CN113077298A - Target information sending method and device, storage medium and electronic equipment - Google Patents
Target information sending method and device, storage medium and electronic equipment Download PDFInfo
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- CN113077298A CN113077298A CN202110485582.7A CN202110485582A CN113077298A CN 113077298 A CN113077298 A CN 113077298A CN 202110485582 A CN202110485582 A CN 202110485582A CN 113077298 A CN113077298 A CN 113077298A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
Abstract
The application provides a target information sending method, which comprises the following steps: selecting a receivable information user group capable of receiving target information, wherein the target information is information aiming at a target object; acquiring search information sent by a user side; and if the target user corresponding to the user side is a user in the receivable information user group and the search information is matched with the target object, sending the target information to the user side. The method divides a target crowd into two user groups and pushes the coupons in different modes, and the second mode is to actively search the pushed coupons according to users. Because the coupon is pushed to the user only when the user in the second target user group has a demand for the coupon, the problem of interference to the user when the coupon is actively pushed to the user is solved.
Description
Technical Field
The present application relates to the field of computers, and in particular, to a target information sending method, a target information obtaining method, a target information sending apparatus, a target information obtaining apparatus, a storage medium, and an electronic device.
Background
With the rapid development of the internet, more and more merchants market users through online information push methods, for example, merchants push coupon information to users through online marketing. However, in the prior art, a target group is generally determined according to data such as a user order, a place and time state and the like, and then coupon information is sent to the target group so as to achieve the purpose of marketing of merchants.
However, for the target group in the marketing method, there may exist some coupon information that the user does not need to issue to the merchant. Therefore, the coupon information pushed by the merchant is a disturbance for the part of users, and the user experience is poor. Therefore, how to push the coupon information by the merchant to avoid the poor user experience becomes a problem which needs to be solved urgently.
Disclosure of Invention
The application provides a target information sending method, a target information sending device, electronic equipment and a storage medium, so that interference to a user is avoided, and user experience is improved.
The application provides a target information sending method, which comprises the following steps: selecting a receivable information user group capable of receiving target information, wherein the target information is information aiming at a target object; acquiring search information sent by a user side; and if the target user corresponding to the user side is a user in the receivable information user group and the search information is matched with the target object, sending the target information to the user side.
Optionally, the method further includes: dividing the receivable information user group into a first target user group and a second target user group, wherein the first target user group is a user group for receiving target information actively sent by a server, and users in the second target user group are users for receiving the target information sent by the server after sending search information matched with the target object; actively sending the target information to the first target user group; establishing a corresponding relation between the second target user group and the target information; if the target user corresponding to the user side is the target user in the group of receivable information and the search information is matched with the target object, sending the target information to the user side, including: and if the target user corresponding to the user side is a user in the second target user group and the search information is matched with the target object, sending the target information to the user side according to the corresponding relation between the second target user group and the target information.
Optionally, the dividing the group of receivable information into a first target user group and a second target user group includes: dividing users in the receivable information group, the matching degree of which with the target information reaches or exceeds a preset matching degree threshold value, into the first target user group, and dividing users in the receivable information group, the matching degree of which with the target information does not reach the preset matching degree threshold value, into the second target user group.
Optionally, the dividing the group of receivable information into a first target user group and a second target user group includes: dividing the group of receivable information into a first target user group and a second target user group according to any one of the following information: user quantity requirement information of the second target user group; user quantity ratio demand information between the first target user group and the second target user group; user profile requirement information for the first target user group; user profile requirement information for the second group of target users.
Optionally, the method further includes: if the search information comprises the information of the target object, determining that the search information is matched with the target object; or, if the similarity between the object included in the search information and the target object reaches or exceeds a preset similarity threshold, determining that the search information matches the target object.
Optionally, the actively sending the target information to the first target user group includes: actively sending the target information to the first target user group by at least one of: short messages; voice communication; an email; and informing the terminal application.
Optionally, the sending the target information to the user side includes: sending the target information to the user side by at least one of the following modes: short messages; voice communication; an email; and informing the terminal application.
