CN109325790A - The monitoring method and device that advertisement is launched - Google Patents
The monitoring method and device that advertisement is launched Download PDFInfo
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- CN109325790A CN109325790A CN201710639371.8A CN201710639371A CN109325790A CN 109325790 A CN109325790 A CN 109325790A CN 201710639371 A CN201710639371 A CN 201710639371A CN 109325790 A CN109325790 A CN 109325790A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3452—Performance evaluation by statistical analysis
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3466—Performance evaluation by tracing or monitoring
- G06F11/3476—Data logging
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
This disclosure relates to monitoring method and device that advertisement is launched.This method comprises: obtaining advertisement of the given ad group in the specified period launches data；Data are launched according to advertisement of the given ad group in the specified period, count the number that each user in the specified period watches the given ad group；The number of the given ad group is watched according to each user in the specified period, determine frequency monitored results of the given ad group in the specified period, wherein, the frequency monitored results indicate the monitored results for being directed to advertisement frequency control of the given ad group in the specified period.The disclosure can find that the advertisement provided with frequency control is abnormal present in launching in time.
Description
Technical field
This disclosure relates to monitoring method and device that Internet technical field more particularly to a kind of advertisement are launched.
Background technique
During Internet advertising is launched, the experience of video is watched in order to not influence user, it will usually see to user
See that the number of a certain advertisement is limited, that is, frequency control is arranged to the advertisement of dispensing.Frequency control mainly includes total period frequency
Control and subcycle frequency control.Total period frequency control regulation single user middle a certain advertisement of viewing during advertisement is launched
Maximum times.Subcycle frequency control provides that single user watches the maximum of a certain advertisement in the subcycle during advertisement is launched
Number.Advertisement dispensing in, total period frequency control and subcycle frequency control can be joined together the advertisement to dispensing into
Line frequency secondary control.The mode of common subcycle frequency control has one day M times and L days n times, wherein and M, L and N are positive integer,
L is greater than 1.It is M that one day M times frequency control mode, which defines single user and can watch within one day the maximum times of a certain advertisement,.Example
Such as, if for the 1 day 3 times subcycle frequency controls that advertisement A is arranged, then user is when video is watched in certain day, advertisement A occurs
Number be up to 3 times.It is N that L days n times, which define and can watch the maximum times of a certain advertisement in single user L days,.
User experience can not only be promoted by launching progress frequency control to advertisement, also contribute to the interests of advertiser.So
And many different subcycle frequency controls are provided in the period due to launching in advertisement, cause to be difficult to find in time to be provided with
It is abnormal present in the advertisement dispensing of frequency control.
Summary of the invention
In view of this, being provided with frequency the present disclosure proposes the monitoring method and device of a kind of advertisement dispensing with timely discovery
It is abnormal present in the advertisement dispensing of secondary control.
According to the one side of the disclosure, a kind of monitoring method that advertisement is launched is provided, comprising:
It obtains advertisement of the given ad group in the specified period and launches data；
Data are launched according to advertisement of the given ad group in the specified period, count each in the specified period
A user watches the number of the given ad group；
The number that the given ad group is watched according to each user in the specified period, determines the given ad group
Frequency monitored results in the specified period, wherein the frequency monitored results indicate to exist for the given ad group
The monitored results of advertisement frequency control in the specified period.
In one possible implementation, the given ad group is watched according to each user in the specified period
Number determines frequency monitored results of the given ad group in the specified period, comprising:
The number of the given ad group is watched according to each user in the specified period, counts the first number of users,
In, first number of users is equal to the number that the given ad group is watched in the specified period less than or equal to first threshold
Number of users, the first threshold indicates single user maximum watched time of the given ad group in the specified period
Preset value；
Data are launched according to advertisement of the given ad group in the specified period, are counted in the specified period
Watch total number of users of the given ad group；
According to first number of users and total number of users, determine the given ad group in the specified period
Frequency monitored results.
In one possible implementation, it according to first number of users and total number of users, determines described specified
Frequency monitored results of the advertisement group in the specified period, comprising:
Calculate the ratio of first number of users and total number of users；
In the case where the ratio is greater than or equal to second threshold, determine the given ad group in the specified period
In frequency monitored results be frequency control it is normal；
In the case where the ratio is less than the second threshold, determine the given ad group in the specified period
Frequency monitored results be that frequency control is abnormal.
In one possible implementation, frequency monitoring of the given ad group in the specified period is being determined
As a result after, the method also includes:
In the case where the frequency monitored results are frequency control exception, the given ad group is issued described specified
Corresponding frequency control abnormal prompt information in period.
In one possible implementation, the given ad group is watched according to each user in the specified period
Number counts the first number of users, comprising:
The number of the given ad group is watched according to each user in the specified period, statistics is less than or equal to respectively
The corresponding number of users of each watched time of the first threshold；
According to the corresponding number of users of each watched time for being less than or equal to the first threshold, first user is counted
Number.
