CN110489641A - A kind of information recommendation data processing method and device - Google Patents
A kind of information recommendation data processing method and device Download PDFInfo
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Abstract
This specification provides a kind of information recommendation data processing method and device, the subscriber identity information based on different user and the liveness information in target platform, generates corresponding recommendation information, and recommendation information is shown in different information recommendation cards.The information recommendation card of current presentation can also be updated according to the click information of information recommendation card.Realize the accurate recommendation for different user of information, the displaying of recommendation information is carried out in the form of card and is interacted with user, more flexible and interaction mode of operation is realized, by the content degradation of multi-layer, can easily complete to operate and feed back in first level pages.
Description
Technical field
This specification belongs to field of computer technology more particularly to a kind of information recommendation data processing method and device.
Background technique
With computer, the development of Internet technology, the quantity of information is also constantly increasing, different user's concerns
Information may be different, and how to recommend interested information to user is the crucial technology in this field one.The prior art
In, the matched content of the recommended method of information finally arrives the big discounting here of conclusion of the business conversion ratio because of multistage conversion funnel
Button, the displaying interface of recommendation information are also more complicated.
Summary of the invention
This specification is designed to provide a kind of information recommendation data processing method and device, realizes based on different user
Information recommendation, the way of recommendation is flexible.
One side this specification embodiment provides a kind of information recommendation data processing method, comprising:
User information is obtained, the user information includes the liveness letter of subscriber identity information and user on target platform
Breath；
Based on the subscriber identity information, the liveness information, multiple recommendation informations are generated；
Different information recommendation cards is generated according to the recommendation information, and shows the information recommendation card；
According to the click information of the information recommendation card, the information recommendation card of current presentation is updated.
On the other hand, present description provides a kind of financing information recommendation data processing methods, comprising:
User information is obtained, the user information includes that subscriber identity information, the financing attribute information of user and user exist
Liveness information on target platform；
Based on the subscriber identity information, the financing attribute information, the liveness information, recommendation dimensional matrix is utilized
Model generates multiple financing recommendation informations；
Different information recommendation cards is generated according to the financing recommendation information, and shows the information recommendation card；
According to the click information of the information recommendation card, the information recommendation card of current presentation is updated.
Another aspect, present description provides a kind of information recommendation data processing equipments, comprising:
Data obtaining module, for obtaining user information, the user information includes subscriber identity information and user in mesh
Mark the liveness information on platform；
Recommendation information generation module generates multiple recommendations for being based on the subscriber identity information, the liveness information
Information；
Recommend card generation module, for generating different information recommendation cards according to the recommendation information, and shows institute
State information recommendation card；
Show that card update module updates the letter of current presentation for the click information according to the information recommendation card
Breath recommends card.
Another aspect, present description provides a kind of financing information recommendation data processing equipments, comprising:
User profile acquisition module, for obtaining user information, the user information includes subscriber identity information, user
The liveness information of financing attribute information and user on target platform；
Financing information recommendation module, for being based on the subscriber identity information, the financing attribute information, the liveness
Information generates multiple financing recommendation informations using recommendation dimensional matrix model；
Card generation module for generating different information recommendation cards according to the financing recommendation information, and shows institute
State information recommendation card；
Show that information updating module updates the letter of current presentation for the click information according to the information recommendation card
Breath recommends card.
Also on the one hand, present description provides a kind of information recommendation data processing equipments, comprising: at least one processor with
And the memory for storage processor executable instruction, the processor realize this specification embodiment when executing described instruction
In information recommendation data processing method.
In another aspect, applied in specified target application present description provides a kind of financing information recommendation station,
The station includes: that processor and recommendation information show card, in which:
The processor is used for based on subscriber identity information, the financing attribute information of user and user on target platform
Liveness information, using recommending dimensional matrix model to generate multiple financing recommendation informations, and by the financing recommendation information exhibition of generation
Show and is shown in card in recommendation information；
The processor is also used to update the information recommendation of current presentation according to the click information of the information recommendation card
Card；
The information recommendation card includes Business Name, interaction and content display area, operation button.
The information recommendation data processing method of this specification offer, device, processing equipment, station, are based on different user
Subscriber identity information and liveness information in target platform, generate corresponding recommendation information, and recommendation information is shown
In different information recommendation cards.It can also be pushed away according to the click information of information recommendation card, the information for updating current presentation
Recommend card.The accurate recommendation for different user for realizing information, in the form of card carry out recommendation information displaying and
With interacting for user, more flexible and interaction mode of operation is realized, by the content degradation of multi-layer, in first level pages energy
It is enough easily to complete operation and feedback.
