CN106204093A - A kind of method and device throwing in advertisement - Google Patents
A kind of method and device throwing in advertisement Download PDFInfo
- Publication number
- CN106204093A CN106204093A CN201610463185.9A CN201610463185A CN106204093A CN 106204093 A CN106204093 A CN 106204093A CN 201610463185 A CN201610463185 A CN 201610463185A CN 106204093 A CN106204093 A CN 106204093A
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- Prior art keywords
- mobile terminal
- adline
- advertisement
- picture
- targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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Abstract
The invention discloses a kind of method and device throwing in advertisement, carry out the purpose of advertisement putting in order to realize finding adline rapidly.Described method includes: obtain targeted advertisements the most to be put；Searching the adline that described targeted advertisements is corresponding in the card certificate table pre-build, wherein, described card certificate table includes the corresponding relation of advertisement and adline；With the described adline found, described targeted advertisements is thrown to described mobile terminal.
Description
Technical field
The present invention relates to technical field of internet application, particularly to a kind of method and device throwing in advertisement.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
In Internet advertising, there is the situation throwing in advertisement to the mobile terminal of user.Such as, user is by mobile whole
End (such as the terminal such as mobile phone, intelligent watch) shakes the activity participating in certain program, mobile terminal display loose-leaf, is living simultaneously
Dynamic page display advertisement.So, find adline the most rapidly to carry out advertisement putting and become technology urgently to be resolved hurrily and ask
Topic.
Summary of the invention
The present invention provides a kind of method and device throwing in advertisement, carries out extensively in order to realize finding adline rapidly
Accuse the purpose thrown in.
The present invention provides a kind of method throwing in advertisement, including:
Obtain targeted advertisements the most to be put；
The adline that described targeted advertisements is corresponding is searched, wherein, in described card certificate table in the card certificate table pre-build
Corresponding relation including advertisement Yu adline；
With the described adline found, described targeted advertisements is thrown to described mobile terminal.
In an embodiment of the present invention, the targeted advertisements that described acquisition is the most to be put, including:
When receiving from the request of the participation specified activities of described mobile terminal, obtain the user of described mobile terminal
Information；
Described user profile is mated with the advertisement putting condition preset, obtains the mesh mated with described user profile
Mark advertisement.
In an embodiment of the present invention, described user profile includes at least one following:
User's sex, the key word that user is interested, the type of operating system of mobile terminal, the equipment class of mobile terminal
The time that operator that type, mobile terminal access, the geographical location information of mobile terminal, described request are corresponding.
In an embodiment of the present invention, the adline in described card certificate table includes at least one following:
Reward voucher is promoted, is specified product promotion, advertising pictures to promote.
In an embodiment of the present invention, when the adline that described targeted advertisements is corresponding is advertising pictures popularization, to look into
Described targeted advertisements is thrown to described mobile terminal by the described adline found, including:
One or more Target Photos mark that described targeted advertisements is corresponding is searched in described card certificate table；
In the picture table pre-build, call the one or more Target Photo identify each self-corresponding picture, its
In, described picture table includes the corresponding relation of picture identification and picture；
The picture called is supplied to described mobile terminal and shows.
The present invention also provides for a kind of device throwing in advertisement, including:
Acquisition module, for obtaining targeted advertisements the most to be put；
Search module, for searching the adline that described targeted advertisements is corresponding in the card certificate table pre-build, wherein,
Described card certificate table includes the corresponding relation of advertisement and adline；
Advertisement putting module, is thrown to described mobile whole for the described adline to find by described targeted advertisements
End.
In an embodiment of the present invention, described acquisition module is additionally operable to:
When receiving from the request of the participation specified activities of described mobile terminal, obtain the user of described mobile terminal
Information；
Described user profile is mated with the advertisement putting condition preset, obtains the mesh mated with described user profile
Mark advertisement.
In an embodiment of the present invention, described user profile includes at least one following:
User's sex, the key word that user is interested, the type of operating system of mobile terminal, the equipment class of mobile terminal
The time that operator that type, mobile terminal access, the geographical location information of mobile terminal, described request are corresponding.