According to another aspect of the present disclosure, a kind of monitoring device that advertisement is launched is provided, comprising:
Module is obtained, launches data for obtaining advertisement of the given ad group in the specified period；
Statistical module counts institute for launching data according to advertisement of the given ad group in the specified period
State the number that each user in the specified period watches the given ad group；
Determining module is determined for watching the number of the given ad group according to each user in the specified period
Frequency monitored results of the given ad group in the specified period, wherein the frequency monitored results indicate to be directed to institute
State the monitored results of advertisement frequency control of the given ad group in the specified period.
In one possible implementation, the determining module includes:
First statistic submodule, for watching time of the given ad group according to each user in the specified period
Number counts the first number of users, wherein first number of users is equal to time that the given ad group is watched in the specified period
Number is less than or equal to the number of users of first threshold, and the first threshold indicates the given ad group in the specified period
The preset value of single user's maximum watched time；
Second statistic submodule, for launching data according to advertisement of the given ad group in the specified period,
Statistics watches total number of users of the given ad group in the specified period；
Submodule is determined, for determining that the given ad group exists according to first number of users and total number of users
Frequency monitored results in the specified period.
In one possible implementation, the determining submodule includes:
Computing unit, for calculating the ratio of first number of users and total number of users；
First determination unit is described specified wide for determining in the case where the ratio is greater than or equal to second threshold
Frequency monitored results of the announcement group in the specified period are that frequency control is normal；
Second determination unit, for determining the given ad in the case where the ratio is less than the second threshold
Frequency monitored results of the group in the specified period are that frequency control is abnormal.
In one possible implementation, described device further include:
Module is issued, it is described specified wide for issuing in the case where the frequency monitored results are frequency control exception
Announcement group corresponding frequency control abnormal prompt information in the specified period.
In one possible implementation, first statistic submodule includes:
First statistic unit, for watching the number of the given ad group according to each user in the specified period,
Statistics is less than or equal to the corresponding number of users of each watched time of the first threshold respectively；
Second statistic unit, for according to the corresponding user of each watched time for being less than or equal to the first threshold
Number counts first number of users.
According to another aspect of the present disclosure, a kind of monitoring device that advertisement is launched is provided, comprising: processor；For depositing
Store up the memory of processor-executable instruction；Wherein, the processor is configured to executing the above method.
According to another aspect of the present disclosure, a kind of non-volatile computer readable storage medium storing program for executing is provided, is stored thereon with
Computer program instructions, wherein the computer program instructions realize the above method when being executed by processor.
The monitoring method and device launched according to the advertisement of all aspects of this disclosure are by obtaining given ad group specified
Advertisement in period is launched as a result, data are launched according to advertisement of the given ad group in the specified period, in the statistics specified period
Each user watches the number of given ad group, and the number of given ad group is watched according to user each in the specified period, really
Determine frequency monitored results of the given ad group in the specified period, thus, it is possible to find the advertisement throwing provided with frequency control in time
It is abnormal present in putting.
According to below with reference to the accompanying drawings to detailed description of illustrative embodiments, the other feature and aspect of the disclosure will become
It is clear.
Detailed description of the invention
Comprising in the description and constituting the attached drawing of part of specification and specification together illustrates the disclosure
Exemplary embodiment, feature and aspect, and for explaining the principles of this disclosure.
Fig. 1 shows the flow chart for the monitoring method launched according to the advertisement of one embodiment of the disclosure.
Fig. 2 shows an illustrative processes of the monitoring method step S13 launched according to the advertisement of one embodiment of the disclosure
Figure.
Fig. 3 shows the illustrative flow chart for the monitoring method step 133 launched according to the advertisement of one embodiment of the disclosure.
Fig. 4 shows an illustrative flow chart of the monitoring method launched according to the advertisement of one embodiment of the disclosure.
Fig. 5 shows an illustrative process of the monitoring method step S131 launched according to the advertisement of one embodiment of the disclosure
Figure.
Fig. 6 shows the block diagram for the monitoring device launched according to the advertisement of one embodiment of the disclosure.
Fig. 7 shows an illustrative block diagram of the monitoring device launched according to the advertisement of one embodiment of the disclosure.
Fig. 8 is a kind of block diagram of the device 1900 of monitoring launched for advertisement shown according to an exemplary embodiment.
Specific embodiment
Various exemplary embodiments, feature and the aspect of the disclosure are described in detail below with reference to attached drawing.It is identical in attached drawing
Appended drawing reference indicate element functionally identical or similar.Although the various aspects of embodiment are shown in the attached drawings, remove
It non-specifically points out, it is not necessary to attached drawing drawn to scale.
Dedicated word " exemplary " means " being used as example, embodiment or illustrative " herein.Here as " exemplary "
Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.
In addition, giving numerous details in specific embodiment below to better illustrate the disclosure.
It will be appreciated by those skilled in the art that without certain details, the disclosure equally be can be implemented.In some instances, for
Method, means, element and circuit well known to those skilled in the art are not described in detail, in order to highlight the purport of the disclosure.
