CN105678581A - Method and system for automatic typesetting of advertisement - Google Patents
Method and system for automatic typesetting of advertisement Download PDFInfo
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- CN105678581A CN105678581A CN201610009020.4A CN201610009020A CN105678581A CN 105678581 A CN105678581 A CN 105678581A CN 201610009020 A CN201610009020 A CN 201610009020A CN 105678581 A CN105678581 A CN 105678581A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The present invention relates to the field of internet advertising, and provides a method for the automatic typesetting of an advertisement. The method comprises the steps of dividing an advertising space into different dimension sets according to the dimension ratio of the advertising space; preparing a set of default layout template for each dimension set; analyzing the layers of each set of the default layout template and splitting content elements according to the layers; acquiring the pictures of the content elements in batch and automatically typesetting the pictures of the content elements according to each default layout template so as to generate advertisement templates of different dimensions. Based on the method for the automatic typesetting of the advertisement, a customer can quickly generate advertisement templates of different dimensions in batch through conducting several simple steps. Therefore, the manufacturing efficiency of advertisements is greatly improved, while the manufacturing cost of advertisements is reduced at the same time.
Description
Technical field
The present invention relates to Internet advertising field, particularly relate to a kind of advertisement automatic composing method and system.
Background technology
Internet advertising is to throw in advertisement on network by web advertisement platform. Utilize the ad banner on website, text link, multimedia method, in the Internet publication or releasing advertisements, by a kind of advertising campaign mode of network delivery to Internet user. It is presently the most popular advertisement and throws mode, but owing to Internet advertising position size is numerous, if client needs to accomplish the covering of all size advertisement positions when throwing in advertisement, then needing to make dozens or even hundreds of various sizes of advertisement respectively, such way cost is high and efficiency is low.
Summary of the invention
It is an object of the invention to provide a kind of advertisement automatic composing method and system, it is intended to solve existing Internet advertising and throw in the problem that cost-effective rate is low.
First aspect, a kind of advertisement automatic composing method, described advertisement automatic composing method comprises the following steps:
S1, dimension scale according to advertisement position, be divided into different size packets;
S2, to described each size packet make a set of default layout template respectively;
S3, described every suit default layout template is carried out figure layer analysis, split material element by figure layer;
S4, batch obtain the picture of described material element, with reference to described default layout template, described material element are carried out Automatic Typesetting, generate various sizes of advertisement formwork.
Further, described dimension scale is the ratio of width to height, and described dimension scale is: r=w/h, and wherein w is width, and h is height.
Further, the packet of described size includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy.
Further, described material element includes: logo, product, model, official documents and correspondence, button or background elements.
Further, in S4 step, with reference to corresponding default layout template, described material element is carried out Automatic Typesetting and include, it is judged that if so, whether material element particular location in default layout template it is known that then adopt and preset type-setting mode.
Further, it is judged that whether material element particular location in default layout template is it is known that if it is not, then adopt material element method of adjustment to carry out typesetting, described material element method of adjustment comprises the following steps:
S4a, determine material element coordinate position in the panel;
S4b, calculating material element are at the high wide and coordinate figure of the advertisement formwork of described generation;
S4c, according to the material the element high wide and coordinate figure at the advertisement formwork of described generation, generate advertisement formwork.
Further, described default type-setting mode includes: aliging in top, aligns in bottom, flush left, and flush right, upper left corner alignment, upper right corner alignment, lower left corner alignment, lower right corner alignment, horizontal center, vertical center, the definitely placed in the middle and same width of panel and panel are same high or cover whole panel.
Further, in S4 step, described with reference to corresponding default layout template, described material element is carried out Automatic Typesetting, after generating various sizes of advertisement formwork, also include fine setting and/or advertisement formwork that preview produces.
Second aspect, a kind of advertisement automatic typesetting system, described system includes: divides module, making module, figure layer analysis module, fractionation module, acquisition module and typesetting and produces module;
Described division module, for the dimension scale according to advertisement position, is divided into different size packets; Described making module, for making a set of default layout template respectively to the packet of described each size; Described figure layer analysis module, for carrying out figure layer analysis to described every suit default layout template; Described fractionation module, for splitting material element by figure layer; Described acquisition module, for obtaining the picture of described material element in batches; Described typesetting produces module, for described material element being carried out Automatic Typesetting with reference to described default layout template, generates various sizes of advertisement formwork.
