CN110636328B - Method and system for monitoring cinema advertisement playing - Google Patents
Method and system for monitoring cinema advertisement playing Download PDFInfo
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- CN110636328B CN110636328B CN201910824611.0A CN201910824611A CN110636328B CN 110636328 B CN110636328 B CN 110636328B CN 201910824611 A CN201910824611 A CN 201910824611A CN 110636328 B CN110636328 B CN 110636328B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/10—File systems; File servers
- G06F16/14—Details of searching files based on file metadata
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a method and a system for monitoring and broadcasting cinema advertisement broadcasting, wherein the method comprises the following steps: reading and recording the total duration of executing the SPL and the duration of executing the SPL of the monitored showing server; acquiring the currently played SPL from a monitored showing server at preset time intervals; when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL; updating an advertisement monitoring information table according to the stored CPL statistics; the advertisement monitoring information table comprises the advertisements CPL of different scenes of each cinema, the played times of the advertisements, and the difference between the target played times and the played times. The invention not only solves the problems that the real-time monitoring and broadcasting of the advertisement is limited by the network quality of the Internet, long time delay, large acquisition difficulty and the like, but also can obtain the reliable and untampered SPL, thereby effectively improving the accuracy of the monitoring result and the system stability.
Description
Technical Field
The invention relates to a cinema monitoring and broadcasting technology, in particular to a method and a system for monitoring and broadcasting cinema advertisement broadcasting.
Background
When a cinema shows a film, advertisements (including a patch advertisement) are added before and after the cinema shows the film and are played, so that an important income source of the cinema and film players is realized, how to ensure that the advertisements are normally played and meet the play times specified by both parties according to an agreement is very important for guaranteeing the market order and the interests of all parties, especially the interests of advertisers.
At present, the monitoring and broadcasting of the showing content mainly adopts a mode of collecting showing information in real time, but for the monitoring and broadcasting of the short-time advertisement playing, the difficulty of collecting the showing information in real time is higher. Because the service end for monitoring and broadcasting the advertisement playing is far away from a plurality of monitored projection equipment positioned in different cinemas, the projection information acquisition time is prolonged, and each advertisement is usually only images in very short time such as 5 seconds, 10 seconds, 15 seconds and the like, the real-time acquisition of the projection information is easy to lose the packet, and also occupies a large amount of memory resources of the service end and the projection equipment, so that the congestion is caused, and the accuracy and the reliability of the monitoring and broadcasting result are reduced.
In summary, it is desirable to design a new scheme for monitoring and broadcasting cinema advertisements, so as to solve the problems of poor quality, long time and high difficulty in acquiring data acquired under the internet in real-time monitoring and broadcasting of advertisements.
Disclosure of Invention
The invention aims to solve the technical problem that the accuracy and the reliability of a monitoring and broadcasting result are reduced due to the difficulties of poor network quality, long time delay, high acquisition difficulty and the like of data acquisition under the Internet in the conventional advertisement real-time monitoring and broadcasting.
In order to solve the technical problem, the technical scheme adopted by the invention is to provide a method for monitoring and broadcasting cinema advertisements, which comprises the following steps:
reading and recording the total duration of executing the SPL and the duration of executing the SPL of the monitored showing server;
acquiring the currently played SPL from a monitored showing server at preset time intervals; when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL;
updating an advertisement monitoring information table according to the stored CPL statistics; each entry of the advertisement monitoring information table comprises an advertisement CPL item, a cinema name item, an advertisement played time item, and a difference item between a target playing time and a played time.
In the above method, further comprising:
the method comprises the steps that playing state information is obtained in real time from a monitored showing server, wherein the playing state information comprises showing states and non-showing states;
and when the acquired playing state information is in a showing state, reading and recording the total duration of executing the SPL and the duration of executing the SPL.
In the method, the SPL currently played is acquired from a monitored showing server at preset time intervals; and when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL, wherein the method comprises the following steps:
acquiring the currently played SPL from the monitored showing server at preset time intervals, and reading showing action information of each CPL and the showing equipment on the SPL;
when the duration of the executed SPL is not less than half of the total duration of the executed SPL, judging whether the same SPL exists in the database according to the information of each CPL and the projection action of the projection equipment, and if not, storing all the CPLs in the SPL.
