WO2009082962A1

WO2009082962A1 - A method for playing multimedia advertisement in a specific location by means of satellite positioning and wireless communication network

Info

Publication number: WO2009082962A1
Application number: PCT/CN2008/073734
Authority: WO
Inventors: Hua Zhang; Kunming Du; Ruiming Lv; Ning Xu; Yong Peng; Wenying Lin
Original assignee: Xiamen Yaxon Networks Co., Ltd.
Priority date: 2007-12-25
Filing date: 2008-12-25
Publication date: 2009-07-09
Also published as: CN101471946A; CN101471946B

Abstract

A method for playing multimedia advertisement in a specific location by means of satellite positioning and wireless communication network is disclosed in the present invention. In the method, advertisement issue is controlled by a multimedia center transmitting terminal, the video programs are downloaded by a transmission server through the wireless communication network instantly or in advance, and the downloaded video programs are stored in the mobile devices, a specific program is played at a suitable time or place by utilizing satellite positioning information. Application of the present invention can realize real-time updating of advertisements and playing a specific advertisement at a suitable time or place according to the customer requirement.

Description

Method for realizing fixed-point multimedia advertisement playing through satellite positioning and wireless communication network

[1] The present invention relates to a method for transmitting multimedia information through a communication network and performing playback control at the mobile terminal, and more particularly to a method for implementing fixed-point multimedia advertisement playback through satellite positioning and a wireless communication network.

Background technique

[2] With the development of society and the advancement of science, people's demand for information is growing, and people are getting more and more information. In the era of information explosion, the information industry is also growing. Traditional media such as newspapers, magazines, books, radio or cable TV broadcasts are far from meeting people's needs. The digital media playback system that has been born in recent years is exploding at an explosive rate. The new mode of communication gradually occupied public places and crowded areas of office buildings, commercial buildings, banks, supermarkets, exhibition halls, communities, etc., filling the blank areas of traditional media and greatly improving the coverage of information.

[3] Due to the development of digital media playback systems, the form of media advertising has also diversified, and the coverage has become wider and wider. Existing mobile video advertisements are generally simple to configure a video playback system on a mobile device, which is played by video, audio, picture information and scrolling subtitles recorded in advance in the video player. The video of the mobile device needs to be updated by manual or wireless broadcast. Although this media playback method is easy to implement, it does have many disadvantages, such as high program update cost (through manual update), inability to achieve instant update, or single playback mode, and it is impossible to locate and play. Moreover, because of the different needs of advertisers in different occasions and different occasions, the same advertisements are not targeted and flexible in different occasions and between sessions.

[4] As advertising costs increase, different customers have a diverse need for advertising. One form of advertising that many customers are now more willing to receive is graphic advertising: an ad consists of several images, with some text information superimposed on each image and the same sound file. The way to use this process on the market today is to combine pictures, sounds and text into an overall file in AVI format (or other format). However, if such a file is to be updated and replaced, it will be very troublesome, and it will be reborn. Being a new file will waste a lot of traffic and the production process is very complicated. Therefore, it is necessary to take relevant measures to solve the above problems, so that the mobile terminal can issue specific information for various specific occasions.

Summary of the invention

[5] In order to overcome the shortcomings and shortcomings of the existing mobile video advertising system, the present invention provides a method for implementing fixed-point multimedia advertisement broadcasting through a satellite positioning and wireless communication network, and the method uniformly manages advertisements through a multimedia service management system. The advertisement is audited by the multimedia auditing system, and the multimedia communication server is used to download the video program through the wireless communication network, or download it to the mobile terminal in advance, and then use the satellite positioning information to realize that the mobile terminal plays the specific program in different spaces or spaces.

[6] For graphic advertisements, the multimedia business management system needs to provide a management process for graphic advertisements, which requires separate management of pictures, sounds and texts, and also facilitates the replacement of different parts; When advertising, it is necessary to judge whether it is a graphic advertisement, and it is necessary to use different playback strategies for graphic advertisements.