Fig. 1 shows the flow chart for the monitoring method launched according to the advertisement of one embodiment of the disclosure.This method can be applied
In server.As shown in Figure 1, the method comprising the steps of S11 to step S13.
In step s 11, it obtains advertisement of the given ad group in the specified period and launches data.
Wherein, it may include that the user information that is directed to and wide is launched in the advertising information launched, advertisement that data are launched in advertisement
Accuse the time launched.
In the present embodiment, given ad group refers to a certain given ad group provided with frequency control.Given ad
Group may include an advertisement, also may include multiple advertisements.It is multiple in the case where given ad group includes multiple advertisements
Advertisement can be the relevant advertisements of the identical product perhaps relevant advertisements of same brand or the different editions of same advertisement,
This is not construed as limiting.
In the present embodiment, specify the time span in period can be according to the frequency control rule for given ad group
Period determines.For example, specifying the time in period if the frequency control rule for given ad group is total period frequency control
Length can be equal to total period, wherein total period can indicate that the period is launched in the advertisement of given ad group.If being directed to given ad
The frequency control rule of group is one day n times, then specifies the time span in period that can be equal to one day.If for given ad group
Frequency control rule is L days M times, then specifies the time span in period that can be equal to L days.Wherein, frequency control rule can root
It is arranged according to the demand of advertiser, is not limited thereto.
In one possible implementation, the initial time and end time for specifying the period can be true according to monitoring demand
It is fixed.For example, week is launched in the advertisement of given ad group if the frequency control rule for given ad group is total period frequency control
Phase is on July 1,1 day to 2017 May in 2017, then when specifying the initial time in period that can be 1 day 0 May in 2017, specifies
The end time in period can be 24 days on the 1st July in 2017.If the frequency control rule for given ad group is one day n times,
When then specifying the initial time in period that can be the 0 of the monitoring same day, specify the end time in period that can launch to obtain advertisement
The time of data.If the frequency control rule for given ad group is 3 days M times, the monitoring same day is on June 30th, 2017, then
When the initial time in specified period can be 28 days 0 June in 2017, specify the end time in period that can launch to obtain advertisement
The time of data.
In one possible implementation, the daily record data that engine is launched in advertisement can be read, is obtained from daily record data
Advertisement of the given ad group in the specified period is taken to launch data.
As an example of the present embodiment, according to the initial time in specified period, end time and can specify wide
The daily record data of engine is launched in the advertisement ID of announcement group, inquiry advertisement, to obtain advertisement of the given ad group in the specified period
Launch data.
In one possible implementation, in the case where receiving from the ad-request of client, advertisement is thrown
Putting engine can be stored in advertisement dispensing data in log platform according to specified format.To which the every viewing of user is primary wide
It accuses, advertisement is launched data and can be all recorded in daily record data.
In step s 12, data are launched according to advertisement of the given ad group in the specified period, counts each in the specified period
A user watches the number of given ad group.
In one possible implementation, user can be divided according to the cookie of user, so as to unite
Meter obtains the number that each user in the specified period watches given ad group.
In one possible implementation, the number that user each in the specified period watches given ad group can be deposited
Enter in database, in case inquiry and abnormal examination.
In step s 13, the number that given ad group is watched according to user each in the specified period, determines given ad group
Frequency monitored results in the specified period, wherein frequency monitored results were indicated for given ad group in the specified period
The monitored results of advertisement frequency control.
Wherein, frequency monitored results can be that frequency control is normal or frequency control is abnormal.
In one possible implementation, the number that can count viewing given ad group in the specified period is less than or waits
The total number of users for watching in the number of users of first threshold and in the specified period given ad group, so that it is determined that given ad group
Frequency monitored results in the specified period, wherein first threshold indicates single user of the given ad group in the specified period
The preset value of maximum watched time.
In alternatively possible implementation, it can count and watch the number of given ad group in the specified period and be greater than the
The number of users of one threshold value and total number of users that given ad group is watched in the specified period, so that it is determined that given ad group is referring to
Frequency monitored results in fixed cycle.
The present embodiment is launched by obtaining advertisement of the given ad group in the specified period as a result, being existed according to given ad group
Data are launched in advertisement in the specified period, count the number that each user in the specified period watches given ad group, and according to finger
Each user watches the number of given ad group in fixed cycle, determines frequency monitoring knot of the given ad group in the specified period
Fruit, thus, it is possible to find that the advertisement provided with frequency control is abnormal present in launching in time.
Fig. 2 shows an illustrative processes of the monitoring method step S13 launched according to the advertisement of one embodiment of the disclosure
Figure.As shown in Fig. 2, step S13 may include step S131 to step S133.
In step S131, the number of given ad group is watched according to user each in the specified period, counts the first user
Number, wherein the first number of users is equal to user of the number less than or equal to first threshold that given ad group is watched in the specified period
Number, first threshold indicate the preset value of single user maximum watched time of the given ad group in the specified period.
