CN106127516A - A kind of method and device adding up advertisement putting data - Google Patents
A kind of method and device adding up advertisement putting data Download PDFInfo
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- CN106127516A CN106127516A CN201610460100.1A CN201610460100A CN106127516A CN 106127516 A CN106127516 A CN 106127516A CN 201610460100 A CN201610460100 A CN 201610460100A CN 106127516 A CN106127516 A CN 106127516A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a kind of method and device adding up advertisement putting data, in order to realize the purpose of the ad data that statistics is thrown in.Described method includes: monitoring advertising display event；When monitoring advertisement and being demonstrated, the advertisement putting planning chart pre-build is searched advertiser's mark that this advertisement is corresponding；In advertisement putting statistical table, the value showing number of times that described advertiser identifies correspondence increases by the first default value.
Description
Technical field
The present invention relates to technical field of internet application, particularly to a kind of method adding up advertisement putting data and dress
Put.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
In Internet advertising, there is the situation throwing in advertisement to the mobile terminal of user.Such as, user is by mobile whole
End (such as the terminal such as mobile phone, intelligent watch) shakes the activity participating in certain program, mobile terminal display loose-leaf, is living simultaneously
Dynamic page display advertisement.So, the technical problem that the ad data of input becomes urgently to be resolved hurrily how is added up.
Summary of the invention
The present invention provides a kind of method and device adding up advertisement putting data, in order to realize the ad data that statistics is thrown in
Purpose.
The present invention provides a kind of method adding up advertisement putting data, including:
Monitoring advertising display event；
When monitoring advertisement and being demonstrated, search, in the advertisement putting planning chart pre-build, the advertisement that this advertisement is corresponding
Principal mark is known, and wherein, described advertisement putting planning chart includes advertisement, advertiser's mark and shows the corresponding relation of number of times；
In advertisement putting statistical table, the value showing number of times that described advertiser identifies correspondence increases by the first present count
Value.
In an embodiment of the present invention, described method also includes:
If described advertisement is demonstrated repeatedly, then in described advertisement putting statistical table, for every time by described advertisement principal mark
Know the corresponding value showing number of times and increase described first default value.
In an embodiment of the present invention, described method also includes:
Record the mark of the user terminal of each display advertisement, determine the number of users of actual displaying；
The described actual number of users shown that will determine, recorded the described advertisement principal mark in described advertisement putting statistical table
In the field of the number of users knowing corresponding actual displaying.
In an embodiment of the present invention, described method also includes:
Described advertisement is card certificate, when described card certificate is got after displaying, in described advertisement putting statistical table, by institute
State advertiser identify correspondence the value getting number of times increase by the second default value.
In an embodiment of the present invention, described method also includes:
The mark of the user terminal of card certificate got in record every time, determines and gets number of users；
Getting number of users described in determining, the described advertiser that recorded in described advertisement putting statistical table identifies correspondence
The field getting number of users in.
In an embodiment of the present invention, described method also includes:
The price numerical value once showing described advertisement is searched in described advertisement putting planning chart；
After showing described advertisement, the described advertiser in described advertisement putting statistical table identifies the consumption of correspondence every time
The field of the amount of money increases the price numerical value of described advertisement.
In an embodiment of the present invention, described method also includes:
Increase described in the described advertiser of described advertisement putting statistical table identifies the field of corresponding spending amount
During the price numerical value of advertisement, record increases the moment of the price numerical value of described advertisement.
The present invention also provides for a kind of device adding up advertisement putting data, including:
Monitoring module, is used for monitoring advertising display event；
Searching module, for when monitoring advertisement and being demonstrated, searching in the advertisement putting planning chart pre-build should
Advertiser's mark that advertisement is corresponding, wherein, described advertisement putting planning chart includes advertisement, advertiser's mark and shows number of times
Corresponding relation；
Statistical module, in advertisement putting statistical table, the value showing number of times that described advertiser identifies correspondence increases
Add the first default value.
In an embodiment of the present invention, described statistical module is additionally operable to:
If described advertisement is demonstrated repeatedly, then in described advertisement putting statistical table, for every time by described advertisement principal mark
Know the corresponding value showing number of times and increase described first default value.
In an embodiment of the present invention, described statistical module is additionally operable to:
Record the mark of the user terminal of each display advertisement, determine the number of users of actual displaying；
The described actual number of users shown that will determine, recorded the described advertisement principal mark in described advertisement putting statistical table
In the field of the number of users knowing corresponding actual displaying.