In the method, the digital files of the playing content comprise a first digital file of a feature film and a second digital file of a video image except the feature film; further comprising:
and naming each second digital file by using a unique file name and a corresponding Chinese name, uniformly distributing the second digital files to detected showing servers of various cinemas, and storing the file name, the corresponding Chinese name, the target playing times and other related information into a second digital file sending statistical table in an associated manner.
In the above method, the updating of the advertisement monitoring information table according to the stored CPL statistics includes the following steps:
searching a second digital file distribution statistical table by utilizing the CPL file name, and judging whether an item corresponding to the CPL exists in the advertisement monitoring information table or not when the same file name exists;
if the CPL does not exist, adding the corresponding entry of the CPL into the advertisement monitoring information table, and counting and updating the advertisement monitoring information table according to a second digital file distribution statistical table;
and if so, statistically updating the advertisement monitoring information table according to the second digital file distribution statistical table.
In the method, when the preset period is reached, according to the difference item between the target playing times and the played times, the advertisement playing abnormal conditions of different cinemas in different areas are visually alarmed, specifically:
different colors are adopted to define different alarm levels;
each user can flexibly set an advertisement playing time difference threshold value of each alarm level according to the requirement standard of the user on the advertisement playing time difference, wherein the advertisement playing time difference is the difference between the target playing time and the played time;
and acquiring the difference between the target playing times and the played times, comparing the difference with the advertisement playing time difference threshold value of each alarm level, judging the alarm level to which the alarm level belongs, and displaying the corresponding color of the alarm level.
In the method, each entry of the advertisement monitoring information table further comprises a CPL playing voucher item, the CPL playing voucher item is linked with a monitoring detailed table, and the CPL playing voucher item is clicked to display the corresponding monitoring detailed table;
the monitoring detail list comprises a showing hall, a scene, a file name of the CPL, a Chinese name corresponding to the CPL, a CPL playing time, a CPL playing starting and stopping time and a CPL type of each advertisement playing.
The invention also provides a system for monitoring the playing of the cinema advertisement, which comprises:
the SPL execution time acquisition module is used for reading and recording the total SPL execution time and the executed SPL time of the monitored showing server for executing the play list SPL;
the CPL information acquisition module is used for acquiring the currently played SPL from the monitored showing server at preset time intervals; when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL;
the monitoring broadcast information generating module is used for updating an advertisement monitoring broadcast information table according to the stored CPL statistics; each entry of the advertisement monitoring information table comprises an advertisement CPL item, a cinema name item, an advertisement played time item, and a difference item between a target playing time and a played time.
In the above system, further comprising:
the playing state acquisition module is used for acquiring playing state information in real time from the monitored showing server, wherein the playing state information comprises showing states and non-showing states; when the acquired playing state information is in a showing state, sending a message for starting acquiring the execution time of the SPL;
and the SPL execution time acquisition module receives the message, starts to read and record the total time length for executing the SPL and the time length for executing the SPL in real time.
In the above system, the CPL information acquisition module includes:
the SPL acquisition unit is used for acquiring the currently played SPL from the monitored showing server at preset intervals;
the CPL information reading unit is used for reading all CPLs from the currently played SPL;
and the CPL information storage unit is used for storing all CPLs read from the SPL when the executed SPL is not less than half of the total duration of the executed SPL.
In the above system, the CPL information storage unit includes:
the CPL information storage state judgment component is used for judging whether the same SPL exists in the database according to each read CPL, and if the same SPL exists in the database, the advertisement monitoring and broadcasting of the local site is ended; otherwise, all CPLs in the SPL are stored.
