CN103188626A - Mobile phone advertisement delivery system, method and device, and data maintenance method and device - Google Patents
Mobile phone advertisement delivery system, method and device, and data maintenance method and device Download PDFInfo
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- CN103188626A CN103188626A CN2011104603517A CN201110460351A CN103188626A CN 103188626 A CN103188626 A CN 103188626A CN 2011104603517 A CN2011104603517 A CN 2011104603517A CN 201110460351 A CN201110460351 A CN 201110460351A CN 103188626 A CN103188626 A CN 103188626A
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Abstract
The invention discloses a mobile phone advertisement delivery system scheme and a mobile phone advertisement delivery data maintenance scheme. A mobile phone advertisement delivery method comprises the steps of sending an acquisition request to a data platform and demanding to acquire advertisement labels matched with a mobile phone number, judging advertisement label combination acquired from the data platform and determining the advertisement label combination conforming to a predetermined delivery strategy, sending an inquiry request to the data platform and demanding to inquire advertisement content corresponding to the determined advertisement label, and sending the advertisement content received from the data platform to a service platform to enable the service platform to display the advertisement content. Due to the fact that the corresponding relation between advertisements and the mobile phone number is pre-built by the data platform and an advertisement delivery platform inquires the data platform in real time to obtain the advertisement content corresponding to the mobile phone number, the problems that according to the prior art, real-time display efficiency of the advertisements is low, the display effect is poor, and the matching degree of the advertisement content and customer requirements or characteristics is low are solved.
Description
Technical field
The present invention relates to mobile communication system, especially relate to a kind of mobile phone advertisement distribution system, method and device, mobile phone advertisement is thrown in data maintaining method and device.
Background technology
At present, mobile phone advertisement has obtained extensive use, except at CRBT, carries on the products such as multimedia message newspaper beyond the advertisement, shows that at mobile Internet the client that the type of service of advertisement has also begun progressively to develop in the Internet carries advertisement.When the client opens client, goes forward side by side and exercise when using, system can insert advertisement at the blank position of client.For example, advertisement is inserted in suitable position on mobile phone wap website.The input of these advertisements is relevant with many contents, and these contents comprise: the keyword that the content of the content of terminal applies, Wap website, client import on the internet or browse.
Present mobile phone advertisement input scheme comprises following two kinds.
First kind, scheme is showed in the advertisement of interface requests/feedback system that the client triggers, as shown in Figure 1.Show that by mobile webpage the website of ad content directly do not call advertisement link, but the ad content that will show to the advertising platform application by the backstage interface of web server, the interface content can comprise the keyword of current client access website input, the information such as content tab, customer address or id of current web page.Advertising platform is according to the client identity id that sends from web server interface the inside, and obtains client's integrated information from comprehensive customer information platform (for example client management system) retrieval; Comprehensive above-mentioned receive and the information obtained, advertising platform is determined to throw in advertisement content to the client, feeds back to the mobile Internet backstage then.Determine how content is showed by the web server, generate and show the interface.
The problem that this mode exists is, advertising platform need now be sought advertisement according to customer information, thereby makes the performance pressure of advertising platform excessive, advertisement real-time exhibition efficient is low, and equipment investment is big and advertisement real-time exhibition effect is bad.
Second kind, scheme is showed in the advertisement of calling on-link mode (OLM) that the client triggers, as shown in Figure 2.Show that by mobile webpage the website of ad content or client directly call the advertisement link that the web server of advertising platform provides at the interface blank position by the web server, advertising platform is showed ad content.Namely, the web server sends the information such as station address, client type of customer address, client access to the web server of advertising platform, according to these information quick adaptive ad content in advertising platform, and finish the interface displaying of ad content by the web server of advertising platform.This advertisement exhibition method is directly to carry out advertisement by advertising platform to show, and is irrelevant with the content that carry at the interface.
The existing problems of this mode are how effective client's behavioural information can't be sent to advertising platform, thereby the matching degree of ad content and customer demand or feature to be restricted.
As seen, the problem that in the prior art at present, have that advertisement real-time exhibition efficient is low, bandwagon effect is bad, the matching degree of mobile phone advertisement content and customer demand or client characteristics is not high.
Summary of the invention
In view of this, the embodiment of the invention provides a kind of mobile phone advertisement distribution system, in order to solve the problem that exists in the prior art, advertisement real-time exhibition efficient is low, bandwagon effect is bad, the matching degree of mobile phone advertisement content and customer demand or client characteristics is not high.
Correspondingly, the embodiment of the invention also provides a kind of mobile phone advertisement distribution system, method and device, mobile phone advertisement to throw in data maintaining method and device.
