CN107690087B - A kind of advertising display area determination method and device - Google Patents
A kind of advertising display area determination method and device Download PDFInfo
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- CN107690087B CN107690087B CN201710539310.4A CN201710539310A CN107690087B CN 107690087 B CN107690087 B CN 107690087B CN 201710539310 A CN201710539310 A CN 201710539310A CN 107690087 B CN107690087 B CN 107690087B
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
Abstract
The present invention provides a kind of advertising display area determination method and devices, are related to multimedia display technology field.Advertising area provided by the invention determines methods of exhibiting and device, when determining advertising display region for different terminals, each terminal determines the advertising display region parameter for being directed to terminal screen by advertising display center point coordinate coefficient corresponding with advertising display position, the wide high coefficient of advertising display and terminal screen size.In this way, when determining advertising display region in multiple and different terminals, all pass through identical advertising display center point coordinate coefficient and the wide high coefficient of advertising display, determine advertising display region parameter, it can guarantee that the aspect ratio in the advertising display region for each terminal corresponding position is identical, and then enable to realize good displaying over multiple terminals with a material, the versatility of ad material is improved, the complexity of advertisement dispensing is reduced and launches cost.
Description
Technical field
The present invention relates to multimedia display technology fields, more particularly to a kind of advertising display area determination method and dress
It sets.
Background technique
It is universal with Internet technology, viewing Online Video be increasingly becoming people's work, study, amusement, in life
Very important a part.Therewith, in the broadcast interface of video show advertisement be increasingly becoming it is a kind of common and important
Advertisement form, for example, floating layer series advertisements are exactly a kind of advertisement form often occurred in broadcast interface.Online Video is as one
Good display platform has attracted more and more advertisers to carry out advertisement dispensing.
In the prior art, the aspect ratio in the advertising display region for each advertising display position that terminal provides is each inconsistent,
Exemplary, the advertising display region at computer end and mobile phone terminal bottom middle position is all rectangle advertising display region, still
The ratio of width to height in the rectangle advertising display region of the two is inconsistent, for example, the advertising display area at the middle position of computer end bottom
Domain can be 5: 3 rectangle display area, and the advertising display frame at the middle position of mobile phone terminal bottom can be 6: 2 rectangle
Display area, in this case, for computer end provide ad material by way of scaling in the bottom lean-with of mobile phone terminal
It sets if being shown, display effect is less desirable, such as, it may appear that the problems such as ad material deforms, ad material are led to
It is poor with property.Therefore, when carrying out advertisement dispensing, if it is desired to when multiple terminals carry out advertisement dispensing, often
Need to provide more parts of ad material, the good displaying of Lai Shixian advertisement.
In the implementation of the present invention, the inventor finds that the existing technology has at least the following problems:
This case where providing more parts of ad materials for different terminals, the complexity for causing advertisement to be launched and dispensing cost
It is higher.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind
State a kind of advertising display area determination method and device of problem.
According to the present invention in a first aspect, providing a kind of advertising display area determination method, comprising:
According to advertising display position, advertising display center point coordinate coefficient and the wide high coefficient of advertising display are determined；
According to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display and terminal screen size,
Determine advertising display region parameter；
Advertising display region is determined according to the advertising display region parameter, in order to show to ad material.
Optionally, the advertising display position include: left bottom of screen placed in the middle, screen upper left, screen, screen lower-left,
At least one of in screen upper right, the screen right side and/or screen bottom right；
It is described according to advertising display position, determine advertising display center point coordinate coefficient and the wide high coefficient of advertising display
Step, comprising:
Advertising display central point corresponding with the advertising display position is searched in preset position and the corresponding table of coefficient
Coordinate coefficient and the wide high coefficient of advertising display.
Optionally, wherein the advertising display center point coordinate coefficient include: advertising display central point abscissa coefficient with
And advertising display central point ordinate coefficient；The wide high coefficient of advertising display includes: advertising display spread factor and advertisement
Show height coefficient；The advertising display region parameter includes: center point coordinate and the advertising display area in advertising display region
The width and height dimensions in domain；
It is described according to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display and terminal screen ruler
It is very little, the step of determining advertising display region parameter, comprising:
Using the advertising display central point abscissa coefficient multiplied by the width of the terminal screen, after the two is multiplied
Result be determined as the central point abscissa in the advertising display region；
Using the advertising display central point ordinate coefficient multiplied by the height of the terminal screen, after the two is multiplied
Result be determined as the central point ordinate in the advertising display region；
Using the advertising display spread factor multiplied by the width of the terminal screen, the result after the two is multiplied is true
It is set to the width dimensions in the advertising display region；
Using the advertising display height coefficient multiplied by the height of the terminal screen, the result after the two is multiplied is true
It is set to the height dimension in the advertising display region.
Optionally, it is described according to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display and
Terminal screen size, after the step of determining advertising display region parameter, the method also includes:
Ad material reference dimension is set according to the advertising display region parameter, in order to which user is according to the advertisement element
The ad material of material reference dimension offer correspondingly-sized.
