CN107818479A - Favor information method for pushing, system, storage medium and electronic equipment - Google Patents

Favor information method for pushing, system, storage medium and electronic equipment Download PDF

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Publication number
CN107818479A
CN107818479A CN201711053039.XA CN201711053039A CN107818479A CN 107818479 A CN107818479 A CN 107818479A CN 201711053039 A CN201711053039 A CN 201711053039A CN 107818479 A CN107818479 A CN 107818479A
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user
group
preferential
preferential movable
movable
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CN107818479B (en
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王盛波
尹胜
刘博闻
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Ctrip Travel Network Technology Shanghai Co Ltd
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Ctrip Travel Network Technology Shanghai Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/185—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast with management of multicast group membership
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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  • Engineering & Computer Science (AREA)
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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention provides favor information method for pushing, system, storage medium and electronic equipment, and wherein method includes：Pending multiple preferential movable configuration informations on the day of obtaining, including each preferential movable default behavioral data；The union of each preferential movable default behavioral data is calculated, the user that behavioral data is fallen into the union is filtered out from database and forms potential user group；According to each preferential movable configuration information, corresponding each preferential movable targeted group is filtered out respectively from potential user group；For each preferential movable targeted group, by all users in group according to the expiration time for the favor information being pushed before its same day from closely sequencing table is formed to remote sequence, the user for filtering out preceding predetermined ratio in sequencing table forms the preferential movable object group；The preferential movable favor information corresponding to it is pushed to each object group.The present invention can automate the multiple preferential activities of parallel trigger, realize that personalized precision pushes for different user colony.

Description

Favor information method for pushing, system, storage medium and electronic equipment
Technical field
The present invention relates to Internet technical field, more particularly to a kind of favor information method for pushing, system, storage medium and Electronic equipment.
Background technology
With the development of Internet technology, ecommerce turns into new developing direction.E-commerce platform, which generally passes through, sends The modes of the sub- favor information that generates electricity such as electronic coupons pushes preferential activity, to preferential corresponding to specific user crowd's push Information, website and user crowd is promoted to obtain optimal interests and thoughtfully service, and e-commerce platform is increasingly serious in competition The key shown one's talent of online sales market.So the characteristics of research user crowd, for different demands and the user of behavior Crowd is grouped, and precision marketing is developing direction.
At present, there is provided the e-commerce platform of online travel reservation service, use the precision marketing of semiautomatic-mode Mode, data need processing by hand, and the operation cycle is long, and efficiency is low, tactile deficient up to user resources, easily reach doubling project The upper limit, can not bearer service demand.
Therefore need to design the precision marketing system of automation, to solve problem above.
It should be noted that information is only used for strengthening the reason of the background to the present invention disclosed in above-mentioned background section Solution, therefore can include not forming the information to prior art known to persons of ordinary skill in the art.
The content of the invention
For in the prior art the defects of, the present invention be directed to existing for existing user crowd's marketing mode data by hand sieve Choosing, operation cycle length, active user are deleted by mistake, contrast test the problems such as time-consuming, design a kind of precision marketing data flow from Dynamicization scheme.
According to an aspect of the present invention, there is provided a kind of favor information method for pushing, including：It is pending more to obtain the same day Individual preferential movable configuration information, each preferential movable configuration information include the preferential movable default behavioral data；Calculate The union of each preferential movable default behavioral data, behavioral data is filtered out from database and falls into the default behavioral data User in union, form potential user group；According to each preferential movable configuration information, sieved respectively from the potential user group Select corresponding each preferential movable targeted group；For each preferential movable targeted group, by the targeted customer All users in group are according to the expiration time for the favor information being pushed before its same day from closely to remote sequence formation sequence Table, the user for filtering out preceding predetermined ratio in sequencing table form the preferential movable object group；The object is pushed to each object group The corresponding preferential movable favor information of group.
Preferably, for each preferential movable targeted group, being formed after sequencing table before filtering out object group also includes： It is negatively correlated that preferential movable quantity had been pushed on the day of according to each user's sequence precedence in sequencing table and the user, has adjusted the use The sequence precedence at family.
Preferably, in the sequencing table of each preferential movable targeted group, the sequence precedence P=after each user's adjustment Q-A*C, wherein, Q is the sequence precedence before the user adjusts in sequencing table, and A has been pushed preferential activity on the day of being the user Quantity, C is constant.
Preferably, in the sequencing table of each preferential movable targeted group, the sequence precedence X=after each user's adjustment Y-Z*2n, wherein, Y is the sequence precedence before the user adjusts in sequencing table, and Z has been pushed preferential activity on the day of being the user Quantity, n is constant.
Preferably, for each preferential movable targeted group, also include before forming sequencing table：By targeted group Proportionally relation is split into the first user's group and second user group at random；Screen out in the first user's group on the day of and on the day of before Any preferential activity in branched to the user of second user group at random；Remaining user in first user's group is ranked up Form sequencing table.
