CN108259547A - Information push method, equipment and programmable device - Google Patents
Information push method, equipment and programmable device Download PDFInfo
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- CN108259547A CN108259547A CN201710110338.6A CN201710110338A CN108259547A CN 108259547 A CN108259547 A CN 108259547A CN 201710110338 A CN201710110338 A CN 201710110338A CN 108259547 A CN108259547 A CN 108259547A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
- H04L67/62—Establishing a time schedule for servicing the requests
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Abstract
The invention discloses a kind of information push method, equipment and programmable devices.This method includes：It is pushed and is spaced according to preset message, the message push list based on user carries out message push；According to preset covering assay intervals, the message push state of user is detected with determine to be not switched on PUSH message and does not push away user, with to not pushing away the push of user's retriggered message.According to the present invention, realize that difference user carries out the accurate push of message, and effectively promote the whole coverage rate of message push.
Description
Technical field
The present invention relates to data-pushing technical fields, more particularly, to a kind of information push method, equipment and may be programmed
Equipment.
Background technology
As the rapid development of development of Mobile Internet technology and electronic equipment are intelligentized universal, people are accustomed to passing through already
Internet is accessed to obtain information, one of platform is also propagated in internet as the information of current mainstream, meanwhile, message push also into
For one of means for being propagated by internet into row information.
Message push be usually by information propagate platform (such as the application service platform with message push function, it is such as new
Hear distribution platform etc.) user will be estimated it is expected that the information obtained (such as news promotes article) is pushed to use in form of a message
Family can effectively improve information and propagate the activity of the user on platform.
But current message push mode, all it is mainly to consider how to realize that difference user carries out precisely pushing away for message
It send, and in practical applications, it is only capable of realizing that the message in small-scale user group precisely pushes, often leads to the whole of message push
Body coverage rate is not high, can not effectively promote the whole liveness that information propagates platform.
Therefore, it has been recognised by the inventors that it is necessary to for the above-mentioned prior art the problem of be improved.
Invention content
It is an object of the present invention to provide a kind of new solutions for message push.
According to the first aspect of the invention, a kind of information push method is provided, including：
It being pushed and is spaced according to preset message, the message push list based on user carries out message push,
Wherein, included in message push list with certain order arrange several treat disappearing to what corresponding user pushed
Breath；
According to preset covering assay intervals, the message push state of user is detected to determine to be not switched on PUSH message not
User is pushed away, not push away the push of user's retriggered message to described.
Optionally, the step of message push list based on user carries out message push includes：
Descending arrangement is carried out according to the user quality of each user, to determine that user pushes order,
Wherein, the user quality includes at least corresponding the activity of the user；
Order is pushed according to the user, being based on the corresponding message push list to the user successively carries out message
Push.
Optionally, the step of message push list based on user carries out message push includes：
When the user is online, the preceding predetermined number that sorts in corresponding message push list is pushed successively to the user
Message；
When the user is offline, the message of sequence first in corresponding message push list is pushed to user.
Optionally, the information push method further includes：
According to the user quality of each user, the corresponding message push interval is set respectively；
And/or
Classified according to the user of each user, the covering assay intervals of user be set respectively, user classification according to
Family quality, which divides, to be obtained,
Wherein, the user quality includes at least corresponding the activity of the user.
Optionally, include to described the step of not pushing away the push of user's retriggered message：
Descending arrangement is carried out according to each user quality for not pushing away user, to determine that user pushes away order again,
Wherein, the user quality includes at least corresponding the activity of the user；
Interval is pushed away with preset message again, order is pushed away according to the user again, does not push away user based on correspondence to described successively
The message push list carry out message push.
Optionally, the information push method further includes：
Message library is built, message all to be pushed is included in the message library；
User characteristics are extracted to each user, and chooses the characteristic information from the message library and is matched with the user characteristics
Message, later by the message of the selection according to it is corresponding prediction click conversion ratio carry out descending arrangement, with generation to application
The message push list at family；
Wherein, the user characteristics are including at least the historical behavior information of user, liveness, interest tag along sort, position
One of which in information, facility information,
The characteristic information includes at least one of which in message category information, key word information, quality evaluation information.
Still optionally further, the information push method further includes：
It is when being increased newly in the message library wait the message pushed, the message of the user characteristics and the newly-increased message is special
Matched user is levied to be determined as updating user；
By the newly-increased message addition in the message push list of the update user, and list is pushed to the message
In all message for including conversion ratio clicked according to corresponding prediction carry out descending arrangement, updated the message push of corresponding user
List.
According to the second aspect of the invention, a kind of message pushing equipment is provided, including：
Message push unit is pushed according to preset message and is spaced, and the message push list based on user carries out message and pushes away
It send,
Wherein, included in message push list with certain order arrange several treat disappearing to what corresponding user pushed
Breath；
Message pushes away unit again, for according to preset covering assay intervals, detecting the message push state of user to determine
Be not switched on PUSH message does not push away user, not push away the push of user's retriggered message to described.
