CN108256894A - Advertising display control method, equipment, server and client - Google Patents

Advertising display control method, equipment, server and client Download PDF

Info

Publication number
CN108256894A
CN108256894A CN201710067042.0A CN201710067042A CN108256894A CN 108256894 A CN108256894 A CN 108256894A CN 201710067042 A CN201710067042 A CN 201710067042A CN 108256894 A CN108256894 A CN 108256894A
Authority
CN
China
Prior art keywords
advertising display
user
whole
client
threshold value
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN201710067042.0A
Other languages
Chinese (zh)
Other versions
CN108256894B (en
Inventor
田元
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Alibaba China Co Ltd
Original Assignee
Guangzhou Dongjing Computer Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Guangzhou Dongjing Computer Technology Co Ltd filed Critical Guangzhou Dongjing Computer Technology Co Ltd
Priority to CN201710067042.0A priority Critical patent/CN108256894B/en
Priority to PCT/CN2018/075228 priority patent/WO2018145609A1/en
Publication of CN108256894A publication Critical patent/CN108256894A/en
Application granted granted Critical
Publication of CN108256894B publication Critical patent/CN108256894B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal

Abstract

The invention discloses a kind of advertising display control method and equipment, server and clients.This method includes：User quality is obtained by least one client；When the user quality meets preset closing advertising display condition, advertising display out code is sent to corresponding client, so that the first advertisement position for having turned on advertising display in the application interface of client, closes advertising display；When the user quality meets preset unlatching advertising display condition, advertising display open command is sent to corresponding client, so that the second advertisement position for being turned off advertising display in the application interface of client, opens advertising display.According to the present invention it is possible to improve the improper bad experience brought to user of advertising display, and rationally business revenue can be obtained using the advertisement position of application interface and maximized.

