CN108269114A - A kind of determining method and device of advertisement inventory - Google Patents
A kind of determining method and device of advertisement inventory Download PDFInfo
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- CN108269114A CN108269114A CN201611265916.5A CN201611265916A CN108269114A CN 108269114 A CN108269114 A CN 108269114A CN 201611265916 A CN201611265916 A CN 201611265916A CN 108269114 A CN108269114 A CN 108269114A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0605—Supply or demand aggregation
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Abstract
The invention discloses a kind of determining method and device of advertisement inventory, for solving the problems, such as that the advertisement inventory accuracy got in the prior art is low.Including：Server-side obtains the historical data that client reports, advertisement inventory of each advertisement position of the historical data including the client at least one history set period of time, the advertisement base in each history set period of time save as the number that each advertisement position occurs in the history set period of time；The server-side determines advertisement inventory of any advertisement position in upcoming set period of time according to the historical data.By the above method, the accuracy rate of advertisement inventory got is improved.
Description
Technical field
The present invention relates to technical field of internet application more particularly to a kind of determining method and devices of advertisement inventory.
Background technology
Advertisement inventory refer in a period of time can sale advertising resource quantity, advertisement inventory is supplied to sales department
Door can be as the reference data that advertisement is sold.
In the prior art, sales department be all when obtaining advertisement inventory by textual description, it is each to obtain
The advertisement inventory of advertisement position, the acquisition time is long, it is low to obtain efficiency, and accuracy rate is low.
It is to solve the problems, such as at present in conclusion how fast and accurately to obtain advertisement inventory.
Invention content
The object of the present invention is to provide a kind of determining method and device of advertisement inventory, to solve to get in the prior art
Advertisement inventory accuracy it is low the problem of.
An embodiment of the present invention provides a kind of determining method of advertisement inventory, this method includes：Server-side obtains client
The historical data reported, the historical data include each advertisement position of the client at least one history set period of time
Interior advertisement inventory, the advertisement base in each history set period of time save as each advertisement position and are set in the history
The number occurred in period；The server-side determines that any advertisement position is set upcoming according to the historical data
The advertisement inventory to fix time in section.
Optionally, the server-side determines any advertisement position in upcoming setting according to the historical data
Between advertisement inventory in section, including：
The mean value of advertisement inventory of the server-side by any advertisement position in multiple history set period of time,
It is determined as advertisement inventory of any advertisement position in the upcoming set period of time, alternatively,
The server-side goes through any advertisement position with upcoming immediate one of the set period of time
Advertisement inventory in the history setting period, is determined as advertisement of any advertisement position in the upcoming set period of time
Inventory.
Optionally, determine any advertisement position in upcoming setting according to the historical data in the server-side
After advertisement inventory in period, the method further includes:
The server-side is by advertisement inventory of any advertisement position in the set period of time and any advertisement
Position allows the product of the number for the ad material launched when occurring every time, for the ad material that can be launched in the set period of time
Maximum value.
Optionally, the ad material that any advertisement position can be launched in the set period of time after any moment
Number, be any advertisement position in the set period of time maximum value of ad material with any advertisement position described
The difference of the number of ad material played before any moment in set period of time.
Optionally, the method further includes:
The history number reported according to advertisement inventory of any advertisement position in set period of time and by the client
According to obtained at least one dimension, the advertisement inventory under at least one dimension is counted, wherein, the dimension includes base
This dimension, crowd's dimension and content dimension.
Based on the same inventive concept of method, an embodiment of the present invention provides a kind of determining device of advertisement inventory, packet
It includes：Acquisition module, for obtaining the historical data that client reports, the historical data includes each advertisement of the client
Advertisement inventory of the position at least one history set period of time, the advertisement base in each history set period of time save as institute
State the number that each advertisement position occurs in the history set period of time；Determining module, for according to the historical data, really
Make advertisement inventory of any advertisement position in upcoming set period of time.
Optionally, the determining module is specifically used for：
By the mean value of advertisement inventory of any advertisement position in multiple history set period of time, it is determined as described
Advertisement inventory of any advertisement position in the upcoming set period of time, alternatively,
By any advertisement position, the period is set with the upcoming immediate history of set period of time
Interior advertisement inventory is determined as advertisement inventory of any advertisement position in the upcoming set period of time.
Optionally, described device further includes:
Processing module, for by advertisement inventory of any advertisement position in the set period of time with it is described any wide
The product for the number for allowing the ad material launched when position occurs every time is accused, for the advertisement element that can be launched in the set period of time
The maximum value of material.
Optionally, the ad material that any advertisement position can be launched in the set period of time after any moment
Number, be any advertisement position in the set period of time maximum value of ad material with any advertisement position described
The difference of the number of ad material played before any moment in set period of time.