Preferably, the step of forming each preferential movable targeted group includes：Confidence preferential movable is matched somebody with somebody according to this Breath, filtered out from the potential user group to should preferential movable targeted group；Obtain and match somebody with somebody from the preferential activity in real time Put to behavioral data between current point in time and met Adding User for the preferential movable default behavioral data, it is preferential to add this The targeted group of activity.
Preferably, the default behavioral data includes preset search data, default order data and default representation data.
Preferably, the step of forming potential user group includes：The union of each preferential movable preset search data is calculated, from The user that search data are fallen into the union of the preset search data is filtered out in database, forms search customer group；Calculate The union of each preferential movable default order data, order data is filtered out from database and falls into the default order data User in union, form order user group；The union of each preferential movable default representation data is calculated, is screened from database Go out the user that representation data is fallen into the union of the default representation data, form portrait customer group；Wherein, search user is formed The step of group, form the step of order user group and form the step parallel trigger of portrait customer group, the search customer group, order Single user group and the groups of users into potential user group of drawing a portrait.
Preferably, the push mode of the favor information includes：Mobile terminal short message push, mobile terminal pop-up push, mail Push.
According to another aspect of the present invention, there is provided a kind of favor information supplying system, including：Configuration information obtains mould Block, pending multiple preferential movable configuration informations on the day of obtaining, each preferential movable configuration information include the preferential work Dynamic default behavioral data；At least one first screening module, the union of each preferential movable default behavioral data is calculated, from data The user that behavioral data is fallen into the union of the default behavioral data is filtered out in storehouse, forms potential user group；Multiple second Screening module, respectively according to each preferential movable configuration information, filtered out respectively from the potential user group corresponding each excellent The targeted group of favour activity；Multiple order modules, respectively for each preferential movable targeted group, the target is used All users in the group of family are according to the expiration time for the favor information being pushed before its same day from closely to remote sequence formation row Sequence table, the user for filtering out preceding predetermined ratio in sequencing table form the preferential movable object group；Multiple pushing modules, to each right Preferential movable favor information as corresponding to group pushing the object group.
According to another aspect of the present invention, there is provided a kind of computer-readable recording medium, be stored thereon with computer journey Sequence, the program realizes above-mentioned favor information method for pushing when being executed by processor the step of.
According to another aspect of the present invention, there is provided a kind of electronic equipment, including：Processor；And memory, for depositing Store up the executable instruction of the processor；Wherein, the processor is configured to perform via the executable instruction is performed The step of favor information method for pushing stated.
In view of this, the beneficial effect of the present invention compared with prior art is：
The present invention for needing the preferential activity performed daily, and after the completion of early stage configures, the same day can automatically screening User group, multiple preferential disposable operations of activity.The flow chart of data processing of the present invention divides preferential active user screening process It is most of into four, active configuration information is obtained, middle table needed for generation user's screening, family is selected for each portable screen, generates Final preferential activity push object group.Dependence between each several part be present, and can be with parallel processing, for existing simultaneously in part Multiple marketing activities of line, whole user's screening process used time within a few hours, substantially increase efficiency.
It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not Can the limitation present invention.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the present invention Example, and for explaining principle of the invention together with specification.It should be evident that drawings in the following description are only the present invention Some embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis These accompanying drawings obtain other accompanying drawings.
Fig. 1 shows a kind of step schematic diagram of favor information method for pushing in the embodiment of the present invention；
Fig. 2 shows to generate the step schematic diagram of each preferential movable object group in the embodiment of the present invention；
Fig. 3 shows the schematic diagram of unique user identified decision-making in favor information supplying system in embodiment；
Fig. 4 shows a kind of schematic diagram of computer-readable recording medium in exemplary embodiment of the present；
Fig. 5 shows the schematic diagram of a kind of electronic equipment in exemplary embodiment of the present.
Embodiment
Example embodiment is described more fully with referring now to accompanying drawing.However, example embodiment can be with a variety of shapes Formula is implemented, and is not understood as limited to example set forth herein；On the contrary, these embodiments are provided so that the present invention will more Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.Described feature, knot Structure or characteristic can be incorporated in one or more embodiments in any suitable manner.
In addition, accompanying drawing is only the schematic illustrations of the present invention, it is not necessarily drawn to scale.Identical accompanying drawing mark in figure Note represents same or similar part, thus will omit repetition thereof.Some block diagrams shown in accompanying drawing are work( Can entity, not necessarily must be corresponding with physically or logically independent entity.These work(can be realized using software form Energy entity, or these functional entitys are realized in one or more hardware modules or integrated circuit, or at heterogeneous networks and/or place These functional entitys are realized in reason device device and/or microcontroller device.
