CN103929437A - Method and system for determining push content - Google Patents

Method and system for determining push content Download PDF

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Publication number
CN103929437A
CN103929437A CN201410188427.9A CN201410188427A CN103929437A CN 103929437 A CN103929437 A CN 103929437A CN 201410188427 A CN201410188427 A CN 201410188427A CN 103929437 A CN103929437 A CN 103929437A
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China
Prior art keywords
content
terminal side
side equipment
scene
pushes
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Pending
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CN201410188427.9A
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Chinese (zh)
Inventor
孟槟榔
黄声声
陈勇
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Beijing Kingsoft Internet Security Software Co Ltd
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Beijing Kingsoft Internet Security Software Co Ltd
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Priority to CN201410188427.9A priority Critical patent/CN103929437A/en
Publication of CN103929437A publication Critical patent/CN103929437A/en
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Abstract

The method and the system for determining the push content provided by the embodiment of the invention can determine the push content according to the application program in the foreground running state in the terminal side equipment. The invention can know the current interest of the user in time through the application program running in the foreground in the terminal side equipment, therefore, the content pushed by the invention is more in line with the requirement of the user, and the normal use of the terminal side equipment by the user is not interfered. Meanwhile, the invention does not need any operation such as active subscription of the user, and the user experience is good.

Description

Determine the method and system that push content
Technical field
The present invention relates to information advancing technique field, particularly relate to and determine the method and system that push content.
Background technology
Along with scientific and technological development, various terminal side equipments have also entered into people's life gradually.
Network equipment makes user understand the content that more can use or watch in terminal side equipment by sending PUSH message to terminal side equipment.The mode that network equipment is generally subscribed to by user now pushes: first network equipment provides and can various information available on subscription select for user, user is selecting after the information that will subscribe to, in the terminal side equipment that the information pushing that network equipment is just subscribed to user uses to user.For example: user has subscribed to certain game, in the time that upgrading appears in this game, in the terminal side equipment that the message push that network equipment just upgrades this game appearance uses to user.
But, because As time goes on user's interest can change, therefore the information that will push that the mode that user subscribes to is determined is not mated according to user's current interest, cause having pushed the uninterested information of a lot of users, also to user, the normal use of terminal side equipment has been produced to interference.Meanwhile, allow user initiatively subscribe to push the mode of content also to need user to revise frequently the propelling movement content of own subscription, complex operation.
Summary of the invention
The object of the embodiment of the present invention is to provide a kind of method and system of definite propelling movement content, to improve propelling movement effect, reduces the interference to user.
For achieving the above object, the embodiment of the invention discloses a kind of method of definite propelling movement content, be applied to terminal side equipment or network equipment, described method comprises:
The running status that obtains each application program of moving in terminal side equipment, wherein, described running status comprises: front stage operation state and background operation state;
Obtain the application program in front stage operation state in described terminal side equipment;
According to the described application program in front stage operation state, the current residing scene of the user of described terminal side equipment is identified, the current residing scene of user of identifying described terminal side equipment is the first scene;
According to default scene and the corresponding relation that pushes content, the first propelling movement content corresponding with described the first scene is defined as to the content that will push.
Preferably, in the situation that described method is applied to terminal side equipment, described method also comprises: show that described first pushes content;
In the situation that described method is applied to network equipment, described method also comprises: push content by described first and be pushed to described terminal side equipment.
Preferably, described demonstration described first pushes content, comprising: in front stage operation state in the situation that, showing that described first pushes content without application program;
Or, during in screen lock state, in the locking screen interface of described terminal side equipment, show that described first pushes content at described terminal side equipment.
Preferably, in the situation that described method is applied to terminal side equipment, described method also comprises:
Obtain described first and push the duration that content shows in described terminal side equipment;
Judge whether the described duration be not less than Preset Time, if so, stop showing that described first pushes content.
Preferably, described first pushes the procurement process of content, comprising:
Obtain the use information of multiple users application programs under described the first scene;
Described use information is added up, obtain statistics;
Determine described multiple user maximum application program of access times under described the first scene according to described statistics;
The recommendation information of application programs maximum described access times is defined as to described first and pushes content.
Preferably, described first pushes the procurement process of content, comprising:
Obtain the use information of multiple users application programs under described the first scene;
Described use information is added up, obtain statistics;
Determine that according to described statistics described multiple user uses the longest application program of duration under described the first scene;
The recommendation information of application program the longest described use duration is defined as to described first and pushes content.
