KR20150025518A - Apparatus and method for managing banner advertisement - Google Patents

Apparatus and method for managing banner advertisement Download PDF

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Publication number
KR20150025518A
KR20150025518A KR20130101524A KR20130101524A KR20150025518A KR 20150025518 A KR20150025518 A KR 20150025518A KR 20130101524 A KR20130101524 A KR 20130101524A KR 20130101524 A KR20130101524 A KR 20130101524A KR 20150025518 A KR20150025518 A KR 20150025518A
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KR
South Korea
Prior art keywords
advertisement
banner
banner advertisement
data
change
Prior art date
Application number
KR20130101524A
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Korean (ko)
Inventor
백은경
양미혜
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중소기업은행
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Publication date
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Priority to KR20130101524A priority Critical patent/KR20150025518A/en
Publication of KR20150025518A publication Critical patent/KR20150025518A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
    • Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
    • Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
    • Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards

Abstract

The present invention relates to a device and a method for managing a banner advertisement and, more particularly, to a device and a method for managing a banner advertisement which can generate a banner advertisement by merging advertisement data for a fixed item and a changeable item, change the banner advertisement by providing a user terminal with an advertisement change page of a web screen on which the advertisement data can be corrected, and provide a new banner advertisement in real time or according to an advertisement change time, thereby easily correcting a text, a connection link address, etc. of the banner advertisement on the web screen even by a general worker who is not a computational manager.

Description

[0001] APPARATUS AND METHOD FOR MANAGING BANNER ADVERTISEMENT [0002]

More particularly, the present invention relates to a banner advertisement management apparatus and method, and more particularly, to a banner advertisement management apparatus and a method thereof, The change page is provided to the user terminal to change the banner advertisement and the new banner advertisement is provided in accordance with the change point of the real time or the advertisement so that the general worker who is not the computer administrator can easily edit the text of the banner advertisement, A banner advertisement management apparatus, and a method thereof.

Banner advertising is a typical type of advertisement on the Internet. Early banner ads were commonly used to expose the product or brand image linked to their web page on the main page of the portal. As the way in which Internet users access websites has become more diverse, there are many ways to expose advertisements that are appropriate for each content in the portal or website. In addition, in the recent Internet banner advertisement, a circular banner advertisement method in which 5 to 20 product images are sequentially displayed to sequentially expose a product image is widely used. These circular banner ads are preferred by advertisers because they can expose more products to Internet users. Especially, in the advertisement of internet shopping mall, selection of the content of banner advertisement is very important because sales quantity changes depending on what product is exposed.

It is very important to provide banner advertisements for high-quality financial products and financial services to customers in the financial services industry, where a large number of customers should be secured and managed. For this purpose, a variety of financial product sales and financial marketing are actively being carried out through on-line and the like. In addition, banner advertisements for financial products, such as the status of deposits being changed in real time, are actively being made.

To this end, the web server of the financial web page registers the banner advertisement file for financial products or main project status in a preset database. If an address on the network of the banner advertisement file is set for the advertisement area of the web page provided by the server of the internet site operator, the content of the web page is browsed to the internet user who accesses the web page, Is exposed.

However, the conventional banner advertisement providing method is disclosed on an Internet site once a banner advertisement for a financial product is produced. In order to correct these banner ads, the worker must ask the IT manager who is responsible for the banner advertisement to modify the deposit, credit, etc. factors. Then, the IT manager should access the web server managing the banner advertisement, modify the previous count value to a new value such as deposits and credit, and upload the corrected banner advertisement to the web server again. In addition, when the item to be modified includes a new image or a link that is not a specific coefficient value, the IT manager stores a new image or link file in the database, creates a new banner advertisement through a conventional banner advertisement production process, .

In conventional banner advertisement production and modification work, it takes a long time for a worker to request an IT manager, to modify a previous banner advertisement, to produce a new banner advertisement, and to apply it to each web server. Therefore, the content of the banner advertisement can not be reflected in real time. In addition, when the banner advertisement reflecting time is midnight or holiday, there is an inconvenience that a new banner advertisement must be directly produced and reflected at that time.