In embodiments of the present invention, monitor advertising display event, when monitoring advertisement and being demonstrated, wide pre-build
Accuse to throw in and planning chart is searched advertiser's mark that this advertisement is corresponding, and then in advertisement putting statistical table, advertiser is identified
The corresponding value showing number of times increases by the first default value.As can be seen here, the embodiment of the present invention is by entering advertising display event
Row monitoring, it is achieved to showing that number of times is added up in advertisement putting statistical table.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 show in one embodiment of the invention the flow chart of the method for statistics advertisement putting data；
Fig. 2 show in another embodiment of the present invention the flow chart of the method for statistics advertisement putting data；And
Fig. 3 show in one embodiment of the invention the structural representation of the device of statistics advertisement putting data.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Being illustrated in figure 1 in one embodiment of the invention the flow chart of the method for statistics advertisement putting data, the method includes
Following steps S11-S13.
Step S11, monitors advertising display event.
In this step, the user of user terminal (such as the terminal such as mobile phone, intelligent watch) can shake one by user terminal
Shake the activity participating in certain program, thus initiate to participate in the request of specified activities, and then the clothes at this user terminal logon account place
Business device receives this request, and obtains the user profile of user terminal.Subsequently, server is by user profile and the advertisement putting preset
Condition is mated, and obtains the advertisement mated with user profile.Finally, by advertisement putting to user terminal, with at user terminal
Specified activities loose-leaf on show this advertisement.
Further, the user profile of server acquisition user terminal can obtain in the following manner.
Mode one, server pre-saves the user profile of user terminal, and now, server can be from server local
Obtain the user profile of the user terminal pre-saved.
Mode two, carries the user profile of user terminal in the request that server receives, now, server can be from
This request parses the user profile of user terminal.
Mode three, server is initiated to obtain the message of the user profile of user terminal, is received user terminal to user terminal
The user profile submitted to.
Mode four, during user terminal login service device, server obtains the user profile of user terminal.
In the alternative embodiment of the present invention, user profile can include that user's sex, age of user, user are interested
The operator of key word, the type of operating system of user terminal, the device type of user terminal, user terminal access, user
The time that the geographical location information of terminal, described request are corresponding, etc., the invention is not restricted to this.The advertisement putting condition preset
User's sex, age of user, key word that user is interested, the type of operating system of user terminal, user can be included eventually
The time that operator that the device type of end, user terminal access, the geographical location information of user terminal, described request are corresponding,
Etc., the invention is not restricted to this.
The embodiment of the present invention can preset advertisement putting condition for different advertisements, and such as, the advertisement of advertisement 1 correspondence is thrown
Condition of putting for " female, whitening sun protection, Haikou ", the advertisement putting condition of advertisement 2 correspondence be " male, 28-32 year, Europe Cup, Bei Jinghai
Shallow lake district ", the advertisement putting condition of advertisement 3 correspondence be " man, 45 years old, outdoor, motion, football ", by user profile respectively with above-mentioned
Advertisement putting condition is mated, and obtains the advertisement that the advertisement putting condition of coupling is corresponding.As, user profile is " man, football ",
Advertisement corresponding to advertisement putting condition now obtaining coupling is advertisement 2 and advertisement 3.And for example, user profile is " female, Haikou ",
Advertisement corresponding to advertisement putting condition then obtaining coupling is advertisement 1.It is only illustrative it should be noted that enumerate herein,
It is not limiting as the present invention.
Step S12, when monitoring advertisement and being demonstrated, searches this advertisement pair in the advertisement putting planning chart pre-build
The advertiser's mark answered, wherein, this advertisement putting planning chart includes advertisement, advertiser's mark and shows the corresponding pass of number of times
System.
In this step, advertisement putting planning chart can including, advertiser identifies, (plan can be right to plan title
Answer an advertisement), planned start time and end time, bid (showing price once), budget (every day throws in total price),
Advertisement and identifier, other advertisement putting condition, etc., the invention is not restricted to this.
Step S13, in advertisement putting statistical table, the value increase by first showing number of times that advertiser identifies correspondence is preset
Numerical value.
In this step, advertisement putting statistical table can include advertiser identify, plan title, various statistical items (as
Show number of times, actual show number of users, get number of times, get number of users etc.), spending amount on the same day, etc., the present invention is not
It is limited to this.Further, the first default value can be 1 or other numerical value, can be configured according to the actual requirements, the present invention
This is not restricted by embodiment.
In embodiments of the present invention, monitor advertising display event, when monitoring advertisement and being demonstrated, wide pre-build
Accuse to throw in and planning chart is searched advertiser's mark that this advertisement is corresponding, and then in advertisement putting statistical table, advertiser is identified
The corresponding value showing number of times increases by the first default value.As can be seen here, the embodiment of the present invention is by entering advertising display event
Row monitoring, it is achieved to showing that number of times is added up in advertisement putting statistical table.