Optionally, the message pushing equipment further includes：
For building message library, message all to be pushed is included in the message library for message library construction unit；
Message pushes list generation unit, for extracting user characteristics to each user, and is chosen from the message library
The message of the selection is clicked conversion ratio by the characteristic information and the matched message of the user characteristics according to corresponding prediction later
Descending arrangement is carried out, list is pushed with the message of the corresponding user of generation；
Wherein, the user characteristics are including at least the historical behavior information of user, liveness, interest tag along sort, position
One of which in information, facility information,
The characteristic information includes at least one of which in message category information, key word information, quality evaluation information.
According to the third aspect of the invention we, a kind of programmable device is also provided, including memory and processor, the storage
For storing instruction, described instruction is used to that the processor to be controlled to be operated to perform the first aspect of the present invention offer device
Information push method.
It was found by the inventors of the present invention that it in the prior art, not yet there are a kind of information push method, equipment and may be programmed
Equipment can realize that difference user carries out message and precisely pushes, and promote the whole coverage rate of message push.Therefore, this hair
It is that the bright technical assignment to be realized either never is expected the technical problem to be solved is that those skilled in the art or do not have
It anticipates, therefore the present invention is a kind of new technical solution.
By referring to the drawings to the detailed description of exemplary embodiment of the present invention, other feature of the invention and its
Advantage will become apparent.
Description of the drawings
It is combined in the description and the attached drawing of a part for constitution instruction shows the embodiment of the present invention, and even
With its explanation together principle for explaining the present invention.
Fig. 1 is the block diagram of the example for the hardware configuration for showing the implementation environment available for realizing the embodiment of the present invention.
Fig. 2 shows the flow charts of the information push method of the embodiment of the present invention.
Fig. 3 shows the flow chart that message push list is obtained in the embodiment of the present invention.
Fig. 4 shows the flow chart that message push is carried out in the embodiment of the present invention.
Fig. 5 shows the flow chart that retriggered message pushes in the embodiment of the present invention.
Fig. 6 is the schematic diagram of the example of the information push method of the embodiment of the present invention.
Fig. 7 is the schematic block diagram of the message pushing equipment of the embodiment of the present invention.
Specific embodiment
Carry out the various exemplary embodiments of detailed description of the present invention now with reference to attached drawing.It should be noted that：Unless in addition have
Body illustrates that the unlimited system of component and the positioned opposite of step, numerical expression and the numerical value otherwise illustrated in these embodiments is originally
The range of invention.
It is illustrative to the description only actually of at least one exemplary embodiment below, is never used as to the present invention
And its application or any restrictions that use.
Technology, method and apparatus known to person of ordinary skill in the relevant may be not discussed in detail, but suitable
In the case of, the technology, method and apparatus should be considered as part of specification.
In shown here and discussion all examples, any occurrence should be construed as merely illustrative, without
It is as limitation.Therefore, other examples of exemplary embodiment can have different values.
It should be noted that：Similar label and letter represents similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined in a attached drawing, then in subsequent attached drawing does not need to that it is further discussed.
<Hardware configuration>
Fig. 1 is the block diagram for showing to realize the hardware configuration of the implementation environment 1000 of the embodiment of the present invention.Such as Fig. 1 institutes
Show, implementation environment 1000 includes server 1100, client 1200 and network 1300.
Server 1100 is such as can be blade server.In one example, server 1100 can be a meter
Calculation machine.In another example, server 1100 can be with as shown in Figure 1, including processor 1110, memory 1120, interface
Device 1130, communication device 1140, display device 1150, input unit 1160.Although server can also include loud speaker, wheat
Gram wind etc., still, these components are unrelated to the invention, therefore omit herein.Wherein, processor 1110 for example can be centre
Manage device CPU, Micro-processor MCV etc..Memory 1120 for example including ROM (read-only memory), RAM (random access memory),
Nonvolatile memory of hard disk etc..Interface arrangement 1130 is such as including USB interface, serial line interface.Communication device
1140 can for example carry out wired or wireless communication.Display device 1150 is, for example, liquid crystal display.Input unit 1160 is for example
It can include touch screen, keyboard etc..
Client device 1200 can be portable computer (1200-1), desktop computer (1200-2), mobile phone (1200-
3), tablet computer (1200-4) etc..
Communication network 1300 can be wireless network can also network, can be LAN can also be wide area network.In Fig. 1
In shown configuration surroundings 1000, client 1200-1,1200-2,1200-3,1200-4 and server 1100 can pass through
Communication network 1300 communicates.
Configuration surroundings 1100 shown in FIG. 1 are only explanatory, and never be intended to limitation the present invention, its application or
Purposes.Applied in the embodiment of the present invention, the memory 1120 of server 1100 for storing instruction, use by described instruction
It is operated to perform any one information push method provided in an embodiment of the present invention in controlling the processor 1110.Ability
Field technique personnel to server 1100 it will be appreciated that though show multiple devices in Fig. 1, and still, the present invention can be related to only
And partial devices therein, for example, server 1100 pertains only to processor 1110 and storage device 1120 etc..Technical staff can be with
It is instructed according to presently disclosed conceptual design.How control processor is operated for instruction, this is it is known in the art that therefore herein
It is not described in detail.