For example, frequency control rule is 7 days 3 times, i.e. first threshold is equal to 3, then statistics obtains watching in the specified period
The number of given ad group is that the number of users of 1 (i.e. 1+ exposure) is 9270, and the number of given ad group is watched in the specified period
Number of users for 2 (i.e. 2+ exposures) is 1359, and the number that given ad group is watched in the specified period is the use of 3 (i.e. 3+ exposures)
Amount is 252, so that statistics obtains the first number of users equal to 9270+1359+252=10881.
In step S132, data are launched according to advertisement of the given ad group in the specified period, are counted in the specified period
Total number of users of middle viewing given ad group.
In step S133, according to the first number of users and total number of users, frequency of the given ad group in the specified period is determined
Secondary monitored results.
In one possible implementation, it can be determined specified wide according to the ratio of the first number of users and total number of users
Frequency monitored results of the announcement group in the specified period.It is detailed in the corresponding example of Fig. 3, details are not described herein.
In alternatively possible implementation, the difference of total number of users and the first number of users can be calculated, obtains second
Number of users, and the frequency of the given ad group in the specified period can be determined according to the ratio of second user number and total number of users
Monitored results.For example, can be determined specified wide in the case where the ratio of second user number and total number of users is greater than third threshold value
Frequency monitored results of the announcement group in the specified period are that frequency control is abnormal；It is less than in second user number and the ratio of total number of users
Or in the case where being equal to third threshold value, determine frequency monitored results of the given ad group in the specified period for frequency control just
Often.
In alternatively possible implementation, it can be determined given ad group in the specified period according to second user number
Frequency monitored results.For example, given ad group can be determined specified in the case where second user number is greater than four threshold values
Frequency monitored results in period are that frequency control is abnormal；In the case where second user number is less than or equal to four threshold values, really
Determining frequency monitored results of the given ad group in the specified period is that frequency control is normal.
Fig. 3 shows the illustrative flow chart for the monitoring method step 133 launched according to the advertisement of one embodiment of the disclosure.
As shown in figure 3, step S133 may include step S1331 to step S1333.
In step S1331, the ratio of the first number of users and total number of users is calculated.
In step S1332, in the case where the ratio of the first number of users and total number of users is greater than or equal to second threshold,
Determine that frequency monitored results of the given ad group in the specified period are that frequency control is normal.
Wherein, second threshold is greater than 0 and is less than or equal to 1.
In step S1333, in the case where the ratio of the first number of users and total number of users is less than second threshold, determination refers to
Determining frequency monitored results of the advertisement group in the specified period is that frequency control is abnormal.
Fig. 4 shows an illustrative flow chart of the monitoring method launched according to the advertisement of one embodiment of the disclosure.Such as Fig. 4
Shown, this method may include step S11 to step S14.
In step s 11, it obtains advertisement of the given ad group in the specified period and launches data.
In step s 12, data are launched according to advertisement of the given ad group in the specified period, counts each in the specified period
A user watches the number of given ad group.
In step s 13, the number that given ad group is watched according to user each in the specified period, determines given ad group
Frequency monitored results in the specified period, wherein frequency monitored results were indicated for given ad group in the specified period
The monitored results of advertisement frequency control.
In step S14, in the case where frequency monitored results are frequency control exception, given ad group is issued specified
Corresponding frequency control abnormal prompt information in period.
The present embodiment is by issuing given ad group specified in the case where frequency monitored results are frequency control exception
Corresponding frequency control abnormal prompt information in period, thus it enables that personnel are launched in advertisement obtains frequency control exception in time
Information, so as to check the reason of being abnormal in time.
In one possible implementation, in the case where frequency monitored results are the normal situation of frequency control, without issuing
Prompt information.
Fig. 5 shows an illustrative process of the monitoring method step S131 launched according to the advertisement of one embodiment of the disclosure
Figure.As shown in figure 5, step S131 may include step S1311 and step S1312.
In step S1311, the number of given ad group is watched according to user each in the specified period, statistics is less than respectively
Or the corresponding number of users of each watched time equal to first threshold.
In step S1312, according to the corresponding number of users of each watched time for being less than or equal to first threshold, statistics the
One number of users.