Further, described typesetting production module also includes fine setting submodule and preview submodule;
Described fine setting submodule, for finely tuning the advertisement formwork generated;
Described preview submodule, the advertisement formwork generated for preview or the advertisement formwork after fine setting.
Existence provides the benefit that compared with existing advertisement composition method: the advertisement automatic composing method of the present invention includes, the dimension scale according to advertisement position, is divided into different size packets; The packet of described each size is made a set of default layout template respectively; Described every suit default layout template is carried out figure layer analysis, splits material element by figure layer; Batch obtains the picture of described material element, carries out Automatic Typesetting with reference to described default layout template, generates various sizes of advertisement formwork. This advertisement composition method can allow client have only to the operation of simple several steps, gets final product rapid batch and produces and generates the advertisement formwork of sizes, is greatly promoted ad production efficiency, reduces cost simultaneously.
Accompanying drawing explanation
Fig. 1 is the advertisement automatic composing method flow chart that one embodiment of the invention provides;
Fig. 2 is the material element method of adjustment flow chart that one embodiment of the invention provides;
Fig. 3 is the rectangle group default layout template schematic diagram that one embodiment of the invention provides;
Fig. 4 is that the rectangle group that one embodiment of the invention provides generates advertisement formwork schematic diagram;
Fig. 5 is the advertisement automatic typesetting system structure chart that one embodiment of the invention provides.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearly understand, below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.
Fig. 1 illustrates the advertisement automatic composing method flow process that one embodiment of the invention provides, and the method comprises the following steps:
S101, dimension scale according to advertisement position, be divided into different size packets.
In this step, the dimension scale according to advertisement position, the specifically the ratio of width to height according to advertisement position, dimension scale formula is:
R=w/h (1)
Wherein w is advertisement position width, and h is advertisement position height.
Different according to dimension scale r value, it is possible to be divided into 6 different size packets, be respectively as follows: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy. Wherein each different set of dimensions includes again different size subgroups, specifically refers to table 1 below:
By upper table 1 it can be seen that include again 5 different sizes inside 6 groups respectively, altogether there are 30 groups of advertisement formworks, but often group is not limited to 5 different sizes.
Table 1 is grouped template for advertisement position size
S102, to described each size packet make a set of default layout template respectively.
In this step, the packet of each size being made a set of default layout template respectively, namely to the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and 6 groups of the vertical scroll of painting or calligraphy, each group makes a set of default layout template respectively. Such as select the advertisement formwork of 160x600 in the 960x80 in layout of a page without columns group, the 640x90 in banner group, the 300x150 in hyphen width group, the 250x250 in rectangle group, the 140x240 in short vertical scroll of painting or calligraphy group and vertical scroll of painting or calligraphy group, make a set of default layout template respectively, totally 6 set template.
S103, described every suit default layout template is carried out figure layer analysis, split material element by figure layer.
In this step, every suit default layout template being carried out figure layer analysis, namely 6 different sizes in the selection 6 packet sizes packet in step S102, have made 6 set default layout templates altogether. Every suit default layout template carries out figure layer analysis will carry out figure layer analysis, splits material element by figure layer analysis result, and wherein material element includes logo, product, model, official documents and correspondence, button or background elements etc.
S104, batch obtain the picture of described material element, carry out Automatic Typesetting with reference to described default layout template, generate various sizes of advertisement formwork.
In this step, the picture obtaining described material element in batches refers to the picture of the material element in difference batch obtaining step S103, and the default layout template with reference to step S102 carries out Automatic Typesetting, thus can automatically generate 30 various sizes of advertisement formworks, advertisement composition method can allow client have only to the operation of simple several steps, get final product rapid batch and produce and generate the advertisement formwork of sizes, be greatly promoted ad production efficiency, reduce cost simultaneously.
