CN101662647B - Terminal equipment, audio/video system and method thereof - Google Patents
Terminal equipment, audio/video system and method thereof Download PDFInfo
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- CN101662647B CN101662647B CN200810214423.8A CN200810214423A CN101662647B CN 101662647 B CN101662647 B CN 101662647B CN 200810214423 A CN200810214423 A CN 200810214423A CN 101662647 B CN101662647 B CN 101662647B
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Abstract
The invention discloses terminal equipment, an audio/video system and a method thereof. The terminal equipment comprises a data receiving/transmitting device, a memory, an advertisement inserting device, a display device and a counting device, wherein the data receiving/transmitting device is used for downloading audio/video programs, audio/video advertisements relative to the advertisement programs and playing strategies from at least one server on a network; the memory is used for storing the downloaded audio/video programs, the audio/video advertisements relative to the advertisement programs and the playing strategies; the advertisement inserting device is used for inserting the audio/video advertisements into the designated positions of the audio/video programs according to the playing strategies when the audio/video programs are played; the display device is used for displaying the audio/video programs/the audio/video advertisements; and the counting device is used for counting and storing the information of the played audio/video programs and the audio/video advertisements relative to the advertisement programs in the memory and uploading a counting result when the network is accessed by the data receiving/transmitting device. By using the scheme, even if the audio/video programs are downloaded to a local, the audio/video advertisements can be updated according to preset strategies or the counting information of the audio/video advertisements can be uploaded.
Description
Technical field
The present invention relates to network audio/video technique field, be specifically related to a kind of terminal equipment, audio/video system and method thereof, even audio/video program is being downloaded to behind this locality, also can or upload the statistical information about audio/video advertisement and/or other audio/video programs, for example audience ratings according to predetermined policy update audio/video advertisement.
Background technology
In recent years, China's video website is emerged in large numbers like the mushrooms after rain, and the number of videos of average broadcasting every day of maximum video website has reached more than one hundred million.This means that network video advertisement will enter the stage of an explosion type development.At present, the conventional video ads mode of broadcasting be user when video website is opened certain video frequency program, Website server adds video ads to the specified location of video frequency program, the normally original position of video frequency program or end position automatically.Then by synthetic video, the form with Streaming Media sends on user terminal, in the mode of Online Video, for user, watches.This pattern conventionally can not be downloaded video frequency program to be saved in this locality, because the mode of downloading is difficult to meet the demand that operator inserts different ad contents.
As the disclosed content of prior art patent application patent CN101184248, the prior art discloses a kind of generation with the method for the video frequency program of advertisement, can only be in the problem of the place, initial or end of video frequency program insertion of advertising in order to solve currently available technology.The feature of the prior art is that ad content is inserted in video frequency program when coded format is changed, and new advertisement is inserted into the position of last time advertisement when changing advertisement.The weak point of the prior art is, is only applicable to video frequency program and video ads content is carried out synthetic situation in video website server front end, when video frequency program is downloaded to user terminal, just cannot realize the replacing action of ad content.
In addition, the page browsing amount (PV) of website is to weigh the major criterion that website is worth always, and the video-see number of times of video website is also the important evidence of weighing video website and video frequency program.But this watches statistic only when user watches web video online, just can add up accurately, the number of times operator of watching video frequency program being downloaded to after terminal equipment as user cannot obtain, and be unfavorable for that like this businessman grasps the input effect of its advertisement accurately.
In addition, along with mobile TV is in Chinese popularization, the rating information on mobile device also will be subject to digital television program provider, ad-agency and digital-TV operator and pay close attention to.Need to collect equally the digital television receiving information of mobile terminal device.
Summary of the invention
The object of the invention is to propose a kind of terminal equipment, audio/video system and method can be carried out advertisement replacing after audio/video program downloads to user terminal.
Another object of the present invention is to propose a kind of terminal equipment, and the information of watching number of times and so on can be added up and upload to audio/video system and method after audio/video program downloads to user terminal.
