuitively determine the price of the advertisement resource corresponding to the advertisement space area according to the shade of the color chromaticity.
Further, if the advertisement inventory status attribute comprises a current advertisement inventory or a historical advertisement inventory, the association relationship between the advertisement inventory status attribute value and the color chromaticity related to the advertisement inventory status attribute may be that the higher the advertisement inventory status attribute value is, the lighter the color chromaticity is.
That is, the higher the current advertisement stock or the historical advertisement stock of the advertisement resource corresponding to the advertisement space region (i.e., the higher the remaining amount of the advertisement resource or the smaller the amount of the sold advertisement resource), the lighter the color chromaticity used when the current advertisement stock or the historical advertisement stock is subsequently displayed, for example, when the current advertisement stock or the historical advertisement stock is sold, the color depth is increased, when a part of the current advertisement stock or the historical advertisement stock is sold, the color is weakened, when the current advertisement stock or the historical advertisement stock is not sold, and the like, so that the user can intuitively determine the stock level of the advertisement resource corresponding to the advertisement space region according to the color depth.
Further, it should be noted that, if the advertisement inventory status attribute includes the current price or the historical price, the association relationship between the advertisement inventory status attribute value and the color chromaticity related to the advertisement inventory status attribute may also be higher than the advertisement inventory status attribute value and shallower than the color chromaticity; and if the advertisement inventory status attribute comprises the current advertisement inventory or the historical advertisement inventory, the association relationship between the advertisement inventory status attribute value and the color chromaticity related to the advertisement inventory status attribute can be further higher and deeper, which is not limited in any way.
S23, when the corresponding advertisement inventory status attribute of the advertisement space area is determined to be displayed, displaying the corresponding advertisement inventory status attribute of the advertisement space area in the display area corresponding to the advertisement space area according to the corresponding color chroma.
Optionally, determining the corresponding advertisement inventory status attribute of the advertisement space region to be displayed may include:
when the set display time related to the corresponding advertisement inventory state attribute is reached, determining the corresponding advertisement inventory state attribute of the advertisement space area to be displayed; alternatively, the first and second electrodes may be,
and when a display instruction which is issued by a user and aims at the corresponding advertisement inventory state attribute is received, determining the corresponding advertisement inventory state attribute of the advertisement space area to be displayed.
For example, assuming that it is set that each advertisement inventory status attribute of an advertisement space area can be sequentially displayed in a polling manner, when it is determined that a set display time related to the corresponding advertisement inventory status attribute arrives, it is determined that the corresponding advertisement inventory status attribute of the advertisement space area needs to be displayed; alternatively, the first and second electrodes may be,
assuming that the attribute identifiers (each attribute identifier is used for uniquely identifying the corresponding advertisement inventory status attribute) of the advertisement inventory status attribute of the advertisement space area can be displayed in a set area (such as an edge area of the advertisement space area) of the advertisement space area or other areas associated with the advertisement space area in a manner of list or the like, when a mouse hover instruction, a click instruction, a touch instruction or the like issued by a user for a certain displayed attribute identifier is received, the advertisement inventory status attribute corresponding to the attribute identifier of the advertisement space area to be displayed can be determined.
In addition, in this embodiment, a plurality of advertisement inventory status attributes of the advertisement slot area may be displayed in the display area corresponding to the advertisement slot area at the same time. In addition, in order to avoid confusion of different advertisement inventory state attributes, when the advertisement inventory state attributes are displayed, the corresponding advertisement inventory state attributes can be displayed in the sub-areas corresponding to the corresponding advertisement inventory state attributes in the display areas corresponding to the advertisement space areas, so that the user can intuitively and clearly know the required advertisement inventory state attributes.
For example, the display area corresponding to the advertisement space area may be divided into four sub-areas, and the attributes of the advertisement space area, such as the current price, the historical price, the current advertisement inventory, and the historical advertisement inventory, may be displayed in the four sub-areas.
Furthermore, in this embodiment, the display area corresponding to the advertisement space area may include the advertisement space area itself, and/or other areas associated with the advertisement space area, such as an area where a pop-up window associated with the advertisement space area is located.
That is, for any advertisement space region, when displaying the advertisement inventory status attribute of the advertisement space region, in addition to displaying the corresponding advertisement inventory status attribute in the advertisement space region, the advertisement inventory status attribute of the advertisement space region may also be displayed in other regions such as a pop-up window associated with the advertisement space region, and details thereof are not repeated.