Optionally, the method also includes:
Test advertisements display area is respectively set in the test terminal of multiple and different sizes, obtains multiple test advertisements exhibitions
Show region；
Pass through the location of the multiple test advertisements display area, size and the phase between test terminal screen
To positional relationship, calculates multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements show the high coefficient of width；
Multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements are shown into the high coefficient of width and described more
The setting position of a test advertisements display area is determined as the parameter of preset position table corresponding with coefficient, obtains described pre-
If position table corresponding with coefficient.
Second aspect according to the present invention provides a kind of advertising display area determining device, comprising:
First determining module, for determining advertising display center point coordinate coefficient and advertisement according to advertising display position
Show the high coefficient of width；
Second determining module, for according to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display
And terminal screen size, determine advertising display region parameter；
Third determining module, for determining advertising display region according to the advertising display region parameter, in order to wide
Material is accused to be shown.
Optionally, first determining module, comprising:
Search submodule, in the corresponding table of preset position and coefficient lookup it is corresponding with the advertising display position
Advertising display center point coordinate coefficient and the wide high coefficient of advertising display.
Optionally, second determining module, is used for:
Using the advertising display central point abscissa coefficient multiplied by the width of the terminal screen, after the two is multiplied
Result be determined as the central point abscissa in the advertising display region；
Using the advertising display central point ordinate coefficient multiplied by the height of the terminal screen, after the two is multiplied
Result be determined as the central point ordinate in the advertising display region；
Using the advertising display spread factor multiplied by the width of the terminal screen, the result after the two is multiplied is true
It is set to the width dimensions in the advertising display region；
Using the advertising display height coefficient multiplied by the height of the terminal screen, the result after the two is multiplied is true
It is set to the height dimension in the advertising display region.
Optionally, described device further include:
Setup module, for ad material reference dimension to be arranged according to the advertising display region parameter, in order to user
The ad material of correspondingly-sized is provided according to the ad material reference dimension.
Optionally, first determining module, further includes:
Setting submodule is obtained for test advertisements display area to be respectively set in the test terminal of multiple and different sizes
To multiple test advertisements display areas；
Computational submodule, for by the location of the multiple test advertisements display area, size and with test
Relative positional relationship between terminal screen calculates multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements exhibition
Show the high coefficient of width；
Determine submodule, it is wide for showing multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements
High coefficient and the setting position of the multiple test advertisements display area be determined as the preset position with coefficient corresponding table
Parameter obtains preset position table corresponding with coefficient.
For the prior art, the present invention has following advantage:
Advertising display area determination method and device provided by the invention, determine advertising display region for different terminals
When, each terminal passes through advertising display center point coordinate coefficient corresponding with advertising display position, the wide high system of advertising display
Several and terminal screen size determines the advertising display region parameter for being directed to terminal screen.In this way, in multiple and different terminals really
When determining advertising display region, all pass through identical advertising display center point coordinate coefficient and the wide high coefficient of advertising display,
Determine advertising display region parameter, it is ensured that for the aspect ratio phase in the advertising display region of each terminal corresponding position
Together, it and then enables to realize good displaying over multiple terminals with a material, improves the versatility of ad material,
It reduces the complexity of advertisement dispensing and launches cost
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 is a kind of step flow chart of advertising display area determination method provided in an embodiment of the present invention；
Fig. 2-1 is the step flow chart of another advertising display area determination method provided in an embodiment of the present invention；
Fig. 2-2 is a kind of preset position provided in an embodiment of the present invention and coefficient correspondence diagram；
Fig. 2-3 is a kind of ad material reference dimension figure provided in an embodiment of the present invention；
Fig. 3 is a kind of block diagram of advertising display area determining device provided in an embodiment of the present invention；
Fig. 4 is the block diagram of another advertising display area determining device provided in an embodiment of the present invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.It is to be able to thoroughly understand on the contrary, providing these embodiments
Advertising display area determination method provided in an embodiment of the present invention, can determine the advertising display on different terminals
Region, and then realize and the advertisement that user launches is shown at the terminal.For example, it may be determined that video playing at the terminal
Advertising display region when advertising display is carried out in interface, can also be determined and be carried out advertisement in web page browsing interface at the terminal
Advertising display region when displaying, for concrete implementation scene, the embodiment of the present invention is without limitation.
Fig. 1 is a kind of step flow chart of advertising display area determination method provided in an embodiment of the present invention, such as Fig. 1 institute
Show, this method may include:
Step 101, according to advertising display position, determine advertising display center point coordinate coefficient and the wide high system of advertising display
Number.
Advertising display position in the embodiment of the present invention is when carrying out advertising display on a terminal screen, and shown advertisement exists
Relative position on terminal screen.Terminal in the embodiment of the present invention can be smart phone, computer, smart television, multimedia
The equipment that player etc. can carry out advertising display.Exemplary, which may include: that bottom of screen is placed in the middle, shields
Curtain upper left, screen be left, screen lower-left, screen upper right, at least one of in the screen right side and/or screen bottom right；The present invention is real
Applying the advertising display position in example can be at least one advertising display of the terminal at least one type of user's selection
Position.Exemplary, which can be that the bottom of screen for mobile phone terminal is placed in the middle and screen for mobile phone terminal
Upper left is also possible to for the screen upper right of mobile phone terminal and left for the screen of computer end, the embodiment of the present invention to this not
It limits.
