KR20160076374A - Method and apparatus for providing information of the crm marketing - Google Patents

Method and apparatus for providing information of the crm marketing Download PDF

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KR20160076374A
KR20160076374A KR1020140186495A KR20140186495A KR20160076374A KR 20160076374 A KR20160076374 A KR 20160076374A KR 1020140186495 A KR1020140186495 A KR 1020140186495A KR 20140186495 A KR20140186495 A KR 20140186495A KR 20160076374 A KR20160076374 A KR 20160076374A
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marketing
methods
information
target customer
priority
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KR1020140186495A
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Korean (ko)
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김윤호
민준기
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주식회사 바나나팩토리
주식회사 더누보
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

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  • Entrepreneurship & Innovation (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a method and an apparatus for providing CRM marketing information, and a method for providing CRM marketing information according to the present invention includes extracting a marketing target customer based on a shopping mall use condition, A step of determining a marketing method, a step of allocating at least one marketing target customer to each marketing method, a step of collecting shopping information of a marketing target customer according to a plurality of marketing methods, and a result of a plurality of marketing methods based on shopping information And determining the priorities of the plurality of marketing methods, thereby improving the marketing effect of the online shopping mall.

Description

METHOD AND APPARATUS FOR PROVIDING CRM MARKETING Technical Field [1]

The present invention relates to a method and apparatus for providing CRM (Customer Relationship Management) marketing information, and more particularly, to a method and apparatus for providing CRM marketing information for applying a more efficient marketing method in an online shopping mall.

Due to the proliferation and development of various communication networks, consumers of commodities have an opportunity to shop at any time by accessing the Internet using a personal computer in their home or office, and online shopping malls Of the total number of workers. In addition, demand for online shopping continues to increase as mobile terminals that can access online shopping malls become popular everywhere.

As such, the number of customers using online shopping malls is increasing, and products sold at online shopping malls are also increasing. As a result, the size of online shopping malls has greatly expanded compared to the size of online shopping malls in the past.

However, most online shopping malls use the same marketing method for all customers in the way they do marketing. For example, all customers subscribed to an online shopping mall used a uniform method of not knowing the propensity of customers, such as e-mailing promotions for specific products. There is a problem in that when the marketing is performed by the conventional method, the tendency of the customer can not be fully reflected.

In addition, when a customer is segmented and marketing is performed in various ways, it is common to set a marketing method according to personal decision-making by an administrator of an online shopping mall rather than by a certain rule. The marketing method that depends on the feeling of the manager of the online shopping mall is difficult to clearly analyze the effect of the marketing, and it is difficult to provide the feedback through the analysis of the marketing method.

Therefore, it is required to develop a method and device that reflects the marketing method that is evaluated more systematically and reflects the marketing method that reflects the tendency of the segmented customer.

Integrated Customer Management and Marketing System (Patent Application No. 10-2007-0002132)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method and apparatus for providing a more effective marketing method in an online shopping mall.

Another object of the present invention is to provide a method and apparatus for providing a statistically significant marketing method in an online shopping mall.

The problems of the present invention are not limited to the above-mentioned problems, and other problems not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a method of providing CRM (Customer Relationship Management) marketing information according to an embodiment of the present invention includes extracting a marketing target customer based on a shopping mall use condition, Determining a plurality of marketing methods, allocating at least one marketing target customer to each marketing method, collecting shopping information of a marketing target customer according to a plurality of marketing methods, And determining the priority of the plurality of marketing methods by statistically analyzing the result of the marketing method.

According to another aspect of the present invention, a marketing method includes a recommended product and a transmission method.

According to still another aspect of the present invention, a transmission method includes a transmission medium and a transmission time.

According to still another aspect of the present invention, there is provided a system for providing a plurality of recommended products or transmission methods.

According to another aspect of the present invention, in the step of determining the priority, a priority of a plurality of marketing methods is determined based on a confirmation rate at which a marketing target customer confirms information on a recommended product.

According to another aspect of the present invention, the step of determining the priority determines a priority of a plurality of marketing methods based on a purchase conversion rate at which a marketing target customer purchases a recommended product.