[7] The technical solution adopted by the present invention to solve the technical problems thereof is:

[8] A method for implementing fixed-point multimedia advertisement playback through satellite positioning and wireless communication networks, comprising the following steps:

[9] A. Setting up a multimedia center publishing terminal, comprising: a multimedia service management system, a multimedia service management system, a protocol processing server, and a wireless network communication server;

[10] B. The multimedia service management system provides an interface for the system end user to upload advertisement information (video, audio, picture or text), the interface includes at least a selection bar for uploading files, and a display column for uploading progress of a file. ; peers should provide management interface for graphic advertisements, including management of pictures, sounds and texts;

[11] C. You can upload ordinary video advertisements to the multimedia service management system. The multimedia service management system controls the advertisement format, prompting the user to upload only the format allowed by the system and calculate the length of the advertisement information. After the upload is successful, the advertisement information Stored to the storage module;

[12] D. You can also upload pictures and sound files separately, and you can add text to each picture. Pictures and sounds can be arbitrarily combined into one graphic advertisement; pictures, sounds and texts are stored in the graphic advertisement module. [13] E. The multimedia auditing system reviews the content and playback of the advertisement information and graphic advertisements uploaded by the system end users; if the approval is passed, the advertisement is placed in the state of approval and the advertisement information is displayed in the multimedia service. The system has a list of the advertisements in the management system for the system users to perform the gearing, otherwise the advertisement is set to the status of the audit failure, prompting the system user to re-upload;

[14] F. The multimedia service management system also provides an advertisement layout interface for the system user to schedule the advertisement; the interface includes at least the settings of the advertisement start time, the play days, the advertisement play priority, and the advertisement play area. And an indexable area displaying the gear status of each vehicle group; automatically placing the advertisement in a release state after the gear shift, and preparing for transmission through the multimedia communication server;

[15] G. The mobile terminal determines or immediately checks that the multimedia service management system has a new advertisement, and then actively transmits the advertisement through the wireless network; for the graphic advertisement, the method is separately downloaded, the same If the image is used in multiple graphic advertisements, it will not be repeatedly downloaded multiple times. In order to ensure the security of the transmission of these public information, the encrypted transmission mechanism is used in the transmission process;

[16] H. After the mobile terminal receives the advertisement and verifies the correctness, the advertisement information and the related attribute of the advertisement are added into the program list of the mobile terminal;

[17] I. The mobile terminal judges the advertisements to be played in the inter-segment and the area according to the satellite positioning information and the above-mentioned program listing information, and plays the advertisement. If the advertisement is a graphic advertisement, the consistency of the advertisement content is to be judged. , then play the graphic ad.

[18] The step D also includes a modification function of the graphic advertisement, and a graphic advertisement includes a picture, a text, and a sound, and any part of the graphic advertisement can be arbitrarily replaced, and can be added and modified arbitrarily.

[19] The step F further includes: the multimedia service server receiving, by the system user, the re-selection input of the successfully selected inter-chip through the file interface of the system user terminal; the re-selection input is processed into the Cancellation of the stalled settings of the slices.

[20] The step I further includes determining the integrity of the graphic advertisement, analyzing and processing each part constituting the graphic advertisement, and further including file management for each component of the graphic advertisement.

[21] The multimedia service server is a web server based on a multi-layer architecture web application; the multi-layer architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface. , the business layer is used to process business logic, and the data layer is used to store and retrieve data; The energy module includes an uploading module, a gearshifting module, a querying module, a fixed point area setting module, a user management module, a parameter setting module, a storage module, and a graphic and advertising module.

[22] The multimedia auditing server is a web server based on a multi-layer architecture web application, and the multi-layer architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface. The business layer is used to process business logic, and the data layer is used to store and retrieve data. Its functional modules include an audit module and a storage module.

[23] The protocol processing server is a component for processing web applications and mobile terminal data packets.

[24] The multimedia communication server is a communication component for forwarding communication data, and transmits video, audio signals, picture information, and scrolling subtitles in an encoded manner.

[25] The gearshift includes a stall of the inter-segment or location area such that the advertisement automatically plays the advertisement after a predetermined period of time or after a predetermined area.

[26] The mobile terminal is provided with a receiving terminal, and the receiving terminal includes a wireless network signal receiving module, a receiving control module, and an audio and video player for receiving and processing video, audio signals, picture information, and rolling subtitles. , to achieve dynamic display.

[27] The mobile terminal is further provided with a satellite positioning information receiving module.

[28] The positioning information mainly includes vehicle actual data and map data: the vehicle actual data includes the actual latitude and longitude of the vehicle, the traveling speed, and the driving direction data; the map data includes the intersection point, the latitude and longitude of the area, and the name data.

