CN102136927A - Internet information management and publishing systems and methods - Google Patents
Internet information management and publishing systems and methods Download PDFInfo
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- CN102136927A CN102136927A CN2010101026956A CN201010102695A CN102136927A CN 102136927 A CN102136927 A CN 102136927A CN 2010101026956 A CN2010101026956 A CN 2010101026956A CN 201010102695 A CN201010102695 A CN 201010102695A CN 102136927 A CN102136927 A CN 102136927A
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Abstract
The invention discloses an Internet information management system and an Internet information management method. The Internet information management system comprises an information management server and an information playing terminal, wherein the information playing terminal comprises a plurality of information playing units; the information management server is used for storing information playing forms in advance, and generating corresponding relationships between the information playing units and the information playing forms; and the information playing unit is used for managing information contents to be played in Internet information transmitted by the management server according to a selected information playing form. The invention also discloses an Internet information publishing system and an Internet information publishing method. By the systems and the methods, the separation of the information playing forms from the information playing units is realized, difficulties in the management of the Internet information are reduced, and a plurality of information publishing needs of a user can be satisfied.
Description
Technical field
The present invention relates to the internet information administrative skill, relate in particular to a kind of internet information management, jettison system and method.
Background technology
Along with the continuous development of Internet technology, increasing people is with the platform of the Internet as information interaction.Typically, as advertising platform, Internet advertising is as emerging advertisement industry with the Internet, and development is subjected to people's generally attention rapidly.Along with the continuous maturation of technology, the form of Internet advertising is variation day by day, and quantity becomes the indispensable important component part in website also in continuous increase.
The information management platform system of existing the Internet is simple relatively to the administrative mechanism of internet information and information broadcast form, information is play form and information playing unit is directly bound, mode by system code realizes, when when it come to the information supported of information playing unit is play any modification of form, all need to revise the system software code of information management platform system.
With the Internet advertising is example, wherein, information playing unit is advertisement position, information management platform system is play parameter informations such as form and advertisement specification according to location advertising, the advertisement of input, generate the advertisement position code segment, advertisement is play form and directly is bundled on the advertisement position, when any modification of form is play in the advertisement of advertisement position when it come to, all needs to revise the system software code of information management platform system.Because existing advertising management mode when relating to the advertisement position correcting of door homepage or other clients etc., will relate to the modification of system software code, not only workload is huge, and has a big risk.
Former business tine is simple relatively, and under the situation that door correcting frequency is on the low side, existing internet information way to manage is adequate.But along with the expansion of business, this information management mode is unable to do what one wishes gradually.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of internet information management system and method, and the realization information playing unit is play separating of form with information, can reduce the difficulty of management information broadcast unit.
Another object of the present invention is to provide a kind of internet information jettison system and method, can realize that the multiple information of user side is thrown in demand.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention provides a kind of internet information management system, comprising: information management server and information playback terminal, wherein, the information playback terminal comprises a plurality of information playing unit; Concrete:
Information management server is used for the form of stored information broadcast in advance, generates and stores the corresponding relation that information playing unit and information are play form;
Information playing unit is used for playing according to selected information the information content to be played of the internet information that form broadcast information management server sends.
Wherein, described information management server comprises: play form memory module, playback relationship creation module, information material memory module and information sending module; Concrete:
Broadcast form memory module is used for information stored information broadcast unit support in advance or that may support in the future and plays form;
The playback relationship creation module, the attribute that is used for according to information playing unit is that information playing unit selection information is play form, establishment and stored information broadcast unit and information are play the corresponding relation of form;
Information material memory module is used for the stored information material, and will meet described information and play the information material of form and send to information sending module;
Information sending module is used for the corresponding relation according to information playing unit and information broadcast form, and the internet information that will comprise described information material sends to corresponding information playing unit.
Wherein, the attribute of described information playing unit comprises: the information that information playing unit sign, information playing unit size, this information playing unit are supported is play the effective time of form and this information broadcast form.
