CN102208083A - Advertisement information publishing method and system - Google Patents
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Abstract
The invention provides an advertisement information publishing method and system. The system comprises a request terminal, a website service platform, an advertisement information data center and a receiving terminal, wherein the advertisement information data center stores advertisement templates and advertisement elements; the website service platform receives a service request from the request terminal to obtain the attribute of the information carried in the service request and identity information of a user and obtains the personalized information of the user based on the identity information; the website service platform obtains the corresponding advertisement template and advertisement element from the advertisement information data center based on the attribute of the carried information and the personalized information of the user; and the website service platform generates the advertisement information according to the advertisement template and advertisement element and sends the advertisement information to the receiving terminal correlated with the request terminal. The method and the system have the following advantages: personalized making of the advertisement information can be completed according to the favor of the clients to provide the advertisement information which is most possible to attract the users, thus enhancing the pertinency of publishing of the advertisement information and realizing cost minimization of the advertisement and value maximization of the advertisement benefits.
Description
Technical field
The present invention relates to the advertising message distribution technology, relate in particular to the advertising information release method and the system thereof that provide personalized.
Background technology
The mode that advertisement is propagated as a kind of information is played the part of important role in social life, and particularly for businessman and consumer, the bridge of information transmission has between the two been erected in advertisement especially.
Generally, traditional medium (for example TV, broadcasting station, newspaper periodical, outdoor medium) when carrying out ad distribution, can only accept passively by the nonoptional right of its audient, and can not come initiatively requirement according to the demand of oneself.Along with the fast development of communication network (for example be the computer network of representative with the internet, be mobile communications network of representative etc. with 2G or 3G network) in recent years, the web advertisement is just becoming important ad distribution media.
At present, there are shortcomings such as sameization of information, target audience are fuzzy, advertisement distribution effect is poor equally in the web advertisement and conventional ads mode.In one case, when website of visit, usually have one or more Banners (Banner) of suspension in the corner areas of webpage, watch for viewer's click, but in fact, this advertisement form that relies on large tracts of land covering, blanket bombing with attempt, pointedly commercial audience is not carried out advertisement, specific aim is relatively poor, that is to say and to have only very few several people that advertised product is taken up in the thousands of commercial audience, and becoming final consumer, this just causes the extreme low of investment in advertising efficient.In another case, the user also can initiatively pass through network directly when the website service platform proposes advertisement request, the direct content (being the one or more words in the selected parts service request) of the general service request of just uploading according to the user of website service platform is searched for the advertising message that includes described direct content, and the advertising message that searches is sent to the user again.This advertising message has the characteristics of direct correspondence, and the user is directly obtained by content targetedly.But this kind advertising message published method still has its shortcoming: because the website service platform just mechanically retrieves according to the service request from user content, and can not analyze and carry out corresponding associative search the service request content.For example when user's input " Mongolia Ox ", what obtain is the advertising message that only comprises the product of being produced by dairy industry group of Mongolia Ox, and can not obtain advertising message with the Related product of same or analogous other enterprises of described industry of dairy industry group of Mongolia Ox, therefore the extensibility that obtains advertising message is relatively poor, the value of advertisement benefit a little less than.
Publication number is CN 101350092A, denomination of invention " a kind of method and system of publishing network advertisement ", in described application documents, the system of described publishing network advertisement comprises client terminal, Website server and advertising database server, Website server can read the customized information of corresponding client according to the log-on message of client on the client, and to be keyword with described customized information obtain corresponding advertising message from the advertising database server, advertising message is sent to client terminal, and show.Adopted the technical scheme of described application documents, can issue the relevant advertisements content, guaranteed the distribution effect of the web advertisement at the different situations of different user.The technology of described publishing network advertisement is that the logon information with the client reads corresponding customized information and obtains personalized advertising message with this, but still targeted more weak disappearance, and personalized advertising message of making can not be provided according to user's hobby, and advertisement benefit is relatively poor.
Summary of the invention
The problem that the present invention solves is the more weak and relatively poor problem of advertisement benefit of specific aim of advertising message issue.
For addressing the above problem, the invention provides a kind of advertising information release method, comprise: the website service platform receives the service request from the request end, obtain the attribute of the information of carrying in the described service request and send the user's of described service request identity information, obtain user's customized information based on described identity information; The website service platform obtains corresponding advertisement formwork and ad elements according to carrying the attribute of information and user's customized information from advertising message data center; The website service platform generates advertising message according to described advertisement formwork and ad elements, and described advertising message is sent to the receiving terminal that is associated with the described request end.