Description

Advertising display control method, equipment, server and client
Technical field
The present invention relates to Internet technical field, more particularly, to a kind of advertising display control method, equipment, service Device and client.
Background technology
With the development of Internet technology, nearly all the Internet, applications (such as browser, portal website, news application, Game application etc.) Internet advertising can be all launched, Internet advertising is the application interface in its client by the Internet, applications Middle offer advertisement position, to be provided with the user of want advertisement such as advertiser, advertiser's releasing advertisements.Internet advertising has become The conventional means that product or service are promoted.Meanwhile Internet advertising also becomes one of main source of the Internet, applications business revenue, such as What is maximized using the advertisement position of the application interface of the Internet, applications with obtaining business revenue, also as the operator for being the Internet, applications Focus：If the advertisement of displaying is very few, the advertisement position of application interface is not utilized rationally, influences running income；But such as Fruit displaying advertisement is excessive, often influences the user experience of the Internet, applications, user activity decline, number of users occurs The phenomenon that amount reduction etc. is lost in user, while as be lost in user and influence advertising results, and then be lost in advertiser.
At present, for it is above-mentioned the problem of, the Internet, applications are typically wideless on the application interface of its client of active control Advertising display in position is accused, but the function of advertising display closing is provided for each advertisement position, so that user is by advertising impact During usage experience, advertisement (as shown in Figure 1 or 2) shown in some advertisement position is turned off manually by operations such as clicks, still, In practical applications, user is when using the Internet, applications, certain the advertising impact user's body shown by corresponding application interface When testing, be triggered actively close this advertisement displaying probability it is relatively low, but be more likely to directly even delete, unloading exit this The Internet, applications, also, even if user is actively selected after closing this advertisement, also there are opened up in other advertisement positions in application interface The advertisement shown, therefore, without the practical bad user experience for improving user because advertising display is brought.
Therefore, it has been recognised by the inventors that it is necessary to for the above-mentioned prior art the problem of be improved.
Invention content
It is an object of the present invention to provide a kind of for controlling the new solution of advertising display.
According to the first aspect of the invention, a kind of advertising display control method is provided, including：
User quality is obtained by least one client,
Wherein, the user quality includes at least whole one of user quality and individual consumer's mass, described whole Body user quality is used to characterize the user experience of the corresponding whole user group of multiple clients, and individual consumer's mass is used In the user experience for characterizing the corresponding individual consumer of each client；
When the user quality meets preset closing advertising display condition, advertisement is sent to the corresponding client Out code is shown, so that the first advertisement position for having turned on advertising display in the application interface of the client, is closed wide Accuse displaying；And
When the user quality meets preset unlatching advertising display condition, advertisement is sent to the corresponding client Open command is shown, so that the second advertisement position for being turned off advertising display in the application interface of the client, is opened wide Accuse displaying.
Optionally,
The user quality includes at least whole user quality；
The closing advertising display condition includes at least the whole user quality and closes threshold value less than whole；
It is corresponding multiple described to the whole user quality when the whole user quality is less than whole closing threshold value Client, triggering perform described the step of first advertisement position is closed advertising display；
The unlatching advertising display condition includes at least the whole user quality and opens threshold value higher than whole；
It is corresponding multiple described to the whole user quality when the whole user quality is higher than whole closing threshold value Client, triggering perform described the step of second advertisement position is opened advertising display.
Still optionally further,
The whole user that the entirety user quality includes at least whole user group corresponding with multiple clients lives One of in jump scale, whole user's viscosity and whole user's evaluation；
The closing advertising display condition include at least the whole user enliven scale, whole user's viscosity and At least one in the entirety user's evaluation is less than the corresponding whole closing threshold value；
The unlatching advertising display condition include at least the whole user enliven scale, whole user's viscosity and At least one in the entirety user's evaluation is higher than the corresponding whole unlatching threshold value.
Alternatively, still optionally further,
The entirety user, which enlivens scale and includes at least, to apply flexibly amount day, all apply flexibly amount and apply flexibly amount the moon wherein One of；
The closing advertising display condition further includes and applies flexibly amount the day, the week applies flexibly amount and the moon applies flexibly amount In at least one described whole close threshold value less than corresponding；
The unlatching advertising display condition further includes and applies flexibly amount the day, the week applies flexibly amount and the moon is applied flexibly At least one in amount is higher than the corresponding whole unlatching threshold value.
Alternatively, still optionally further,
The entirety user viscosity includes at least live day one of viscosity and week viscosity living,
Wherein, viscosity of living the day is to apply flexibly amount the day and apply flexibly the ratio of amount by the moon,
The week viscosity living is applies flexibly amount the week and applies flexibly the ratio of amount by the moon；
It is described close advertising display condition further include in live day viscosity and week viscosity living at least within it One less than the corresponding whole closing threshold value；
It is described open advertising display condition further include in live day viscosity and week viscosity living at least within it One higher than the corresponding whole unlatching threshold value.
Optionally,
The user quality includes at least individual consumer's mass；
The closing advertising display condition includes at least individual consumer's mass and closes threshold value less than individual；
When individual consumer's mass closes threshold value less than individual, client corresponding to individual consumer's mass, Triggering performs described the step of first advertisement position is closed advertising display；
The unlatching advertising display condition includes at least individual consumer's mass and opens threshold value higher than individual；
When individual consumer's mass opens threshold value higher than individual, client corresponding to individual consumer's mass, Triggering performs described the step of second advertisement position is opened advertising display.
Still optionally further,
Individual consumer's mass includes at least the active using duration, user of user corresponding with each client One of degree and individual consumer's evaluation；
It is described close advertising display condition include at least the user using duration, the user activity and described At least one in individual consumer's evaluation closes threshold value less than the corresponding individual；
The unlatching advertising display condition includes at least described using duration, the user activity and the individual use At least one in the evaluation of family opens threshold value higher than the corresponding individual.
Still optionally further,
Being included at least using duration for the user is average daily using using its in number of days using number of days and the moon in duration, week One of；
The closing advertising display condition further includes the average daily use duration, the week using number of days and makes the moon With at least one in number of days threshold value is closed less than the corresponding individual；
The unlatching advertising display condition further includes the average daily use duration, the week using number of days and makes the moon With at least one in number of days threshold value is opened higher than the corresponding individual.
Still optionally further,
The user activity is including at least enlivening number of days week and the moon enlivens one of number of days；
The closing advertising display condition, which further includes, enlivens number of days the week and the moon is enlivened in number of days at least within One of less than it is corresponding it is described individual close threshold value；
The unlatching advertising display condition, which further includes, enlivens number of days the week and the moon is enlivened in number of days at least within One of higher than it is corresponding it is described individual close threshold value.
According to the second aspect of the invention, a kind of advertising display control method is provided, including：
In response to the advertising display out code received from server, advertising display will be had turned in local application interface The first advertisement position, close advertising display；And
In response to the advertising display open command received from server, advertising display will be turned off in local application interface The second advertisement position, open advertising display.
According to the third aspect of the invention we, a kind of advertising display control device is provided, including：
User quality acquiring unit, for obtaining user quality by least one client,
Wherein, the user quality includes at least whole one of user quality and individual consumer's mass, described whole Body user quality is used to characterize the user experience of the corresponding whole user group of multiple clients, and individual consumer's mass is used In the user experience for characterizing the corresponding individual consumer of each client；
Closing unit is triggered, for when the user quality meets preset closing advertising display condition, to corresponding The client sends advertising display out code, so that having turned on advertising display in the application interface of the client First advertisement position closes advertising display；And
Opening unit is triggered, for when the user quality meets preset unlatching advertising display condition, to corresponding The client sends advertising display open command, so that being turned off advertising display in the application interface of the client Second advertisement position opens advertising display.
According to the fourth aspect of the invention, a kind of advertising display control device is provided, including：
Display unit is closed, in response to the advertising display out code received from server, local to be applied boundary The first advertisement position of advertising display is had turned in face, closes advertising display；And
Display unit is opened, in response to the advertising display open command received from server, local to be applied boundary The second advertisement position of advertising display is turned off in face, opens advertising display.
According to the fifth aspect of the invention, a kind of server is provided, including：
Memory and processor, for storing instruction, described instruction is used to that the processor to be controlled to carry out the memory Operate the advertising display control method to perform the first aspect of the present invention offer.
According to the sixth aspect of the invention, a kind of client is provided, including：
Memory and processor, for storing instruction, described instruction is used to that the processor to be controlled to carry out the memory Operate the advertising display control method to perform the second aspect of the present invention offer.
It was found by the inventors of the present invention that in the prior art, not yet there are a kind of advertising display control method and equipment, visitors Family end and server can control the unlatching of the advertising display of advertisement position or pass in application interface by the user quality of acquisition It closes, the improper bad user experience brought of advertising display is improved with this.Therefore, the technical assignment or institute that the present invention to be realized Technical problems to be solved be it is that those skilled in the art never expect or it is not expected that, therefore the present invention is a kind of new Technical solution.
By referring to the drawings to the detailed description of exemplary embodiment of the present invention, other feature of the invention and its Advantage will become apparent.
Description of the drawings
It is combined in the description and the attached drawing of a part for constitution instruction shows the embodiment of the present invention, and even With its explanation together principle for explaining the present invention.
Fig. 1 is the schematic diagram of the example that advertising display is closed in the prior art.
Fig. 2 is the schematic diagram of the another example that advertising display is closed in the prior art.
Fig. 3 is the block diagram of the example for the hardware configuration for showing the implementation environment available for realizing the embodiment of the present invention.
Fig. 4 shows the flow chart of the advertising display control method in the first embodiment of the present invention.
Fig. 5 shows the example of the application interface of the browser in the first embodiment of the present invention.
Fig. 6 shows the application interface of the browser of the advertising display of the closing advertisement position in the first embodiment of the present invention Example..
Fig. 7 shows the block diagram of the advertising display control device in the first embodiment of the present invention.
Fig. 8 shows the flow chart of the advertising display control method in the second embodiment of the present invention.
Fig. 9 shows the block diagram of the advertising display control device in the second embodiment of the present invention.
Specific embodiment
Carry out the various exemplary embodiments of detailed description of the present invention now with reference to attached drawing.It should be noted that：Unless in addition have Body illustrates that the unlimited system of component and the positioned opposite of step, numerical expression and the numerical value otherwise illustrated in these embodiments is originally The range of invention.
It is illustrative to the description only actually of at least one exemplary embodiment below, is never used as to the present invention And its application or any restrictions that use.
Technology, method and apparatus known to person of ordinary skill in the relevant may be not discussed in detail, but suitable In the case of, the technology, method and apparatus should be considered as part of specification.
In shown here and discussion all examples, any occurrence should be construed as merely illustrative, without It is as limitation.Therefore, other examples of exemplary embodiment can have different values.
It should be noted that：Similar label and letter represents similar terms in following attached drawing, therefore, once a certain Xiang Yi It is defined in a attached drawing, then in subsequent attached drawing does not need to that it is further discussed.
<Hardware configuration>
Fig. 3 is the block diagram for showing to realize the hardware configuration of the implementation environment 1000 of the embodiment of the present invention.
As shown in figure 3, implementation environment 1000 includes server 1100, client 1200 and network 1300.
Server 1100 is such as can be blade server.In one example, server 1100 can be a meter Calculation machine.In another example, server 1100 can be with as shown in figure 3, including processor 1110, memory 1120, interface Device 1130, communication device 1140, display device 1150, input unit 1160.Although server can also include loud speaker, wheat Gram wind etc., still, these components are unrelated to the invention, therefore omit herein.Wherein, processor 1110 for example can be centre Manage device CPU, Micro-processor MCV etc..Memory 1120 for example including ROM (read-only memory), RAM (random access memory), Nonvolatile memory of hard disk etc..Interface arrangement 1130 is such as including USB interface, serial line interface.Communication device 1140 can for example carry out wired or wireless communication.Display device 1150 is, for example, liquid crystal display.Input unit 1160 is for example It can include touch screen, keyboard etc..