Preferably, push content in described demonstration described first and comprise: at described terminal side equipment during in screen lock state, show that described first while pushing content in the locking screen interface of described terminal side equipment, described method also comprises:
Receive the selection instruction of user to described the first propelling movement content showing in described locking screen interface;
Cancel described locking screen interface according to described selection instruction;
By with the described first information of network linking downloading pushed that pushes relevance.
The content that preferably, push comprises: the unfolding mode of set up applications in webpage, application program installation file and/or described terminal side equipment.
Preferably, in described the first propelling movement content, include default propelling movement mark.
A system for definite propelling movement content, is applied to terminal side equipment or network equipment, and described system comprises: application state obtains unit, foreground application obtains unit, scene Recognition unit and pushes content determining unit,
Described application state obtains unit, and for obtaining the running status of each application program that terminal side equipment moves, wherein, described running status comprises: front stage operation state and background operation state;
Described foreground application obtains unit, for obtaining the application program of described terminal side equipment in front stage operation state;
Described scene Recognition unit, for the current residing scene of the user of described terminal side equipment being identified according to the described application program in front stage operation state, the current residing scene of user of identifying described terminal side equipment is the first scene;
Described propelling movement content determining unit, for according to default scene and the corresponding relation that pushes content, is defined as the content that will push by the first propelling movement content corresponding with described the first scene.
Preferably, in described system applies, in terminal side equipment in the situation that, described system also comprises: display unit, for showing that described first pushes content;
In described system applies, in network equipment in the situation that, described system also comprises: push unit, is pushed to described terminal side equipment for pushing content by described first.
Preferably, described display unit, comprising: first shows that subelement or second shows subelement,
Described first shows subelement, in front stage operation state in the situation that, showing that described first pushes content without application program;
Described second shows subelement, for during in screen lock state, showing that described first pushes content at described terminal side equipment in the locking screen interface of described terminal side equipment.
Preferably, in described system applies, in terminal side equipment in the situation that, described system also comprises: displaying time obtains unit and shows stop element,
Described displaying time obtains unit, pushes for obtaining described first the duration that content shows at described terminal side equipment;
Described demonstration stop element, for judging whether the described duration be not less than Preset Time, if so, stops showing that described first pushes content.
Preferably, also comprise: push content and obtain unit, for obtaining the first propelling movement content, described propelling movement content obtains unit, comprising: use information acquisition subelement, statistics subelement, use application at most to determine subelement and push content and determine subelement,
Described use information acquisition subelement, for obtaining the use information of multiple users application programs under described the first scene;
Described statistics subelement, for described use information is added up, obtains statistics;
Subelement is determined in described use at most application, for determine described multiple user maximum application program of access times under described the first scene according to described statistics;
Described propelling movement content is determined subelement, pushes content for the recommendation information of application programs maximum described access times being defined as to described first.
Preferably, also comprise: push content and obtain unit, for obtaining the first propelling movement content, described propelling movement content acquisition unit, comprising: use information acquisition subelement, statistics subelement, use the longest application to determine subelement and push definite subelement,
Described use information acquisition subelement, for obtaining the use information of multiple users application programs under described the first scene;
Described statistics subelement, for described use information is added up, obtains statistics;
Subelement is determined in the longest application of described use, for determining that according to described statistics described multiple user uses the longest application program of duration under described the first scene;
Subelement is determined in described propelling movement, pushes content for the recommendation information of application program the longest described use duration being defined as to described first.
Preferably, in the time that described display unit comprises the second demonstration subelement, described system also comprises: unit and information download unit are cancelled in command reception unit, screen locking,
Described command reception unit, for the described first selection instruction that pushes content that receives that user shows described locking screen interface;
Unit is cancelled in described screen locking, for cancelling described locking screen interface according to described selection instruction;
Described information download unit, for by with the described first information of network linking downloading pushed that pushes relevance.
The content that preferably, push comprises: the unfolding mode of set up applications in webpage, application program installation file and/or described terminal side equipment.
Preferably, in described the first propelling movement content, include default propelling movement mark.
The method and system of a kind of definite propelling movement content that the embodiment of the present invention provides, can determine and push content according to the application program in front stage operation state in terminal side equipment.The present invention can understand the current interest of user in time by the application program of front stage operation in terminal side equipment, and therefore, the content that the present invention pushes more meets user's needs, can the normal use of interference user to terminal side equipment.Meanwhile, the present invention does not need user to carry out any operations such as active subscription yet, and user uses impression good.