According to still another aspect of the present invention, the step of determining the priority includes: prioritizing a plurality of marketing methods based on a confirmation rate that a marketing target customer confirms information on a recommendation product and a purchase conversion rate by which a marketing target customer purchases a recommendation product Thereby determining a ranking.

According to another aspect of the present invention, a plurality of marketing methods are selected by a shopping mall manager.

According to another aspect of the present invention, a plurality of marketing methods are automatically characterized in that a high priority marketing method is selected.

According to another aspect of the present invention, the step of determining the priorities of the plurality of marketing methods includes a step of determining a priority of a marketing method, including a method of statistically analyzing a result of a pre-stored marketing method.

According to another aspect of the present invention, when there is a marketing method in which a result of a pre-stored marketing method is statistically analyzed, a step of determining a plurality of marketing methods is a step of determining one or more marketing methods corresponding to a marketing target customer .

According to still another aspect of the present invention, there is provided a method for displaying a plurality of marketing methods.

According to an aspect of the present invention, there is provided an apparatus for providing CRM marketing information according to an embodiment of the present invention includes a processor and a communication unit for communicating with a shopping mall server, Extracts a plurality of marketing methods corresponding to a marketing target customer, allocates at least one marketing target customer to each marketing method, and the processor and the communication unit collect shopping information of the marketing target customer according to a plurality of marketing methods The processor is characterized by statistically analyzing results of a plurality of marketing methods based on shopping information to determine priorities of a plurality of marketing methods.

The details of other embodiments are included in the detailed description and drawings.

The present invention can provide a more effective marketing method in an online shopping mall and improve the marketing effect of the online shopping mall.

The present invention provides a statistically significant method of marketing in an online shopping mall, thereby enabling a more effective marketing method to be selected in an online shopping mall.

The effects according to the present invention are not limited by the contents exemplified above, and more various effects are included in the specification.

1 is a schematic block diagram of a system for providing CRM marketing information according to an embodiment of the present invention.
FIG. 2 is a flowchart illustrating a CRM marketing method in an online shopping mall according to an exemplary embodiment of the present invention.
FIG. 3 illustrates an exemplary screen for explaining a method of selecting a marketing object in a CRM marketing method in an online shopping mall according to an exemplary embodiment of the present invention.
FIG. 4 illustrates an exemplary screen for explaining a method of determining a marketing method in a method of providing CRM marketing in an online shopping mall according to an embodiment of the present invention.
FIG. 5 illustrates an exemplary screen for explaining a result of a statistical analysis of a marketing method of CRM marketing method in an online shopping mall according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Like reference numerals refer to like elements throughout the specification.

It is to be understood that each of the features of the various embodiments of the present invention may be combined or combined with each other partially or entirely and technically various interlocking and driving is possible as will be appreciated by those skilled in the art, It may be possible to cooperate with each other in association.

Various embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

1 is a schematic block diagram of a system for providing CRM marketing information according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing CRM marketing information according to an embodiment of the present invention includes a marketing management server 100 and an online shopping mall server 200.

The marketing management server 100 is connected to the online shopping mall server 200 and transmits and receives data to extract a target customer to be a target of the CRM marketing and allocate the extracted target customer to the marketing method, And determining the priority of the marketing method by statistically analyzing the results of the marketing method. The marketing management server 100 includes a processor 110, a communication unit 120, a storage unit 130, and a memory 140. In addition, the type of the marketing management server 100 is not limited and can be constructed using a general-purpose server that is generally used.

The processor 110 performs various operations in the marketing management server 100. The marketing management server 100 extracts a target customer that is a target of the CRM marketing through the processor 110, allocates a target customer to each of the marketing methods, statistically analyzes the result of the marketing method, You can decide. In addition, the marketing management server 100 may store the data generated through the processor 110 in the storage unit 130. The above-mentioned operation will be described later in detail with reference to Fig.