[29] The beneficial effect of the present invention is that the method uniformly manages the uploading, reviewing, and scheduling of advertisements by using the concept of "program list" through the multimedia service server, and can easily change the advertisement playing of the mobile terminal by changing the central program list; The communication server downloads the video program through the wireless communication network, or downloads the video program in advance, and the mobile terminal uses the satellite positioning information received by the mobile terminal to compare the broadcast information of the fixed area of the advertisement, and if the two match, the advertisement is played, thereby The mobile terminal is enabled to play a specific program in different spaces or spaces. By using the method of the invention, the playing of the fixed-point multimedia advertisement can be realized and updated, and there are multiple playing modes, and the positioning and positioning can be performed according to the customer's needs. The multimedia service server can configure the capacity of the multimedia communication server according to the number of mobile terminals, and can also limit the download access amount of the mobile terminal, perform flow control, and avoid the wireless communication network. It brings too much pressure; peers can also guarantee the download speed of a single mobile terminal to meet the needs of the application. Inside the mobile device, there is enough space to save the advertisement information downloaded from the multimedia service server, and the system terminal user can extend the life cycle of each advertisement program by re-arranging the program list, thereby saving wireless network communication traffic. Similarly, the graphic advertisement of the present invention can be dynamically composed of any plurality of graphics, sounds, and characters. The text, pictures, and sounds are relatively independent and can be sent to the platform separately. It is very convenient to modify the contents of the file. Each time the car station only needs to re-download the updated part, it saves traffic and simplifies the production process. This form of advertising is very simple, the customer is very happy to receive and the cost is very low.

DRAWINGS

The present invention will be further described in detail below with reference to the accompanying drawings and embodiments; however, a method of implementing a fixed point multimedia advertisement through a satellite positioning and wireless communication network of the present invention is not limited to the embodiment.

1 is a schematic structural diagram of a system according to Embodiment 1 of the present invention;

2 is a functional block diagram of a mobile terminal system according to Embodiment 1 of the present invention;

FIG. 3 is a flowchart of a service according to Embodiment 1 of the present invention; FIG.

4 is a flowchart of a playback process of a mobile terminal according to Embodiment 1 of the present invention;

[35] FIG. 5 is a flowchart of generating a graphic advertisement according to Embodiment 1 of the present invention;

6 is a flow chart of playing a graphic advertisement according to Embodiment 1 of the present invention;

7 is a schematic flow chart of a method according to Embodiment 2 of the present invention;

8 is a functional block diagram of a media center publishing end according to Embodiment 2 of the present invention;

9 is a functional block diagram of a mobile device according to Embodiment 2 of the present invention;

Fig. 10 is a flowchart showing the playback processing of the embodiment 2 of the present invention.

detailed description

Embodiment 1 FIG. 1 is a schematic diagram of a system architecture of Embodiment 1 of the present invention.

[42] The system architecture includes a multimedia service server 2, a multimedia audit server 3, a protocol processing server 4, a wireless network communication server 5, a wireless communication network 6, and a mobile terminal 7.

[43] The multimedia service server 2 is a web server based on a multi-layer architecture web application; the multi-layer architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface, and a service Layer for processing business logic, data layer for storing and retrieving data; The block module includes: an uploading module 21, configured to upload advertisement information; a gearshift module 22, configured to: align the advertisement information, determine a play period of the advertisement information, and a group of vehicles to be played; the query module 23 inputs or selects according to the system user The query condition queries various information stored in the storage module, including advertisement information, gear information, audit information, fixed-point area information, user information, and system parameter setting information; and a fixed-point area setting module 24, which sets area information that needs to be played. The user management module 25 provides a function of creating, modifying, and deleting user information; the parameter setting module 26 sets the user type, the group type, the area type, the file type, the background picture, and the communication parameter respectively; the storage module 27 is used to The advertisement information, the gear information, the parameter setting information, the user information, and the fixed point area information are stored; the graphic advertisement module 28 is configured to store the graphic advertisement, the picture, the text, and the sound file of the graphic advertisement.

[44] The multimedia auditing server 3 is a web server based on a multi-layered web application, and the multi-layered architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface, and a service The layer is used to process the business logic, and the data layer is used to store and retrieve the data. The function module includes: an auditing module 31 for reviewing the content and playing length of the advertisement information; and a storage module 32 for storing the auditing information.