In the alternative embodiment of the present invention, if the advertisement that step S12 is mentioned is demonstrated repeatedly, then add up in advertisement putting
In table, increase by the first default value for the value showing number of times that advertiser is identified correspondence every time.For example, it is possible to arrange first
Default value is 1, or arranges the form that the first default value is time and numerical value, as " the xx moment xx month, xx day shows 1
Secondary ", in case subsequent statistical within a period of time show number of times, actual show number of users, get number of times, get number of users etc.
Information.It should be noted that be only illustrative herein, do not limit the invention.
In the alternative embodiment of the present invention, when advertisement is demonstrated repeatedly, it may be possible to shown by a user terminal,
Being likely to be shown by multiple user terminals, in order to determine the number of users of actual displaying, embodiments providing one can
The scheme of choosing, i.e. record the mark of the user terminal of each display advertisement, determine the number of users of actual displaying, and then will determine
The number of users of actual displaying, recorded the number of users that the advertiser in advertisement putting statistical table identifies the actual displaying of correspondence
In field.
In the alternative embodiment of the present invention, advertisement can be divided into card certificate, specify commodity, advertising pictures to promote, etc., this
Invention is not limited to this.If advertisement is card certificate, then when this card certificate is got after displaying, in advertisement putting statistical table, will be wide
The value getting number of times accusing principal mark knowledge corresponding increases by the second default value.Here the second default value can be 1 or other number
Value, can be configured according to the actual requirements, and this is not restricted by the embodiment of the present invention.
In the alternative embodiment of the present invention, when card certificate is got repeatedly, it may be possible to got by a user terminal,
It is likely to be got by multiple user terminals, actual gets number of users to determine, embodiments provide a kind of optional
Scheme, i.e. the mark of user terminal of card certificate got in record every time, determines and gets number of users, and then gets use by determine
Amount, recorded in the field getting number of users that the advertiser in advertisement putting statistical table identifies correspondence.
In the alternative embodiment of the present invention, it is also possible to search the price of a display advertisement in advertisement putting planning chart
Numerical value, after each display advertisement, increases in the advertiser of advertisement putting statistical table identifies the field of corresponding spending amount
Add the price numerical value of advertisement.
In the alternative embodiment of the present invention, it is also possible to the advertiser in advertisement putting statistical table identifies the consumption of correspondence
When increasing the price numerical value of advertisement in the field of the amount of money, record increases the moment of the price numerical value of advertisement, in case subsequent statistical exists
The overall consumption amount of money in a period of time.For example, it is possible at the subsequent statistical overall consumption amount of money etc. of one day.
Below by a specific embodiment be discussed in detail the present invention statistics advertisement putting data method realize process.
Being illustrated in figure 2 in another embodiment of the present invention the flow chart of the method for statistics advertisement putting data, the method includes following step
Rapid S21-S25.
Step S21, receives the request of the participation specified activities that user terminal is initiated, and obtains the user profile of user terminal.
In this step, user profile can include user's sex, age of user, key word that user is interested, user
The operator of the type of the operating system of terminal, the device type of user terminal, user terminal access, the geographical position of user terminal
Confidence breath, the time of described request correspondence, etc., the invention is not restricted to this.The advertisement putting condition preset can include user
Sex, age of user, key word that user is interested, the type of operating system of user terminal, the device type of user terminal,
The time that operator that user terminal accesses, the geographical location information of user terminal, described request are corresponding, etc., the present invention is not
It is limited to this.
Step S22, mates user profile with the advertisement putting condition preset, and obtain mating with user profile is wide
Accuse.
The embodiment of the present invention can preset advertisement putting condition for different advertisements, and such as, the advertisement of advertisement 1 correspondence is thrown
Condition of putting for " female, whitening sun protection, Haikou ", the advertisement putting condition of advertisement 2 correspondence be " male, 28-32 year, Europe Cup, Bei Jinghai
Shallow lake district ", the advertisement putting condition of advertisement 3 correspondence be " man, 45 years old, outdoor, motion, football ", by user profile respectively with above-mentioned
Advertisement putting condition is mated, and obtains the advertisement that the advertisement putting condition of coupling is corresponding.As, user profile is " man, football ",
Advertisement corresponding to advertisement putting condition now obtaining coupling is advertisement 2 and advertisement 3.And for example, user profile is " female, Haikou ",
Advertisement corresponding to advertisement putting condition then obtaining coupling is advertisement 1.It is only illustrative it should be noted that enumerate herein,
It is not limiting as the present invention.