The communication unit 120 transmits and receives data to and from the online shopping mall server 200 in the marketing management server 100. The marketing management server 100 periodically receives shopping information including customer information, product information, customer's shopping history and usage status from the online shopping mall server 200 through the communication unit 120. [ The above-mentioned operation will be described later in detail with reference to Fig.

The storage unit 130 is a storage medium for storing data in the marketing management server 100. The marketing management server 100 may store the statistical analysis results of the customer information, the product information, the shopping information, the marketing method, and the marketing method in the storage unit 130.

The memory 140 temporarily stores data to be processed by the marketing management server 100. The marketing management server 100 may temporarily store the statistical analysis results of the customer information, the product information, the shopping information, the marketing method, and the marketing method, and may process the processed result through the processor 110 or transmit the processed result through the communication unit 120.

The online shopping mall server 200 is a server of a shopping mall operating company for managing a shopping mall site, and transmits and receives data to and from the marketing management server 100 and a user terminal (not shown). The online shopping mall server 200 can exchange customer information, product information, and shopping information with the marketing management server 100 and synchronize them. Also, the online shopping mall server 200 can collect customer information and shopping information from the logged-in user terminals. In FIG. 1, the marketing management server 100 separately manages marketing. However, according to the embodiment of the present invention, the marketing management server 100 and the online shopping mall server 200 may be constructed as a single server have. In addition, the type of online shopping mall server 200 is not limited, and can be constructed using a general-purpose server that is generally used.

FIG. 2 is a flowchart illustrating a CRM marketing method in an online shopping mall according to an exemplary embodiment of the present invention. For convenience of explanation, FIG. 1 will be described together.

A method of providing CRM marketing in an online shopping mall according to an embodiment of the present invention starts with the marketing management server 100 extracting a target customer targeted for marketing based on shopping mall usage conditions at step S210.

The online shopping mall server 200 stores shopping information including merchandise information, customer information, merchandise information, and customer shopping history and usage status. The marketing management server 100 receives merchandise information, Information, and shopping information. The shopping mall manager managing the marketing management server 100 can extract a target customer to be a marketing target by using the product information, the customer information, and the shopping information. More specifically, the product information includes information on a product being sold and a product being sold in the online shopping mall server 200, and includes information such as a product name, a product type, a product code, a product price, a product size, An image, and the like. The customer information means information about the customer who is subscribed to the online shopping mall and may include various information about the customer including, for example, the customer's name, gender, ID, birthday, address, telephone number, key, have. The shopping information is information on the history of the customer in the online shopping mall. For example, the shopping information includes various information that the customer has acted in the shopping mall, such as a purchase history, a reserve record, a review of the product, and product information included in the shopping cart. The marketing management server 100 receives merchandise information, customer information, and shopping information from the online shopping mall server 200, and extracts a customer to be a marketing target. For example, when a shopping mall manager selects a female customer whose height is 165 cm to 170 cm as a marketing target, the marketing management server 100 automatically extracts a customer corresponding to the marketing target using customer information. As another example, if the shopping mall manager selects a customer who is three days old after the goods are stored in the shopping cart, the marketing management server 100 automatically uses the customer information and the shopping information to automatically select the marketing target customer corresponding to the marketing target . At this time, when the marketing management server 100 and the online shopping mall server 200 are the same server, the marketing management server 100 may receive the goods information, the customer information, and the shopping information from the online shopping mall server 200 have.

Next, the marketing management server 100 determines a plurality of marketing methods corresponding to a marketing target customer (S220).

An object of the present invention is to provide a better marketing method by comparing marketing methods so that a plurality of marketing methods are determined in order to compare marketing methods.

The marketing method is to advertise a product likely to be purchased by a marketing target customer in an effective manner, and the marketing method may include a transmission method for determining a medium on which information about a recommended product and a recommended product is to be transmitted. Specifically, the transmission method may include transmission time, which is time for sending various transmission media such as electronic mail, mobile phone text message, note, etc. and marketing information. For example, if a female customer having a height of 165 cm to 170 cm is selected as a marketing target customer, a plurality of marketing methods corresponding to a marketing target customer are managed by a shopping mall manager, a first marketing method is a blouse, The marketing information may be designated to be sent at 6:00 pm and the second marketing method may be designated as sending the marketing information using the same transmission method as the first marketing method with the high heel as a recommended product. However, in one marketing method, a plurality of recommended products or transmission methods may be selected.