Using example one: the ID of the corresponding frequency control rule of certain brand mobile phone advertisement is 4394209, given ad group packet
Two advertisements are included, the ID of advertisement is respectively 1435326 and 1256732.The frequency control rule is total period frequency control, is specified
Period (i.e. the period is launched in advertisement) is on July 1,1 day to 2017 May in 2017, and (i.e. the given ad group is referring to first threshold
The preset value of single user's maximum watched time of fixed cycle) it is 10.It is looked into according to the initial time in specified period and end time
Daily record data is ask, data are launched in advertisement of the available given ad group in the specified period.According to given ad group specified
Data are launched in advertisement in period, count the number that each user in the specified period watches given ad group, and viewing is specified
The identical user of the number of advertisement group is classified as one group, respectively obtains corresponding less than or equal to each watched time of first threshold
Number of users.It is 12006902 that the number of viewing given ad group, which is the number of users of 1 (i.e. 1+ exposure), in the specified period, specified
It is 4026703 that the number of viewing given ad group, which is the number of users of 2 (i.e. 2+ exposures), in period, and viewing is specified in the specified period
The number of advertisement group is that the number of users of 3 (i.e. 3+ exposures) is 2253909, and the number that given ad group is watched in the specified period is
The number of users of 4 (i.e. 4+ exposures) is 1537411, and the number that given ad group is watched in the specified period is 5 (i.e. 5+ exposures)
Number of users is 1153820, watches the number of given ad group in the specified period as the number of users of 6 (i.e. 6+ exposures) and is
914111, it is 749208 that the number of viewing given ad group, which is the number of users of 7 (i.e. 7+ exposures), in the specified period, in specified week
The number of interim viewing given ad group is that the number of users of 8 (i.e. 8+ exposures) is 627625, and viewing is specified wide in the specified period
The number of announcement group is that the number of users of 9 (i.e. 9+ exposures) is 486522, and the number that given ad group is watched in the specified period is 10
The number of users of (i.e. 10+ exposure) is 409602.According to be less than or equal to first threshold the corresponding number of users of each watched time,
Statistics obtains the first number of users=12006902+4026703+2253909+1537411+1153820+914111+749208+
627625+486522+409602.Data are launched according to advertisement of the given ad group in the specified period, statistics is obtained specified
Total number of users that given ad group is watched in period is 25583955.The ratio of first number of users and total number of users is 0.94.If
Second threshold is 0.95, then can determine that frequency monitored results of the given ad group in the specified period are that frequency control is abnormal.
Using example two: the ID of the corresponding frequency control rule of certain variety show advertisement is 5393439, given ad group packet
An advertisement is included, the ID of the advertisement is 1734526.The frequency control rule is that eight times a day, i.e., first threshold is equal to 8.Assuming that wanting
The frequency control on June 30th, 2017 is monitored, then specifying the period can be 30 days 0 June in 2017 when 24.According to
The initial time and end time inquiry log data in specified period, advertisement of the available given ad group in the specified period
Launch data.Data are launched according to advertisement of the given ad group in the specified period, count each user's viewing in the specified period
The number of given ad group, and the identical user of number for watching given ad group is classified as one group, it respectively obtains and is less than or waits
In the corresponding number of users of each watched time of first threshold.The number that given ad group is watched in the specified period is 1 (i.e. 1+
Exposure) number of users be 425743, the number that given ad group is watched in the specified period is that the numbers of users of 2 (i.e. 2+ exposures) is
123073, it is 55900 that the number of viewing given ad group, which is the number of users of 3 (i.e. 3+ exposures), in the specified period, in specified week
The number of interim viewing given ad group is that the number of users of 4 (i.e. 4+ exposures) is 31172, watches given ad in the specified period
The number of group is that the number of users of 5 (i.e. 5+ exposures) is 19146, and the number that given ad group is watched in the specified period is 6 (i.e. 6+
Exposure) number of users be 12537, the number that given ad group is watched in the specified period is that the numbers of users of 7 (i.e. 7+ exposures) is
8665, it is 6098 that the number of viewing given ad group, which is the number of users of 8 (i.e. 8+ exposures), in the specified period.Furthermore it is also possible to
Counting the number of users that the number for obtaining that given ad group is watched in the specified period is 9 (i.e. 9+ exposures) is 15.According to being less than or wait
In the corresponding number of users of each watched time of first threshold, statistics obtains the first number of users=425743+123073+55900+
31172+19146+12537+8665+6098.Data are launched according to advertisement of the given ad group in the specified period, statistics obtains
Total number of users that given ad group is watched in the specified period is 682360.The ratio of first number of users and total number of users is
0.99.If second threshold is 0.95, it can determine that frequency monitored results of the given ad group in the specified period are frequency control
System is normal.
Using example three: the ID of the corresponding frequency control rule of certain shampoo advertisement is 4384278, and given ad group includes
One advertisement, the ID of the advertisement are 1255268.The frequency control rule is 7 days 3 times, i.e. first threshold is equal to 3.Assuming that right
The frequency control on June 7th, 1 day 1 June in 2017 is monitored, then specifying the initial time in period can be 2017
When 1 day 0 June, when specifying the end time in period that can be 7 days 24 June in 2017.According to the initial time and knot in specified period
Data are launched in beam time inquiring daily record data, advertisement of the available given ad group in the specified period.According to given ad
Data are launched in advertisement of the group in the specified period, count the number that each user in the specified period watches given ad group, and will
The identical user of number of viewing given ad group is classified as one group, respectively obtains each viewing time less than or equal to first threshold
The corresponding number of users of number.It is 9270 that the number of viewing given ad group, which is the number of users of 1 (i.e. 1+ exposure), in the specified period,
It is 1359 that the number of viewing given ad group, which is the number of users of 2 (i.e. 2+ exposures), in the specified period, watches and referring in the specified period
It is 252 that the number for determining advertisement group, which is the number of users of 3 (i.e. 3+ exposures),.It is watched in the specified period furthermore it is also possible to count to obtain
The number of given ad group is that the number of users of 4 (i.e. 4+ exposures) is 25, and the number that given ad group is watched in the specified period is 5
The number of users of (i.e. 5+ exposure) is 3, watches the number of given ad group in the specified period as the number of users of 6 (i.e. 6+ exposures) and is
1, it is 1 that the number of viewing given ad group, which is the number of users of 7 (i.e. 7+ exposures), in the specified period, watches and referring in the specified period
It is 0 that the number for determining advertisement group, which is the number of users of 8 (i.e. 8+ exposures), and the number that given ad group is watched in the specified period is 9 (i.e.