In an embodiment of the present invention, the adline in described card certificate table includes at least one following:
Reward voucher is promoted, is specified product promotion, advertising pictures to promote.
In an embodiment of the present invention, described advertisement putting module is additionally operable to:
When the adline that described targeted advertisements is corresponding is advertising pictures popularization, in described card certificate table, search described mesh
One or more Target Photos mark that mark advertisement is corresponding；
In the picture table pre-build, call the one or more Target Photo identify each self-corresponding picture, its
In, described picture table includes the corresponding relation of picture identification and picture；
The picture called is supplied to described mobile terminal and shows.
In embodiments of the present invention, first obtain targeted advertisements the most to be put, pre-building subsequently
Card certificate table in search adline corresponding to targeted advertisements, and then be thrown to move by targeted advertisements with the adline found
Dynamic terminal.As can be seen here, the embodiment of the present invention can find adline from card certificate table, to realize the throwing of advertisement rapidly
Put.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 show in one embodiment of the invention the flow chart of the method throwing in advertisement；
Fig. 2 show in another embodiment of the present invention the flow chart of the method throwing in advertisement；And
Fig. 3 show in one embodiment of the invention the structural representation of the device throwing in advertisement.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Being illustrated in figure 1 in one embodiment of the invention the flow chart of the method throwing in advertisement, the method comprises the following steps
S11-S13。
Step S11, obtains targeted advertisements the most to be put.
In this step, obtaining targeted advertisements the most to be put, embodiments providing one can
The scheme of choosing, in this scenario, when receiving from the request of the participation specified activities of mobile terminal, obtains mobile terminal
User profile, mates user profile with the advertisement putting condition preset subsequently, obtains the target mated with user profile
Advertisement.
Such as, the user of mobile terminal (such as the terminal such as mobile phone, intelligent watch) can shake participation by mobile terminal
The activity of certain program, thus initiate to participate in the request of specified activities, and then the server at this mobile terminal logon account place connects
Receive this request.
Further, the user profile of server acquisition mobile terminal can obtain in the following manner.
Mode one, server pre-saves the user profile of mobile terminal, and now, server can be from server local
Obtain the user profile of the mobile terminal pre-saved.
Mode two, carries the user profile of mobile terminal in the request that server receives, now, server can be from
This request parses the user profile of mobile terminal.
Mode three, server is initiated to obtain the message of the user profile of mobile terminal, is received mobile terminal to mobile terminal
The user profile submitted to.
Mode four, during mobile terminal login service device, server obtains the user profile of mobile terminal.
In the alternative embodiment of the present invention, user profile can include that user's sex, age of user, user are interested
The operator of key word, the type of operating system of mobile terminal, the device type of mobile terminal, mobile terminal access, movement
The time that the geographical location information of terminal, described request are corresponding, etc., the invention is not restricted to this.
The advertisement putting condition preset can include user's sex, age of user, the key word that user is interested, mobile end
The operator of the type of operating system of end, the device type of mobile terminal, mobile terminal access, the geographical position of mobile terminal
The time that information, described request are corresponding, etc., the invention is not restricted to this.
The embodiment of the present invention can preset advertisement putting condition for different advertisements, and such as, the advertisement of advertisement 1 correspondence is thrown
Condition of putting for " female, whitening sun protection, Haikou ", the advertisement putting condition of advertisement 2 correspondence be " male, 28-32 year, Europe Cup, Bei Jinghai
Shallow lake district ", the advertisement putting condition of advertisement 3 correspondence be " man, 45 years old, outdoor, motion, football ", by user profile respectively with above-mentioned
Advertisement putting condition is mated, and obtains the targeted advertisements that the advertisement putting condition of coupling is corresponding.As, user profile is " man, foot
Ball ", targeted advertisements corresponding to advertisement putting condition now obtaining coupling is advertisement 2 and advertisement 3.And for example, user profile is
" female, Haikou ", then targeted advertisements corresponding to advertisement putting condition obtaining coupling is advertisement 1.It should be noted that enumerate herein
It is only illustrative, is not limiting as the present invention.