Wherein, described information management server also comprises:
Broadcast form update module is used for the instruction according to the information playback terminal, and the information in the update playing form memory module is play form.
Wherein, described information playback terminal is instant communication client, game client or the Internet portal homepage.
The present invention also provides a kind of internet information management method, comprising:
Information management server stored information is in advance play form, generates and stores the corresponding relation that information playing unit and information are play form;
The corresponding relation that information management server is play form according to described information playing unit and information sends to corresponding information playing unit with internet information and plays.
Wherein, this method further comprises:
The information management server lastest imformation is play form, establishment and stored information broadcast unit and the corresponding relation that upgrades back information broadcast form.
The present invention further provides a kind of internet information jettison system, having comprised: information management server, information playback terminal and user side, wherein, the information playback terminal comprises a plurality of information playing unit; Concrete:
Information management server, be used for the form of stored information broadcast in advance, generate and store information playing unit and information and play the corresponding relation of form, throw in instruction according to the information of user side and determine information playing unit, the information broadcast form of this information playing unit correspondence is sent to user side;
User side is used to upload the information material that meets described information broadcast form and gives information management server;
The internet information that information management server will comprise described information material sends to described information playing unit and plays.
Wherein, described information is thrown in to instruct and is comprised the information playing unit sign.
The present invention further provides a kind of internet information put-on method, having comprised:
Information management server stored information is in advance play form, generates and stores the corresponding relation that information playing unit and information are play form;
User side transmission information is thrown in instruction to information management server, and information management server is thrown in instruction according to the information of user side and determined information playing unit, and the information broadcast form of this information playing unit correspondence is sent to user side;
User side is uploaded and is met described information and play the information material of form and give information management server, and the internet information that information management server will comprise described information material sends to information playing unit and plays.
Internet information management of the present invention, jettison system and method, separate with information playing unit by information being play form, create information playing unit and information and play the corresponding relation of form, separately information broadcast form is managed, reduced the difficulty of system management messages broadcast unit.When the modification that relates to information playing unit, needn't revise system software code, can play form by direct modification information, and create information playing unit and realize with the corresponding relation of revising back information broadcast form, convenient management, and the multiple information that has satisfied user side is thrown in demand, has improved user experience.
Description of drawings
Fig. 1 is the composition structural representation of internet information management system of the present invention;
Fig. 2 is the composition structural representation of information management server of the present invention;
Fig. 3 is the composition structural representation of embodiment of the invention internet information management system;
Fig. 4 is the schematic flow sheet of internet information management method of the present invention;
Fig. 5 is the composition structural representation of internet information jettison system of the present invention;
Fig. 6 is the schematic flow sheet of internet information put-on method of the present invention.
Embodiment
Basic thought of the present invention is: separate with information playing unit by information being play form, create information playing unit and information and play the corresponding relation of form, server side manages information broadcast form separately, convenient management not only, and the multiple internet information that can satisfy user side is thrown in demand.
Fig. 1 is the composition structural representation of internet information management system of the present invention, and as shown in Figure 1, this information management system comprises: information management server 1 and information playback terminal 2, wherein, information playback terminal 2 comprises a plurality of information playing unit.
Information management server 1 stored information is in advance play form, attribute according to information playing unit is that this information playing unit selection information is play form, generate and store information playing unit and information and play the corresponding relation of form, internet information is sent to corresponding information playing unit.
This corresponding relation is: information playing unit sign (ID) is corresponding one by one with information broadcast form ID.
Comprise in the internet information: the information content to be played, reproduction time, charging mode and/or relevant clickthrough or the like, wherein, the information content to be played be on the information management server 1 storage meet the information material that this information is play form.
Information playing unit receives the internet information that information management server 1 is sent, and plays the information content to be played in this internet information according to selected information broadcast form.
Information playback terminal 2 can be instant communication client, game client or the Internet portal homepage or the like, and these information playback terminals comprise a plurality of information playing unit.Information playing unit has polytype, and wherein, the instant communication client information playing unit is as transmitting file literal chain information broadcast unit etc.; The internet information broadcast unit is as the homepage extending video layout of a page without columns of door homepage, local station distich information playing unit etc.