Detailed description of the invention
In order to illustrate more clearly of this specification embodiment or technical solution in the prior art, below will to embodiment or
Attached drawing needed to be used in the description of the prior art is briefly described, it should be apparent that, the accompanying drawings in the following description is only
The some embodiments recorded in this specification, for those of ordinary skill in the art, in not making the creative labor property
Under the premise of, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is the flow diagram of information recommendation data processing method in this specification one embodiment；
Fig. 2 is the configuration diagram of information recommendation card in this specification one embodiment；
Fig. 3 is the displaying schematic diagram of information recommendation card in this specification one embodiment；
Fig. 4 is the feedback schematic diagram of information recommendation card in this specification one examination embodiment；
Fig. 5 is a kind of flow diagram for information recommendation data processing method of managing money matters in this specification one embodiment；
Fig. 6 is the configuration diagram for recommending dimensional matrix model in this specification one embodiment；
Fig. 7 is the modular structure schematic diagram of information recommendation data processing equipment one embodiment that this specification provides；
Fig. 8 is the structural schematic diagram of financing information recommendation data processing equipment in this specification one embodiment；
Fig. 9 is the hardware block diagram of information recommendation server in this specification embodiment.
Specific embodiment
In order to make those skilled in the art more fully understand the technical solution in this specification, below in conjunction with this explanation
Attached drawing in book embodiment is clearly and completely described the technical solution in this specification embodiment, it is clear that described
Embodiment be only this specification a part of the embodiment, instead of all the embodiments.The embodiment of base in this manual,
Every other embodiment obtained by those of ordinary skill in the art without making creative efforts, all should belong to
The range of this specification protection.
With the development of computer and Internet technology, information content is continuously increased, and includes in a usual application platform
How the interested information of user is showed different users, is increasingly taken seriously by the information of magnanimity.
A kind of information recommendation data processing method, the user identity based on different user are provided in this specification embodiment
Information and liveness information in target platform generate corresponding recommendation information, and recommendation information are shown in different letters
Breath is recommended in card.The information recommendation card of current presentation can also be updated according to the click information of information recommendation card.It realizes
The accurate recommendation for different user of information carries out the displaying of recommendation information and mutual with user in the form of card
It is dynamic, realize more flexible and interaction mode of operation, by the content degradation of multi-layer, first level pages can be easily complete
At operation and feedback.
Information recommendation data processing method can be applied in client or server in this specification, and client can be
Smart phone, tablet computer, intelligent wearable device (smartwatch, virtual reality glasses, virtual implementing helmet etc.), intelligent vehicle
Carry the electronic equipments such as equipment.
Specifically, Fig. 1 is the flow diagram of information recommendation data processing method in this specification one embodiment, such as scheme
Shown in 1, the overall process of the information recommendation data processing method provided in this specification one embodiment may include:
Step 102 obtains user information, and the user information includes subscriber identity information and user on target platform
Liveness information.
In the specific implementation process, the user information of available different user, such as: subscriber identity information and user
Liveness information on target platform.Wherein, subscriber identity information may include age, occupation, family information of user etc.,
Target platform can indicate to show the platform of recommendation information or specified application platform associated with recommendation information is shown or sheet
The platform etc. of information recommendation data processing method application in specification embodiment, target platform may include: shopping platform, branch
Pay platform, video platform, social platform (such as: microblogging) etc. at least one.Liveness information can indicate that user is flat to target
The usage degree of platform specifically to the access times or browsing time of target platform or can use the industry of target platform by user
Quantity of being engaged in etc., determines liveness information of the user on target platform.
Certainly, user information as needed can also include other content, such as: may include user in the clear of operating platform
Look at information etc., this specification embodiment is not especially limited.In addition, the user information of this specification embodiment can refer to single use
The user information at family can also indicate that the user information of the user group of a type, this specification embodiment are not especially limited.
Step 104 is based on the subscriber identity information, the liveness information, generates multiple recommendation informations.
In the specific implementation process, it can be carried out previously according to the user information of history using the methods of machine learning
Model training constructs information recommendation model, then by the subscriber identity information of acquisition and liveness information, is input to information recommendation mould
Type generates multiple recommendation informations.Wherein, recommendation information may include recommending the information content of user such as: news information, financing
Information, scientific and technological information etc..
Step 106 generates different information recommendation cards according to the recommendation information, and shows the information recommendation card
Piece.
In the specific implementation process, information recommendation card can indicate the displaying interface of the content of carrying recommendation information,
Such as: can be plug-in unit, each recommendation information can be corresponding with an information recommendation card, recommendation information can be filled in letter
Breath is recommended in card.Fig. 2 is the configuration diagram of information recommendation card in this specification one embodiment, as shown in Fig. 2, this theory
In the bright some embodiments of book, information recommendation card may include Business Name, interaction and the content display area of recommendation information with
And operation button, operation button can be used to carry out interacting feedback with user.In one example of Fig. 2 right part of flg this specification
Information recommendation card, wherein " stock guesses ups and downs " is Business Name, " being expected to rise ", " expected to fall " can indicate two operation buttons, use
Family can click corresponding operation button according to the prediction of oneself.