Step S12, searches the adline that targeted advertisements is corresponding, wherein, this card certificate table in the card certificate table pre-build
Include the corresponding relation of advertisement and adline.
In this step, the adline in card certificate table can include that reward voucher is promoted, specified product promotion, advertising pictures
Promote, etc., the invention is not restricted to this.
Specifically, card certificate table can include the information such as card certificate title, advertiser, advertised name, card certificate type.When card certificate
When type is advertising pictures popularization, card certificate table can also include picture identification.
Step S13, is thrown to mobile terminal with the adline found by targeted advertisements.
In embodiments of the present invention, first obtain targeted advertisements the most to be put, pre-building subsequently
Card certificate table in search adline corresponding to targeted advertisements, and then be thrown to move by targeted advertisements with the adline found
Dynamic terminal.As can be seen here, the embodiment of the present invention can find adline from card certificate table, to realize the throwing of advertisement rapidly
Put.
In the alternative embodiment of the present invention, when the adline that targeted advertisements is corresponding is advertising pictures popularization, step
Targeted advertisements is thrown to mobile terminal with the adline that finds by S13 and is alternatively implemented as following steps A1-A3:
Step A1, searches one or more Target Photos mark that targeted advertisements is corresponding in card certificate table；
Step A2, calls one or more Target Photo in the picture table pre-build and identifies each self-corresponding picture,
Wherein, this picture table includes the corresponding relation of picture identification and picture；
Step A3, is supplied to mobile terminal by the picture called and shows.
The picture table that above-mentioned steps A2 is mentioned can include map logo, extension information, URL address (picture chain behind
Connect), the information such as effect duration, the invention is not restricted to this.
The embodiment of the present invention is by picture and advertisement essential information separate management, and the picture of different types of advertisement is all at picture
In table, an advertisement may have one or more picture, and separate management can reduce the dimension of table, convenient management.
Below by a specific embodiment be discussed in detail the present invention throw in advertisement method realize process.Such as Fig. 2 institute
Being shown as in another embodiment of the present invention the flow chart of the method throwing in advertisement, the method comprises the following steps S21-S27.
Step S21, reception mobile terminal, by shaking the request of the participation specified activities that operation triggers, wraps in this request
Include the user profile of mobile terminal.
In this step, user profile can include user's sex, age of user, the key word that user is interested, mobile end
The operator of the type of operating system of end, the device type of mobile terminal, mobile terminal access, the geographical position of mobile terminal
The time that information, described request are corresponding, etc., the invention is not restricted to this.
Step S22, parses the user profile of mobile terminal from this request.
Step S23, mates user profile with the advertisement putting condition preset, obtains mating with user profile many
Individual advertisement is as targeted advertisements the most to be put.
In this step, the advertisement putting condition preset can include user's sex, age of user, pass that user is interested
The operator of keyword, the type of operating system of mobile terminal, the device type of mobile terminal, mobile terminal access, movement are eventually
The geographical location information of end, time corresponding to described request, etc., the invention is not restricted to this.Here it is possible to first coupling shakes one
Shake the time of generation whether in the time range that advertising plan is thrown in.
It addition, first the advertisement filter that Sorry, your ticket has not enough value can be fallen by the embodiment of the present invention, or will program cannot be thrown
The advertisement filter put is fallen.
Step S24, searching adline corresponding to targeted advertisements in the card certificate table pre-build is that advertising pictures is promoted.
Step S25, searches one or more Target Photos mark that targeted advertisements is corresponding in card certificate table.
Step S26, calls one or more Target Photo and identifies each self-corresponding picture in the picture table pre-build.
Step S27, is supplied to mobile terminal by the picture called and shows.
In this step, in addition to can be to mobile terminal offer picture itself, it is also possible to provide figure to mobile terminal
The URL address of sheet, in order to mobile terminal according to URL address acquisition to picture.