Brief description of the drawings
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
The flow chart of the method for a kind of definite propelling movement content that Fig. 1 provides for the embodiment of the present invention;
The another kind that Fig. 2 provides for the embodiment of the present invention is determined the flow chart of the method that pushes content;
The another kind that Fig. 3 provides for the embodiment of the present invention is determined the flow chart of the method that pushes content;
The another kind that Fig. 4 provides for the embodiment of the present invention is determined the flow chart of the method that pushes content;
The another kind that Fig. 5 provides for the embodiment of the present invention is determined the flow chart of the method that pushes content;
The structural representation of the system of a kind of definite propelling movement content that Fig. 6 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
As shown in Figure 1, the method for a kind of definite propelling movement content that the embodiment of the present invention provides, is applied to terminal side equipment or network equipment, and the method can comprise:
The running status of each application program of moving in S100, acquisition terminal side equipment, wherein, described running status comprises: front stage operation state and background operation state;
When certain application program is during in front stage operation state, user can be directly the input equipment such as touch-screen, button by terminal side equipment to this application program sending controling instruction to use this application program.And when this application program is during in background operation state, first user need to be adjusted into its running status after front stage operation state, just can be directly the input equipment such as touch-screen, button by terminal side equipment to this application program sending controling instruction to use this application program.
Concrete, can obtain by the operating system interface of terminal side equipment the running status of application program in this terminal side equipment.
It should be noted is that, in the time that the method for a kind of definite propelling movement content provided by the invention is applied to network equipment, this network equipment and the communication connection of described terminal side equipment.For S100, by communication connection, network equipment can obtain the running status of each application program of moving in terminal side equipment, for example: terminal side equipment sends to the running status of each application program in network equipment.
S200, obtain the application program in front stage operation state in described terminal side equipment;
Be understandable that, because foreground application has taken the input equipment of terminal side equipment, therefore foreground application is also the current application program using of user.
S300, according to the described application program in front stage operation state, the current residing scene of the user of described terminal side equipment is identified, the current residing scene of user of identifying described terminal side equipment is the first scene;
Concrete, can be according to the corresponding relation of default scene and application program, determine and the corresponding scene of application program in front stage operation state, be the current residing scene of user by this scene Recognition.Concrete corresponding relation can have multiple, and scene corresponding to for example game class application program is: amusement; Scene corresponding to instant messaging class application program is: chat; Scene corresponding to office class application program is: work.Therefore, all corresponding identical scenes of multiple application programs.In the time that user is under certain scene, can determine that user is interested in propelling movement content corresponding to this scene, for example, under Entertainment Scene, user's pair game recommdation corresponding with Entertainment Scene is interested.
In above-mentioned giving an example, use classification application programs to divide, in actual use, also can not carry out category division, directly for each application program arranges corresponding scene.For example: the scene that QQ is corresponding is chat, the scene that MSN is corresponding is chat.
Be understandable that, the current residing scene of user may change at any time in one day, for example: user plays games with mobile phone, the current residing scene of user is amusement, and after five minutes, user has had an indisposition to the game, so close game, open QQ and chat with QQ good friend.At this moment, the current residing scene of this user becomes chat.Visible, the present invention can learn the variation of user interest and current residing scene timely by the application program in front stage operation state.
Be understandable that, the determined scene of the present invention might not be consistent with the actual present scene of user.Meanwhile, the determined scene of the present invention not representative of consumer in this scene: generally, user may be simultaneously in several scenes, and for example user is on duty in way and takes subway, then opens mobile phone and browses microblogging content, and log in QQ.Now user simultaneously in taking subway, amusement and three kinds of scenes of chat.In actual applications, those skilled in the art can set and revise scene, and the present invention does not limit, and the scene setting also can not have practical significance, for example scenario A, scenario B.
S400, according to default scene with push the corresponding relation of content, push content by corresponding with described the first scene first and be defined as the content that will push.
The content that wherein, push can comprise: the unfolding mode of set up applications in webpage, application program installation file and/or described terminal side equipment.
Optionally, in the content that push, can also include default propelling movement mark, for example: the mark that promote in Kingsoft etc.