The embodiments of the present invention may be modified such that a banner advertisement is generated by merging advertisement data for a fixed item and a changeable item, a banner advertisement is changed by providing an advertisement change page of a web screen, A banner advertisement management apparatus and method capable of easily modifying a text or a connection link address of a banner advertisement on a web screen by providing a new banner advertisement in accordance with an advertisement change time.

According to the first aspect of the present invention, a first banner advertisement is generated by merging first and second advertisement data for a fixed first line item and a second changeable second line item, and the generated banner advertisement is provided to an advertisement area A banner advertisement generating unit for generating a banner advertisement; An advertisement data extraction unit for dividing the generated banner advertisement into each of the advertisement items according to a banner advertisement change request of the user terminal and extracting first and second advertisement data for each of the separated advertisement items; And generating an advertisement change page according to the separated second advertisement item and the extracted second advertisement data to provide the extracted advertisement change data to the user terminal and displaying the extracted second advertisement data in a new The banner advertisement generating unit may generate a new banner advertisement by merging the extracted first advertisement data and the changed second advertisement data and transmit the generated new banner advertisement to the second advertisement data, It may be provided to the advertisement area in real time or may be provided in accordance with the advertisement change time set by the user terminal.

Wherein the banner advertisement generating unit sets different advertisement change points for each of a plurality of the advertisement items included in the generated new banner advertisement and changes ad data for a plurality of advertisement items according to the set different advertisement change points, A new banner advertisement can be provided to the user terminal.

The changeable second line item may include at least one of a text, a numerical value, a web page link address, and an additional image embedded in the banner advertisement.

The advertisement item changing unit may include a banner advertisement image reflecting the new second advertisement data input by the user terminal in real time and providing the banner advertisement image to the user terminal.

According to a second aspect of the present invention, there is provided a method of generating a banner advertisement by merging first and second advertisement data for a fixed first line item and a second changeable second line item, A banner advertisement generating step of providing the banner advertisement to the area; An advertisement data extracting step of dividing the generated banner advertisement into the respective advertisement items according to a banner advertisement change request of the user terminal and extracting first and second advertisement data for each of the separated advertisement items; And generates a new advertisement change page in accordance with the second classified advertisement item and the extracted second advertisement data to provide the extracted second advertisement data to the user terminal, 2 < / RTI > advertisement data; And generating a new banner advertisement by merging the extracted first advertisement data and the changed second advertisement data, providing the generated new banner advertisement to the banner advertisement area in real time, And a banner advertisement changing step of providing a matching banner advertisement.

The banner advertisement changing step sets different advertisement change points for each of a plurality of the advertisement items included in the generated new banner advertisement and changes advertisement data for a plurality of advertisement items according to the set different advertisement change points A new banner advertisement can be provided to the user terminal.

The changeable second line item may include at least one of a text, a numerical value, a web page link address, and an additional image embedded in the banner advertisement.

The change page providing step may include a banner advertisement image reflecting the new second advertisement data input by the user terminal in real time and providing the banner advertisement image to the user terminal.

The embodiments of the present invention may be modified such that a banner advertisement is generated by merging advertisement data for a fixed item and a changeable item, a banner advertisement is changed by providing an advertisement change page of a web screen, By providing a new banner advertisement at the time of the advertisement change, the general worker who is not a computer administrator can easily edit the text of the banner advertisement, the connection link address, and the like on the web screen.

1 is a configuration diagram of a banner advertisement management system according to an embodiment of the present invention.
2 is a configuration diagram of a banner advertisement management apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating a banner advertisement management method according to an exemplary embodiment of the present invention.
FIG. 4 and FIG. 5 illustrate an advertisement change page for changing a text and web page link address among banner advertisements according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description. Before describing the present invention in detail, the same components are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the case where it is judged that the gist of the present invention may be blurred to a known configuration, do.

1 is a configuration diagram of a banner advertisement management system according to an embodiment of the present invention.

1, the banner advertisement management system 100 includes a user terminal 110, an administrator terminal 120, and a banner advertisement management device 130. As shown in FIG.