According to advertising display position, determine advertising display center point coordinate coefficient and the wide high coefficient of advertising display when
It waits, can be and advertising display central point corresponding with each advertising display position is determined according to each advertising display position respectively
Coordinate coefficient and the wide high coefficient of advertising display.It is exemplary, it is assumed that advertisement show position is set to two advertising display positions, and this two
Display location is respectively: screen upper right for mobile phone terminal and left for the screen of computer end, then can according to this two
Two groups of advertising display center point coordinate system corresponding with two advertising display positions is determined respectively in a advertising display position
The several and wide high coefficient of advertising display is exactly, according to screen upper right, determine one group of advertising display center point coordinate coefficient with
And the wide high coefficient of advertising display；It is left according to screen, then determine one group of advertising display center point coordinate coefficient and advertisement exhibition
Show the high coefficient of width.Advertising display center point coordinate coefficient and the wide high coefficient of advertising display, can be pre-set and advertisement
The corresponding coefficient of display location.Wherein, which is the central point for embodying advertising display region
The coefficient of relative scale relationship between terminal screen, the wide high coefficient of the advertising display are the width height for embodying advertising display region
The coefficient of relative scale relationship between size and terminal screen size.
Step 102, according to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display and end panel
Curtain size, determines advertising display region parameter.
The advertising display region parameter may include: center point coordinate and the advertising display region in advertising display region
Width and height dimensions.Wherein, the center point coordinate in the advertising display region may include: the central point abscissa in advertising display region with
And the central point ordinate in advertising display region, the width and height dimensions in the advertising display region may include: advertising display region
Width dimensions and the height dimension in advertising display region.In practical application, which can also include it
His parameter, for example, the catercorner length etc. in advertising display region, the embodiment of the present invention does not repeat this.
It is exemplary, to be set to the screen upper right for mobile phone terminal according to advertisement show position in above-mentioned steps 101 and be directed to
The screen of computer end is left, and two determined group advertising display center point coordinate coefficient and the wide high coefficient of advertising display are
Example can be when determining advertising display region according to the corresponding one group of advertising display of screen upper right for being directed to mobile phone terminal
The screen size of center point coordinate coefficient and advertising display wide high coefficient and mobile phone terminal determines the screen right side for mobile phone terminal
On advertising display region parameter；Further according to the left corresponding one group of advertising display center point coordinate system of screen for being directed to computer end
Several and advertising display wide high coefficient and computer end screen size determines the advertising display left for the screen of computer end
Region parameter.
Step 103 determines advertising display region according to the advertising display region parameter, in order to carry out to ad material
Display.
The advertising display region can be to be determined according to advertising display region parameter, which mentions for user
The material that the needs of confession are shown, the ad material can be picture etc..Assuming that having determined two groups in above-mentioned steps 102
Advertising display region parameter, then when determining advertising display region according to advertising display region parameter, it can be two groups according to this
Advertising display region parameter determines corresponding two advertising display regions respectively.
Due to being directed to the same advertisement display location of different types of terminals, the identical advertising display central point all used is sat
Coefficient and the wide high coefficient of advertising display are marked, and the ratio of the screen size of most terminals on the market is identical, it in this way can be with
Guarantee that the aspect ratio in the advertising display region on the corresponding position determined in different types of terminal is identical, logical
It crosses when zoom in and out displaying to ad material, it is ensured that ad material will not deform.It is exemplary, it is assumed that advertisement show position
The bottom of screen being set to for mobile phone terminal is placed in the middle and placed in the middle for the bottom of screen of computer end, true according to advertising display position
The bottom of screen of mobile phone terminal is placed in the middle when determining advertising display center point coordinate coefficient and the wide high coefficient of advertising display, when needle and needle
The two groups of coefficients determined between two parties to the bottom of screen of computer end are identical, it is thus determined that the advertising display region come out
Wide high proportion is identical.In this way, user need to only provide a ad material, can be realized general aobvious on mobile phone terminal and computer end
Show.
In conclusion advertising display area determination method provided in an embodiment of the present invention, determines advertisement for different terminals
When display area, each terminal passes through advertising display center point coordinate coefficient corresponding with advertising display position, advertisement
It shows the high coefficient of width and terminal screen size, determines the advertising display region parameter for being directed to terminal screen.In this way, it is multiple not
When with advertising display region is determined in terminal, all pass through identical advertising display center point coordinate coefficient and advertising display
The high coefficient of width, determines advertising display region parameter, it is ensured that for the shape in the advertising display region of each terminal corresponding position
Shape ratio is identical, and then enables to realize good displaying over multiple terminals with a material, improves ad material
Versatility, reduce advertisement dispensing complexity and launch cost.
Fig. 2-1 is the step flow chart of another advertising display area determination method provided in an embodiment of the present invention, the party
Method can be applied to terminal, and as shown in Fig. 2-1, this method may include:
Step 201 searches advertisement exhibition corresponding with the advertising display position in preset position and the corresponding table of coefficient
Show center point coordinate coefficient and the wide high coefficient of advertising display.
