CN108259942A - Obtain the method, apparatus and system of preview advertisement - Google Patents
Obtain the method, apparatus and system of preview advertisement Download PDFInfo
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- CN108259942A CN108259942A CN201611246708.0A CN201611246708A CN108259942A CN 108259942 A CN108259942 A CN 108259942A CN 201611246708 A CN201611246708 A CN 201611246708A CN 108259942 A CN108259942 A CN 108259942A
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- 238000000034 method Methods 0.000 title claims abstract description 58
- 230000001960 triggered effect Effects 0.000 claims abstract description 12
- 238000013507 mapping Methods 0.000 claims description 17
- 238000003860 storage Methods 0.000 claims description 10
- 230000005540 biological transmission Effects 0.000 abstract description 3
- 238000010586 diagram Methods 0.000 description 11
- 238000004590 computer program Methods 0.000 description 7
- 238000012545 processing Methods 0.000 description 5
- 238000007689 inspection Methods 0.000 description 4
- 230000008901 benefit Effects 0.000 description 3
- 230000000694 effects Effects 0.000 description 3
- 230000006870 function Effects 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 2
- 238000009499 grossing Methods 0.000 description 2
- 238000009434 installation Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 238000007430 reference method Methods 0.000 description 2
- 238000009877 rendering Methods 0.000 description 2
- 238000004364 calculation method Methods 0.000 description 1
- 235000014510 cooky Nutrition 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000014759 maintenance of location Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
- 230000007704 transition Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/61—Network physical structure; Signal processing
- H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
- H04N21/6181—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a mobile phone network
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a kind of method, apparatus and system for obtaining preview advertisement, are related to technical field of data transmission, main purpose is realizes mobile terminal live preview advertisement.Main technical schemes are：Advertisement dispenser receives advertising previews request, and advertising previews request includes the user identifier for the mobile terminal user for carrying out advertisement browsing and mobile terminal user is needed to need the advertisement and identifier of preview；Corresponding advertising creative is obtained according to advertisement and identifier and user identifier and is sent to the mobile terminal user.The advertising previews operational order that mobile terminal user is triggered by interface operation is received, the advertisement and identifier and the user identifier are identified according to operational order, sends advertising previews request to advertisement dispenser, ad-request includes user identifier and advertisement and identifier；Receive the corresponding advertising creative that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier；The advertising creative is exported and is shown.During by mobile terminal preview advertisement.
Description
Technical field
The present invention relates to technical field of data transmission more particularly to a kind of method, apparatus and system for obtaining preview advertisement.
Background technology
Advertisement is widely transmitted and is believed to the public for certain specific needs, by the media of certain forms, disclosure
The publicity measures of breath, with the development of internet and intelligent terminal, advertisement at present is substantially all using internet push mode.
In the push that advertisement is carried out by internet, if advertisement customization person i.e. advertiser, want through portable shifting
Dynamic intelligent terminal is customized the preview of advertisement, when confirming advertising results, since mobile media is all mobile APP and web advertisement
Setting release platform belongs to 2 different media, and the creative information for wanting preview can not be transmitted by cookie get parameters,
It can not realize the preview that advertisement is carried out by mobile terminal.
Invention content
In view of the above problems, it is proposed that the present invention is in order to provide a kind of acquisition method, apparatus of preview advertisement and system gram
It takes the above problem or solves the above problems at least partly.
On the one hand, the present invention provides a kind of method for taking preview advertisement, including：
Advertising previews request is received, the advertising previews request includes the mobile terminal user for needing to carry out advertisement browsing
User identifier and the mobile terminal user need the advertisement and identifier of preview；
Corresponding advertising creative is obtained according to the advertisement and identifier and user identifier；
The advertising creative is sent to the mobile terminal user, so as to by the advertising creative in mobile terminal user
Mobile terminal in showed.