Optionally, described device further includes：
Statistical module, for according to advertisement inventory of any advertisement position in set period of time with by the client
At least one dimension that the historical data reported obtains counts the advertisement inventory under at least one dimension, wherein, institute
It states dimension and includes basic dimensions, crowd's dimension and content dimension.
The invention discloses a kind of determining method and device of advertisement inventory, server-side obtains the history number that client reports
According to the historical data includes advertisement base of each advertisement position of the client at least one history set period of time
It deposits, the advertisement base in each history set period of time saves as each advertisement position and goes out in the history set period of time
Existing number；The server-side determines any advertisement position in upcoming set period of time according to the historical data
Advertisement inventory.By the above method, the accuracy rate of advertisement inventory got is improved.
Description of the drawings
Fig. 1 is a kind of determining method flow diagram of advertisement inventory provided in an embodiment of the present invention；
Fig. 2 is a kind of determining schematic device of advertisement inventory provided in an embodiment of the present invention.
Specific embodiment
The purpose, technical scheme and advantage for making the embodiment of the present invention are clearer, below in conjunction in the embodiment of the present invention
Attached drawing, the technical solution in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is this
Invention part of the embodiment, instead of all the embodiments.
An embodiment of the present invention provides a kind of determining method of advertisement inventory, as shown in Figure 1, including following operation：
Step 100, server-side obtain the historical data that client reports, and the historical data includes the every of the client
Advertisement inventory of a advertisement position at least one history set period of time, the advertisement base in each history set period of time
Save as the number that each advertisement position occurs in the history set period of time.
Specifically, the advertisement position be in the client can program advertisement position, such as：Preceding patch, poster position, table
Face start bit etc..The server-side and the client are made an appointment the advertisement position of the ad material that can be launched, and according to setting
The number and title of the determining advertisement position of rule.When the client location advertising arranged occurs every time, whether have wide
It accuses content to present, the client is all reported to the server-side.It is assumed that after advertisement position occurs, when having advertisement presentation, then exist
It is to report pv=1 that the advertisement position, which plays first advertisement, if the advertisement position allows to launch multiple advertisements when every time occurring,
On the advertisement position except the first advertisement with for other advertisements play when report pv=0, alternatively, having advertisement position appearance, but the advertisement
It is presented on position without advertisement, then reports pv=1, server-side receives the reported data of terminal, determines in a set period of time
The number of the pv=1 of report, number i.e. advertisement position of the pv=1 is in the advertisement inventory of the setting period.
Step 110, the server-side determine any advertisement position in upcoming setting according to the historical data
Between advertisement inventory in section.
The invention discloses a kind of determining method of advertisement inventory, server-side obtains the historical data that client reports, institute
It states historical data and includes advertisement inventory of each advertisement position of the client at least one history set period of time, it is described
Advertisement base saves as the number that each advertisement position occurs within the setting period；The server-side is according to the historical data, really
Make advertisement inventory of any advertisement position in upcoming set period of time.By the above method, improve what is got
The accuracy rate of advertisement inventory.
In a kind of optional realization method, the server-side determines that any advertisement position is in sight according to the historical data
By the advertisement inventory in the set period of time of arrival, including：The server-side is by any advertisement position in multiple history
The mean value of advertisement inventory in set period of time is determined as any advertisement position in the upcoming set period of time
Advertisement inventory.
It illustrates：Assuming that history set period of time is one day, add up 5 continuous history setting periods, first is gone through
History sets the period as Monday, the number PV=12 that a certain advertisement position occurs within first history setting period, second history
The period is set as Tuesday, the number PV=8 that the advertisement position occurs within second history setting period, when third history is set
Section is Wednesday, the number PV=11 of advertisement position appearance within the third history setting period, the 4th history set the period as
Thursday, the number PV=9 that the advertisement position occurs within the 4th history setting period, the 5th history set the period as Friday,
The number PV=10 that the advertisement position occurs within the 5th history setting period determines the above-mentioned continuous 5 history setting period
The mean value for the number that the interior advertisement position occurs is PV=10, then in the upcoming advertisement inventory for setting the advertisement position in the period
Inventory for the advertisement position in 10 or upcoming multiple setting periods can be set as 10.
Optionally, the setting period can also be as unit of week, moon etc., and the embodiment of the present invention does not limit it.
In a kind of optional realization method, the intersegmental interval of multiple history setting times is fixed or the multiple
History set period of time is continuous.
It illustrates：Assuming that history set period of time is Monday weekly, add up the Monday weekly in 4 continuous weeks,
The number PV=12 that a certain advertisement position occurs during first Monday, the number PV=that the advertisement position occurs in second Monday
16, the number PV=14 that the advertisement position occurs in third Monday, the number PV that the advertisement position occurs in the 4th Monday
=18, the mean value for determining the number that above-mentioned advertisement position of continuous 4 Mondays occurs is PV=15, then in upcoming Monday
The advertisement base of the advertisement position save as 15 or the inventories of upcoming multiple Monday advertisement positions can be set as 15.