Embodiment of the invention technical scheme is as follows:
A kind of mobile phone advertisement distribution system comprises: business platform, advertisement launching platform, data platform; Wherein, business platform for the ad-request that triggers according to mobile phone, sends advertisement to advertisement launching platform and shows request, carries the phone number of this mobile phone in this advertisement displaying request; To show at mobile phone from the ad content of advertisement launching platform; Advertisement launching platform is used for showing request according to the advertisement from business platform, sends the request of obtaining, requires to obtain the advertisement tag of showing the phone number coupling in the request with this advertisement to data platform, and this obtains and carries phone number in the request; According to the advertisement tag combination that gets access to from data platform, according to predetermined input strategy the advertisement tag combination that this gets access to is judged, determine to meet predetermined advertisement tag combination of throwing in strategy; Send query requests, require inquiry and determined advertisement tag combination corresponding advertising content to data platform, carry determined advertisement tag combination in the query requests; And will send to business platform from the ad content of data platform; Data platform is used for the stores advertisements content; According to the phone number that carries in the request from obtaining of advertisement launching platform, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to advertisement launching platform; According to making up from the advertisement tag in the query requests of advertisement launching platform, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, find with query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content sign indication that finds sent to advertisement launching platform.
A kind of mobile phone advertisement put-on method comprises: receive from the advertisement of business platform and show request, the phone number that carries the mobile phone that triggers advertisement in the request is showed in this advertisement; Send the request of obtaining, require to obtain the advertisement tag of showing the phone number coupling in the request with this advertisement to data platform, this obtains and carries phone number in the request; According to the advertisement tag combination that gets access to from data platform, according to predetermined input strategy the advertisement tag combination that this gets access to is judged, determine to meet predetermined advertisement tag combination of throwing in strategy; Send query requests, require inquiry and determined advertisement tag corresponding advertising content to data platform, carry determined advertisement tag combination in the query requests; And will send to business platform from the ad content of data platform so that shown in business platform show ad content.
A kind of mobile phone advertisement delivery device comprises: receiver module, and request is showed in the advertisement that is used for receiving from business platform, the phone number that carries the mobile phone that triggers advertisement in the request is showed in this advertisement; Reception is from the advertisement tag combination of data platform; Reception is from the ad content of data platform; Sending module is used for sending the request of obtaining, requiring to obtain the advertisement tag that the phone number coupling of request is showed in the advertisement that receives with receiver module to data platform, and this obtains and carries phone number in the request; Discrimination module, the advertisement tag that is used for receiving according to receiver module makes up, and according to predetermined input strategy the advertisement tag combination that gets access to is judged, determines to meet the predetermined tactful advertisement tag combination of throwing in; Sending module also is used for sending query requests, requiring to inquire about the advertisement tag combination corresponding advertising content of determining with discrimination module to data platform, carries the advertisement tag that discrimination module is determined in the query requests; The ad content that receiver module is received sends to business platform, so that business platform is showed ad content.
A kind of mobile phone advertisement is thrown in data maintaining method, comprising: the stores advertisements content; Reception is from the request of obtaining of advertisement launching platform, and this obtains and carries phone number in the request; According to the phone number that receives, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to advertisement launching platform; Reception carries the advertisement tag combination from the query requests of advertisement launching platform in this query requests; According to the advertisement tag combination that receives, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, find with query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content sign indication that finds sent to advertisement launching platform.
A kind of mobile phone advertisement is thrown in the data maintenance device, comprising: advertising message storehouse, matching unit: wherein, the advertising message storehouse is used for the stores advertisements content; Matching unit, be used for receiving the request of obtaining from advertisement launching platform, this obtains and carries phone number in the request, according to the phone number that receives, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, the phone number of determining this phone number place is gathered corresponding advertisement tag combination, and this advertisement tag combination of determining is sent to advertisement launching platform; And, reception is from the query requests of advertisement launching platform, carry the advertisement tag combination in this query requests, according to the advertisement tag combination that receives, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, determine this advertisement tag combination corresponding advertising content sign, from the advertising message storehouse, read the ad content of ad content sign indication, and the ad content that reads is sent to advertisement launching platform.
Throw in technical scheme according to embodiment of the invention mobile phone advertisement, by set up the corresponding relation of advertisement tag combination and phone number in advance by data platform, advertisement launching platform is showed request according to real-time advertisement, obtain the advertisement tag combination corresponding with the phone number that triggers the advertisement displaying to the data platform inquiry, after judgement is determined to meet the advertisement tag combination of predetermined throwing strategy, inquire about the advertisement tag combination corresponding advertising content that this is determined to data platform, the ad content that inquiry is obtained sends to business platform, by business platform ad content is showed at mobile phone, can alleviate the load that advertisement launching platform is handled in real time, improve the efficient of advertisement real-time exhibition, strengthen bandwagon effect, improve customer experience.Throw in the data maintenance scheme according to embodiment of the invention mobile phone advertisement, set up the corresponding relation of advertisement tag combination and phone number in advance, can not consider to carry out the burden that the matching treatment of advertisement and phone number is brought to system, carry out matching treatment according to more extensive, more effective customer data, can be for the cellphone subscriber match the ad content that more meets client characteristics or demand, thus the not high problem of the matching degree of mobile phone advertisement content and customer demand or client characteristics in the prior art can be solved.
