CN101311922A - Advertisement formwork style matching method and system - Google Patents
Advertisement formwork style matching method and system Download PDFInfo
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- CN101311922A CN101311922A CNA2007100996417A CN200710099641A CN101311922A CN 101311922 A CN101311922 A CN 101311922A CN A2007100996417 A CNA2007100996417 A CN A2007100996417A CN 200710099641 A CN200710099641 A CN 200710099641A CN 101311922 A CN101311922 A CN 101311922A
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Abstract
The invention relates to an advertising model pattern matching method, which comprises the following steps: when the advertising code in a webpage with an embedded advertising code module is triggered, the advertising code module sends an advertising request to an advertising server and the advertising request comprises a model identification corresponding to an advertising model; the advertising server searches a corresponding advertising model pattern according to the advertising model identification and returns the advertising model pattern to the advertising code module; the advertising code module is a corresponding advertisement matched with the webpage according to the advertising model pattern. The invention also relates to an advertising model pattern matching system, which comprises: a first module, a second module and a third module that are sequentially connected. The invention adopts the advertising model identification to modularize various specific patterns, color, length and other information. During the webpage design, the model identification of the advertising pattern with different identification is adopted, thus avoiding mixing various parameters of different models in the prior advertising request, and overcoming the defects which are not conducive to the advertising pattern expansion.
Description
Technical field
The present invention relates to the Internet advertising field, especially a kind of method of mating, and matching system based on the formwork style to advertisement of internet search engine.
Background technology
Along with being rooted in the hearts of the people of internet, doing advertisement on the net and admitted by businessman.Tradition be distributed on fixing on the webpage or the web advertisement that floats because its relevance with webpage is not strong, the advertisement that some and content have nothing to do particularly can appear on some webpage, the viewer can ignore these advertising messages usually, thereby advertising results are had a greatly reduced quality.Along with Internet technology, especially the development of search engine technique, engendered contents advertising based on search engine, be that search page sends ad-request to Advertisement Server, in this ad-request, comprise the various parameters that constitute the advertisement pattern, after Advertisement Server receives this ad-request, dynamically generate the advertisement pattern according to the various parameters that pass over, then advertisement and corresponding advertisement pattern are returned to the search page that sends ad-request, and represent to the user.
Though this contents advertising can offer user-dependent advertising message according to search content, but when sending ad-request, need send the parameter of a large amount of formation advertisement patterns, these parameters often mix with parameters such as color matchings, more complicated for advertiser also is unfavorable for adopting the advertisement pattern of other expansions.
Summary of the invention
The objective of the invention is can only provide problem single, the difficult advertisement pattern of expanding at existing contents advertising, has proposed a kind of advertisement formwork style matching method and system, and the advertisement pattern that can provide convenience calls, and is easy to expansion.
For achieving the above object, the invention provides a kind of advertisement formwork style matching method, may further comprise the steps:
When ad code was triggered in the webpage that is embedded with the ad code module, described ad code module sent ad-request to Advertisement Server, comprised in this ad-request and the corresponding template identification of advertisement formwork;
Described Advertisement Server is searched corresponding advertisement formwork style according to described template identification, and described advertisement formwork style is returned to described ad code module;
Described ad code module is this webpage coupling correspondent advertisement according to described advertisement formwork style.
For achieving the above object, the invention provides a kind of advertisement formwork style matching system, comprising:
First module is located in the ad code module, is used for when the webpage ad code that is embedded with the ad code module is triggered, and sends ad-request to Advertisement Server, comprises in this ad-request and the corresponding template identification of advertisement formwork;
Second module is located in the Advertisement Server, is used for searching corresponding advertisement formwork style according to described template identification, and described advertisement formwork style is returned to described ad code module;
Three module is located in the ad code module, is used for being this webpage coupling correspondent advertisement according to described advertisement formwork style.
Based on technique scheme, the present invention has the following advantages: the present invention has adopted template identification, information such as various concrete patterns, color, length have been carried out modularization, when the design webpage, can be convenient to use the template identification of the different advertisement patterns of sign, so just avoid in the existing mode in the ad-request various dissimilar parameters mixed in together, be unfavorable for the defective of advertisement pattern expansion.And the formwork style that adopts the good comparison standard of predefined can the advertisement of standard whole contents the outward appearance Show Styles, can also be fit to the representing of rich-media ads such as picture, flash, video simultaneously such as fixed size.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Description of drawings
Fig. 1 is the schematic flow sheet of first embodiment of advertisement formwork style matching method of the present invention.