Client 1200 can be portable computer (1200-1), desktop computer (1200-2), mobile phone (1200-3), put down Plate computer (1200-4) etc..As shown in Figure 1, client 1200 can include processor 1210, memory 1220, interface arrangement 1230th, communication device 1240, display device 1250, input unit 1260, loud speaker 1270, microphone 1280, etc..Wherein, Processor 1210 can be central processor CPU, Micro-processor MCV etc..Memory 1220 is for example including ROM (read-only storages Device), RAM (random access memory), hard disk nonvolatile memory etc..Interface arrangement 1230 for example connects including USB Mouth, earphone interface etc..Communication device 1240 can for example carry out wired or wireless communication.Display device 1250 is, for example, liquid crystal Display screen, touch display screen etc..Input unit 1260 is such as can include touch screen, keyboard.User can pass through loud speaker 1270 and 1280 inputting/outputting voice information of microphone.
Communication network 1300 can be wireless network can also network, can be LAN can also be wide area network.In Fig. 1 In shown configuration surroundings 1000, client 1200-1,1200-2,1200-3,1200-4 and web page server 1100 can be with It is communicated by communication network 1300.
Configuration surroundings 1100 shown in Fig. 3 are only explanatory, and never be intended to limitation the present invention, its application or Purposes.Applied in the embodiment of the present invention, the memory 1120 of server 1100 for storing instruction, use by described instruction It is operated to perform any one advertising display control method provided in an embodiment of the present invention in controlling the processor 1110. In addition, the memory 1220 of client 1200 is for storing instruction, described instruction for control the processor 1210 into Row operates to perform any one advertising display control method provided in an embodiment of the present invention.Those skilled in the art should manage Solution, although all showing multiple devices to server 1100 and client 1200 in Fig. 1, the present invention can be related to only And partial devices therein, for example, server 1100 pertains only to processor 1110 and storage device 1120 or client 1200 Pertain only to processor 1210 and storage device 1220 etc..Technical staff can instruct according to presently disclosed conceptual design.Refer to Enable how control processor is operated, this is it is known in the art that therefore being not described in detail herein.
<First embodiment>
A kind of advertising display control method is provided in embodiments of the present invention, and general plotting is that basis is obtained by client User quality, control the displaying of advertisement in the application interface of client, advertising display is improper to be brought not to user to improve Good experience, and rationally can obtain business revenue using the advertisement position of application interface and maximize.
Advertising display control as shown in figure 4, including：
Step S2100 obtains user quality by least one client；
Wherein, the client is the user oriented equipment that provides locally applied service of corresponding the Internet, applications, institute It can be browser, application such as news application, game application, the social networking application with internet browsing function to state the Internet, applications (such as microblogging) can also be portal website etc..
Client usually has user oriented application interface, can be by installing or running the electronic equipment of the client In display device (such as mobile phone screen, computer screen etc.) be presented to the user, for user browse or operate, for example, browsing The application interface of device is the homepage page of browser, and the application interface of news application or social networking application is typically after the application is opened Interface, the application interface of portal website is homepage page of website etc..
In the application interface of usual client, the advertisement position for being used to launch advertisement of predetermined number can be set, for advertisement It is main to launch the business revenue for increasing corresponding the Internet, applications, for example, internet is browser, usually wrapped in the homepage page of browser The a plurality of homepage content position that information is presented is included, can choose and meet the homepage content position of predetermined number as the advertisement position, than Such as, predetermined number 4, the homepage page of browser include 30 homepage content positions, can be by the 4th, 6,12,18 homepage content Position is used as advertisement position.
And user quality is that the application service of corresponding the Internet, applications offer is received for characterizing user by client The user experience of acquisition, specifically, the user quality include at least whole one of user quality and individual consumer's mass, Wherein, the whole user quality is used to characterize the user experience of the corresponding whole user group of multiple clients, with entirety The whole user of user group enlivens the factors correlations such as scale, whole user's viscosity, whole user's evaluation, individual consumer's mass For characterizing the user experience of the corresponding individual consumer of each client, with individual consumer using intended application platform when The factors such as long and user's evaluation are related.
It in the present embodiment, can be by monitoring at least one client, according to corresponding user's row of client record It, can be by monitoring the clients of multiple browsers for example, the Internet, applications are browser to calculate or counting user quality The state at end, collects real-time user journal, statistics or calculates and obtains user quality, for example, statistics can monitor it is all clear It lookes at the client of device, obtains same day active users, when the entirety of all active users, of that month active users as browser The index or calculating same day active users of user quality and the ratio of of that month active users are worth to viscosity of living day One index of the whole user quality as browser or count some browser client the same day use duration, Number of days, this month is used to use an index of the number of days as individual consumer's mass of the client when all, it is numerous to list herein.
User quality characterizes the use that user receives the application service acquisition of corresponding the Internet, applications offer by client Family is experienced, and obtains user quality, just can determine that user's body when user obtains the service of the Internet, applications offer by client The real-time status tested so that the advertising display of the application interface of client in subsequent step, can be controlled according to user quality, The improper bad experience brought to user of advertising display can be effectively improved, while can guarantee the advertisement for rationally utilizing application interface Position obtains business revenue and maximizes.
Step S2200, when the user quality meets preset closing advertising display condition, to the corresponding client End sends advertising display out code, so that the first advertisement for having turned on advertising display in the application interface of the client Advertising display is closed in position；
In general, it is all to open that the advertisement position included in the application interface of client, which should be given tacit consent to, for exhibition Show that advertisement obtains business revenue, but when advertisement brings baneful influence to user experience shown in the application interface of client, usually Need user that advertising display is turned off manually to promote the user experience of itself, but in practical application, user is usually easier directly It exits or even unloads, delete the client.
And in the present embodiment, the closing advertising display condition is pre-set, which is to be used for Description mesh client should be triggered close advertising display when corresponding user quality state, for example, the closing advertising display item Part could be provided as user quality less than closing threshold value, when which is that user experience that advertising display is excessively brought is poor Corresponding user quality value, specific value could be provided as engineering experience value or experiment simulation under corresponding application scenarios Value.It should be understood that the closing advertising display condition is other than pre-setting, it can also in specific application, with this The continuous implementation of the advertising display control method of embodiment is configured or is updated to be more suitable for corresponding application scenarios.
Therefore, it when user quality meets preset closing advertising display condition, is sent to the corresponding client wide Displaying out code is accused, the client that can be distinguished and indicate corresponding each client can be included in the advertising display out code End identifies and can indicate the mark of the first advertisement position for needing to close so that in the application interface of corresponding client Open advertising display the first advertisement position, close advertising display, with this come improve because client application interface in advertisement exhibition Show bad user experience that is excessive and bringing, promote the user quality of corresponding the Internet, applications.
In addition, the first advertisement position that triggering is closed advertising display can show to sort near preceding wide in application interface Accuse position or according to user's click or the highest advertisement position of temperature of navigation patterns selection or statistics light exposure Maximum advertisement position etc..
And closing advertising display can be realized on application interface by hiding or deleting first advertisement position, example Such as, the application interface of client is the homepage page of browser, as shown in Figure 5, wherein the first advertisement position is in box in Fig. 5 Content position, when user quality meet it is preset closing advertising display condition when, it will trigger the client to corresponding browser End sends advertising display out code so that the first advertisement position in the homepage page of the client of browser closes advertisement exhibition Show, as shown in Figure 6.
In one example, the user quality includes at least whole user quality, accordingly, the closing advertising display Condition includes at least the whole user quality and closes threshold value less than whole, when the whole user quality closes threshold less than whole During value, multiple clients corresponding to the entirety user quality, triggering performs described by the closing advertisement of the first advertisement position The step of displaying.
Wherein, the whole user quality is used to characterize the user's body of the corresponding whole user group of multiple clients It tests, and whole threshold value of closing is typically corresponding whole use when advertising display excessively causes the user experience of whole user group poor The value of family quality could be provided as engineering experience value or experiment simulation value under concrete application scene.When whole user's matter When amount is less than whole closing threshold value, multiple client corresponding to the entirety user quality, that is, obtain whole user's matter The all clients being related to during amount all send advertising display out code so that opened in the application interface of these clients The first advertisement position of advertising display is opened, all closes advertising display, such as above in the example of Fig. 5, Fig. 6 citing, these are objective The application interface at family end all as shown in fig. 6, with this come improve whole user group because client application interface in advertising display The poor user experience being excessively subjected to promotes the user quality of corresponding the Internet, applications.
Specifically, the whole user quality includes at least whole user and enlivens scale, whole user's viscosity and entirety One of in user's evaluation, accordingly, the closing advertising display condition include at least the whole user enliven scale, At least one in entirety user's viscosity and the whole user's evaluation is less than the corresponding whole closing threshold Value.
Scale, whole user's viscosity and entirety are enlivened it should be understood that whole user quality can be whole user One of these three indexs of user's evaluation are either both arbitrary or all, but when any of which index meet it is corresponding During whole closing threshold value, the advertising display that the first advertisement position is closed to corresponding client can be all triggered.
For example, when whole user quality includes at least whole user and enlivens scale, corresponding closing advertising display condition Scale is enlivened less than corresponding whole closing threshold value including at least whole user, as long as whole any active ues scale is less than corresponding It is whole to close threshold value, the advertisement exhibition that the corresponding multiple client to the entirety user quality closes the first advertisement position will be triggered Show.
More specifically, whole user enlivens the index that scale is the liveness for embodying whole user group, whole user enlivens Scale can be including at least applying flexibly amount day, week applies flexibly amount and applying flexibly one of amount the moon, accordingly, the closing Advertising display condition further includes and applies flexibly amount the day, the week applies flexibly amount and applies flexibly at least one in amount the moon Less than the corresponding whole closing threshold value.
Wherein, it is to obtain user quality current in a few days (to be pushed forward 24 small for example, it may be obtaining the moment to apply flexibly amount day When) by can obtain user quality all clients count active users；
Applying flexibly amount week (was pushed forward 24*7 hours for example, it may be obtaining the moment) in the current week for obtain user quality The active users counted by all clients that can obtain user quality；
Applying flexibly amount the moon (was pushed forward 24*30 hours for example, it may be obtaining the moment) in the current moon for obtain user quality By can obtain user quality all clients count active users.
When whole user enlivens scale including at least day amount is applied flexibly, accordingly, close advertising display condition and further include Amount is applied flexibly day less than corresponding whole closing threshold value.
This is integrally closed threshold value and can be chosen according to the distribution of the average daily active users in past N1 days, for example, N1 Value is 30 days, and what is counted in the past 30 days of intended application platform applies flexibly amount day, is that distribution is located at 600,000 person-times to 1,000,000 30 discrete numerical value between person-time, wherein mean value are 800,000 person-times, peak value is 1,000,000 person-times and low peak is 600,000 people It is secondary, the Sino-Japan 5% poor corresponding value of amount of applying flexibly of distribution can be taken to recognize to apply flexibly amount corresponding whole closing threshold value day For when 30 days it is Sino-Japan apply flexibly amount it is relatively low in day apply flexibly amount within 6 days, can embody in the application interface due to client Corresponding user quality when the user experience of the next whole user group of excessive advertisement belt is bad is shown, for example, distribution is Sino-Japan to apply flexibly family 5% poor point of number, it is 700,000 person-times to apply flexibly amount corresponding day, therefore will apply flexibly amount corresponding whole closing threshold value day It is set as 700,000 person-times.As long as and apply flexibly amount day less than 700,000 person-times, will trigger corresponding more to the entirety user quality A client closes the advertising display of the first advertisement position.