In the embodiment of the present invention, user can choose advertising display position when carrying out advertisement dispensing, complete in user
After the selection of advertising display position, the position that can be selected according to user determines advertisement exhibition corresponding with the advertising display position
Show center point coordinate coefficient and the wide high coefficient of advertising display.Wherein, which may include: that bottom of screen occupies
In, screen upper left, screen be left, screen lower-left, screen upper right, at least one of in the screen right side and/or screen bottom right.It needs
Illustrate, advertising display position enumerated above only schematically illustrates, and in practical application, advertising display position can be with
Including other, for example, it is also possible to include；Top is placed in the middle and screen is just medium, as long as guaranteeing advertising display position in end panel
On curtain.
In the embodiment of the present invention, preset position table corresponding with coefficient is used to indicate multiple advertising display positions and advertisement
The corresponding relationship of exhibition centre point coordinate coefficient and the wide high coefficient of advertising display.Fig. 2-2 is provided in an embodiment of the present invention one
The preset position of kind and coefficient correspondence diagram, it is assumed that advertisement show position is set to screen upper left and bottom of screen is placed in the middle,
Advertising display center point coordinate system corresponding with screen upper left can be so found in the preset position and coefficient are corresponding
The several and wide high coefficient of advertising display are as follows: (0.09,0.16,0.15,0.26)；It is found in preset position is corresponding with coefficient
With bottom of screen corresponding advertising display center point coordinate coefficient and the wide high coefficient of advertising display between two parties are as follows: (0.50,0.72,
0.59,0.21).
Further, before above-mentioned steps 2011, preset position table corresponding with coefficient, specific structure can first be constructed
The process of building may is that
Step A1, test advertisements display area is respectively set in the test terminal of multiple and different sizes, obtains multiple surveys
Try advertising display region.
In this step, the setting principle of the test advertisements display area may is that the test advertisements show area for guaranteeing setting
The position in domain and size will not influence the viewing experience of viewer.
Step B1, by the location of the multiple test advertisements display area, size and with test terminal screen
Between relative positional relationship, calculate multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements and show wide high system
Number.
It is exemplary, first using test the terminal screen upper left corner vertex as origin, test the width direction of terminal screen
For X-direction, the short transverse for testing terminal screen is Y direction building test coordinate system；Then multiple test advertisements are determined
The horizontal axis coordinate and ordinate of orthogonal axes of the central point of each test advertisements display area in the coordinate system, obtain in display area
Multiple groups center point coordinate；
The result that multiple horizontal axis coordinates are divided by with the width dimensions of corresponding test terminal screen respectively is determined again
To test abscissa coefficient, multiple test abscissa coefficients are obtained；Multiple ordinate of orthogonal axes are whole with corresponding test respectively
The result that the height dimension of end screen is divided by is determined as testing ordinate coefficient, obtains multiple test ordinate coefficients；And then
To multiple groups test advertisements exhibition centre point coordinate coefficient；By width dimensions of multiple test advertisements display areas and corresponding
The result that the width dimensions of test terminal screen are divided by is determined as test advertisements and shows spread factor, obtains multiple test advertisements exhibitions
Show spread factor；By the height dimension of the height dimension of multiple test advertisements display areas and corresponding test terminal screen
The result being divided by is determined as test advertisements and shows height coefficient, obtains multiple test advertisements and shows height coefficient；And then it obtains more
Group test advertisements show the high coefficient of width.
Step C1, by multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements show the high coefficient of width with
The setting position of the multiple test advertisements display area is determined as the parameter of preset position table corresponding with coefficient, obtains
The preset position table corresponding with coefficient.
It is exemplary, it is assumed that multiple test advertisements display locations are 1,2,3, the corresponding multiple groups test advertisements exhibition determined
Show that center point coordinate coefficient and test advertisements show the high coefficient of width are as follows: (a1, b1), (a2, b2), (a3, b3), then can incite somebody to action
1,2,3 and parameter as preset position table corresponding with coefficient of corresponding (a1, b1), (a2, b2), (a3, b3).
It should be noted that by the location of multiple test advertisements display areas, size and with test terminal
Relative positional relationship between screen, calculates multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements show width
, can be directly using the data obtained as the parameter of preset position table corresponding with coefficient after high coefficient, being also possible to basis can
Degree of choosing carries out artificial screening to the data obtained, using the data after screening as the parameter of preset position table corresponding with coefficient,
The embodiment of the present invention is not construed as limiting this.Approach described above, a kind of exemplary process only provided in an embodiment of the present invention are real
It can also be realized by other means in the application of border, it is not limited in the embodiment of the present invention, for example, it is also possible to according to advertisement
The experience of designer determines the parameter of preset position table corresponding with coefficient, and then it is corresponding with coefficient to obtain preset position
Table.
It should be noted that the wide high system of advertising display center point coordinate coefficient and advertising display in the embodiment of the present invention
Number can carry out numerical value adjustment according to the needs of users when practical application, as long as guaranteeing, in different types of terminal
When launching advertisement, using identical coefficient.It can guarantee the correspondence position determined in different types of terminal in this way
The aspect ratio in the advertising display region set is identical, when by zooming in and out displaying to ad material, it is ensured that
Ad material will not deform.
Step 202, using the advertising display central point abscissa coefficient multiplied by the width of the terminal screen, by the two
Result after multiplication is determined as the central point abscissa in the advertising display region.
It is exemplary, advertising display central point abscissa coefficient is expressed as xScale, advertising display central point ordinate system
Number is expressed as yScale, and the width means of terminal screen size are a, and the height of terminal screen size is to be expressed as b to be illustrated.