Optionally, the selecting a receivable information user group capable of receiving the target information includes: and determining users with portrait characteristics matched with the sending demand information aiming at the target information as the receivable information user group.
Optionally, the target information is offer information for the target object.
Optionally, the target object is a merchant or a commodity.
Optionally, the method is applied to a server side providing online-to-offline services for a user, and the user side is a terminal application for providing online-to-offline services for the user.
The application provides a target information obtaining method, which comprises the following steps: the user side sends search information to the server side; the user side receives target information which is returned by the server side and aims at the target object; the target information is information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a receivable information user group and the search information is matched with a target object, and the receivable information user group is a user group capable of receiving the target information.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes:
the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a second target user group and the searching information is matched with the target object; the second target user group is a user group in the information-receivable user group, the second target user group is a user group which receives the target information returned by the server after sending out the search information matched with the target object, and the information-receivable user group also comprises a first target user group which receives the target information actively sent by the server.
Optionally, the user in the first target user group is a user in the receivable information user group whose matching degree with the target information reaches or exceeds a preset matching degree threshold, and the user in the second target user group is a user in the receivable information user group whose matching degree with the target information does not reach the preset matching degree threshold.
Optionally, the receivable information user group is divided into a first target user group and a second target user group according to at least one of the following information: user quantity requirement information of the second target user group; user quantity ratio demand information between the first target user group and the second target user group; user profile requirement information for the first target user group; user profile requirement information for the second group of target users.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes: and the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in the receivable information user group and the search information comprises the information of the target object, or the similarity between the object in the search information and the target object reaches or exceeds a preset similarity threshold.
Optionally, the user side receives target information for the target object returned by the server side in at least one of the following manners: short messages; voice communication; an email; and informing the terminal application.
Optionally, the target information is offer information for the target object.
Optionally, the target object is a merchant or a commodity.
Optionally, the method further includes: and displaying the target information which is returned by the server and aims at the target object.
The present application also provides a target information transmitting apparatus, including: a receivable information user group circling unit for circling a receivable information user group that can receive target information, the target information being information for a target object; the search information acquisition unit is used for acquiring search information sent by a user side; and the target information sending unit is used for sending the target information to the user side if the target user corresponding to the user side is a user in the receivable information user group and the search information is matched with the target object.
Optionally, the device is further configured to divide the receivable information user group into a first target user group and a second target user group, where the first target user group is a user group that receives target information actively sent by the server, and a user in the second target user group is a user that receives the target information sent by the server after sending out search information matched with the target object; actively sending the target information to the first target user group; establishing a corresponding relation between the second target user group and the target information; if the target user corresponding to the user side is the target user in the group of receivable information and the search information is matched with the target object, sending the target information to the user side, including: and if the target user corresponding to the user side is a user in the second target user group and the search information is matched with the target object, sending the target information to the user side according to the corresponding relation between the second target user group and the target information.
Optionally, the dividing the group of receivable information into a first target user group and a second target user group includes: dividing users in the receivable information group, the matching degree of which with the target information reaches or exceeds a preset matching degree threshold value, into the first target user group, and dividing users in the receivable information group, the matching degree of which with the target information does not reach the preset matching degree threshold value, into the second target user group.
Optionally, the dividing the group of receivable information into a first target user group and a second target user group includes: dividing the group of receivable information into a first target user group and a second target user group according to any one of the following information: user quantity requirement information of the second target user group; user quantity ratio demand information between the first target user group and the second target user group; user profile requirement information for the first target user group; user profile requirement information for the second group of target users.
Optionally, the apparatus is further configured to determine that the search information matches the target object if the search information includes information of the target object; or, if the similarity between the object included in the search information and the target object reaches or exceeds a preset similarity threshold, determining that the search information matches the target object.
Optionally, the actively sending the target information to the first target user group includes: actively sending the target information to the first target user group by at least one of: short messages; voice communication; an email; and informing the terminal application.
Optionally, the sending the target information to the user side includes: sending the target information to the user side by at least one of the following modes: short messages; voice communication; an email; and informing the terminal application.