Step S23, by advertisement putting to user terminal, is somebody's turn to do to show in the loose-leaf in the specified activities of user terminal
Advertisement.
Step S24, monitors advertising display event, searches this advertisement corresponding in the advertisement putting planning chart pre-build
Advertiser mark.
In this step, advertisement putting planning chart can including, advertiser identifies, (plan can be right to plan title
Answer an advertisement), planned start time and end time, bid (showing price once), budget (every day throws in total price),
Advertisement and identifier, other advertisement putting condition, etc., the invention is not restricted to this.
Step S25, in advertisement putting statistical table, the value increase by first showing number of times that advertiser identifies correspondence is preset
Numerical value.
In this step, advertisement putting statistical table can include advertiser identify, plan title, various statistical items (as
Show number of times, actual show number of users, get number of times, get number of users etc.), spending amount on the same day, etc., the present invention is not
It is limited to this.Further, the first default value can be 1 or other numerical value, can be configured according to the actual requirements, the present invention
This is not restricted by embodiment.
The embodiment of the present invention is by being monitored advertising display event, it is achieved secondary to showing in advertisement putting statistical table
Number is added up.
It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination
Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
Corresponding to the method for the statistics advertisement putting data in above-described embodiment, the present invention also provides for the advertisement of a kind of statistics and throws
Put the device of data.It is illustrated in figure 3 in one embodiment of the invention the structural representation of the device of statistics advertisement putting data, bag
Include:
Monitoring module 31, is used for monitoring advertising display event；
Search module 32, for when monitoring advertisement and being demonstrated, search in the advertisement putting planning chart pre-build
Advertiser's mark that this advertisement is corresponding；
Statistical module 33, in advertisement putting statistical table, identifies the value showing number of times of correspondence by described advertiser
Increase by the first default value.
In an embodiment of the present invention, above-mentioned statistical module 33 is additionally operable to:
If described advertisement is demonstrated repeatedly, then in described advertisement putting statistical table, for every time by described advertisement principal mark
Know the corresponding value showing number of times and increase described first default value.
In an embodiment of the present invention, above-mentioned statistical module 33 is additionally operable to:
Record the mark of the user terminal of each display advertisement, determine the number of users of actual displaying；
The described actual number of users shown that will determine, recorded the described advertisement principal mark in described advertisement putting statistical table
In the field of the number of users knowing corresponding actual displaying.
In an embodiment of the present invention, above-mentioned statistical module 33 is additionally operable to:
Described advertisement is card certificate, when described card certificate is got after displaying, in described advertisement putting statistical table, by institute
State advertiser identify correspondence the value getting number of times increase by the second default value.
In an embodiment of the present invention, above-mentioned statistical module 33 is additionally operable to:
The mark of the user terminal of card certificate got in record every time, determines and gets number of users；
Getting number of users described in determining, the described advertiser that recorded in described advertisement putting statistical table identifies correspondence
The field getting number of users in.
In an embodiment of the present invention, above-mentioned statistical module 33 is additionally operable to:
The price numerical value once showing described advertisement is searched in described advertisement putting planning chart；
After showing described advertisement, the described advertiser in described advertisement putting statistical table identifies the consumption of correspondence every time
The field of the amount of money increases the price numerical value of described advertisement.
In an embodiment of the present invention, above-mentioned statistical module 33 is additionally operable to:
Increase described in the described advertiser of described advertisement putting statistical table identifies the field of corresponding spending amount
During the price numerical value of advertisement, record increases the moment of the price numerical value of described advertisement.
The said apparatus of the embodiment of the present invention: monitoring advertising display event, when monitoring advertisement and being demonstrated, builds in advance
Vertical advertisement putting planning chart is searched advertiser's mark that this advertisement is corresponding, and then in advertisement putting statistical table, by advertisement
Principal mark knows the corresponding value showing number of times increases by the first default value.As can be seen here, the embodiment of the present invention is by advertising display
Event is monitored, it is achieved to showing that number of times is added up in advertisement putting statistical table.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the method adding up advertisement putting data, it is characterised in that including:
Monitoring advertising display event；
When monitoring advertisement and being demonstrated, the advertisement putting planning chart pre-build is searched the advertisement principal mark that this advertisement is corresponding
Knowing, wherein, described advertisement putting planning chart includes advertisement, advertiser's mark and shows the corresponding relation of number of times；
In advertisement putting statistical table, the value showing number of times that described advertiser identifies correspondence increases by the first default value.