On the one hand, the present invention also provides it is a kind of obtain preview advertisement method, including：
Receive the advertising previews operational order that mobile terminal user is triggered by interface operation；
The advertisement and identifier and the institute that need preview advertisement of mobile terminal user's triggering are identified according to the operational order
State the user identifier of mobile terminal user；
Advertising previews request is sent to advertisement dispenser, the ad-request includes the movement for needing to carry out advertisement browsing
The user identifier of terminal user and the mobile terminal user need the advertisement and identifier of preview；
Receive the corresponding advertising creative that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier；
The advertising creative is exported and is shown.
On the other hand, the present invention provides a kind of advertisement dispenser, including：
Receiving unit, for receiving advertising previews request, the advertising previews request includes needing to carry out advertisement browsing
Mobile terminal user user identifier and the mobile terminal user need the advertisement and identifier of preview；
First acquisition unit, for obtaining corresponding advertising creative according to the advertisement and identifier and user identifier；
Transmitting element, for the advertising creative to be sent to the mobile terminal user, so as to by the advertising creative
Showed in the mobile terminal of mobile terminal user.
On the other hand, the present invention also provides a kind of advertising previews device, including：
Receiving unit, for receiving the advertising previews operational order that mobile terminal user is triggered by interface operation；
Acquiring unit needs preview advertisement for identify that the mobile terminal user triggers according to the operational order
Advertisement and identifier and the user identifier of the mobile terminal user；
Transmitting element, for sending advertising previews request to advertisement dispenser, the ad-request includes needing to carry out
The user identifier of the mobile terminal user of advertisement browsing and the mobile terminal user need the advertisement and identifier of preview；
Receiving unit is obtained for receiving the advertisement dispenser according to the advertisement and identifier and user identifier corresponding
Advertising creative；
Display unit is exported, is shown for the advertising creative to be exported.
In another aspect, the present invention also provides a kind of system for obtaining preview advertisement, including：
Advertisement dispenser as described above；
With advertising previews device as described above.
By above-mentioned technical proposal, it is provided by the invention obtain preview advertisement method, apparatus and system, by need into
The mobile terminal user's of row advertisement browsing sends out advertising previews request, it would be desirable to which the identification information of the advertisement of preview and movement are eventually
The identification information of end subscriber is sent to advertisement dispenser, is created by advertisement dispenser according to the corresponding advertisement of the acquisition of information
Meaning, and the advertising creative of acquisition is fed back into mobile terminal user, so that the mobile terminal device in mobile terminal user is enterprising
Row output displaying, realizes mobile terminal user and carries out advertising previews in real time on mobile terminals.
Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field
Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 shows that a kind of method flow diagram of acquisition preview advertisement of pusher side is launched in advertisement of the embodiment of the present invention；
Fig. 2 shows a kind of method flow diagrams of acquisition preview advertisement of mobile terminal side of the embodiment of the present invention；
Fig. 3 shows that another method flow diagram for obtaining preview advertisement of pusher side is launched in advertisement of the embodiment of the present invention；
Fig. 4 shows that mobile terminal side of embodiment of the present invention another kind obtains the method flow diagram of preview advertisement
Fig. 5 shows a kind of operating process schematic diagram for obtaining preview advertisement of the embodiment of the present invention；
Fig. 6 shows a kind of composition frame chart of advertisement dispenser of the embodiment of the present invention；
Fig. 7 shows the composition frame chart of another kind advertisement dispenser of the embodiment of the present invention；
Fig. 8 shows the composition frame chart of another kind advertisement dispenser of the embodiment of the present invention；
Fig. 9 shows the composition frame chart of another kind advertisement dispenser of the embodiment of the present invention；
Figure 10 shows a kind of composition frame chart of advertising previews device of the embodiment of the present invention；
Figure 11 shows the composition frame chart of another kind advertising previews device of the embodiment of the present invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
An embodiment of the present invention provides a kind of method for obtaining preview advertisement, the method that this method launches pusher side for advertisement,
As shown in Figure 1, this method includes：
101st, advertising previews request is received, the advertising previews request includes the mobile terminal for needing to carry out advertisement browsing
The user identifier of user and the mobile terminal user need the advertisement and identifier of preview.