Concrete, under different scenes, the interested propelling movement content of user is also not quite similar.For example: under Entertainment Scene, user is interested is the propelling movement content relevant to amusement, as most recent games, up-to-date entertainment news etc.And under operative scenario, user is not interested to the above-mentioned propelling movement content relevant to amusement.In actual use, the propelling movement content corresponding with scene can be set and be revised by technical staff, and the present invention is in this no limit.Two kinds of acquisition patterns of the first propelling movement content are disclosed below:
Mode one, the first procurement process that pushes content can comprise:
Obtain the use information of multiple users application programs under described the first scene;
Described use information is added up, obtain statistics;
Determine described multiple user maximum application program of access times under described the first scene according to described statistics;
The recommendation information of application programs maximum described access times is defined as to described first and pushes content.
Mode two, the first procurement process that pushes content can comprise:
Obtain the use information of multiple users application programs under described the first scene;
Described use information is added up, obtain statistics;
Determine that according to described statistics described multiple user uses the longest application program of duration under described the first scene;
The recommendation information of application program the longest described use duration is defined as to described first and pushes content.
In above-mentioned two kinds of modes: multiple users can be mass users, the above-mentioned first procurement process that pushes content can be carried out in network equipment, after network equipment is carried out, this first can be pushed to content and corresponding the first scene and send in terminal side equipment and store.Certainly, the above-mentioned first procurement process that pushes content also can be carried out in terminal side equipment, in this case, terminal side equipment can obtain the use information of the multiple users application programs under described the first scene in network equipment, the subsequent treatment such as then adds up.
Mode one is with the difference of mode two: mode one can be using the recommendation information of multiple users application program that access times are maximum under the first scene as the first propelling movement content, and mode two can be used multiple users the recommendation information of the longest application program of duration as the first propelling movement content under the first scene.No matter being that number of times is maximum or duration is the longest, is all the application programs that other users often use, and therefore being recommended user can have good recommendation effect, can not produce interference to user.In other embodiments of the invention, mode one and mode two can also be carried out to combination, obtain user's access times and service time to each application program under described the first scene simultaneously, and according to user access times to each application program and determine the application program that user is required service time.For example: can and weight be set respectively service time for access times, then be weighted summation, obtain the score of each application program service condition, thereby compare, the recommendation information of application program the highest score is defined as to described first and push content.
The method of a kind of definite propelling movement content that the embodiment of the present invention provides, can determine and push content according to the application program in front stage operation state in terminal side equipment.The present invention can understand the current residing scene of user and interest in time by the application program of front stage operation in terminal side equipment, and therefore, the content that the present invention pushes more meets user's needs, can the normal use of interference user to terminal side equipment.Meanwhile, the present invention does not need user to carry out any operations such as active subscription yet, and user uses impression good.
As shown in Figure 2, the another kind that the embodiment of the present invention provides is determined the method that pushes content, is applied to terminal side equipment, and this can also comprise:
S500, show described first push content.
Optionally, in other embodiments of the invention, after S500, can also comprise:
Obtain described first and push the duration that content shows in described terminal side equipment;
Judge whether the described duration be not less than Preset Time, if so, stop showing that described first pushes content.
Because the current residing scene of user often changes, user's interest also often changes, and therefore pushes content and has certain ageingly, shows and pushes content if long-time, in the time that the residing scene of user and interest change, just can produce interference to user so.Visible, just can avoid the long-time demonstration of the first propelling movement content by controlling the displaying time of the first propelling movement content, thereby reduce the interference to user.
In other embodiments of the invention, in the situation that shown in Fig. 1, method is applied to network equipment, embodiment illustrated in fig. 1 can also comprising: push content by described first and be pushed to described terminal side equipment.
Be understandable that, network equipment is pushed to the first propelling movement content after terminal side equipment, and terminal side equipment can show that described first pushes content.
On basis embodiment illustrated in fig. 2, as shown in Figure 3, the another kind that the embodiment of the present invention provides determines that in the method that pushes content, S500 can comprise:
S510, in front stage operation state in the situation that, showing that described first pushes content without application program.
In the time having application program in front stage operation state, user may operate this application program, if now show that first pushes content, probably can bring interference to the normal use of this application program to user.For example: user plays games, now show and push content by interrupting user's game process, produce interference to user.Therefore, the present invention can in front stage operation state in the situation that, show that first pushes content without application program, can prevent that normally using application program to produce to user disturbs.