The embodiment of the present invention can mate the multiple targeted advertisements corresponding with user profile for different user profile,
And adline can be found from card certificate table, to realize advertisement putting rapidly.
It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination
Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
Corresponding to the method throwing in advertisement in above-described embodiment, the present invention also provides for a kind of device throwing in advertisement.As
Fig. 3 show in one embodiment of the invention the structural representation of the device throwing in advertisement, including:
Acquisition module 31, for obtaining targeted advertisements the most to be put；
Search module 32, for searching, in the card certificate table pre-build, the adline that described targeted advertisements is corresponding, its
In, described card certificate table includes the corresponding relation of advertisement and adline；
Advertisement putting module 33, for being thrown to described movement with the described adline found by described targeted advertisements
Terminal.
In an embodiment of the present invention, above-mentioned acquisition module 31 is additionally operable to:
When receiving from the request of the participation specified activities of described mobile terminal, obtain the user of described mobile terminal
Information；
Described user profile is mated with the advertisement putting condition preset, obtains the mesh mated with described user profile
Mark advertisement.
In an embodiment of the present invention, described user profile includes at least one following:
User's sex, the key word that user is interested, the type of operating system of mobile terminal, the equipment class of mobile terminal
The time that operator that type, mobile terminal access, the geographical location information of mobile terminal, described request are corresponding.
In an embodiment of the present invention, the adline in described card certificate table includes at least one following:
Reward voucher is promoted, is specified product promotion, advertising pictures to promote.
In an embodiment of the present invention, above-mentioned advertisement putting module 33 is additionally operable to:
When the adline that described targeted advertisements is corresponding is advertising pictures popularization, in described card certificate table, search described mesh
One or more Target Photos mark that mark advertisement is corresponding；
In the picture table pre-build, call the one or more Target Photo identify each self-corresponding picture, its
In, described picture table includes the corresponding relation of picture identification and picture；
The picture called is supplied to described mobile terminal and shows.
The said apparatus of the embodiment of the present invention: in embodiments of the present invention, first obtains the most to be put
Targeted advertisements, searches the adline that targeted advertisements is corresponding subsequently in the card certificate table pre-build, and then wide with find
Accuse type and targeted advertisements is thrown to mobile terminal.As can be seen here, the embodiment of the present invention can find advertisement from card certificate table
Type, to realize advertisement putting rapidly.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the method throwing in advertisement, it is characterised in that including:
Obtain targeted advertisements the most to be put；
Searching the adline that described targeted advertisements is corresponding in the card certificate table pre-build, wherein, described card certificate table includes
Advertisement and the corresponding relation of adline；
With the described adline found, described targeted advertisements is thrown to described mobile terminal.
Method the most according to claim 1, it is characterised in that described acquisition target the most to be put is wide
Accuse, including:
When receiving from the request of the participation specified activities of described mobile terminal, obtain user's letter of described mobile terminal
Breath；
Described user profile is mated with the advertisement putting condition preset, obtains wide with the target that described user profile is mated
Accuse.
Method the most according to claim 2, it is characterised in that described user profile includes at least one following:
User's sex, the key word that user is interested, the type of operating system of mobile terminal, the device type of mobile terminal,
The time that operator that mobile terminal accesses, the geographical location information of mobile terminal, described request are corresponding.
4. according to the method according to any one of claim 1-3, it is characterised in that the adline in described card certificate table includes
At least one following:
Reward voucher is promoted, is specified product promotion, advertising pictures to promote.
Method the most according to claim 4, it is characterised in that when the adline that described targeted advertisements is corresponding is advertisement figure
When sheet is promoted, with the described adline found, described targeted advertisements is thrown to described mobile terminal, including:
One or more Target Photos mark that described targeted advertisements is corresponding is searched in described card certificate table；
In the picture table pre-build, call the one or more Target Photo identify each self-corresponding picture, wherein, institute
State picture table and include the corresponding relation of picture identification and picture；
The picture called is supplied to described mobile terminal and shows.