Multiple recommendation informations are generated according to user information in this specification embodiment, each recommendation information is corresponding with one
Information recommendation card is then corresponding with multiple information recommendation cards, can show that multiple information push away simultaneously in a displaying interface
Recommend card.Fig. 3 is the displaying schematic diagram of information recommendation card in this specification one embodiment, as shown in figure 3, this specification one
In a embodiment, in a displaying interface, multiple information recommendation cards can be slid laterally, as shown in figure 3, working in wealth
3 information recommendation cards are illustrated in the homepage of platform, by sliding laterally the information recommendation card that can be shown other than homepage.Its
In, wealth workbench can be understood as the content plug-in unit in a kind of application platform, can be used for content displaying.
The type of information recommendation card may include: interaction class card, Activity Type card, produce in this specification embodiment
The framework of different type card can be arranged, according to recommendation according to actual needs in category type card, information type card etc.
Corresponding content is ceased, its corresponding card type is determined, which is added in the framework of the card of corresponding types, it is raw
At information recommendation card.
Step 108, according to the click information of the information recommendation card, update the information recommendation card of current presentation.
In the specific implementation process, this specification embodiment can also be believed according to the click of each information recommendation card
Breath, updates the information recommendation card of current presentation.Such as: if user does not have in range at the appointed time in a displaying interface
There is any information recommendation card clicked in the interface, then can change batch message and card is recommended to be shown, wherein more
Information recommendation card after new can be according to user information generation, be also possible to what the user saved in system paid close attention in the past
The corresponding information recommendation card of the related information of information, or with the information recommendation card of the related user of user etc..If one
A displaying interface illustrates multiple information recommendation cards, and user clicks wherein one, then can be pushed away according to the information being clicked
The recommendation information in card is recommended, information recommendation card relevant to the recommendation information is generated and is shown.This specification embodiment can
To cooperate fatigue strength and behavior to click variation, laterally switching shows the card content outside screen.
The information recommendation data processing method that this specification embodiment provides, subscriber identity information based on different user,
And the liveness information in target platform, corresponding recommendation information is generated, and recommendation information is shown and is pushed away in different information
It recommends in card.The information recommendation card of current presentation can also be updated according to the click information of information recommendation card.Realize letter
The accurate recommendation for different user of breath is carried out the displaying of recommendation information in the form of card and interacted with user, reality
Having showed more flexible and interaction mode of operation can easily complete to grasp by the content degradation of multi-layer in first level pages
Make and feeds back.
It on the basis of the above embodiments, include jumping in the information recommendation card in some embodiments of this specification
Link, clicks the redirected link, jumps to corresponding business information interface.
In the specific implementation process, the content of information recommendation card can be with business below in this specification embodiment
Whole paths in series gets up, rather than an isolated content, i.e., is added to redirected link in an information recommendation card, when
When user clicks this and jumps connection, corresponding business information interface can be jumped directly to.By redirected link, business is realized
Series connection, realizes and timely feedbacks, improve interaction effect.
In addition, the operation layer of the information recommendation card is less than or equal to two layers in some embodiments of this specification.Specific
Implementation process in, in this specification embodiment in the operation of information recommendation card, operation layer is no more than 2 layers, and operation layer can be with
It is interpreted as the level that operation in information recommendation card has feedback.Information recommendation card in this specification embodiment, which is clicked, to be had instead
Feedback, does not need the conversion of intergrade, improves the efficiency of information recommendation, timely feedbacking when realizing interaction improves user
Experience.
In some embodiments of this specification, the method also includes: behavioural information depending on the user's operation updates evolution institute
State the recommendation information in information recommendation card.
In the specific implementation process, the content of the information recommendation card in this specification embodiment is fixed updates frequently
The evolution of information may be implemented in rate.Content i.e. in information recommendation card can behavioural information be such as depending on the user's operation: clicking
Operation button etc. updates the recommendation information in card, realizes the evolution of recommendation information, user is facilitated to check.Such as: being believed according to user
Breath, generates the wish card saved, then can save progress according to user, constantly update the information recommendation card
Particular content, until reach user saves the amount of money.Fig. 4 is the feedback of information recommendation card in this specification one examination embodiment
Schematic diagram, as shown in figure 4, the information recommendation card shows that the content of ups and downs is guessed by stock market, it can depending on the user's operation not
The content of the disconnected evolution information recommendation card.
In this specification embodiment, the content in information recommendation card can also meet the following conditions: business tine has
It is representative, simple, interesting, user can be moved.Business tine is simple and effective, being capable of complete field operation closed loop on card.
In some embodiments of this specification, the method also includes:
According to the customized information of user, generates corresponding information recommendation card and show.
In the specific implementation process, user can recommend card by customized information according to their own needs, and such as: user can be with
Recommend card by the modes customized information such as subscribing to, paying close attention to, customized information recommendation card is shown.
This specification embodiment, user can edit interested content, generate corresponding information recommendation card, taking into account
It takes into account that user is customized while recommendation, allows the touching that content can be more efficient up to user, conversion is rapidly completed.
Fig. 5 is a kind of flow diagram for information recommendation data processing method of managing money matters in this specification one embodiment, such as
Shown in Fig. 5, in this specification one embodiment, the field for the information recommendation that the application of information recommendation data processing method can just be managed money matters
Jing Zhong recommends its interested financing information for different users, and specific method may include:
Step 502 obtains user information, and the user information includes the financing attribute information of subscriber identity information, user
With liveness information of the user on target platform.