According to some embodiments of the present invention, when there is a marketing method in which a result of a pre-stored marketing method is statistically analyzed, a comparison object exists only by statistical analysis of one marketing method, One or more marketing methods may be determined to correspond to the marketing target audience. That is, the marketing management server 100 may determine one marketing method, not a plurality of marketing methods.

Next, the marketing management server 100 allocates at least one marketing target customer to each of the marketing methods (S230).

It is an object of the present invention to provide a better marketing method by comparing marketing methods. Once a plurality of marketing methods have been determined, at least one marketing target customer must be included in each of the marketing methods to perform a statistical analysis on each marketing method. Accordingly, the marketing management server 100 can allocate at least one marketing target customer to each marketing method.

There is no particular limitation on the manner in which the marketing management server 100 allocates a marketing target customer to each marketing method. However, it is effective to randomly assign marketing target customers to each of the marketing methods in order to eliminate factors that preferably have a statistical effect.

Next, the marketing management server 100 collects shopping information of the marketing target customer according to a plurality of marketing methods (S240).

The marketing management server 100 can receive the shopping information in association with the online shopping mall server 200. [ In addition, the marketing management server 100 may store the shopping information in the storage unit 130. [ Specifically, shopping information including information on whether or not the marketing target customer has received and confirmed the marketing information and information on whether or not to purchase the recommended goods can be received and stored.

Next, the marketing management server 100 statistically analyzes the results of the plurality of marketing methods based on the shopping information to determine the priority of the plurality of marketing methods (S250).

Statistical analysis is used to analyze the effectiveness of marketing methods and to determine their priorities and various statistical methods can be used.

For example, the marketing management server 100 can check whether the marketing target customer has received and confirmed the marketing information, and obtain the verification rate by analyzing the marketing target customer who has confirmed the marketing information against the entire marketing target customer. Therefore, the priority of the marketing method can be determined on the basis of this confirmation rate.

In another example, the marketing management server 100 may determine whether a marketing target customer has purchased a recommended product, and obtain a purchase conversion rate by analyzing a marketing target customer who purchased the recommended product with respect to the entire marketing target customer. Therefore, the priority of the marketing method can be determined based on the purchase conversion rate.

In another example, the marketing management server 100 can determine whether the marketing target customer has received and confirmed the marketing information and whether the marketing target customer has purchased the recommended product, thereby obtaining the confirmation rate and the purchase conversion rate. Therefore, the priority of the marketing method can be determined on the basis of the confirmation rate and the purchase conversion rate.

As described above, since the marketing management server 100 automatically analyzes the marketing method, it is possible to determine the priority of the marketing method without going through the manual operation of the shopping mall operator, thereby obtaining a more effective CRM marketing method. An advantageous effect is obtained.

According to some embodiments of the present invention, when the marketing management server 100 determines the priorities of the marketing methods, the pre-stored marketing methods may be used to determine priorities of the marketing methods including pre-stored marketing methods. The present invention aims to find the most effective marketing method by accumulating marketing methods. Therefore, if there is a marketing method that has already been statistically analyzed, the step of determining the priority of the marketing method can determine the priority of the marketing method including the pre-stored marketing method. The marketing management server 100 determines an excellent marketing method among the automatically accumulated marketing methods, thereby obtaining a more effective CRM marketing method.

According to some embodiments of the present invention, the marketing management server 100 may include displaying the priorities of the marketing methods so that the shopping mall manager can easily select the marketing methods. Specifically, in the step of determining a plurality of marketing methods, a shopping mall manager can display statistical analysis data and priorities of a marketing method so that an excellent method among existing marketing methods can be selected. The marketing management server 100 automatically displays an excellent marketing method, thereby obtaining an effect of obtaining a more effective CRM marketing method.