Description of drawings
Fig. 1 is the schematic diagram that the advertisement of interface requests/feedback system that the client triggers in the prior art is showed;
The schematic diagram that Fig. 2 shows for the advertisement of calling on-link mode (OLM) that client in the prior art triggers;
Fig. 3 is the structured flowchart according to the mobile phone advertisement distribution system of the embodiment of the invention;
Fig. 4 is the workflow diagram according to the mobile phone advertisement put-on method of the embodiment of the invention;
Fig. 5 is the structured flowchart according to the mobile phone advertisement delivery device of the embodiment of the invention;
Fig. 6 is the workflow diagram of throwing in data maintaining method according to the mobile phone advertisement of the embodiment of the invention;
Fig. 7 is the structured flowchart of throwing in the data maintenance device according to the mobile phone advertisement of the embodiment of the invention;
Fig. 8 is according to the structured flowchart in concrete application of the concrete mobile phone advertisement distribution system of implementing of the embodiment of the invention.
Embodiment
The embodiment of the invention is at the problem that matching degree is not high, advertisement real-time exhibition efficient is low, bandwagon effect is bad that exist in the prior art, mobile phone advertisement content and customer demand or client characteristics, proposed a kind of mobile phone advertisement and thrown in the maintenance scheme of scheme and a kind of mobile phone advertisement input data, be used for addressing this problem.
In mobile phone advertisement input scheme, finished the processing that mobile phone ad content and customer demand or client characteristics are mated in advance by data platform, namely set up the corresponding relation of advertisement tag combination and phone number collection in advance, finish the displaying request of answering an advertisement by advertisement launching platform, the scheduling of the advertisement that is complementary to data platform acquisition request and client etc. is handled, like this when the client is triggered mobile phone advertisement, just can only pass through to inquire about the mobile phone advertisement content of foundation in advance and the matching relationship between customer demand or the feature, determining need be to the ad content of client's displaying, thereby can reduce the load of advertising platform, improve the efficient that advertisement is showed, strengthen the advertisement bandwagon effect, it is low to solve the mobile phone advertisement real-time exhibition efficient that exists in the prior art, the problem that bandwagon effect is bad.
Throw in the data maintenance scheme at mobile phone advertisement, can not consider to carry out the burden that the matching treatment of advertisement and phone number is brought to system, carry out matching treatment according to more extensive, more effective customer data, can be for the cellphone subscriber match the ad content that more meets client characteristics or demand, thus the not high problem of the matching degree of mobile phone advertisement content and customer demand or feature in the prior art can be solved.Can improve the matching degree of mobile phone advertisement content and customer demand, thereby the matching degree that can solve the mobile phone advertisement content that exists in the prior art and customer demand or feature is not high.
At first the mobile phone advertisement input scheme that the embodiment of the invention is provided describes.
Fig. 3 shows the structured flowchart according to the mobile phone advertisement distribution system of the embodiment of the invention, and as shown in Figure 3, this system comprises: business platform 1, advertisement launching platform 2, data platform 3.
Business platform 1 for the ad-request that triggers according to mobile phone, sends advertisements to advertisement launching platform 2 and shows request, carries the phone number of this mobile phone in this advertisement displaying request; To show at mobile phone from the ad content of advertisement launching platform 2;
Advertisement launching platform 2 is used for showing request according to the advertisement from business platform 1, sends the request of obtaining, requires to obtain the advertisement tag of showing the phone number coupling in the request with this advertisement to data platform 3, and this obtains and carries phone number in the request; According to the advertisement tag combination that gets access to from data platform 3, according to predetermined input strategy the advertisement tag combination that this gets access to is judged, determine to meet predetermined advertisement tag combination of throwing in strategy; Send query requests, require inquiry and determined advertisement tag combination corresponding advertising content to data platform 3, carry determined advertisement tag combination in the query requests; And will send to business platform from the ad content of data platform 3;
Data platform 3 is used for the stores advertisements content; According to the phone number that carries in the request from obtaining of advertisement launching platform 2, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to advertisement launching platform 2; According to making up from the advertisement tag in the query requests of advertisement launching platform 2, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, find with query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content sign indication that finds sent to advertisement launching platform 2.