In the specific implementation process, the information recommendation data processing method in this specification embodiment can be applied
In the financing plug-in unit of some network platforms, by obtaining the user information of different user, recommend different reasons for different users
Wealth information.Wherein, user information may include subscriber identity information, the financing attribute information of user and user on target platform
Liveness information, the concrete meaning of subscriber identity information and liveness information can refer to the record of above-described embodiment, herein
Target platform can indicate financing information recommendation application platform.Financing attribute can indicate user couple and knowledge of managing money matters
Solution degree can determine the reason of user based on the financing of user experience, risk partiality and feedback data of target platform etc.
Wealth attribute.
Step 504 is based on the subscriber identity information, the financing attribute information, the liveness information, utilizes recommendation
Dimensional matrix model generates multiple financing recommendation informations.
In the specific implementation process, the user information that can use history carries out model based on modes such as machine learning
Dimensional matrix model is recommended in training, building, recommends dimensional matrix model that can indicate for according to subscriber identity information, user
The data for liveness information these three dimensions of attribute information and user on target platform of managing money matters, generate corresponding recommendation information
Model, concrete form can be configured according to actual needs, and this specification embodiment is not especially limited.Fig. 6 is this theory
The configuration diagram for recommending dimensional matrix model in bright book one embodiment, as shown in fig. 6, in this specification one embodiment
Recommend dimensional matrix model by the age (division of life span) of user, liveness (i.e. platform in Fig. 6 uses depth) and financing
Attribute constructs a three-dimensional matrice model as three dimensions, is different using the recommendation dimensional matrix model constructed
User recommends financing information.
Step 506 generates different information recommendation cards according to the financing recommendation information, and shows the information recommendation
Card.
In the specific implementation process, the framework that different information recommendation cards can be preset, by the financing of generation
Recommendation information is filled into corresponding information recommendation card, and shows information recommendation card.As shown in figure 3, on a displaying circle
Face can show multiple information recommendation cards, wherein concrete meaning, framework and the content therein of information recommendation card meet
Condition can refer to above-described embodiment record, details are not described herein again.
Step 508, according to the click information of the information recommendation card, update the information recommendation card of current presentation.
It in the specific implementation process, can be according to user to the click row of information recommendation card in this specification embodiment
To update the information recommendation card that current interface is shown.Such as: within a specified time user does not click in the interface of current presentation
Any information recommendation card, then can change batch message recommend card show in current displaying interface.
In addition, the information recommendation card in this specification embodiment can be interacted directly with user, i.e. information recommendation
Redirected link or operation button etc. are provided in card, user can directly jump by clicking redirected link or operation button
Into corresponding business interface, realization is interacted with the timely of user.The operation layer of information recommendation card is no more than 2 layers, realizes point
Hit the function of feeding back immediately.User can also according to their own needs, and self-defined information recommends card, by oneself interested letter
Breath is shown in homepage.
This specification embodiment, financing workbench are based on same crowd's recommended models, take more flexible and interaction
Mode of operation the content degradation of multi-layer can be completed easily to operate and fed back in first level pages.Meanwhile user
Interested content operation platform can be edited.It takes into account that user is customized while taking into account recommendation, allows the touching that content can be more efficient
Up to user, conversion is rapidly completed.
Various embodiments are described in a progressive manner for the above method in this specification, identical between each embodiment
Similar part is participated in mutually, and each embodiment focuses on the differences from other embodiments.Correlation
Locate the part explanation of mothed of participating embodiment.
Based on information recommendation data processing method described above, this specification one or more embodiment also provides one kind
Information recommendation data processing equipment.The device may include the system (packet for having used this specification embodiment the method
Include distributed system), software (application), module, component, server, client etc. and combine the necessary device for implementing hardware.
Device such as the following examples institute based on same innovation thinking, in one or more embodiments of this specification embodiment offer
It states.Since the implementation that device solves the problems, such as is similar to method, the implementation of the specific device of this specification embodiment can
To participate in the implementation of preceding method, overlaps will not be repeated.Used below, term " unit " or " module " can be real
The combination of the software and/or hardware of existing predetermined function.Although device described in following embodiment is preferably realized with software,
But the realization of the combination of hardware or software and hardware is also that may and be contemplated.
Specifically, Fig. 7 is that the modular structure of information recommendation data processing equipment one embodiment that this specification provides is shown
It is intended to, as shown in fig. 7, the information recommendation data processing equipment provided in this specification includes: data obtaining module 71, recommendation
Generation module 72 is ceased, recommends card generation module 73, show card update module 74, in which:
Data obtaining module 71, can be used for obtaining user information, and the user information includes subscriber identity information and use
Liveness information of the family on target platform；
Recommendation information generation module 72 can be used for generating more based on the subscriber identity information, the liveness information
A recommendation information；
Recommend card generation module 73, can be used for generating different information recommendation cards according to the recommendation information, and
Show the information recommendation card；
It shows card update module 74, can be used for the click information according to the information recommendation card, update current exhibition
The information recommendation card shown.