In a first aspect of the present invention, a kind of terminal equipment that can accesses network has been proposed, comprising:
Data reception/transmission device, downloads audio/video program and the audio/video advertisement being associated with this audio/video program and throws in strategy at least one server from network;
Memory, for audio/video advertisement and the input strategy of storing the audio/video program of download and being associated with this audio/video program;
Advertisement insertion apparatus, is inserted into audio/video advertisement the assigned address of audio/video program according to throwing in strategy when playing audio/video program user;
Present device, for presenting audio/video program/advertisement;
Statistic device, the information of the audio/video program of playing for counting user and the audio/video advertisement relevant to this audio/video program, and statistics is stored in described memory;
Wherein, when described data reception/transmission device accesses network, upload described statistics.
In a second aspect of the present invention, a kind of method for terminal equipment has been proposed, comprise step:
At least one server from network is downloaded audio/video program and the audio/video advertisement being associated with this audio/video program and is thrown in strategy;
The audio/video program that storage is downloaded and the audio/video advertisement being associated with this audio/video program and input strategy;
When playing audio/video program, user audio/video advertisement is inserted into the assigned address of audio/video program according to throwing in strategy;
Present audio/video program/advertisement;
The information of the audio/video program that counting user is play and the audio/video advertisement relevant to this audio/video program, and store statistics;
Wherein, when described terminal equipment accesses network, upload described statistics.
In a third aspect of the present invention, a kind of audio/video system has been proposed, comprising:
At least one server, each server comprises:
Audio/video data storehouse, for audio/video advertisement and the input strategy of storing audio/video program and being associated with this audio/video program;
Terminal equipment, comprising:
Data reception/transmission device, downloads audio/video program and the audio/video advertisement being associated with this audio/video program and throws in strategy for the server from network;
Memory, for audio/video advertisement and the input strategy of storing the audio/video program of download and being associated with this audio/video program;
Advertisement insertion apparatus, is inserted into audio/video advertisement the assigned address of audio/video program according to throwing in strategy when playing audio/video program user;
Present device, for presenting audio/video program/advertisement;
Statistic device, the information of the audio/video program of playing for counting user and the audio/video advertisement relevant to this audio/video program, and statistics is stored in described memory;
Wherein, when described data reception/transmission device accesses network, upload described statistics.
Utilize such scheme of the present invention, even be downloaded to this locality at audio/video program, also can change audio/video advertisement according to predetermined strategy, and/or upload the statistical information for this audio/video advertisement and/or audio/video program.
Accompanying drawing explanation
By below in conjunction with accompanying drawing explanation the preferred embodiments of the present invention, will make of the present invention above-mentioned and other objects, features and advantages are clearer, wherein:
Fig. 1 is according to the overall schematic of the audio/video system of the embodiment of the present invention;
Fig. 2 plays the flow chart of audio/video program and audio/video advertisement according to the terminal equipment of the embodiment of the present invention; And
Fig. 3 uploads the historical schematic diagram of program viewing/listen to according to the terminal equipment of the embodiment of the present invention.
Description of reference numerals:
100 terminal equipments; 110 present module; 120 audio/video playing modules; 130 statistical modules; 140 advertisement insert modules; 150 memory modules; 160 data sending/receiving modules; 180 wireless connections modules; 190 Digital Broadcasting Receiver modules
200 audio/video Website servers; 210 databases; 220 broadcast strategy generation modules; 230 data sending/receiving modules
300 WAP (wireless access point);
310 the Internets (Internet)
Embodiment
To be described by reference to the accompanying drawings below embodiments of the invention.In description process below, having omitted is unnecessary details and function for the present invention, to prevent that the understanding of the present invention from causing, obscures.
Fig. 1 is according to the schematic diagram of the audio/video system of the embodiment of the present invention.According to the audio/video system of the embodiment of the present invention, need to comprise two aspect key elements: at least one terminal equipment 100 and audio/video Website server 200.Terminal equipment 100 comprises and presents module 110, audio/video playing module 120, statistical module 130, advertisement insert module 140, memory module 150, data sending/receiving module 160, wireless connections module 180 and Digital Broadcasting Receiver module 190.
Audio/video Website server 200 comprises database 210, broadcast strategy generation module 220 and data sending/receiving module 230.
Audio/video Website server 200 is connected on the Internet 310.In near WAP (wireless access point) 300 terminal equipment 100 is connected to by wireless connections module 180, then be connected on the Internet 310 through WAP (wireless access point) 300, and then access audio/video Website server 200.