Alternatively, described website service platform is according to carrying the attribute of information and user's customized information, and obtain corresponding advertisement formwork and ad elements from advertising message data center and comprise: website service platform and advertising message data center connect; The website service platform is searched corresponding advertisement formwork and ad elements according to carrying the attribute of information and user's customized information to advertising message data center; The website service platform is transferred out the advertisement formwork and the ad elements that find from advertising message data center.
Alternatively, described website service platform is according to carrying the attribute of information and user's customized information, and obtain corresponding advertisement formwork and ad elements from advertising message data center and comprise: website service platform and advertising message data center connect; The website service platform carries the attribute of information and user's customized information is sent to advertising message data center with described; Corresponding advertisement formwork and ad elements are searched according to the described attribute of information and user's the customized information of carrying by advertising message data center; The website service platform is transferred out and be sent to the advertisement formwork of the correspondence that advertising message data center will find and ad elements.
Alternatively, also comprised before the website service platform is according to described advertisement formwork and ad elements generation advertising message: the website service platform is sent to the request end with advertisement formwork and the ad elements of obtaining, to provide the user to select or to be provided with voluntarily; The website service platform obtains advertisement formwork and the ad elements of having been selected or being provided with voluntarily by the user from the request end.
Alternatively, described service request also comprise time of proposing service request, one or more the combination when proposing service request in the geographic position of request end or receiving terminal.
Alternatively, the historical record operated at described website service platform of the described identity information log-on message, user that comprise the user or their combination.
Alternatively, described log-on message and historical record are according to user's operation and real-time update.
Alternatively, described ad elements comprises one or more the combination in ad content, font, background, button control, picture, video, animation effect, the sound.
The present invention provides a kind of advertisement information distribution system in addition, comprises request end, website service platform, advertising message data center and receiving terminal; The storage of described advertising message data center is used to the advertisement formwork and the ad elements of the information of preparing advertising; The described request end is used for sending the service request of obtaining advertising message to the website service platform; Described website service platform receives the service request from the request end, obtains the attribute of the information of carrying in the described service request and sends the user's of described service request identity information, obtains user's customized information based on described identity information; Described website service platform is according to carrying the attribute of information and user's customized information, obtains corresponding advertisement formwork and ad elements from described advertising message data center; Described website service platform generates advertising message according to described advertisement formwork and ad elements, and described advertising message is sent to the receiving terminal that is associated with the described request end.
Alternatively, described website service platform comprises: described advertising message data center comprises being used to store the advertisement formwork that is used to the information of preparing advertising and the advertising message database of ad elements; Described website service platform comprises: communication unit, be used to receive service request from the request end, and also be used to send advertising message to the receiving terminal that is associated with the described request end; Information memory cell is used for storing various information and corresponding attribute thereof, and described information is associated with at least one attribute; The account storage unit is used to store user's identity information; Resolution unit is used for obtaining the described attribute that carries information according to the described service request information of carrying from information memory cell, and the identity information that obtains the user who sends described service request, obtains user's customized information based on described identity information; Search the unit,, find out corresponding advertisement formwork and ad elements to described advertising message data center according to the attribute of the information of carrying and user's customized information; Transfer the unit, be used for searching advertisement formwork and the ad elements that the unit finds and transferring out from advertising message data center with described; Generation unit generates advertising message according to described advertisement formwork and the ad elements transferred the unit transferred.
Alternatively, described website service platform comprises: communication unit is used for communicating with request end, advertising message data center and receiving terminal; Information memory cell is used for storing various information and corresponding attribute thereof, and described information is associated with at least one attribute; The account storage unit is used to store user's identity information; Resolution unit is used for obtaining the described attribute that carries information according to the described service request information of carrying from information memory cell, and the identity information that obtains the user who sends described service request, obtains user's customized information based on described identity information; Described advertising message data center comprises: the advertising message database is used to store various advertisement formworks and ad elements; Communication unit is used to receive the attribute from the information of carrying of website service platform, also is used to send advertisement formwork and ad elements to described website service platform; Search the unit,, search corresponding advertisement formwork and ad elements according to the described attribute of information and user's the customized information of carrying; Transfer the unit, be used for searching advertisement formwork and the ad elements that the unit finds and transferring out, and send to the communication unit of described advertising message data center from the advertising message database with described; Described website service platform also comprises: generation unit, the advertisement formwork and the ad elements that send according to the communication unit of described advertising message data center generate advertising message.