Fig. 1 shows the step schematic diagram of the favor information method for pushing in the embodiment of the present invention.The present embodiment is with pusher Exemplified by the preferential activity of ticket, method includes：
Step S101, the same day pending multiple preferential movable configuration informations are obtained, it is each preferential movable to match somebody with somebody confidence Breath includes the preferential movable default behavioral data.Wherein, behavioral data includes the multiple types of data that user behavior is related to, bag Include search data, order data and basic representation data.When user behavior meets default behavioral data, user's (tool Body refers to user UID, identifies different users, hereinafter referred user when computer is run by user UID) can be in subsequent step It is middle to be sifted out.Specifically, preset search data include default user's search time, search hourage, search for departure place, search Rope destination, scouting course, search voyage, search channel, search cabin etc., searching times, searching times operator, etc..In advance If order data include the default order scheduled time, the order departure time, order departure place, order destination, order course line, Order voyage, order boat department, order channel, order cabin etc., order volume, order volume operator, order people number of passes, order people's number of passes Operator, etc..Default representation data include user now occupy, user type etc., wherein user type such as domestic consumer, Agent etc..Each preferential activity can configure any number of default behavioral datas in any one or more behavioral data.
For example, the default behavioral data that the preferential activity of No.1 is configured includes default order data, specifically include：Order goes out Hair ground is Shanghai, and order destination is Beijing, and order boat department is east aviation, and order cabin is business class.It is excellent so to meet No.1 The user group of favour activity is the user that Shanghai to the business class order of Pekinese east aviation is included in History Order.Again Such as, the default behavioral data that No. two preferential activities are configured includes preset search data and default representation data, wherein default search Rope data include：Search hourage falls into October 1 to October 7, and search channel comes from mobile terminal APP；Default portrait number According to including：User includes all line cities with now occupying.So, meet No. two preferential movable user groups and as now occupy a line City is once using the user to ticket information between October 7 on the 1st in mobile terminal APP search October.Similar, any preferential activity Different user behavior datas can be configured according to actual demand.
Further, each preferential movable configuration information also includes preferential movable identification information, including computer is used In preferential movable unique ID of identification, preferential movable description information, the random packet ratio of activity control, when activity comes into force Between and the out-of-service time, Activity Type etc..Wherein Activity Type includes type of taking pictures, T+1 types, instant form ordering type.Take pictures Type disposably determines to push object user colony by user's representation data；T+1 types data according to caused by upper one day Newly-increased qualified user is calculated to be pushed；Instant form ordering type refers to when condition meets, in real time or quasi real time Ground pushes to user.
The preferential activity performed is needed on the day of being calculated according to configuration rule, the preferential work performed is needed on the day of getting After dynamic configuration information, corresponding configuration information is synchronized in hive storehouses.Hive is a data warehouse based on Hadoop Instrument, the data file of structuring can be mapped as to a database table, can quickly be realized by class SQL statement simple Query statistic.
Step S102, the union of each preferential movable default behavioral data is calculated, behavioral data is filtered out from database The user fallen into the union of default behavioral data, form potential user group.That is, needed to perform for the same day multiple preferential Activity, first unify to filter out all preferential movable users pending on the day of meeting from total database in this step, Follow-up each specific preferential activity, screen in the potential user group that directly can be filtered out from this step, reduce significantly again Data screening scope, improve and calculate the speed of service.
Specifically, the step of forming potential user group includes：The union of each preferential movable preset search data is calculated, from The user that search data are fallen into the union of preset search data is filtered out in database, forms search customer group.For example, according to The same day pending preferential active configuration information, find out minimum value (such as multiple preferential activities point on searching for initial time It is October 1, August 20 days, June 1, September 9 days etc. not to be configured with search initial time, then searches for the minimum of initial time Value is earliest June 1 time；And it is defaulted as yesterday if no search time data), then calculate minimum search Middle interim table, the user i.e. shape included in the interim table in search centre are searched in time to all search data deposit between yesterday Into search customer group.Similarly, the union of each preferential movable default order data is calculated, order data is filtered out from database The user fallen into the union of default order data, form order user group.That is, matched somebody with somebody according to the same day pending preferential activity Confidence ceases, and finds out and (is defaulted as on the minimum value of order predetermined start time if the related configuration of no order scheduled time Yesterday), then calculate interim table among the minimum scheduled time to all order datas deposit order between yesterday, the order The user included in middle interim table forms order user group.In addition, calculate it is each preferential movable default representation data and Collection, the user that representation data is fallen into the union of default representation data is filtered out from database, form portrait customer group.Its In, the step of searching for customer group is formed, form the step of order user group and forms the step parallel trigger of portrait customer group, with Reduce data obtaining time.