The operation principle of system shown in Figure 3 comprises following processing procedure:
Ad content and advertisement putting requirement that step 1, data platform 3 provide according to the advertisement user after this ad content stored, pre-determine the advertisement tag of expression advertisement putting requirement feature; According to the advertisement tag of determining for advertisement, corresponding relation between the ad content sign that pre-determines the combination between the included advertisement tag of advertisement and set up this advertisement makes up with the advertisement tag of determining, from the phone number integrated database, find the mobile phone characteristic information that the advertisement putting with advertisement tag combination representative requires feature to be complementary, determine to have the phone number set of mobile phone of the characteristic information of this mobile phone according to the mobile phone characteristic information of determining, set up the corresponding relation of advertisement tag combination and phone number set;
Step 2, business platform 1 receive the ad-request that mobile phone triggers, and according to this ad-request, send advertisement to advertisement launching platform 2 and show request, and the phone number that carries this mobile phone in the request is showed in this advertisement;
Step 3, advertisement launching platform 2 are showed request according to the advertisement from business platform 1, send the request of obtaining, require to obtain the advertisement tag of showing the phone number coupling in the request with this advertisement to data platform 3, obtain and carry this phone number in the request;
Step 4, data platform 3 are according to the phone number that carries in the request from obtaining of advertisement launching platform 2, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to advertisement launching platform 2;
Step 5, advertisement launching platform 2 are judged the advertisement tag combination that this gets access to according to predetermined input strategy according to the advertisement tag combination that gets access to from data platform 3, determine to meet predetermined advertisement tag combination of throwing in strategy;
Step 6, advertisement launching platform 2 send query requests, require inquiry and determined advertisement tag combination corresponding advertising content to data platform 3, carry determined advertisement tag combination in the query requests;
Step 7, data platform 3 are according to making up from the advertisement tag in the query requests of advertisement launching platform 2, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, find with query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content sign indication that finds sent to advertisement launching platform 2;
Step 8, advertisement launching platform 2 will send to business platform 1 from the ad content of data platform 3;
Step 9, business platform 1 will be showed at mobile phone from the ad content of advertisement launching platform 2.
By mobile phone advertisement distribution system and operation principle thereof as shown in Figure 3, finished the processing that mobile phone ad content and customer demand or feature are mated in advance by data platform, namely set up the corresponding relation of advertisement tag combination and phone number collection in advance, finish the displaying request of answering an advertisement by advertisement launching platform, the scheduling of the advertisement that is complementary to data platform acquisition request and phone number etc. is handled, like this when the client is triggered mobile phone advertisement, just can only pass through to inquire about the mobile phone advertisement content of foundation in advance and the matching relationship between customer demand or the client characteristics, determining need be to the ad content of client's displaying, thereby can reduce the load of advertising platform, improve the efficient that advertisement is showed, strengthen the advertisement bandwagon effect, it is low to solve the mobile phone advertisement real-time exhibition efficient that exists in the prior art, the problem that bandwagon effect is bad.
Fig. 4 shows the workflow diagram according to the mobile phone advertisement put-on method of the embodiment of the invention, and as shown in Figure 4, this method comprises following processing procedure:
Step 41, reception are showed request from the advertisement of business platform, and the phone number of the mobile phone that carries the triggering advertisement in the request is showed in this advertisement;
The advertisement tag combination that step 43, basis get access to from data platform is judged advertisement tag combination that this gets access to according to predetermined input strategy, determines to meet the advertisement tag combination of predetermined input strategy;
A kind of more excellent mode, predetermined input strategy comprises: at this phone number, in the advertisement tag combination that gets access to, be chosen in do not reach in the predetermined amount of time repetition impressions, meet that priority requires, meet the advertisement tag combination that the time spot section requires;
According to processing procedure shown in Figure 4, the advertisement launching platform real-time response is showed request from the advertisement of business platform, to data platform acquisition request and the advertisement tag combination of the mobile phone that triggers advertisement to coupling, and after judgement is determined to meet the advertisement tag combination of predetermined input strategy in the advertisement tag combination that gets access to, obtain and the advertisement tag combination corresponding advertising content of determining to the data platform inquiry, the ad content that obtains is sent to business platform, can dispatch as the centre, playing answers an advertisement fast shows request, the advertisement tag combination is obtained in inquiry, filter the effect that keeps effective advertisement tag, thereby can reduce the load of advertising platform, improve the efficient that advertisement is showed, strengthen the advertisement bandwagon effect, it is low to solve the mobile phone advertisement real-time exhibition efficient that exists in the prior art, the problem that bandwagon effect is bad.
For realizing above-mentioned functions, the embodiment of the invention the mobile phone advertisement put-on method here can be realized by hardware, also can realize by software program, and namely advertisement launching platform comprises mobile phone advertisement delivery device as described below.
Fig. 5 shows the structured flowchart according to the mobile phone advertisement delivery device of the embodiment of the invention, and as shown in Figure 5, this device comprises: receiver module 51, sending module 52, discrimination module 53.
Receiver module 51, request is showed in the advertisement that is used for receiving from business platform, the phone number that carries the mobile phone that triggers advertisement in the request is showed in this advertisement; Reception is from the advertisement tag combination of data platform; Reception is from the ad content of data platform;
Sending module 52 is connected to receiver module 51, is used for sending the request of obtaining, requiring to obtain and receive mould to data platform, and the advertisement tag of the phone number coupling in the request is showed in 51 advertisements that receive, and this obtains and carries phone number in the request;
Discrimination module 53, be connected to receiver module 51, sending module 52, the advertisement tag that is used for receiving according to receiver module 51 makes up, and according to predetermined input strategy the advertisement tag combination that gets access to is judged, determines to meet the predetermined tactful advertisement tag combination of throwing in; A kind of more excellent mode, discrimination module 53, specifically at above-mentioned phone number, in the advertisement tag combination that gets access to, be chosen in do not reach in the predetermined amount of time repetition impressions, meet that priority requires, meet the advertisement tag combination that the time spot section requires.