Here, the user terminal 110 and the administrator terminal 120 may be connected to the banner advertisement management device 130 through a communication network. The communication network interfaces the banner advertisement management device 130 with the user terminal 110 and the administrator terminal 120 for data transmission and reception. The telecommunication network includes various networks such as 2G, 3G, 4G, WiBro, WiMax, and LTE, including wireless LAN (WLAN), WiFi A local area network (LAN) such as a communication network, Bluetooth or Zigbee, and a proximity network such as a radio frequency identification (RFID) or a near field communication (NFC). Therefore, if the user terminal 110 is a bank branch office terminal, the intra-company network can be used as a communication network, and the Internet or a mobile communication network can be used as an external business terminal.

The user terminal 110 is a terminal used by a user who manages financial services such as a bank or a securities company. Here, the user may include a business manager who wants to change the text, image, link address, etc. posted on the banner advertisement of the financial portal page related to the financial business. The user terminal 110 is connected to the banner advertisement management device 130 and provides a banner advertisement change screen of the financial portal page to the business manager, that is, the user, and transmits the changed banner advertisement to the user through the financial portal page Lt; / RTI > For example, the user terminal 110 receives new second advertisement data for a second advertisement item such as a text, an image, and a link link address included in the banner advertisement from the user through the advertisement change page. Then, the user terminal 110 sends new second advertisement data for the second advertisement item to the banner advertisement management device 130 to request a banner advertisement change.

The administrator terminal 120 is a terminal used by a computer administrator who manages a financial computing business such as a bank or a securities company. The administrator terminal 120 accesses the banner advertisement management device 130 to directly change the HTML file of the web page including the banner advertisement or directly change the file name, the path, and the link address.

The banner advertisement management device 130 generates a banner advertisement by merging the fixed item and the advertisement data for the changeable item, and provides the advertisement change page of the web screen that can modify the advertisement data to the user terminal 110. The banner advertisement management device 130 changes a banner advertisement according to a banner advertisement change request of the user terminal 110 and provides a new banner advertisement according to a real time or an advertisement change time point. Accordingly, a general worker other than the administrator terminal 120 used by the computer administrator can easily modify the text or connection link address of the banner advertisement on the web screen of the user terminal 110.

2 is a configuration diagram of a banner advertisement management apparatus according to an embodiment of the present invention.

2, the banner advertisement managing apparatus 130 includes a banner advertisement creating unit 210, an advertisement data extracting unit 220, a line item changing unit 230, and a data storing unit 240.

Hereinafter, each of the components of the banner advertisement management device 130 according to the embodiment of the present invention will be described.

The banner advertisement generating unit 210 merges the first and second advertisement data for the fixed first and second changeable advertisement items to generate a banner advertisement. Then, the banner advertisement generating unit 210 provides the generated banner advertisement to the advertisement area of the web page. Then, the user terminal 110 receives the web page on which the banner advertisement is displayed in the advertisement area through the screen.

The advertisement data extracting unit 220 divides the banner advertisement generated by the banner advertisement creating unit 210 into the respective advertisement items according to the banner advertisement change request of the user terminal 110. The advertisement data extracting unit 220 extracts first and second advertisement data for each of the classified advertisement items.

The line item changing unit 230 generates an advertisement change page according to the second advertisement item and the extracted second advertisement data in the advertisement data extracting unit 220 and transmits the generated advertisement change page to the user terminal 110. [ . Here, the line item changing unit 230 may include a banner advertisement image in which the new second advertisement data input by the user terminal 110 is reflected in real time, and provide the banner advertisement image to the user terminal 110 by including the banner advertisement image in the advertisement change page. The advertisement item changing unit 230 changes the second advertisement data extracted by the advertisement data extracting unit 220 to new second advertisement data inputted through the advertisement change page by the user terminal 110. [