Compared with the prior art, the method and the system have the advantages that the currently played SPL is obtained from the showing server at intervals of preset time (non-real time) to realize the monitoring and broadcasting of the short-duration advertisements of the cinema, and the reliable SPL is obtained by utilizing the characteristic that the currently executed SPL cannot be modified any more when the total duration of the execution of the SPL is more than half of the total duration, so that the CPLs of all the advertisements on the SPL are obtained, and the CPLs are subjected to statistical analysis to obtain an advertisement monitoring and broadcasting information table; the method solves the problems of poor network quality, time delay and high acquisition difficulty of data acquired under the Internet in the real-time monitoring and broadcasting of the advertisements, can acquire reliable and untampered SPLs, and effectively improves the accuracy of detection results and the system stability.
Drawings
Fig. 1 is a flowchart of a method for monitoring cinema advertisement playing according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating the step S10 according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating step S20 according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating the step S30 according to an embodiment of the present invention;
fig. 5 is a block diagram of a system for monitoring cinema advertisement playback according to an embodiment of the present invention.
Detailed Description
The invention discloses a method and a system for monitoring and broadcasting cinema advertisement broadcasting, which not only solve the problems of poor network quality, time delay, difficult acquisition and the like of acquiring data under the Internet in real time monitoring and broadcasting short-duration advertisements, but also can obtain reliable and untampered SPL, thereby effectively improving the accuracy of monitoring results and the stability of the system. The invention is described in detail below with reference to the drawings and the detailed description.
The first embodiment.
As shown in fig. 1, the method for monitoring cinema advertisement playing provided in this embodiment includes the following steps:
step S10, the monitored showing server executes SPL (playlist) to show, reads and records the total duration of executing SPL and the duration of executing SPL; wherein, the SPL includes a plurality of CPLs (digital files for playing contents, digital files including prints and advertisements), and projection motion information of the projection equipment, etc.; the projection server sequentially controls projection devices (including a projection server, a projector, network equipment, a field lamp, a shading plate and the like) to perform relevant actions of projection according to various information recorded by the SPL.
Step S20, the monitoring and broadcasting service platform acquires the currently played SPL from the monitored showing server at preset time intervals; and when the duration of the executed SPL is not less than half of the total duration of the executed SPL (according to the characteristic that half of the executed SPL cannot be changed), all CPLs read from the SPL are stored, and each CPL comprises a CPL file name and CPL playing start and stop time.
Step S30, updating an advertisement monitoring information table according to the stored CPL statistics; the advertisement monitoring information table comprises a plurality of entries, and each entry comprises an advertisement CPL (including a file name of the CPL and a corresponding Chinese name), a cinema name, the number of times the advertisement has been played, the difference between the target number of times and the number of times the advertisement has been played, and the like.
In this embodiment, each entry of the advertisement monitoring information table further includes a CPL playing voucher item, the CPL playing voucher item is linked to a monitoring detail table, and the monitoring detail table records the playing details of the entry corresponding to the CPL of the advertisement in the corresponding theater; specifically, the monitoring and broadcasting schedule includes a theater, a scene, a file name of the CPL, a chinese name corresponding to the CPL, a CPL broadcasting time, a CPL broadcasting start-stop time, a CPL type (feature, advertisement, trailer, catkin, etc.), and the like, where the advertisement is broadcasted each time; clicking the CPL playing voucher item to display a corresponding monitoring list, and checking or downloading the list; when the advertisement putting company puts a question on the advertisement monitoring result, the question can be shown to the other party as evidence.
In an embodiment, as shown in fig. 2, step S10 includes the following steps:
step S11, the monitoring service platform acquires playing state information in real time from each monitored showing server, wherein the playing state information comprises showing states and non-showing states;
step S12, judging whether the acquired playing state information is the showing state, if yes, executing step S13; otherwise, go to step S11;
step S13, notifying the monitored presentation server to read and record the total duration of executing SPL and the duration of executing SPL.