Alternatively, described service request also comprise time of proposing service request, one or more the combination when proposing service request in the geographic position of request end or receiving terminal.
Alternatively, the historical record operated at described website service platform of the described identity information log-on message, user that comprise the user or their combination.
Alternatively, described log-on message and historical record are according to user's operation and real-time update.
Alternatively, described ad elements comprises one or more the combination in ad content, font, background, button control, picture, video, animation effect, the sound.
Alternatively, the described request end comprises the customer call end of computing machine, mobile unit, handheld terminal or customer relationship management system.
Alternatively, described receiving terminal comprises computing machine, mobile unit or handheld terminal.
Compared with prior art, the present invention has the following advantages: the present invention by carrying information in the service request attribute and user's customized information, obtain corresponding advertisement formwork and ad elements to generate advertising message, and advertising message offered relevant user, finishing the personalization of advertising message makes, strengthen the specific aim of advertising message issue, realized the minimization of cost of advertisement and the value maximization of advertisement benefit.
Description of drawings
Fig. 1 is advertisement information distribution system of the present invention functional structure chart in one embodiment;
Fig. 2 is advertisement information distribution system of the present invention structural representation in first embodiment;
Fig. 3 is an advertisement information distribution system of the present invention structural representation in a second embodiment;
Fig. 4 is applied to schematic flow sheet in the advertisement information distribution system shown in Figure 2 for advertising information release method of the present invention;
Fig. 5 is applied to schematic flow sheet in the advertisement information distribution system shown in Figure 3 for advertising information release method of the present invention.
Embodiment
The present inventor finds, existing user is when proposing the service request of advertising message, the website service platform is only directly searched the content of service request and is not made associative search, make advertising message specific aim that the user obtains a little less than, influenced advertisement benefit.
Based on this, the present inventor provides a kind of advertising information release method and system thereof.
Advertising information release method provided by the invention comprises: the website service platform receives the service request from the request end, obtain the attribute of the information of carrying in the described service request and send the user's of described service request identity information, obtain user's customized information based on described identity information; The website service platform obtains corresponding advertisement formwork and ad elements according to carrying the attribute of information and user's customized information from advertising message data center; The website service platform generates advertising message according to described advertisement formwork and ad elements, and described advertising message is sent to the receiving terminal that is associated with the described request end.
Advertisement information distribution system provided by the invention comprises request end, website service platform, advertising message data center and receiving terminal; The storage of described advertising message data center is used to the advertisement formwork and the ad elements of the information of preparing advertising; The described request end is used for sending the service request of obtaining advertising message to the website service platform; Described website service platform receives the service request from the request end, obtains the attribute of the information of carrying in the described service request and sends the user's of described service request identity information, obtains user's customized information based on described identity information; Described website service platform is according to carrying the attribute of information and user's customized information, obtains corresponding advertisement formwork and ad elements from described advertising message data center; Described website service platform generates advertising message according to described advertisement formwork and ad elements, and described advertising message is sent to the receiving terminal that is associated with the described request end.
Further specify technical scheme of the present invention below in conjunction with accompanying drawing and by embodiment.
Fig. 1 is an advertisement information distribution system of the present invention functional structure chart in one embodiment.As shown in Figure 1, described advertisement information distribution system comprises request end 10, website service platform 12, advertising message data center 14 and receiving terminal 16, and request end 10, website service platform 12, advertising message data center 14 and receiving terminal 16 can utilize communication network (for example wired telephone network, internet or mobile communications network) to establish a communications link.In other embodiments, also website service platform 12 and advertising message data center 14 can be done as a wholely, promptly advertising message data center 14 can be installed with in website service platform 12.
Advertising message data center 14 stores advertisement formwork and the ad elements that is used to the information of preparing advertising.Described advertisement formwork is actually pre-configured ad elements arranging scheme, and described ad elements comprises one or more the combination in ad content, font, background, button control, picture, video, animation effect, the sound.In actual applications, the advertisement formwork that advertising message data center 14 stored can carry out classification and storage according to industry, theme, the form of expression, color etc., be convenient to the user obtain meet oneself the hobby advertisement formwork.In addition, in other cases, described advertisement formwork and ad elements also can be by the hobby personal settings of user according to oneself.
