CN108259942B - Method, device and system for acquiring preview advertisement - Google Patents
Method, device and system for acquiring preview advertisement Download PDFInfo
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- CN108259942B CN108259942B CN201611246708.0A CN201611246708A CN108259942B CN 108259942 B CN108259942 B CN 108259942B CN 201611246708 A CN201611246708 A CN 201611246708A CN 108259942 B CN108259942 B CN 108259942B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
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- H—ELECTRICITY
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- H—ELECTRICITY
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- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
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- H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
- H04N21/6181—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a mobile phone network
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Abstract
The invention discloses a method, a device and a system for obtaining preview advertisements, relates to the technical field of data transmission, and mainly aims to realize real-time preview of advertisements by a mobile terminal. The main technical scheme is as follows: the advertisement delivery machine receives an advertisement preview request, wherein the advertisement preview request comprises a user identifier of a mobile terminal user needing to browse the advertisement and an advertisement identifier needing to be previewed by the mobile terminal user; and acquiring corresponding advertisement creatives according to the advertisement identifications and the user identifications and sending the advertisement creatives to the mobile terminal users. Receiving an advertisement preview operation command triggered by a mobile terminal user through interface operation, identifying the advertisement identification and the user identification according to the operation command, and sending an advertisement preview request to an advertisement delivery machine, wherein the advertisement request comprises the user identification and the advertisement identification; receiving a corresponding advertisement creative idea acquired by the advertisement putting machine according to the advertisement identification and the user identification; and outputting and displaying the advertisement creative. The method and the device are mainly used in the process of previewing the advertisement through the mobile terminal.
Description
Technical Field
The present invention relates to the field of data transmission technologies, and in particular, to a method, an apparatus, and a system for obtaining a preview advertisement.
Background
The advertisement is a publicity means for publicizing and widely transmitting information to the public through a certain form of media for a certain specific requirement, and the advertisement basically adopts an internet pushing mode at present along with the development of the internet and intelligent terminals.
When carrying out the propelling movement of advertisement through the internet, if advertisement customizer is the advertiser promptly, think and carry out the preview of customization advertisement through the mobile intelligent terminal who hand-carries, when confirming the advertisement effect, because mobile media all is that removal APP and web advertisement set up the platform of putting and belong to 2 different media, can't pass through cookie or get parameter transmission and want the creative information of previewing, can't realize carrying out the preview of advertisement through mobile terminal promptly.
Disclosure of Invention
In view of the above, the present invention has been made to provide a method, apparatus and system for acquiring preview advertisements that overcome or at least partially solve the above-mentioned problems.
In one aspect, the present invention provides a method for taking preview advertisements, including:
receiving an advertisement preview request, wherein the advertisement preview request comprises a user identifier of a mobile terminal user needing to browse advertisements and an advertisement identifier needing to be previewed by the mobile terminal user;
acquiring corresponding advertisement creatives according to the advertisement identifications and the user identifications;
and sending the advertising creative to the mobile terminal user so as to display the advertising creative in the mobile terminal of the mobile terminal user.
In one aspect, the present invention further provides a method for obtaining a preview advertisement, including:
receiving an advertisement preview operation command triggered by a mobile terminal user through interface operation;
identifying an advertisement identifier which is triggered by the mobile terminal user and needs to preview the advertisement and a user identifier of the mobile terminal user according to the operation command;
sending an advertisement preview request to an advertisement delivery machine, wherein the advertisement request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing to be previewed by the mobile terminal user;
receiving a corresponding advertisement creative idea acquired by the advertisement putting machine according to the advertisement identification and the user identification;
and outputting and displaying the advertisement creative.
In another aspect, the present invention provides an advertisement delivery machine, including:
the system comprises a receiving unit, a previewing unit and a previewing unit, wherein the receiving unit is used for receiving an advertisement previewing request which comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing previewing by the mobile terminal user;
the first acquisition unit is used for acquiring corresponding advertisement creatives according to the advertisement identifications and the user identifications;
and the sending unit is used for sending the advertisement creative idea to the mobile terminal user so as to display the advertisement creative idea in the mobile terminal of the mobile terminal user.