The information recommendation data processing equipment that this specification embodiment provides, subscriber identity information based on different user,
And the liveness information in target platform, corresponding recommendation information is generated, and recommendation information is shown and is pushed away in different information
It recommends in card.The information recommendation card of current presentation can also be updated according to the click information of information recommendation card.Realize letter
The accurate recommendation for different user of breath is carried out the displaying of recommendation information in the form of card and interacted with user, reality
Having showed more flexible and interaction mode of operation can easily complete to grasp by the content degradation of multi-layer in first level pages
Make and feeds back.
On the basis of the above embodiments, include redirected link in the information recommendation card, click the redirected link,
Jump to corresponding business information interface.
The information recommendation data processing equipment that this specification embodiment provides realizes the series connection of business by redirected link,
It realizes and timely feedbacks, improve interaction effect.
On the basis of the above embodiments, the operation layer of the information recommendation card is less than or equal to two layers.
This specification embodiment, information recommendation card, which is clicked, has feedback, does not need the conversion of intergrade, improves information
The efficiency of recommendation, timely feedbacking when realizing interaction, the user experience is improved.
On the basis of the above embodiments, described device further includes recommendation information evolution module, is used for:
Behavioural information depending on the user's operation updates the recommendation information in information recommendation card described in evolution.
This specification embodiment, content in information recommendation card can behavioural information be such as depending on the user's operation: clicking
Operation button etc. updates the recommendation information in card, realizes the evolution of recommendation information, user is facilitated to check.
On the basis of the above embodiments, described device further includes user's customized module, is used for:
According to the customized information of user, generates corresponding information recommendation card and show.
This specification embodiment, user can edit interested content, generate corresponding information recommendation card, taking into account
It takes into account that user is customized while recommendation, allows the touching that content can be more efficient up to user, conversion is rapidly completed.
Fig. 8 is the structural schematic diagram of financing information recommendation data processing equipment in this specification one embodiment, such as Fig. 8 institute
Show, a kind of data processing equipment for information recommendation of managing money matters is provided in some embodiments of this specification, which includes: use
Family data obtaining module 81, card generation module 83, shows information updating module 84 at financing information recommendation module 82, in which:
User profile acquisition module 81, can be used for obtaining user information, the user information include subscriber identity information,
Liveness information of the financing attribute information and user of user on target platform；
It manages money matters information recommendation module 82, can be used for based on the subscriber identity information, the financing attribute information, described
Liveness information generates multiple financing recommendation informations using recommendation dimensional matrix model；
Card generation module 83 can be used for generating different information recommendation cards according to the financing recommendation information, and
Show the information recommendation card；
It shows information updating module 84, can be used for the click information according to the information recommendation card, update current exhibition
The information recommendation card shown.
This specification embodiment, financing workbench are based on same crowd's recommended models, take more flexible and interaction
Mode of operation the content degradation of multi-layer can be completed easily to operate and fed back in first level pages.Meanwhile user
Interested content operation platform can be edited.It takes into account that user is customized while taking into account recommendation, allows the touching that content can be more efficient
Up to user, conversion is rapidly completed.
It should be noted that device described above can also include other embodiment party according to the description of embodiment of the method
Formula.Concrete implementation mode is referred to the description of related method embodiment, does not repeat one by one herein.
This specification embodiment also provides a kind of information recommendation data processing equipment, comprising: at least one processor and
For the memory of storage processor executable instruction, the processor realizes the information of above-described embodiment when executing described instruction
Recommending data processing method, such as:
User information is obtained, the user information includes the liveness letter of subscriber identity information and user on target platform
Breath；
Based on the subscriber identity information, the liveness information, multiple recommendation informations are generated；
Different information recommendation cards is generated according to the recommendation information, and shows the information recommendation card；
According to the click information of the information recommendation card, the information recommendation card of current presentation is updated.
Or, obtaining user information, the user information includes subscriber identity information, the financing attribute information of user and user
Liveness information on target platform；
Based on the subscriber identity information, the financing attribute information, the liveness information, recommendation dimensional matrix is utilized
Model generates multiple financing recommendation informations；
Different information recommendation cards is generated according to the financing recommendation information, and shows the information recommendation card；
According to the click information of the information recommendation card, the information recommendation card of current presentation is updated.
The storage medium may include the physical unit for storing information, usually by after information digitalization again with benefit
The media of the modes such as electricity consumption, magnetic or optics are stored.It may include: that letter is stored in the way of electric energy that the storage medium, which has,
The device of breath such as, various memory, such as RAM, ROM；The device of information is stored in the way of magnetic energy such as, hard disk, floppy disk, magnetic
Band, core memory, magnetic bubble memory, USB flash disk；Using optical mode storage information device such as, CD or DVD.Certainly, there are also it
Readable storage medium storing program for executing of his mode, such as quantum memory, graphene memory etc..