Step S103, according to each preferential movable configuration information, filtered out respectively from potential user group corresponding each excellent The targeted group of favour activity.Specifically, according to each preferential movable configuration information, filtered out from potential user group correspondingly The preferential movable targeted group.Further, can also obtain in real time from the preferential active configuration to current point in time it Between behavioral data meet Adding User for the preferential movable default behavioral data, add the preferential movable targeted group. Or for same preferential movable different Activity Types, that is, type of taking pictures, T+1 types and timely Order Type, it can distinguish Screening forms the targeted group for different Activity Types.For example, according to each preferential movable configuration information, used from target Filtered out in the group of family to should preferential movable targeted group, the targeted group under type of as taking pictures.And screen previous Its behavioral data meets the user of the preferential movable default behavioral data, the as targeted group under T+1 types.Obtain in real time Current point in time behavioral data is taken to meet the user of the preferential movable default behavioral data, the mesh under as timely Order Type Mark user's group.The targeted group of same preferential movable different Activity Types can be screened with parallel trigger, be obtained with reducing data Take the time.
Step S104, for each preferential movable targeted group, by all users in targeted group according to it The expiration time for the favor information being pushed before the same day filters out preceding pre- in sequencing table from closely sequencing table is formed to remote sequence The user of certainty ratio forms the preferential movable object group.
In a preferred embodiment, shown in reference picture 5, the step of step S104 forms each preferential movable object group Specifically include：Step S1041, by targeted group, proportionally relation is split into the first user's group and second user group at random； Step S1042, screen out in the first user's group on the day of and on the day of before any preferential activity in branched to the second use at random The user of family group.Wherein, the first user's group and second user group can be respectively configured as experimental group and control group, its random split ratio The user for distributing 80% in example for example, targeted group at random enters the first user's group (experimental group), distributes 20% at random User enter second user group (control group), can subsequently be received according to experimental group and control group the order after favor information turn Rate, analyze and improve preferential movable generate strategy.To ensure the accuracy of experiment, screen out in experimental group on the day of and on the day of The user of control group is branched in any preferential activity before at random.
Further, on the basis of the first user's group is distributed at random, step S1043 is performed, for each preferential work The first dynamic user's group, by the expiring according to the favor information being pushed before its same day of all users in the first user's group Time to remote sequence from closely forming sequencing table；Step S1044, on the day of according to each user's sequence precedence in sequencing table and the user It is pushed that preferential movable quantity is negatively correlated, adjusts the sequence precedence of the user；Step S1045, adjustment sequence position is filtered out The user of preceding predetermined ratio forms the preferential movable object group in sequencing table after secondary.It may be noted that step S1043 is to step S1045 is performed on the basis of being directly based upon step S103, and the present embodiment illustrates a kind of more preferable executive mode.
Specifically, user in the first user's group very it is big may on a variety of preferential work have been pushed in early stage It is dynamic, in order to ensure that each user can equably receive preferential activity, it is unlikely to concentration in a part of user's short time and is pushed It is various it is preferential activity and produce resentment, and another part user for a long time be not pushed preferential activity cause its place an order rate drop It is low, by all users in the first user's group according to the expiration time for the favor information being pushed before its same day from closely to remote Sequence forms sequencing table.After sequencing table is formed, because the same day performs multiple preferential activities simultaneously, such as execution 10 is preferential simultaneously Activity, and each user is preferably pushed wherein several preferential activities, such as 3,5, by adjusting the precedence that sorts, comes wrong Open the preferential activity of push.Adjusting the general thought of sequence precedence is：Sorting precedence and the user according to each user in sequencing table ought It has been pushed that preferential movable quantity is negatively correlated, adjusts the sequence precedence of the user.For example, in each preferential movable mesh In the sequencing table for marking user's group, the sequence precedence P=Q-A*C after each user's adjustment, wherein, Q is that the user adjusts in sequencing table Sequence precedence before whole, A have been pushed preferential movable quantity on the day of being the user, and C is constant.Namely each user's sequence precedence Reduction degree and the user on the day of to be pushed preferential movable quantity linear.For another example, each preferential movable In the sequencing table of targeted group, the sequence precedence X=Y-Z*2 after each user's adjustmentn, wherein, Y is the user in sequencing table Sequence precedence before adjustment, Z have been pushed preferential movable quantity on the day of being the user, and n is constant.Namely each user's sequence position Secondary reduction degree and the user were pushed preferential movable quantity and had had exponent relation on the same day., can by adjusting the precedence that sorts It is generally uniform with the preferential activity being pushed on the day of ensureing each user.
Step S105, the preferential movable favor information corresponding to the object group is pushed to each object group.Wherein preferential letter The push mode of breath includes：Mobile terminal short message push, mobile terminal pop-up push, mail push etc..Favor information can be excellent The electronic offers information such as favour certificate, preferential redemption code.