In another aspect, the present invention further provides an advertisement previewing apparatus, including:
the receiving unit is used for receiving an advertisement preview operation command triggered by a mobile terminal user through interface operation;
the acquisition unit is used for identifying the advertisement identification which is triggered by the mobile terminal user and needs to preview the advertisement and the user identification of the mobile terminal user according to the operation command;
the system comprises a sending unit, a receiving unit and a display unit, wherein the sending unit is used for sending an advertisement preview request to an advertisement putting machine, and the advertisement request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing advertisement previewing of the mobile terminal user;
the receiving unit is used for receiving the corresponding advertisement creativity acquired by the advertisement putting machine according to the advertisement identification and the user identification;
and the output display unit is used for outputting and displaying the advertisement originality.
In still another aspect, the present invention further provides a system for obtaining a preview advertisement, including:
an advertising player as described above;
and an advertisement previewing apparatus as described above.
By means of the technical scheme, the method, the device and the system for obtaining the preview advertisement provided by the invention send an advertisement preview request by a mobile terminal user needing advertisement browsing, send the identification information of the advertisement needing preview and the identification information of the mobile terminal user to an advertisement putting machine, the advertisement putting machine obtains the advertisement creative idea corresponding to the information according to the information and feeds the obtained advertisement creative idea back to the mobile terminal user, so that the output display is carried out on the mobile terminal equipment of the mobile terminal user, and the advertisement preview of the mobile terminal user on the mobile terminal in real time is realized.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flow chart illustrating a method for obtaining preview advertisements at an advertisement delivery machine side according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a method for obtaining a preview advertisement at a mobile terminal according to an embodiment of the present invention;
FIG. 3 is a flow chart of another method for obtaining preview advertisements on the advertisement delivery machine side according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating another method for obtaining a preview advertisement at a mobile terminal according to an embodiment of the present invention
FIG. 5 is a diagram illustrating an operation of obtaining a preview advertisement according to an embodiment of the present invention;
FIG. 6 illustrates a block diagram of an advertisement delivery machine, in accordance with an embodiment of the present invention;
FIG. 7 illustrates a block diagram of another advertising player in accordance with an embodiment of the present invention;
FIG. 8 illustrates a block diagram of another advertising player in accordance with an embodiment of the present invention;
FIG. 9 is a block diagram illustrating the components of another advertisement delivery machine according to an embodiment of the present invention;
FIG. 10 is a block diagram showing the components of an advertisement previewing apparatus according to an embodiment of the present invention;
fig. 11 is a block diagram showing another advertisement previewing apparatus according to the embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present invention provides a method for obtaining a preview advertisement, where the method is a method on an advertisement delivery machine side, and as shown in fig. 1, the method includes:
101. receiving an advertisement preview request, wherein the advertisement preview request comprises a user identifier of a mobile terminal user needing to browse advertisements and an advertisement identifier needing to be previewed by the mobile terminal user.
The advertisement delivery machine receives an advertisement preview request sent by the Mobile terminal, where a user identifier included in the request may be an International Mobile Equipment Identity (IMEI) or a Subscriber Identity Module (SIM) card number of the Mobile terminal, or may be another Identity that is labeled with the Mobile terminal, and a specific embodiment of the present invention is not limited thereto. The advertisement identifier may be an advertisement Identifier (IDFA), and the specific embodiment of the present invention is not limited thereto.
102. And acquiring a corresponding advertisement creative idea according to the advertisement identification and the user identification.
It should be noted that, at the initial stage of advertisement production, the advertisement delivery machine may obtain user information of the advertiser, where the user information includes identification information of the mobile terminal performing advertisement browsing, and the identification information may be an IMEI or a SIM card number as described above, or may be another identification code of another labeled mobile terminal, which is not limited in this specific embodiment of the present invention. The obtained user information and the advertiser's customized ad creative may be stored for facilitating subsequent previewing of the advertiser's customized ad by the advertiser. When stored, the data is processed in the form of a relational table. Specifically, different advertisement creatives can be acquired, a correspondence table of the advertisement creatives and the advertisement identifications and the user identifications is established, and the correspondence table is stored. Therefore, after the delivery machine receives the advertisement preview request, the corresponding relation table of the advertisement creativity, the advertisement identification and the user identification is inquired according to the advertisement identification and the user identification, and the corresponding advertisement creativity is obtained.
103. And sending the advertising creative to the mobile terminal user so as to display the advertising creative in the mobile terminal of the mobile terminal user.