Advertisement dispenser receives the advertising previews request that mobile terminal is sent, and the user identifier included in the request can be
Mobile device international identity code (International Mobile Equipment Identity, IMEI) or user identity
Identify (Subscriber Identity Module, SIM) card number, or other identity of others mark mobile terminal
Code, specific it is not limited by the embodiments of the present invention.Wherein, which can be that advertisements show symbol
(identifierForIdentifier, IDFA), the specific embodiment of the present invention also do not limit.
102nd, corresponding advertising creative is obtained according to the advertisement and identifier and user identifier.
What needs to be explained here is that advertisement dispenser at the initial stage of preparing advertising, can obtain advertiser user information, should
User information include carry out advertisement browsing mobile terminal identification information, the identification information as described above can be IMEI or
SIM card number, or other identity codes of others mark mobile terminal, the specific embodiment of the present invention is to this without limit
System.It, can be by the wide of the customization of the user information of acquisition and the advertiser for convenience of the advertisement of follow-up its customization of advertiser's preview
Intention is accused to be stored.In storage, can be carried out in the form of relation table.Specifically, different advertising creatives can be obtained, establish
Advertising creative and advertisement and identifier and the mapping table of user identifier, and the mapping table is stored.Therefore it is received in dispenser
To after the request of advertising previews, can inquire according to the advertisement and identifier and user identifier inquiry advertising creative and advertisement and identifier and use
The mapping table of family mark, obtains corresponding advertising creative.
103rd, the advertising creative is sent to the mobile terminal user, so as to by the advertising creative in mobile terminal
Showed in the mobile terminal of user.
The embodiment of the present invention also provides a kind of method for obtaining preview advertisement, and this method is the method for mobile terminal side, such as
Shown in Fig. 2, this method includes：
201st, the advertising previews operational order that mobile terminal user is triggered by interface operation is received.
What needs to be explained here is that the application that mobile terminal user can carry out advertising previews in a kind of installation of terminal is soft
Part, when needing to carry out advertising previews, it is possible to the application software of the advertising previews is directly opened, in the application software
Clicking needs the advertisement of preview, which is to trigger the operational order of advertising previews.
202nd, the advertisement and identifier for needing preview advertisement of mobile terminal user's triggering is identified according to the operational order
With the user identifier of the mobile terminal user.
After the operational order of the advertising previews is received, need acquisition mobile terminal user's triggering needs preview wide
The advertisement and identifier of announcement and the user identifier of the mobile terminal user.
Can be with the associated description in 1 corresponding embodiment of reference chart about the advertisement and identifier and user identifier, the present invention is implemented
Example will not be described in great detail herein.
203rd, advertising previews request is sent to advertisement dispenser, the ad-request includes needing to carry out advertisement browsing
The user identifier of mobile terminal user and the mobile terminal user need the advertisement and identifier of preview.
204th, the corresponding advertising creative that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier is received.
205th, the advertising creative is exported and shown.
In the embodiment of the present invention, asked by the advertising previews that send out for needing the mobile terminal user for carrying out advertisement browsing,
The identification information of the identification information for the advertisement for needing preview and mobile terminal user is sent to advertisement dispenser, is launched by advertisement
Machine feeds back to mobile terminal user according to the corresponding advertising creative of the acquisition of information, and by the advertising creative of acquisition, so as to
Output displaying is carried out on the mobile terminal device of mobile terminal user, it is real-time on mobile terminals to realize mobile terminal user
Carry out advertising previews.
A side mobile terminal user is in browse advertisements in order to prevent, other mobile terminal users to the advertisement of the browsing not
It can be browsed, the embodiment of the present invention also provides following method, as shown in figure 3, this method includes：
301st, advertising previews request is received, the advertising previews request includes the mobile terminal for needing to carry out advertisement browsing
The user identifier of user and the mobile terminal user need the advertisement and identifier of preview.
302nd, corresponding advertising creative is obtained according to the advertisement and identifier and user identifier.
The 303rd, the effective time of the advertising creative preview is set.
Wherein, the setting of the effective time can specifically be set according to actual demand, for example, can be 5 minutes or 3
Minute etc..