In above-mentioned steps, for Activity Type of taking pictures, each preferential movable object group user table to be pushed is imported Marketing user's table in hive storehouses；For T+1 Activity Types, each preferential movable object group user's table to be pushed is imported into Marketing user's table in mysql storehouses, for the concurrent certificate of air ticket background query, short message, mail notification；For timely order Activity Type, Each preferential movable is carried out after the object group user's table pushed imported into redis storehouses so as to user's opening mobile terminal APP Pop-up is reminded.Also, after preferential activity expires, expired preferential active user is deleted according to expired configuration information, To discharge the user taken by expired activity, including marketing activity user's table in hive storehouses and mysql storehouses.
Based on this, preferential activity push flow before is that product manager determines once preferential activity with business team After scheme, user's identification flow, configuration activities script, because each preferential activity is that have priority suitable are write by data engineering teacher Sequence, to prevent same user is selected to final preferential active user list after being taken by different activities from causing flow again Error, so need serially to run each movable crowd's screening script, and the screening of each movable crowd needs to handle air ticket use Table, air ticket user order table and air ticket user portrait table are searched in family, and efficiency is low, while the preferential activity of online 10 or so Flow processing a whole day can be made, and each movable target group's sample size also can be on the low side, when causing finally to assess animation effect Also bad performance is obtained.User's batch deletion action after a preferential activity end is also very time-consuming, because each The reason of flow series connection, flow priority dependence need to readjust, add many manual interventions, cause error probability to increase Greatly.
And the data screening flow of the present invention, its feature are to draw a portrait in original air ticket user, sales service experience accumulation Afterwards, it is only necessary to which configuration information is filled in front end, and the Shell scripts task in Zeus can splice automatically according to configuration information dynamic Marketing activity crowd screens script, disposable operation.Marketing activity user's screening process is divided into four by new flow chart of data processing It is most of, effective active configuration table is generated, middle table needed for generation user's screening screens user, and the final preferential activity of generation is used Family table.Dependence between each several part be present, and in part can with parallel processing, for 10 simultaneously online marketing activities, Whole user's screening process used time within 4 hours, substantially increases efficiency.
The present invention also provides a kind of favor information supplying system, including：Configuration information acquisition module, it is pending to obtain the same day Multiple preferential movable configuration informations, each preferential movable configuration information includes the preferential movable default behavioral data. At least one first screening module, the union of each preferential movable default behavioral data is calculated, behavior number is filtered out from database According to the user in the union for falling into default behavioral data, potential user group is formed；Multiple second screening modules, respectively according to each excellent The configuration information of favour activity, filter out corresponding each preferential movable targeted group respectively from potential user group；Multiple rows Sequence module, respectively for each preferential movable targeted group, by all users in the preferential movable targeted group Expiration time according to the favor information being pushed before its same day filters out sequencing table from closely sequencing table is formed to remote sequence In the user of preceding predetermined ratio form the preferential movable object group；Multiple pushing modules, the object group is pushed to each object group Corresponding preferential movable favor information.
Screened by the identification of above-mentioned modules, for unique user, if can be by favor information supplying system Identification, and how shown in the schematic diagram reference picture 3 moved in favor information supplying system decision-making stream.User can pass through shifting Moved end APP accesses the air ticket page, and service end calls BI interfaces to judge user UID.If not marketing user then stops issuing User UID gives following module.User identity is identified simultaneously, then continues to issue UID if experimental group (being labeled as A) user, if Then stop issuing UID for control group (being labeled as B).Then user's preferential stir yourself to be pushed is identified, the user includes three It is individual to wait to push preferential activity, it is respectively labeled as movable ID1, movable ID2, movable ID3.Identify three activities whether effective Phase, if then continuing to issue user UID, if otherwise stopping issuing UID.Afterwards, if judging, the user UID is playing certificate failure table, Then stop issuing user UID, if the user UID can be pushed normally, continue to issue, then according to each preferential movable phase Configuration information is closed, corresponding favor information is pushed to the user UID.Wherein, favor information can include：Movable ID, activity are opened Begin the time (EFFECTIVEDATE), homepage official documents and correspondence content (CAMCONTENT), floating layer pattern (IMAGEURL), button text (BOTTONTEXT), Button Color (BOTTONCOLOR), button URL (BOTTONURL) etc., these specific configurations To be needed to carry out individual cultivation according to different activities, the present invention is without limitation.
In an exemplary embodiment of the present invention, a kind of computer-readable recording medium is additionally provided, is stored thereon with meter Calculation machine program, it can realize that favor information described in any one above-mentioned embodiment pushes when the program is by such as computing device The step of method.In some possible embodiments, various aspects of the invention are also implemented as a kind of program product Form, it includes program code, and when described program product is run on the terminal device, described program code is used to make the end End equipment performs the step according to the various illustrative embodiments of the present invention of the above-mentioned favor information method for pushing description of this specification Suddenly.