It should be noted that processing equipment described above can also include other implement according to the description of embodiment of the method
Mode.Concrete implementation mode is referred to the description of related method embodiment, does not repeat one by one herein.
This specification embodiment additionally provides a kind of financing information recommendation station, apply specified target application (such as:
Payment platform, shopping platform, financial platform etc.) in, the station includes: that processor and recommendation information show card, in which:
The processor is used for based on subscriber identity information, the financing attribute information of user and user on target platform
Liveness information, using recommending dimensional matrix model to generate multiple financing recommendation informations, and by the financing recommendation information exhibition of generation
Show and is shown in card in recommendation information；
The processor is also used to update the information recommendation of current presentation according to the click information of the information recommendation card
Card；
The information recommendation card includes Business Name, interaction and content display area, operation button.
It should be noted that station described above can also include other embodiment party according to the description of embodiment of the method
Formula.Concrete implementation mode is referred to the description of related method embodiment, does not repeat one by one herein.
The information recommendation data processing system that this specification provides can be individual information recommendation data processing system,
It can apply in a variety of Data Analysis Services systems.The system may include any one information recommendation in above-described embodiment
Data processing equipment.The system can be individual server, also may include one or more for having used this specification
The server cluster of a the method or one or more embodiment device, system (including distributed system), software (application),
Practical operation device, logic gates device, quantum computer etc. simultaneously combine the necessary terminal installation for implementing hardware.The core
Detection system to variance data may include at least one processor and the memory for storing computer executable instructions, institute
State the step of realizing method described in above-mentioned any one or multiple embodiments when processor executes described instruction.
Embodiment of the method provided by this specification embodiment can mobile terminal, terminal, server or
It is executed in similar arithmetic unit.For running on the server, Fig. 9 is information recommendation server in this specification embodiment
Hardware block diagram.As shown in figure 9, server 10 may include one or more (only showing one in figure) processors 100
(processing unit that processor 100 can include but is not limited to Micro-processor MCV or programmable logic device FPGA etc.), for depositing
Store up the memory 200 of data and the transmission module 300 for communication function.This neighborhood those of ordinary skill is appreciated that figure
Structure shown in 9 is only to illustrate, and does not cause to limit to the structure of above-mentioned electronic device.For example, server 10 may also include
The more or less component than shown in Fig. 9, such as can also include other processing hardware, as database or multistage are slow
It deposits, GPU, or with the configuration different from shown in Fig. 9.
Memory 200 can be used for storing the software program and module of application software, such as the letter in this specification embodiment
Corresponding program instruction/the module of recommending data processing method is ceased, processor 100 is stored in soft in memory 200 by operation
Part program and module, thereby executing various function application and data processing.Memory 200 may include high speed random storage
Device may also include nonvolatile memory, such as one or more magnetic storage device, flash memory or other are non-volatile solid
State memory.In some instances, memory 200 can further comprise the memory remotely located relative to processor 100, this
A little remote memories can pass through network connection to terminal.The example of above-mentioned network includes but is not limited to internet, enterprise
Industry intranet, local area network, mobile radio communication and combinations thereof.
Transmission module 300 is used to that data to be received or sent via a network.Above-mentioned network specific example may include
The wireless network that the communication providers of terminal provide.In an example, transmission module 300 includes a Network adaptation
Device (Network Interface Controller, NIC), can be connected by base station with other network equipments so as to it is mutual
Networking is communicated.In an example, transmission module 300 can be radio frequency (Radio Frequency, RF) module, use
In wirelessly being communicated with internet.
It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims
It is interior.In some cases, the movement recorded in detail in the claims or step can be come according to the sequence being different from embodiment
It executes and desired result still may be implemented.In addition, process depicted in the drawing not necessarily require show it is specific suitable
Sequence or consecutive order are just able to achieve desired result.In some embodiments, multitasking and parallel processing be also can
With or may be advantageous.
Method or apparatus described in above-described embodiment that this specification provides can realize that business is patrolled by computer program
It collects and records on a storage medium, the storage medium can be read and be executed with computer, realize this specification embodiment institute
The effect of description scheme.
This specification embodiment provide above- mentioned information recommending data processing method or device can in a computer by
Reason device executes corresponding program instruction to realize, such as using the c++ language of windows operating system in the realization of the end PC, linux system
System is realized or other are for example realized using android, iOS system programming language in intelligent terminal, and based on quantum
Processing logic realization of calculation machine etc..
It should be noted that specification device described above, computer storage medium, system are implemented according to correlation technique
The description of example can also include other embodiments, and concrete implementation mode is referred to the description of corresponding method embodiment,
It does not repeat one by one herein.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Divide and participate in mutually, each embodiment focuses on the differences from other embodiments.Especially for hardware+
For program class embodiment, since it is substantially similar to the method embodiment, so being described relatively simple, related place acceding party
The part of method embodiment illustrates.