Optionally, the selecting a receivable information user group capable of receiving the target information includes: and determining users with portrait characteristics matched with the sending demand information aiming at the target information as the receivable information user group.
Optionally, the target information is offer information for the target object.
Optionally, the target object is a merchant or a commodity.
Optionally, the device is further configured to provide a service end for the user to perform the online-to-offline service, and the user end is a terminal application for providing the user with the online-to-offline service.
The present application also provides a target information obtaining apparatus, including: the search information sending unit is used for sending search information from the user side to the server side; the target information receiving unit is used for the user side to receive target information which is returned by the server side and aims at the target object; the target information is information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a receivable information user group and the search information is matched with a target object, and the receivable information user group is a user group capable of receiving the target information.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes: the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a second target user group and the searching information is matched with the target object; the second target user group is a user group in the information-receivable user group, the second target user group is a user group which receives the target information returned by the server after sending out the search information matched with the target object, and the information-receivable user group also comprises a first target user group which receives the target information actively sent by the server.
Optionally, the user in the first target user group is a user in the receivable information user group whose matching degree with the target information reaches or exceeds a preset matching degree threshold, and the user in the second target user group is a user in the receivable information user group whose matching degree with the target information does not reach the preset matching degree threshold.
Optionally, the receivable information user group is divided into a first target user group and a second target user group according to at least one of the following information: user quantity requirement information of the second target user group; user quantity ratio demand information between the first target user group and the second target user group; user profile requirement information for the first target user group; user profile requirement information for the second group of target users.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes: and the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in the receivable information user group and the search information comprises the information of the target object, or the similarity between the object in the search information and the target object reaches or exceeds a preset similarity threshold.
Optionally, the user side receives target information for the target object returned by the server side in at least one of the following manners: short messages; voice communication; an email; and informing the terminal application.
Optionally, the target information is offer information for the target object.
Optionally, the target object is a merchant or a commodity.
Optionally, the device is further configured to display target information for the target object returned by the server.
The present application further provides an electronic device, comprising: a processor; and a memory for storing a computer program which, when the apparatus is powered on and the computer program is run by the processor, performs the method described above.
The present application also provides a storage medium storing a computer program for execution by a processor to perform the above method.
Compared with the prior art, the method has the following advantages:
the application provides a target information sending method, which comprises the following steps: selecting a receivable information user group capable of receiving target information, wherein the target information is information aiming at a target object; acquiring search information sent by a user side; and if the target user corresponding to the user side is a user in the receivable information user group and the search information is matched with the target object, sending the target information to the user side. The method divides a target crowd into two user groups and carries out coupon pushing in different modes, and the second mode is coupon pushing according to active searching of users. Because the coupon is pushed to the user only when the user in the second target user group has a demand for the coupon, the problem that the user is interfered by the pushing of the coupon is solved. Meanwhile, the user actively searches the coupon according to the requirement, which shows that the probability of using the coupon by the user is higher, so that the verification and sale rate of the coupon is improved.
Drawings
Fig. 1 is a schematic view of an application scenario for a target information sending method in an embodiment of the present application.
Fig. 2 is a flowchart for a target information sending method in the first embodiment of the present application.
Fig. 3 is a flowchart of a target information obtaining method according to a second embodiment of the present application.
Fig. 4 is a flowchart for a target information transmission apparatus in the third embodiment of the present application.
Fig. 5 is a flowchart for a target information obtaining apparatus in a fourth embodiment of the present application.
Fig. 6 is a schematic diagram of an electronic device provided in a fifth embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.
To facilitate a clearer understanding of the present solution, the following description is made with respect to a scenario of product push coupons in conjunction with fig. 1. The target information is a coupon, the target crowd is the crowd meeting the preset condition of the coupon, and the target object is a commodity participating in the activity. The following is a detailed description:
first, user image information satisfying the use of the coupon information is obtained. For example, common address information, takeout frequency, consumption level, etc. of the user are determined based on the merchant order information in the data, and/or user characteristics that make it possible to consume the product are determined based on the characteristics of the product, and user image information that makes it possible to consume the product is obtained based on the user characteristics.