Sending module 52 also is used for sending query requests, requiring to inquire about the advertisement tag combination corresponding advertising content of determining with discrimination module 53 to data platform, carries the advertisement tag that discrimination module is determined in the query requests; The ad content that receiver module 51 is received sends to business platform, so that business platform is showed ad content.
The operation principle of device shown in Figure 5 repeats no more as shown in Figure 4 here.
According to device shown in Figure 5, also can reduce the load of advertising platform, the efficient that improves the advertisement displaying, enhancing advertisement bandwagon effect, can solve the problem that mobile phone advertisement real-time exhibition efficient is low, bandwagon effect is bad that exists in the prior art.
The mobile phone advertisement input data maintenance scheme that the embodiment of the invention is provided describes below.
Fig. 6 shows the workflow diagram of throwing in data maintaining method according to the mobile phone advertisement of the embodiment of the invention, and as shown in Figure 6, this method comprises following processing procedure:
Step 61, stores advertisements content;
Step 62, receive the request of obtaining from advertisement launching platform, this obtains and carries phone number in the request;
The phone number that step 63, basis receive, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to advertisement launching platform;
Step 64, receive the query requests from advertisement launching platform, carry the advertisement tag combination in this query requests;
The advertisement tag combination that step 65, basis receive, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, find with query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content sign indication that finds sent to advertisement launching platform.
A kind of more excellent mode, the processing of the corresponding relation of the above-mentioned ad content sign of setting up in advance and the corresponding relation of advertisement tag combination, the advertisement tag of setting up in advance and phone number set, comprise: the ad content and the advertisement putting requirement that provide according to the advertisement user, after this ad content process storage, pre-determine the advertisement tag of expression advertisement putting requirement feature; According to the advertisement tag of determining, corresponding relation between the ad content sign of determining the combination between the included advertisement tag of advertisement and setting up this advertisement makes up with the advertisement tag of determining, in the phone number integrated database, find the mobile phone characteristic information that the advertisement putting with advertisement tag combination representative requires feature to be complementary, determine to have the phone number set of mobile phone of the characteristic information of this mobile phone according to the mobile phone characteristic information of determining, set up the corresponding relation of advertisement tag combination and phone number set.
A kind of more excellent mode, above-mentioned mobile phone characteristic information comprises: mobile communication behavioural characteristic, mobile phone added value service application characteristic, mobile phone client characteristics; Wherein, the mobile communication behavioural characteristic comprises the classification, frequency of the communication service that mobile phone uses etc., mobile phone added value service application characteristic comprises the classification, frequency of the added value service that mobile phone uses etc., and the mobile phone client characteristics comprises the client's who uses mobile phone sex, age, occupation etc.
According to above-mentioned processing procedure, set up the corresponding relation of advertisement tag combination and phone number in advance, can not consider to carry out the burden that the matching treatment of advertisement and phone number is brought to system, according to more extensive, more effective customer data carries out matching treatment, and, than terminal feature information of the prior art, the mobile phone characteristic information that the embodiment of the invention provides more can embody cellphone subscriber's behavioural characteristic, thereby can provide more comprehensive, more effective customer data, can improve the matching degree between ad content and client characteristics or the demand, and then can solve in the prior art, the problem that the matching degree of mobile phone advertisement content and customer demand or client characteristics is not high.
For realizing above-mentioned functions, the embodiment of the invention the mobile phone advertisement is here thrown in data maintaining method and can be realized by hardware, also can realize by software program, and namely data platform comprises mobile phone advertisement input data maintenance device as described below.
Fig. 7 shows the structured flowchart of throwing in the data maintenance device according to the mobile phone advertisement of the embodiment of the invention, and as shown in Figure 7, this device comprises: advertising message storehouse 71, matching unit 72.
Advertising message storehouse 71 is used for the stores advertisements content;
A kind of more excellent mode, advertising message storehouse 71 is concrete for the ad content and the advertisement putting requirement that provide according to the advertisement user, after this ad content is stored, pre-determines the advertisement tag of expression advertisement putting requirement feature; Matching unit 72, also concrete for the advertisement tag of determining according to advertising message storehouse 71 in advance, determine the combination between the included advertisement tag of ad content, and the corresponding relation of the ad content sign of setting up this advertisement between making up with the advertisement tag of determining, in the phone number integrated database, find the mobile phone characteristic information that the advertisement putting with advertisement tag combination representative requires feature to be complementary, determine to have the phone number set of mobile phone of the characteristic information of this mobile phone according to the mobile phone characteristic information of determining, set up the corresponding relation of advertisement tag combination and phone number set.
The operation principle of device shown in Figure 7 repeats no more as shown in Figure 6 here.
According to device as shown in Figure 7, also can improve the matching degree between ad content and client characteristics or the demand, can solve in the prior art, the not high problem of matching degree of mobile phone advertisement content and customer demand.