On basis embodiment illustrated in fig. 2, as shown in Figure 4, the another kind that the embodiment of the present invention provides determines that in the method that pushes content, S500 can comprise:
S520, during in screen lock state, in the locking screen interface of described terminal side equipment, show that described first pushes content at described terminal side equipment.
Be understandable that, under screen lock state, the application program of user in cannot terminal side equipment operates.Therefore, under screen lock state, the first propelling movement content is presented on locking screen interface and can user's normal use is not produced and be disturbed.
On basis embodiment illustrated in fig. 4, as shown in Figure 5, the another kind that the embodiment of the present invention provides is determined the method that pushes content, can also comprise:
S600, the selection instruction of reception user to described the first propelling movement content showing in described locking screen interface;
Concrete, selection instruction can be for dragging instruction, and for example user pins propelling movement content shown in locking screen interface and then drags to screen edge.
S700, cancel described locking screen interface according to described selection instruction;
S800, by with the described first information of network linking downloading pushed that pushes relevance.
Wherein, can be included in the first propelling movement content with the network linking of the first propelling movement relevance, in the time that user sends selection instruction, can carry out information download by this link.
Wherein, the information pushing can be: webpage and/or application program installation file.
The information that can make user select directly terminal side equipment to be carried out release downloading pushed by the propelling movement content to showing in locking screen interface embodiment illustrated in fig. 5, user, without first carrying out release, carries out information download again after release, easy and simple to handle.
Corresponding to above-mentioned embodiment of the method, the present invention also provides a kind of system of definite propelling movement content.
As shown in Figure 6, the system of a kind of definite propelling movement content that the embodiment of the present invention provides, be applied to terminal side equipment or network equipment, this system can comprise: application state obtains unit 100, foreground application obtains unit 200, scene Recognition unit 300 and pushes content determining unit 400
Described application state obtains unit 100, and for obtaining the running status of each application program that terminal side equipment moves, wherein, described running status comprises: front stage operation state and background operation state;
Described foreground application obtains unit 200, for obtaining the application program of described terminal side equipment in front stage operation state;
Described scene Recognition unit 300, for the current residing scene of the user of described terminal side equipment being identified according to the described application program in front stage operation state, the current residing scene of user of identifying described terminal side equipment is the first scene;
Described propelling movement content determining unit 400, for according to default scene and the corresponding relation that pushes content, is defined as the content that will push by the first propelling movement content corresponding with described the first scene.
The content pushing can comprise: the unfolding mode of set up applications in webpage, application program installation file and/or described terminal side equipment.Optionally, in the content that push, can also include default propelling movement mark, for example: the mark that promote in Kingsoft etc.
In other embodiments of the invention, system shown in Figure 6 can also comprise: push content and obtain unit, for obtaining the first propelling movement content, described propelling movement content obtains unit can two kinds of building forms:
Mode one, propelling movement content obtain unit and can comprise: use information acquisition subelement, statistics subelement, use maximum application to determine subelement and push content and determine subelement,
Described use information acquisition subelement, for obtaining the use information of multiple users application programs under described the first scene;
Described statistics subelement, for described use information is added up, obtains statistics;
Subelement is determined in described use at most application, for determine described multiple user maximum application program of access times under described the first scene according to described statistics;
Described propelling movement content is determined subelement, pushes content for the recommendation information of application programs maximum described access times being defined as to described first.
Mode two, propelling movement content acquisition unit can comprise: use information acquisition subelement, statistics subelement, use the longest application to determine subelement and the definite subelement of propelling movement,
Described use information acquisition subelement, for obtaining the use information of multiple users application programs under described the first scene;
Described statistics subelement, for described use information is added up, obtains statistics;
Subelement is determined in the longest application of described use, for determining that according to described statistics described multiple user uses the longest application program of duration under described the first scene;
Subelement is determined in described propelling movement, pushes content for the recommendation information of application program the longest described use duration being defined as to described first.
The system of a kind of definite propelling movement content that the embodiment of the present invention provides, can determine and push content according to the application program in front stage operation state in terminal side equipment.The present invention can understand the current residing scene of user and interest in time by the application program of front stage operation in terminal side equipment, and therefore, the content that the present invention pushes more meets user's needs, can the normal use of interference user to terminal side equipment.Meanwhile, the present invention does not need user to carry out any operations such as active subscription yet, and user uses impression good.