In this embodiment, as shown in fig. 3, in order to avoid repeated acquisition of SPL for each session of the monitored presentation server, which results in repeated statistics of advertisement playing and results in inaccurate monitoring result of the advertisement, step S20 includes the following steps:
step S21, the monitoring and broadcasting service platform acquires the currently-played SPL from the monitored showing server at preset time intervals, and reads the showing action information of each CPL and the showing equipment on the SPL;
step S22, judging whether the duration of the executed SPL is not less than half of the total duration of the executed SPL, if so, executing step S23; otherwise, go to step S21;
step S23, according to each CPL and the information of the showing action of the showing equipment, judging whether the same SPL exists in the database, if so, ending the monitoring and the showing of the advertisement in the local field; otherwise, go to step S24;
and step S24, storing all CPLs in the SPL.
In the present embodiment, the digital files of the played contents include a first digital file of a feature film and a second digital file of video images (including advertisements, a feature film, a trailer, etc.) other than the feature film;
considering that the monitoring of the advertisement is mainly monitoring of the content consistency and monitoring of the number of playing times of the content, the distribution of the second digital file includes:
naming each second digital file by using a unique file name and a corresponding Chinese name, and uniformly distributing the second digital files (including advertisements, catkins, trailers and the like) to detected showing servers of various cinemas by a monitoring and broadcasting service platform; and storing the file name, the corresponding Chinese name, the target playing times and other related information into a second digital file sending statistical table in an associated manner; that is, in the advertisement monitoring and broadcasting system, a second digital file uses a unique file name (english name) and a corresponding chinese name, that is, an advertisement uses a unique file name and a corresponding chinese name.
For the advertisement monitoring and broadcasting system adopting the advertisement distribution, the advertisement monitoring and broadcasting information table is updated according to the stored CPL statistics, as shown in FIG. 4, the method comprises the following steps:
step S31, sequentially traversing each CPL on the SPL;
step S32, searching a second digital file distribution statistical table by utilizing the CPL file name, if the same file name exists, executing step S33, otherwise, executing step S36;
step S33, searching whether an item corresponding to the CPL exists in the advertisement monitoring information table, and if so, executing step S35; otherwise, go to step S34;
step S34, adding the corresponding entry of the CPL in the advertisement monitoring information table;
step S35, the advertisement monitoring information table is updated according to the statistics of the second digital file distribution statistical table;
step S36, judging whether all CPLs on the SPL are traversed or not, if so, ending the monitoring and broadcasting of the field; otherwise, step S31 is executed.
In this embodiment, the first digital file of the feature film is found by using the start-stop playing time of the film scheduling information, and the advertisement monitoring information table is updated according to the statistics of other digital files.
In this embodiment, in a predetermined time limit (an advertisement playing time limit agreed by an agreement between an advertisement delivering party and an advertisement receiving party), the advertisement playing conditions of different theaters in different areas are visually warned according to a difference item between a target playing time and a played time, specifically:
different colors are adopted to define different alarm levels; clear at a glance, the user that is more convenient for different management needs knows the difference of warning severity fast from different angles, dimension, fineness and granularity, and specifically, the level of reporting an emergency and asking for help or increased vigilance is defined as from high to low in proper order: red, orange, yellow, pink, blue, green, white;
each user can flexibly set the advertisement playing time difference threshold value of each alarm level according to the requirement standard of the user on the advertisement playing time difference; the difference of the advertisement playing times is the difference between the target playing times and the played times;
and acquiring the difference between the target playing times and the played times, comparing the difference with the advertisement playing time difference threshold value of each alarm level, judging the alarm level to which the alarm level belongs, and displaying the corresponding color of the alarm level.
For example, the monitoring service platform sets three alarm levels, which are defined from high to low in sequence as follows: red, orange, yellow; according to the requirement standard of the user A, setting the difference threshold of the advertisement playing times of the highest alarm level to be more than 200 times, setting the difference threshold of the advertisement playing times of the middle alarm level to be more than 100 times and less than or equal to 200 times, setting the difference threshold of the advertisement playing times of the lowest alarm level to be more than 0 times and less than or equal to 30 times, and displaying red in the relevant position in a broadcast playing distribution diagram or table when the difference between the target playing times and the played times is more than 200 times and belongs to the highest alarm level, and so on.
Example two.