With reference to shown in figure 4, the program product for being used to realize the above method according to the embodiment of the present invention is described 400, it can use portable compact disc read only memory (CD-ROM) and including program code, and can in terminal device, Such as run on PC.However, the program product not limited to this of the present invention, in this document, readable storage medium storing program for executing can be with Be it is any include or the tangible medium of storage program, the program can be commanded execution system, device either device use or It is in connection.
Described program product 400 can use any combination of one or more computer-readable recording mediums.Computer-readable recording medium can be can Read signal medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared The system of line or semiconductor, device or device, or any combination above.The more specifically example of readable storage medium storing program for executing is (non- Exhaustive list) include：Electrical connection, portable disc, hard disk, random access memory (RAM) with one or more wires, Read-only storage (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, the read-only storage of portable compact disc Device (CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
The computer-readable recording medium can include believing in a base band or as the data that a carrier wave part is propagated Number, wherein carrying readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetism Signal, optical signal or above-mentioned any appropriate combination.Readable storage medium storing program for executing can also be any beyond readable storage medium storing program for executing Computer-readable recording medium, the computer-readable recording medium can send, propagate either transmit for being used by instruction execution system, device or device or Person's program in connection.The program code included on readable storage medium storing program for executing can be transmitted with any appropriate medium, bag Include but be not limited to wireless, wired, optical cable, RF etc., or above-mentioned any appropriate combination.
Can being combined to write the program operated for performing the present invention with one or more programming languages Code, described program design language include object oriented program language-Java, C++ etc., include routine Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user Perform on computing device, partly perform on a user device, the software kit independent as one performs, is partly calculated in user Its upper side point is performed or performed completely in remote computing device or server on a remote computing.It is remote being related to In the situation of journey computing device, remote computing device can pass through the network of any kind, including LAN (LAN) or wide area network (WAN) user calculating equipment, is connected to, or, it may be connected to external computing device (such as utilize ISP To pass through Internet connection).
In an exemplary embodiment of the present invention, a kind of electronic equipment is also provided, the electronic equipment can include processor, And the memory of the executable instruction for storing the processor.Wherein, the processor is configured to via described in execution The step of executable instruction is to perform favor information method for pushing described in any one above-mentioned embodiment.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or Program product.Therefore, various aspects of the invention can be implemented as following form, i.e.,：It is complete hardware embodiment, complete The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.), or hardware and software, can unite here Referred to as " circuit ", " module " or " system ".
The electronic equipment 500 according to the embodiment of the invention is described referring to Fig. 5.The electronics that Fig. 5 is shown Equipment 500 is only an example, should not bring any restrictions to the function and use range of the embodiment of the present invention.
As shown in figure 5, electronic equipment 500 is showed in the form of universal computing device.The component of electronic equipment 500 can wrap Include but be not limited to：At least one processing unit 510, at least one memory cell 520, (including the storage of connection different system component Unit 520 and processing unit 510) bus 530, display unit 540 etc..
Wherein, the memory cell is had program stored therein code, and described program code can be held by the processing unit 510 OK so that the processing unit 510 perform described in the above-mentioned favor information method for pushing part of this specification according to the present invention The step of various illustrative embodiments.For example, the step of processing unit 510 can perform as shown in fig. 1.
The memory cell 520 can include the computer-readable recording medium of volatile memory cell form, such as random access memory Unit (RAM) 5201 and/or cache memory unit 5202, it can further include read-only memory unit (ROM) 5203.
The memory cell 520 can also include program/practical work with one group of (at least one) program module 5205 Tool 5204, such program module 5205 includes but is not limited to：Operating system, one or more application program, other programs Module and routine data, the realization of network environment may be included in each or certain combination in these examples.
Bus 530 can be to represent the one or more in a few class bus structures, including memory cell bus or storage Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures Local bus.
Electronic equipment 500 can also be with one or more external equipments 600 (such as keyboard, sensing equipment, bluetooth equipment Deng) communication, the equipment communication interacted with the electronic equipment 500 can be also enabled a user to one or more, and/or with causing Any equipment that the electronic equipment 500 can be communicated with one or more of the other computing device (such as router, modulation /demodulation Device etc.) communication.This communication can be carried out by input/output (I/O) interface 550.Also, electronic equipment 500 can be with By network adapter 560 and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network, Such as internet) communication.Network adapter 560 can be communicated by bus 530 with other modules of electronic equipment 500.Should Understand, although not shown in the drawings, can combine electronic equipment 500 uses other hardware and/or software module, including it is but unlimited In：Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and number According to backup storage system etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented Mode can be realized by software, can also be realized by way of software combines necessary hardware.Therefore, according to the present invention The technical scheme of embodiment can be embodied in the form of software product, the software product can be stored in one it is non-volatile Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are to cause a calculating Equipment (can be personal computer, server or network equipment etc.) is performed according to the above-mentioned preferential of embodiment of the present invention Information-pushing method.