9+ exposure) number of users be 0, the number that given ad group is watched in the specified period is that the numbers of users of 10 (i.e. 10+ exposures) is
0.According to the corresponding number of users of each watched time for being less than or equal to first threshold, statistics obtains the first number of users=9270+
1359+252.Data are launched according to advertisement of the given ad group in the specified period, statistics, which obtains watching in the specified period, to be referred to
The total number of users for determining advertisement group is 10911.The ratio of first number of users and total number of users is 0.99.If second threshold is 0.95,
It can then determine that frequency monitored results of the given ad group in the specified period are that frequency control is normal.
The advertisement provided with frequency control can be quickly found according to the monitoring device that advertisement provided in this embodiment is launched
It is abnormal present in dispensing, so that so that advertisement is launched personnel checks the reason of being abnormal in time, it is wide so as to save
Capacity is accused, advertisement delivery effect is improved.
Fig. 6 shows the block diagram for the monitoring device launched according to the advertisement of one embodiment of the disclosure.As shown in fig. 6, the device
It may include: to obtain module 61, launch data for obtaining advertisement of the given ad group in the specified period；Statistical module 62,
For launching data according to advertisement of the given ad group in the specified period, it is specified wide to count each user's viewing in the specified period
The number of announcement group；Determining module 63, for determining specified according to the number for specifying each user's viewing given ad group in the period
Frequency monitored results of the advertisement group in the specified period, wherein frequency monitored results were indicated for given ad group in specified week
The monitored results of interim advertisement frequency control.
Fig. 7 shows an illustrative block diagram of the monitoring device launched according to the advertisement of one embodiment of the disclosure.Such as Fig. 7 institute
Show:
In one possible implementation, determining module 63 includes: the first statistic submodule 631, for according to specified
Each user watches the number of given ad group in period, counts the first number of users, wherein the first number of users is equal to the specified period
The number of middle viewing given ad group is less than or equal to the number of users of first threshold, and first threshold indicates given ad group specified
The preset value of single user's maximum watched time in period；Second statistic submodule 632, for being referred to according to given ad group
Data are launched in advertisement in fixed cycle, count total number of users that given ad group is watched in the specified period；Determine submodule
633, for determining frequency monitored results of the given ad group in the specified period according to the first number of users and total number of users.
In one possible implementation, determine that submodule 633 includes: computing unit, for calculating the first number of users
With the ratio of total number of users；First determination unit is specified wide for determining in the case where ratio is greater than or equal to second threshold
Frequency monitored results of the announcement group in the specified period are that frequency control is normal；Second determination unit is used in ratio less than second
In the case where threshold value, determine that frequency monitored results of the given ad group in the specified period are that frequency control is abnormal.
In one possible implementation, device further include: module 64 is issued, for being frequency in frequency monitored results
In the case where secondary control exception, given ad group corresponding frequency control abnormal prompt information in the specified period is issued.
In one possible implementation, the first statistic submodule 631 includes: the first statistic unit, for according to finger
Each user watches the number of given ad group in fixed cycle, and statistics is less than or equal to each watched time of first threshold respectively
Corresponding number of users；Second statistic unit, for according to the corresponding user of each watched time for being less than or equal to first threshold
Number counts the first number of users.
The present embodiment is launched by obtaining advertisement of the given ad group in the specified period as a result, being existed according to given ad group
Data are launched in advertisement in the specified period, count the number that each user in the specified period watches given ad group, and according to finger
Each user watches the number of given ad group in fixed cycle, determines frequency monitoring knot of the given ad group in the specified period
Fruit, thus, it is possible to find that the advertisement provided with frequency control is abnormal present in launching in time.
Fig. 8 is a kind of block diagram of the device 1900 of monitoring launched for advertisement shown according to an exemplary embodiment.
For example, device 1900 may be provided as a server.Referring to Fig. 8, device 1900 includes processing component 1922, is further wrapped
One or more processors and memory resource represented by a memory 1932 are included, it can be by processing component for storing
The instruction of 1922 execution, such as application program.The application program stored in memory 1932 may include one or one with
On each correspond to one group of instruction module.In addition, processing component 1922 is configured as executing instruction, to execute above-mentioned side
Method.