Fig. 2 is the schematic flow sheet of second embodiment of advertisement formwork style matching method of the present invention.
Fig. 3 is the schematic flow sheet of the 3rd embodiment of advertisement formwork style matching method of the present invention.
Fig. 4 is the structural representation of first embodiment of advertisement formwork style matching system of the present invention.
Fig. 5 is the structural representation of second embodiment of advertisement formwork style matching system of the present invention.
Fig. 6 is the structural representation of the 3rd embodiment of advertisement formwork style matching system of the present invention.
Fig. 7 is the structural representation of the 4th embodiment of advertisement formwork style matching system of the present invention.
Embodiment
In an embodiment of the present invention, adopt modular method to design, both be convenient to call, also increased the extended capability of advertisement pattern the pattern of contents advertising.
As shown in Figure 1, be the schematic flow sheet of first embodiment of advertisement formwork style matching method of the present invention.This embodiment may further comprise the steps:
In the technical scheme of present embodiment, the ad code module can be one section to be had to carry out and sends ad-request, and can be the software code of webpage match advertisements, Javascript script for example, but be not limited to the expression of this script.The user by browser access when being embedded with the webpage of ad code module, the ad code in the ad code module can be triggered, and carries out corresponding instruction, specific to present embodiment, is exactly to send ad-request to Advertisement Server.
In step 101, send in the ad-request of Advertisement Server and comprised the template identification corresponding with advertisement formwork, these template identification correspondences different advertisement formworks, promptly corresponding not on the same group the parameter of formation advertisement pattern.For example adopt class html label to represent the style of advertisement pattern, promptly this kind html label is named into a template identification, and can comprise following several: advertisement bar number with the parameter of the corresponding control advertisement of template identification pattern, the ranks number, position at the page, the advertising frame size, title, description, demonstration URL(uniform resource locator) (Uniform Resource Locator, the character number of abbreviation URL) color, size, font and demonstration etc., here only for exemplifying, but not to the restriction of parameter kind.
Inside or outer setting storage space at Advertisement Server come storing template sign and corresponding advertisement formwork style, so-called advertisement formwork style is meant the parameter that constitutes various patterns, wherein storage space can adopt the database form or with file mode, wherein, therefore can be used as more excellent scheme because database has the good data processing power.
When the user designs advertisement in webpage like this, just do not need to insert a lot of parameters, need only point out that the template identification of which pattern is just passable, this has just greatly reduced design difficulty.And another advantage of this Templated advertisement formwork is to be easy to expansion, and the guardian of user or Advertisement Server can design new template, and for the user, new template is as broad as long with old template in use.
As shown in Figure 2, be the schematic flow sheet of second embodiment of advertisement formwork style matching method of the present invention.Compare with a last embodiment, present embodiment is before ad code is triggered, also having increased the step (step 100) of setting advertisement formwork, is exactly to select and the corresponding template identification of advertisement formwork specifically, and with the ad code module in the template identification embedded web page.
Some webpages are not fine even do not set template identification when embedding the ad code module yet, and at this moment when ad code was triggered, then the advertisement formwork style according to default settings mated.
As shown in Figure 3, be the schematic flow sheet of second embodiment of advertisement formwork style matching method of the present invention.Compare with a last embodiment, present embodiment has also specifically been considered the problem of advertising area, promptly selects suitable template identification according to advertising area, and wherein template identification is represented the advertisement formwork group of being made up of at least one advertisement formwork.
In the present embodiment, also comprised step 100 ', promptly before the template identification of the advertisement formwork group that the advertising area of selecting with webpage adapts, further comprising the steps of: the template identification that preestablishes the advertisement formwork group.Here be example with a zone that constitutes by four advertisement positions, the form of multiple ad distribution can appear in the zone of such four compositions, for example 4 advertisement positions go out 4 advertisements, 4 advertisement positions go out 3 advertisements, 4 advertisement positions go out 2 advertisements, and 4 advertisement positions go out these four kinds of situations of 1 advertisement, and these advertising areas that are made of n advertisement position need a corresponding n advertisement formwork just can satisfy the demands, and we can carry out uniform definition to this n advertisement formwork, and are referred to as an advertisement formwork group.Wherein, the public attribute of each template in the advertisement formwork group and default property can be identical, convenient like this use.