In summary, the present invention for needing the preferential activity performed daily, and after the completion of early stage configures, the same day can be certainly Dynamicization screens user group, multiple preferential disposable operations of activity.The flow chart of data processing of the present invention sieves preferential active user Select process to be divided into four most of, acquisition active configuration informations, middle table needed for generation user's screening, selected for each portable screen Family, the final preferential activity push object group of generation.Dependence between each several part be present, and can be right with parallel processing in part In simultaneously online multiple marketing activities, whole user's screening process used time within a few hours, substantially increases efficiency.
Those skilled in the art will readily occur to the present invention its after considering specification and putting into practice invention disclosed herein Its embodiment.It is contemplated that cover the present invention any modification, purposes or adaptations, these modifications, purposes or Person's adaptations follow the general principle of the present invention and including undocumented common knowledges in the art of the invention Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by appended Claim is pointed out.

Claims (12)

  1. A kind of 1. favor information method for pushing, it is characterised in that including：
    Pending multiple preferential movable configuration informations on the day of obtaining, each preferential movable configuration information include the preferential work Dynamic default behavioral data；
    The union of each preferential movable default behavioral data is calculated, behavioral data is filtered out from database and falls into the default row For the user in the union of data, potential user group is formed；
    According to each preferential movable configuration information, corresponding each preferential movable mesh is filtered out respectively from the potential user group Mark user's group；
    For each preferential movable targeted group, by all users in the targeted group according to before its same day The expiration time for the favor information being pushed filters out the use of preceding predetermined ratio in sequencing table from closely sequencing table is formed to remote sequence Family forms the preferential movable object group；
    The preferential movable favor information corresponding to the object group is pushed to each object group.
  2. 2. favor information method for pushing as claimed in claim 1, it is characterised in that for each preferential movable targeted customer Group, formed sequencing table after filter out object group before also include：
    It is negatively correlated that preferential movable quantity was pushed on the day of according to each user's sequence precedence in sequencing table and the user, adjustment The sequence precedence of the user.
  3. 3. favor information method for pushing as claimed in claim 2, it is characterised in that in each preferential movable targeted group Sequencing table in, the sequence precedence P=Q-A*C after each user adjustment, wherein, Q is the row before the user adjusts in sequencing table Tagmeme, A have been pushed preferential movable quantity on the day of being the user, and C is constant.
  4. 4. favor information method for pushing as claimed in claim 2, it is characterised in that in each preferential movable targeted group Sequencing table in, the sequence precedence X=Y-Z*2 after each user adjustmentn, wherein, Y is the row before the user adjusts in sequencing table Tagmeme, Z have been pushed preferential movable quantity on the day of being the user, and n is constant.
  5. 5. favor information method for pushing as claimed in claim 1, it is characterised in that for each preferential movable targeted customer Group, also include before forming sequencing table：
    By targeted group, proportionally relation is split into the first user's group and second user group at random；
    Screen out in the first user's group on the day of and on the day of before any preferential activity in branched to second user group at random User；
    Remaining user in first user's group is ranked up to form sequencing table.
  6. 6. preferential movable method for pushing as claimed in claim 1, it is characterised in that form each preferential movable targeted customer The step of group, includes：
    According to the preferential movable configuration information, filtered out from the potential user group to should preferential movable targeted customer Group；
    Obtain in real time and meet the preferential movable default row to behavioral data between current point in time from the preferential active configuration For Adding User for data, the preferential movable targeted group is added.
  7. 7. favor information method for pushing as claimed in claim 1, it is characterised in that the default behavioral data includes default search Rope data, default order data and default representation data.
  8. 8. favor information method for pushing as claimed in claim 7, it is characterised in that the step of forming potential user group includes：
    The union of each preferential movable preset search data is calculated, search data are filtered out from database and fall into described default search User in the union of rope data, form search customer group；
    The union of each preferential movable default order data is calculated, order data is filtered out from database and falls into described default order User in the union of forms data, form order user group；
    The union of each preferential movable default representation data is calculated, representation data is filtered out from database and falls into the default picture As data union in user, formed portrait customer group；
    Wherein, the step of the step of the step of forming search customer group, formation order user group and formation portrait customer group, is parallel Triggering, the search customer group, order user group and the groups of users into potential user group of drawing a portrait.
  9. 9. favor information method for pushing as claimed in claim 1, it is characterised in that the push mode bag of the favor information Include：Mobile terminal short message push, mobile terminal pop-up push, mail push.