In S104 step, described carrying out Automatic Typesetting with reference to corresponding default layout template, after generating various sizes of advertisement formwork, also include fine setting and/or preview, fine setting is to the advertisement formwork generated be finely tuned further, having reached optimal display result.
It addition, in S104 step, when carrying out Automatic Typesetting with reference to corresponding default layout template, it is judged that whether material element particular location in default layout template is known. The whether known material element particular location in default layout template that is specially in position is fixing, for instance in the upper left corner or the lower right corner etc.
If the particular location that material element is in default layout template is known, then adopts and preset type-setting mode. Wherein preset type-setting mode to include: top alignment, bottom alignment, flush left, flush right, upper left corner alignment, upper right corner alignment, lower left corner alignment, lower right corner alignment, horizontal center, vertical center, (level, vertical all placed in the middle) definitely placed in the middle and panel with wide (with in all sizes under packet, the width of this element is identical with panel width) and panel with high, cover whole panel (with panel with wide with high).
If the particular location that material element is in default layout template is not known, namely loose, then adopting material element method of adjustment to be adjusted, described material element method of adjustment is as in figure 2 it is shown, comprise the following steps:
S201, determine material element coordinate position in the panel.
In this week, calculate the different material element upper left corner coordinate relative to the panel upper left corner of default layout template respectively, with this coordinate position, it is determined that various material elements coordinate position in the panel.
S202, calculating material element are at the high wide and coordinate figure of the advertisement formwork of described generation;
In this step, calculate pantograph ratio according to wide high and default layout template the wide height of the advertisement formwork to generate, according to pantograph ratio, calculate the material the element high wide and coordinate figure at the advertisement formwork of described generation.
S203, according to the material the element high wide and coordinate figure at the advertisement formwork of described generation, generate advertisement formwork.
In this step, according to step S202 calculates the material the element high wide and coordinate figure at the advertisement formwork of described generation, after the convergent-divergent to material element, moving, from new layout, the advertisement formwork of another one size can generated.
In order to said method is better described, in conjunction with Fig. 3 and Fig. 4, illustrating with concrete example, Fig. 3 is the rectangle group default layout template schematic diagram that one embodiment of the invention provides, and Fig. 4 is that the rectangle group that one embodiment of the invention provides generates advertisement formwork schematic diagram.
Assuming that in default layout template, the relative panel top left co-ordinate in the material element upper left corner be p (x, y), material element width height respectively w, h, template width height respectively W, H, the panel width height of this packet size s is W_s, H_s respectively, then system accounting calculates the material element wide height under s sized panel: w_s, h_s, and the coordinate from the s panel upper left corner: p (x_s, y_s), calculate process as follows:
The first step, first calculates material element coordinate figure in default faceplate.
Face plate center point coordinates: C (x, y), wherein C (x)=W/2, C (y)=H/2, the half that namely panel width is high.
(x, y), wherein c (x)=x+w/2, c (y)=y+h/2 and material element top left co-ordinate add the half that element width is high to material element central point coordinates: c.
Material element central point lateral shift ratio:
R (x)=c (x)/C (x)=(x+w/2)/(W/2)
Material element central point vertical misalignment ratio:
R (y)=c (y)/C (y)=(y+h/2)/(H/2)
Second step, the higher wide and coordinate figure that computing element is in s panel.
The material element high width in s panel: w_s=w* (W_s/W), h_s=h* (w_s/w)
S face plate center point coordinates: C (x_s, y_s), wherein C (x_s)=W_s/2, C (y_s)=H_s/2.
Material element central point lateral shift ratio in s panel:
R (x_s)=c (x_s)/C (x_s).
Element central point vertical misalignment ratio in s panel:
R (y_s)=c (y_s)/C (y_s).
Material element element central point offset ratio in s panel is with default faceplate identical (equal proportion skew), so having: R (x_s)=R (x), R (y_s)=R (y)
That is: c (x_s)/C (x_s)=c (x)/C (x)=(x+w/2)/(W/2),
Calculating obtains central point abscissa:
C (x_s)=C (x_s) * (x+w/2)/(W/2)=W_s/2* (x+w/2)/(W/2)
Have equally: c (y_s)/C (y_s)=c (y)/C (y)=(y+h/2)/(H/2),
Calculating obtains central point vertical coordinate:
C (y_s)=C (y_s) * (y+h/2)/(H/2)=H_s/2* (y+h/2)/(H/2).