In addition, all or part of the advertisement inventory status attributes of the advertisement space area can be comprehensively displayed, that is, after receiving an instruction issued by a user for all or part of the attribute identifications of the displayed advertisement space area, all or part of the attributes of the advertisement space area can be displayed comprehensively instead of separately as described above in the display area corresponding to the advertisement space area. In this case, the weight of each advertising inventory status attribute may be set in advance so that the color shade of the advertising inventory status attribute having a greater weight has a greater effect or contribution on the final displayed result.
Finally, taking an example of an advertisement layout including 7 advertisement space regions (such as advertisement space regions 1-7) shown in fig. 3, assuming that the current advertisement inventory of the advertisement space region is higher, the corresponding color chromaticity is lighter, and assuming that the current advertisement inventory of the advertisement space regions 1 and 7 in the advertisement layout is 0, that is, the corresponding advertisement resources are sold out; the current advertisement inventory of the ad slot regions 2, 3, 5, 6 is 50; the current advertisement inventory of the advertisement space area 4 is 100, and the display diagram of the current advertisement inventory obtained can be as shown in fig. 3. According to fig. 3, the user can intuitively know which advertisement space area of the advertisement layout has a higher current advertisement inventory, that is, there are remaining advertisement resources to be sold, or which advertisement space area has a lower current advertisement inventory, that is, the number of remaining advertisement resources is less or the advertisement resources are easier to sell, and the like, which will not be described again.
According to the content recorded in the embodiment of the invention, the advertisement inventory status attribute of the advertisement space area can be visually displayed through color chroma in the embodiment of the invention. Therefore, the user can intuitively know the advertisement inventory state of the advertisement space area without spending longer time and absorbing various character information through a complicated flow to determine the advertisement inventory related state of each advertisement space, so that the advertisement inventory state query complexity is obviously reduced, the advertisement inventory state query efficiency is improved, the advertisement inventory management difficulty is reduced, and better experience is brought to the user.
For example, the advertiser can be enabled to more conveniently realize the grasp of the selectable advertisement positions or more conveniently and more pertinently put the advertisement resources in the process of advertisement programmed transactions (such as transactions of SSP, DSP and the like). Or, the system can help the advertisement salesperson to better manage data, so that the system is more reliable when planning sales resources and planning popularization schemes, and has speaking right when bargaining with an advertiser, and the like, thereby saving personnel cost and improving corresponding advertisement sales bargaining capability.
Exemplary device
Having described the method of an exemplary embodiment of the present invention, an advertising inventory visualization apparatus of an exemplary embodiment of the present invention is next described with reference to FIG. 4.
As shown in fig. 4, a schematic structural diagram of an advertisement inventory visualization apparatus provided in an embodiment of the present invention, the advertisement inventory visualization apparatus may include:
an attribute value determination module 41, configured to determine, for each advertisement slot area in an advertisement layout, an attribute value of each advertisement stock state attribute of the advertisement slot area;
a color chromaticity determining module 42, configured to determine, for each advertisement inventory status attribute of the advertisement space area, a color chromaticity corresponding to the attribute value of each advertisement inventory status attribute according to the attribute value of each advertisement inventory status attribute and a set association relationship between the advertisement inventory status attribute value and the color chromaticity, which is related to each advertisement inventory status attribute;
and the advertisement inventory display module 43 is configured to, when it is determined that the corresponding advertisement inventory status attribute of the advertisement slot area needs to be displayed, display the corresponding advertisement inventory status attribute of the advertisement slot area in the display area corresponding to the advertisement slot area according to the corresponding color chromaticity.
Optionally, the advertisement inventory exhibition module 43 is specifically configured to determine, when it is determined that the set exhibition time related to the corresponding advertisement inventory status attribute arrives, the corresponding advertisement inventory status attribute of the advertisement space area to be exhibited; or when a display instruction aiming at the corresponding advertisement inventory state attribute sent by a user is received, determining the corresponding advertisement inventory state attribute of the advertisement space area to be displayed.