304th, the advertising creative for being provided with preview effective time is sent to the mobile terminal user, so as to will be described wide
Intention is accused in the mobile terminal of mobile terminal user according to effective time to be showed.
For the embodiment of the setting of above-mentioned effective time, the embodiment of the present invention also provides following side in mobile terminal side
Method, as shown in figure 4, this method includes：
401st, the advertising previews operational order that mobile terminal user is triggered by interface operation is received.
402nd, the advertisement and identifier for needing preview advertisement of mobile terminal user's triggering is identified according to the operational order
With the user identifier of the mobile terminal user.
403rd, advertising previews request is sent to advertisement dispenser, the ad-request includes needing to carry out advertisement browsing
The user identifier of mobile terminal user and the mobile terminal user need the advertisement and identifier of preview.
404th, the corresponding advertising creative that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier is received.
405th, check whether the advertising creative is provided with preview effective time；If being provided with preview effective time, hold
Row 406；If being not provided with, 408 are performed.
The 406th, the advertising creative is exported to the time that preview is recorded when showing；It is effective that if preview time reaches the preview
Time then performs 407；If preview time does not reach the effective time, 406 are continued to execute.
407th, the advertising previews are set as failing, terminate advertising previews.
408th, the advertising creative is exported and shown.
In the embodiment of the present invention, in advertisement dispenser by request of the corresponding intention of preview advertisement according to mobile terminal user
When feeding back to mobile terminal user, there is provided the effective times that preview is carried out to preview advertisement, and mobile terminal can be in the preview
Preview is carried out in effective time, when preview time is more than effective preview time, which is set as failing, mobile terminal is used
The preview that family will cannot continue advertisement is effectively guaranteed some intention of live preview not shadow in the bandwagon effect of APP
The use of its APP of sound and the intention that other people see in APP show.
In addition, it is necessary to the advertising creative asked with mobile terminal user is being returned to shifting by explanation, advertisement dispenser
During dynamic terminal user, only the advertising creative of acquisition can be returned, can also will be returned after being rendered to advertising creative
It returns, specific it is not limited by the embodiments of the present invention.When being rendered, the following method may be employed without limitation of
It realizes, this method is：By SDK, (SDK (Software Development Kit, i.e. Software Development Kit) creates advertisement
Meaning is rendered.
In order to more directly describe that the process of preview advertisement is obtained in the embodiment of the present invention, the embodiment of the present invention will be above-mentioned
Method has carried out whole description, is specifically shown in Fig. 5, and figure includes mobile equipment and advertisement dispenser, is also arranged on the movement and sets
Poly- smoothing platform in standby and advertisement dispenser, the poly- platform of smoothing is an APP software, the progress as mentioned in above-described embodiment
The APP softwares of advertising previews, the specific acquisition methods of preview advertisement are described as follows：
1st, mobile terminal user first obtains the user identifier of mobile terminal user, which is IMEI in Figure 5.
2nd, after the user identifier is obtained, the IMEI is inputted in the APP softwares, and setting needs to carry out preview
Advertisement., should can input the advertisement and identifier that the needs carry out preview in setting.
3rd, it when mobile terminal user needs to carry out the preview of advertisement, is clicked in the operation interface of APP applications real-time
Preview.
4th, after the operation for the live preview for detecting mobile terminal user, the movement for needing to carry out advertisement browsing is obtained
The user identifier of terminal user and the mobile terminal user need the advertisement and identifier of preview, and by the user identifier and advertisement
Mark is sent to advertisement dispenser included in the advertising previews request of advertising previews.
5th, after advertisement dispenser receives the advertisement browse request, inquiry is stored in its local preview data table,
The preview data table is advertising creative and advertisement and identifier and the mapping table of user identifier, according to the advertisement and identifier and user
Mark inquiry advertising creative and advertisement and identifier and the mapping table of user identifier, obtain corresponding advertising creative.
6th, the advertising creative of acquisition is returned to the APP of mobile terminal user by advertisement dispenser, passes through the real-time pre- of the APP
It lookes to export the advertising creative and show.