<Embodiment>
<Method>
In the present embodiment, a kind of information push method is provided, as shown in Fig. 2, including：
Step S2100 is pushed according to preset message and is spaced, and the message push list based on user carries out message push；
Specifically, the message is that prospective users wish the information obtained, such as news, information, hot spot article etc..It is described
The time interval to user's PUSH message is divided between message push, in the specific implementation, can field be pushed according to specific message
Scape pre-sets corresponding message push interval, for example, for the more demanding news of timeliness, can be set in push compared with
Short message push is spaced to ensure that the news pushed to user has timeliness.
Interval is pushed it is possible to further be directed to the different message of different user settings, for example, according to each user's
User quality sets the corresponding message push interval respectively, wherein, the user quality includes at least the work of corresponding user
Jerk, the liveness can include active time (can be as accurate as a hour rank, such as morning 9-10 points), enliven the frequency
(active several times per day/week/month), the active time of user is longer, it is higher to enliven the frequency, characterizes corresponding the activity of the user and gets over
Height, corresponding user quality is better, therefore, for the preferable user of user quality, shorter message can be set to push interval, from
And the click conversion ratio of PUSH message is promoted, and for the poor user of user quality, can set between longer message pushes
Every message is avoided, which to push, excessively frequently influences user experience.
Certainly, for simple purpose is implemented, the same message of all user settings can also be pushed and be spaced.For example,
It is divided into 30 minutes being pushed between the same message of all user settings.
When preset message, which pushes interval, to be reached, the message push list based on user carries out message push, wherein, institute
State several message treated to corresponding user's push included in message push list with certain order arranges.
In the present embodiment, there is each user corresponding message to push list, message based on user push list into
Row message pushes, and can realize the personalization precisely push for user.
Also, in the message push list of each user, comprising be several and treat the message pushed to the user, this
A little message are arranged in lists with certain order, to be to be based on when being pushed based on message push list to corresponding user
The certain order carries out message push to corresponding user so that during PUSH message accurate to user, moreover it is possible to further embody and disappear
Cease the order of priority of push.
For example, certain order can be the order to be arranged according to the prediction click conversion ratio progress descending of message
(it is to predict that message is pushed to the probability that user after user opened or browsed the message that conversion ratio is clicked in prediction) so that future position
The higher prioritisation of messages of conversion ratio is hit preceding, so as to be preferentially pushed to user, promotes the actual click conversion ratio of user, band
Carry out better user experience.
Specifically, the message that can obtain user according to method as shown in Figure 3 in the present embodiment pushes list, packet
It includes：
Step S3100 builds message library, message all to be pushed is included in the message library；
Specifically, it can be clustered by web page crawl, message, the technological means acquisition such as acquisition content generation meets and pushes away automatically
The message of purpose is sent, message library is built with this.
For example, message to be pushed is news, can temperature be met by the method acquisition of web page crawl, news cluster
Or the news of timeliness requirement, so as to build corresponding message library.
It should be understood that it can continue to carry out that message library is built in the present embodiment, whenever acquisition treating newly pushes
Message when, will be added in message library, realization persistently build message library.For example, original three news in message library n1,
N2, n3 }, when by web page crawl to a new news content n4 for meeting timeliness, message library be updated to n1, n2,
n3,n4}。
Step S3200 extracts each user user characteristics, and the characteristic information and the use is chosen from the message library
The message of the selection is clicked conversion ratio according to corresponding prediction later and carries out descending arrangement by the message of family characteristic matching, with
The message push list of the corresponding user of generation.
Wherein, user characteristics are to browse the relevant representative information of information, specifically, the use with user itself
The feature at family is including at least its in the historical behavior information of user, liveness, interest tag along sort, location information, facility information
Middle one kind, the historical behavior information can include browsing history, push history (PUSH message received), click history
(PUSH message being opened), key word information (corresponding weight of keyword, keyword of browsing etc.)；The liveness can
It (is lived several times per day/week/month with including active time (can be as accurate as a hour rank, such as morning 9-10 points), enlivening the frequency
Jump)；The interest tag along sort is the tag along sort of user's browsing interest, and can including class categories, (sport is entertained, made laughs
Deng) and degree classification (severe, moderate, slight etc.) etc.；The location information be user location (can be as accurate as longitude and latitude or
Person country/administrative area/street/number or landmark building etc.) or user's motion track within a predetermined period of time etc., institute
The software information of the equipment that uses of user can be included (information, which propagates the software version of platform or receives push, to disappear by stating facility information
Client release of breath etc.) and hardware information (network that unit type, the operation system information of equipment, equipment use etc.).
The characteristic information be with the relevant representative information of message, specifically, the characteristic information is at least message
One of which in classification information, key word information, quality evaluation information, wherein, message category information can be the classification of message
Theme, such as sport category, entertain class, class of making laughs etc., the vertical class further segmented is can also be, such as sport category can be subdivided into foot
Ball, basketball class, tennis class etc.；Key word information can a series of can be represented in message according to what message content extracted
Hold the keyword of feature, can also further include corresponding keyword weight；Quality evaluation information can include going through for message
History clicks conversion ratio, historical user's evaluation of message and the matter evaluated according to message content using quality model
Amount scoring etc..
In method shown in Fig. 3, after user characteristics are extracted to each user, it is special that message is chosen from the message library
The message of the selection is clicked conversion ratio according to corresponding prediction later and dropped by sign and the matched message of the user characteristics
Sequence arranges, and list is pushed with the message of the corresponding user of generation.