And secondly, obtaining a target group of the merchants for releasing the coupons. The method specifically comprises the following steps: according to the characteristic information (such as taste or other characteristic attributes) of the current merchant activity commodity, or in combination with preset targets (such as income indexes or heat indexes) of the current merchant activity, or in combination with characteristics of budget (such as the number of coupons or total amount of benefits) of the current activity, users meeting the user portrait information are selected to serve as target groups of the current merchant for releasing the coupons.
Finally, dividing the target crowd into a first target crowd and a second target crowd, wherein the first target crowd is used for merchants to actively issue the coupon information, namely, whether users in the first target crowd need the coupon information or not is not considered, and the coupon information is completely pushed; the second target crowd is used for the merchants to passively issue the coupons, namely, the coupon information is pushed to the users only when the users in the second target crowd are detected to have demands on the coupons, and otherwise, the coupon information is not pushed to the users. If the user searches for the commodity is detected, the server judges whether the user is a user in the second target group or not, whether the searched commodity is a commodity participating in activities or not, if yes, the coupon is pushed to the user, and otherwise, the coupon does not need to be pushed to the user.
When the goods searched by the user are not the goods participating in the activity but the goods similar to the goods participating in the activity, the server prompts the coupon for the user so as to guide the user to consume the goods participating in the activity. So far, a detailed description is given to an embodiment of a scenario in which a merchant pushes coupon information.
In the embodiment, the merchant divides the target population into two coupon pushing modes, the second pushing mode is pushing according to active search of the user, the probability that the user uses the coupon is ensured, the verification and sales rate of the coupon is further improved, and the problem of user interference caused by the fact that whether the user needs the coupon or not is not considered in the first pushing mode and all users are pushed is avoided.
The present application is described in detail below with reference to a number of embodiments and the accompanying drawings.
First embodiment
The first embodiment is a target information transmission method, and is described in detail below with reference to fig. 2. The target information may be preference information, and certainly may also be other information that can be pushed. In the following, description will be given mainly taking an example in which preference information for merchants or commodities is recommended to a user.
S201: and selecting a receivable information user group capable of receiving target information, wherein the target information is information aiming at a target object.
This step is mainly used to select the user group that can receive the target information. The target object is a merchant or a commodity, and the target information is preferential information applied to the merchant or the commodity.
In order to increase the verification and sales rate of the pushed coupons, the users who receive the coupon information need to be consuming users, so how to select a proper user group is particularly critical. Preferably, the selecting a receivable information user group capable of receiving the target information according to the present application includes: and determining users with portrait characteristics matched with the sending demand information aiming at the target information as the receivable information user group.
That is, the user whose user portrait characteristics are matched with the sending demand information for the target information is determined as the receivable information user group, that is, the user portrait characteristics which are in line with the consumption of the merchant or the commodity are determined first, and then the user group of the required quantity information of the current activity is selected from the group corresponding to the user portrait characteristics, and the user group is the user group which is in line with the receiving preferential information.
For example, aiming at the preferential information activity of fast food merchants, an initial user group which can receive the preferential information is obtained according to the user portrait characteristics (characteristics such as white collar, consumption frequency and the like); the platform may then select, according to the characteristics of the fast food and/or the number of pieces of coupon information to be issued preset by the campaign, for example, 5000 pieces, the user who meets the requirements of the fast food characteristics and/or the number of pieces of coupons from the initial group of users as the group of users who can receive the current piece of coupon information in the campaign.
The user portrait characteristics can also determine user characteristic information according to order data in the database, and the user characteristic information is determined as the user portrait information, for example, according to order data of fast food in history, characteristic information (standing address, consumption frequency, consumption level, taste preference and the like) of an ordering user is determined, and the characteristic information is the user portrait information; or the user portrait information aiming at the target information can be determined according to the geographical position information of the target object, for example, the user portrait information is determined by the user in an area with the geographical position of the merchant as the center and a certain distance as the radius; or the user portrait information aiming at the target information can be determined according to the time information of pushing the target information, and if the coupon issuing time is night, a young person is preferred. Of course, the user portrait information may also be determined from other information, as long as it is ensured that the user corresponding to the user portrait information has a greater probability of using the preference information.