Fig. 2 is advertisement information distribution system of the present invention structural representation in first embodiment.As shown in Figure 2, described advertisement information distribution system comprises request end 10, website service platform 12, advertising message data center 14 and receiving terminal 16.Website service platform 12 also comprises communication unit 121, information memory cell 122, account storage unit 123, resolution unit 124, searches unit 125, transfers unit 126 and generation unit 127.Advertising message data center 14 also comprises the advertising message database 140 that is used to store various advertising messages.Wherein, information memory cell 122 stores various information and corresponding attribute thereof, and described information is associated with at least one attribute, and described various information and corresponding attribute thereof are to set in advance according to actual conditions.Account storage unit 123 stores user's identity information, described identity information comprises user's log-on message (for example sex, age, household register or occupation etc.), the historical record that the user operates at described website service platform (advertising message of clicking for example, number of clicks, click frequency, click time or the geographic position when clicking etc.) or their combination, and described identity information can be according to user's change or practical operation and real-time update.Advertising message database 140 stores advertisement formwork and the ad elements that is used to the information of preparing advertising.
It should be noted that website service platform 12 and advertising message data center 14 may reside in (for example website service platform 12 and advertising message data center 14 all are located in the Website server) in the physical entity, also can individualism.
In fact, in the above-described embodiments, other variation still can be arranged, for example, transfer unit 126 and will search advertisement formwork that unit 125 finds and ad elements after the advertising message database 140 of advertising message data center is transferred out, by communication unit 121 described advertisement formwork and ad elements are sent to request end 10, to provide the user attribute of ad elements collocation and ad elements in the advertisement formwork to be selected or to be provided with voluntarily according to the hobby of oneself; The generation unit 127 of website service platform 12 generates advertising message according to advertisement formwork and the ad elements being selected by the user or be provided with voluntarily that client 10 sends; By communication unit 121 advertising message of described generation is sent to the receiving terminal 16 that is associated with request end 10.
Now the advertisement information distribution system in the foregoing description is elaborated with an instantiation:
For example, the A restaurant that is positioned at the Nanjing Gulou District needs releasing advertisements, and the cuisine style in described restaurant is higher based on pure Jiangsu cuisine, class, go up in the price, decoration is elegant, and entertain based on enterprises and institutions reception, the business on daytime is light relatively, the boom in evening, and there is parking position on the doorway.For this reason, characteristics at described A restaurant have prepared a plurality of advertisement formworks, and the ad elements in each advertisement formwork carried out different settings, described a plurality of ad content template is respectively applied for place, local flavor, class (comprising price), attitude, convenience, the preferential activity in outstanding restaurant, described template elements comprises advertising slogan, font, background, picture, and for example picture can be divided into the photo and night scene photo on daytime in restaurant.
Suppose that the user lands on the webpage that website service platform 12 provides, and utilize request end 10 to send to comprise the service request of the information of carrying in " restaurant or have dinner " to website service platform 12; The service request that website service platform 12 receives from request end 10, obtain the described attribute that carries information according to the information of carrying in " restaurant or have dinner " in the described service request from information memory cell 122 and comprise the restaurant class corresponding, Location, cuisine style, price etc. with " restaurant or have dinner ", in addition, the geographic position of request end in the time of can from the described service request that the user proposes, obtaining the time that proposes service request or propose service request; On the other hand, obtain user's customized information according to the user's who proposes described service request identity information from account storage unit 123, for example according to before historical record with restaurant's (for example restaurant's title or type etc.), advertisement formwork and ad elements thereof in the advertising message of clicking before the described user as customized information; According to the attribute of the information of carrying and user's customized information, find out and carry attribute (restaurant's class of information in the advertising message data center 14, Location, the cuisine style, price, the time of service request or geographic position) and user's customized information (advertisement formwork of preference and ad elements thereof in the historical record) corresponding, most possible advertisement formwork and the ad elements that attracts the user, the advertisement formwork and the ad elements that find are transferred out, and, described advertising message is sent to the receiving terminal 16 that is associated with request end 10 according to described advertisement formwork and ad elements generation correspondent advertisement information.Like this, on receiving terminal 16, just can demonstrate with advertisement formwork that embodies user preferences and the advertising message that ad elements is made the needed ad content of client.For example: near certain user appeared at described restaurant at noon, then the ad elements in the advertisement formwork was selected restaurant's photo on daytime and the preferential advertising slogan of consumption on daytime; Appear between the lights near the restaurant and work as certain user, then the ad elements in the advertisement formwork is selected the restaurant's night scene photo and the advertising slogan easily of stopping; When the cuisine style that shows its preferred diet and described restaurant in certain user's registration information was consistent, then the photo of leading dish appearred in the ad elements in the advertisement formwork.