Wherein, it is that user opens after certain message estimated in advance is pushed to user or browsing should that conversion ratio is clicked in prediction
The probability of message can be calculated with the matched degree of user characteristics by the characteristic information of the message and be obtained.
In a specific example, it is assumed that the user for treating PUSH message is A and B, and the user characteristics for extracting A are：Amusement weight
Spend user, 10 points of opening clients of preference every morning, in a line city；Extract B user characteristics be：Sport severe user,
Preference 5 points of opening clients every afternoon；
And have four news { n1, n2, n3, n4 } in message library, wherein n1 is amusement class news, and n2 is sport category news,
N3 is class news of making laughs, and n4 is tennis class news, and finds that the user of browsed amusement class news n1 also browses after counting
The class news n3 that makes laughs, therefore, for user A, the characteristic information chosen from message library and the matched message of its user characteristics
For n1 and n3, for user B, the characteristic information chosen from message library is n2 and n4 with the matched message of its user characteristics；
For user A, n1 is amusement class news, and n3 is the association news of n1, and the characteristic information of n1 is special with the user of user A
Matching degree higher is levied, conversion ratio higher is clicked in corresponding prediction, and therefore, the message push list of user A is [n1, n3]；
For user B, n4 is tennis class news, and n2 is sport category news, the characteristic information of n4 and the user characteristics of user B
Conversion ratio higher is clicked in matching degree higher, corresponding prediction, and therefore, the message push list of user A is [n4, n2].
As described above, the structure of message library can continue to carry out, therefore, side as shown in Figure 3 in the present embodiment
Method can also include the following steps：
It is when being increased newly in the message library wait the message pushed, the message of the user characteristics and the newly-increased message is special
Matched user is levied to be determined as updating user；
By the newly-increased message addition in the message push list of the update user, and list is pushed to the message
In all message for including conversion ratio clicked according to corresponding prediction carry out descending arrangement, updated the message push of corresponding user
List.
For example, in upper example, when the user characteristics and the message of n5 that increase football class news n5, user B in message library newly are special
Sign matching determines user B as update user, n5 is added in the message push list of user B, the original message of user B pushes away
Sending list, n5 is football class news for [n4, n2], compares the characteristic information and use of sport category news n2, tennis class news n4, n5
Conversion ratio higher is clicked in the user characteristics matching degree higher of family B, corresponding prediction, and therefore, n4, n2, n5 are clicked by prediction
Conversion ratio carries out descending arrangement, and the message push list of update user B is [n5, n4, n2].
So that when the message push list based on user carries out message push, always prediction can be clicked conversion ratio more
High message prioritization is pushed to user, promotes the actual click conversion ratio of user, brings better user experience.
The above-mentioned Fig. 3 that has been combined illustrates to obtain the message push tabulating method of user in the present embodiment.And based on user's
Message push list carry out message push the step of, specifically can with as shown in figure 4, including：
Step S2101 carries out descending arrangement according to the user quality of each user, to determine that user pushes order,
Step S2102 pushes order according to the user, successively to the user according to the corresponding message push row
Table carries out message push.
Wherein, the user quality includes at least corresponding the activity of the user, and the liveness definition has been retouched above
It states, details are not described herein.The activity of the user is higher, and corresponding user quality is better.It is true that descending arrangement is carried out according to user quality
Determine user and push order, in the user that can to treat PUSH message, the high user of user quality is promoted by preferential PUSH message
User experience.
Specifically, order is pushed according to user to be pushed away according to the corresponding message push list progress message to user successively
When sending, order can be pushed according to user, per user pushes the message to be pushed that corresponding messaging list includes, for example,
The message push list of user A is [n1, n3], and the message of user B pushes list as [n5, n4, n2], the user quality of user A
Better than the user quality of user B, can be to user's A PUSH messages n1, n3 after, then to user's B PUSH messages n5, n4, n2；Also may be used
To push order according to user, per user is pushed one by one in the message to be pushed in corresponding messaging list, such as upper example, right
After user's A PUSH messages n1, then to user B PUSH message n5, then to user A PUSH message n3, then n4, n2 are pushed to user B.
It is pushed under scene in specific message, it will usually there is a situation where that the user of message push is offline, for example, user is simultaneously
It is not switched on providing the client of message push service.Therefore, the message push list based on user carries out message push
Step includes：
When the user is online, the preceding predetermined number that sorts in corresponding message push list is pushed successively to the user
Message；
When the user is offline, the message of sequence first in corresponding message push list is pushed to user.
Wherein, the predetermined number is the numerical value according to engineering experience or emulation experiment selection, such as be could be provided as
2。
For example, the message push list of user A is [n1, n3], the message push list of user B is [n5, n4, n2], false
If user A is online, user B is offline, and user A and user B have identical message push interval, therefore arrive at message push interval
Up to when：
To user A meeting PUSH message n1, n3, list is empty for the message push of user A after push, and when new in message library
It can be triggered when increasing information and generate new message push list so as to follow-up PUSH message；
PUSH message n5 is only understood to user B, after push the message push list of user B can delete n5 and become [n4, n2],
Can then be triggered newer message push list when newly-added information in message library, be pushed again when reaching message push interval
Messaging list sequence first message, such as arrive again at message push interval when, message push list in be still message n4
Sequence first, then will be to user's B PUSH messages n4.