[45] The protocol processing server 4 is configured to securely acquire the data frame transmitted by the mobile terminal 7, perform corresponding processing according to the protocol between the two, and transmit the advertisement information to the mobile terminal 7; 4 also processing data frames transmitted from the multimedia service server and the multimedia audit server to the in-vehicle terminal 7; the protocol processing server 4 can interact with the business layer of the multimedia service server and the multimedia audit server, and can also directly operate the multimedia service server and the multimedia audit server. Data layer

[46] The wireless network communication server 5 is mainly responsible for forwarding communication data between the protocol processing server 4 and the mobile terminal 7, and transmitting video, audio signals, picture information and scrolling subtitles in an encoded manner;

[47] The wireless communication network 6 is a communication medium and communication mode between the wireless network communication server 5 and the mobile terminal 7;

[48] The mobile terminal 7 determines or immediately checks whether the multimedia service server has a new advertisement, and if there is a new advertisement, actively transmits the program through the wireless communication network; after the program is transmitted and verified correctly, Then, the program and the related attributes of the program are added to the program list of the mobile device; the mobile device determines the advertisements to be played in the inter-segment and the area according to the satellite positioning information and the program information. At this point, the playback of multimedia point-of-sale ads is achieved. 2 is a functional block diagram of a mobile terminal of the present invention. As shown in the figure, the mobile terminal 7 is provided with a receiving terminal 8 and a central control module 71. The receiving terminal 8 includes a wireless network communication module 81, a receiving control module 82, and an audio and video player 83 for completing video and audio signals. , picture information and rolling subtitles are received and processed to realize dynamic display; graphic advertisement player 84 is used for playing graphic advertisements. In addition, a satellite positioning module 72 is further provided for receiving satellite positioning information; the satellite positioning information mainly includes vehicle actual data and map data; the vehicle actual data includes the actual latitude and longitude, the traveling speed, and the driving direction data of the vehicle. . The map data includes intersection points, latitude and longitude of the area, and name data.

[50] FIG. 3 is a business flow chart of the method of the present invention, showing the entire workflow of uploading and playing general advertisement information, including the following steps:

[51] A. The multimedia service management system provides an interface for the system end user to upload advertisement information (video, audio, picture or text), the interface includes at least a selection bar for uploading files, and a display column for uploading progress of a file. ;

[52] B. The end user can upload the ordinary video advertisement to the multimedia service management system, and the multimedia service management system controls the advertisement format, prompting the user to upload only the format allowed by the system and calculate the length of the advertisement information, and after the upload is successful, The advertisement information is stored to the storage module;

[53] You can also upload pictures and sound files separately, and you can add text to each picture. Pictures and sounds can be arbitrarily combined into one graphic advertisement; pictures, sounds and texts are stored in the graphic advertisement module;

[54] C. The multimedia auditing system reviews the content and playback of the advertisement information uploaded by the end users of the system; if the review is approved, the advertisement is placed in the state of approval and the advertisement information is displayed in the advertisement of the multimedia service management system. The file list is used by the system user for the gear arrangement. Otherwise, the advertisement is set to the status of the audit failure, and the system user is prompted to re-upload;

[55] D. The multimedia service management system further provides an advertisement layout interface for the system user to schedule the advertisement; the interface includes at least the settings of the advertisement start time, the play days, the advertisement play priority, and the advertisement play area. And a trackable area displaying the gear status of each vehicle group; in the gear area, a plurality of time pieces representing the day of the date having the clickable characteristic are displayed, and the day slice is taken out from the database If the number of scheduled advertisements on the day of the vehicle is up to the maximum number set by the system (the schedule is full), the inter-slice can not be clicked. Otherwise, the user clicks on the inter-chip to indicate the The advertisement will be played on the same day (shift); The announcement is set to the release status, and the transmission is prepared through the multimedia communication server;

[56] E. The mobile terminal determines or immediately checks that the multimedia service management system has a new advertisement, and then actively transmits the advertisement through the wireless network; in order to ensure the transmission security of the public information, the transmission process is used. Encrypted transmission mechanism;

[57] F. After the mobile terminal receives the advertisement and verifies the correctness, the advertisement information and the related attribute of the advertisement are added into the program list of the mobile terminal;

[58] G. The mobile terminal judges the advertisements to be played in the inter-segment and the area according to the satellite positioning information and the above-mentioned program listing information, and plays the advertisement. If the advertisement is a graphic advertisement, the consistency of the advertisement content is to be judged. , then play the graphic ad.