With the ad code module in the template identification embedded web page time, can embed two or more template identification, Advertisement Server will be corresponding with template identification the advertisement formwork group in after the advertisement formwork style that comprises returns to the ad code module, it is this webpage coupling correspondent advertisement that the ad code module can adopt in turn mode to select advertisement formwork style.This mode can improve the user experience degree, reaches good advertising results.
The application that the template identification correspondence single advertisement formwork group has been described above, in method embodiment of the present invention, can also set up composite reference template corresponding to template identification, so-called composite reference template is meant that itself does not comprise the definition of formwork style, but comprises by quote and take turns the code of the basic or composite reference template that shows other according to certain weight (can adjust automatically according to the actual click effect).For instance, the user uses the template identification corresponding to the composite reference template with the ad code module in the template identification embedded web page time, at this moment the advertisement formwork style that comprises in one or more advertisement formwork groups that Advertisement Server will relate to the composite reference template returns to the ad code module, the ad code module can show mode according to the wheel of stipulating in the composite reference template and select advertisement formwork style to show for this webpage coupling correspondent advertisement, perhaps adjusts automatically according to the actual click number of times.
Adopt this mode of showing of taking turns to improve user experience greatly, and on same advertisement position, can count the number of clicks of the various templates that are cited exactly, know the click effect of the various templates that are cited, and then click effect according to these and revise the weights that each quotes template, thereby finally reach convergence and be stabilized to the result that only can represent the reasonable template of some effects.
In above several embodiment, can also carry out the statistics and the assessment of effect to different advertisement formwork styles, for example statistics adopts the ad click rate that webpage attracted of different advertisement formwork styles, so just can adopt suitable advertisement formwork style to obtain best advertising results in webpage.
As shown in Figure 4, be the structural representation of first embodiment of advertisement formwork style matching system of the present invention.Present embodiment comprises: first module 1, be located in the ad code module, and be used for when the webpage ad code that is embedded with the ad code module is triggered, send ad-request to Advertisement Server, comprise in this ad-request and the corresponding template identification of advertisement formwork; Second module 2 is located in the Advertisement Server, is used for searching corresponding advertisement formwork style according to described template identification, and described advertisement formwork style is returned to described ad code module; Three module 3 is located in the ad code module, is used for being this webpage coupling correspondent advertisement according to described advertisement formwork style.
Present embodiment has carried out modularization to the advertisement pattern, only need comprise the template identification that is used to identify the advertisement pattern in the ad-request that when ad code triggers, sends, pass to Advertisement Server and needn't be as existing mode various pattern parameters and other parameters be mixed, so both reduce design difficulty, also be convenient to the expansion of advertisement pattern.
As shown in Figure 5, be the structural representation of second embodiment of advertisement formwork style matching system of the present invention.Compare with a last embodiment, present embodiment also comprises four module 4, links to each other with first module 1, is used for before ad code is triggered, and selects and the corresponding template identification of advertisement formwork, and embeds in the described webpage.
As shown in Figure 6, be the structural representation of the 3rd embodiment of advertisement formwork style matching system of the present invention.Present embodiment is on the basis of a last embodiment, and four module 4 has been carried out refinement.Four module 4 specifically comprises: the 5th module 5, be used to select the template identification of the advertisement formwork group that the advertising area with described webpage adapts, and described advertisement formwork group comprises at least one advertisement formwork; The 6th module 6 is used for described template identification is embedded the ad code module of described webpage.
As shown in Figure 7, be the structural representation of the 4th embodiment of advertisement formwork style matching system of the present invention.Compare with a last embodiment, present embodiment also comprises the 7th module 7, links to each other with the 5th module 5, is used for preestablishing the template identification of advertisement formwork group before the template identification of the advertisement formwork group that the advertising area of selecting with described webpage adapts.
Should be noted that at last: above embodiment is only in order to illustrate that technical scheme of the present invention is not intended to limit; Although with reference to preferred embodiment the present invention is had been described in detail, those of ordinary skill in the field are to be understood that: still can make amendment or the part technical characterictic is equal to replacement the specific embodiment of the present invention; And not breaking away from the spirit of technical solution of the present invention, it all should be encompassed in the middle of the technical scheme scope that the present invention asks for protection.