An embodiment of the present invention further provides a method for obtaining a preview advertisement, where the method is a method on a mobile terminal side, and as shown in fig. 2, the method includes:
201. and receiving an advertisement preview operation command triggered by the user of the mobile terminal through interface operation.
Here, it should be noted that, a mobile terminal user may install application software capable of previewing an advertisement in a terminal, and when an advertisement needs to be previewed, the mobile terminal user may directly open the application software for previewing the advertisement, click the advertisement to be previewed in the application software, and the interface click operation is an operation command for triggering the advertisement preview.
202. And identifying the advertisement identification which is triggered by the mobile terminal user and needs to preview the advertisement and the user identification of the mobile terminal user according to the operation command.
After receiving the operation command of advertisement preview, the advertisement identifier which is triggered by the mobile terminal user and needs to preview the advertisement and the user identifier of the mobile terminal user need to be acquired.
For the advertisement identifier and the user identifier, reference may be made to the related description in the corresponding embodiment of fig. 1, and details of the embodiment of the present invention will not be described here.
203. And sending an advertisement preview request to an advertisement delivery machine, wherein the advertisement request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing advertisement previewing by the mobile terminal user.
204. And receiving the corresponding advertisement creatives acquired by the advertisement putting machine according to the advertisement identification and the user identification.
205. And outputting and displaying the advertisement creative.
In the embodiment of the invention, the mobile terminal user who needs to browse the advertisement sends out the advertisement preview request, the identification information of the advertisement which needs to be previewed and the identification information of the mobile terminal user are sent to the advertisement putting machine, the advertisement putting machine acquires the advertisement creative idea corresponding to the advertisement according to the information and feeds the acquired advertisement creative idea back to the mobile terminal user, so that the output display is carried out on the mobile terminal equipment of the mobile terminal user, and the advertisement preview of the mobile terminal user on the mobile terminal in real time is realized.
In order to prevent one mobile terminal user from being unable to browse the browsed advertisement when browsing the advertisement, an embodiment of the present invention further provides a method, as shown in fig. 3, where the method includes:
301. receiving an advertisement preview request, wherein the advertisement preview request comprises a user identifier of a mobile terminal user needing to browse advertisements and an advertisement identifier needing to be previewed by the mobile terminal user.
302. And acquiring a corresponding advertisement creative idea according to the advertisement identification and the user identification.
303. And setting the effective time of the advertisement creative preview.
The setting of the effective time may be specifically set according to actual requirements, and may be, for example, 5 minutes, or 3 minutes.
304. And sending the advertisement creatives with the preview effective time to the mobile terminal user so as to display the advertisement creatives in the mobile terminal of the mobile terminal user according to the effective time.
For the above embodiment of setting the valid time, the embodiment of the present invention further provides the following method on the mobile terminal side, as shown in fig. 4, where the method includes:
401. and receiving an advertisement preview operation command triggered by the user of the mobile terminal through interface operation.
402. And identifying the advertisement identification which is triggered by the mobile terminal user and needs to preview the advertisement and the user identification of the mobile terminal user according to the operation command.
403. And sending an advertisement preview request to an advertisement delivery machine, wherein the advertisement request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing advertisement previewing by the mobile terminal user.
404. And receiving the corresponding advertisement creatives acquired by the advertisement putting machine according to the advertisement identification and the user identification.
405. Checking whether the advertisement creative is provided with a preview effective time; if the preview effective time is set, 406 is executed; if not, then 408 is performed.
406. Recording the time of preview when the advertisement creative is output and displayed; if the preview time reaches the preview effective time, executing 407; if the preview time does not reach the valid time, execution continues at 406.
407. And setting the advertisement preview as failure, and finishing the advertisement preview.
408. And outputting and displaying the advertisement creative.
In the embodiment of the invention, when the creative idea corresponding to the preview advertisement is fed back to the mobile terminal user according to the request of the mobile terminal user, the effective time for previewing the preview advertisement is set, the mobile terminal can preview within the effective previewing time, when the previewing time exceeds the effective previewing time, the advertisement is set to be invalid, the mobile terminal user cannot continue to preview the advertisement, and the use of the APP and the creative exhibition seen by other people in the APP are effectively ensured not to be influenced when the display effect of the APP is previewed in real time.