If the advertisement inventory state attribute is the current price or the historical price, the association relationship between the advertisement inventory state attribute value and the color chroma related to the advertisement inventory state attribute can be that the higher the advertisement inventory state attribute value is, the deeper the color chroma is;
if the advertisement inventory status attribute is the current advertisement inventory or the historical advertisement inventory, the association relationship between the advertisement inventory status attribute value and the color chromaticity related to the advertisement inventory status attribute may be that the higher the advertisement inventory status attribute value is, the lighter the color chromaticity is.
In some possible embodiments, an advertising inventory visualization apparatus according to the present invention may include at least one processing unit, and at least one storage unit. Wherein the storage unit stores program code which, when executed by the processing unit, causes the processing unit to perform the various steps of the method of advertisement inventory visualization according to various exemplary embodiments of the present invention described in the above section "exemplary methods" of this specification. For example, the processing unit may execute step S21 shown in fig. 2, for each ad slot region in an ad layout, determining an attribute value of each ad stock state attribute of the ad slot region; step S22, aiming at each advertisement inventory state attribute of the advertisement space area, determining the color chroma corresponding to the attribute value of each advertisement inventory state attribute according to the attribute value of each advertisement inventory state attribute and the set association relationship between the advertisement inventory state attribute value and the color chroma related to each advertisement inventory state attribute; and step S23, when the corresponding advertisement inventory status attribute of the advertisement space area is determined to be displayed, displaying the corresponding advertisement inventory status attribute of the advertisement space area in the display area corresponding to the advertisement space area with the corresponding color chroma.
It should be noted that although in the above detailed description several modules or sub-modules of the apparatus are mentioned, such division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more of the modules described above may be embodied in one module according to embodiments of the invention. Conversely, the features and functions of one module described above may be further divided into embodiments by a plurality of modules.
Moreover, while the operations of the method of the invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
While the spirit and principles of the invention have been described with reference to several particular embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (2)
1. A method of advertising inventory visualization, comprising:
determining an attribute value of each advertisement inventory state attribute of each advertisement space area aiming at each advertisement space area in an advertisement layout;
aiming at each advertisement inventory state attribute of the advertisement space area, determining the color chroma corresponding to the attribute value of each advertisement inventory state attribute according to the attribute value of each advertisement inventory state attribute and the set association relationship between the advertisement inventory state attribute value related to each advertisement inventory state attribute and the color chroma;
when the corresponding advertisement inventory state attribute of the advertisement space area is determined to be displayed, displaying the corresponding advertisement inventory state attribute of the advertisement space area in the display area corresponding to the advertisement space area according to the corresponding color chroma; wherein, determining the corresponding advertisement inventory status attribute of the advertisement space area to be displayed comprises: when the set display time related to the corresponding advertisement inventory state attribute is reached, determining the corresponding advertisement inventory state attribute of the advertisement space area to be displayed; or when a display instruction aiming at the corresponding advertisement inventory state attribute sent by a user is received, determining the corresponding advertisement inventory state attribute of the advertisement space area to be displayed;
the advertisement inventory status attribute of the advertisement space area comprises any one or more of a current price, a current advertisement stock, a historical price and a historical advertisement stock of the advertisement space area;
if the advertisement inventory state attribute is the current price or the historical price, the correlation between the advertisement inventory state attribute value and the color chroma related to the advertisement inventory state attribute is that the advertisement inventory state attribute value is higher and the color chroma is darker, or the advertisement inventory state attribute value is higher and the color chroma is lighter;
if the advertisement inventory state attribute is the current advertisement inventory or the historical advertisement inventory, the correlation between the advertisement inventory state attribute value and the color chroma related to the advertisement inventory state attribute is that the higher the advertisement inventory state attribute value is, the lighter the color chroma is, or the higher the advertisement inventory state attribute value is, the darker the color chroma is;
if at least two advertisement inventory state attributes of the advertisement space area are displayed in the display area corresponding to the advertisement space area, displaying the corresponding advertisement inventory state attributes in the sub-area corresponding to the corresponding advertisement inventory state attributes in the display area corresponding to the advertisement space area;
if all or part of the advertisement inventory state attributes in the advertisement space area are comprehensively displayed, the weight of each advertisement inventory state attribute is set in advance, and the influence or the effect of the color chroma of the advertisement inventory state attribute with larger weight on the final display result is larger;
the presentation area to which the ad slot area corresponds may include the ad slot area itself, and/or other areas associated with the ad slot area.