[59] As shown in Figure 5, users can upload pictures and sound files. In the multimedia service management system, pictures, texts, and sounds can be combined to produce a graphic advertisement. The process is as follows:

[60] D1. Upload music files, music files can be public files or customer files

[61] D2. Upload image files, image files can be public files or customer files

[62] D3. Determine whether the picture file is a public file or a client file.

[63] D4. Determine whether the file can add text, you can add text, no to D6

[64] D5. Add text to images

[65] D6. Save the image file as a frame file

[66] D7. Select customers

[67] D8. Specify music files for customers. Music files can be public or customer.

[68] D8. Select picture frame, specify the time interval for each frame

[69] D9. Composition of graphic ads with selected sounds and pictures

[70] D10. Save the graphic ad to a file

[71] D11. Calculating the MD5 of graphic advertisements

[72] D12. Save the graphic ad MD5 to the review plus server

[73] D13. Save the advertisement ID, advertisement name, MD5 of the graphic advertisement to the database.

4 is a flow chart of a mobile terminal playing process according to the present invention. The mobile terminal 7 receives the program transmitted from the multimedia service server by the wireless communication network, and adds the related attribute of the program and the program to the program list 91 of the mobile terminal, and simultaneously receives the positioning information 92 from the satellite positioning system; the central control module 71 In step 9 3, it is judged whether there is an advertisement satisfying the playing condition (playing area and playing period), if it is satisfied, it is judged whether the type of the advertisement is a graphic advertisement, and if it is a graphic advertisement, the advertising video is played in step 95, and the playing is completed. Then, returning to step 93, it is determined whether there is an advertisement satisfying the playing condition. If it is an ordinary video advertisement, the information advertisement video is played in step 96, and after the playback is completed, returning to step 93 to determine whether an advertisement satisfies the playing condition; If the playback condition is not satisfied in step 93, the advertisement video is not played, but the determination of the playback condition is continued based on the satellite positioning information and the program guide information.

[75] The flow chart for playing graphic advertisements is shown in Figure 6:

[76] II. Determine if there is a scheduled advertisement to play, no turn II

[77] 12. Determine whether the GPS point of the advertisement is within the current playback range, or not.

[78] 13. Determine whether the format of the advertisement is a graphic advertisement, or not.

[79] 14. Analyze the content of the graphic advertisement, obtain the music file ID, image ID

[80] 15. Determine if there is a music file, no turn 115

[81] 16. Determine if all pictures exist, no turn 115

[82] 17·Play music

[83] 18. Get a picture of the stay in the daytime

[84] 19. Play the picture, turn 113

[85] 110. Determine if the picture has text, no turn 113

[86] 111. Analyze text content

[87] 112. Display text on images

[88] 113. Whether the picture is finished, no, turn 19

[89] 114. Determine whether it is the last frame of the picture, no turn 18

[90] 115·Play the next file, turn II

[91] 116. Stop playing the picture, turn II

[92] 117. Directly play the ad, turn II

[93] End users use 吋:

[94] 1. The terminal user first uses the multimedia service management system of the present invention to provide an interface for uploading advertisement information, and uploads advertisement information (video, audio, picture or text) to be broadcasted;

[95] 2. The multimedia service management system controls the format of the advertisement information uploaded by the system end user, and prompts The user can only upload the format allowed by the system and calculate the length of the advertisement information. After the upload is successful, the advertisement information is stored in the storage module;

[96] 3. Users can upload pictures, sound files, pictures and texts in the multimedia business management system.

, the sound is combined to produce a graphic advertisement; the process is as follows

[97] D1. Upload music files, music files can be public files or customer files

[98] D2. Upload image files, image files can be public files or customer files

[99] D3. Determine whether the picture file is a public file or a client file.

[100] D4. Determine whether the file can add text, you can add text, no to D6

[101] D5. Add text to images

[102] D6. Save the image file as a frame file

[103] D7. Select a customer

[104] D8. Specify music files for customers. Music files can be public or customer.

[105] D8. Select picture frame, specify the time interval for each frame

[106] D9. Composition of graphic ads with selected sounds and pictures

[107] D10. Save the graphic ad to a file

[108] D 11. Calculate MD5 for graphic advertisements

[109] D12. Save the graphic ad MD5 to the review plus server

[110] D13. Save the advertisement ID, advertisement name, MD5 of the graphic advertisement to the database.

[HI] _{4. The} multimedia auditing system reviews the content and playback of the advertising information uploaded by the system end users.