On audio/video Website server 200, database 210 offers all audio/videos of terminal equipment 100 for preserving website, comprise audio/video program and audio/video advertisement.Broadcast strategy generation module 230 is for being created on the strategy of playing audio/video advertisement on terminal equipment 100.Strategy particular content as
table 1shown in.Data sending/receiving module 230 is for intercepting the download request of terminal equipment 100, and the download of audio/video program, audio/video advertisement and the input strategy such as advertisement broadcast strategy is provided.When terminal equipment 100 is downloaded audio/video program to certain audio/video web site requests, data sending/receiving module 230 in non-mode of bothering by audio/video advertisement and broadcast strategy and for identifying the information of this audio/video website, for example identification number or IP address send to user terminal 100 simultaneously.In addition, data reception/transmission module 230 is for intercepting the upload request of terminal equipment 100, and audio/video program audio/video playback historical information of uploading of receiving terminal apparatus 100, such as certain audio/video advertisement, watches/listen to number of times etc.
According to embodiments of the invention, terminal equipment 100 is such as being the mancarried devices such as mobile phone, PMP, hand held television, PDA or notebook computer.
In addition, the digital broadcast program that Digital Broadcasting Receiver module 190 audio receptions/video broadcasting platform (not shown) sends, and present by presenting module 110.In this case, the statistical information of the TV programme that statistical module 130 statistics receive by Digital Broadcasting Receiver module 190, the viewership information of each digital television program for example, the broadcasting time of Streaming Media, the time of watching certain channel and number of times, and user's the information such as rating preference.
Table 1 audio/video advertising message and broadcast strategy
Below in conjunction with accompanying drawing 2 and 3, describe the operating process of the modules of terminal equipment 100 in detail.
On terminal equipment 100, near being connected to, use wireless connections modules (as Wifi module) 180 have in the WAP (wireless access point) 300 of the Internet 310 connections, by WAP (wireless access point) 300 access audio/video Website servers 200.When browsing this audio/video website, user clicks to download and preserves audio/video program P.Log-on data sending/receiving module 160 is downloaded audio/video program P, and the information of audio/video program P is added in the audio/video program information table in memory module 150 to detailed content reference
table 2.Meanwhile, data sending/receiving module 160 downloads to memory module 150 by audio/video advertisement (one or more) and broadcast strategy file.According to embodiments of the invention, the data that are stored in memory module 150 are after encrypting, to strengthen fail safe.
When user selects to play the audio/video program of preserving in memory module 150, first whether advertisement insert module 140 there is broadcast strategy in detection of stored module 150.If exist, according to the reproduction time of appointment in broadcast strategy and broadcast mode, audio/video advertisement be inserted in audio/video program P, and deliver to audio/video playing module 120 and play.
According to embodiments of the invention, concrete mode, position and the number etc. of insertion of advertising are determined by advertisement broadcast strategy.When user plays audio/video program at every turn, insertion may be same audio/video advertisement, may be also different audio/video advertisements, the number of insertion of advertising may be 1, may be also a plurality of.
If broadcast strategy disappearance, gives tacit consent to and audio/video advertisement is inserted into audio/video program end and delivers to audio/video playing module 120 and play.The audio/video program of all downloads is used same broadcast strategy file.Present module 110 for showing the result of playing audio/video.
For example, at step S110, advertisement insert module 140 reads advertising strategy, and by audio/video playing module 120, carries out the broadcasting of this audio/video at step S120.
In broadcasting, carry out in process, whether the broadcasting that judges audio/video program at step S130 completes, if do not completed, at step S140, judge whether to arrive by the determined advertisement of advertising strategy insertion point, if arrived, at step S150 audio/video playing module 120, play audio/video advertisement, then flow process forwards step S120 to.
If do not arrive advertisement insertion point, the step S120 that flow process forwards to equally.In addition, if the judged result at step S130 is that audio/video program finishes playing, at step S160, audio/video playing module 120 sends to statistical module 130 by the relevant information of the audio/video program of this broadcasting and audio/video advertisement, and the program of statistical module 130 these broadcastings of statistics and relevant audio/video advertisement are also kept in memory module 150.