The entire process for obtaining and realizing advertising previews, mobile terminal user are only needed in operation circle of advertising previews APP
In face click live preview operation can, it is convenient and simple.
Based on above method embodiment, the embodiment of the present invention additionally provides a kind of advertisement dispenser, as shown in fig. 6, this is wide
Dispenser is accused to include：
Receiving unit 51, for receiving advertising previews request, the advertising previews request includes needing progress advertisement clear
The user identifier of the mobile terminal user look at and the mobile terminal user need the advertisement and identifier of preview.Wherein, user identifier
Can be mobile device international identity code (International Mobile Equipment Identity, IMEI) or use
Family identification (Subscriber Identity Module, SIM) card number, or others mark its of mobile terminal
His identity code, specific it is not limited by the embodiments of the present invention.Wherein, which can be that advertisements show symbol
(identifierForIdentifier, IDFA), the specific embodiment of the present invention also do not limit.
First acquisition unit 52, for obtaining corresponding advertising creative according to the advertisement and identifier and user identifier.
Transmitting element 53, for the advertising creative to be sent to the mobile terminal user, so that the advertisement is created
It is intended to be showed in the mobile terminal of mobile terminal user.
What needs to be explained here is that advertisement dispenser at the initial stage of preparing advertising, can obtain advertiser user information, should
User information include carry out advertisement browsing mobile terminal identification information, the identification information as described above can be IMEI or
SIM card number, or other identity codes of others mark mobile terminal, the specific embodiment of the present invention is to this without limit
System.It, can be by the wide of the customization of the user information of acquisition and the advertiser for convenience of the advertisement of follow-up its customization of advertiser's preview
Intention is accused to be stored.Specifically.The advertisement dispenser is as shown in fig. 7, further include：
Second acquisition unit 54, for obtaining different advertising creatives.
Unit 55 is established, for establishing advertising creative and advertisement and identifier and the mapping table of user identifier.
Storage unit 56 is used for and stores the mapping table.
After relation table foundation, the first acquisition unit 52 is specifically used for：According to the advertisement and identifier and user
Mark inquiry advertising creative and advertisement and identifier and the mapping table of user identifier, obtain corresponding advertising creative.
A side mobile terminal user is in browse advertisements in order to prevent, other mobile terminal users to the advertisement of the browsing not
It can be browsed, the advertisement dispenser is as shown in figure 8, further include：
Setting unit 57 corresponds to for being obtained in the first acquisition unit 52 according to the advertisement and identifier and user identifier
Advertising creative after, effective time of the advertising creative preview is set；
The transmitting element 53 is additionally operable to, and the advertising creative for being provided with preview effective time is sent to the mobile terminal
User.
Advertisement dispenser, can be only when the advertising creative asked with mobile terminal user is returned to mobile terminal user
The advertising creative of acquisition is returned, can also will be returned after being rendered to advertising creative, the specific present invention is implemented
Example is not limited this.When being rendered, as shown in figure 9, the advertisement dispenser further includes：
Rendering unit 58, for the transmitting element by the advertising creative be sent to the mobile terminal user it
Before, the advertising creative is rendered.
The embodiment of the present invention also provides a kind of advertising previews device, as shown in Figure 10, including：
Receiving unit 61, for receiving the advertising previews operational order that mobile terminal user is triggered by interface operation.Its
In, it should be noted that mobile terminal user can carry out the application software of advertising previews in a kind of installation of terminal, work as needs
When carrying out advertising previews, it is possible to directly open the application software of the advertising previews, being clicked in the application software needs
The advertisement of preview, the interface clicking operation are to trigger the operational order of advertising previews.
Acquiring unit 62 needs preview advertisement for what is triggered according to the operational order identification mobile terminal user
Advertisement and identifier and the mobile terminal user user identifier.
Transmitting element 63, for sending advertising previews request to advertisement dispenser, the ad-request include needing into
The user identifier of the mobile terminal user of row advertisement browsing and the mobile terminal user need the advertisement and identifier of preview.
Receiving unit 64, for receiving the correspondence that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier
Advertising creative.