Finally calculated top left co-ordinate p (x_s, y_s) by center point coordinate:
X_s=c (x_s)-w_s/2=W_s/2* (x+w/2)/(W/2)-w_s/2,
Y_s=c (y_s)-w_s/2=H_s/2* (y+h/2)/(H/2)-h_s/2.
As shown in Figure 3 and Figure 4, Fig. 3 is default template layout, and Fig. 4 is the panel of the concrete size s generated. The wide height respectively W=300 of the panel 31 of default template, H=250, model's element 32 wide height respectively w=135, h=168, top left co-ordinate is (x, y)=(157,50). And the wide height respectively W_s=285 of the right size s panel, H_s=200. Then system-computed is as follows:
W_s=w* (W_s/W)=135* (285/300)=128
H_s=h* (w_s/w)=168* (128/135)=159
X_s=W_s/2* (x+w/2)/(W/2)-w_s/2=285/2* (157+135/2)/(300/2)-128/2=149
Y_s=H_s/2* (y+h/2)/(H/2)-h_s/2=200/2* (50+168/2)/(250/2)-159/2=28
After obtaining result of calculation, the model's element 42 in s panel will zoom to specified size (128x159), and the Tu Ceng upper left corner, material element place is moved to coordinate (149,28) place. Other element is similar process too, thus generating the advertisement formwork of another kind of size.
Fig. 5 illustrates the advertisement automatic typesetting system structure that one embodiment of the invention provides, and this advertisement automatic typesetting system 30 includes: divides module 31, making module 32, figure layer analysis module 33, fractionation module 34, acquisition module 35 and typesetting and produces module 36;
Divide module 31, for the dimension scale according to advertisement position, be divided into different size packets;
Make module 32, for the packet of described each size is made a set of default layout template respectively;
Figure layer analysis module 33, for carrying out figure layer analysis to described every suit default layout template;
Split module 34, for splitting material element by figure layer;
Acquisition module 35, for obtaining the picture of described material element in batches;
Typesetting produces module 36, for carrying out Automatic Typesetting with reference to described default layout template, generates various sizes of advertisement formwork.
Typesetting simultaneously produces module and also includes fine setting submodule and preview submodule; Fine setting submodule, for finely tuning the advertisement formwork generated; Preview submodule, the advertisement formwork generated for preview or the advertisement formwork after fine setting.
System in the present embodiment is based on two aspects under same inventive concept with advertisement automatic composing method in previous embodiment, above method implementation process is being done detailed description, so those skilled in the art can according to the structure of the system being well understood in this enforcement described above and implementation process, succinct for description, just repeats no more at this.
In sum, from different embodiments it can be seen that this advertisement automatic composing method and system, client can be allowed to have only to the operation of simple several steps, get final product rapid batch and produce and generate the advertisement formwork of sizes, be greatly promoted ad production efficiency, reduce cost simultaneously.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all any amendment, equivalent replacement and improvement etc. made within the spirit and principles in the present invention, should be included within protection scope of the present invention.
Claims (10)
1. an advertisement automatic composing method, it is characterised in that said method comprising the steps of:
S1, dimension scale according to advertisement position, be divided into different size packets;
S2, to described each size packet make a set of default layout template respectively;
S3, described every suit default layout template is carried out figure layer analysis, split material element by figure layer;
S4, batch obtain the picture of described material element, with reference to described default layout template, described material element are carried out Automatic Typesetting, generate various sizes of advertisement formwork.
2. advertisement automatic composing method according to claim 1, it is characterised in that described dimension scale is the ratio of width to height, described dimension scale is: r=w/h, and wherein w is width, and h is height.
3. advertisement automatic composing method according to claim 1 and 2, it is characterised in that the packet of described size includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy.
4. advertisement automatic composing method according to claim 1, it is characterised in that described material element includes: logo, product, model, official documents and correspondence, button or background elements.