Optionally, the set period of time can also be Tuesday, third or every month first week of week, second
Week etc., the embodiment of the present invention do not limit it.
In a kind of optional realization method, the server-side determines that any advertisement position is in sight according to the historical data
By the advertisement inventory in the set period of time of arrival, further include：
The server-side goes through any advertisement position with upcoming immediate one of the set period of time
Advertisement inventory in the history setting period, is determined as advertisement of any advertisement position in the upcoming set period of time
Inventory.
It illustrates：Assuming that history set period of time is first week, the number PV that a certain advertisement position occurred at first week
=120, it is determined that save as 120 in the advertisement base of the upcoming second week advertisement position or be somebody's turn to do in upcoming multiple weeks
The inventory of advertisement position can be set as 120.Or, it is assumed that history set period of time was the Wednesday of first week, at first week
The number PV=20 that Wednesday a certain advertisement position occurs, it is determined that in the advertisement base of the Wednesday of the upcoming second week advertisement position
Save as 20 or the advertisement inventory of the Wednesday advertisement position in upcoming multiple weeks be both configured to 20.
Optionally, the set period of time can also be every month, and the embodiment of the present invention does not limit it.
In a kind of optional realization method, after step 110, further include:The server-side exists any advertisement position
Advertisement inventory in the set period of time allows the number for the ad material launched when occurring every time with any advertisement position
Product, for the maximum value of ad material that can be launched in the set period of time.
Optionally, when each advertisement position occur every time it is permissible launch multiple ad materials when, the ad material launched
Do not allow to repeat.
In a kind of optional realization method, any advertisement position can be thrown in the set period of time after any moment
The number for the ad material put, be any advertisement position in the set period of time maximum value of ad material with described
The difference of the number for the ad material that one advertisement position played in the set period of time before any moment.Specifically
, the number of the remaining ad material presented is provided in real time for any advertisement position；If the advertisement position occurs every time
An ad material can only be launched, the number of ad material that remaining time can be presented in the setting period is equal to the advertisement position
Advertisement inventory and the difference of played ad material number；If the advertisement position can only launch multiple advertisement elements when occurring every time
Material, the number of ad material that remaining time can be presented in the setting period is equal to the advertisement inventory of the advertisement position and this is wide every time
Accuse the product for the number that ad material can be presented when position occurs and the difference of played ad material number.
In a kind of optional realization method, advertisement inventory of any advertisement position in set period of time and the client
At least one of the historical data reported dimension is held, determines any advertisement position advertisement base new in set period of time
It deposits, wherein, the dimension includes basic dimensions, crowd's dimension and content dimension etc..Specifically, the client can also picture
The server-side reports basic dimensions information, crowd's dimensional information and content dimension information etc., and the basis dimension includes:Eventually
Hold type, ip (information such as districts and cities, province can be mapped to by ip information by extensively assisting the standards ip libraries such as ip libraries), time, program
Content (launching channel etc.), terminal unique mark etc.；Crowd's dimensional information includes:Gender, age, educational background, income, family
Member etc.；The content dimension information includes：Programme content, channel (film, TV play, animation, juvenile, shopping, variety, discipline
Record piece, life), ranking, period etc..The dimensional information can be that client is reported by http protocol to server-side, can
To make report according to the dimensional information of server-side upper table, determining for advertisement inventory is carried out according to the dimensional information.It can select
One of dimension is selected, it can also multiple dimension join operation.Relevant dimension information carries out determining for advertisement inventory, can be more
Facilitate the plan of selling of sales force targetedly reasonable arrangement advertisement inventory.
Based on the same inventive concept of method, an embodiment of the present invention provides a kind of determining device of advertisement inventory, such as
Shown in Fig. 2, including：
Acquisition module 201, for obtaining the historical data that client reports, the historical data includes the client
Each advertisement inventory of the advertisement position at least one history set period of time, the advertisement in each history set period of time
Inventory is the number that each advertisement position occurs in the history set period of time；
Determining module 202, for according to the historical data, determining any advertisement position in upcoming setting time
Advertisement inventory in section.
The invention discloses a kind of determining device of advertisement inventory, server-side obtains the historical data that client reports, institute
It states historical data and includes advertisement inventory of each advertisement position of the client at least one history set period of time, it is described
Advertisement base saves as the number that each advertisement position occurs within the setting period；The server-side is according to the historical data, really
Make advertisement inventory of any advertisement position in upcoming set period of time.By the above method, improve what is got
The accuracy rate of advertisement inventory.