Similarly, when whole user enlivens scale including at least amount is applied flexibly in week, accordingly, advertising display condition is closed It further includes and applies flexibly amount week less than corresponding whole closing threshold value, it can be that (value can root by N2 in the past which, which closes threshold value, Chosen according to empirical value) in a week week active users distribution choose, method is similar to choose that apply flexibly amount day corresponding whole Body closes threshold value, and details are not described herein.As long as and apply flexibly in week amount less than it is corresponding it is whole close threshold value, will trigger whole to this The corresponding multiple client of body user quality closes the advertising display of the first advertisement position.
Similarly, when whole user, which enlivens scale, applies flexibly amount including at least the moon, accordingly, advertising display condition is closed It further includes the moon and applies flexibly amount less than corresponding whole closing threshold value, it can be that (value can root by N3 in the past which, which closes threshold value, Chosen according to empirical value) in a week week active users distribution choose, method is similar to choose that apply flexibly amount day corresponding whole Body closes threshold value, and details are not described herein.As long as and apply flexibly the moon amount less than it is corresponding it is whole close threshold value, will trigger whole to this The corresponding multiple client of body user quality closes the advertising display of the first advertisement position.
In another example when whole user quality includes at least whole user's viscosity, corresponding closing advertising display condition is extremely It is few to include whole user's viscosity less than corresponding entirety closing threshold value, as long as whole user's viscosity is less than corresponding whole closing threshold Value will trigger the advertising display that the corresponding multiple client to the entirety user quality closes the first advertisement position.
Specifically, the index that the Internet, applications are used with viscosity of whole user group is embodied during whole user's viscosity, it is whole User's viscosity includes at least live day one of viscosity and week viscosity living, and accordingly, the closing advertising display condition is also wrapped At least one included in live day viscosity and week viscosity living described whole closes threshold value less than corresponding.
Wherein, viscosity of living day is applies flexibly amount day and applies flexibly the ratio of amount the moon, and week, viscosity living is applied flexibly amount in the week The ratio of amount is applied flexibly with the moon, it is to apply flexibly the statistical method of amount the moon as described above to apply flexibly amount day, apply flexibly amount week, Details are not described herein.
More specifically, when whole user's viscosity includes at least and lives viscosity day, accordingly, close advertising display condition and also wrap The corresponding whole closing threshold value of viscosity of living day is included, which closes the engineering experience value that threshold value could be provided as corresponding application scenarios Or experiment simulation value, for example, whole close threshold value and 40%, apply flexibly amount the day counted on and apply flexibly amount for 1,000,000 person-time, months It is 3,000,000 person-times, calculates and obtain viscosity of living day as 1,000,000 person-times/3,000,000 person-times=33.3% less than 40%, will triggers pair The corresponding multiple client of the entirety user quality closes the advertising display of the first advertisement position.
Similarly, it when whole user's viscosity, which includes at least, lives viscosity week, accordingly, closes advertising display condition and further includes Week viscosity living it is corresponding it is whole close threshold value, entirety close threshold value could be provided as corresponding to application scenarios engineering experience value or Experiment simulation value, for example, whole close threshold value and 60%, it is that 1,500,000 person-time, months apply flexibly amount and are to apply flexibly amount the week counted on It 3000000 person-times, calculates and obtains week viscosity living as 1,500,000 person-times/3,000,000 person-times=50% less than 60%, will trigger whole to this The corresponding multiple client of body user quality closes the advertising display of the first advertisement position.
Alternatively, for example, when whole user quality includes at least whole user's evaluation, which can be according to client The non-difference comparation and assessment example of each advertisement position in the application interface at end, which is that can obtain all clients of user quality To not being the ratio shared by the poor evaluation quantity commented in evaluation quantity in same advertisement position in end, the difference, which is commented, to be directly Difference comments feedback, can also be commented according to the evaluation score for meeting predetermined difference scoring number is determined as difference, accordingly, close advertising display Condition further includes the corresponding whole closing threshold value of whole user's evaluation, and corresponding whole threshold value of closing can be that some is scheduled Non- difference comments ratio value, such as whole threshold value of closing is 20%, and when the difference comparation and assessment example of the first advertisement position is 90%, corresponding non-difference is commented Ratio is 10%, closes threshold value less than whole, will trigger and close this to the corresponding multiple client of entirety user quality Advertising display.
Further, it is also possible to enliven scale, whole user's viscosity and whole user's evaluation for whole user, these three refer to Mark setting priority, after obtaining whole user quality every time, one by one can judge whether index according to priority orders Meet the corresponding whole displaying closed threshold value, close the first advertisement position to corresponding client with triggering, it is similar to improve Method can also be applied to whole user quality and include more situations.
And in another specific example, the user quality includes at least individual consumer's mass, the closing advertisement Displaying condition includes at least individual consumer's mass and closes threshold value less than individual；When individual consumer's mass is closed less than individual When closing threshold value, client corresponding to individual consumer's mass, triggering performs described by the first advertisement position closing advertising display The step of.
Wherein, individual consumer's mass is used to characterize the user experience of the corresponding individual consumer of each client, And individual closes corresponding individual consumer's mass when threshold value is typically single user user experience is poor when advertising display is excessive Value, can be by engineering experience or experiment measure obtain.It is right when individual consumer's mass closes threshold value less than individual The corresponding client of individual consumer's mass sends advertising display out code so that in the application interface of the client The first advertisement position of advertising display is opened, closes advertising display, such as above in the example of Fig. 5, Fig. 6 citing, to using The application interface that the user of the client is presented with this as shown in fig. 6, improve the user using the client because of application interface The bad user experience that middle advertising display is excessive and is subjected to.
Specifically, individual consumer's mass include at least user corresponding with each client using duration, One of user activity and individual consumer's evaluation, accordingly, the closing advertising display condition include at least described At least one in being evaluated using duration, the user activity and the individual consumer is less than the corresponding individual Close threshold value.
It should be understood that individual consumer's mass can be using duration, using for the corresponding user of each client Family liveness and individual consumer evaluate one of these three indexs either arbitrary the two or whole, but work as any of which When a index meets corresponding individual closing threshold value, the advertisement exhibition that the first advertisement position is closed to corresponding client can be all triggered Show.
For example, individual consumer's mass uses duration including at least user, accordingly, close advertising display condition and at least wrap It includes individual corresponding with the use duration of user and closes threshold value, it can be the whole of corresponding the Internet, applications which, which closes threshold value, The average of body user group uses duration, and usual user is less than the average using duration of whole user group using duration, in certain journey It is bad to the usage experience of corresponding the Internet, applications that degree embodies the user.As long as user's is less than corresponding individual using duration Threshold value is closed, the advertising display that the first advertisement position is closed using the corresponding client of duration to the user will be triggered.
More specifically, being included at least using duration for the user daily uses duration, week to be used using number of days and the moon One of in number of days；Accordingly, the closing advertising display condition further includes the average daily use duration, uses in the week Number of days and the moon close threshold value using at least one in number of days less than the corresponding individual.
When user is included at least using duration daily uses duration, accordingly, close advertising display condition and further include Threshold value daily is closed less than corresponding individual using duration, it can obtain all visitors of user quality which, which closes threshold value, The corresponding whole user group in family end it is average daily using duration, as long as some client daily using duration less than average Daily using duration, just trigger the advertising display that the client closes the first advertisement position.
Similarly, when user includes at least week using duration uses number of days, accordingly, advertising display condition is closed also Including number of days is used to close threshold value less than corresponding individual in week, it can be all of acquisition user quality which, which closes threshold value, The corresponding whole user group of client uses number of days in average week, as long as using number of days using the week of the user of some client Less than average week using number of days, the advertising display that the client closes the first advertisement position is just triggered.
Similarly, when user includes at least the moon using duration uses number of days, corresponding closing advertising display condition, with And the step of triggering the advertising display for client the first advertisement of closing that advertising display condition is closed to meeting, is also similar, it is no longer superfluous It states.
In another example individual consumer's mass includes at least the user activity of user, accordingly, advertising display condition is closed extremely Few to include individual closing threshold value corresponding with user activity, which closes threshold value can be according in corresponding application scenarios Experience or experimental setup, what typically embodiment user experience was bad enlivens angle value, as long as user activity is less than corresponding individual Threshold value is closed, the advertising display that the first advertisement position is closed to the corresponding client of the user activity will be triggered.
More specifically, the activity of the user is including at least enlivening number of days week and the moon enlivens one of number of days；The pass It closes advertising display condition and further includes and enliven number of days the week and enliven at least one in number of days the moon less than corresponding The individual closes threshold value.
When the activity of the user is including at least number of days is enlivened in week, accordingly, closing advertising display condition further includes described It enlivens number of days corresponding individual week and closes threshold value, it can be set according to engineering experience or experiment simulation which, which closes threshold value, Embody user experience it is bad enliven number of days in week, for example, it may be whole closing threshold value according to week viscosity living above is corresponding The week of calculating enlivens number of days, for example, week lives, the corresponding whole threshold value of closing of viscosity is 60%, then the week for calculating acquisition enlivens number of days It is 7*60%=4.2 days that corresponding individual, which closes threshold value, is less than 4.2 days when enlivening number of days the week for the user for using some client When, the advertisement position for closing the first advertisement position is triggered to the client.
When the activity of the user is including at least number of days is enlivened day, accordingly, closing advertising display condition further includes described It enlivens number of days corresponding individual day and closes threshold value, it can be set according to engineering experience or experiment simulation which, which closes threshold value, Embody user experience it is bad day enliven number of days, for example, it may be whole closing threshold value according to viscosity of living the moon above is corresponding The day of calculating enlivens number of days, for example, week lives, the corresponding whole threshold value of closing of viscosity is 40%, then the day for calculating acquisition enlivens number of days It is 30*40%=12 days that corresponding individual, which closes threshold value, when enlivening number of days the day for the user for using some client less than 12, The advertisement position for closing the first advertisement position is triggered to the client.
Alternatively, for example, when individual consumer's mass includes at least individual consumer and evaluates, accordingly, advertising display is closed Condition includes at least individual corresponding with individual consumer's evaluation and closes threshold value, and it can be individual consumer's evaluation which, which closes threshold value, Corresponding threshold value is commented for non-difference, for example, user's evaluation is weighed with scoring, 0-5 points, pre-set user scoring is more than 1 point and is commented for non-difference, Therefore, it is 1 point that individual, which closes threshold value, and when individual consumer is evaluated as 0 point, threshold value is closed less than individual, this is obtained so as to trigger The client of body user's evaluation closes the advertisement position of the first advertisement position.
Further, it is also possible to for user using duration, user activity and individual consumer evaluate these three indexs this Three setup measures prioritys after obtaining individual consumer's mass every time, one by one can be sentenced index according to priority orders It is disconnected whether to meet corresponding individual closing threshold value, to trigger the displaying that the first advertisement position is closed to corresponding client, to improve Similar method can also be applied to the situation that individual consumer's mass includes more other indexs.
Step S2300, when the user quality meets preset unlatching advertising display condition, to the corresponding client End sends advertising display open command, so that the second advertisement for being turned off advertising display in the application interface of the client Advertising display is opened in position.
In general, when advertisement brings baneful influence to user experience shown in the application interface of client, usually Need user that advertising display is turned off manually to promote the user experience of itself, and when advertising display is turned off manually by user in advertisement position Afterwards, usual user will not manually opened advertising display again, even the hereafter improved situation of user experience, this can cause should It is not used appropriately with the advertisement position at interface, consequently, it is possible to influencing the business revenue of corresponding the Internet, applications.
And in the present embodiment, the unlatching advertising display condition is pre-set, which is to be used for Description mesh client should be triggered open advertising display when corresponding user quality state, for example, the closing advertising display item Part could be provided as user quality higher than threshold value is opened, and corresponding user quality takes when which is better user experience Value, specific value could be provided as engineering experience value or experiment simulation value under corresponding application scenarios.It should be understood that The unlatching advertising display condition, can also in specific application, with the advertising display of the present embodiment other than pre-setting The continuous implementation of control method is configured or is updated to be more suitable for corresponding application scenarios.