Exemplary, can passing through formula: xScale*a calculates the central point abscissa in advertising display region.
Step 203, using the advertising display central point ordinate coefficient multiplied by the height of the terminal screen, by the two
Result after multiplication is determined as the central point ordinate in the advertising display region.
Exemplary, can passing through formula: yScale*b calculates the central point ordinate in advertising display region.
Step 204, using the advertising display spread factor multiplied by the width of the terminal screen, after the two is multiplied
Result be determined as the width dimensions in the advertising display region.
Exemplary, advertising display spread factor is expressed as widthScale, then can pass through formula: widthScale*
A, to determine the width dimensions in advertising display area.
Step 205, using the advertising display height coefficient multiplied by the height of the terminal screen, after the two is multiplied
Result be determined as the height dimension in the advertising display region.
Exemplary, advertising display height coefficient is expressed as heightScale, then can pass through formula:
HeightScale*b, to determine the height dimension in advertising display area.
The unit of size in the embodiment of the present invention be Commonly Used Size unit, for example, can for millimeter (English:
millimeter；Referred to as: mm), centimetre (centimeter；Referred to as: cm), rice (meter；Referred to as；M), inch and pixel etc.,
The embodiment of the present invention is not construed as limiting this.For the convenience of description, by taking unit is millimeter as an example, being carried out in the embodiment of the present invention
Explanation.
Specifically, by taking the dimension scale standard for occupying the market mainstream is the terminal of 16:9 as an example, it is assumed that the screen of television
Having a size of 1440mm*810mm, the screen size of computer end is 640mm*360mm, and the screen size of mobile phone terminal is 80mm*45mm,
It is wide to determine according to the wide high coefficient (0.59,0.21) of advertising display center point coordinate coefficient (0.50,0.72) and advertising display
Accuse display area parameter, it can be deduced that:
Central point abscissa for the advertising display region of television is 1440mm*0.50=720mm, advertising display area
The central point ordinate in domain is 810mm*0.72=583mm, and the width dimensions in advertising display region are 1440mm*0.59=
850mm, the height dimension in advertising display region are 810mm*0.21=170mm.For in the advertising display region of computer end
Heart point abscissa is 640mm*0.50=320mm, and the central point ordinate in advertising display region is 360mm*0.72=259mm,
The width dimensions in advertising display region are 640mm*0.59=378mm, and the height dimension in advertising display region is 360mm*0.21
=76mm.Central point abscissa for the advertising display region of mobile phone terminal is 80mm*0.50=40mm, advertising display region
Central point ordinate is 45mm*0.72=32mm, and the width dimensions in advertising display region are 80mm*0.59=47mm, advertisement exhibition
The height dimension for showing region is 45mm*0.21=9.5mm.As can be seen that for the bottom of television, computer end and mobile phone terminal
The advertising display region of middle position is the rectangle advertising display region that wide high proportion is 5: 1, in the embodiment of the present invention
Advertising display area determination method, for the different types of terminals of same dimension scale standard, that determines is directed to inhomogeneity
The aspect ratio in the advertising display region of type terminal is all consistent.
It, can be according to advertising display region parameter after determining advertising display region parameter in the embodiment of the present invention
Ad material reference dimension is set, in order to which user provides the advertisement element of correspondingly-sized according to the ad material reference dimension
Material.
Specifically, user can be according to the high ruler of width in the advertising display region in the advertising display region parameter determined
It is very little, corresponding ad material is provided.It is exemplary, for the above-mentioned various sizes of advertisement exhibition for different terminals determined
Show region, user can be reference with the maximum advertising display region of size, the material of corresponding size be provided, as long as guaranteeing to provide
Ad material wide high proportion with determine the wide high proportion in advertising display region it is consistent.For example, when determining advertisement
When the wide high proportion of display area is 5: 1, the ad material wide high proportion that user provides at this time is 5: 1.
Fig. 2-3 is a kind of ad material reference dimension figure provided in an embodiment of the present invention, shows each advertisement exhibition in figure
Show the wide high proportion in the advertising display region of position, and correspond to different types of terminal, it is proposed that ad material size.With
Family is when providing ad material, the size with reference to shown in figure.Because the player that computer end-webpage uses is clear
Degree is more some than the poor definition of computer end-application program player, so about the ad material reference scale of computer end in figure
It is very little to show for computer end-webpage and the two different ad material reference dimensions of computer end-application program, in this way, in reality
It can guarantee that the effect of advertising display is more excellent in the application of border.It should be noted that the numerical value in Fig. 2-3, only the present invention is implemented
A kind of reference standard that example provides, in practical application, the size of ad material can also refer to other standards, the embodiment of the present invention
This is not construed as limiting.
Step 206 determines advertising display region according to the advertising display region parameter, in order to carry out to ad material
Display.