Device 1900 can also include that a power supply module 1926 be configured as the power management of executive device 1900, and one
Wired or wireless network interface 1950 is configured as device 1900 being connected to network and input and output (I/O) interface
1958.Device 1900 can be operated based on the operating system for being stored in memory 1932, such as Windows ServerTM, Mac
OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
In the exemplary embodiment, a kind of non-volatile computer readable storage medium storing program for executing is additionally provided, for example including calculating
The memory 1932 of machine program instruction, above-mentioned computer program instructions can be executed by the processing component 1922 of device 1900 to complete
The above method.
The disclosure can be system, method and/or computer program product.Computer program product may include computer
Readable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the disclosure.
Computer readable storage medium, which can be, can keep and store the tangible of the instruction used by instruction execution equipment
Equipment.Computer readable storage medium for example can be-- but it is not limited to-- storage device electric, magnetic storage apparatus, optical storage
Equipment, electric magnetic storage apparatus, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer readable storage medium
More specific example (non exhaustive list) includes: portable computer diskette, hard disk, random access memory (RAM), read-only deposits
It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static random access memory (SRAM), portable
Compact disk read-only memory (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon
It is stored with punch card or groove internal projection structure and the above-mentioned any appropriate combination of instruction.Calculating used herein above
Machine readable storage medium storing program for executing is not interpreted that instantaneous signal itself, the electromagnetic wave of such as radio wave or other Free propagations lead to
It crosses the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or is transmitted by electric wire
Electric signal.
Computer-readable program instructions as described herein can be downloaded to from computer readable storage medium it is each calculate/
Processing equipment, or outer computer or outer is downloaded to by network, such as internet, local area network, wide area network and/or wireless network
Portion stores equipment.Network may include copper transmission cable, optical fiber transmission, wireless transmission, router, firewall, interchanger, gateway
Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be counted
Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipment
In calculation machine readable storage medium storing program for executing.
Computer program instructions for executing disclosure operation can be assembly instruction, instruction set architecture (ISA) instructs,
Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languages
The source code or object code that any combination is write, the programming language include the programming language-of object-oriented such as
Smalltalk, C++ etc., and conventional procedural programming languages-such as " C " language or similar programming language.Computer
Readable program instructions can be executed fully on the user computer, partly execute on the user computer, be only as one
Vertical software package executes, part executes on the remote computer or completely in remote computer on the user computer for part
Or it is executed on server.In situations involving remote computers, remote computer can pass through network-packet of any kind
It includes local area network (LAN) or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as benefit
It is connected with ISP by internet).In some embodiments, by utilizing computer-readable program instructions
Status information carry out personalized customization electronic circuit, such as programmable logic circuit, field programmable gate array (FPGA) or can
Programmed logic array (PLA) (PLA), the electronic circuit can execute computer-readable program instructions, to realize each side of the disclosure
Face.
Referring herein to according to the flow chart of the method, apparatus (system) of the embodiment of the present disclosure and computer program product and/
Or block diagram describes various aspects of the disclosure.It should be appreciated that flowchart and or block diagram each box and flow chart and/
Or in block diagram each box combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to general purpose computer, special purpose computer or other programmable datas
The processor of processing unit, so that a kind of machine is produced, so that these instructions are passing through computer or other programmable datas
When the processor of processing unit executes, function specified in one or more boxes in implementation flow chart and/or block diagram is produced
The device of energy/movement.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer to
It enables so that computer, programmable data processing unit and/or other equipment work in a specific way, thus, it is stored with instruction
Computer-readable medium then includes a manufacture comprising in one or more boxes in implementation flow chart and/or block diagram
The instruction of the various aspects of defined function action.
Computer-readable program instructions can also be loaded into computer, other programmable data processing units or other
In equipment, so that series of operation steps are executed in computer, other programmable data processing units or other equipment, to produce
Raw computer implemented process, so that executed in computer, other programmable data processing units or other equipment
Instruct function action specified in one or more boxes in implementation flow chart and/or block diagram.
The flow chart and block diagram in the drawings show system, method and the computer journeys according to multiple embodiments of the disclosure
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
One module of table, program segment or a part of instruction, the module, program segment or a part of instruction include one or more use
The executable instruction of the logic function as defined in realizing.In some implementations as replacements, function marked in the box
It can occur in a different order than that indicated in the drawings.For example, two continuous boxes can actually be held substantially in parallel
Row, they can also be executed in the opposite order sometimes, and this depends on the function involved.It is also noted that block diagram and/or
The combination of each box in flow chart and the box in block diagram and or flow chart, can the function as defined in executing or dynamic
The dedicated hardware based system made is realized, or can be realized using a combination of dedicated hardware and computer instructions.
The presently disclosed embodiments is described above, above description is exemplary, and non-exclusive, and
It is not limited to disclosed each embodiment.Without departing from the scope and spirit of illustrated each embodiment, for this skill
Many modifications and changes are obvious for the those of ordinary skill in art field.The selection of term used herein, purport
In the principle, practical application or technological improvement to the technology in market for best explaining each embodiment, or lead this technology
Other those of ordinary skill in domain can understand each embodiment disclosed herein.