If the review is approved, the advertisement is placed in the approved status and the advertisement information is displayed in the multimedia business management system's advertisement gear list for the system user to arrange;

[112] 5. The end user sets according to the advertisement needs to play the starting time, the playing days, the advertising playing priority, the area of the advertisement playing, and the dispositionable area displaying the gear status of each vehicle group; A plurality of inter-slices with a clickable feature indicating a day of the date, and the inter-chip shows the order of the day of the vehicle grouping taken from the database, if the number of scheduled advertisements on the day reaches the maximum number set by the system. (The file period is full), then the film cannot be clicked. Otherwise, the user's click operation on the film indicates that the advertisement is played on the same day (shift); after the gear is placed, the advertisement is automatically released and passed. The multimedia communication server is ready to transmit; [113] 6 mobile terminal (vehicle) fixed or immediately check that the multimedia service management system has a new advertisement, and the advertisement is actively transmitted through the wireless network;

[114] 7. After the mobile terminal (vehicle) receives the advertisement and verifies the correctness, the advertisement information and the related attribute of the advertisement are added into the program list of the mobile terminal;

[115] 8. The mobile terminal (vehicle) determines the advertisement to be played in the middle segment and the area according to the satellite positioning information and the above-mentioned program information, and plays the advertisement, if the advertisement is a graphic advertisement, the advertisement content is to be judged. Consistency, then play the graphic ad.

Embodiment 2 Referring to FIG. 7, FIG. 7 is a schematic diagram showing the steps of the method according to Embodiment 2 of the present invention. Firstly, a multimedia center publishing terminal 1 is provided. The media center publishing end includes a playback management workstation, a server, and a playback management unit, and sends video, audio signals, picture information, and rolling subtitles in an encoded manner; and then the media center publishing terminal 1 first advertises to the client. The audit is conducted. If the audit is approved, the advertisement is pre-arranged according to the requirements of the advertiser. After the gear is dispatched, the advertisement is automatically placed in the release state and ready to be transmitted through the GPRS front-end machine; the mobile device is fixed or immediately checked. Whether to release a new advertisement to the media center, if there is a new advertisement, the program will be actively transmitted through the GPRS network; after the program is transmitted and verified correctly, the related attributes of the program and the program are added to the mobile device. In the program list, the mobile device actually determines the advertisements to be played in the inter-segment and the area according to the location information of the GPS and the program listing information described above. This completes the playback of multimedia point-of-sale ads. The pre-arranged includes a stall of the inter-segment or location area such that the advertisement automatically plays the advertisement after a predetermined period of time or after a predetermined area.

Figure 8 is a functional block diagram of the media center issuing terminal 1 of the embodiment 2 of the present invention. The media center publishing terminal 1 includes a play management workstation 2, a server 3, a play management unit 4, and transmits video, audio signals, picture information, and scrolling subtitles in an encoded manner.

[118] The play management unit 4 further includes the following modules: a system parameter setting module 41, which respectively sets a user type, a group type, a region type, a file type, a background picture, and a communication parameter; a customer basic information creating module 42 according to the system The user type, the grouping type, and the area type set in the parameter setting module are used for information creation; the screening module 43 creates the basic customer information created in the module according to the basic information of the customer, and performs screening according to the customer type, the grouping type, and the regional type respectively. The filtered customer information; the gearshift module 44, the information of the day and region of the advertisement according to the information of the customer The storage module 45 is configured to store the advertisement information that has been scheduled. The advertisement information stored in the storage module 45 is transmitted to each mobile terminal through the GPRS front end machine 5 provided in the media center publishing terminal 1.

9 is a functional block diagram of a mobile device according to Embodiment 2 of the present invention. The mobile device 6 is provided with a receiving terminal 7 and a central control module 8, which includes a GPRS module 71, a receiving control module 72, and an audio video player 73 for completing video, audio signals, picture information and scrolling subtitles. Receive and process, realize dynamic display. In addition, a GPS satellite positioning module 9 is also provided, which is used for receiving and transmitting location information of the GPS. The GPS location information mainly includes vehicle real data and map data. Vehicle actual data includes the vehicle's actual latitude and longitude, travel speed, and driving direction data. The map data includes intersection points, latitude and longitude of the area, and name data.