Therefore, it when user quality meets preset unlatching advertising display condition, is sent to the corresponding client wide Displaying open command is accused, the client that can be distinguished and indicate corresponding each client can be included in the advertising display open command End identifies and can indicate the mark of the second advertisement position for needing to open so that in the application interface of corresponding client The second advertisement position of advertising display is closed, opens advertising display, so that under the premise of preferable user experience is ensured, energy Rationally utilize the advertisement position of application interface so that the business revenue of corresponding the Internet, applications maximizes.
In addition, triggering can be that advertising display has been closed in application interface by the second advertisement position of unlatching advertising display In advertisement position, such as the temperature that display sequence is clicked near preceding advertisement position, according to user or navigation patterns are chosen is highest Advertisement position or the advertisement position of statistics light exposure maximum etc..
And it can be by restoring to show or increasing second advertisement position newly come real on application interface to open advertising display It is existing, for example, the application interface of client is the homepage page of browser, close the homepage page of the advertising display of the second advertisement position As shown in fig. 6, when user quality meets preset unlatching advertising display condition, it will trigger the client to corresponding browser End sends advertising display open command so that the second advertisement position in the homepage page of the client of browser opens advertisement exhibition Show, as shown in figure 5, the content position that wherein the second advertisement position summarizes for box in Fig. 6.
In one example, the user quality includes at least whole user quality, accordingly, the unlatching advertising display Condition includes at least the whole user quality and opens threshold value higher than whole, when the whole user quality closes threshold higher than whole During value, multiple clients corresponding to the entirety user quality, triggering performs described by the unlatching advertisement of the second advertisement position The step of displaying.
Wherein, the whole user quality is used to characterize the user's body of the corresponding whole user group of multiple clients It tests, and the whole value for opening corresponding whole user quality when threshold value is typically the better user experience of whole user group, it can With the engineering experience value or experiment simulation value being set as under concrete application scene, for example, the whole value for opening threshold value can be with Whole close in threshold basis hereinbefore can be imitative according to engineering experience or experiment plus certain increment size, the increment size It is true to obtain.When whole user quality is less than whole unlatching threshold value, multiple client corresponding to the entirety user quality, The all clients being related to when exactly obtaining whole user quality all send advertising display open command so that these clients Application interface in have been switched off the second advertisement position of advertising display, be switched on advertising display, such as lifted above with Fig. 5, Fig. 6 In the example of example, the application interface of these clients with this all as shown in fig. 6, realized in the premise for ensureing preferable user experience Under, it can rationally utilize the advertisement position of application interface so that the business revenue of corresponding the Internet, applications maximizes.
Specifically, the whole user quality includes at least the entirety of whole user group corresponding with multiple clients User one of enlivens in scale, whole user's viscosity and whole user's evaluation, accordingly, the unlatching advertising display Condition includes at least the whole user and enlivens in scale, whole user's viscosity and the whole user's evaluation at least One of them is higher than the corresponding whole unlatching threshold value.
Scale, whole user's viscosity and entirety are enlivened it should be understood that whole user quality can be whole user One of these three indexs of user's evaluation are either both arbitrary or all, but when any of which index meet it is corresponding During whole unlatching threshold value, the advertising display that the second advertisement position is opened to corresponding client can be all triggered.
For example, when whole user quality includes at least whole user's evaluation, corresponding unlatching advertising display condition is at least Including whole user's evaluation higher than corresponding whole unlatching threshold value, the entirety user's evaluation is the specific can be that obtain whole user The current average ratings to the advertisement position having turned on of all clients of quality, for example, average non-difference comparation and assessment example, the entirety are opened It can be that above the corresponding entirety of whole user's evaluation is closed on the basis of threshold value plus an increment size to open threshold value, for example, Example can be appraised through comparison with right and wrong difference can reflect the preferable ratio value of user's evaluation plus what an increment was worth to, as long as whole user It is wide will to trigger the corresponding multiple client unlatching second to the entirety user quality higher than corresponding whole unlatching threshold value for evaluation Accuse the advertising display of position.
And when whole user quality includes at least whole user and enlivens scale, also opened similar in upper example, setting is corresponding Open advertising display condition so that when whole user enlivens scale higher than corresponding whole unlatching threshold value, will trigger whole to this The corresponding multiple client of body user quality opens the advertising display of the second advertisement position.
More specifically, it is described entirety user enliven scale including at least apply flexibly amount day, week applies flexibly amount and the moon is applied flexibly One of amount, accordingly, the unlatching advertising display condition further includes and applies flexibly amount the day, the week applies flexibly amount And at least one applied flexibly the moon in amount opens threshold value higher than the corresponding entirety.
It should be understood that whole user enliven scale can be whole user enliven scale these three indexs wherein it One is either both arbitrary or all, but when any of which index meet it is corresponding it is whole open threshold value when, can all trigger pair The client answered opens the advertising display of the second advertisement position, and the acquisition of these three indexs is above for example, corresponding Whole threshold value of opening also can be obtained according to hereinbefore corresponding whole threshold value of closing plus an increment size, herein no longer It repeats.
Alternatively, when whole user quality includes at least whole user's viscosity, also similar in upper example, corresponding unlatching is set Advertising display condition so that when whole user's viscosity is higher than corresponding whole unlatching threshold value, will trigger to entirety user The corresponding multiple client of quality opens the advertising display of the second advertisement position.
More specifically, the entirety user viscosity includes at least live day one of viscosity and week viscosity living, wherein, institute Viscosity of living day is stated to apply flexibly amount the day and applying flexibly the ratio of amount the moon, the week viscosity living is applies flexibly amount in the week The ratio of amount is applied flexibly with the moon；The unlatching advertising display condition further includes live the day viscosity and week viscosity living In at least one described whole open threshold value higher than corresponding.
It should be understood that whole user's viscosity includes at least live day one of viscosity and week viscosity living or two Person, but when any of which index meets corresponding whole unlatching threshold value, can all trigger corresponding client and open second extensively The advertising display of position is accused, and the acquisition of the two indexs is above for example, corresponding entirety opens threshold value also To be obtained according to hereinbefore corresponding whole threshold value of closing plus an increment size, details are not described herein.
In another specific example, the user quality includes at least individual consumer's mass, accordingly, the unlatching Advertising display condition opens threshold value including at least individual consumer's mass higher than individual, when individual consumer's mass is higher than a When body opens threshold value, client corresponding to individual consumer's mass, triggering performs described by the unlatching advertisement of the second advertisement position The step of displaying.
Wherein, individual consumer's mass is used to characterize the user experience of the corresponding individual consumer of each client, And individual opens the value of corresponding individual consumer's mass when threshold value is typically the better user experience of single user, can be logical It crosses engineering experience or experiment is measured and obtained, for example, it may be corresponding individual above closes threshold value and adds an increment size It obtains, which can be measured with engineering experience or experiment and obtained.
When individual consumer's mass opens threshold value higher than individual, to the corresponding client of individual consumer's mass, send wide Accuse displaying open command so that the second advertisement position of advertising display is had been switched off in the application interface of the client, opens advertisement Displaying, such as in the example illustrated above with Fig. 5, Fig. 6, to application interface such as Fig. 5 that the user of the client is used to present It is shown, so as to fulfill under the premise of the better user experience using the client is ensured, rationally utilize the application of the client The advertisement position at interface ensures that the business revenue of corresponding the Internet, applications maximizes.
Specifically, individual consumer's mass include at least user corresponding with each client using duration, One of user activity and individual consumer's evaluation, accordingly, the unlatching advertising display condition include at least described At least one in being evaluated using duration, the user activity and the individual consumer is higher than the corresponding individual Open threshold value.
It should be understood that individual consumer's mass can be use duration, user activity and the individual consumer of user It is either both arbitrary or whole to evaluate one of these three indexs, but when any of which index meets corresponding individual When opening threshold value, the advertising display that the second advertisement position is opened to corresponding client can be all triggered.
For example, when individual consumer's mass includes at least individual consumer and evaluates, corresponding unlatching advertising display condition is at least Including individual consumer's evaluation higher than corresponding whole unlatching threshold value, individual consumer evaluation can be the use using corresponding client Family to application interface other have turned on advertising display advertisement position average ratings, it can be above individual that individual, which opens threshold value, The corresponding individual of user's evaluation is closed on the basis of threshold value plus an increment size, is commented for example, it may be difference evaluation is corresponding Point upper scoring being worth to plus an increment or directly it is corresponding be favorable comment scoring, as long as individual consumer's evaluation is higher than Corresponding individual opens threshold value, will trigger the advertisement exhibition that the corresponding client to individual consumer's mass opens the second advertisement position Show.
And when individual consumer's mass include at least user using duration when, also similar in upper example, setting corresponding unlatching Advertising display condition so that when user opens threshold value using duration higher than corresponding individual, will trigger and use the individual Quality corresponding client in family opens the advertising display of the second advertisement position.
More specifically, being included at least using duration for the user daily uses duration, week to be used using number of days and the moon One of in number of days, accordingly, the unlatching advertising display condition further includes the average daily use duration, uses in the week Number of days and the moon open threshold value using at least one in number of days higher than the corresponding individual.
It should be understood that whole user enliven scale can be whole user enliven scale these three indexs wherein it One is either both arbitrary or all, but when any of which index meet it is corresponding it is whole open threshold value when, can all trigger pair The client answered opens the advertising display of the second advertisement position, and the acquisition of these three indexs is above for example, corresponding Whole threshold value of opening also can be obtained according to hereinbefore corresponding whole threshold value of closing plus an increment size, herein no longer It repeats.
Alternatively, when individual consumer's mass includes at least user activity, it is also wide similar to corresponding unlatching in upper example, is set Accuse displaying condition so that when user activity opens threshold value higher than corresponding individual, will trigger to individual consumer's mass Corresponding client opens the advertising display of the second advertisement position.
More specifically, the user activity is including at least enlivening number of days week and the moon enlivens one of number of days；It is described Unlatching advertising display condition further includes at least one enlivened number of days the week and enlivened the moon in number of days and is higher than correspondence It is described individual close threshold value.
It should be understood that user activity is including at least enlivening number of days week and enliven one of number of days or two moon Person, but when any of which index meets corresponding individual and opens threshold value, can all trigger corresponding client and open second extensively The advertising display of position is accused, and the acquisition of the two indexs is above for example, corresponding individual opens threshold value also It is obtained with closing threshold value according to hereinbefore corresponding individual plus an increment size, details are not described herein.
The advertising display control method for having illustrated and being provided in the present embodiment as shown in Figure 4, root are provided above According to the user quality obtained by client, the displaying of advertisement in the application interface of client is controlled, to improve advertising display not When the bad experience brought to user, and rationally business revenue can be obtained using the advertisement position of application interface and maximized.
In the present embodiment, a kind of advertising display control device 3000 is also provided, as shown in fig. 7, comprises：User quality obtains Unit 3100, triggering closing unit 3200 and triggering opening unit are taken, for implementing to provide in the present embodiment as shown in Figure 4 Advertising display control method, details are not described herein.
The advertising display control device 3000, including：
User quality acquiring unit 3100, for obtaining user quality by least one client,
Wherein, the user quality includes at least whole one of user quality and individual consumer's mass, described whole Body user quality is used to characterize the user experience of the corresponding whole user group of multiple clients, and individual consumer's mass is used In the user experience for characterizing the corresponding individual consumer of each client；
Closing unit 3200 is triggered, for when the user quality meets preset closing advertising display condition, to right The client answered sends advertising display out code, so that having turned on advertisement exhibition in the application interface of the client The first advertisement position shown closes advertising display；And