It is exemplary, when determining advertising display region according to advertising display region parameter, first with the terminal screen upper left corner
Vertex is as origin, using the width direction of terminal screen as X-direction, using the short transverse of terminal screen as Y direction, and building
Coordinate system.It should be noted that the selection of origin, X-direction and Y direction is and determining default when constructing coordinate system
Position table corresponding with coefficient in parameter when building test coordinate system selection be consistent.In the embodiment of the present invention, due to
It is to test the width of terminal screen to test the vertex in the terminal screen upper left corner as origin when building test coordinate system
Direction is X-direction, and the short transverse for testing terminal screen is Y direction building test coordinate system, therefore in this step, with
The vertex in the terminal screen upper left corner is as origin, using the width direction of terminal screen as X-direction, selects with the height of terminal screen
Spending direction is that Y direction constructs coordinate system.Then, in the coordinate system of building, according to the center point coordinate in advertising display region
Determine the central point in advertising display region.Finally, centered on the central point in advertising display region, according to advertising display region
Width and height dimensions determine advertising display region.
The above-mentioned method for determining advertising display region according to advertising display region parameter is provided in an embodiment of the present invention one
Kind achievable mode in practical application, can also be realized, it is not limited in the embodiment of the present invention by other means.
It, can be in the advertising display region to ad material after determining advertising display region in practical application
It is shown, when being particularly shown, can be implemented by the following steps:
Step A2, the width and height dimensions of ad material are determined.
In practical application, user can provide the width and height dimensions of ad material when providing ad material, because
This, in specific implementation, the width and height dimensions for the ad material that can be directly provided using user can also be by providing user
Ad material detected, to determine the width and height dimensions of ad material, it is not limited in the embodiment of the present invention.
Step B2, judge the relatively large of the width and height dimensions of the ad material and the width and height dimensions in the advertising display region
It is small.
Step C2, when the width and height dimensions of the ad material are greater than the width and height dimensions in the advertising display region, to institute
It states ad material and carries out reduction operation, the ad material is shown in the advertising display region.
Step D2, when the width and height dimensions of the ad material are less than the width and height dimensions in the advertising display region, to institute
It states ad material and amplifies operation, the ad material is shown in the advertising display region.
Step E2, when the width and height dimensions of the ad material are equal to the width and height dimensions in the advertising display region, directly
The ad material is shown in the advertising display region.
For example, the width and height dimensions for the ad material that user provides are 850mm*170mm, the advertising display region of television is
The width and height dimensions of 850mm*170mm, the two are equal, television carry out advertisement display when, directly to the ad material into
Row display.The advertising display region of computer end is 378mm*76mm, and the width and height dimensions of ad material are greater than the computer end
Advertising display region reduces the ad material when computer end carries out advertisement display, by the advertisement element after diminution
Material is shown in the advertising display region.The advertising display region of mobile phone terminal is 47mm*9.5mm, and the width of ad material is high
Size is greater than the advertising display region of the mobile phone terminal, when mobile phone terminal carries out advertisement display, contracts to the ad material
It is small, the ad material after diminution is shown in the advertising display region.User can also provide width and height dimensions
The ad material of (500mm, 100mm), then when carrying out advertising display, it can be corresponding by being carried out to the ad material
Amplification, realize display in television, which reduced accordingly, realization computer end and mobile phone terminal
Display.
In practical application, for user when providing ad material, the ad material size provided is bigger, in different terminals
On the effect that is shown it is relatively better, for example, the width and height dimensions that user provides are the ad material of (850mm, 170mm), than
The ad material that width and height dimensions are (500mm, 100mm) is provided, when carrying out advertising display, display effect is more preferable.
Since the advertising display region for different types of terminals is same shape ratio, by being carried out to ad material
Uniform zoom avoids ad material and deformation mistake occurs when the advertising display region of different types of terminals is shown
Genuine situation, ensure that the display effect of ad material, while improve the versatility of ad material.
In conclusion advertising display area determination method provided in an embodiment of the present invention, determines advertisement for different terminals
When display area, each terminal passes through advertising display center point coordinate coefficient corresponding with advertising display position, advertisement
It shows the high coefficient of width and terminal screen size, determines the advertising display region parameter for being directed to terminal screen.In this way, it is multiple not
When with advertising display region is determined in terminal, all pass through identical advertising display center point coordinate coefficient and advertising display
The high coefficient of width, determines advertising display region parameter, it is ensured that for the shape in the advertising display region of each terminal corresponding position
Shape ratio is identical, and then enables to realize good displaying over multiple terminals with a material, improves ad material
Versatility, reduce advertisement dispensing complexity and launch cost；Meanwhile determine advertising display region parameter it
Afterwards, ad material reference dimension can be arranged according to advertising display region parameter, facilitates user and ad material is provided, also standardizes
Ad material that user provides and then it ensure that bandwagon effect when showing to ad material.
Fig. 3 is a kind of block diagram of advertising display area determining device provided in an embodiment of the present invention, as shown in figure 3, the dress
Setting 30 may include:
First determining module 301, for according to advertising display position, determining advertising display center point coordinate coefficient and wide
It accuses and shows the high coefficient of width.
Second determining module 302, for according to the advertising display center point coordinate coefficient, the wide high system of the advertising display
Several and terminal screen size, determines advertising display region parameter.
Third determining module 303, for determining advertising display region according to the advertising display region parameter, in order to right
Ad material is shown.