[120] FIG. 10 is a flowchart of a playback process of a mobile device according to Embodiment 2 of the present invention. Step 81 begins, the mobile device 6 receives or receives the program transmitted from the media center transmitting end 1 through the network, and adds the related attribute of the program and the program to the program list of the mobile device; Step 82, the mobile device according to the location of the GPS The information and the program listing information described above actually determine whether the advertisement needs to be played in the middle segment and the area, for example, whether the playing area and the playing interval required by the advertiser are satisfied; if yes, go to step 83 to perform the advertising video. After the playback is completed, the process ends to step 84, and then returns to step 82 to determine whether the playback condition is satisfied. If the playback condition is not satisfied in step 82, the advertisement video is not played, and the process directly jumps back to step 82, waiting for the judgment of the playback condition to be performed again.

Industrial applicability

[121] The present invention provides a method for implementing fixed-point multimedia advertisement playback through a satellite positioning and wireless communication network. With the method of the present invention, the playback of a fixed-point multimedia advertisement can be implemented and updated, and multiple playback modes can be used, and can be The customer needs to perform fixed positioning and playback, has strong flexibility, can meet various customers and playback needs, and has good industrial applicability.

Claims

Claim

[1] A method for implementing fixed-point multimedia advertisement broadcasting through a satellite positioning and wireless communication network, which comprises the following steps:

A. setting a media center publishing terminal, including a play management workstation, a server, a play management unit, and transmitting video, audio signals, picture information, and scrolling subtitles in an encoded manner;

B. The media center publishing terminal first reviews the customer advertisement. If the approval is passed, the advertisement is pre-arranged according to the requirements of the advertiser, and the advertisement is automatically placed in the release state after being allocated, and stored in the storage of the playback management unit. The module is ready to transmit through the GPRS front-end machine;

C. The mobile device determines or immediately checks that the media center publishing terminal has a new advertisement, and then actively transmits the program through the GPRS network;

D. After the program is transmitted and verified correctly, the related attributes of the program and the program are added to the program list of the mobile device;

E. The mobile device actually judges the advertisements to be played in the inter-segment and the area according to the location information of the GPS and the program listing information described above, and plays the advertisement.

[2] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 1, wherein the playback management unit further comprises the following modules: a system parameter setting module, respectively for the user type , group type, region type, file type, background picture, communication parameters are set;

The customer basic information creation module creates information according to the user type, the group type, and the region type set in the system parameter setting module;

The screening module creates the basic customer information created in the module according to the customer basic information, and filters the customer type, the grouping type, and the regional type respectively to obtain the filtered customer information; the scheduling module, and the advertisement information according to the customer information. The gear information of the area play; the storage module is used to store the advertisement information that has been arranged.

[3] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 1, wherein the pre-distribution includes a stall or a location area, so that the advertisement is The advertisement is automatically played after the scheduled interval or after the predetermined area.

[4] A fixed point multimedia advertisement implemented by a satellite positioning and wireless communication network according to claim 1 a method for playing, wherein the mobile device is provided with a receiving terminal, and the receiving terminal includes a GPRS module, a receiving control module, and an audio video player for receiving video, audio signals, picture information, and rolling subtitles. And processing to achieve dynamic display.

[5] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 1, wherein the mobile device is further provided with a GPS satellite positioning module, and the GP S location information mainly includes a vehicle. Real data and map data: The vehicle actual data includes the actual latitude and longitude, travel speed, and driving direction data of the vehicle; the map data includes the intersection point, the latitude and longitude of the area, and the name data.

[6] A method for implementing fixed-point multimedia advertisement broadcasting through satellite positioning and wireless communication network, which is characterized in that: the following steps are included:

A. setting up a multimedia center publishing terminal, including: a multimedia service management system, a multimedia service management system, a protocol processing server, and a wireless network communication server;

B. The multimedia service management system provides an interface for the system end user to upload advertisement information, the interface includes at least a selection bar for uploading files, and a display column for uploading progress of a file.