The present embodiment provides a system for monitoring cinema advertisement playing, as shown in fig. 5, including:
the SPL execution time acquisition module 10 is configured to read and record a total SPL execution time and a SPL executed time for the monitored presentation server to execute the playlist SPL;
the CPL information acquisition module 20 is configured to acquire an SPL currently played from the monitored projection server at preset time intervals; when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL;
the monitoring information generating module 30 is used for updating the advertisement monitoring information table according to the stored CPL statistics; each entry of the advertisement monitoring information table comprises an advertisement CPL item, a cinema name item, an advertisement played time item, and a difference item between a target playing time and a played time.
In this embodiment, the system further includes a playing status obtaining module 40, configured to obtain playing status information in real time from each monitored presentation server; if the playing state information is in a playing state, the monitored showing server is indicated to execute the SPL, showing is started, at the moment, a message for starting acquisition of the execution time of the SPL is sent, and if the playing state information is in a non-playing state, the playing state information is continuously acquired in real time;
after receiving the message, the SPL execution time acquisition module 10 starts to read and record the total SPL execution time and the SPL executed time in real time.
In the present embodiment, the CPL information acquisition module 20 includes:
an SPL obtaining unit 21, configured to obtain an SPL currently played from the monitored presentation server at preset time intervals;
a CPL information reading unit 22, configured to read all CPLs from the currently played SPL;
and a CPL information storage unit 23, configured to store all CPLs read from the SPL when the executed SPL duration is not less than half of the total SPL duration.
In this embodiment, the CPL information storage unit 23 includes a CPL information storage state determination component, which is used to determine whether the same SPL already exists in the database according to each read CPL, and if so, the CPL of the SPL is not stored any more, and the advertisement playing monitoring of the local site is ended; otherwise, all the CPL information in the SPL is stored.
In this embodiment, each module of the system for monitoring the broadcasting of the cinema advertisement may be respectively disposed on the monitoring service platform (CPL information acquisition module 20, monitoring information generation module 30) of the intelligent cinema monitoring system and the showing server (SPL execution time acquisition module 10) of each theater, or may exist in the intelligent cinema monitoring system in an independent manner, so as to monitor the cinema advertisement.
The present invention is not limited to the above-mentioned preferred embodiments, and any structural changes made under the teaching of the present invention shall fall within the scope of the present invention, which is similar or similar to the technical solutions of the present invention.
Claims (8)
1. A method for monitoring the playing of cinema advertisements is characterized by comprising the following steps:
reading and recording the total duration of executing the SPL and the duration of executing the SPL of the monitored showing server;
acquiring the currently played SPL from a monitored showing server at preset time intervals; when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL;
updating an advertisement monitoring information table according to the stored CPL statistics; each item of the advertisement monitoring information table comprises an advertisement CPL item, a cinema name item, an advertisement played time item, and a difference item between a target playing time and a played time;
the digital file CPL of the playing content comprises a first digital file of a feature film and a second digital file of a video image except the feature film; the method further comprises the following steps:
naming each second digital file by using a unique file name and a corresponding Chinese name, uniformly distributing the second digital files to detected showing servers of various cinemas, and storing the file name, the corresponding Chinese name and the target playing times in a second digital file distribution statistical table in an associated manner;
wherein, the updating of the advertisement monitoring information table according to the stored CPL statistics comprises the following steps:
searching a second digital file distribution statistical table by utilizing the CPL file name, and judging whether an item corresponding to the CPL exists in the advertisement monitoring information table or not when the same file name exists;
if the CPL does not exist, adding the corresponding entry of the CPL into the advertisement monitoring information table, and counting and updating the advertisement monitoring information table according to a second digital file distribution statistical table;
and if so, statistically updating the advertisement monitoring information table according to the second digital file distribution statistical table.
2. The method of claim 1, further comprising:
the method comprises the steps that playing state information is obtained in real time from a monitored showing server, wherein the playing state information comprises showing states and non-showing states;
and when the acquired playing state information is in a showing state, reading and recording the total duration of executing the SPL and the duration of executing the SPL.