5. advertisement automatic composing method according to claim 1, it is characterized in that, in S4 step, with reference to corresponding default layout template, described material element is carried out Automatic Typesetting to include, judge that whether material element particular location in default layout template is known, if so, then adopt and preset type-setting mode.
6. advertisement automatic composing method according to claim 5, it is characterized in that, it is judged that whether material element particular location in default layout template is it is known that if not, then adopting material element method of adjustment to carry out typesetting, described material element method of adjustment comprises the following steps:
S4a, determine material element coordinate position in the panel;
S4b, calculating material element are at the high wide and coordinate figure of the advertisement formwork of described generation;
S4c, according to the material the element high wide and coordinate figure at the advertisement formwork of described generation, generate advertisement formwork.
7. advertisement automatic composing method according to claim 5, it is characterized in that, described default type-setting mode includes: aliging in top, aligns in bottom, flush left, and flush right, upper left corner alignment, upper right corner alignment, lower left corner alignment, lower right corner alignment, horizontal center, vertical center, the definitely placed in the middle and same width of panel and panel are same high or cover whole panel.
8. advertisement automatic composing method according to claim 1, it is characterized in that, in S4 step, described with reference to corresponding default layout template, described material element is carried out Automatic Typesetting, after generating various sizes of advertisement formwork, also include fine setting and/or the advertisement formwork of preview production.
9. an advertisement automatic typesetting system, it is characterised in that described system includes: divide module, making module, figure layer analysis module, fractionation module, acquisition module and typesetting and produce module;
Described division module, for the dimension scale according to advertisement position, is divided into different size packets;
Described making module, for making a set of default layout template respectively to the packet of described each size;
Described figure layer analysis module, for carrying out figure layer analysis to described every suit default layout template;
Described fractionation module, for splitting material element by figure layer;
Described acquisition module, for obtaining the picture of described material element in batches;
Described typesetting produces module, for described material element being carried out Automatic Typesetting with reference to described default layout template, generates various sizes of advertisement formwork.
10. advertisement automatic typesetting system according to claim 9, it is characterised in that described typesetting produces module and also includes fine setting submodule and preview submodule;
Described fine setting submodule, for finely tuning the advertisement formwork generated;
Described preview submodule, the advertisement formwork generated for preview or the advertisement formwork after fine setting.
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| CN106484669A (en) * | 2016-10-14 | 2017-03-08 | 大连理工大学 | A kind of automatic composing method of Classification Oriented informative advertising newspaper |
| CN107392974A (en) * | 2017-07-13 | 2017-11-24 | 北京金山安全软件有限公司 | Picture generation method and device and terminal equipment |
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| CN106484669A (en) * | 2016-10-14 | 2017-03-08 | 大连理工大学 | A kind of automatic composing method of Classification Oriented informative advertising newspaper |
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| CN109636883A (en) * | 2018-12-13 | 2019-04-16 | 珍岛信息技术（上海）股份有限公司 | A kind of advertising pictures processing system based on Canvas |
| CN111462280A (en) * | 2019-01-22 | 2020-07-28 | 北京嘀嘀无限科技发展有限公司 | Picture generation method and device, electronic equipment and computer storage medium |
| CN110473021A (en) * | 2019-08-21 | 2019-11-19 | 北京智云联众科技有限公司 | A kind of ad content layout system |
| CN110930177A (en) * | 2019-09-29 | 2020-03-27 | 京东数字科技控股有限公司 | AI advertisement template, AI advertisement generation method, AI advertisement generation device and storage medium |
| CN110889883A (en) * | 2019-11-29 | 2020-03-17 | 焦点科技股份有限公司 | Self-adaptive intelligent banner advertisement picture generation method and system |
| CN110889883B (en) * | 2019-11-29 | 2022-07-15 | 焦点科技股份有限公司 | Self-adaptive intelligent banner advertisement picture generation method and system |
| CN111158647A (en) * | 2019-12-17 | 2020-05-15 | 特赞（上海）信息科技有限公司 | Creative material self-adaptive generation method and device based on structural theory |
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