In conclusion advertising display area determining device provided in an embodiment of the present invention, determines advertisement for different terminals
When display area, each terminal passes through advertising display center point coordinate coefficient corresponding with advertising display position, advertisement
It shows the high coefficient of width and terminal screen size, determines the advertising display region parameter for being directed to terminal screen.In this way, it is multiple not
When with advertising display region is determined in terminal, all pass through identical advertising display center point coordinate coefficient and advertising display
The high coefficient of width, determines advertising display region parameter, it is ensured that for the shape in the advertising display region of each terminal corresponding position
Shape ratio is identical, and then enables to realize good displaying over multiple terminals with a material, improves ad material
Versatility, reduce advertisement dispensing complexity and launch cost.
Fig. 4 is the block diagram of another advertising display area determining device provided in an embodiment of the present invention, as shown in figure 4, should
Device 40 may include:
First determining module 401, for according to advertising display position, determining advertising display center point coordinate coefficient and wide
It accuses and shows the high coefficient of width.
Second determining module 402, for according to the advertising display center point coordinate coefficient, the wide high system of the advertising display
Several and terminal screen size, determines advertising display region parameter.
Third determining module 403, for determining advertising display region according to the advertising display region parameter, in order to right
Ad material is shown.
Optionally, the first determining module 401 may include:
Submodule 4011 is searched, for searching and the advertising display position pair in the table corresponding with coefficient of preset position
The wide high coefficient of the advertising display center point coordinate coefficient and advertising display answered.
Optionally, above-mentioned second determining module 402, can be also used for:
Using the advertising display central point abscissa coefficient multiplied by the width of the terminal screen, after the two is multiplied
Result be determined as the central point abscissa in the advertising display region.
Using the advertising display central point ordinate coefficient multiplied by the height of the terminal screen, after the two is multiplied
Result be determined as the central point ordinate in the advertising display region.
Using the advertising display spread factor multiplied by the width of the terminal screen, the result after the two is multiplied is true
It is set to the width dimensions in the advertising display region.
Using the advertising display height coefficient multiplied by the height of the terminal screen, the result after the two is multiplied is true
It is set to the height dimension in the advertising display region.
Optionally, described device can also include: setup module, wide for being arranged according to the advertising display region parameter
Material reference dimension is accused, in order to which user provides the ad material of correspondingly-sized according to the ad material reference dimension.
Optionally, above-mentioned first determining module 401 can also include:
Submodule 4012 is set, for test advertisements show area to be respectively set in the test terminal of multiple and different sizes
Domain obtains multiple test advertisements display areas.
Computational submodule 4013, for by the location of the multiple test advertisements display area, size and with
The relative positional relationship between terminal screen is tested, multiple groups test advertisements exhibition centre point coordinate coefficient is calculated and test is wide
It accuses and shows the high coefficient of width.
It determines submodule 4014, is used for multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements exhibition
It is corresponding with coefficient to show that the high coefficient of width with the setting position of the multiple test advertisements display area is determined as the preset position
The parameter of table obtains preset position table corresponding with coefficient.
In conclusion advertising display area determining device provided in an embodiment of the present invention, determines advertisement for different terminals
When display area, each terminal passes through advertising display center point coordinate coefficient corresponding with advertising display position, advertisement
It shows the high coefficient of width and terminal screen size, determines the advertising display region parameter for being directed to terminal screen.In this way, it is multiple not
When with advertising display region is determined in terminal, all pass through identical advertising display center point coordinate coefficient and advertising display
The high coefficient of width, determines advertising display region parameter, it is ensured that for the shape in the advertising display region of each terminal corresponding position
Shape ratio is identical, and then enables to realize good displaying over multiple terminals with a material, improves ad material
Versatility, reduce advertisement dispensing complexity and launch cost；Meanwhile determine advertising display region parameter it
Afterwards, ad material reference dimension can be arranged according to advertising display region parameter, facilitates user and ad material is provided, also standardizes
Ad material that user provides and then it ensure that bandwagon effect when showing to ad material.
For device embodiment, since it is basically similar to the method embodiment, related so being described relatively simple
Place illustrates referring to the part of embodiment of the method.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects, In
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
Meaning one of can in any combination mode come using.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
Claims (10)
1. a kind of advertising display area determination method, which is characterized in that the different type applied to same dimension scale standard is whole
End, which comprises
According to advertising display position, advertising display center point coordinate coefficient and the wide high coefficient of advertising display are determined；The center
Point coordinate coefficient is divided by obtain with the width and height dimensions of corresponding terminal screen respectively by center point coordinate, the advertising display
The high coefficient of width respectively is divided by obtain by the width and height dimensions in advertising display region with the width and height dimensions of corresponding terminal screen；
According to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display and terminal screen size, determine
Advertising display region parameter；
Advertising display region is determined according to the advertising display region parameter, in order to show to ad material.
2. the method according to claim 1, wherein the advertising display position includes: that bottom of screen is placed in the middle, shields
Curtain upper left, screen be left, screen lower-left, screen upper right, at least one of in the screen right side and/or screen bottom right；
It is described according to advertising display position, determine the step of advertising display center point coordinate coefficient and the wide high coefficient of advertising display
Suddenly, comprising:
Advertising display center point coordinate corresponding with the advertising display position is searched in preset position and the corresponding table of coefficient
Coefficient and the wide high coefficient of advertising display.