In addition, it should be noted that, when returning the advertisement creative idea requested by the mobile terminal user to the mobile terminal user, the advertisement delivery machine may return only the obtained advertisement creative idea, or may return the obtained advertisement creative idea after rendering the advertisement creative idea, which is not limited in this specific embodiment of the present invention. When rendering is performed, the following method can be adopted, but not limited to, and is: the ad creative is rendered through an SDK (Software Development Kit).
In order to describe the process of obtaining the preview advertisement in the embodiment of the present invention more directly, the embodiment of the present invention describes the above method as a whole, specifically referring to fig. 5, where the figure includes the mobile device and the advertisement delivery machine, and also includes a collection platform arranged in the mobile device and the advertisement delivery machine, the collection platform is APP software, that is, the APP software for advertisement preview mentioned in the embodiment, and the specific obtaining method of the preview advertisement is described as follows:
1. the mobile terminal user first obtains the user identifier of the mobile terminal user, which is the IMEI in fig. 5.
2. After the user identifier is obtained, the IMEI is entered in the APP software, and an advertisement that needs to be previewed is set. When the advertisement needs to be previewed, the advertisement identification can be input.
3. And when the mobile terminal user needs to preview the advertisement, clicking real-time preview in the operation interface of the APP application.
4. After the operation of real-time preview of the mobile terminal user is detected, the user identification of the mobile terminal user needing to browse the advertisement and the advertisement identification needing to preview the mobile terminal user are obtained, the user identification and the advertisement identification are contained in an advertisement preview request of advertisement preview, and the user identification and the advertisement identification are sent to an advertisement delivery machine.
5. After receiving the advertisement browsing request, the advertisement delivery machine inquires and stores the advertisement browsing request in a local preview data table, wherein the preview data table is a corresponding relation table of the advertisement creativity, the advertisement identification and the user identification, and the corresponding relation table of the advertisement creativity, the advertisement identification and the user identification is inquired according to the advertisement identification and the user identification to obtain the corresponding advertisement creativity.
6. The advertisement putting machine returns the acquired advertisement creative idea to the APP of the mobile terminal user, and the advertisement creative idea is output and displayed through the real-time preview of the APP.
In the whole process of obtaining and realizing the advertisement preview, the mobile terminal user only needs to click the real-time preview operation in the operation interface of the advertisement preview APP, and the method is convenient and simple.
Based on the above method embodiment, an embodiment of the present invention further provides an advertisement delivery machine, as shown in fig. 6, the advertisement delivery machine includes:
the receiving unit 51 is configured to receive an advertisement preview request, where the advertisement preview request includes a user identifier of a mobile terminal user who needs to browse an advertisement and an advertisement identifier that the mobile terminal user needs to preview. The user identifier may be an International Mobile Equipment Identity (IMEI) or a Subscriber Identity Module (SIM) card number of the Mobile device, or may be other Identity codes of other labeled Mobile terminals, which is not limited in this embodiment of the present invention. The advertisement identifier may be an advertisement Identifier (IDFA), and the specific embodiment of the present invention is not limited thereto.
And the first obtaining unit 52 is configured to obtain a corresponding advertisement creative according to the advertisement identifier and the user identifier.
A sending unit 53, configured to send the ad creative to the mobile terminal user, so as to present the ad creative in the mobile terminal of the mobile terminal user.
It should be noted that, at the initial stage of advertisement production, the advertisement delivery machine may obtain user information of the advertiser, where the user information includes identification information of the mobile terminal performing advertisement browsing, and the identification information may be an IMEI or a SIM card number as described above, or may be another identification code of another labeled mobile terminal, which is not limited in this specific embodiment of the present invention. The obtained user information and the advertiser's customized ad creative may be stored for facilitating subsequent previewing of the advertiser's customized ad by the advertiser. Specifically, the method comprises the following steps. As shown in fig. 7, the advertisement delivery machine further includes:
a second obtaining unit 54 for obtaining different ad creatives.
And the establishing unit 55 is used for establishing a corresponding relation table of the advertisement originality and the advertisement identification and the user identification.
The storage unit 56 is configured to store the correspondence table.
After the relationship table is established, the first obtaining unit 52 is specifically configured to: and inquiring a corresponding relation table of the advertisement creatives and the advertisement identifications and the user identifications according to the advertisement identifications and the user identifications to obtain the corresponding advertisement creatives.