Optionally, the determining module is specifically used for：By any advertisement position in multiple history set period of time
The mean value of interior advertisement inventory is determined as advertisement base of any advertisement position in the upcoming set period of time
It deposits, alternatively,
By any advertisement position, the period is set with the upcoming immediate history of set period of time
Interior advertisement inventory is determined as advertisement inventory of any advertisement position in the upcoming set period of time.
Optionally, described device further includes:Processing module, for by any advertisement position in the set period of time
Advertisement inventory and any advertisement position allow when occurring every time the ad material launched number product, be the setting
The maximum value for the ad material that can be launched in period.
Optionally, the ad material that any advertisement position can be launched in the set period of time after any moment
Number, be any advertisement position in the set period of time maximum value of ad material with any advertisement position described
The difference of the number of ad material played before any moment in set period of time.
Optionally, described device further includes：
Statistical module, for according to advertisement inventory of any advertisement position in set period of time with by the client
At least one dimension that the historical data reported obtains counts the advertisement inventory under at least one dimension, wherein, institute
It states dimension and includes basic dimensions, crowd's dimension and content dimension.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the present invention
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the present invention
The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, but those skilled in the art once know basic creation
Property concept, then additional changes and modifications may be made to these embodiments.So appended claims be intended to be construed to include it is excellent
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
- A kind of 1. determining method of advertisement inventory, which is characterized in that this method includes：Server-side obtains the historical data that client reports, and the historical data includes each advertisement position of the client extremely Advertisement inventory in a few history set period of time, the advertisement base in each history set period of time save as described each The number that advertisement position occurs in the history set period of time；The server-side determines advertisement of any advertisement position in upcoming set period of time according to the historical data Inventory.
- 2. according to the method described in claim 1, it is characterized in that, the server-side determines to take the post as according to the historical data Advertisement inventory of one advertisement position in upcoming set period of time, including：The mean value of advertisement inventory of the server-side by any advertisement position in multiple history set period of time determines For advertisement inventory of any advertisement position in the upcoming set period of time, alternatively,The server-side sets any advertisement position with the upcoming immediate history of set period of time Advertisement inventory in timing section is determined as advertisement base of any advertisement position in the upcoming set period of time It deposits.
- 3. it according to the method described in claim 1, it is characterized in that, is determined in the server-side according to the historical data After advertisement inventory of any advertisement position in upcoming set period of time, the method further includes:The server-side is every by advertisement inventory of any advertisement position in the set period of time and any advertisement position The product of the number of the secondary ad material for allowing when occurring to launch, for the ad material that can be launched in the set period of time most Big value.
- 4. according to the method described in claim 3, it is characterized in that, any advertisement position is any in the set period of time The number of ad material that can be launched after moment is that ad material is most in the set period of time for any advertisement position The number of ad material that big value played with any advertisement position in the set period of time before any moment Difference.
- 5. according to the method described in claim 1, it is characterized in that, the method further includes：It is obtained according to advertisement inventory of any advertisement position in set period of time with the historical data reported by the client At least one dimension arrived counts the advertisement inventory under at least one dimension, wherein, the dimension includes basic dimension Degree, crowd's dimension and content dimension.
- 6. a kind of determining device of advertisement inventory, which is characterized in that the device includes：Acquisition module, for obtaining the historical data that client reports, the historical data includes each wide of the client Accuse advertisement inventory of the position at least one history set period of time, the advertisement base in each history set period of time saves as The number that each advertisement position occurs in the history set period of time；Determining module, for according to the historical data, determining any advertisement position in upcoming set period of time Advertisement inventory.
- 7. device according to claim 6, which is characterized in that the determining module is specifically used for：By the mean value of advertisement inventory of any advertisement position in multiple history set period of time, it is determined as described any Advertisement inventory of the advertisement position in the upcoming set period of time, alternatively,It will be in any advertisement position, with the upcoming set period of time immediate history setting period Advertisement inventory is determined as advertisement inventory of any advertisement position in the upcoming set period of time.
- 8. device according to claim 6, which is characterized in that described device further includes:Processing module, for by advertisement inventory of any advertisement position in the set period of time and any advertisement position Allow the product of the number for the ad material launched when occurring every time, be the ad material that can be launched in the set period of time Maximum value.
- 9. device according to claim 8, which is characterized in that any advertisement position is any in the set period of time The number of ad material that can be launched after moment is that ad material is most in the set period of time for any advertisement position The number of ad material that big value played with any advertisement position in the set period of time before any moment Difference.
- 10. device according to claim 6, which is characterized in that described device further includes：Statistical module, for according to advertisement inventory of any advertisement position in set period of time with being reported by the client The obtained at least one dimension of historical data, count the advertisement inventory under at least one dimension, wherein, the dimension Degree includes basic dimensions, crowd's dimension and content dimension.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112241898A (en) * | 2019-07-19 | 2021-01-19 | 上海哔哩哔哩科技有限公司 | Advertisement data delivery control method and device and computer equipment |
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