Opening unit 3300 is triggered, for when the user quality meets preset unlatching advertising display condition, to right The client answered sends advertising display open command, so that being turned off advertisement exhibition in the application interface of the client The second advertisement position shown opens advertising display.
In the present embodiment, the specific implementation form of advertising display control device 3000, advertising display control are not intended to limit Equipment 3000 can be independently of establishing the functional unit of connection, example with the client except the client of the Internet, applications Such as, it is set to server in the server of corresponding the Internet, applications in itself or is totally independent of internet The client of application and the equipment with connection relation of server, it is numerous to list herein.
In the present embodiment, a kind of server is also provided, including memory and processor, the memory refers to for storing It enables, described instruction is used to that the processor to be controlled to be operated to perform the method that advertising display as shown in Figure 4 controls.One In a example, server 1100 that the entity device form of the server can be as shown in Figure 1.
Attached drawing is had been combined above and describes the first embodiment of the present invention, according to the present embodiment, according to passing through client The user quality of acquisition controls the displaying of advertisement in the application interface of client, and to improve, advertising display is improper to be brought to user Bad experience, and can rationally using application interface advertisement position obtain business revenue maximize.
It will be appreciated by those skilled in the art that advertising display control device 3000 can be realized by various modes.Example Such as, advertising display control device 3000 can be realized by instructing configuration processor.For example, instruction can be stored in ROM In, and when starting the device, instruction from ROM is read, advertising display control device 3000 is realized in programming device. For example, advertising display control device 3000 can be cured in dedicated devices (such as ASIC).Advertising display can be controlled Equipment 3000 is divided into mutually independent unit or they can be merged to realization.Advertising display control device 3000 Can by one kind in above-mentioned various realization methods come realize or can by two kinds in above-mentioned various realization methods or The combinations of more kinds of modes is realized.
<Second embodiment>
In the present embodiment, a kind of advertising display control method is provided, as shown in figure 8, including：
Step S4100 in response to the advertising display out code received from server, will have been opened in local application interface The first advertisement position of advertising display is opened, closes advertising display；
Wherein, the server is the application server of corresponding the Internet, applications, to support to pass through client to user Application service is provided, and implements the equipment of the present embodiment advertising display control method, typically corresponding client.
The equipment of client is local, can be by installing or running the client usually with user oriented application interface Display device (such as mobile phone screen, computer screen etc.) in the electronic equipment at end is presented to the user, and boundary is applied in client In face, the advertisement position for being used to launch advertisement of predetermined number can be set, increase corresponding the Internet, applications so that advertiser launches Business revenue.
And in the present embodiment, in the advertising display out code, generally comprise that can to distinguish instruction corresponding each It the client identification of client and can indicate to need the mark of the first advertisement position closed so that receive advertising display and close After instruction, the first advertisement position for advertising display being had turned in locally applied interface can be corresponded to, closes advertising display.
Step S4200 in response to the advertising display open command received from server, will have been closed in local application interface The second advertisement position of advertising display is closed, opens advertising display.
Wherein, the client that can be distinguished and indicate corresponding each client can be included in the advertising display open command It identifies and can indicate the mark of the second advertisement position for needing to open so that after receiving advertising display open command, can correspond to The second advertisement position of advertising display will be turned off in local application interface, opens advertising display.
The advertising display control method for having illustrated and being provided in the present embodiment as shown in Figure 8 is provided above, it can According to the instruction obtained from server, to turn off or on the advertising display of the advertisement position in application interface so that Ke Yizhi The implementation of advertising display control method provided in first embodiment is provided, improves the bad experience that advertising display is brought to user, And it rationally can obtain business revenue using the advertisement position of application interface to maximize.
In the present embodiment, a kind of advertising display control device 5000 is also provided, as shown in figure 9, including：It is single to close displaying Member 5100 and unlatching display unit 5200, for implementing advertising display control method as shown in Figure 8, details are not described herein.
Advertising display control device 5000, including：
Display unit 5100 is closed, in response to the advertising display out code received from server, local to be answered With the first advertisement position that advertising display is had turned in interface, advertising display is closed；And
Display unit 5200 is opened, in response to the advertising display open command received from server, local to be answered With the second advertisement position that advertising display is turned off in interface, advertising display is opened.
In the present embodiment, the specific implementation form of advertising display control device 5000, advertising display control are not intended to limit Equipment 5000 can be independently of except the server of the Internet, applications establishing the equipment of connection with the server or set It is placed in client in the client of corresponding the Internet, applications in itself or is totally independent of the Internet, applications Client and server but with connection relation equipment, it is numerous to list herein.
In the present embodiment, a kind of client is also provided, including memory and processor, the memory refers to for storing It enables, described instruction is used to that the processor to be controlled to be operated to perform the method that advertising display as shown in Figure 8 controls.One In a example, client 1200 that the entity device form of the client can be as shown in Figure 1.
Attached drawing is had been combined above and describes the second embodiment of the present invention, according to this embodiment, it can according to from service The instruction that device obtains turns off or on the advertising display of the advertisement position in application interface so that can support first embodiment The implementation of the advertising display control method of middle offer improves the bad experience that advertising display is brought to user, and can be rationally sharp Business revenue is obtained with the advertisement position of application interface to maximize.
It will be appreciated by those skilled in the art that advertising display control device 5000 can be realized by various modes.Example Such as, advertising display control device 5000 can be realized by instructing configuration processor.For example, instruction can be stored in ROM In, and when starting the device, instruction from ROM is read, advertising display control device 5000 is realized in programming device. For example, advertising display control device 5000 can be cured in dedicated devices (such as ASIC).Advertising display can be controlled Equipment 5000 is divided into mutually independent unit or they can be merged to realization.Advertising display control device 5000 Can by one kind in above-mentioned various realization methods come realize or can by two kinds in above-mentioned various realization methods or The combinations of more kinds of modes is realized.
It is well known by those skilled in the art that the development of the electronic information technology with such as large scale integrated circuit technology With the trend of hardware and software, clearly to divide computer system soft and hardware boundary has seemed relatively difficult.Because appoint What operation can be realized with software, can also be realized by hardware.The execution of any instruction can be completed by hardware, equally also may be used To be completed by software.For a certain machine function using hardware implementations or software implement scheme, depending on price, speed The Non-technical factors such as degree, reliability, memory capacity, change cycle.Therefore, for the ordinary skill of electronic information technical field For personnel, mode more direct and that a technical solution is explicitly described is each operation described in the program.Knowing In the case of road institute operation to be performed, those skilled in the art can directly set based on the considerations of to the Non-technical factor Count out desired product.
The present invention can be system, method and/or computer program product.Computer program product can include computer Readable storage medium storing program for executing, containing for make processor realize various aspects of the invention computer-readable program instructions.
Computer readable storage medium can keep and store to perform the tangible of the instruction that uses of equipment by instruction Equipment.Computer readable storage medium for example can be-- but be not limited to-- storage device electric, magnetic storage apparatus, optical storage Equipment, electromagnetism storage device, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer readable storage medium More specific example (non exhaustive list) includes：Portable computer diskette, random access memory (RAM), read-only is deposited hard disk It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static RAM (SRAM), portable Compact disk read-only memory (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon It is stored with the punch card of instruction or groove internal projection structure and above-mentioned any appropriate combination.Calculating used herein above Machine readable storage medium storing program for executing is not interpreted instantaneous signal in itself, and the electromagnetic wave of such as radio wave or other Free propagations leads to It crosses the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or is transmitted by electric wire Electric signal.
Computer-readable program instructions as described herein can be downloaded to from computer readable storage medium it is each calculate/ Processing equipment downloads to outer computer or outer by network, such as internet, LAN, wide area network and/or wireless network Portion's storage device.Network can include copper transmission cable, optical fiber transmission, wireless transmission, router, fire wall, interchanger, gateway Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be counted Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipment In calculation machine readable storage medium storing program for executing.
For perform the computer program instructions that operate of the present invention can be assembly instruction, instruction set architecture (ISA) instruction, Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languages Arbitrarily combine the source code or object code write, the programming language includes the programming language of object-oriented-such as Procedural programming languages-such as " C " language or similar programming language of Smalltalk, C++ etc. and routine.Computer Readable program instructions can be performed fully, partly perform on the user computer, is only as one on the user computer Vertical software package performs, part performs or on the remote computer completely in remote computer on the user computer for part Or it is performed on server.In situations involving remote computers, remote computer can pass through network-packet of any kind Include LAN (LAN) or wide area network (WAN)-be connected to subscriber computer or, it may be connected to outer computer (such as profit Pass through Internet connection with ISP).In some embodiments, by using computer-readable program instructions Status information carry out personalized customization electronic circuit, such as programmable logic circuit, field programmable gate array (FPGA) or can Programmed logic array (PLA) (PLA), the electronic circuit can perform computer-readable program instructions, so as to fulfill each side of the present invention Face.
Referring herein to according to the method for the embodiment of the present invention, the flow chart of device (system) and computer program product and/ Or block diagram describes various aspects of the invention.It should be appreciated that each box and flow chart of flow chart and/or block diagram and/ Or in block diagram each box combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to all-purpose computer, special purpose computer or other programmable datas The processor of processing unit, so as to produce a kind of machine so that these instructions are passing through computer or other programmable datas When the processor of processing unit performs, produce and realize work(specified in one or more of flow chart and/or block diagram box The device of energy/action.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer to It enables so that computer, programmable data processing unit and/or other equipment work in a specific way, so as to be stored with instruction Computer-readable medium then includes a manufacture, including realizing in one or more of flow chart and/or block diagram box The instruction of the various aspects of defined function/action.
Computer-readable program instructions can also be loaded into computer, other programmable data processing units or other In equipment so that series of operation steps are performed on computer, other programmable data processing units or miscellaneous equipment, with production Raw computer implemented process, so that performed on computer, other programmable data processing units or miscellaneous equipment Function/action specified in one or more of flow chart and/or block diagram box is realized in instruction.
Flow chart and block diagram in attached drawing show the system, method and computer journey of multiple embodiments according to the present invention Architectural framework in the cards, function and the operation of sequence product.In this regard, each box in flow chart or block diagram can generation One module of table, program segment or a part for instruction, the module, program segment or a part for instruction include one or more use In the executable instruction of logic function as defined in realization.In some implementations as replacements, the function of being marked in box It can be occurred with being different from the sequence marked in attached drawing.For example, two continuous boxes can essentially be held substantially in parallel Row, they can also be performed in the opposite order sometimes, this is depended on the functions involved.It is also noted that block diagram and/or The combination of each box in flow chart and the box in block diagram and/or flow chart can use function or dynamic as defined in performing The dedicated hardware based system made is realized or can be realized with the combination of specialized hardware and computer instruction.It is right It is well known that, realized for those skilled in the art by hardware mode, realized by software mode and by software and It is all of equal value that the mode of combination of hardware, which is realized,.
Various embodiments of the present invention are described above, above description is exemplary, and non-exclusive, and It is not limited to disclosed each embodiment.In the case of without departing from the scope and spirit of illustrated each embodiment, for this skill Many modifications and changes will be apparent from for the those of ordinary skill in art field.The selection of term used herein, purport Best explain each embodiment principle, practical application or to the technological improvement in market or make the art its Its those of ordinary skill is understood that each embodiment disclosed herein.The scope of the present invention is defined by the appended claims.