Have, described user's log-on message and historical record can be according to user's operations and real-time update again.Be example still,, this behavior can be considered as positive feedback near described restaurant, otherwise be considered as the negative sense feedback described advertising message if the user in a period of time of using described advertising message, stops and has dinner with above-mentioned specific embodiment.Positive feedback and negative sense feedback can be used for revising the ad distribution Policy model.When certain advertising message obtains positive feedback continuously to certain user's issue, then can carry out related with ad content in the described advertising message described user, and keep the advertisement formwork and the ad elements thereof of its described advertising message, described user can be carried out precise classification, accurately hold its hobby; And certain user's issue is obtained the negative sense feedback continuously when certain advertising message, show that then described advertising message is limited or do not have an attractive force to described user's attractive force, can adjust described advertising message, for example change the configuration of advertisement formwork and ad elements thereof, even the issue frequency of described advertising message is progressively reduced even cancels.
Advertising message distribution technology of the present invention, attribute by carrying information in the service request and user's customized information, obtain corresponding advertisement formwork and ad elements to generate advertising message, and advertising message offered relevant user, hobby according to the client, finish the personalization of advertising message and make, strengthened the specific aim of advertising message issue, realize the minimization of cost of advertisement and the value maximization of advertisement benefit.
Fig. 3 is an advertisement information distribution system of the present invention structural representation in a second embodiment.As shown in Figure 3, described advertisement information distribution system comprises request end 10, website service platform 12, advertising message data center 14 and receiving terminal 16.Website service platform 12 also comprises communication unit 121, information memory cell 122, account storage unit 123, resolution unit 124 and generation unit 127.Advertising message data center 14 also comprises advertising message database 140, communication unit 142, searches unit 144 and transfers unit 146.Wherein, information memory cell 122 stores various information and corresponding attribute thereof, and described information is associated with at least one attribute, and described various information and corresponding attribute thereof are to set in advance according to actual conditions.Account storage unit 123 stores user's identity information, described identity information comprises user's log-on message (for example sex, age, household register or occupation etc.), the historical record that the user operates at described website service platform (advertising message of clicking for example, number of clicks, click frequency, click time or the geographic position when clicking etc.) or their combination, and described identity information can be according to user's change or practical operation and real-time update.Advertising message database 140 stores advertisement formwork and the ad elements that is used to the information of preparing advertising.
Compare with first embodiment, in a second embodiment, the commentaries on classics of searching, transfer of advertisement formwork and ad elements is handled by advertising message data center 14.
When the user utilizes request end 10 to land on the webpage that website service platform 12 provides and proposes service request, the service request that the communication unit 121 of website service platform 12 receives from request end 10; Obtain the described attribute that carry information according to carrying information in the described service request from information memory cell 122 by resolution unit 124; On the other hand, resolution unit 124 is obtained user's customized information from account storage unit 123 according to the user's who proposes described service request identity information; Website service platform 12 carries the attribute of information and user's customized information is sent to advertising message data center 14 with described; Unit 144 is searched according to the described attribute of information and user's the customized information of carrying by advertising message data center 14, finds out the advertisement formwork and the ad elements of correspondence to the advertising message database 140 of advertising message data center 14; Transferring unit 146 will search advertisement formwork that unit 144 finds and ad elements and transfer 140 to take out and be sent to website service platform 12 by communication unit 142 from the advertising message database; Generation unit 127 by website service platform 12 generates advertising message according to described advertisement formwork and ad elements; By communication unit 121 the pairing advertising message of described customized information with the user is sent to the receiving terminal 16 that is associated with request end 10.
It should be noted that advertisement information distribution system of the present invention is based on that the system of software and hardware combining realizes, can also adopt the mode of hardware or software to realize in other embodiments of the invention.