It should be noted that although the user group capable of receiving the coupon information determined above is a user group that has a high probability of consuming the coupon, some users do not need the coupon issued this time. Therefore, if the coupon information is pushed to all users in the user group, the pushed coupon is inevitably wasted, and the coupon verification rate is low. Moreover, for a user who does not need the coupon issued this time, the behavior of the coupon actively pushed is also an interference.
Therefore, in order to solve the above problem, the application divides the user group capable of receiving the coupon information, which is determined above, into a first target user group and a second target user group, where the first target user group is that the server automatically pushes the coupon information to the user, and the second target user group is that the server will push the coupon information to the user only when the user actively searches.
In this case, how to divide the user group capable of receiving the benefit information is to divide the users, whose matching degrees with the target information in the user group capable of receiving the benefit information reach or exceed a preset matching degree threshold, into the first target user group, and divide the users, whose matching degrees with the target information in the user group capable of receiving the benefit information do not reach the preset matching degree threshold, into the second target user group.
That is, according to the matching degree division between the users in the user group capable of receiving the offer information and the coupons, when the matching degree between the users in the user group capable of receiving the offer information and the coupons reaches or exceeds the matching threshold value, it is indicated that the probability of using the coupons by the users is higher, so the users can be classified into the first target user group; otherwise, when the matching degree between the user in the user group capable of receiving the discount information and the coupon does not reach the matching threshold value, the probability that the user uses the coupon is general, so that the user is classified into a second target user group.
It should be noted that, there may be various dividing factors, and preferably, the dividing factors are determined according to the user demand quantity information of the second target user group preset by the preferential activity platform; or according to quantity demand proportion information of a first target user group and a second target group preset by the preferential activity platform; or determining whether to be classified into a first target user group or a second target user group according to the user portrait requirement information, for example, a user with high consumption frequency has a higher probability of using the coupon, so that the coupon is suitable for being classified into the first target user group, and conversely, the coupon is classified into the second target user group. Of course, there may be other dividing ways, which are not described herein too much, as long as the usage of the coupon is maximized and less interference is generated to the user.
S202: acquiring search information sent by a user side;
this step is used to obtain search information.
S203: and if the target user corresponding to the user side is a user in the receivable information user group and the search information is matched with the target object, sending the target information to the user side.
This step is used for sending the target information to the user side.
It should be noted that, the premise for issuing the coupon for the second target group is that when receiving the search information sent by the user, it needs to first determine whether the search user is a user in the second target group, and whether the merchant or the product searched by the user matches with the merchant or the product corresponding to the coupon, and if so, the coupon information is pushed to the user. For the convenience of the above determination process, a corresponding relationship between the second target user group and the offer information may also be preset.
It should be noted that, the matching basis in this application is: if the search information comprises the information of the target object, determining that the search information is matched with the target object; or, if the similarity between the object included in the search information and the target object reaches or exceeds a preset similarity threshold, determining that the search information matches the target object.
That is, the merchant or the product searched by the user is the same as the merchant or the product corresponding to the coupon, or the similarity between the merchant or the product searched by the user and the merchant or the product corresponding to the coupon exceeds a predetermined threshold, that is, the matching is successful. Coupons may be sent to the user. It is understood that when the merchant or the product searched by the user is not matched with the merchant or the product corresponding to the coupon, for example, when the merchant or the product searched by the user is a merchant or a product similar to the merchant or the product corresponding to the coupon, the prompt information of the coupon is sent to the user for guiding the user to use the coupon for consumption.
It should be noted that, when the server sends the offer information to the first target user or the second target user group, the offer information may be sent in the following manner: short messages; or a voice call; or an email; or terminal application notification (such as APP push), etc., which is not limited to a large extent as long as the user is guaranteed to receive the preference information. However, since the second target user group is the coupon obtained based on the active search, in order to enable the user to conveniently know the coupon information, it is preferable that the coupon is provided through an application corresponding to the search field, for example, by pop-up prompting on the application page.