Claims (14)

1. a kind of advertisement demonstration method, which is characterized in that including：
User quality is obtained by least one client,
Wherein, the user quality includes at least whole one of user quality and individual consumer's mass, the whole use Family quality is used to characterize the user experience of the corresponding whole user group of multiple clients, and individual consumer's mass is used for table Levy the user experience of the corresponding individual consumer of each client；
When the user quality meets preset closing advertising display condition, advertising display is sent to the corresponding client Out code, so that the first advertisement position for having turned on advertising display in the application interface of the client, closes advertisement exhibition Show；And
When the user quality meets preset unlatching advertising display condition, advertising display is sent to the corresponding client Open command, so that the second advertisement position for being turned off advertising display in the application interface of the client, opens advertisement exhibition Show.
2. according to the method described in claim 1, it is characterized in that,
The user quality includes at least whole user quality；
The closing advertising display condition includes at least the whole user quality and closes threshold value less than whole；
When the whole user quality is less than whole closing threshold value, multiple clients corresponding to the entirety user quality End, triggering perform described the step of first advertisement position is closed advertising display；
The unlatching advertising display condition includes at least the whole user quality and opens threshold value higher than whole；
When the whole user quality is higher than whole closing threshold value, multiple clients corresponding to the entirety user quality End, triggering perform described the step of second advertisement position is opened advertising display.
3. according to the method described in claim 2, it is characterized in that,
The whole user that the entirety user quality includes at least whole user group corresponding with multiple clients actively advises One of in mould, whole user's viscosity and whole user's evaluation；
The closing advertising display condition includes at least the whole user and enlivens scale, whole user's viscosity and described At least one in whole user's evaluation is less than the corresponding whole closing threshold value；
The unlatching advertising display condition includes at least the whole user and enlivens scale, whole user's viscosity and described At least one in whole user's evaluation is higher than the corresponding whole unlatching threshold value.
4. according to the method described in claim 3, it is characterized in that,
It is described entirety user enliven scale include at least apply flexibly day amount, week apply flexibly amount and apply flexibly the moon amount wherein it One；
The closing advertising display condition further includes and applies flexibly amount the day, the week applies flexibly amount and the moon is applied flexibly in amount At least one is less than the corresponding whole closing threshold value；
The unlatching advertising display condition further includes and applies flexibly amount the day, the week applies flexibly amount and the moon applies flexibly amount In at least one described whole open threshold value higher than corresponding.
5. according to the method described in claim 3, it is characterized in that,
The entirety user viscosity includes at least live day one of viscosity and week viscosity living,
Wherein, viscosity of living the day is to apply flexibly amount the day and apply flexibly the ratio of amount by the moon,
The week viscosity living is applies flexibly amount the week and applies flexibly the ratio of amount by the moon；
At least one for closing that advertising display condition is further included in live day viscosity and week viscosity living is low In the corresponding whole closing threshold value；
The unlatching advertising display condition further includes at least one height in live the day viscosity and viscosity of living in the week In the corresponding whole unlatching threshold value.
6. according to the method described in claim 1, it is characterized in that,
The user quality includes at least individual consumer's mass；
The closing advertising display condition includes at least individual consumer's mass and closes threshold value less than individual；
When individual consumer's mass closes threshold value less than individual, client corresponding to individual consumer's mass, triggering Perform described the step of first advertisement position is closed into advertising display；
The unlatching advertising display condition includes at least individual consumer's mass and opens threshold value higher than individual；
When individual consumer's mass opens threshold value higher than individual, client corresponding to individual consumer's mass, triggering Perform described the step of second advertisement position is opened into advertising display.
7. according to the method described in claim 6, it is characterized in that,
Individual consumer's mass include at least user corresponding with each client using duration, user activity with And one of individual consumer's evaluation；
The advertising display condition of closing uses duration, the user activity and the individual including at least the user At least one in user's evaluation closes threshold value less than the corresponding individual；
The unlatching advertising display condition is commented including at least described using duration, the user activity and the individual consumer At least one in valency opens threshold value higher than the corresponding individual.
8. the method according to the description of claim 7 is characterized in that
The user using duration include at least it is average daily using duration, week using number of days and the moon using in number of days wherein it One；
The closing advertising display condition further include it is described it is average daily using duration, use day using number of days and the moon in the week At least one in number closes threshold value less than the corresponding individual；
The unlatching advertising display condition further include it is described it is average daily using duration, use day using number of days and the moon in the week At least one in number opens threshold value higher than the corresponding individual.
9. the method according to the description of claim 7 is characterized in that
The user activity is including at least enlivening number of days week and the moon enlivens one of number of days；
The closing advertising display condition, which further includes, to be enlivened number of days the week and enlivens at least one in number of days the moon Threshold value is closed less than the corresponding individual；
The unlatching advertising display condition, which further includes, to be enlivened number of days the week and enlivens at least one in number of days the moon Threshold value is closed higher than the corresponding individual.
10. a kind of advertising display control method, which is characterized in that including：
In response to the advertising display out code received from server, the of advertising display will be had turned in local application interface One advertisement position closes advertising display；And
In response to the advertising display open command received from server, the of advertising display will be turned off in local application interface Two advertisement positions open advertising display.
11. a kind of advertising display control device, which is characterized in that including：
User quality acquiring unit, for obtaining user quality by least one client,
Wherein, the user quality includes at least whole one of user quality and individual consumer's mass, the whole use Family quality is used to characterize the user experience of the corresponding whole user group of multiple clients, and individual consumer's mass is used for table Levy the user experience of the corresponding individual consumer of each client；
Closing unit is triggered, for when the user quality meets preset closing advertising display condition, to corresponding described Client sends advertising display out code, so that have turned on advertising display first in the application interface of the client Advertisement position closes advertising display；And
Opening unit is triggered, for when the user quality meets preset unlatching advertising display condition, to corresponding described Client sends advertising display open command, so that be turned off advertising display second in the application interface of the client Advertisement position opens advertising display.
12. a kind of advertising display control device, which is characterized in that including：
Display unit is closed, in response to the advertising display out code received from server, in application interface that will be local The first advertisement position of advertising display is had turned on, closes advertising display；And
Display unit is opened, in response to the advertising display open command received from server, in application interface that will be local The second advertisement position of advertising display is turned off, opens advertising display.
13. a kind of server, which is characterized in that including：
Memory and processor, for storing instruction, described instruction is used to that the processor to be controlled to be operated the memory To perform the method according to any one in claim 1-9.
14. a kind of client, which is characterized in that including：
Memory and processor, for storing instruction, described instruction is used to that the processor to be controlled to be operated the memory To perform the method according to claim 11.
CN201710067042.0A 2017-02-07 2017-02-07 Advertisement display control method, equipment, server and client Active CN108256894B (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN201710067042.0A CN108256894B (en) 2017-02-07 2017-02-07 Advertisement display control method, equipment, server and client
PCT/CN2018/075228 WO2018145609A1 (en) 2017-02-07 2018-02-05 Advertisement display control method and device, server, and client