Below the concrete situation about implementing of the embodiment of the invention is described.
Fig. 8 shows according to the structured flowchart in concrete application of the concrete mobile phone advertisement distribution system of implementing of the embodiment of the invention, as shown in Figure 8, this system comprises: business platform 81, advertisement launching platform 82, advertising message storehouse 83, match server 84, phone number integrated database 85, advertising management platform 86.Business platform 81 is connected with advertisement launching platform 82, and advertisement launching platform 82 is connected with match server 84, and match server 84 is connected with advertising message storehouse 83, phone number integrated database 85, and advertising management platform 86 is connected with advertising message storehouse 83.
The operation principle of system shown in Figure 8 comprises:
Step 1, pretreatment process:
Advertising management platform 86 requires to send to advertising message storehouse 83 with ad content and the advertisement putting that the advertisement user provides;
After the 83 pairs of advertising messages in advertising message storehouse are stored, determine the expression advertisement putting for advertisement in advance and require the advertisement tag of feature, for example, advertisement 1 is automotive advertising, need to throw in give annual income 50000 or more, preference motion, male sex client, the label definite for this advertisement is 3: the monthly income label is more than 5000, the sex label is the man, the preference label is motion, and advertisement 2 be the sportswear advertisement, need to throw in give annual income 20000 or more, have a preference for move, women client;
The advertisement tag that match server 84 is determined for advertisement according to advertising message storehouse 83 in advance, determine the combination between the included advertisement tag of advertisement, and the corresponding relation of the ad content sign of setting up this advertisement between making up with the advertisement tag of determining, for example, the advertisement tag combination of determining for advertisement 11 is: the monthly income label is more than 5000, the sex label is the man, the preference label is motion, advertisement tag combination 2 is: the monthly income label is more than 5000, the sex label is the man, advertisement tag combination 3 is: the monthly income label is more than 5000, the preference label is motion, the advertisement tag combination of determining for advertisement 21 is: the monthly income label is more than 2000, the sex label is the woman, the preference label is net purchase, advertisement tag combination 2 is: the monthly income label is more than 2000, the sex label is the woman, and advertisement tag combination 3 is: the monthly income label is more than 2000, the preference label is motion;
Match server 84 finds the mobile phone characteristic information that the advertisement putting with advertisement tag combination representative requires feature to be complementary from phone number integrated database 85, determine to have the phone number set of mobile phone of the characteristic information of this mobile phone according to the mobile phone characteristic information of determining, set up the corresponding relation of advertisement tag combination and phone number set, for example, the mobile phone characteristic information that finds at the tag combination 1 of advertisement 1 is: monthly income is more than 5000, mobile phone client sex is the man, the frequency of visit motion website is the highest, the mobile phone characteristic information that finds at the tag combination 2 of advertisement advertisement 1 is: monthly income is more than 5000, mobile phone client sex is the man, the mobile phone characteristic information that finds at the tag combination 3 of advertisement 1 is: monthly income is more than 5000, the frequency of visit motion website is the highest, the mobile phone characteristic information that finds at the tag combination 1 of advertisement 2 is: monthly income is more than 2000, mobile phone client sex is the woman, the frequency of visit shopping website is the highest, the advertisement tag combination 2 mobile phone characteristic informations that find at advertisement 2 are: monthly income is more than 2000, mobile phone client sex is the woman, the mobile phone characteristic information that finds at the tag combination 3 of advertisement 1 is: monthly income is more than 2000, the frequency of visit motion website is the highest, find the phone number set that meets above-mentioned characteristic information combination respectively, set up the corresponding relation of advertisement tag combination and phone number set;
But advertising message storehouse 83 is commit condition with the state of ad content of storage, and the message that advertisement enters commit condition is sent to advertising management platform 86; Advertising management platform 86 starts the charging logic receiving after advertisement enters the message of commit condition;
Step 2, business platform 81 receive the ad-request that mobile phone triggers, and according to this ad-request, send advertisement to advertisement launching platform 82 and show request, and the phone number that carries this mobile phone in the request is showed in this advertisement;
Step 3, advertisement launching platform 82 are showed request according to the advertisement from business platform 81, send the request of obtaining, require to obtain the advertisement tag of showing the phone number coupling in the request with this advertisement to match server 84, obtain and carry this phone number in the request;
Step 4, match server 84 are according to the phone number that carries in the request from obtaining of advertisement launching platform 82, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to advertisement launching platform 82, for example, the advertisement tag combination that finds comprises the tag combination 3 of above-mentioned advertisement 1, the tag combination 3 of advertisement 2;
Step 5, advertisement launching platform 82 are according to the advertisement tag combination that gets access to from match server 84, according to predetermined input strategy, in the combination of the advertisement tag that gets access to, select to determine not reach in the section at the fixed time the repetition impressions, meet that priority requires, meet the advertisement tag combination that the time spot section requires, for example, tag combination 3 for above-mentioned advertisement 1 has arrived the repetition impressions in the section at the fixed time, then selects the tag combination 3 of advertisement 2;
Step 6, advertisement launching platform 82 send query requests, require inquiry and determined advertisement tag combination corresponding advertising content to match server 84, carry selected definite advertisement tag combination in the query requests, the tag combination 3 of for example advertisement 2;
Step 7, match server 84 are according to making up from the advertisement tag in the query requests of advertisement launching platform 82, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, in advertising message storehouse 83, find with query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content that finds sign indication sent to advertisement launching platform 82, for example above-mentioned advertisement 2, be the sportswear advertisement content;
Step 8, advertisement launching platform 82 will send to business platform 81 from the ad content of match server 84;
Step 9, business platform 81 will be showed at mobile phone from the ad content of advertisement launching platform 82.