This specification embodiment is not limited to meet industry communication standard, standard computer data processing sum number
According to situation described in storage rule or this specification one or more embodiment.The right way of conduct is made in certain professional standards or use by oneself
In formula or the practice processes of embodiment description embodiment modified slightly also may be implemented above-described embodiment it is identical, it is equivalent or
The implementation result being anticipated that after close or deformation.Using these modifications or deformed data acquisition, storage, judgement, processing side
The embodiment of the acquisitions such as formula still may belong within the scope of the optional embodiment of this specification embodiment.
In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example,
Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So
And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit.
Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause
This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device
(Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate
Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer
Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker
Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " is patrolled
Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development,
And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language
(Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL
(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description
Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL
(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby
Hardware Description Language) etc., VHDL (Very-High-Speed is most generally used at present
Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also answer
This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages,
The hardware circuit for realizing the logical method process can be readily available.
Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing
The computer for the computer readable program code (such as software or firmware) that device and storage can be executed by (micro-) processor can
Read medium, logic gate, switch, specific integrated circuit (Application Specific Integrated Circuit,
ASIC), the form of programmable logic controller (PLC) and insertion microcontroller, the example of controller includes but is not limited to following microcontroller
Device: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320 are deposited
Memory controller is also implemented as a part of the control logic of memory.It is also known in the art that in addition to
Pure computer readable program code mode is realized other than controller, can be made completely by the way that method and step is carried out programming in logic
Controller is obtained to come in fact in the form of logic gate, switch, specific integrated circuit, programmable logic controller (PLC) and insertion microcontroller etc.
Existing identical function.Therefore this controller is considered a kind of hardware component, and to including for realizing various in it
The device of function can also be considered as the structure in hardware component.Or even, it can will be regarded for realizing the device of various functions
For either the software module of implementation method can be the structure in hardware component again.
System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity,
Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used
Think personal computer, laptop computer, vehicle-mounted human-computer interaction device, cellular phone, camera phone, smart phone, individual
Digital assistants, media player, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or
The combination of any equipment in these equipment of person.
Although this specification one or more embodiment provides the method operating procedure as described in embodiment or flow chart,
It but may include more or less operating procedure based on conventional or without creativeness means.The step of being enumerated in embodiment
Sequence is only one of numerous step execution sequence mode, does not represent and unique executes sequence.Device in practice or
When end product executes, can be executed according to embodiment or the execution of method shown in the drawings sequence or parallel (such as it is parallel
The environment of processor or multiple threads, even distributed data processing environment).The terms "include", "comprise" or its
Any other variant is intended to non-exclusive inclusion so that include the process, methods of a series of elements, product or
Equipment not only includes those elements, but also including other elements that are not explicitly listed, or further include for this process,
Method, product or the intrinsic element of equipment.In the absence of more restrictions, being not precluded is including the element
There is also other identical or equivalent elements in process, method, product or equipment.The first, the second equal words are used to indicate name
Claim, and does not indicate any particular order.
For convenience of description, it is divided into various modules when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each module can be realized in the same or multiple software and or hardware when specification one or more, it can also be with
The module for realizing same function is realized by the combination of multiple submodule or subelement etc..Installation practice described above is only
It is only illustrative, for example, in addition the division of the unit, only a kind of logical function partition can have in actual implementation
Division mode, such as multiple units or components can be combined or can be integrated into another system or some features can be with
Ignore, or does not execute.Another point, shown or discussed mutual coupling, direct-coupling or communication connection can be logical
Some interfaces are crossed, the indirect coupling or communication connection of device or unit can be electrical property, mechanical or other forms.
The present invention be referring to according to the method for the embodiment of the present invention, the process of device (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage, graphene stores or other
Magnetic storage device or any other non-transmission medium, can be used for storage can be accessed by a computing device information.According to herein
In define, computer-readable medium does not include temporary computer readable media (transitory media), such as the data of modulation
Signal and carrier wave.
It will be understood by those skilled in the art that this specification one or more embodiment can provide as method, system or calculating
Machine program product.Therefore, this specification one or more embodiment can be used complete hardware embodiment, complete software embodiment or
The form of embodiment combining software and hardware aspects.Moreover, this specification one or more embodiment can be used at one or
It is multiple wherein include computer usable program code computer-usable storage medium (including but not limited to magnetic disk storage,
CD-ROM, optical memory etc.) on the form of computer program product implemented.
This specification one or more embodiment can computer executable instructions it is general on
It hereinafter describes, such as program module.Generally, program module includes executing particular task or realization particular abstract data type
Routine, programs, objects, component, data structure etc..This this specification one can also be practiced in a distributed computing environment
Or multiple embodiments, in these distributed computing environments, by being held by the connected remote processing devices of communication network
Row task.In a distributed computing environment, program module can be located at the local and remote computer including storage equipment
In storage medium.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Divide and participate in mutually, each embodiment focuses on the differences from other embodiments.Especially for system reality
For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place mothed of participating embodiment
Part explanation.In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ",
The description of " specific example " or " some examples " etc. means specific features described in conjunction with this embodiment or example, structure, material
Or feature is contained at least one embodiment or example of this specification.In the present specification, to the signal of above-mentioned term
Property statement be necessarily directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described
It may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, without conflicting with each other, this
The technical staff in field can be by the spy of different embodiments or examples described in this specification and different embodiments or examples
Sign is combined.