Display unit 65 is exported, is shown for the advertising creative to be exported.
A side mobile terminal user is in browse advertisements in order to prevent, other mobile terminal users to the advertisement of the browsing not
It can be browsed, as shown in figure 11, which further includes：
Inspection unit 66, for checking whether the advertising creative is provided with the effective time of preview；
Recording unit 67, for when the inspection unit 66 checks and is provided with effective time, by the advertising creative
The time of preview is recorded during output displaying；
Operating unit 68, for when preview time reaches the effective time, the advertising previews being set as failing.
It should be noted that in the embodiment of the present invention each device component units other description, specifically can be with reference method
Associated description in embodiment, the embodiment of the present invention will not be described in great detail herein.
Further, the embodiment of the present invention also provides a kind of system for obtaining preview advertisement, including：
Advertisement dispenser as described above；With advertising previews device as described above.
It should be noted that in the embodiment of the present invention system element relevant description, specifically can with reference method and
Corresponding description in device embodiment, the embodiment of the present invention will not be described in great detail herein.
In the embodiment of the present invention, asked by the advertising previews that send out for needing the mobile terminal user for carrying out advertisement browsing,
The identification information of the identification information for the advertisement for needing preview and mobile terminal user is sent to advertisement dispenser, is launched by advertisement
Machine feeds back to mobile terminal user according to the corresponding advertising creative of the acquisition of information, and by the advertising creative of acquisition, so as to
Output displaying is carried out on the mobile terminal device of mobile terminal user, it is real-time on mobile terminals to realize mobile terminal user
Carry out advertising previews.
And in the embodiment of the present invention, in advertisement dispenser by the corresponding intention of preview advertisement according to mobile terminal user's
When request feeds back to mobile terminal user, there is provided the effective times that preview is carried out to preview advertisement, and mobile terminal can be at this
Preview is carried out in preview effective time, when preview time is more than effective preview time, which is set as failing, it is mobile whole
The preview that end subscriber will cannot continue advertisement is effectively guaranteed some intention of live preview in the bandwagon effect of APP
The use of its APP is not influenced and intention that other people see in APP shows.
A1, a kind of method for obtaining preview advertisement, including：
Advertising previews request is received, the advertising previews request includes the mobile terminal user for needing to carry out advertisement browsing
User identifier and the mobile terminal user need the advertisement and identifier of preview；
Corresponding advertising creative is obtained according to the advertisement and identifier and user identifier；
The advertising creative is sent to the mobile terminal user, so as to by the advertising creative in mobile terminal user
Mobile terminal in showed.
A2, the method as described in A1, this method further include：
Obtain different advertising creatives；
Advertising creative and advertisement and identifier and the mapping table of user identifier are established, and the mapping table is stored.
A3, the method as described in A2 obtain corresponding advertising creative according to the advertisement and identifier and user identifier and include：
According to the advertisement and identifier and user identifier inquiry advertising creative and advertisement and identifier and the correspondence of user identifier
Table obtains corresponding advertising creative.
A4, the method as described in any one of A1-A3 are corresponding wide being obtained according to the advertisement and identifier and user identifier
After accusing intention, this method further includes：
The effective time of the advertising creative preview is set；
It is described the advertising creative is sent to the mobile terminal user to be specially：
The advertising creative for being provided with preview effective time is sent to the mobile terminal user.
A5, the method as described in A4, before the advertising creative is sent to the mobile terminal user, this method is also
Including：
The advertising creative is rendered.
A6, the method as described in A5, the user identifier are known for mobile device international identity code IMEI or user identity
Other SIM card number.
B1, a kind of method for obtaining preview advertisement, including：
Receive the advertising previews operational order that mobile terminal user is triggered by interface operation；
The advertisement and identifier and the institute that need preview advertisement of mobile terminal user's triggering are identified according to the operational order
State the user identifier of mobile terminal user；
Advertising previews request is sent to advertisement dispenser, the ad-request includes the movement for needing to carry out advertisement browsing
The user identifier of terminal user and the mobile terminal user need the advertisement and identifier of preview；
Receive the corresponding advertising creative that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier；
The advertising creative is exported and is shown.