Message push is carried out online or offline by distinguishing user, the efficiency of message push can be further improved.
After step S2100,2200 are entered step, according to preset covering assay intervals, the message for detecting user pushes away
It send state and does not push away user with determine to be not switched on PUSH message, not push away the push of user's retriggered message to described.
Wherein, the covering assay intervals are the time intervals for detecting the message push state of all users.Specific real
Shi Shi can push scene according to specific message and pre-set corresponding covering assay intervals, for example, for coverage rate requirement
Higher application scenarios can set shorter covering assay intervals.
When it is preset covering assay intervals reach when, detect all users message push state, specifically, can from
The client that message push service is provided used in family obtains the message push state of user, such as by privately owned or openly
The corresponding interface of communication protocol obtained from client, the message pushes state, disappears including at least whether user opens push
Breath, more specifically, whether opening the message of newest push including at least user.
Further, it can also be classified according to the user of each user, the covering assay intervals of user are set respectively, it is described
User's classification is divided according to user quality to be obtained.
Wherein, the user quality includes at least corresponding the activity of the user.The concrete meaning of liveness has been retouched above
It states, details are not described herein.The activity of the user is higher, and corresponding user quality is better, therefore, can be according to user quality to user
Classification for example, user is divided into two classes by scheduled moon liveness threshold value, is more than moon liveness threshold value for moon liveness
User, it is believed that it is to apply flexibly family by the user quality preferable moon, can be shorter by detection covering interval setting, faster to determine detection
User in be not switched on PUSH message do not push away user, for example be 3 hours；And moon liveness threshold value is not more than for moon liveness
User, it is believed that be to apply flexibly family by the user quality general moon, can will detection covering be arranged at intervals it is longer, avoid frequently detect drop
Poor efficiency, for example be 5 hours.
State is pushed according to the message of the user detected, determine to be not switched on PUSH message does not push away user, so as to
The push of user's retriggered message is not pushed away to described, to promote the coverage rate of message push.Specifically, user's weight is not pushed away to described
The step S2100 of the new realization message push for triggering the step of message pushes can be as described in the text is similar.In an example
In, it is described to it is described do not push away user's retriggered message push the step of can with as shown in figure 5, including：
Step 2201, descending arrangement is carried out according to each user quality for not pushing away user, to determine that it is secondary that user pushes away again
Sequence；
Step S2202, interval is pushed away with preset message again, is pushed away order again according to the user, is not pushed away use to described successively
Family is based on the corresponding message push list and carries out message push.
Wherein, the user quality includes at least corresponding the activity of the user, and the concrete meaning of liveness has been retouched above
It states, details are not described herein, and the activity of the user is higher, and corresponding user quality is better.Descending is carried out according to user quality is not pushed away
Arrangement determines that user pushes away order again, can cause user quality it is higher do not push away user by preferential PUSH message, promote user's body
It tests.
In addition, it is the time interval to not pushing away user's PUSH message again that the message pushes away interval again, with disappearing hereinbefore
Breath push interval is similar, corresponding message can be set to push away interval again according to the user quality for not pushing away user so that user quality
It is shorter that the message of higher user pushes away interval again, to promote user experience, can also for implementing simple purpose, to it is all not
It pushes away the same message of user setting and pushes away interval again.
For example, it is assumed that covering assay intervals are 5 hours, find that the user for having 40% is not switched on PUSH message after sensing,
User is not pushed away there are 40%, wherein not push away in user have user A and B, the user quality of user A is better than user B, user A
Current message push list is [n7, n6], and message push list current user B is [n8], for user A's and user B
It sets between same message pushes away again：
For user A, it is found that PUSH message n3 is not switched on before this, when message, which pushes away interval, to be reached again, although in message library
It has increased message n9, but the user characteristics and mismatch of the characteristic information of n9 and user A newly, to user A PUSH message n7, has hereafter disappeared
Breath push list update [n6]；
For user B, it is found that PUSH message n5 is not switched on before this, when message, which pushes away interval, to be reached again, increased newly in message library
Message n9, the characteristic information of message n9 are matched with the user characteristics of user B, and the prediction of message n9 click high conversion rate in
The message push list update of message n8 in the message push list of user B, user B are [n9, n8], are disappeared in user A push
, can be to user B PUSH message n9 after ceasing n7, hereafter message push list update [n8].
And so on, when covering assay intervals reach next time, it will the message push state for detecting user again is true
It is fixed not push away user, continue to not pushing away the push of user's retriggered message, until realize the whole users of message push covering, therefore,
Effectively improve the whole coverage rate of message push.