In sum, by set up the corresponding relation of advertisement tag combination and phone number in advance by data platform, advertisement launching platform is showed request according to real-time advertisement, obtain the advertisement tag combination corresponding with the phone number that triggers the advertisement displaying to the data platform inquiry, after judgement is determined to meet the advertisement tag combination of predetermined throwing strategy, inquire about the advertisement tag combination corresponding advertising content that this is determined to data platform, the ad content that inquiry is obtained sends to business platform, by business platform ad content is showed at mobile phone, can alleviate the load that advertisement launching platform is handled in real time, improve the efficient of advertisement real-time exhibition, strengthen bandwagon effect, improve customer experience.Throw in the data maintenance scheme according to embodiment of the invention mobile phone advertisement, set up the corresponding relation of advertisement tag combination and phone number in advance, can not consider to carry out the burden that the matching treatment of advertisement and phone number is brought to system, carry out matching treatment according to more extensive, more effective customer data, can be for the cellphone subscriber match the ad content that more meets client characteristics or demand, thus the not high problem of the matching degree of mobile phone advertisement content and customer demand or feature in the prior art can be solved.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (11)
1. a mobile phone advertisement distribution system is characterized in that, comprising: business platform, advertisement launching platform, data platform; Wherein,
Described business platform for the ad-request that triggers according to mobile phone, sends advertisement to advertisement launching platform and shows request, carries the phone number of this mobile phone in this advertisement displaying request; To show at described mobile phone from the ad content of described advertisement launching platform;
Described advertisement launching platform, be used for showing request according to the advertisement from described business platform, send the request of obtaining, require to obtain the advertisement tag of showing the phone number coupling in the request with this advertisement to described data platform, this obtains and carries described phone number in the request; According to the advertisement tag combination that gets access to from described data platform, according to predetermined input strategy the advertisement tag combination that this gets access to is judged, determine to meet predetermined advertisement tag combination of throwing in strategy; Send query requests, require inquiry and determined advertisement tag combination corresponding advertising content to described data platform, carry determined advertisement tag combination in the described query requests; And will send to described business platform from the ad content of described data platform;
Described data platform is used for the stores advertisements content; According to the phone number that carries in the request from obtaining of described advertisement launching platform, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to described advertisement launching platform; According to making up from the advertisement tag in the query requests of described advertisement launching platform, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, find with described query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content sign indication that finds sent to described advertisement launching platform.
2. the system as claimed in claim 1 is characterized in that, described data platform specifically is used for:
The ad content and the advertisement putting requirement that provide according to the advertisement user after this ad content stored, pre-determine the advertisement tag of expression advertisement putting requirement feature;
In advance according to the advertisement tag of determining, corresponding relation between the ad content sign of determining the combination between the included advertisement tag of advertisement and setting up this advertisement makes up with the advertisement tag of determining, from the phone number integrated database, find the mobile phone characteristic information that the advertisement putting with advertisement tag combination representative requires feature to be complementary, determine to have the phone number set of mobile phone of the characteristic information of this mobile phone according to the mobile phone characteristic information of determining, set up the corresponding relation of advertisement tag combination and phone number set.
3. a mobile phone advertisement put-on method is characterized in that, comprising:
Reception is showed request from the advertisement of business platform, and the phone number that carries the mobile phone that triggers advertisement in the request is showed in this advertisement;
Send the request of obtaining, require to obtain the advertisement tag of showing the phone number coupling in the request with this advertisement to described data platform, this obtains and carries described phone number in the request;
According to the advertisement tag combination that gets access to from described data platform, according to predetermined input strategy the advertisement tag combination that this gets access to is judged, determine to meet predetermined advertisement tag combination of throwing in strategy;
Send query requests, require inquiry and determined advertisement tag corresponding advertising content to described data platform, carry determined advertisement tag combination in the described query requests;
And will send to described business platform from the ad content of described data platform so that shown in business platform show described ad content.
4. method according to claim 3 is characterized in that, according to predetermined input strategy, determine to meet predetermined advertisement tag combination of throwing in strategy, specifically comprises:
At described phone number, in the combination of the advertisement tag that gets access to, be chosen in do not reach in the predetermined amount of time repetition impressions, meet that priority requires, meet the advertisement tag combination that the time spot section requires.