In order to prevent one mobile terminal user from being unable to browse the browsed advertisement when another mobile terminal user browses the advertisement, the advertisement delivery machine, as shown in fig. 8, further comprises:
a setting unit 57, configured to set an effective time for the advertisement creative preview after the first obtaining unit 52 obtains the corresponding advertisement creative according to the advertisement identification and the user identification;
the sending unit 53 is further configured to send the advertisement creative with the preview effective time to the mobile terminal user.
When the advertisement delivery machine returns the advertisement creative requested by the mobile terminal user to the mobile terminal user, only the obtained advertisement creative may be returned, or the obtained advertisement creative may be returned after being rendered, which is not limited in this specific embodiment of the present invention. When rendering is performed, as shown in fig. 9, the advertisement delivery machine further includes:
a rendering unit 58 for rendering the advertising creative prior to the sending unit sending the advertising creative to the mobile terminal user.
An embodiment of the present invention further provides an advertisement preview apparatus, as shown in fig. 10, including:
and the receiving unit 61 is used for receiving an advertisement preview operation command triggered by the interface operation of the mobile terminal user. It should be noted that, a mobile terminal user may install application software capable of previewing an advertisement on a terminal, and when an advertisement needs to be previewed, the application software for previewing the advertisement may be directly opened, and the advertisement needing to be previewed is clicked in the application software, and the interface click operation is an operation command for triggering advertisement preview.
And the obtaining unit 62 is configured to identify, according to the operation command, an advertisement identifier that needs to preview an advertisement and a user identifier of the mobile terminal user, which are triggered by the mobile terminal user.
A sending unit 63, configured to send an advertisement preview request to an advertisement delivery machine, where the advertisement request includes a user identifier of a mobile terminal user who needs to browse an advertisement and an advertisement identifier that the mobile terminal user needs to preview.
A receiving unit 64, configured to receive a corresponding advertisement creative idea obtained by the advertisement delivery machine according to the advertisement identifier and the user identifier.
And the output display unit 65 is used for outputting and displaying the advertisement creative.
In order to prevent one mobile terminal user from being unable to view an advertisement viewed by another mobile terminal user while viewing the advertisement, as shown in fig. 11, the advertisement preview apparatus further includes:
a checking unit 66 for checking whether the ad creative is provided with a preview validity time;
a recording unit 67, configured to record the time of preview when the checking unit 66 checks that the valid time is set, and outputs and displays the ad creative;
an operation unit 68 for setting the advertisement preview to be disabled when the preview time reaches the effective time.
It should be noted that other descriptions of the constituent units of each device in the embodiments of the present invention may specifically refer to the relevant descriptions in the method embodiments, and are not repeated herein.
Further, an embodiment of the present invention further provides a system for obtaining a preview advertisement, including:
an advertising player as described above; and an advertisement previewing apparatus as described above.
It should be noted that, for the coherent description of the system components in the embodiment of the present invention, reference may be specifically made to the corresponding description in the method and apparatus embodiment, and details of the embodiment of the present invention will not be described here again.
In the embodiment of the invention, the mobile terminal user who needs to browse the advertisement sends out the advertisement preview request, the identification information of the advertisement which needs to be previewed and the identification information of the mobile terminal user are sent to the advertisement putting machine, the advertisement putting machine acquires the advertisement creative idea corresponding to the advertisement according to the information and feeds the acquired advertisement creative idea back to the mobile terminal user, so that the output display is carried out on the mobile terminal equipment of the mobile terminal user, and the advertisement preview of the mobile terminal user on the mobile terminal in real time is realized.
In addition, in the embodiment of the invention, when the creative idea corresponding to the preview advertisement is fed back to the mobile terminal user according to the request of the mobile terminal user, the effective time for previewing the preview advertisement is set, the mobile terminal can preview within the effective previewing time, when the previewing time exceeds the effective previewing time, the advertisement is set to be invalid, the mobile terminal user cannot continue to preview the advertisement, and the use of the APP and the creative exhibition seen by other people in the APP are effectively ensured not to be influenced when the display effect of the APP is previewed in real time.
A1, a method for obtaining preview advertisement, comprising:
receiving an advertisement preview request, wherein the advertisement preview request comprises a user identifier of a mobile terminal user needing to browse advertisements and an advertisement identifier needing to be previewed by the mobile terminal user;
acquiring corresponding advertisement creatives according to the advertisement identifications and the user identifications;
and sending the advertising creative to the mobile terminal user so as to display the advertising creative in the mobile terminal of the mobile terminal user.