Method the most according to claim 1, it is characterised in that also include:
If described advertisement is demonstrated repeatedly, then in described advertisement putting statistical table, right for described advertiser being identified every time
The value showing number of times answered increases described first default value.
Method the most according to claim 2, it is characterised in that also include:
Record the mark of the user terminal of each display advertisement, determine the number of users of actual displaying；
The described actual number of users shown that will determine, recorded the described advertiser in described advertisement putting statistical table identify right
In the field of the number of users of the actual displaying answered.
Method the most according to claim 1, it is characterised in that also include:
Described advertisement is card certificate, when described card certificate is got after displaying, in described advertisement putting statistical table, by described extensively
The value getting number of times accusing principal mark knowledge corresponding increases by the second default value.
Method the most according to claim 4, it is characterised in that also include:
The mark of the user terminal of card certificate got in record every time, determines and gets number of users；
Get number of users described in determining, recorded the described advertiser in described advertisement putting statistical table and identify the neck of correspondence
Take in the field of amount.
Method the most according to claim 1, it is characterised in that also include:
The price numerical value once showing described advertisement is searched in described advertisement putting planning chart；
After showing described advertisement, the described advertiser in described advertisement putting statistical table identifies the spending amount of correspondence every time
Field in increase the price numerical value of described advertisement.
Method the most according to claim 6, it is characterised in that also include:
Described advertisement is increased in the described advertiser of described advertisement putting statistical table identifies the field of corresponding spending amount
Price numerical value time, record increases moment of price numerical value of described advertisement.
8. the device adding up advertisement putting data, it is characterised in that including:
Monitoring module, is used for monitoring advertising display event；
Search module, for when monitoring advertisement and being demonstrated, in the advertisement putting planning chart pre-build, search this advertisement
Corresponding advertiser's mark, wherein, described advertisement putting planning chart includes advertisement, advertiser's mark and shows the correspondence of number of times
Relation；
Statistical module, in advertisement putting statistical table, described advertiser identifies the value showing number of times of correspondence increases by the
One default value.
Device the most according to claim 8, it is characterised in that described statistical module is additionally operable to:
If described advertisement is demonstrated repeatedly, then in described advertisement putting statistical table, right for described advertiser being identified every time
The value showing number of times answered increases described first default value.
Device the most according to claim 9, it is characterised in that described statistical module is additionally operable to:
Record the mark of the user terminal of each display advertisement, determine the number of users of actual displaying；
The described actual number of users shown that will determine, recorded the described advertiser in described advertisement putting statistical table identify right
In the field of the number of users of the actual displaying answered.
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| CN201610460100.1A CN106127516A (en) | 2016-06-23 | 2016-06-23 | A kind of method and device adding up advertisement putting data |
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| CN201610460100.1A CN106127516A (en) | 2016-06-23 | 2016-06-23 | A kind of method and device adding up advertisement putting data |
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Cited By (5)
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| CN107203907A (en) * | 2017-05-24 | 2017-09-26 | 深圳市金立通信设备有限公司 | A kind of advertisement placement method, server and computer-readable recording medium |
| CN109325790A (en) * | 2017-07-31 | 2019-02-12 | 合网络技术（北京）有限公司 | The monitoring method and device that advertisement is launched |
| CN110197395A (en) * | 2019-05-10 | 2019-09-03 | 深圳市伯亿传媒有限公司 | Content dynamic monitoring and controlling method and relevant apparatus are launched in a kind of advertisement |
| CN110544134A (en) * | 2019-09-09 | 2019-12-06 | 腾讯科技（深圳）有限公司 | resource processing method and device and computer storage medium |
| CN110636328A (en) * | 2019-09-02 | 2019-12-31 | 世纪美映影院技术服务（北京）有限公司 | Method and system for monitoring cinema advertisement playing |
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| CN109325790A (en) * | 2017-07-31 | 2019-02-12 | 合网络技术（北京）有限公司 | The monitoring method and device that advertisement is launched |
| CN110197395A (en) * | 2019-05-10 | 2019-09-03 | 深圳市伯亿传媒有限公司 | Content dynamic monitoring and controlling method and relevant apparatus are launched in a kind of advertisement |
| CN110636328A (en) * | 2019-09-02 | 2019-12-31 | 世纪美映影院技术服务（北京）有限公司 | Method and system for monitoring cinema advertisement playing |
| CN110544134A (en) * | 2019-09-09 | 2019-12-06 | 腾讯科技（深圳）有限公司 | resource processing method and device and computer storage medium |
| CN110544134B (en) * | 2019-09-09 | 2024-03-19 | 腾讯科技（深圳）有限公司 | Resource processing method and device and computer storage medium |
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