FIG. 3 illustrates an exemplary screen for explaining a method of selecting a marketing object in a CRM marketing method in an online shopping mall according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the marketing target selection screen 300 includes display windows 310, 320, 330, 340, and 350 indicating a method of selecting a marketing target, and a selection box 360. The display windows 310, 320, 330, 340, and 350 indicating how to select a marketing object are merely examples for explaining the present invention, and thus do not limit the method of selecting the displayed marketing object.

The display windows 310, 320, 330, 340, and 350 indicate a method of selecting a marketing target in a predetermined form. For example, the display window 310 has a form set in advance in order to select a customer who has passed the period entered in the input window 311 after the customer puts the product in the shopping cart as a marketing target customer. In this manner, the shopping mall manager can preliminarily form a form suitable for selecting a marketing target customer, so that the marketing target customer can be extracted more conveniently and accurately.

The selection box 360 is used to select a method for extracting a marketing target customer. The selection box 360 may be used to extract a marketing target customer in various ways by selecting a required form. Only one of the selection boxes 360 may be checked, and if only one of them is checked, a marketing target customer satisfying a single condition is extracted. The plurality of check boxes 360 may be checked. If a plurality of check boxes are checked, a marketing target customer satisfying a plurality of conditions simultaneously may be extracted. Alternatively, a marketing target customer satisfying a part of the plurality of conditions may be extracted have.

FIG. 4 illustrates an exemplary screen for explaining a method of determining a marketing method in a method of providing CRM marketing in an online shopping mall according to an embodiment of the present invention.

Referring to FIG. 4, the marketing method determination screen 400 includes display windows 410, 420, and 430 and selection boxes 411, 412, and 413 indicating a method of determining a marketing method. The display windows 410, 420, and 430 indicating how to select a marketing method are merely examples for explaining the present invention, and the present invention is not limited to a method for selecting a displayed marketing method.

The display windows 410, 420, and 430 indicate a method of determining a marketing method of a predetermined form. For example, the display window 410 indicates a method of determining a recommended product, and the shopping mall manager can check a selection box 411 to select a desired recommended product. For example, a customer's interest product may be determined to be a different product for each marketing target customer, such as a product in a shopping cart, a product that has been viewed three times a week, or the like. The display window 420 indicates a method of determining a transmission medium in the transmission method, and the display window 430 indicates a method of determining a transmission time in the transmission method. In this way, the shopping mall manager can determine the marketing method more conveniently and accurately by having a form suitable for determining the marketing method in advance.

The selection boxes 411, 421, and 431 are the same as the selection box 360 of FIG. 3 except that the roles are the same, so a detailed description will be omitted.

FIG. 5 illustrates an exemplary screen for explaining a result of a statistical analysis of a marketing method of CRM marketing method in an online shopping mall according to an embodiment of the present invention.

5, a marketing method analysis result window 510, 520, 530, a marketing target customer display window 540, and an analysis area 550, 560, 570 are included as a result of statistical analysis of the marketing method can do. The marketing method analysis result window 510 provides an analysis area 550 to confirm the marketing method. Also, the marketing method analysis result window 510 provides the analysis areas 560 and 570, so that the effect of the marketing method can be confirmed through the statistical data. In this way, the shopping mall manager can select the marketing method more effectively through the statistical analysis of the marketing method, and the marketing management server can use the result of statistical analysis of the marketing method to determine the marketing method automatically Lt; / RTI >

In this specification, each block or each step may represent a part of a module, segment or code that includes one or more executable instructions for executing the specified logical function (s). It should also be noted that in some alternative embodiments, the functions mentioned in the blocks or steps may occur out of order. For example, two blocks or steps shown in succession may in fact be performed substantially concurrently, or the blocks or steps may sometimes be performed in reverse order according to the corresponding function.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may be stored in RAM memory 140, flash memory 140, ROM memory 140, EPROM memory 140, EEPROM memory 140, registers, a hard disk, a removable disk, a CD- Lt; RTI ID = 0.0 > of storage medium. An exemplary storage medium is coupled to the processor, which is capable of reading information from, and writing information to, the storage medium. Alternatively, the storage medium may be integral with the processor. The processor and the storage medium may reside within an application specific integrated circuit (ASIC). The ASIC may reside within the user terminal. Alternatively, the processor and the storage medium may reside as discrete components in a user terminal.