Thereafter, the banner advertisement creating unit 210 merges the first advertisement data extracted by the advertisement data extracting unit 220 and the second advertisement data changed by the advertisement item changing unit 230 to generate a new banner advertisement. The banner advertisement generating unit 210 provides the generated new banner advertisement to the advertisement area of the web page in real time or provides the new banner advertisement according to the advertisement change time set by the user terminal 110. [ Here, the banner advertisement generating unit 210 may set different advertisement change points for each of a plurality of advertisement items included in the new banner advertisement. The banner advertisement creating unit 210 may change the advertisement data for a plurality of advertisement items according to different advertisement change points set by the user terminal 110 and provide a new banner advertisement to the user terminal 110. [

The data storage unit 240 updates and stores the newly generated banner advertisement for the banner advertisement created in the banner advertisement creation unit 210 and the previously generated banner advertisement. The data storage unit 240 stores first and second advertisement data for each of the first and second advertisement items extracted by the advertisement data extraction unit 220. Here, the second changeable second line item may include at least one of text, numerical value, web page link address, and additional image embedded in the banner advertisement. The data storage unit 240 may store the advertisement change page generated by the line item changing unit, the banner advertisement image included in the advertisement change page, and the like.

3 is a flowchart illustrating a banner advertisement management method according to an exemplary embodiment of the present invention.

The banner advertisement management device 130 receives the fixed first line item and the changeable second line item in advance by the administrator terminal 120 (S302). Here, the second changeable second line item may include at least one of text, numerical value, web page link address, and additional image embedded in the banner advertisement.

Then, the banner advertisement generating unit 210 merges the first and second advertisement data for the first and second advertisement items to generate a banner advertisement (S304).

Then, the banner advertisement generating unit 210 provides the generated banner advertisement to the banner advertisement area of the web page (S306).

Meanwhile, the banner advertisement management device 130 checks whether there is a banner advertisement change request from the user terminal 110 (S308).

If the banner advertisement change request is received (S308), the advertisement data extraction unit 220 divides the generated banner advertisement into the respective advertisement items according to the banner advertisement change request of the user terminal 110 (S310). On the other hand, if there is no banner advertisement change request, the advertisement data extraction unit 220 continues from step S308 to check whether there is a banner advertisement change request.

The advertisement data extraction unit 220 extracts first and second advertisement data for each of the classified advertisement items (S312).

The line item changing unit 230 generates an advertisement change page according to the separated second advertisement item and the extracted second advertisement data and provides the generated advertisement change page to the user terminal 110 at step S314.

The line item changing unit 230 changes the second advertisement data from the user terminal 110 to new second advertisement data input through the advertisement change page (S316).

The banner advertisement generating unit 210 merges the first advertisement data extracted by the advertisement data extracting unit 220 and the second advertisement data changed by the advertisement item changing unit 230 to generate a new banner advertisement at step S318.

The banner advertisement creation unit 210 determines whether the advertisement change time is real-time (S320).

If it is determined in step S320 that the advertisement change time is real time, the banner advertisement generating unit 210 provides the generated new banner advertisement to the banner advertisement area of the web page in real time in step S322.

On the other hand, when the advertisement change time is not real time (S320), that is, when the advertisement change time point set by the user terminal 110 exists, the banner advertisement generating unit 210 generates a banner advertisement The new banner advertisement is provided in accordance with the advertisement change time set by the advertiser 110 (S324). Here, the banner advertisement generating unit 210 may set different advertisement change points for each of a plurality of advertisement items included in the new banner advertisement. The banner advertisement creating unit 210 may change the advertisement data for a plurality of advertisement items according to different advertisement change points set by the user terminal 110 and provide a new banner advertisement to the user terminal 110. [

FIG. 4 and FIG. 5 illustrate an advertisement change page for changing a text and web page link address among banner advertisements according to an embodiment of the present invention.

4, the line item changing unit 230 generates the advertisement change page 400 according to the second advertisement item 402 and the second advertisement data 403 and provides the advertisement change page 400 to the user terminal 110 do. The second line item 402 may include a reference date item, a number of deposits, a deposit amount, a connection link address item, and the like. In addition, the second advertisement data 403 may include a reference date, a number of deposits, a deposit amount, and the like, each of which corresponds to each of the second advertisement items. The second advertisement data may include a Uniform Resource Locator (URL) address corresponding to the link link address. When the user terminal 110 inputs the reference date item, the number of deposits, the deposit amount, the reference date value for the item of the connection link, the value of the deposit amount, the deposit amount value, and the connection link URL address, The unit 230 changes the previous second advertisement data to the inputted reference date value, the number of deposits, the deposit amount, and the connection link URL address value.