The present embodiment can be applied to a server providing an online-to-offline service for a user, and the user side in the present embodiment is a terminal application for providing an online-to-offline service for a user.
The application provides a target information sending method, which comprises the following steps: selecting a receivable information user group capable of receiving target information, wherein the target information is information aiming at a target object; acquiring search information sent by a user side; and if the target user corresponding to the user side is a user in the receivable information user group and the search information is matched with the target object, sending the target information to the user side. The method divides a target crowd into two user groups and carries out coupon pushing in different modes, and the second mode is coupon pushing according to active searching of users. Because the coupon is pushed to the user only when the user in the second target user group sends the coupon requirement, the problem of interference on the user to push the coupon is solved. Meanwhile, the user actively searches the coupon according to the requirement, which shows that the probability of using the coupon by the user is higher, so that the verification and sale rate of the coupon is improved.
Second embodiment
The second embodiment is an object information obtaining method, which is described in detail below with reference to fig. 3. The execution subject of the present embodiment is the user side, and the execution subject of the first embodiment is the server side, since the specific processes of the first embodiment and the second embodiment are similar, and only the execution subjects are different, it is not explained herein too much.
S301: the user side sends search information to the server side;
s302: the user side receives target information which is returned by the server side and aims at the target object; the target information is information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a receivable information user group and the search information is matched with a target object, and the receivable information user group is a user group capable of receiving the target information.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes:
the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a second target user group and the searching information is matched with the target object; the second target user group is a user group in the information-receivable user group, the second target user group is a user group which receives the target information returned by the server after sending out the search information matched with the target object, and the information-receivable user group also comprises a first target user group which receives the target information actively sent by the server.
Optionally, the user in the first target user group is a user in the receivable information user group whose matching degree with the target information reaches or exceeds a preset matching degree threshold, and the user in the second target user group is a user in the receivable information user group whose matching degree with the target information does not reach the preset matching degree threshold.
Optionally, the receivable information user group is divided into a first target user group and a second target user group according to at least one of the following information: user quantity requirement information of the second target user group; user quantity ratio demand information between the first target user group and the second target user group; user profile requirement information for the first target user group; user profile requirement information for the second group of target users.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes: and the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in the receivable information user group and the search information comprises the information of the target object, or the similarity between the object in the search information and the target object reaches or exceeds a preset similarity threshold.
Optionally, the user side receives target information for the target object returned by the server side in at least one of the following manners: short messages; voice communication; an email; and informing the terminal application.
Optionally, the target information is offer information for the target object.
Optionally, the target object is a merchant or a commodity.
Optionally, the method further includes: and displaying the target information which is returned by the server and aims at the target object.
Third embodiment
Corresponding to the embodiment of the target information sending method provided by the foregoing, the present application also provides an embodiment of a target information sending apparatus, since the apparatus embodiment is basically similar to the method embodiment, so that the description is relatively simple, and relevant points can be referred to partial description of the method embodiment. The device embodiments described below are merely illustrative.
Please refer to fig. 4, which is a schematic structural diagram of an embodiment of a target information sending apparatus according to the present application, including:
a receivable information user group circling unit 401 for circling a receivable information user group that can receive target information, the target information being information for a target object;
a search information obtaining unit 402, configured to obtain search information sent by a user side;
a target information sending unit 403, configured to send the target information to the user side if the target user corresponding to the user side is a user in the receivable information user group and the search information matches the target object.
Optionally, the device is further configured to divide the receivable information user group into a first target user group and a second target user group, where the first target user group is a user group that receives target information actively sent by the server, and a user in the second target user group is a user that receives the target information sent by the server after sending out search information matched with the target object; actively sending the target information to the first target user group; establishing a corresponding relation between the second target user group and the target information; if the target user corresponding to the user side is the target user in the group of receivable information and the search information is matched with the target object, sending the target information to the user side, including: and if the target user corresponding to the user side is a user in the second target user group and the search information is matched with the target object, sending the target information to the user side according to the corresponding relation between the second target user group and the target information.