  10. A kind of 10. favor information supplying system, it is characterised in that including：
    Configuration information acquisition module, pending multiple preferential movable configuration informations on the day of obtaining are each preferential movable to match somebody with somebody Confidence breath includes the preferential movable default behavioral data；
    At least one first screening module, the union of each preferential movable default behavioral data is calculated, trip is screened from database The user fallen into for data in the union of the default behavioral data, form potential user group；
    Multiple second screening modules, respectively according to each preferential movable configuration information, screened respectively from the potential user group Go out corresponding each preferential movable targeted group；
    Multiple order modules, it is respectively for each preferential movable targeted group, the institute in the targeted group is useful Family, from closely sequencing table is formed to remote sequence, filters out sequence according to the expiration time for the favor information being pushed before its same day The user of preceding predetermined ratio forms the preferential movable object group in table；
    Multiple pushing modules, the preferential movable favor information corresponding to the object group is pushed to each object group.
  11. 11. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is by processor The step of favor information method for pushing described in any one of claim 1~9 is realized during execution.
  12. 12. a kind of electronic equipment, it is characterised in that including：
    Processor；And
    Memory, for storing the executable instruction of the processor；
    Wherein, the processor is configured to come described in perform claim 1~9 any one of requirement via the execution executable instruction The step of favor information method for pushing.
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CN108564406A (en) * 2018-04-12 2018-09-21 北京京东尚科信息技术有限公司 A kind of method and apparatus of excitation push
CN110378716A (en) * 2018-04-13 2019-10-25 北京三快在线科技有限公司 Preferential strategy-generating method, device, electronic equipment and computer-readable medium
CN109118288A (en) * 2018-08-22 2019-01-01 中国平安人寿保险股份有限公司 Target user's acquisition methods and device based on big data analysis
CN109118288B (en) * 2018-08-22 2023-06-20 中国平安人寿保险股份有限公司 Target user acquisition method and device based on big data analysis
CN109118296A (en) * 2018-09-04 2019-01-01 南京星邺汇捷网络科技有限公司 Movable method for pushing, device and electronic equipment
CN109583932A (en) * 2018-09-29 2019-04-05 阿里巴巴集团控股有限公司 A kind of method, apparatus and electronic equipment of generation activity crowd
CN109949093A (en) * 2019-03-20 2019-06-28 携程旅游网络技术（上海）有限公司 Favor information method for pushing, system, electronic equipment and storage medium
CN110287665B (en) * 2019-05-08 2020-09-15 口碑(上海)信息技术有限公司 Method and device for allocating device use rights, storage medium and electronic device
CN110287665A (en) * 2019-05-08 2019-09-27 口碑(上海)信息技术有限公司 Equipment uses distribution method, device and storage medium, the electronic device of equity
CN110532477A (en) * 2019-08-30 2019-12-03 腾讯科技（深圳）有限公司 A kind of method and device of information recommendation
CN111091439A (en) * 2019-11-08 2020-05-01 泰康保险集团股份有限公司 Order association marketing campaign implementation method, system, equipment and storage medium
CN111091439B (en) * 2019-11-08 2023-08-08 泰康保险集团股份有限公司 Order-related marketing campaign realization method, system, equipment and storage medium
WO2021138823A1 (en) * 2020-01-08 2021-07-15 深圳市欢太科技有限公司 Information pushing method and apparatus, server, and storage medium
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CN111612512A (en) * 2020-04-11 2020-09-01 上海淇玥信息技术有限公司 Resource allocation method and device and electronic equipment
CN113553384A (en) * 2020-04-23 2021-10-26 北京三快在线科技有限公司 Object classification method and device, storage medium and electronic equipment
CN111951040A (en) * 2020-07-20 2020-11-17 上海淇馥信息技术有限公司 Information sending method and device, electronic equipment and storage medium
CN112085542A (en) * 2020-10-23 2020-12-15 北京金堤科技有限公司 User screening method and device, computer readable storage medium and electronic equipment
CN112085542B (en) * 2020-10-23 2024-01-26 北京金堤科技有限公司 User screening method and device, computer readable storage medium and electronic equipment
CN114666402A (en) * 2020-12-23 2022-06-24 顺丰科技有限公司 Resource information pushing method and device, computer equipment and storage medium
CN113094565A (en) * 2021-03-16 2021-07-09 北京优奥创思科技发展有限公司 Marketing response method and system based on user behavior classification data
CN113077298A (en) * 2021-04-30 2021-07-06 口碑(上海)信息技术有限公司 Target information sending method and device, storage medium and electronic equipment
CN113312550A (en) * 2021-06-01 2021-08-27 深圳省心科技有限公司 Vehicle service preference information intelligent recommendation method based on big data analysis
CN113312550B (en) * 2021-06-01 2023-07-14 深圳省心科技有限公司 Vehicle service preferential information intelligent recommendation method based on big data analysis
CN113377802A (en) * 2021-06-07 2021-09-10 广发银行股份有限公司 Scheduling pushing method, system, equipment and storage medium
CN113421118A (en) * 2021-06-24 2021-09-21 平安壹钱包电子商务有限公司 Data pushing method, system, computer equipment and computer readable storage medium
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