The information broadcast form that the present invention is directed to 2 energy supports of information playback terminal uses descriptive language to carry out abstract, information management server 1 generates new information broadcast form by revising this descriptive language, create information playing unit and new information and play the corresponding relation of form, make the new information broadcast form of information playing unit support.
Existing information broadcast form has multiple, as: ordinary fixed information, layout of a page without columns extending video, drop-down video or the like.Information is play information material form, information material number and the information material capacity etc. that form need to stipulate broadcast.Such as, the information that the homepage extending video layout of a page without columns of the Internet homepage uses is play form and can be stipulated: the played file number is 2, heap(ed) capacity is 8M, and the format restriction of the 1st file is a kind of in the following form: jpg, gif, png, swf, tga, xap, bmp, heap(ed) capacity is 8M, and the format restriction of the 2nd file is: flv, heap(ed) capacity are 8M.An information playing unit can support multiple information to play form, information management server 1 can select wherein a kind of information for this information playing unit acquiescence to play form, above-mentioned selection can be at random and selects, also can select according to the information material quantity that information is play the form correspondence, the information broadcast form that the information material of correspondence is maximum is chosen to be the information of this information playing unit acquiescence and plays form.
Fig. 2 is the composition structural representation of information management server 1 of the present invention, and as shown in Figure 2, information management server 1 includes: play form memory module 11, playback relationship creation module 12, information material memory module 13 and information sending module 14.
Information management server 1 information stored information broadcast unit support in advance or that may support in the future in the form of broadcast memory module 11 is play form;
Playback relationship creation module 12 is that information playing unit selection information is play form according to the attribute of information playing unit, and establishment and stored information broadcast unit and information are play the corresponding relation of form;
Information material memory module 13 is used for the stored information material, and will meet described information and play the information material of form and send to information sending module 14;
Information sending module 14 is used for the corresponding relation according to information playing unit and information broadcast form, and the internet information that will comprise above-mentioned information material sends to corresponding information playing unit.
Information management server 1 of the present invention further comprises broadcast form update module 15.
This plays form update module 15, is used for the instruction according to information playback terminal 2, and the information in the update playing form memory module 11 is play form.Upgrading can be that the existing information of revising in the broadcast form memory module 11 is play form herein, new information broadcast form perhaps is set also new information broadcast form is stored in the broadcast form memory module 11.
The attribute of information playing unit comprises: the information that information playing unit ID, information playing unit size, this information playing unit are supported is play the effective time of form and this information broadcast form etc.
Below, be example with the Internet advertising, further specify internet information management system of the present invention.
In the present embodiment, internet information is Internet advertising, and information playing unit is an advertisement position.
Fig. 3 is the composition structural representation of embodiment of the invention internet information management system, and as shown in Figure 3, this internet information management system comprises: information management server 1 and information playback terminal 2, wherein, information playback terminal 2 comprises a plurality of advertisement positions.
Information management server 1 stores advertisements is in advance play form, selects advertisement according to the attribute of advertisement position for this advertisement position and plays form, generates and stores the corresponding relation that form is play in advertisement position and advertisement, and advertising message is sent to corresponding advertisement position.
This corresponding relation is that advertising site mark (ID) is corresponding one by one with advertisement broadcast form ID.
Comprise in the advertising message: ad content, reproduction time, charging mode and/or relevant clickthrough or the like, wherein, ad content be on the information management server 1 storage meet the ad material that form is play in this advertisement.
Advertisement position receives the advertising message that information management server 1 is sent, and according to the ad content in the selected advertisement broadcast form broadcast advertising message.
Existing advertisement broadcast form has multiple, as: ordinary fixed advertisement, layout of a page without columns extending video, drop-down video or the like.Ad material form, ad material number and the ad material capacity etc. that form need to stipulate broadcast are play in advertisement, specifically play form with above-mentioned information.