C. The end user can upload the ordinary video advertisement to the multimedia service management system, and the multimedia service management system controls the advertisement format, prompting the user to upload only the format allowed by the system and calculating the length of the advertisement information, and after the upload is successful, the advertisement information storage To the storage module; you can also upload pictures and sound files separately, and you can add text to each picture. The pictures and sounds can be arbitrarily combined into one graphic advertisement; pictures, sounds and texts are stored in the graphic advertisement module;

D. The multimedia auditing system reviews the content and playback of the advertising information uploaded by the end users of the system;

E. The multimedia service management system further provides an advertisement layout interface for the system user to schedule the advertisement; the interface includes at least the setting items of the advertisement start time, the play days, the advertisement play priority, the advertisement play area, and a setting item. Displaying a recordable area of the gear status of each vehicle group; automatically placing the advertisement in a release state after the gear shift, and preparing for transmission through the multimedia communication server; F. The mobile terminal determines or immediately checks that the multimedia service management system has a new advertisement, and then actively transmits the advertisement through the wireless network;

G. After the mobile terminal receives the advertisement and verifies the correctness, the advertisement information and the related attribute of the advertisement are added into the program list of the mobile terminal;

H. The mobile terminal judges the advertisements to be played in the inter-segment and the area based on the satellite positioning information and the above-mentioned program listing information, and plays the advertisement.

[7] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 6, wherein: the gear shifting area in step E displays a plurality of clickable features Indicates the day of the day on the day. The daytime filming of the vehicle group taken out from the database is displayed on the day. If the number of scheduled ads on the day reaches the maximum number set by the system, the film cannot be clicked. Select, otherwise, the user clicks on the inter-chip to indicate that the ad is played on the same day;

[8] A method for implementing fixed-point multimedia advertisement playing through a satellite positioning and wireless communication network according to claim 6 or 7, wherein: the step E further comprises: receiving, by the multimedia service server, a system user through the system user The terminal's gear interface selects the input of the clicked piece that has been successfully selected; the click input is processed to cancel the set of the track.

[9] A method for implementing fixed-point multimedia advertisement playing through a satellite positioning and a wireless communication network according to claim 6 or 7, wherein: the step E in the step E includes a shift of the inter-segment or the location area, The advertisement is automatically played after the advertisement is in a predetermined interval or in a predetermined area.

[10] The method for implementing fixed-point multimedia advertisement playing through a satellite positioning and wireless communication network according to claim 6, wherein: in the step C, the user can upload a picture and a sound file in the multimedia service management system. You can combine a picture, text, and sound to produce a graphic ad; the process is as follows:

D1. Upload music files, music files can be public files or customer files

D2. Upload the image file, the image file can be a public file or a client file. D3. Determine whether the image file is a public file or a client file.

D4. Determine whether the file can add text, you can add text, no to D6 D5. Add text to the image

D6. Save the image file as a frame file

D7. Choose a customer

D8. Specify music files for customers. Music files can be public or customer.

D8. Select picture frame, specify the time interval for each frame.

D9. Composition of graphic ads with selected sounds and pictures

D10. Save the graphic ad to a file

D11. Calculate the MD5 of the graphic advertisement

D12. Save the graphic advertisement MD5 to the audit plus server

D13. Save the advertisement ID, advertisement name, and MD5 of the graphic advertisement to the database.

[11] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 10, wherein: the step D of the step C further includes a modification function of the graphic advertisement , a graphic advertisement including pictures, text, sound, can be arbitrarily replaced any part of it, can be added or modified at will.

[12] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 6, wherein: the multimedia service management system is a web server based on a multi-layer architecture-based web application. The multi-layer architecture of the web server has a view layer, a business layer and a data layer; its functional modules include an upload module, a gearshift module, a query module, a fixed-point locale module, a user management module, a parameter setting module, a storage module, and a graphic Advertising module.

[13] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 6, wherein: the multimedia auditing system is a Web server based on a Web application of a multi-layer architecture The multi-layer architecture of the web server has a view layer, a business layer and a data layer; its functional modules include an audit module and a storage module.

[14] A method for implementing fixed point multimedia advertisement playback by satellite positioning and wireless communication network according to claim 6, wherein: said multimedia communication server is a communication component for forwarding communication data, to encode Ways to send video, audio signals, picture information and scrolling subtitles.

[15] A fixed-point multimedia system for satellite positioning and wireless communication network according to claim The method for playing a broadcast is characterized in that: the mobile terminal is provided with a receiving terminal, and the receiving terminal comprises a wireless network signal receiving module, a receiving control module, an audio video player, a graphic advertisement player, and is used for completing a video, The reception and processing of audio signals, picture information and scrolling subtitles enable dynamic display.

[16] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 1 or 15, wherein: the mobile terminal is further provided with a satellite positioning information receiving module.

[17] A method for implementing fixed-point multimedia advertisement playback by a satellite positioning and wireless communication network according to claim 16, wherein: the positioning information mainly includes vehicle real data and map data.