Like this, complete after this playback action, audio/video playing module 120 sends to statistical module 130 by the relevant information of the audio/video program of this broadcasting and audio/video advertisement, statistical module 130 is by this broadcast information, the number of times of the audio/video program of for example playing and relevant audio/video advertisement, is saved in memory module 150.The program play messages list reference of preserving in memory module 150
table 3.
While finishing playing, if wireless connections module 180 can be connected to audio/video Website server 200, by data sending/receiving module 160, will be stored in memory module 150
table 3send it back audio/video Website server 200, and will be kept in memory module 150
table 3initialization.While finishing playing, if wireless connections module 180 cannot be connected to audio/video Website server 200, wait for when can access audio/video Website server 200 next time and again will
table 3upload.According to embodiments of the invention, the identification information based on audio/video website is distinguished the source web of program, thereby when the historical information of uploading about audio/video program or advertisement, can exactly these information be uploaded to corresponding server.
For example, at step S210, wireless connections module 180 connects with audio/video Website server 200.Then, at step S220, from audio/video Website server 200, read the record of watching of relevant audio/video program.And judge that at step S230 whether this watches record is empty.If be not empty, at step S240, will watch/listen to record to be uploaded to audio/video Website server 200.Empty if, do not upload and watch/listen to record.
According to embodiments of the invention, the information shown in table 3 can be uploaded to audio/video Website server 200, is stored in database, or uploads to advertiser servers (not shown), facilitates advertiser's assessment advertisement delivery effect.
Table 2 audio/video programme information
Table 3 audio/video play history information
In addition, after having uploaded the information shown in table 3, can from local memory module 150, delete and upload successful audio/video play history information.
According to embodiments of the invention, in terminal equipment, Digital Broadcasting Receiver module 190 is for receiving digital broadcast signal (including but not limited to mobile TV and terrestrial DTV).Terminal use, when start, zapping and shutdown, generates an audience information by statistical module 130, and is saved in memory module 150.The form reference table 4 of concrete audience information.
According to embodiments of the invention, the information shown in table 4 can be uploaded to rating and collect server (not shown) ，Gong digital television program provider, ad-agency and digital-TV operator use.The audience information of successfully uploading is deleted in case repeat statistics from 150 memory modules.
Table 4 digital television receiving information
Described above is specific embodiment of the present invention, and within the scope of the present invention, above-described embodiment can also have a lot of variations.According to above, to introduction of the present invention, for those skilled in the art, do not depart from guidance of the present invention and scope, the present invention is made to various changes and variation is obvious.Therefore, the present invention attempts to be included in the various variations within the scope of the technology of the present invention.
Claims (18)
1. a terminal equipment that can accesses network, comprising:
Data reception/transmission device, for at least one server from network, download audio/video program and the audio/video advertisement being associated with this audio/video program and throw in strategy, describedly throw in the station address that strategy comprises mark audio/video program source, and unique identifier of the filename of audio/video advertisement, unique identifier, advertisement download time, binding audio/video program, play priority, broadcasting time, insertion position and insertion time;
Memory, for audio/video advertisement and the input strategy of storing the audio/video program of download and being associated with this audio/video program;
Advertisement insertion apparatus, is inserted into audio/video advertisement the assigned address of audio/video program according to throwing in strategy when playing the audio/video program of downloading and storing user;
Present device, for presenting audio/video program/advertisement;
Statistic device, the information of the audio/video program of storing at described memory for counting user broadcasting and the audio/video advertisement relevant to this audio/video program, and statistics is stored in described memory;
Wherein, at described data reception/transmission device, again during accesses network, the identification information of the source web based on audio/video program is uploaded to corresponding server by described statistics.
2. terminal equipment as claimed in claim 1, also comprise: digital broacast receiver, signal for tuning and decoded digital broadcast program, the signal receiving is presented by presenting device, wherein said statistic device is also added up the audience information of this digital broadcast program, and be stored in memory, and when described data reception/transmission device accesses network, upload described audience information.
3. terminal equipment as claimed in claim 1, wherein said information comprises that user plays the number of times of described advertisement.
4. terminal equipment as claimed in claim 1, wherein when described data reception/transmission device accesses network, the input strategy that upgrades audio/video advertisement and be associated with described audio/video advertisement.