5. a mobile phone advertisement delivery device is characterized in that, comprising:
Receiver module, request is showed in the advertisement that is used for receiving from business platform, the phone number that carries the mobile phone that triggers advertisement in the request is showed in this advertisement; Reception is from the advertisement tag combination of described data platform; Reception is from the ad content of described data platform;
Sending module is used for sending the request of obtaining, requiring to obtain the advertisement tag that the phone number coupling of request is showed in the advertisement that receives with described receiver module to described data platform, and this obtains and carries described phone number in the request;
Discrimination module, the advertisement tag that is used for receiving according to described receiver module makes up, and according to predetermined input strategy the advertisement tag combination that gets access to is judged, determines to meet the predetermined tactful advertisement tag combination of throwing in;
Sending module also is used for sending query requests, requiring to inquire about the advertisement tag combination corresponding advertising content of determining with described discrimination module to described data platform, carries the advertisement tag that described discrimination module is determined in the described query requests; The ad content that described receiver module is received sends to described business platform, so that described business platform is showed described ad content.
6. device according to claim 5, it is characterized in that, described discrimination module, concrete being used at described phone number, in the advertisement tag combination that gets access to, be chosen in do not reach in the predetermined amount of time repetition impressions, meet that priority requires, meet the advertisement tag combination that the time spot section requires.
7. a mobile phone advertisement is thrown in data maintaining method, it is characterized in that, comprising:
The stores advertisements content;
Reception is from the request of obtaining of advertisement launching platform, and this obtains and carries phone number in the request;
According to the phone number that receives, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, determine the advertisement tag combination corresponding with the phone number set at this phone number place, the advertisement tag combination of determining is sent to described advertisement launching platform;
Reception carries the advertisement tag combination from the query requests of described advertisement launching platform in this query requests;
According to the advertisement tag combination that receives, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, find with described query requests in advertisement tag combination corresponding advertising content sign, and the ad content of the ad content sign indication that finds sent to described advertisement launching platform.
8. method according to claim 7 is characterized in that, the ad content sign of setting up in advance and the corresponding relation of advertisement tag combination, and the corresponding relation of the advertisement tag of Jian Liing and phone number set in advance specifically comprises:
The ad content and the advertisement putting requirement that provide according to the advertisement user after this ad content stored, pre-determine the advertisement tag of expression advertisement putting requirement feature;
In advance according to the advertisement tag of determining, corresponding relation between the ad content sign of determining the combination between the included advertisement tag of advertisement and setting up this advertisement makes up with the advertisement tag of determining, in the phone number integrated database, find the mobile phone characteristic information that the advertisement putting with advertisement tag combination representative requires feature to be complementary, determine to have the phone number set of mobile phone of the characteristic information of this mobile phone according to the mobile phone characteristic information of determining, set up the corresponding relation of advertisement tag combination and phone number set.
9. method according to claim 8 is characterized in that, described mobile phone characteristic information comprises: mobile communication behavioural characteristic, mobile phone added value service application characteristic, mobile phone client characteristics; Wherein,
Described mobile communication behavioural characteristic comprises classification, the frequency of the communication service that mobile phone uses, described mobile phone added value service application characteristic comprises classification, the frequency of the added value service that mobile phone uses, and described mobile phone client characteristics comprises the client's who uses mobile phone sex, age, occupation.
10. a mobile phone advertisement is thrown in the data maintenance device, it is characterized in that, comprising: advertising message storehouse, matching unit: wherein,
Described advertising message storehouse is used for the stores advertisements content;
Described matching unit, be used for receiving the request of obtaining from advertisement launching platform, this obtains and carries phone number in the request, according to the phone number that receives, and the corresponding relation of the advertisement tag of setting up in advance combination and phone number set, the phone number of determining this phone number place is gathered corresponding advertisement tag combination, and this advertisement tag combination of determining is sent to described advertisement launching platform; And, reception is from the query requests of described advertisement launching platform, carry the advertisement tag combination in this query requests, according to the advertisement tag combination that receives, and the corresponding relation of the ad content of setting up in advance sign and advertisement tag combination, determine this advertisement tag combination corresponding advertising content sign, from described advertising message storehouse, read the ad content of described ad content sign indication, and the ad content that reads is sent to described advertisement launching platform.
11. device according to claim 10 is characterized in that,
Described advertising message storehouse also specifically is used for the ad content and the advertisement putting requirement that provide according to the advertisement user, after this ad content is stored, pre-determines the advertisement tag of expression advertisement putting requirement feature;
Described matching unit, also concrete for the advertisement tag of determining according to described advertising message storehouse in advance, determine the combination between the included advertisement tag of ad content, and the corresponding relation of the ad content sign of setting up this advertisement between making up with the advertisement tag of determining, in the phone number integrated database, find the mobile phone characteristic information that the advertisement putting with advertisement tag combination representative requires feature to be complementary, determine to have the phone number set of mobile phone of the characteristic information of this mobile phone according to the mobile phone characteristic information of determining, set up the corresponding relation of advertisement tag combination and phone number set.
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