Claims (11)
1, a kind of advertisement formwork style matching method is characterized in that, may further comprise the steps:
When ad code was triggered in the webpage that is embedded with the ad code module, described ad code module sent ad-request to Advertisement Server, comprised in this ad-request and the corresponding template identification of advertisement formwork;
Described Advertisement Server is searched corresponding advertisement formwork style according to described template identification, and described advertisement formwork style is returned to described ad code module;
Described ad code module is this webpage coupling correspondent advertisement according to described advertisement formwork style.
2, method according to claim 1, it is characterized in that, before described ad code is triggered, also comprise the step of setting advertisement formwork, be specially: select and the corresponding template identification of advertisement formwork, and described template identification is embedded ad code module in the described webpage.
3, method according to claim 2, it is characterized in that, the operation of the corresponding template parameter template identification of described selection and advertisement formwork is specially: the template identification of the advertisement formwork group that the advertising area of selection and described webpage adapts, described advertisement formwork group comprises at least one advertisement formwork.
4, method according to claim 3 is characterized in that, and is before the template identification of the advertisement formwork group that the advertising area of selecting with described webpage adapts, further comprising the steps of: the template identification that preestablishes the advertisement formwork group.
5, according to claim 3 or 4 described methods, it is characterized in that, described template identification corresponding to the advertisement formwork group is more than two, after described Advertisement Server returned to described ad code module with the advertisement formwork style that comprises in the described advertisement formwork group, it was this webpage coupling correspondent advertisement that described ad code module is selected described advertisement formwork style in the mode of taking turns.
6, according to claim 3 or 4 described methods, it is characterized in that, described template identification is corresponding to the composite reference template, the advertisement formwork style that comprises in one or more advertisement formwork groups that described Advertisement Server will relate to the composite reference template returns to the ad code module, and the ad code module shows mode according to the wheel of stipulating in the composite reference template and selects advertisement formwork style to show for this webpage coupling correspondent advertisement.
7, method according to claim 6, it is characterized in that, the wheel of stipulating in according to the composite reference template in described ad code module shows mode when selecting advertisement formwork style to show for this webpage coupling correspondent advertisement, calculate the actual click number of times of the advertisement of adopting different advertisement formwork styles, and adjust the weights that described different advertisement formwork style is showed automatically according to the actual click number of times.
8, a kind of advertisement formwork style matching system is characterized in that, comprising:
First module is located in the ad code module, is used for when the webpage ad code that is embedded with the ad code module is triggered, and sends ad-request to Advertisement Server, comprises in this ad-request and the corresponding template identification of advertisement formwork;
Second module is located in the Advertisement Server, is used for searching corresponding advertisement formwork style according to described advertisement formwork sign, and described advertisement formwork style is returned to described ad code module;
Three module is located in the ad code module, is used for being this webpage coupling correspondent advertisement according to described advertisement formwork style.
9, advertisement formwork style matching system according to claim 8 is characterized in that, also comprises four module, is used for before described ad code is triggered, and selects and the corresponding template identification of advertisement formwork, and embeds in the described webpage.
10, advertisement formwork style matching system according to claim 9 is characterized in that, described four module comprises:
The 5th module is used to select the template identification of the advertisement formwork group that the advertising area with described webpage adapts, and described advertisement formwork group comprises at least one advertisement formwork;
The 6th module is used for described template identification is embedded the ad code module of described webpage.
11, advertisement formwork style matching system according to claim 10, it is characterized in that, also comprise the 7th module, be used for before the template identification of the advertisement formwork group that the advertising area of selecting with described webpage adapts, preestablishing the template identification of advertisement formwork group.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100996417A CN101311922A (en) | 2007-05-25 | 2007-05-25 | Advertisement formwork style matching method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100996417A CN101311922A (en) | 2007-05-25 | 2007-05-25 | Advertisement formwork style matching method and system |
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| CN101311922A true CN101311922A (en) | 2008-11-26 |
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| CNA2007100996417A Pending CN101311922A (en) | 2007-05-25 | 2007-05-25 | Advertisement formwork style matching method and system |
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