5. terminal equipment as claimed in claim 1, wherein said statistics is uploaded to advertiser servers.
6. terminal equipment as claimed in claim 1, wherein said terminal equipment is portable mobile apparatus.
7. terminal equipment as claimed in claim 6, wherein said portable mobile apparatus comprises mobile phone, PMP, hand held television, PDA or notebook computer.
8. for a method for terminal equipment, comprise step:
At least one server from network is downloaded audio/video program and the audio/video advertisement being associated with this audio/video program and is thrown in strategy, describedly throw in the station address that strategy comprises mark audio/video program source, and unique identifier of the filename of audio/video advertisement, unique identifier, advertisement download time, binding audio/video program, play priority, broadcasting time, insertion position and insertion time;
The audio/video program that storage is downloaded and the audio/video advertisement being associated with this audio/video program and input strategy;
When playing the audio/video program of downloading and storing, user audio/video advertisement is inserted into the assigned address of audio/video program according to throwing in strategy;
Present and insert audio/video program/advertisement;
The information of the audio/video program that counting user broadcasting is stored and the audio/video advertisement relevant to this audio/video program, and store statistics;
Wherein, at described terminal equipment, again during accesses network, the identification information of the source web based on audio/video program is uploaded to corresponding server by described statistics.
9. method as claimed in claim 8, also comprises step:
The signal of tuning and receiving digital broadcast program;
Signal based on receiving is play digital broadcast program.
10. method as claimed in claim 8, wherein said information comprises that user plays the number of times of described advertisement and/or the number of times of audio/video program.
11. methods as claimed in claim 8, also comprise step: when described terminal equipment accesses network, and the input strategy that upgrades audio/video advertisement and be associated with described audio/video advertisement.
12. methods as claimed in claim 8, wherein said statistics is uploaded to advertiser servers.
13. 1 kinds of audio/video systems, comprising:
At least one server, each server comprises:
Audio/video data storehouse, for audio/video advertisement and the input strategy of storing audio/video program and being associated with this audio/video program;
Terminal equipment, comprising:
Data reception/transmission device, for the server from network, download audio/video program and the audio/video advertisement being associated with this audio/video program and throw in strategy, describedly throw in the station address that strategy comprises mark audio/video program source, and unique identifier of the filename of audio/video advertisement, unique identifier, advertisement download time, binding audio/video program, play priority, broadcasting time, insertion position and insertion time;
Memory, for audio/video advertisement and the input strategy of storing the audio/video program of download and being associated with this audio/video program;
Advertisement insertion apparatus, is inserted into audio/video advertisement the assigned address of audio/video program according to throwing in strategy when playing the audio/video program of downloading and storing user;
Present device, for presenting audio/video program/advertisement;
Statistic device, the information of the audio/video program of storing for counting user broadcasting and the audio/video advertisement relevant to this audio/video program, and statistics is stored in described memory;
Wherein, at described data reception/transmission device, again during accesses network, the identification information of the source web based on audio/video program is uploaded to corresponding server by described statistics.
14. audio/video systems as claimed in claim 13, described terminal equipment also comprises: digital broacast receiver, signal for tuning and decoded digital broadcast program, the signal receiving is presented by presenting device, wherein said statistic device is also added up the audience information of this digital broadcast program, and be stored in memory, and when described data reception/transmission device accesses network, upload described audience information.
15. audio/video systems as claimed in claim 13, wherein said server also comprises for generating the tactful tactful generating apparatus of described input.
16. audio/video systems as claimed in claim 13, wherein said information comprises that user plays the number of times of described advertisement and/or the audience information of audio/video program.
17. audio/video systems as claimed in claim 13, wherein when described data reception/transmission device accesses network, the input strategy that upgrades audio/video advertisement and be associated with described audio/video advertisement.
18. audio/video systems as claimed in claim 13, wherein said statistics is uploaded to advertiser servers.
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| CN200810214423.8A CN101662647B (en) | 2008-08-26 | 2008-08-26 | Terminal equipment, audio/video system and method thereof |
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| CN200810214423.8A CN101662647B (en) | 2008-08-26 | 2008-08-26 | Terminal equipment, audio/video system and method thereof |
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