6. the device throwing in advertisement, it is characterised in that including:
Acquisition module, for obtaining targeted advertisements the most to be put；
Search module, for searching, in the card certificate table pre-build, the adline that described targeted advertisements is corresponding, wherein, described
Card certificate table includes the corresponding relation of advertisement and adline；
Advertisement putting module, for being thrown to described mobile terminal with the described adline found by described targeted advertisements.
Device the most according to claim 6, it is characterised in that described acquisition module is additionally operable to:
When receiving from the request of the participation specified activities of described mobile terminal, obtain user's letter of described mobile terminal
Breath；
Described user profile is mated with the advertisement putting condition preset, obtains wide with the target that described user profile is mated
Accuse.
Device the most according to claim 7, it is characterised in that described user profile includes at least one following:
User's sex, the key word that user is interested, the type of operating system of mobile terminal, the device type of mobile terminal,
The time that operator that mobile terminal accesses, the geographical location information of mobile terminal, described request are corresponding.
9. according to the device according to any one of claim 6-8, it is characterised in that the adline in described card certificate table includes
At least one following:
Reward voucher is promoted, is specified product promotion, advertising pictures to promote.
Device the most according to claim 9, it is characterised in that described advertisement putting module is additionally operable to:
When the adline that described targeted advertisements is corresponding is advertising pictures popularization, in described card certificate table, search described target wide
Accuse corresponding one or more Target Photos mark；
In the picture table pre-build, call the one or more Target Photo identify each self-corresponding picture, wherein, institute
State picture table and include the corresponding relation of picture identification and picture；
The picture called is supplied to described mobile terminal and shows.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610463185.9A CN106204093A (en) | 2016-06-23 | 2016-06-23 | A kind of method and device throwing in advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610463185.9A CN106204093A (en) | 2016-06-23 | 2016-06-23 | A kind of method and device throwing in advertisement |
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| CN106204093A true CN106204093A (en) | 2016-12-07 |
Family
ID=57461504
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| CN201610463185.9A Pending CN106204093A (en) | 2016-06-23 | 2016-06-23 | A kind of method and device throwing in advertisement |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107038559A (en) * | 2016-12-21 | 2017-08-11 | 阿里巴巴集团控股有限公司 | A kind of virtual resource delivering method and system, client and server |
| CN107194751A (en) * | 2017-07-12 | 2017-09-22 | 广州安钠云广告有限公司 | The adaption system of express delivery electronic surface list ad content |
| CN108259942A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | Obtain the method, apparatus and system of preview advertisement |
| CN111582956A (en) * | 2020-06-29 | 2020-08-25 | 成都新潮传媒集团有限公司 | Advertisement pushing method and device and computer equipment |
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| CN101431524A (en) * | 2007-11-07 | 2009-05-13 | 阿里巴巴集团控股有限公司 | Method and device for implementing oriented network advertisement delivery |
| CN104143148A (en) * | 2013-05-07 | 2014-11-12 | 苏州精易会信息技术有限公司 | Advertisement setting method applied to management software system |
| CN105610954A (en) * | 2015-12-31 | 2016-05-25 | 腾讯科技（深圳）有限公司 | Media information processing method and system |
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| WO2000046780A1 (en) * | 1999-02-03 | 2000-08-10 | Boris Viktorovich Moiseev | Information system |
| CN101431524A (en) * | 2007-11-07 | 2009-05-13 | 阿里巴巴集团控股有限公司 | Method and device for implementing oriented network advertisement delivery |
| CN104143148A (en) * | 2013-05-07 | 2014-11-12 | 苏州精易会信息技术有限公司 | Advertisement setting method applied to management software system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107038559A (en) * | 2016-12-21 | 2017-08-11 | 阿里巴巴集团控股有限公司 | A kind of virtual resource delivering method and system, client and server |
| CN108259942A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | Obtain the method, apparatus and system of preview advertisement |
| CN107194751A (en) * | 2017-07-12 | 2017-09-22 | 广州安钠云广告有限公司 | The adaption system of express delivery electronic surface list ad content |
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Application publication date: 20161207 |