<Example>
The information push method provided in the present embodiment below with reference to Fig. 6 is be provided, is specifically included：
Step S601, persistently builds message library, and specific step S3100 as shown in Figure 3, details are not described herein；
Step S602, obtains the message push list of user, and specific step S3100 as shown in Figure 3 extracts each user
User characteristics, and the characteristic information and the matched message of the user characteristics are chosen from the message library, later by the selection
Message conversion ratio clicked according to corresponding prediction carry out descending arrangement, list is pushed with the message of the corresponding user of generation, herein
It repeats no more；
Step S603, judges whether current time reaches message push interval, if reaching message push interval, goes to step
Otherwise S604, goes back to step S601；
Step S604, the message push list based on user carry out message push, specifically can be with as shown in figure 4, herein
It repeats no more；
Step S605, judges whether current time reaches covering assay intervals, if reaching covering assay intervals, goes to step
Otherwise S606, goes to step S603；
Step S606, the message push state for detecting user does not push away user to determine whether there is, if there is not pushing away use
Family goes to step S607, otherwise, goes to step S601；
Step S607, specifically can be with as shown in figure 5, details are not described herein to not pushing away the push of user's retriggered message；
Step S608 judges whether that message push service need to be closed, if so, end, otherwise, goes back to step S601.
It should be understood that this example only schematically provides the specific reality of the information push method provided in the present embodiment
The flow applied, by this example, those skilled in the art can be for implementing simple purpose or other Non-technical factors
Purpose, the exchange of step or replacement obtained other examples during for specific implementation.
By above-mentioned example, message is carried out according to message push list for user of the message push interval based on user and is pushed away
It send, and is determined after not pushing away user according to the message push state of covering assay intervals detection user, to not pushing away user's retriggered
Message pushes, and realizes that difference user carries out the accurate push of message, and effectively promote the whole coverage rate of message push.
<Equipment>
In the present embodiment, a kind of message pushing equipment 7000 is also provided, as shown in fig. 7, comprises message push unit
7100th, message pushes away unit 7200 again, optionally further includes message library construction unit 7300, message push list generation unit
7400, for implementing to provide any one information push method in the present embodiment, details are not described herein.
Message pushing equipment 7000, including：
Message push unit 7100 is pushed according to preset message and is spaced, and the message push list based on user disappears
Breath push,
Wherein, included in message push list with certain order arrange several treat disappearing to what corresponding user pushed
Breath；
Message pushes away unit 7200 again, for according to preset covering assay intervals, detect the message of user push state with
Determine to be not switched on PUSH message does not push away user, not push away the push of user's retriggered message to described.
Optionally, message pushing equipment 7000 further includes：
For building message library, message all to be pushed is included in the message library for message library construction unit 7100；
Message pushes list generation unit 7200, for extracting user characteristics to each user, and from the message library
The characteristic information and the matched message of the user characteristics are chosen, the message of the selection according to corresponding prediction is clicked turn later
Rate carries out descending arrangement, and list is pushed with the message of the corresponding user of generation；
Wherein, the user characteristics are including at least the historical behavior information of user, liveness, interest tag along sort, position
One of which in information, facility information,
The characteristic information includes at least one of which in message category information, key word information, quality evaluation information.
It will be appreciated by those skilled in the art that message pushing equipment 7000 can be realized by various modes.It for example, can
To realize message pushing equipment 7000 by instructing configuration processor.For example, instruction can be stored in the ROM, and work as
During starting device, instruction from ROM is read, message pushing equipment 7000 is realized in programming device.For example, it can will disappear
Breath pushing equipment 7000 is cured in dedicated devices (such as ASIC).Message pushing equipment 7000 can be divided into mutually independent
They can be merged realization by unit.Message pushing equipment 7000 can be by above-mentioned various realization methods
One kind realize or can be realized by the combination of two or more modes in above-mentioned various realization methods.
<Programmable device>
In the present embodiment, a kind of programmable device is also provided, including memory and processor, the memory is used to deposit
Storage instruction, described instruction are used to the processor be controlled to be operated to perform the information push method provided in the present embodiment.
In a specific example, server 1100 that the programmable device can be as shown in Figure 1.
Attached drawing is had been combined above and example describes the embodiment of the present invention, according to the present embodiment, one kind is provided and is disappeared
Method for pushing, equipment and programmable device are ceased, is carried out according to message push list for user of the message push interval based on user
Message pushes, and is determined after not pushing away user according to the message push state of covering assay intervals detection user, to not pushing away user's weight
New triggering message push realizes that difference user carries out the accurate push of message, and can effectively promote the whole covering of message push
Rate.
It is well known by those skilled in the art that the development of the electronic information technology with such as large scale integrated circuit technology
With the trend of hardware and software, clearly to divide computer system soft and hardware boundary has seemed relatively difficult.Because appoint
What operation can be realized with software, can also be realized by hardware.The execution of any instruction can be completed by hardware, equally also may be used
To be completed by software.For a certain machine function using hardware implementations or software implement scheme, depending on price, speed
The Non-technical factors such as degree, reliability, memory capacity, change cycle.Therefore, for the ordinary skill of electronic information technical field
For personnel, mode more direct and that a technical solution is explicitly described is each operation described in the program.Knowing
In the case of road institute operation to be performed, those skilled in the art can directly set based on the considerations of to the Non-technical factor
Count out desired product.
The present invention can be system, method and/or computer program product.Computer program product can include computer
Readable storage medium storing program for executing, containing for make processor realize various aspects of the invention computer-readable program instructions.