Although the embodiments of the present invention have been described in detail with reference to the accompanying drawings, it is to be understood that the present invention is not limited to those embodiments and various changes and modifications may be made without departing from the scope of the present invention. . Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. Therefore, it should be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

100: CRM marketing device
110: Processor
120:
130:
140: Memory
200: Online shopping mall server
300: Marketing target selection screen
400: Determining Marketing Method Screen
500: Result of statistical analysis of marketing method

Claims (13)

Extracting a marketing target customer based on a shopping mall use condition;
Determining a plurality of marketing methods corresponding to the marketing target customers;
Allocating at least one marketing target customer to each marketing method;
Collecting shopping information of the marketing target customer according to the plurality of marketing methods; And
And a step of statistically analyzing the results of the plurality of marketing methods based on the shopping information to determine a priority of the plurality of marketing methods. . The method according to claim 1,
Wherein the marketing method comprises a recommendation product and a transmission method. 3. The method of claim 2,
Wherein the transmission method comprises a transmission medium and a transmission time. 3. The method of claim 2,
Wherein the recommended product or the transmission method is a plurality of CRM marketing information. 3. The method of claim 2,
Wherein the determining the priority comprises:
Wherein the priority of the plurality of marketing methods is determined on the basis of a confirmation rate at which the marketing target customer confirms the information on the recommendation product. 3. The method of claim 2,
Wherein the determining the priority comprises:
Wherein the priority of the plurality of marketing methods is determined based on a purchase conversion rate at which the marketing target customer purchases a recommended product. 3. The method of claim 2,
Wherein the determining the priority comprises:
Determining a priority of the plurality of marketing methods based on a confirmation rate of the marketing target customer confirming the information of the recommendation product and a purchase conversion rate of the marketing target customer to purchase the recommendation product. How to provide. The method according to claim 1,
Wherein the plurality of marketing methods are selected by a shopping mall manager. The method according to claim 1,
Wherein the plurality of marketing methods are automatically selected with a higher priority marketing method. The method according to claim 1,
Wherein the determining of the priority of the plurality of marketing methods comprises:
Wherein the result of the pre-stored marketing method includes a statistically analyzed marketing method to determine a prioritization of the marketing method. 11. The method of claim 10,
If there is a marketing method in which the results of pre-stored marketing methods are statistically analyzed,
The step of determining a plurality of marketing methods includes:
And determining one or more marketing methods corresponding to the marketing target customer. The method according to claim 1,
Further comprising the step of displaying a priority of the plurality of marketing methods. A processor; And
And a communication unit for communicating with the shopping mall server,
Wherein the processor extracts a marketing target customer based on a shopping mall use condition, determines a plurality of marketing methods corresponding to the marketing target customer, allocates at least one or more marketing target customers to each marketing method,
Wherein the processor and the communication unit collect shopping information of the marketing target customer according to the plurality of marketing methods,
Wherein the processor determines the priorities of the plurality of marketing methods by statistically analyzing the results of the plurality of marketing methods based on the shopping information.
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Cited By (2)

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CN112150179A (en) * 2019-06-28 2020-12-29 京东数字科技控股有限公司 Information pushing method and device
KR102484253B1 (en) * 2022-03-22 2023-01-04 주식회사 크리앤서 Apparatus and method of providing online marketing method recommendation service

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KR20070002132A (en) 2005-06-30 2007-01-05 현대자동차주식회사 Trolley for dismantling elv

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Publication number Priority date Publication date Assignee Title
CN112150179A (en) * 2019-06-28 2020-12-29 京东数字科技控股有限公司 Information pushing method and device
CN112150179B (en) * 2019-06-28 2024-04-09 京东科技控股股份有限公司 Information pushing method and device
KR102484253B1 (en) * 2022-03-22 2023-01-04 주식회사 크리앤서 Apparatus and method of providing online marketing method recommendation service

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