At this time, the line item changing unit 230 includes the advertisement change point 401 including the real time change or the reservation change in the advertisement change page 400 and provides the same to the user terminal 110. When the user terminal 110 inputs the second advertisement data 403 for the second line item 402 and selects the real time change or the reservation change and presses the save button, the line item changing unit 230 changes the selected real time change And changes the previous second advertisement data to new second advertisement data in accordance with the advertisement change time of the reservation change.

Meanwhile, the line item changing unit 230 changes the banner advertisement image 410 in which new second advertisement data, such as the reference date, the number of deposits, the deposit amount, and the URL address inputted by the user terminal 110, Page and provide it to the user terminal 110. Then, the user terminal 110 can confirm the change in the reference date, the number of deposits, the amount of deposit, etc. input on the screen through the banner advertisement image 410 in real time.

5, if the line item to be changed is the connection link address item 501, the line item changing unit 230 changes the connection link address item 501 and the connection link URL address value 502 accordingly, And provides the generated advertisement change page 500 to the user terminal 110.

When the user terminal 110 inputs the connection link URL address value 502 for the connection link address item 501 and selects the real-time change or the reservation change and presses the save button, the line item changing unit 230 changes the selected real- Or changes the value of the previous connection link URL address to the value of the new connection link URL address in accordance with the timing of the advertisement change of the reservation change.

Meanwhile, the above-described banner advertisement management method can be implemented by a software program and recorded on a predetermined recording medium readable by a computer.

For example, the recording medium may be a hard disk, a flash memory, a RAM, a ROM, or the like embedded in each reproduction apparatus, or an external optical disk such as a CD-R or a CD-RW, a compact flash card, a smart media, have.

In this case, the program recorded on the computer-readable recording medium merges the first and second advertisement data for each of the fixed first line item and the second changeable advertisement item to generate a banner advertisement, A banner advertisement creation process for providing the advertisement to the banner advertisement area, a banner advertisement creation process for providing the advertisement to the banner advertisement area, the banner advertisement creation step for dividing the generated banner advertisement into the respective advertisement items according to the banner advertisement change request of the user terminal, Extracting the extracted advertisement data from the extracted second advertisement data, generating an advertisement change page according to the separated second advertisement item and the extracted second advertisement data, and providing the generated advertisement change page to the user terminal, To a new second advertisement data inputted through a page, and a step of changing the extracted first advertisement data And a banner advertisement changing step of creating a new banner advertisement by merging the changed second advertisement data and providing the generated new banner advertisement to the banner advertisement area in real time or providing the generated new banner advertisement according to the advertisement change time set by the user terminal Can be performed.

The functional operations and implementations described in the present specification may be embodied in digital electronic circuitry, computer software, firmware, or hardware, or a combination of any of the foregoing. The implementations described in the present disclosure may be implemented as one or more computer program products, that is, one or more modules associated with computer program instructions encoded on a program storage medium of the type for control of, or for execution by, Lt; / RTI >

While the drawings of the present invention depict operational processes, it should be understood that such operations should be performed in the order shown, in order to obtain the desired results, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous.

Further, specific embodiments have been described in the specification of the present invention. Embodiments are within the scope of the following claims. For example, the operations described in the claims may be performed in a different order, still achieving desirable results.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention. Accordingly, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

The present invention is characterized in that a banner advertisement is generated by merging advertisement data of a fixed item and a changeable item, a banner advertisement is changed by providing an advertisement change page of a web screen that can be modified with advertisement data to a user terminal, A general worker who is not a computer administrator can easily modify the text of a banner advertisement or a link address of a link on a web screen. In this respect, it is not only the use of the related technology but also the possibility of commercialization or operation of the applied device, as it exceeds the limit of the existing technology.