In another embodiment of the present invention, in the situation that system shown in Figure 6 is applied to terminal side equipment, system shown in Figure 6 can also comprise: display unit, for showing that described first pushes content;
Concrete, above-mentioned display unit, can comprise: first shows that subelement or second shows subelement,
Described first shows subelement, in front stage operation state in the situation that, showing that described first pushes content without application program;
Described second shows subelement, for during in screen lock state, showing that described first pushes content at described terminal side equipment in the locking screen interface of described terminal side equipment.
In the time that described display unit comprises the second demonstration subelement, this system can also comprise: unit and information download unit are cancelled in command reception unit, screen locking,
Described command reception unit, for the described first selection instruction that pushes content that receives that user shows described locking screen interface;
Unit is cancelled in described screen locking, for cancelling described locking screen interface according to described selection instruction;
Described information download unit, for by with the described first information of network linking downloading pushed that pushes relevance.
In the situation that system shown in Figure 6 comprises display unit, further, system shown in Figure 6 can also comprise: displaying time obtains unit and shows stop element,
Described displaying time obtains unit, pushes for obtaining described first the duration that content shows at described terminal side equipment;
Described demonstration stop element, for judging whether the described duration be not less than Preset Time, if so, stops showing that described first pushes content.
In another embodiment of the present invention, in the situation that system shown in Figure 6 is applied to network equipment, system shown in Figure 6 can also comprise: push unit, is pushed to described terminal side equipment for pushing content by described first.
It should be noted that, in this article, relational terms such as the first and second grades is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply and between these entities or operation, have the relation of any this reality or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thereby the process, method, article or the equipment that make to comprise a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or be also included as the intrinsic key element of this process, method, article or equipment.The in the situation that of more restrictions not, the key element being limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment that comprises described key element and also have other identical element.
Each embodiment in this specification all adopts relevant mode to describe, between each embodiment identical similar part mutually referring to, what each embodiment stressed is and the difference of other embodiment.Especially,, for system embodiment, because it is substantially similar in appearance to embodiment of the method, so description is fairly simple, relevant part is referring to the part explanation of embodiment of the method.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments of doing within the spirit and principles in the present invention, be equal to replacement, improvement etc., be all included in protection scope of the present invention.

Claims (18)

1. determine a method that pushes content, it is characterized in that, be applied to terminal side equipment or network equipment, described method comprises:
The running status that obtains each application program of moving in terminal side equipment, wherein, described running status comprises: front stage operation state and background operation state;
Obtain the application program in front stage operation state in described terminal side equipment;
According to the described application program in front stage operation state, the current residing scene of the user of described terminal side equipment is identified, the current residing scene of user of identifying described terminal side equipment is the first scene;
According to default scene and the corresponding relation that pushes content, the first propelling movement content corresponding with described the first scene is defined as to the content that will push.
2. method according to claim 1, is characterized in that, in the situation that described method is applied to terminal side equipment, described method also comprises: show that described first pushes content;
In the situation that described method is applied to network equipment, described method also comprises: push content by described first and be pushed to described terminal side equipment.
3. method according to claim 2, is characterized in that, described demonstration described first pushes content, comprising: in front stage operation state in the situation that, showing that described first pushes content without application program;
Or, during in screen lock state, in the locking screen interface of described terminal side equipment, show that described first pushes content at described terminal side equipment.
4. method according to claim 2, is characterized in that, in the situation that described method is applied to terminal side equipment, described method also comprises:
Obtain described first and push the duration that content shows in described terminal side equipment;
Judge whether the described duration be not less than Preset Time, if so, stop showing that described first pushes content.
5. method according to claim 1, is characterized in that, described first pushes the procurement process of content, comprising:
Obtain the use information of multiple users application programs under described the first scene;
Described use information is added up, obtain statistics;
Determine described multiple user maximum application program of access times under described the first scene according to described statistics;
The recommendation information of application programs maximum described access times is defined as to described first and pushes content.
6. method according to claim 1, is characterized in that, described first pushes the procurement process of content, comprising:
Obtain the use information of multiple users application programs under described the first scene;
Described use information is added up, obtain statistics;
Determine that according to described statistics described multiple user uses the longest application program of duration under described the first scene;
The recommendation information of application program the longest described use duration is defined as to described first and pushes content.