Optionally, the dividing the group of receivable information into a first target user group and a second target user group includes: dividing users in the receivable information group, the matching degree of which with the target information reaches or exceeds a preset matching degree threshold value, into the first target user group, and dividing users in the receivable information group, the matching degree of which with the target information does not reach the preset matching degree threshold value, into the second target user group.
Optionally, the dividing the group of receivable information into a first target user group and a second target user group includes: dividing the group of receivable information into a first target user group and a second target user group according to any one of the following information: user quantity requirement information of the second target user group; user quantity ratio demand information between the first target user group and the second target user group; user profile requirement information for the first target user group; user profile requirement information for the second group of target users.
Optionally, the apparatus is further configured to determine that the search information matches the target object if the search information includes information of the target object; or, if the similarity between the object included in the search information and the target object reaches or exceeds a preset similarity threshold, determining that the search information matches the target object.
Optionally, the actively sending the target information to the first target user group includes: actively sending the target information to the first target user group by at least one of: short messages; voice communication; an email; and informing the terminal application.
Optionally, the sending the target information to the user side includes: sending the target information to the user side by at least one of the following modes: short messages; voice communication; an email; and informing the terminal application.
Optionally, the selecting a receivable information user group capable of receiving the target information includes: and determining users with portrait characteristics matched with the sending demand information aiming at the target information as the receivable information user group.
Optionally, the target information is offer information for the target object.
Optionally, the target object is a merchant or a commodity.
Optionally, the method is applied to a server side providing online-to-offline services for a user, and the user side is a terminal application for providing online-to-offline services for the user.
Fourth embodiment
Corresponding to the embodiment of the target information obtaining method provided by the foregoing, the present application also provides an embodiment of a target information obtaining apparatus, which is basically similar to the embodiment of the method, so that the description is relatively simple, and related points can be referred to partial description of the embodiment of the method. The device embodiments described below are merely illustrative.
Please refer to fig. 5, which is a schematic structural diagram of an embodiment of a target information obtaining apparatus provided in the present application, including:
a search information sending unit 501, configured to send search information to a server by a user;
a target information receiving unit 502, configured to receive, by the user, target information for a target object returned by the server;
the target information is information sent to the user side by the server side under the condition that a target user corresponding to the user side is a user in a receivable information user group and the search information is matched with a target object, and the receivable information user group is a user group capable of receiving the target information.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes: the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a second target user group and the searching information is matched with the target object; the second target user group is a user group in the information-receivable user group, the second target user group is a user group which receives the target information returned by the server after sending out the search information matched with the target object, and the information-receivable user group also comprises a first target user group which receives the target information actively sent by the server.
Optionally, the user in the first target user group is a user in the receivable information user group whose matching degree with the target information reaches or exceeds a preset matching degree threshold, and the user in the second target user group is a user in the receivable information user group whose matching degree with the target information does not reach the preset matching degree threshold.
Optionally, the receivable information user group is divided into a first target user group and a second target user group according to at least one of the following information: user quantity requirement information of the second target user group; user quantity ratio demand information between the first target user group and the second target user group; user profile requirement information for the first target user group; user profile requirement information for the second group of target users.
Optionally, the receiving, by the user side, target information for the target object returned by the server side includes: and the user side receives information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in the receivable information user group and the search information comprises the information of the target object, or the similarity between the object in the search information and the target object reaches or exceeds a preset similarity threshold.
Optionally, the user side receives target information for the target object returned by the server side in at least one of the following manners: short messages; voice communication; an email; and informing the terminal application.
Optionally, the target information is offer information for the target object.
Optionally, the target object is a merchant or a commodity.
Optionally, the device is further configured to display target information for the target object returned by the server.
Fifth embodiment
Corresponding to the above method embodiments provided by the present application, a fifth embodiment of the present application further provides an electronic device. Since the fifth embodiment is substantially similar to the above method embodiment provided in this application, the description is relatively simple, and the relevant points can be referred to the partial description of the above method embodiment provided in this application. The fifth embodiment described below is merely illustrative.