2. An advertising inventory visualization device, comprising:
the attribute value determining module is used for determining the attribute value of each advertisement stock state attribute of each advertisement space area aiming at each advertisement space area in the advertisement layout;
the color chroma determining module is used for determining the color chroma corresponding to the attribute value of each advertisement stock state attribute according to the attribute value of each advertisement stock state attribute and the set association relationship between the advertisement stock state attribute value and the color chroma related to each advertisement stock state attribute aiming at each advertisement stock state attribute of the advertisement space area;
the advertisement inventory display module is used for displaying the corresponding advertisement inventory state attribute of the advertisement space area in the display area corresponding to the advertisement space area according to the corresponding color chroma when the corresponding advertisement inventory state attribute of the advertisement space area is determined to be displayed; the advertisement inventory display module is specifically used for determining the corresponding advertisement inventory state attribute of the advertisement space area to be displayed when the set display time related to the corresponding advertisement inventory state attribute is determined to arrive; or when a display instruction aiming at the corresponding advertisement inventory state attribute sent by a user is received, determining the corresponding advertisement inventory state attribute of the advertisement space area to be displayed;
the advertisement inventory status attribute of the advertisement space area comprises any one or more of a current price, a current advertisement stock, a historical price and a historical advertisement stock of the advertisement space area;
if the advertisement inventory state attribute is the current price or the historical price, the correlation between the advertisement inventory state attribute value and the color chroma related to the advertisement inventory state attribute is that the advertisement inventory state attribute value is higher and the color chroma is darker, or the advertisement inventory state attribute value is higher and the color chroma is lighter;
if the advertisement inventory state attribute is the current advertisement inventory or the historical advertisement inventory, the correlation between the advertisement inventory state attribute value and the color chroma related to the advertisement inventory state attribute is that the higher the advertisement inventory state attribute value is, the lighter the color chroma is, or the higher the advertisement inventory state attribute value is, the darker the color chroma is;
if at least two advertisement inventory state attributes of the advertisement space area are displayed in the display area corresponding to the advertisement space area, displaying the corresponding advertisement inventory state attributes in the sub-area corresponding to the corresponding advertisement inventory state attributes in the display area corresponding to the advertisement space area;
if all or part of the advertisement inventory state attributes in the advertisement space area are comprehensively displayed, the weight of each advertisement inventory state attribute is set in advance, and the influence or the effect of the color chroma of the advertisement inventory state attribute with larger weight on the final display result is larger;
the presentation area to which the ad slot area corresponds may include the ad slot area itself, and/or other areas associated with the ad slot area.
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|---|---|---|---|
| CN201610077440.6A CN105787754B (en) | 2016-02-03 | 2016-02-03 | Advertisement inventory visualization method and device |
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| CN107491979B (en) * | 2017-07-03 | 2021-04-16 | 北京奇艺世纪科技有限公司 | Distribution method and device of advertisement inventory |
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| CN101268482A (en) * | 2005-06-22 | 2008-09-17 | 克里斯蒂娜·图托内 | Methods and systems for offering and selling advertising |
| CN101706963A (en) * | 2009-08-19 | 2010-05-12 | 北京华夏神农信息技术有限公司 | Cartoon analysis method for geographic distribution and time trend of price of commodity |
| CN102236647A (en) * | 2010-04-21 | 2011-11-09 | 腾讯科技（北京）有限公司 | Time-based attribute configuration displaying method and apparatus |
| CN102314651A (en) * | 2010-06-30 | 2012-01-11 | 腾讯科技（北京）有限公司 | Resource exhibition method and device |
| CN104281967A (en) * | 2013-07-10 | 2015-01-14 | 永庆房屋仲介股份有限公司 | Object renting and selling system with object price fluctuation as display basis |
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| CN101268482A (en) * | 2005-06-22 | 2008-09-17 | 克里斯蒂娜·图托内 | Methods and systems for offering and selling advertising |
| CN101706963A (en) * | 2009-08-19 | 2010-05-12 | 北京华夏神农信息技术有限公司 | Cartoon analysis method for geographic distribution and time trend of price of commodity |
| CN102236647A (en) * | 2010-04-21 | 2011-11-09 | 腾讯科技（北京）有限公司 | Time-based attribute configuration displaying method and apparatus |
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