A2, the method of a1, the method further comprising:
acquiring different advertisement creatives;
and establishing a corresponding relation table of the advertisement originality and the advertisement identification and the user identification, and storing the corresponding relation table.
A3, the method of A2, wherein the obtaining a corresponding ad creative according to the ad identification and the user identification comprises:
and inquiring a corresponding relation table of the advertisement creatives and the advertisement identifications and the user identifications according to the advertisement identifications and the user identifications to obtain the corresponding advertisement creatives.
A4, the method as in any one of A1-A3, further comprising, after retrieving a corresponding ad creative based on the ad identification and user identification:
setting the effective time of the advertisement creative preview;
the sending of the advertisement creative to the mobile terminal user is specifically:
and sending the advertisement creatives with the preview effective time to the mobile terminal user.
A5, the method as in A4, further comprising, prior to transmitting the advertising creative to the mobile terminal user:
and rendering the advertisement creatives.
A6, the method according to A5, wherein the user identification is the mobile equipment international identity (IMEI) or the user identity (SIM) card number.
B1, a method for obtaining preview advertisement, comprising:
receiving an advertisement preview operation command triggered by a mobile terminal user through interface operation;
identifying an advertisement identifier which is triggered by the mobile terminal user and needs to preview the advertisement and a user identifier of the mobile terminal user according to the operation command;
sending an advertisement preview request to an advertisement delivery machine, wherein the advertisement request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing to be previewed by the mobile terminal user;
receiving a corresponding advertisement creative idea acquired by the advertisement putting machine according to the advertisement identification and the user identification;
and outputting and displaying the advertisement creative.
B2, the method of B1, further comprising:
checking whether the advertisement creative is provided with a preview effective time;
if the effective previewing time is set, recording the previewing time when the advertisement creative is output and displayed;
and if the preview time reaches the preview effective time, setting the advertisement preview as invalid.
B3, the method according to B1 or B2, wherein the user identification is a mobile equipment international identity, IMEI, or a user identification, SIM, card number.
C1, an advertisement delivery machine, comprising:
the system comprises a receiving unit, a previewing unit and a previewing unit, wherein the receiving unit is used for receiving an advertisement previewing request which comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing previewing by the mobile terminal user;
the first acquisition unit is used for acquiring corresponding advertisement creatives according to the advertisement identifications and the user identifications;
and the sending unit is used for sending the advertisement creative idea to the mobile terminal user so as to display the advertisement creative idea in the mobile terminal of the mobile terminal user.
C2, the advertisement placement machine of C1, further comprising:
the second acquisition unit is used for acquiring different advertisement creatives;
the establishing unit is used for establishing a corresponding relation table of the advertisement originality and the advertisement identification and the user identification;
and the storage unit is used for storing the corresponding relation table.
C3, the advertisement delivery machine according to C2, wherein the first obtaining unit is specifically configured to:
and inquiring a corresponding relation table of the advertisement creatives and the advertisement identifications and the user identifications according to the advertisement identifications and the user identifications to obtain the corresponding advertisement creatives.
C4, the advertising player as in any of C1-C3, further comprising:
the setting unit is used for setting the effective time of the advertisement creative preview after the first acquisition unit acquires the corresponding advertisement creative according to the advertisement identification and the user identification;
the sending unit is further used for sending the advertisement creatives with the preview effective time to the mobile terminal user.
C5, the advertisement placement machine of C4, further comprising:
and the rendering unit is used for rendering the advertisement creative idea before the sending unit sends the advertisement creative idea to the mobile terminal user.
C6, the advertisement placement machine according to C5, the user identification is a mobile equipment international identity code IMEI or a user identification SIM card number.
D1, an advertisement preview device, comprising:
the receiving unit is used for receiving an advertisement preview operation command triggered by a mobile terminal user through interface operation;
the acquisition unit is used for identifying the advertisement identification which is triggered by the mobile terminal user and needs to preview the advertisement and the user identification of the mobile terminal user according to the operation command;
the system comprises a sending unit, a receiving unit and a display unit, wherein the sending unit is used for sending an advertisement preview request to an advertisement putting machine, and the advertisement request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing advertisement previewing of the mobile terminal user;
the receiving unit is used for receiving the corresponding advertisement creativity acquired by the advertisement putting machine according to the advertisement identification and the user identification;
and the output display unit is used for outputting and displaying the advertisement originality.