In the present embodiment, each of information management server 1 formed module: the function of playing form memory module 11, playback relationship creation module 12, information material memory module 13 and information sending module 14 is as follows:
Form is play in information management server 1 stores advertisements position advertisement that support or that may support in the future in advance in the form of broadcast memory module 11;
Playback relationship creation module 12 is that advertisement position selects advertisement to play form according to the attribute of advertisement position, and the corresponding relation of form is play in establishment and stores advertisements position and advertisement;
Information material memory module 13 is used for the stores advertisements material, and will meet described advertisement and play the ad material of form and send to information sending module 14;
Information sending module 14 is used for the corresponding relation according to advertisement position and advertisement broadcast form, and the advertising message that will comprise above-mentioned ad material sends to corresponding advertisement position;
This plays form update module 15, is used for the instruction according to information playback terminal 2, and form is play in the advertisement in the update playing form memory module 11.Upgrading can be that form is play in the existing advertisement of revising in the broadcast form memory module 11 herein, new advertisement broadcast form perhaps is set also new advertisement broadcast form is stored in the broadcast form memory module 11.
The attribute of advertisement position comprises: the effective time of form and this advertisement broadcast form etc. is play in the advertisement that advertisement position ID, advertisement position size, this advertisement position are supported, advertisement position ID is corresponding one by one with the advertisement position title.Enumerated the different attribute of homepage extending video layout of a page without columns advertisement position in the table 1, as shown in table 1:
Table 1
The advertisement position title | Form is play in advertisement | The advertisement position size | Effective time |
The homepage extending video layout of a page without columns | The ordinary fixed advertisement | 409*114 | 2009-04-01 to 2009-12-31; |
The homepage extending video layout of a page without columns | Layout of a page without columns extending video | 409*114 and 409*307 | 1998-11-11 to 2009-03-31; 2010-01-01 to 2010-12-31; |
The homepage extending video layout of a page without columns | Drop-down video | 409*114 and 409*307 | 2010-01-01 to 2010-12-31 |
The present invention also provides a kind of method of using above-mentioned internet information management system managing internet information, and Fig. 4 is the schematic flow sheet of internet information management method of the present invention, and as shown in Figure 4, this method comprises:
Step 100, information management server stored information are in advance play form, generate and store the corresponding relation that information playing unit and information are play form;
In this step, information management server is that this information playing unit selection information is play form according to the attribute of information playing unit, and then generates and stores the corresponding relation of information playing unit and information broadcast form;
Step 110, according to the corresponding relation of above-mentioned information playing unit and information broadcast form, information management server sends to corresponding information playing unit with internet information and plays;
After receiving described internet information, information playing unit is play the information content to be played in the internet information that form broadcast information management server sends according to selected information.
This approaches to IM further comprises: the information management server lastest imformation is play form, establishment and stored information broadcast unit and the corresponding relation that upgrades back information broadcast form.
Below, be example with the Internet advertising, further specify internet information management method of the present invention.
In the present embodiment, internet information is Internet advertising, and information playing unit is an advertisement position.
In the present embodiment, internet information management method of the present invention comprises:
Step 101, information management server stores advertisements are in advance play form, generate and store the corresponding relation that form is play in advertisement position and advertisement;
In this step, information management server is selected advertisement according to the attribute of advertisement position for this advertisement position and is play form, and then generates and stores the corresponding relation of advertisement position and advertisement broadcast form;
Step 111, according to the corresponding relation of above-mentioned advertisement position and advertisement broadcast form, information management server sends to corresponding advertisement position with advertising message and plays;
After receiving described advertising message, advertisement position is play ad content to be played in the advertising message that form broadcast information management server sends according to selected advertisement.
This internet information management method further comprises: information management server upgrades advertisement and plays form, establishment and stores advertisements position and the corresponding relation that upgrades back advertisement broadcast form.
The present invention also provides a kind of internet information jettison system.Fig. 5 is the composition structural representation of internet information jettison system of the present invention, as shown in Figure 5, internet information jettison system of the present invention comprises above-mentioned internet information management system, and this internet information jettison system also comprises: the information management server 1 transmission information in the internet information management system is thrown in the user side 3 of instruction.