The foregoing is merely the embodiments of this specification one or more embodiment, are not limited to this specification
One or more embodiments.To those skilled in the art, this specification one or more embodiment can have it is various more
Change and changes.All spirit in this specification and any modification, equivalent replacement, improvement and so within principle should all include
Within scope of the claims.
Claims (14)
1. a kind of information recommendation data processing method, comprising:
User information is obtained, the user information includes the liveness information of subscriber identity information and user on target platform；
Based on the subscriber identity information, the liveness information, multiple recommendation informations are generated；
Different information recommendation cards is generated according to the recommendation information, and shows the information recommendation card；
According to the click information of the information recommendation card, the information recommendation card of current presentation is updated.
2. the method as described in claim 1, includes redirected link in the information recommendation card, clicks the redirected link,
Jump to corresponding business information interface.
3. the operation layer of the method as described in claim 1, the information recommendation card is less than or equal to two layers.
4. method according to claim 2, the method also includes:
Behavioural information depending on the user's operation updates the recommendation information in information recommendation card described in evolution.
5. the method as described in claim 1, the method also includes:
According to the customized information of user, generates corresponding information recommendation card and show.
6. a kind of financing information recommendation data processing method, comprising:
User information is obtained, the user information includes subscriber identity information, the financing attribute information of user and user in target
Liveness information on platform；
Based on the subscriber identity information, the financing attribute information, the liveness information, recommendation dimensional matrix model is utilized
Generate multiple financing recommendation informations；
Different information recommendation cards is generated according to the financing recommendation information, and shows the information recommendation card；
According to the click information of the information recommendation card, the information recommendation card of current presentation is updated.
7. a kind of information recommendation data processing equipment, comprising:
Data obtaining module, for obtaining user information, the user information includes that subscriber identity information and user are flat in target
Liveness information on platform；
Recommendation information generation module generates multiple recommendations for being based on the subscriber identity information, the liveness information
Breath；
Recommend card generation module, for generating different information recommendation cards according to the recommendation information, and shows the letter
Breath recommends card；
Show card update module, for the click information according to the information recommendation card, the information for updating current presentation is pushed away
Recommend card.
8. device as claimed in claim 7, includes redirected link in the information recommendation card, clicks the redirected link,
Jump to corresponding business information interface.
9. the operation layer of device as claimed in claim 7, the information recommendation card is less than or equal to two layers.
10. device as claimed in claim 7, described device further includes recommendation information evolution module, is used for:
Behavioural information depending on the user's operation updates the recommendation information in information recommendation card described in evolution.
11. device as claimed in claim 7, described device further includes user's customized module, is used for:
According to the customized information of user, generates corresponding information recommendation card and show.
12. a kind of financing information recommendation data processing equipment, comprising:
User profile acquisition module, for obtaining user information, the user information includes the financing of subscriber identity information, user
The liveness information of attribute information and user on target platform；
Financing information recommendation module, for based on the subscriber identity information, the financing attribute information, liveness letter
Breath generates multiple financing recommendation informations using recommendation dimensional matrix model；
Card generation module for generating different information recommendation cards according to the financing recommendation information, and shows the letter
Breath recommends card；
Show information updating module, for the click information according to the information recommendation card, the information for updating current presentation is pushed away
Recommend card.
13. a kind of information recommendation data processing equipment, comprising: at least one processor and refer to for storage processor to be executable
The memory of order, the processor realize method described in any one of claims 1-6 when executing described instruction.
14. a kind of financing information recommendation station, is applied in specified target application, the station include: processor and
Recommendation information shows card, in which:
The processor is used for financing attribute information and user the enlivening on target platform based on subscriber identity information, user
Information is spent, generates multiple financing recommendation informations using recommendation dimensional matrix model, and the financing recommendation information of generation is shown and is existed
Recommendation information is shown in card；
The processor is also used to the click information according to the information recommendation card, updates the information recommendation card of current presentation
Piece；
The information recommendation card includes Business Name, interaction and content display area, operation button.
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| CN111429171A (en) * | 2020-03-04 | 2020-07-17 | 支付宝(杭州)信息技术有限公司 | Information display method, server, device and system |
| CN113742566A (en) * | 2020-05-29 | 2021-12-03 | 北京达佳互联信息技术有限公司 | Multimedia information recommendation method and device, electronic equipment and storage medium |
| CN113742566B (en) * | 2020-05-29 | 2024-01-02 | 北京达佳互联信息技术有限公司 | Recommendation method and device for multimedia information, electronic equipment and storage medium |
| CN113298594A (en) * | 2020-07-16 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Data pushing method and device, electronic equipment and storage medium |
| CN113672331A (en) * | 2021-08-24 | 2021-11-19 | 阿里巴巴新加坡控股有限公司 | Data processing method, device and computer program product |
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