D2, the advertisement previewing apparatus of D1, further comprising:
the checking unit is used for checking whether the advertisement creative is provided with effective preview time;
the recording unit is used for recording the preview time when the advertisement creative output display is detected to be set with the preview effective time by the checking unit;
and the operation unit is used for setting the advertisement preview to be invalid when the preview time reaches the preview effective time.
D3, advertisement previewing apparatus according to D1 or D2, wherein the user identifier is a mobile equipment international identity IMEI or a user identity SIM card number.
E. A system for obtaining preview advertisements, comprising:
the advertising player of any one of claims C1-C6;
and an advertisement preview device according to any of claims D1-D3.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (11)
1. A method for obtaining a preview advertisement, comprising:
receiving an advertisement preview request, wherein the advertisement preview request comprises a user identifier of a mobile terminal user needing to browse advertisements and an advertisement identifier needing to be previewed by the mobile terminal user;
acquiring corresponding advertisement creatives according to the advertisement identifications and the user identifications;
sending the advertising creative to the mobile terminal user for presentation of the advertising creative in the mobile terminal of the mobile terminal user;
the method further comprises the following steps:
acquiring different advertisement creatives;
establishing a corresponding relation table of the advertisement creativity, the advertisement identification and the user identification, and storing the corresponding relation table;
obtaining a corresponding advertisement creative according to the advertisement identification and the user identification comprises:
inquiring a corresponding relation table of the advertisement creatives and the advertisement identifications and the user identifications according to the advertisement identifications and the user identifications to obtain corresponding advertisement creatives; after obtaining the corresponding ad creative according to the ad identification and the user identification, the method further comprises:
setting the effective time of the advertisement creative preview;
the sending of the advertisement creative to the mobile terminal user is specifically:
and sending the advertisement creatives with the preview effective time to the mobile terminal user.
2. The method of claim 1, wherein prior to transmitting the advertising creative to the mobile terminal user, the method further comprises:
and rendering the advertisement creatives.
3. The method of claim 2, wherein the subscriber identity is a mobile equipment international identity (IMEI) or a Subscriber Identity (SIM) card number.
4. A method for obtaining a preview advertisement, comprising:
receiving an advertisement preview operation command triggered by a mobile terminal user through interface operation;
identifying an advertisement identifier which is triggered by the mobile terminal user and needs to preview the advertisement and a user identifier of the mobile terminal user according to the operation command;
sending an advertisement preview request to an advertisement delivery machine, wherein the advertisement preview request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing advertisement previewing by the mobile terminal user;
receiving a corresponding advertisement creative idea acquired by the advertisement putting machine according to the advertisement identification and the user identification, wherein the advertisement creative idea is acquired by the advertisement putting machine according to the advertisement identification and the user identification by inquiring a corresponding relation table of the advertisement creative idea, the advertisement identification and the user identification, and the corresponding relation is created by the advertisement putting machine based on different acquired advertisement creative ideas;
outputting and displaying the advertisement creative; the method further comprises the following steps:
checking whether the advertisement creative is provided with a preview effective time;
if the effective previewing time is set, recording the previewing time when the advertisement creative is output and displayed;
and if the preview time reaches the preview effective time, setting the advertisement preview as invalid.
5. The method of claim 4, wherein the subscriber identity is a mobile equipment international identity (IMEI) or a Subscriber Identity (SIM) card number.
6. An advertisement delivery machine, comprising:
the system comprises a receiving unit, a previewing unit and a previewing unit, wherein the receiving unit is used for receiving an advertisement previewing request which comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing previewing by the mobile terminal user;
the first acquisition unit is used for acquiring corresponding advertisement creatives according to the advertisement identifications and the user identifications;
a sending unit, configured to send the ad creative to the mobile terminal user, so as to present the ad creative in a mobile terminal of the mobile terminal user;
further comprising:
the second acquisition unit is used for acquiring different advertisement creatives;
the establishing unit is used for establishing a corresponding relation table of the advertisement originality and the advertisement identification and the user identification;
the storage unit is used for storing the corresponding relation table;
the first obtaining unit is specifically configured to:
inquiring a corresponding relation table of the advertisement creatives and the advertisement identifications and the user identifications according to the advertisement identifications and the user identifications to obtain corresponding advertisement creatives
The setting unit is used for setting the effective time of the advertisement creative preview after the first acquisition unit acquires the corresponding advertisement creative according to the advertisement identification and the user identification;
the sending unit is further used for sending the advertisement creatives with the preview effective time to the mobile terminal user.