3. the method according to claim 1, wherein wherein, the advertising display center point coordinate coefficient includes:
Advertising display central point abscissa coefficient and advertising display central point ordinate coefficient；The wide high coefficient packet of advertising display
It includes: advertising display spread factor and advertising display height coefficient；The advertising display region parameter includes: advertising display region
Center point coordinate and advertising display region width and height dimensions；
It is described according to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display and terminal screen size,
The step of determining advertising display region parameter, comprising:
Knot using the advertising display central point abscissa coefficient multiplied by the width of the terminal screen, after the two is multiplied
Fruit is determined as the central point abscissa in the advertising display region；
Knot using the advertising display central point ordinate coefficient multiplied by the height of the terminal screen, after the two is multiplied
Fruit is determined as the central point ordinate in the advertising display region；
Using the advertising display spread factor multiplied by the width of the terminal screen, the result after the two is multiplied is determined as
The width dimensions in the advertising display region；
Using the advertising display height coefficient multiplied by the height of the terminal screen, the result after the two is multiplied is determined as
The height dimension in the advertising display region.
4. the method according to claim 1, wherein described according to advertising display center point coordinate system
The wide high coefficient of several, described advertising display and terminal screen size, after the step of determining advertising display region parameter, the side
Method further include:
Ad material reference dimension is set according to the advertising display region parameter, in order to which user joins according to the ad material
It examines size and the ad material of correspondingly-sized is provided.
5. according to the method described in claim 2, it is characterized in that, the method also includes:
Test advertisements display area is respectively set in the test terminal of multiple and different sizes, obtains multiple test advertisements show areas
Domain；
Pass through the location of the multiple test advertisements display area, size and the opposite position between test terminal screen
Relationship is set, multiple groups test advertisements exhibition centre point coordinate coefficient is calculated and test advertisements shows the high coefficient of width；
Multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements are shown into the high coefficient of width and the multiple survey
The setting position in examination advertising display region is determined as the parameter of preset position table corresponding with coefficient, obtains described preset
Position table corresponding with coefficient.
6. a kind of advertising display area determining device, which is characterized in that the different type applied to same dimension scale standard is whole
End, described device include:
First determining module, for determining advertising display center point coordinate coefficient and advertising display according to advertising display position
The high coefficient of width；Width and height dimensions of the center point coordinate coefficient by center point coordinate respectively with corresponding terminal screen are divided by
Obtain, the wide high coefficient of advertising display by advertising display region the width and height dimensions width with corresponding terminal screen respectively
High size is divided by obtain；
Second determining module, for according to the advertising display center point coordinate coefficient, the wide high coefficient of the advertising display and
Terminal screen size determines advertising display region parameter；
Third determining module, for determining advertising display region according to the advertising display region parameter, in order to advertisement element
Material is shown.
7. device according to claim 6, which is characterized in that first determining module, comprising:
Submodule is searched, for the lookup advertisement corresponding with the advertising display position in the corresponding table of preset position and coefficient
Exhibition centre point coordinate coefficient and the wide high coefficient of advertising display.
8. device according to claim 6, which is characterized in that wherein, the advertising display center point coordinate coefficient includes:
Advertising display central point abscissa coefficient and advertising display central point ordinate coefficient；The wide high coefficient packet of advertising display
It includes: advertising display spread factor and advertising display height coefficient；The advertising display region parameter includes: advertising display region
Center point coordinate and advertising display region width and height dimensions；Second determining module, is used for:
Knot using the advertising display central point abscissa coefficient multiplied by the width of the terminal screen, after the two is multiplied
Fruit is determined as the central point abscissa in the advertising display region；
Knot using the advertising display central point ordinate coefficient multiplied by the height of the terminal screen, after the two is multiplied
Fruit is determined as the central point ordinate in the advertising display region；
Using the advertising display spread factor multiplied by the width of the terminal screen, the result after the two is multiplied is determined as
The width dimensions in the advertising display region；
Using the advertising display height coefficient multiplied by the height of the terminal screen, the result after the two is multiplied is determined as
The height dimension in the advertising display region.
9. device according to claim 6, which is characterized in that described device further include:
Setup module, for according to the advertising display region parameter be arranged ad material reference dimension, in order to user according to
The ad material reference dimension provides the ad material of correspondingly-sized.
10. device according to claim 7, which is characterized in that first determining module, further includes:
Setting submodule obtains more for test advertisements display area to be respectively set in the test terminal of multiple and different sizes
A test advertisements display area；
Computational submodule, for by the location of the multiple test advertisements display area, size and with test terminal
Relative positional relationship between screen, calculates multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements show width
High coefficient；
Submodule is determined, for multiple groups test advertisements exhibition centre point coordinate coefficient and test advertisements to be shown wide high system
Number is determined as the parameter of preset position corresponding table with coefficient with the setting position of the multiple test advertisements display area,
Obtain preset position table corresponding with coefficient.
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| CN106485534A (en) * | 2015-08-25 | 2017-03-08 | 阿里巴巴集团控股有限公司 | The generation method of advertisement and device in webpage |
| CN105678581A (en) * | 2016-01-01 | 2016-06-15 | 广州筷子信息科技有限公司 | Method and system for automatic typesetting of advertisement |
| CN105761205A (en) * | 2016-03-17 | 2016-07-13 | 网易有道信息技术（北京）有限公司 | Picture delivery method and device |
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