7. method according to claim 3, it is characterized in that, pushing content in described demonstration described first comprises: at described terminal side equipment during in screen lock state, show that described first while pushing content in the locking screen interface of described terminal side equipment, described method also comprises:
Receive the selection instruction of user to described the first propelling movement content showing in described locking screen interface;
Cancel described locking screen interface according to described selection instruction;
By with the described first information of network linking downloading pushed that pushes relevance.
8. method according to claim 1, is characterized in that, the content that push comprises: the unfolding mode of set up applications in webpage, application program installation file and/or described terminal side equipment.
9. method according to claim 1, is characterized in that, in described the first propelling movement content, includes default propelling movement mark.
10. determine a system that pushes content, it is characterized in that, be applied to terminal side equipment or network equipment, described system comprises: application state obtains unit, foreground application obtains unit, scene Recognition unit and pushes content determining unit,
Described application state obtains unit, and for obtaining the running status of each application program that terminal side equipment moves, wherein, described running status comprises: front stage operation state and background operation state;
Described foreground application obtains unit, for obtaining the application program of described terminal side equipment in front stage operation state;
Described scene Recognition unit, for the current residing scene of the user of described terminal side equipment being identified according to the described application program in front stage operation state, the current residing scene of user of identifying described terminal side equipment is the first scene;
Described propelling movement content determining unit, for according to default scene and the corresponding relation that pushes content, is defined as the content that will push by the first propelling movement content corresponding with described the first scene.
11. systems according to claim 10, is characterized in that, in described system applies, in terminal side equipment in the situation that, described system also comprises: display unit, for showing that described first pushes content;
In described system applies, in network equipment in the situation that, described system also comprises: push unit, is pushed to described terminal side equipment for pushing content by described first.
12. systems according to claim 11, is characterized in that, described display unit, comprising: first shows that subelement or second shows subelement,
Described first shows subelement, in front stage operation state in the situation that, showing that described first pushes content without application program;
Described second shows subelement, for during in screen lock state, showing that described first pushes content at described terminal side equipment in the locking screen interface of described terminal side equipment.
13. systems according to claim 11, is characterized in that, in described system applies, in terminal side equipment in the situation that, described system also comprises: displaying time obtains unit and shows stop element,
Described displaying time obtains unit, pushes for obtaining described first the duration that content shows at described terminal side equipment;
Described demonstration stop element, for judging whether the described duration be not less than Preset Time, if so, stops showing that described first pushes content.
14. systems according to claim 10, it is characterized in that, also comprise: push content and obtain unit, be used for obtaining the first propelling movement content, described propelling movement content obtains unit, comprise: use information acquisition subelement, statistics subelement, use application at most to determine subelement and push content and determine subelement
Described use information acquisition subelement, for obtaining the use information of multiple users application programs under described the first scene;
Described statistics subelement, for described use information is added up, obtains statistics;
Subelement is determined in described use at most application, for determine described multiple user maximum application program of access times under described the first scene according to described statistics;
Described propelling movement content is determined subelement, pushes content for the recommendation information of application programs maximum described access times being defined as to described first.
15. systems according to claim 10, it is characterized in that, also comprise: push content and obtain unit, be used for obtaining the first propelling movement content, described propelling movement content obtains unit, comprise: use information acquisition subelement, statistics subelement, use the longest application to determine subelement and push definite subelement
Described use information acquisition subelement, for obtaining the use information of multiple users application programs under described the first scene;
Described statistics subelement, for described use information is added up, obtains statistics;
Subelement is determined in the longest application of described use, for determining that according to described statistics described multiple user uses the longest application program of duration under described the first scene;
Subelement is determined in described propelling movement, pushes content for the recommendation information of application program the longest described use duration being defined as to described first.
16. systems according to claim 12, is characterized in that, in the time that described display unit comprises the second demonstration subelement, described system also comprises: unit and information download unit are cancelled in command reception unit, screen locking,
Described command reception unit, for the described first selection instruction that pushes content that receives that user shows described locking screen interface;
Unit is cancelled in described screen locking, for cancelling described locking screen interface according to described selection instruction;
Described information download unit, for by with the described first information of network linking downloading pushed that pushes relevance.
17. systems according to claim 10, is characterized in that, the content that push comprises: the unfolding mode of set up applications in webpage, application program installation file and/or described terminal side equipment.
18. systems according to claim 10, is characterized in that, in described the first propelling movement content, include default propelling movement mark.
CN201410188427.9A 2014-05-06 2014-05-06 Method and system for determining push content Pending CN103929437A (en)

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Application publication date: 20140716