100: banner advertisement management system 110: user terminal
120: Manager terminal 130: Banner advertisement management device
210: banner advertisement generating unit 220:
230: a line item changing unit 240:

Claims (8)

A banner advertisement generating unit for generating a banner advertisement by merging first and second advertisement data for each of the fixed first advertisement item and the second changeable advertisement item and providing the generated banner advertisement to the advertisement area;
An advertisement data extraction unit for dividing the generated banner advertisement into each of the advertisement items according to a banner advertisement change request of the user terminal and extracting first and second advertisement data for each of the separated advertisement items; And
And generates a new advertisement change page in accordance with the second classified advertisement item and the extracted second advertisement data to provide the extracted second advertisement data to the user terminal, 2 < / RTI > advertisement data,
The banner advertisement generating unit may generate a new banner advertisement by merging the extracted first advertisement data and the changed second advertisement data and provide the generated new banner advertisement to the advertisement area in real time, Wherein the banner advertisement management information is provided in accordance with a change time point. The method according to claim 1,
Wherein the banner advertisement generating unit comprises:
The method comprising: setting a different advertisement change point for each of a plurality of advertisement items included in the generated new banner advertisement; changing advertisement data for a plurality of advertisement items according to the set different advertisement change points, The banner advertisement management apparatus comprising: The method according to claim 1,
Wherein the second changeable second line item comprises:
Wherein the banner advertisement includes at least one of a text inserted in the banner advertisement, a numerical value, a web page link address, and an additional image. The method according to claim 1,
The above-
Wherein the banner advertisement image includes a banner advertisement image in which new second advertisement data input by the user terminal is reflected in real time, and provides the banner advertisement image to the user terminal. A banner advertisement generating step of generating a banner advertisement by merging the first and second advertisement data for each of the fixed first line item and the changeable second advertisement item and providing the generated banner advertisement to the banner advertisement area;
An advertisement data extracting step of dividing the generated banner advertisement into the respective advertisement items according to a banner advertisement change request of the user terminal and extracting first and second advertisement data for each of the separated advertisement items;
And generates a new advertisement change page in accordance with the second classified advertisement item and the extracted second advertisement data to provide the extracted second advertisement data to the user terminal, 2 < / RTI > advertisement data; And
A new banner advertisement is generated by merging the extracted first advertisement data and the changed second advertisement data, and the generated new banner advertisement is provided to the banner advertisement area in real time, or in accordance with the advertisement change time set by the user terminal Provide banner ad change step
Wherein the banner advertisement management method comprises: 6. The method of claim 5,
Wherein the banner advertisement changing step comprises:
The method comprising: setting a different advertisement change point for each of a plurality of advertisement items included in the generated new banner advertisement; changing advertisement data for a plurality of advertisement items according to the set different advertisement change points, Wherein the banner advertisement management method comprises: 6. The method of claim 5,
Wherein the second changeable second line item comprises:
Wherein the banner advertisement includes at least one of a text inserted in the banner advertisement, a numerical value, a web page link address, and an additional image. 6. The method of claim 5,
The change page providing step may include:
Wherein the banner advertisement image includes the banner advertisement image in which the new second advertisement data input from the user terminal is reflected in real time, to the user terminal.
KR20130101524A 2013-08-27 2013-08-27 Apparatus and method for managing banner advertisement KR20150025518A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102044555B1 (en) 2019-04-17 2019-12-02 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata of user pattern and advertisement method thereof
KR102098535B1 (en) 2019-08-05 2020-04-07 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata of user pattern
KR102098537B1 (en) 2019-08-05 2020-04-07 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata and advertisement method thereof
KR102098536B1 (en) 2019-08-05 2020-04-07 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102044555B1 (en) 2019-04-17 2019-12-02 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata of user pattern and advertisement method thereof
KR102098535B1 (en) 2019-08-05 2020-04-07 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata of user pattern
KR102098537B1 (en) 2019-08-05 2020-04-07 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata and advertisement method thereof
KR102098536B1 (en) 2019-08-05 2020-04-07 주식회사 네오인터랙티브 Advertisement service system capable of providing advertisement material template for auto multilink

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