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201710067042.0A CN108256894B (en) 2017-02-07 2017-02-07 Advertisement display control method, equipment, server and client

Publications (2)

Publication Number Publication Date
CN108256894A true CN108256894A (en) 2018-07-06
CN108256894B CN108256894B (en) 2022-03-29

Family

ID=62721384

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201710067042.0A Active CN108256894B (en) 2017-02-07 2017-02-07 Advertisement display control method, equipment, server and client

Country Status (2)

Country Link
CN (1) CN108256894B (en)
WO (1) WO2018145609A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111028005A (en) * 2019-11-29 2020-04-17 腾讯科技（深圳）有限公司 Advertisement display method and device

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109992699B (en) * 2019-02-28 2023-08-11 平安科技（深圳）有限公司 User group optimization method and device, storage medium and computer equipment
CN111353823B (en) * 2020-03-05 2023-04-18 湖南快乐阳光互动娱乐传媒有限公司 Information flow advertisement request method and device
CN112686695A (en) * 2020-12-25 2021-04-20 郑州阿帕斯数云信息科技有限公司 Advertisement filling method of advertisement position, advertisement client and electronic equipment

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090113456A (en) * 2008-04-28 2009-11-02 에스케이 텔레콤주식회사 System and method for targeting advertisement
CN101867784A (en) * 2010-02-02 2010-10-20 深圳市同洲电子股份有限公司 Method for filtering advertisements, digital television receiving terminal, server terminal and system
JP2013105386A (en) * 2011-11-15 2013-05-30 East Japan Marketing & Communications Inc Advertisement information management server, advertisement information management system, and advertisement information management program
CN103927671A (en) * 2013-01-16 2014-07-16 舜易科技发展（上海）有限公司 Advertisement putting method and system, advertisement plug-in device and advertisement putting management system
CN103971272A (en) * 2014-05-15 2014-08-06 北京视达科科技有限公司 Intelligent advertising system and method thereof
US20140379488A1 (en) * 2013-06-19 2014-12-25 Yahoo Japan Corporation Advertisement distribution management apparatus, advertisement distribution system, and advertisement distribution management method

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102256242B (en) * 2011-04-14 2015-06-03 中兴通讯股份有限公司 System and method for processing service application
CN103729784B (en) * 2014-01-26 2016-03-02 合一信息技术（北京）有限公司 The method and system of interactively advertising management
US20150371267A1 (en) * 2014-06-23 2015-12-24 Shine Security Ltd. Systems and methods for advertisement filtering
CN105208401B (en) * 2014-06-24 2019-08-09 广州市动景计算机科技有限公司 A kind of method and apparatus identifying advertisement video
CN105992060A (en) * 2015-02-13 2016-10-05 中兴通讯股份有限公司 Method, device and system for filtering video ad

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090113456A (en) * 2008-04-28 2009-11-02 에스케이 텔레콤주식회사 System and method for targeting advertisement
CN101867784A (en) * 2010-02-02 2010-10-20 深圳市同洲电子股份有限公司 Method for filtering advertisements, digital television receiving terminal, server terminal and system
JP2013105386A (en) * 2011-11-15 2013-05-30 East Japan Marketing & Communications Inc Advertisement information management server, advertisement information management system, and advertisement information management program
CN103927671A (en) * 2013-01-16 2014-07-16 舜易科技发展（上海）有限公司 Advertisement putting method and system, advertisement plug-in device and advertisement putting management system
US20140379488A1 (en) * 2013-06-19 2014-12-25 Yahoo Japan Corporation Advertisement distribution management apparatus, advertisement distribution system, and advertisement distribution management method
CN103971272A (en) * 2014-05-15 2014-08-06 北京视达科科技有限公司 Intelligent advertising system and method thereof

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111028005A (en) * 2019-11-29 2020-04-17 腾讯科技（深圳）有限公司 Advertisement display method and device
CN111028005B (en) * 2019-11-29 2021-11-05 腾讯科技（深圳）有限公司 Advertisement display method and device

Also Published As

Publication number Publication date
CN108256894B (en) 2022-03-29
WO2018145609A1 (en) 2018-08-16

Similar Documents

Publication Publication Date Title
US20210141713A1 (en) Systems including network simulating for mobile application development
US20200012592A1 (en) Systems including network simulation for mobile application development
CN108256894A (en) Advertising display control method, equipment, server and client
CN107391626B (en) Land the creation method and device of page
CN106502654B (en) Virtual reality scenario loading method and equipment
US20140278818A1 (en) Business development configuration
US20150358207A1 (en) Method of Obtaining Optimized Use Case for Communication Network
CN108156205A (en) Information push method, client, server-side and programmable device
CN108259546A (en) Information push method, equipment and programmable device
US20180158090A1 (en) Dynamic real-time service feedback communication system
CN110166276A (en) A kind of localization method, device, terminal device and the medium of frame synchronization exception
CN107844518B (en) Method for evaluating download quantity of specified APP, data server, packaging platform and system
CN105653737A (en) Method, equipment and electronic equipment for content document sorting
CN107256428A (en) Data processing method, data processing equipment, storage device and the network equipment
Al‐Debei et al. Engineering innovative mobile data services: Developing a model for value network analysis and design
CN108537289A (en) Training method, device and the storage medium of data identification model
CN110162292A (en) Voice broadcast method and device
CN107967214A (en) The test method and test equipment of application program
CN108259547A (en) Information push method, equipment and programmable device
US9904744B2 (en) Probabilistic simulation scenario design by using multiple conditional and nested probability distribution input functions
CN105487970A (en) Interface display method and apparatus
Garifullin et al. Using AnyLogic and agent-based approach to model consumer market
CN105824671A (en) Information processing method and electronic equipment
CN108596711A (en) Using recommendation method, apparatus and electronic equipment
CN105610698B (en) The treating method and apparatus of event result

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
TA01 Transfer of patent application right
TA01 Transfer of patent application right

Effective date of registration: 20200526

Address after: 310051 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province

Applicant after: Alibaba (China) Co.,Ltd.

Address before: 510627 Guangdong city of Guangzhou province Whampoa Tianhe District Road No. 163 Xiping Yun Lu Yun Ping B radio square 14 storey tower

Applicant before: GUANGZHOU UCWEB COMPUTER TECHNOLOGY Co.,Ltd.

GR01 Patent grant
GR01 Patent grant