B2, the method as described in B1, this method further include：
Check whether the advertising creative is provided with preview effective time；
If being provided with preview effective time, the advertising creative is exported to the time that preview is recorded when showing；
If preview time reaches the preview effective time, the advertising previews are set as failing.
B3, the method as described in B1 or B2, the user identifier are mobile device international identity code IMEI or user's body
Part identification SIM card number.
C1, a kind of advertisement dispenser, including：
Receiving unit, for receiving advertising previews request, the advertising previews request includes needing to carry out advertisement browsing
Mobile terminal user user identifier and the mobile terminal user need the advertisement and identifier of preview；
First acquisition unit, for obtaining corresponding advertising creative according to the advertisement and identifier and user identifier；
Transmitting element, for the advertising creative to be sent to the mobile terminal user, so as to by the advertising creative
Showed in the mobile terminal of mobile terminal user.
C2, the advertisement dispenser as described in C1, further include：
Second acquisition unit, for obtaining different advertising creatives；
Unit is established, for establishing advertising creative and advertisement and identifier and the mapping table of user identifier；
Storage unit is used for and stores the mapping table.
C3, the advertisement dispenser as described in C2, the first acquisition unit are specifically used for：
According to the advertisement and identifier and user identifier inquiry advertising creative and advertisement and identifier and the correspondence of user identifier
Table obtains corresponding advertising creative.
C4, the advertisement dispenser as described in any one of C1-C3, further include：
Setting unit, for corresponding wide according to the advertisement and identifier and user identifier acquisition in the first acquisition unit
After accusing intention, the effective time of the advertising creative preview is set；
The transmitting element is additionally operable to, and the advertising creative for being provided with preview effective time is sent to the mobile terminal uses
Family.
C5, the advertisement dispenser as described in C4, further include：
Rendering unit, for before the advertising creative is sent to the mobile terminal user by the transmitting element,
The advertising creative is rendered.
C6, the advertisement dispenser as described in C5, the user identifier are mobile device international identity code IMEI or user
Identification SIM card number.
D1, a kind of advertising previews device, including：
Receiving unit, for receiving the advertising previews operational order that mobile terminal user is triggered by interface operation；
Acquiring unit needs preview advertisement for identify that the mobile terminal user triggers according to the operational order
Advertisement and identifier and the user identifier of the mobile terminal user；
Transmitting element, for sending advertising previews request to advertisement dispenser, the ad-request includes needing to carry out
The user identifier of the mobile terminal user of advertisement browsing and the mobile terminal user need the advertisement and identifier of preview；
Receiving unit is obtained for receiving the advertisement dispenser according to the advertisement and identifier and user identifier corresponding
Advertising creative；
Display unit is exported, is shown for the advertising creative to be exported.
D2, the advertising previews device as described in D1, further include：
Inspection unit, for checking whether the advertising creative is provided with preview effective time；
Recording unit, for when the inspection unit checks and is provided with preview effective time, by the advertising creative
The time of preview is recorded during output displaying；
Operating unit, for when preview time reaches the preview effective time, the advertising previews being set as losing
Effect.
D3, the advertising previews device as described in D1 or D2, the user identifier for mobile device international identity code IMEI or
Person's user identity identification SIM card number.
E, a kind of system for obtaining preview advertisement, including：
Advertisement dispenser as described in any one of claim C1-C6；
With the advertising previews device as described in any one of claim D1-D3.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the application
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the application
The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, CD-ROM read-only memory (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, the storage of tape magnetic rigid disk or other magnetic storage apparatus
Or any other non-transmission medium, available for storing the information that can be accessed by a computing device.It defines, calculates according to herein
Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It these are only embodiments herein, be not limited to the application.To those skilled in the art,
The application can have various modifications and variations.All any modifications made within spirit herein and principle, equivalent replacement,
Improve etc., it should be included within the scope of claims hereof.