Fig. 4 is the schematic flow sheet of advertising information release method of the present invention in being applied to the advertisement information distribution system of Fig. 2.As shown in Figure 4, described advertising information release method comprises the steps:
Step S100, the user connects by request end and website service platform and logins.
Step S101 sends service request by the request end to the website service platform; The content of described service request can be to adopt Word message mode or voice messaging mode.
Step S102, the website service platform obtains the attribute of the information of carrying in the described service request based on described service request, obtains user's customized information based on the user's of described service request identity information;
Step S103, website service platform and advertising message data center connect, and according to the attribute of the information of carrying and user's customized information, find out corresponding advertisement formwork and ad elements to advertising message data center;
Step S104, the website service platform generates advertising message according to described advertisement formwork and ad elements.
Step S105, the website service platform is sent to the receiving terminal that is associated with the described request end with described advertising message and is shown.
By above-mentioned advertising information release method, can finish the personalization of advertising message and make according to the content of service request and/or user's identity information, targetedly for the user selects suitable advertising message, guaranteed the effect of advertising message issue.
Fig. 5 is the schematic flow sheet of advertising information release method of the present invention in being applied to the advertisement information distribution system of Fig. 3.As shown in Figure 5, in the present embodiment, described advertising information release method comprises the steps:
Step S100, the user connects by request end and website service platform and logins.
Step S101 sends service request by the request end to the website service platform; The content of described service request can be to adopt Word message mode or voice messaging mode.
Step S102, the website service platform obtains the attribute of the information of carrying in the described service request based on described service request, obtains user's customized information based on the user's of described service request identity information;
Step S103 ', website service platform and advertising message data center connect, the attribute of the information of carrying and user's customized information are sent to advertising message data center, carry the attribute of information and user's customized information by advertising message data center basis, find out corresponding advertising message, and described advertising message is sent to the website service platform.
Step S104, the website service platform generates advertising message according to described advertisement formwork and ad elements.
Step S105, the website service platform is sent to the receiving terminal that is associated with the described request end with described advertising message and is shown.
Compare with advertising information release method shown in Figure 4, in advertising information release method shown in Figure 5, the searching, transfer in advertising message data center and handle of advertisement formwork and ad elements.
Though the present invention with preferred embodiment openly as above; but it is not to be used for limiting claim; any those skilled in the art without departing from the spirit and scope of the present invention; can make possible change and modification, so protection scope of the present invention should be as the criterion with the scope that claim of the present invention was defined.
Claims (17)
1. an advertising information release method is characterized in that, comprising:
The website service platform receives the service request from the request end, obtains the attribute of the information of carrying in the described service request and sends the user's of described service request identity information, obtains user's customized information based on described identity information;
The website service platform obtains corresponding advertisement formwork and ad elements according to carrying the attribute of information and user's customized information from advertising message data center;
The website service platform generates advertising message according to described advertisement formwork and ad elements, and described advertising message is sent to the receiving terminal that is associated with the described request end.
2. advertising information release method as claimed in claim 1 is characterized in that, described website service platform obtains corresponding advertisement formwork and ad elements from advertising message data center and comprises according to carrying the attribute of information and user's customized information:
Website service platform and advertising message data center connect;
The website service platform is searched corresponding advertisement formwork and ad elements according to carrying the attribute of information and user's customized information to advertising message data center;
The website service platform is transferred out the advertisement formwork and the ad elements that find from advertising message data center.
3. advertising information release method as claimed in claim 1 is characterized in that, described website service platform obtains corresponding advertisement formwork and ad elements from advertising message data center and comprises according to carrying the attribute of information and user's customized information:
Website service platform and advertising message data center connect;
The website service platform carries the attribute of information and user's customized information is sent to advertising message data center with described;
Corresponding advertisement formwork and ad elements are searched according to the described attribute of information and user's the customized information of carrying by advertising message data center;
The website service platform is transferred out and be sent to the advertisement formwork of the correspondence that advertising message data center will find and ad elements.
4. advertising information release method as claimed in claim 1 is characterized in that, also comprises before the website service platform is according to described advertisement formwork and ad elements generation advertising message:
The website service platform is sent to the request end with advertisement formwork and the ad elements of obtaining, to provide the user to select or to be provided with voluntarily;
The website service platform obtains advertisement formwork and the ad elements of having been selected or being provided with voluntarily by the user from the request end.
5. advertising information release method as claimed in claim 1 is characterized in that, described service request also comprises time of proposing service request, one or more the combination when proposing service request in the geographic position of request end or receiving terminal.