The information playing unit ID that information management server 1 is thrown in the instruction according to the information of user side 3 determines this information playing unit, the attribute of throwing in instruction and this information playing unit according to information is that this information playing unit selection information is play form, and with this information broadcast form transmission user side 3, user side 3 is uploaded the information material that meets above-mentioned information broadcast form and is given information management server 1.
The internet information that information management server 1 will comprise this information material sends to the selected information playing unit of user side 3, and information playing unit is play the information content to be played in the internet information that form broadcast information management server 1 sends according to selected information.
Information is thrown in the instruction and also can be comprised: clickthrough, charging mode and reproduction time or the like, information management system can serve as basis statistics income and click effect the information jettison system with these data.
The information material of uploading for user side 3, information management server 2 needs to judge whether this information material meets the information broadcast form of this information playing unit acquiescence, as meet, then directly this information material is stored to the information material memory module 13 of information management server 2; As do not meet, the information of other that judge further then whether this information material meets that this information playing unit supports is play form, as meet, then change the information broadcast form of this information playing unit acquiescence and play form for the information of supporting this information material, and store this information material to information material memory module 13, as do not meet, then notify user side 3 to upload the failure of information material.
Below, be example with the Internet advertising, further specify internet information jettison system of the present invention.
In the present embodiment, internet information is Internet advertising, and information playing unit is an advertisement position.
In the present embodiment, the user side 3 in the internet information jettison system of the present invention can be advertiser, and above-mentioned information is thrown in instruction and is the advertisement putting instruction, and this advertisement putting instruction comprises: advertisement position ID to be put.
Information management server 1 is determined advertisement position according to the advertisement position ID in the advertisement putting instruction of user side 3, select advertisement according to the attribute of advertisement putting instruction and this advertisement position for this advertisement position and play form, and with this advertisement broadcast form transmission user side 3, user side 3 is uploaded the ad material that meets above-mentioned advertisement broadcast form and is given information management server 1.
The advertising message that information management server 1 will comprise above-mentioned ad material sends to the selected advertisement position of advertiser, and advertisement position is play ad content in the advertising message that form broadcast information management server sends according to selected advertisement.
Also can comprise in the advertisement putting instruction: clickthrough, charging mode and reproduction time or the like, information management system can serve as basis statistics income and click effect advertisement delivery system with these data.
The ad material of uploading for user side 3, information management server 2 needs to judge whether this ad material meets the advertisement broadcast form of this advertisement position acquiescence, as meet, then directly this ad material is stored to the information material memory module 13 of information management server 2; As do not meet, judge further then whether this ad material meets other advertisement broadcast form that this advertisement position is supported, as meet, then change the advertisement broadcast form of this advertisement position acquiescence and play form for the advertisement of supporting this ad material, and store this ad material to information material memory module 13, as do not meet, then notify user side 3 to upload the ad material failure.
The present invention also provides a kind of and has used above-mentioned internet information jettison system to carry out the method that internet information is thrown in, and Fig. 6 is the schematic flow sheet of internet information put-on method of the present invention, and as shown in Figure 6, this internet information put-on method comprises:
Below, be example with the Internet advertising, further specify internet information put-on method of the present invention.
In the present embodiment, internet information is Internet advertising, and information playing unit is an advertisement position.
In the present embodiment, internet information put-on method of the present invention comprises:
Step 201, information management server stores advertisements are in advance play form, generate and store the corresponding relation that form is play in advertisement position and advertisement;
Step 211, user side send advertisement putting and instruct to information management server, and information management server is determined advertisement position according to the advertisement putting instruction of user side, and the advertisement broadcast form of this advertisement position correspondence is sent to user side;
Step 221, user side are uploaded and are met described advertisement and play the ad material of form and give information management server, and the advertising message that information management server will comprise above-mentioned ad material sends to advertisement position and plays.