Claims (10)
- A kind of 1. method for obtaining preview advertisement, which is characterized in that including：Advertising previews request is received, the advertising previews request includes needing the use for the mobile terminal user for carrying out advertisement browsing Family identifies the advertisement and identifier that preview is needed with the mobile terminal user；Corresponding advertising creative is obtained according to the advertisement and identifier and user identifier；The advertising creative is sent to the mobile terminal user, so as to by the advertising creative mobile terminal user shifting Showed in dynamic terminal.
- 2. according to the method described in claim 1, it is characterized in that, this method further includes：Obtain different advertising creatives；Advertising creative and advertisement and identifier and the mapping table of user identifier are established, and the mapping table is stored.
- 3. it according to the method described in claim 2, it is characterized in that, is obtained according to the advertisement and identifier and user identifier corresponding Advertising creative includes：According to the advertisement and identifier and user identifier inquiry advertising creative and advertisement and identifier and the mapping table of user identifier, obtain Take corresponding advertising creative.
- 4. method according to any one of claim 1-3, which is characterized in that according to the advertisement and identifier and user's mark Know after obtaining corresponding advertising creative, this method further includes：The effective time of the advertising creative preview is set；It is described the advertising creative is sent to the mobile terminal user to be specially：The advertising creative for being provided with preview effective time is sent to the mobile terminal user.
- A kind of 5. method for obtaining preview advertisement, which is characterized in that including：Receive the advertising previews operational order that mobile terminal user is triggered by interface operation；The advertisement and identifier of preview advertisement and the shifting are needed according to what the operational order identification mobile terminal user triggered The user identifier of dynamic terminal user；Advertising previews request is sent to advertisement dispenser, the ad-request includes the mobile terminal for needing to carry out advertisement browsing The user identifier of user and the mobile terminal user need the advertisement and identifier of preview；Receive the corresponding advertising creative that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier；The advertising creative is exported and is shown.
- 6. according to the method described in claim 5, it is characterized in that, this method further includes：Check whether the advertising creative is provided with preview effective time；If being provided with preview effective time, the advertising creative is exported to the time that preview is recorded when showing；If preview time reaches the preview effective time, the advertising previews are set as failing.
- 7. a kind of advertisement dispenser, which is characterized in that including：Receiving unit, for receiving advertising previews request, the advertising previews request includes the shifting for needing to carry out advertisement browsing The user identifier of dynamic terminal user and the mobile terminal user need the advertisement and identifier of preview；First acquisition unit, for obtaining corresponding advertising creative according to the advertisement and identifier and user identifier；Transmitting element, for the advertising creative to be sent to the mobile terminal user, so that the advertising creative is being moved Showed in the mobile terminal of dynamic terminal user.
- 8. advertisement dispenser according to claim 7, which is characterized in that further include：Second acquisition unit, for obtaining different advertising creatives；Unit is established, for establishing advertising creative and advertisement and identifier and the mapping table of user identifier；Storage unit is used for and stores the mapping table.
- 9. a kind of advertising previews device, which is characterized in that including：Receiving unit, for receiving the advertising previews operational order that mobile terminal user is triggered by interface operation；Acquiring unit, for identifying the advertisement for needing preview advertisement of mobile terminal user's triggering according to the operational order Mark and the user identifier of the mobile terminal user；Transmitting element, for sending advertising previews request to advertisement dispenser, the ad-request includes needing to carry out advertisement The user identifier of the mobile terminal user of browsing and the mobile terminal user need the advertisement and identifier of preview；Receiving unit, for receiving the corresponding advertisement that the advertisement dispenser is obtained according to the advertisement and identifier and user identifier Intention；Display unit is exported, is shown for the advertising creative to be exported.
- 10. a kind of system for obtaining preview advertisement, which is characterized in that including：Advertisement dispenser as described in any one of claim 7-8；With advertising previews device as claimed in claim 9.
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| CN201611246708.0A CN108259942B (en) | 2016-12-29 | 2016-12-29 | Method, device and system for acquiring preview advertisement |
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| CN201611246708.0A CN108259942B (en) | 2016-12-29 | 2016-12-29 | Method, device and system for acquiring preview advertisement |
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