7. The advertising player of claim 6, further comprising:
and the rendering unit is used for rendering the advertisement creative idea before the sending unit sends the advertisement creative idea to the mobile terminal user.
8. The advertising placement machine of claim 7, wherein the user identification is a mobile device international identity (IMEI) or a user identity (SIM) card number.
9. An advertisement previewing apparatus, comprising:
the receiving unit is used for receiving an advertisement preview operation command triggered by a mobile terminal user through interface operation;
the acquisition unit is used for identifying the advertisement identification which is triggered by the mobile terminal user and needs to preview the advertisement and the user identification of the mobile terminal user according to the operation command;
the system comprises a sending unit, a receiving unit and a display unit, wherein the sending unit is used for sending an advertisement preview request to an advertisement putting machine, and the advertisement preview request comprises a user identifier of a mobile terminal user needing advertisement browsing and an advertisement identifier needing advertisement previewing by the mobile terminal user;
a receiving unit, configured to receive a corresponding advertisement creative idea obtained by the advertisement placement machine according to the advertisement identifier and the user identifier, where the advertisement creative idea is obtained by the advertisement placement machine by querying a correspondence table of the advertisement creative idea, the advertisement identifier, and the user identifier according to the advertisement identifier and the user identifier, and the correspondence is created by the advertisement placement machine based on different advertisement creative ideas obtained by the advertisement placement machine;
the output display unit is used for outputting and displaying the advertisement originality;
the checking unit is used for checking whether the advertisement creative is provided with effective preview time;
the recording unit is used for recording the preview time when the advertisement creative output display is detected to be set with the preview effective time by the checking unit;
and the operation unit is used for setting the advertisement preview to be invalid when the preview time reaches the preview effective time.
10. The advertisement previewing apparatus according to claim 9, wherein the user identifier is a mobile equipment international identity code IMEI or a user identity SIM card number.
11. A system for obtaining preview advertisements, comprising:
an advertisement placement machine as defined in any one of claims 6-8;
and an advertisement previewing apparatus according to any one of claims 9 to 10.
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| CN201611246708.0A CN108259942B (en) | 2016-12-29 | 2016-12-29 | Method, device and system for acquiring preview advertisement |
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| CN109615415B (en) * | 2018-11-01 | 2024-03-08 | 北京奇虎科技有限公司 | Advertisement previewing method and device |
| CN112288452B (en) * | 2019-07-22 | 2024-03-15 | 百度时代网络技术（北京）有限公司 | Advertisement previewing method and device, electronic equipment and storage medium |
| CN112948656A (en) * | 2019-12-10 | 2021-06-11 | 腾讯科技（深圳）有限公司 | Preview data storage method, query method, device, equipment and medium |
| CN111242693B (en) * | 2020-01-16 | 2023-08-25 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
| CN115471265B (en) * | 2022-09-16 | 2023-12-12 | 花瓣云科技有限公司 | Advertisement putting method and device, cloud server and readable storage medium |
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| CN101360072B (en) * | 2008-09-25 | 2011-07-06 | 腾讯科技（深圳）有限公司 | Mobile terminal advertisement releasing system based on IM and method thereof |
| US20130124301A1 (en) * | 2011-11-10 | 2013-05-16 | Google Inc. | System and method for dynamic user feedback for display and context advertisements |
| US20130124287A1 (en) * | 2011-11-14 | 2013-05-16 | Visa International Service Association | Systems and methods to provide discount at point of sales terminals |
| CN102509234B (en) * | 2011-12-28 | 2016-05-04 | 北京北纬通信科技股份有限公司 | Advertisement demonstration method based on intelligent mobile terminal and system |
| CN103188626B (en) * | 2011-12-31 | 2016-01-27 | 中国移动通信集团北京有限公司 | Mobile phone advertisement distribution system, method and device, data maintaining method and device |
| CN106204093A (en) * | 2016-06-23 | 2016-12-07 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device throwing in advertisement |
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