Fig. 6 is a schematic diagram of an electronic device provided in an embodiment of the present application.
The electronic device includes: a processor 601;
and a memory 602 for storing a computer program which, when powered on and run by the processor, performs any of the methods.
It should be noted that, for the detailed description of the electronic device provided in the fifth embodiment of the present application, reference may be made to the related description of the foregoing method embodiment provided in the present application, and details are not repeated here.
Sixth embodiment
Corresponding to the above method embodiments provided by the present application, a sixth embodiment of the present application further provides a storage medium. Since the sixth embodiment is substantially similar to the above method embodiment provided in this application, the description is relatively simple, and for the relevant points, reference may be made to part of the description of the above method embodiment provided in this application. The sixth embodiment described below is merely illustrative.
The storage medium stores a computer program that is executed by a processor to perform the methods provided in the above-described embodiments of the present application.
It should be noted that, for the detailed description of the storage medium provided in the sixth embodiment of the present application, reference may be made to the related description of the foregoing method embodiment provided in the present application, and details are not repeated here.
Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Claims (10)
1. A method for sending target information, comprising:
selecting a receivable information user group capable of receiving target information, wherein the target information is information aiming at a target object;
acquiring search information sent by a user side;
and if the target user corresponding to the user side is a user in the receivable information user group and the search information is matched with the target object, sending the target information to the user side.
2. The method of claim 1, further comprising:
dividing the receivable information user group into a first target user group and a second target user group, wherein the first target user group is a user group for receiving target information actively sent by a server, and users in the second target user group are users for receiving the target information sent by the server after sending search information matched with the target object;
actively sending the target information to the first target user group;
establishing a corresponding relation between the second target user group and the target information;
if the target user corresponding to the user side is the target user in the group of receivable information and the search information is matched with the target object, sending the target information to the user side, including: and if the target user corresponding to the user side is a user in the second target user group and the search information is matched with the target object, sending the target information to the user side according to the corresponding relation between the second target user group and the target information.
3. The method of claim 2, wherein said dividing the population of receivable information into a first group of target users and a second group of target users comprises: dividing users in the receivable information group, the matching degree of which with the target information reaches or exceeds a preset matching degree threshold value, into the first target user group, and dividing users in the receivable information group, the matching degree of which with the target information does not reach the preset matching degree threshold value, into the second target user group.
4. The method of claim 2, wherein said dividing the population of receivable information into a first group of target users and a second group of target users comprises:
dividing the group of receivable information into a first target user group and a second target user group according to any one of the following information:
user quantity requirement information of the second target user group;
user quantity ratio demand information between the first target user group and the second target user group;
user profile requirement information for the first target user group;
user profile requirement information for the second group of target users.
5. The method of claim 1, further comprising:
if the search information comprises the information of the target object, determining that the search information is matched with the target object;
or, if the similarity between the object included in the search information and the target object reaches or exceeds a preset similarity threshold, determining that the search information matches the target object.
6. The method of claim 1, wherein said selecting a group of receivable information users that can receive the target information comprises: and determining users with portrait characteristics matched with the sending demand information aiming at the target information as the receivable information user group.
7. The method of claim 1, wherein the target information is offer information for the target object.
8. The method of claim 1, wherein the target object is a merchant or a commodity.
9. The method of claim 1, wherein the method is applied to a server side for providing online-to-offline service for a user, and the user side is an end application for providing online-to-offline service for the user.
10. A target information obtaining method, comprising:
the user side sends search information to the server side;
the user side receives target information which is returned by the server side and aims at the target object;
the target information is information returned to the user side by the server side under the condition that a target user corresponding to the user side is a user in a receivable information user group and the search information is matched with a target object, and the receivable information user group is a user group capable of receiving the target information.
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| CN202110485582.7A CN113077298A (en) | 2021-04-30 | 2021-04-30 | Target information sending method and device, storage medium and electronic equipment |
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