Computer readable storage medium can keep and store to perform the tangible of the instruction that uses of equipment by instruction
Equipment.Computer readable storage medium for example can be-- but be not limited to-- storage device electric, magnetic storage apparatus, optical storage
Equipment, electromagnetism storage device, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer readable storage medium
More specific example (non exhaustive list) includes：Portable computer diskette, random access memory (RAM), read-only is deposited hard disk
It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static RAM (SRAM), portable
Compact disk read-only memory (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon
It is stored with the punch card of instruction or groove internal projection structure and above-mentioned any appropriate combination.Calculating used herein above
Machine readable storage medium storing program for executing is not interpreted instantaneous signal in itself, and the electromagnetic wave of such as radio wave or other Free propagations leads to
It crosses the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or is transmitted by electric wire
Electric signal.
Computer-readable program instructions as described herein can be downloaded to from computer readable storage medium it is each calculate/
Processing equipment downloads to outer computer or outer by network, such as internet, LAN, wide area network and/or wireless network
Portion's storage device.Network can include copper transmission cable, optical fiber transmission, wireless transmission, router, fire wall, interchanger, gateway
Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be counted
Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipment
In calculation machine readable storage medium storing program for executing.
For perform the computer program instructions that operate of the present invention can be assembly instruction, instruction set architecture (ISA) instruction,
Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languages
Arbitrarily combine the source code or object code write, the programming language includes the programming language of object-oriented-such as
Procedural programming languages-such as " C " language or similar programming language of Smalltalk, C++ etc. and routine.Computer
Readable program instructions can be performed fully, partly perform on the user computer, is only as one on the user computer
Vertical software package performs, part performs or on the remote computer completely in remote computer on the user computer for part
Or it is performed on server.In situations involving remote computers, remote computer can pass through network-packet of any kind
Include LAN (LAN) or wide area network (WAN)-be connected to subscriber computer or, it may be connected to outer computer (such as profit
Pass through Internet connection with ISP).In some embodiments, by using computer-readable program instructions
Status information carry out personalized customization electronic circuit, such as programmable logic circuit, field programmable gate array (FPGA) or can
Programmed logic array (PLA) (PLA), the electronic circuit can perform computer-readable program instructions, so as to fulfill each side of the present invention
Face.
Referring herein to according to the method for the embodiment of the present invention, the flow chart of device (system) and computer program product and/
Or block diagram describes various aspects of the invention.It should be appreciated that each box and flow chart of flow chart and/or block diagram and/
Or in block diagram each box combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to all-purpose computer, special purpose computer or other programmable datas
The processor of processing unit, so as to produce a kind of machine so that these instructions are passing through computer or other programmable datas
When the processor of processing unit performs, produce and realize work(specified in one or more of flow chart and/or block diagram box
The device of energy/action.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer to
It enables so that computer, programmable data processing unit and/or other equipment work in a specific way, so as to be stored with instruction
Computer-readable medium then includes a manufacture, including realizing in one or more of flow chart and/or block diagram box
The instruction of the various aspects of defined function/action.
Computer-readable program instructions can also be loaded into computer, other programmable data processing units or other
In equipment so that series of operation steps are performed on computer, other programmable data processing units or miscellaneous equipment, with production
Raw computer implemented process, so that performed on computer, other programmable data processing units or miscellaneous equipment
Function/action specified in one or more of flow chart and/or block diagram box is realized in instruction.
Flow chart and block diagram in attached drawing show the system, method and computer journey of multiple embodiments according to the present invention
Architectural framework in the cards, function and the operation of sequence product.In this regard, each box in flow chart or block diagram can generation
One module of table, program segment or a part for instruction, the module, program segment or a part for instruction include one or more use
In the executable instruction of logic function as defined in realization.In some implementations as replacements, the function of being marked in box
It can be occurred with being different from the sequence marked in attached drawing.For example, two continuous boxes can essentially be held substantially in parallel
Row, they can also be performed in the opposite order sometimes, this is depended on the functions involved.It is also noted that block diagram and/or
The combination of each box in flow chart and the box in block diagram and/or flow chart can use function or dynamic as defined in performing
The dedicated hardware based system made is realized or can be realized with the combination of specialized hardware and computer instruction.It is right
It is well known that, realized for those skilled in the art by hardware mode, realized by software mode and by software and
It is all of equal value that the mode of combination of hardware, which is realized,.
Various embodiments of the present invention are described above, above description is exemplary, and non-exclusive, and
It is not limited to disclosed each embodiment.In the case of without departing from the scope and spirit of illustrated each embodiment, for this skill
Many modifications and changes will be apparent from for the those of ordinary skill in art field.The selection of term used herein, purport
Best explain each embodiment principle, practical application or to the technological improvement in market or make the art its
Its those of ordinary skill is understood that each embodiment disclosed herein.The scope of the present invention is defined by the appended claims.
Claims (10)
1. a kind of information push method, which is characterized in that including：
It being pushed and is spaced according to preset message, the message push list based on user carries out message push,
Wherein, the message pushes several message treated to corresponding user's push included in list with certain order arranges；
According to preset covering assay intervals, the message push state of user is detected with determine to be not switched on PUSH message and does not push away use
Family, not push away the push of user's retriggered message to described.