3. The method of claim 1, wherein the currently playing SPL is obtained from the monitored presentation server at preset time intervals; and when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL, wherein the method comprises the following steps:
acquiring the currently played SPL from the monitored showing server at preset time intervals, and reading showing action information of each CPL and the showing equipment on the SPL;
when the duration of the executed SPL is not less than half of the total duration of the executed SPL, judging whether the same SPL exists in the database according to the information of each CPL and the projection action of the projection equipment, and if not, storing all the CPLs in the SPL.
4. The method according to claim 1, further comprising visually alarming the abnormal advertisement broadcasting condition of different theaters in different areas according to the difference term between the target broadcasting times and the broadcasting times when the predetermined period is reached, specifically:
different colors are adopted to define different alarm levels;
each user can flexibly set an advertisement playing time difference threshold value of each alarm level according to the requirement standard of the user on the advertisement playing time difference, wherein the advertisement playing time difference is the difference between the target playing time and the played time;
and acquiring the difference between the target playing times and the played times, comparing the difference with the advertisement playing time difference threshold value of each alarm level, judging the alarm level to which the alarm level belongs, and displaying the corresponding color of the alarm level.
5. The method according to any of claims 1-4, wherein each entry of said advertisement broadcasting monitoring information table further comprises a CPL broadcasting voucher item, said CPL broadcasting voucher item is linked with a broadcasting monitoring detail table, and said CPL broadcasting voucher item is clicked to display the corresponding broadcasting monitoring detail table;
the monitoring detail list comprises a showing hall, a scene, a file name of the CPL, a Chinese name corresponding to the CPL, a CPL playing time, a CPL playing starting and stopping time and a CPL type of each advertisement playing.
6. A system for monitoring the playback of a theatre advertisement, comprising:
the SPL execution time acquisition module is used for reading and recording the total SPL execution time and the executed SPL time of the monitored showing server for executing the play list SPL;
the CPL information acquisition module is used for acquiring the currently played SPL from the monitored showing server at preset time intervals; when the duration of the executed SPL is not less than half of the total duration of the executed SPL, storing the digital files CPL of all the playing contents read from the SPL;
the monitoring broadcast information generating module is used for updating an advertisement monitoring broadcast information table according to the stored CPL statistics; each item of the advertisement monitoring information table comprises an advertisement CPL item, a cinema name item, an advertisement played time item, and a difference item between a target playing time and a played time;
the digital file CPL of the playing content comprises a first digital file of a feature film and a second digital file of a video image except the feature film; naming each second digital file by using a unique file name and a corresponding Chinese name, uniformly distributing the second digital files to detected showing servers of various cinemas, and storing the file name, the corresponding Chinese name and the target playing times in a second digital file distribution statistical table in an associated manner;
wherein, the monitoring information generating module is further configured to:
searching a second digital file distribution statistical table by utilizing the CPL file name, and judging whether an item corresponding to the CPL exists in the advertisement monitoring information table or not when the same file name exists;
if the CPL does not exist, adding the corresponding entry of the CPL into the advertisement monitoring information table, and counting and updating the advertisement monitoring information table according to a second digital file distribution statistical table;
and if so, statistically updating the advertisement monitoring information table according to the second digital file distribution statistical table.
7. The system of claim 6, further comprising:
the playing state acquisition module is used for acquiring playing state information in real time from the monitored showing server, wherein the playing state information comprises showing states and non-showing states; when the acquired playing state information is in a showing state, sending a message for starting acquiring the execution time of the SPL;
and the SPL execution time acquisition module receives the message, starts to read and record the total time length for executing the SPL and the time length for executing the SPL in real time.
8. The system of claim 6, wherein the CPL information acquisition module comprises:
the SPL acquisition unit is used for acquiring the currently played SPL from the monitored showing server at preset intervals;
the CPL information reading unit is used for reading all CPLs from the currently played SPL;
and the CPL information storage unit is used for storing all CPLs read from the SPL when the executed SPL is not less than half of the total duration of the executed SPL.
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| CN101656755A (en) * | 2008-08-22 | 2010-02-24 | 华为技术有限公司 | Method and device for transmitting and broadcasting advertising programs |
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