Claims (12)
1. the monitoring method that a kind of advertisement is launched characterized by comprising
It obtains advertisement of the given ad group in the specified period and launches data；
Data are launched according to advertisement of the given ad group in the specified period, count each use in the specified period
The number of the given ad group is watched at family；
The number that the given ad group is watched according to each user in the specified period determines the given ad group in institute
State the frequency monitored results in the specified period, wherein the frequency monitored results are indicated for the given ad group described
The monitored results of advertisement frequency control in the specified period.
2. the method according to claim 1, wherein watching the finger according to user each in the specified period
The number for determining advertisement group determines frequency monitored results of the given ad group in the specified period, comprising:
The number of the given ad group is watched according to each user in the specified period, counts the first number of users, wherein institute
State the use that the first number of users is less than or equal to first threshold equal to the number for watching the given ad group in the specified period
Amount, the first threshold indicate the pre- of single user maximum watched time of the given ad group in the specified period
If value；
Data are launched according to advertisement of the given ad group in the specified period, statistics is watched in the specified period
Total number of users of the given ad group；
According to first number of users and total number of users, the frequency of the given ad group in the specified period is determined
Monitored results.
3. according to the method described in claim 2, it is characterized in that, according to first number of users and total number of users, really
Fixed frequency monitored results of the given ad group in the specified period, comprising:
Calculate the ratio of first number of users and total number of users；
In the case where the ratio is greater than or equal to second threshold, determine the given ad group in the specified period
Frequency monitored results are that frequency control is normal；
In the case where the ratio is less than the second threshold, frequency of the given ad group in the specified period is determined
Secondary monitored results are that frequency control is abnormal.
4. the method according to claim 1, wherein determining the given ad group in the specified period
Frequency monitored results after, the method also includes:
In the case where the frequency monitored results are frequency control exception, the given ad group is issued in the specified period
In corresponding frequency control abnormal prompt information.
5. according to the method described in claim 2, it is characterized in that, watching the finger according to user each in the specified period
Determine the number of advertisement group, count the first number of users, comprising:
The number of the given ad group is watched according to each user in the specified period, statistics is less than or equal to described respectively
The corresponding number of users of each watched time of first threshold；
According to the corresponding number of users of each watched time for being less than or equal to the first threshold, first number of users is counted.
6. the monitoring device that a kind of advertisement is launched characterized by comprising
Module is obtained, launches data for obtaining advertisement of the given ad group in the specified period；
Statistical module counts the finger for launching data according to advertisement of the given ad group in the specified period
Each user watches the number of the given ad group in fixed cycle；
Determining module, for watching the number of the given ad group according to each user in the specified period, determine described in
Frequency monitored results of the given ad group in the specified period, wherein the frequency monitored results indicate to be directed to the finger
Determine the monitored results of advertisement frequency control of the advertisement group in the specified period.
7. device according to claim 6, which is characterized in that the determining module includes:
First statistic submodule is united for watching the number of the given ad group according to each user in the specified period
Count the first number of users, wherein first number of users is small equal to the number for watching the given ad group in the specified period
In or equal to first threshold number of users, the first threshold indicates that the given ad group is single in the specified period
The preset value of user's maximum watched time；
Second statistic submodule, for launching data, statistics according to advertisement of the given ad group in the specified period
Total number of users of the given ad group is watched in the specified period；
Submodule is determined, for determining the given ad group described according to first number of users and total number of users
Frequency monitored results in the specified period.
8. device according to claim 7, which is characterized in that the determining submodule includes:
Computing unit, for calculating the ratio of first number of users and total number of users；
First determination unit, for determining the given ad group in the case where the ratio is greater than or equal to second threshold
Frequency monitored results in the specified period are that frequency control is normal；
Second determination unit, for determining that the given ad group exists in the case where the ratio is less than the second threshold
Frequency monitored results in the specified period are that frequency control is abnormal.
9. device according to claim 6, which is characterized in that described device further include:
Module is issued, for issuing the given ad group in the case where the frequency monitored results are frequency control exception
The corresponding frequency control abnormal prompt information in the specified period.
10. device according to claim 7, which is characterized in that first statistic submodule includes:
First statistic unit, for watching the number of the given ad group according to each user in the specified period, respectively
Statistics is less than or equal to the corresponding number of users of each watched time of the first threshold；
Second statistic unit, for according to the corresponding number of users of each watched time for being less than or equal to the first threshold, system
Count first number of users.
11. the monitoring device that a kind of advertisement is launched characterized by comprising
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to method described in any one of perform claim requirement 1 to 5.
12. a kind of non-volatile computer readable storage medium storing program for executing, is stored thereon with computer program instructions, which is characterized in that institute
It states and realizes method described in any one of claim 1 to 5 when computer program instructions are executed by processor.
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