2. according to the method described in claim 1, it is characterized in that, the message push list based on user carries out message and pushes away
The step of sending includes：
Descending arrangement is carried out according to the user quality of each user, to determine that user pushes order,
Wherein, the user quality includes at least corresponding the activity of the user；
Order is pushed according to the user, being based on the corresponding message push list progress message to the user successively pushes away
It send.
3. according to the method described in claim 1, it is characterized in that, the message push list based on user carries out message and pushes away
The step of sending includes：
When the user is online, disappearing for the preceding predetermined number that sorts in corresponding message push list is pushed successively to the user
Breath；
When the user is offline, the message of sequence first in corresponding message push list is pushed to user.
4. according to the method described in claim 1, it is characterized in that：
According to the user quality of each user, the corresponding message push interval is set respectively；
And/or
Classified according to the user of each user, the covering assay intervals of user are set respectively, and user's classification is according to user's matter
Amount, which divides, to be obtained,
Wherein, the user quality includes at least corresponding the activity of the user.
5. according to the method described in claim 1, it is characterized in that, to described the step of not pushing away the push of user's retriggered message
Including：
Descending arrangement is carried out according to each user quality for not pushing away user, to determine that user pushes away order again,
Wherein, the user quality includes at least corresponding the activity of the user；
Interval is pushed away with preset message again, order is pushed away according to the user again, does not push away user based on corresponding institute to described successively
It states message push list and carries out message push.
6. it according to the method described in claim 1, it is characterized in that, further includes：
Message library is built, message all to be pushed is included in the message library；
User characteristics are extracted to each user, and choose the characteristic information from the message library and the user characteristics are matched disappears
The message of the selection is clicked conversion ratio according to corresponding prediction later and carries out descending arrangement by breath, with the corresponding user's of generation
Message pushes list；
Wherein, the user characteristics include at least the historical behavior information of user, liveness, interest tag along sort, location information,
One of which in facility information,
The characteristic information includes at least one of which in message category information, key word information, quality evaluation information.
7. according to the method described in claim 6, it is characterized in that,
When being increased newly in the message library wait the message pushed, by the user characteristics and the characteristic information of the newly-increased message
The user matched is determined as updating user；
By the newly-increased message addition in the message push list of the update user, and the message is pushed in list and is wrapped
All message contained click conversion ratio according to corresponding prediction and carry out descending arrangement, have updated the message push row of corresponding user
Table.
8. a kind of message pushing equipment, including：
Message push unit is pushed according to preset message and is spaced, and the message push list based on user carries out message push,
Wherein, the message pushes several message treated to corresponding user's push included in list with certain order arranges；
Message pushes away unit again, for according to preset covering assay intervals, detecting the message push state of user to determine not beat
That opens PUSH message does not push away user, not push away the push of user's retriggered message to described.
9. message pushing equipment according to claim 8, further includes：
For building message library, message all to be pushed is included in the message library for message library construction unit；
Message pushes list generation unit, for extracting user characteristics to each user, and chooses message from the message library
The message of the selection is clicked conversion ratio according to corresponding prediction later and carried out by feature and the matched message of the user characteristics
Descending arranges, and list is pushed with the message of the corresponding user of generation；
Wherein, the user characteristics include at least the historical behavior information of user, liveness, interest tag along sort, location information,
One of which in facility information,
The characteristic information includes at least one of which in message category information, key word information, quality evaluation information.
10. a kind of programmable device, which is characterized in that including memory and processor, the memory for storing instruction, institute
State the method instructed for the processor being controlled to be operated to perform according to any one in claim 1-7.
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|---|---|---|---|
| CN201710110338.6A CN108259547A (en) | 2017-02-27 | 2017-02-27 | Information push method, equipment and programmable device |
| PCT/CN2018/072637 WO2018153179A1 (en) | 2017-02-27 | 2018-01-15 | Message pushing method, device and programmable device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710110338.6A CN108259547A (en) | 2017-02-27 | 2017-02-27 | Information push method, equipment and programmable device |
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| CN108259547A true CN108259547A (en) | 2018-07-06 |
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| CN201710110338.6A Pending CN108259547A (en) | 2017-02-27 | 2017-02-27 | Information push method, equipment and programmable device |
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| WO (1) | WO2018153179A1 (en) |
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| CN111695077A (en) * | 2020-06-15 | 2020-09-22 | 河北中废通网络技术有限公司 | Asset information pushing method, terminal equipment and readable storage medium |
| CN112738740A (en) * | 2020-12-30 | 2021-04-30 | 青岛海尔科技有限公司 | Message pushing sending method and device, storage medium and electronic device |
| CN115811506A (en) * | 2022-11-25 | 2023-03-17 | 贝壳找房(北京)科技有限公司 | Instant messaging processing method and device |
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| CN109547563B (en) * | 2018-12-14 | 2023-02-07 | 中国平安人寿保险股份有限公司 | Message push processing method and device, storage medium and server |
| CN110442784A (en) * | 2019-07-08 | 2019-11-12 | 中国平安人寿保险股份有限公司 | Information recommendation method, device, computer equipment and storage medium |
| CN114422584B (en) * | 2021-12-16 | 2023-07-07 | 北京百度网讯科技有限公司 | Method, device and storage medium for pushing resources |
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| WO2018153179A1 (en) | 2018-08-30 |
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Application publication date: 20180706 |