6. advertising information release method as claimed in claim 1 is characterized in that, historical record that the log-on message, user that described identity information comprises the user operated at described website service platform or their combination.
7. advertising information release method as claimed in claim 6 is characterized in that, described log-on message and historical record are according to user's operation and real-time update.
8. advertising information release method as claimed in claim 1 is characterized in that, described ad elements comprises one or more the combination in ad content, font, background, button control, picture, video, animation effect, the sound.
9. an advertisement information distribution system is characterized in that, comprises request end, website service platform, advertising message data center and receiving terminal;
The storage of described advertising message data center is used to the advertisement formwork and the ad elements of the information of preparing advertising;
The described request end is used for sending the service request of obtaining advertising message to the website service platform;
Described website service platform receives the service request from the request end, obtains the attribute of the information of carrying in the described service request and sends the user's of described service request identity information, obtains user's customized information based on described identity information;
Described website service platform is according to carrying the attribute of information and user's customized information, obtains corresponding advertisement formwork and ad elements from described advertising message data center;
Described website service platform generates advertising message according to described advertisement formwork and ad elements, and described advertising message is sent to the receiving terminal that is associated with the described request end.
10. advertisement information distribution system as claimed in claim 9 is characterized in that:
Described advertising message data center comprises being used to store the advertisement formwork that is used to the information of preparing advertising and the advertising message database of ad elements;
Described website service platform comprises:
Communication unit is used to receive the service request from the request end, also is used to send advertising message to the receiving terminal that is associated with the described request end;
Information memory cell is used for storing various information and corresponding attribute thereof, and described information is associated with at least one attribute;
The account storage unit is used to store user's identity information;
Resolution unit is used for obtaining the described attribute that carries information according to the described service request information of carrying from information memory cell, and the identity information that obtains the user who sends described service request, obtains user's customized information based on described identity information;
Search the unit,, find out corresponding advertisement formwork and ad elements to described advertising message data center according to the attribute of the information of carrying and user's customized information;
Transfer the unit, be used for searching advertisement formwork and the ad elements that the unit finds and transferring out from advertising message data center with described;
Generation unit generates advertising message according to described advertisement formwork and the ad elements transferred the unit transferred.
11. advertisement information distribution system as claimed in claim 9 is characterized in that:
Described website service platform comprises:
Communication unit is used for communicating with request end, advertising message data center and receiving terminal;
Information memory cell is used for storing various information and corresponding attribute thereof, and described information is associated with at least one attribute;
The account storage unit is used to store user's identity information;
Resolution unit is used for obtaining the described attribute that carries information according to the described service request information of carrying from information memory cell, and the identity information that obtains the user who sends described service request, obtains user's customized information based on described identity information;
Described advertising message data center comprises:
The advertising message database is used to store various advertisement formworks and ad elements;
Communication unit is used to receive the attribute from the information of carrying of website service platform, also is used to send advertisement formwork and ad elements to described website service platform;
Search the unit,, search corresponding advertisement formwork and ad elements according to the described attribute of information and user's the customized information of carrying;
Transfer the unit, be used for searching advertisement formwork and the ad elements that the unit finds and transferring out, and send to the communication unit of described advertising message data center from the advertising message database with described; Described website service platform also comprises:
Generation unit, the advertisement formwork and the ad elements that send according to the communication unit of described advertising message data center generate advertising message.
12. advertisement information distribution system as claimed in claim 9 is characterized in that, described service request also comprises time of proposing service request, one or more the combination when proposing service request in the geographic position of request end or receiving terminal.
13. advertisement information distribution system as claimed in claim 9 is characterized in that, historical record that the log-on message, user that described identity information comprises the user operated at described website service platform or their combination.
14. advertisement information distribution system as claimed in claim 13 is characterized in that, described log-on message and historical record are according to user's operation and real-time update.
15. advertisement information distribution system as claimed in claim 9 is characterized in that, described ad elements comprises one or more the combination in ad content, font, background, button control, picture, video, animation effect, the sound.
16. advertisement information distribution system as claimed in claim 9 is characterized in that, the described request end comprises the customer call end of computing machine, mobile unit, handheld terminal or customer relationship management system.
17. advertisement information distribution system as claimed in claim 9 is characterized in that, described receiving terminal comprises computing machine, mobile unit or handheld terminal.
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