Internet information management of the present invention, jettison system and method, separate with information playing unit by information being play form, reduce system software code and revised probability, when relating to information playing unit correcting, can play form by direct modification information, and create information playing unit and realize convenient management with the corresponding relation that modification back information is play form, and the multiple information that has satisfied user side is thrown in demand, has improved user experience greatly.
The above is preferred embodiment of the present invention only, is not to be used to limit protection scope of the present invention.
Claims (10)
1. an internet information management system is characterized in that, comprising: information management server and information playback terminal, and wherein, the information playback terminal comprises a plurality of information playing unit; Concrete:
Information management server is used for the form of stored information broadcast in advance, generates and stores the corresponding relation that information playing unit and information are play form;
Information playing unit is used for playing according to selected information the information content to be played of the internet information that form broadcast information management server sends.
2. internet information management system according to claim 1 is characterized in that, described information management server comprises: play form memory module, playback relationship creation module, information material memory module and information sending module; Concrete:
Broadcast form memory module is used for information stored information broadcast unit support in advance or that may support in the future and plays form;
The playback relationship creation module, the attribute that is used for according to information playing unit is that information playing unit selection information is play form, establishment and stored information broadcast unit and information are play the corresponding relation of form;
Information material memory module is used for the stored information material, and will meet described information and play the information material of form and send to information sending module;
Information sending module is used for the corresponding relation according to information playing unit and information broadcast form, and the internet information that will comprise described information material sends to corresponding information playing unit.
3. internet information management system according to claim 2, it is characterized in that the attribute of described information playing unit comprises: the information that information playing unit sign, information playing unit size, this information playing unit are supported is play the effective time of form and this information broadcast form.
4. internet information management system according to claim 3 is characterized in that, described information management server also comprises:
Broadcast form update module is used for the instruction according to the information playback terminal, and the information in the update playing form memory module is play form.
5. internet information management system according to claim 4 is characterized in that, described information playback terminal is instant communication client, game client or the Internet portal homepage.
6. an internet information management method is characterized in that, comprising:
Information management server stored information is in advance play form, generates and stores the corresponding relation that information playing unit and information are play form;
The corresponding relation that information management server is play form according to described information playing unit and information sends to corresponding information playing unit with internet information and plays.
7. internet information management method according to claim 6 is characterized in that, this method further comprises:
The information management server lastest imformation is play form, establishment and stored information broadcast unit and the corresponding relation that upgrades back information broadcast form.
8. an internet information jettison system is characterized in that, comprising: information management server, information playback terminal and user side, and wherein, the information playback terminal comprises a plurality of information playing unit; Concrete:
Information management server, be used for the form of stored information broadcast in advance, generate and store information playing unit and information and play the corresponding relation of form, throw in instruction according to the information of user side and determine information playing unit, the information broadcast form of this information playing unit correspondence is sent to user side;
User side is used to upload the information material that meets described information broadcast form and gives information management server;
The internet information that information management server will comprise described information material sends to described information playing unit and plays.
9. internet information jettison system according to claim 8 is characterized in that, described information is thrown in instruction and comprised the information playing unit sign.
10. an internet information put-on method is characterized in that, comprising:
Information management server stored information is in advance play form, generates and stores the corresponding relation that information playing unit and information are play form;
User side transmission information is thrown in instruction to information management server, and information management server is thrown in instruction according to the information of user side and determined information playing unit, and the information broadcast form of this information playing unit correspondence is sent to user side;
User side is uploaded and is met described information and play the information material of form and give information management server, and the internet information that information management server will comprise described information material sends to information playing unit and plays.
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US10210549B2 (en) | 2013-08-14 | 2019-02-19 | Tencent Technology (Shenzhen) Company Limited | Promotion content delivery with media content |
CN105678581A (en) * | 2016-01-01 | 2016-06-15 | 广州筷子信息科技有限公司 | Method and system for automatic typesetting of advertisement |
CN105847866A (en) * | 2016-03-25 | 2016-08-10 | 乐视控股(北京)有限公司 | Advertisement data advertizing method and device |
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